Success Advice

How to Create Thriving Opportunities During Unfortunate Times

Published

3 years ago

Jul 30, 2020

Image Credit: Unsplash

If you’d like to learn how to thrive during uncertain times so you can always find ways to be successful, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.

The current situation we are all dealing with in the world has had an unprecedented impact on businesses, both new and established, across every industry imaginable. From tourism and travel to retail and even e-commerce, business is down and there is an uncomfortable sense of uncertainty across the world.

There are always going to be unfortunate world events that we have to deal with head-on, but a global pandemic like we are currently experiencing is unchartered waters for most business owners and entrepreneurs.

One of my companies creates direct-to-consumer beauty brands and we launched a new brand amid the global pandemic. Many said that launching a new brand during the pandemic was very risky.

Guess what happened? It took off. It exploded out of the gate and scaled faster than other brands that launched in what many experts would say, were more stable economic times. We made sure to check-off several boxes — ones that I knew would lead to the success we experienced.

This formula doesn’t only apply to e-commerce brands. It actually applies to any new business. While most are playing it safe and laying low, there is a huge opportunity to introduce new products or services to the market.

Here are a few things to consider if you decide to take the leap:

1. Identify a Need, Want, or Desire with High Demand

The brand we launched was an at-home kit that allows consumers to get salon-quality nails at home. One of the most complained about topics across social media was nails — or lack of options since most salons were ordered to close.

As it became clear that salons wouldn’t be opening for some time, we decided to launch a home-kit. There was a clear need, want, and desire. All you had to do was look on social media and it was very obvious that if we brought a solution to the market, we would have willing and able buyers.

The demand was there and the price-point was more affordable than the salon. We created a win-win situation for the consumer. They were able to do their nails and save money. There are always going to be needs and wants during unforeseen times. Identify them and you will face opportunity directly in the face.

“In the middle of difficulty lies opportunity.” – Albert Einstein

2. Find a Way to Place Your Offer Directly in Front of Your Target Audience

There is one aspect of the global pandemic that gave many businesses a major advantage. They could easily market to their ideal customer through online marketing.

From email marketing to paid social media and influencer marketing — consumers were at home and a large percentage of them were on their computer or had their mobile device glued to their hands.

With our brand, we knew that we could run highly targeted social media campaigns and place our offer right in front of those that were craving a solution for their nail problem. The same logical thinking was utilized by many businesses.

Let’s take the restaurant industry for example. Many were forced to stop serving and sitting guests, so they had to convert to take-out and delivery only. Many that didn’t focus on this prior immediately turned on social media ads and pushed local consumers to download their own app or encouraged them to order via platforms like Uber Eats and Postmates.

3. Show Empathy in Your Marketing Message

In our situation, we more than likely could have just run straight ads with the message of, “Get your nails done” and received some interest. But we decided to focus on showing empathy while also presenting the consumer with a solution.

The pandemic impacted people differently — from losing loved ones to the virus to being laid off — it required a softer message for that initial touch-point. I am constantly analyzing D2C marketing and messaging and some of the most successful campaigns I have seen during this crisis displayed some level of empathy in the message.

I feel that a lot of brands assumed that consumers would simply stop spending money during the pandemic, which wasn’t the case at all. Some brands did slow down advertising, which created another opportunity — lower ad costs and media buys.

It honestly couldn’t be easier. A simple approach along the lines of, “Hey, we know times are crazy and there is a worldwide sense of uncertainty, and we also know you miss the little things like getting your nails done…”

Brands, especially new ones, were presented with an opportunity to make a strong connection with consumers. Life was slowed down a bit. People weren’t in such a rush because they literally had nowhere to go.

This was an opportunity to let them know you care and establish that relationship. This actually relates directly to my final point below.

“There is only one boss. The customer―and he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

4. Operate and Build with Post-Tragedy Scale in Mind

I’ve seen a lot of brands surface during the pandemic, and I am willing to bet when I check on them a couple of months down the line they will be long gone. Why? Because they are only focused on the “now” and have zero vision for the future.

This is the wrong way to approach launching a new opportunity — pandemic or not. One of the reasons I stressed building a strong initial relationship with the consumer is because of long-term scale and growth.

If you connect with a consumer during a difficult time and build a meaningful relationship by providing them with a product or service that helps them — solving a problem or taking their mind off the current situation — they are going to be very brand-loyal moving forward.

With our brand, we are solving a problem caused by the pandemic and shutdown, but we are also providing convenience and a product that has the potential to thrive in a “normal” world. Someone that is introduced to the brand during these times and has a pleasant experience is likely to be a repeat customer.

The brands that are only focused on making a quick buck will be scrambling when things settle down and consumers return to their normal activities and routines. Those that had post-pandemic scale in mind will continue to grow and thrive in the future.

How do you create opportunities during uncertain times? Share your thoughts with us below!

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Razvan Romanescu

Razvan Romanescu is a serial entrepreneur, whose roles include: Co-Founder and CEO of Gamelancer Inc, a platform designed to empower gamers to generate revenue by being compensated for playing with others; Co-Founder of Guff Media, which owns multiple media properties including Memes.com (@memes on all social platforms and the largest meme generator app in the App Store); Co-Founder and CEO of Underlining Beauty, which owns and operates brands such as Tatbrow and Nailboo; Co-Founder and CEO of 10PM Curfew, a female-focused media network founded with actress Bella Thorne that includes @style and @girls on Instagram and TikTok.

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How Your Beliefs Can Supercharge or Sabotage Your Success

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There is no greatness without becoming and there is no becoming with authenticity

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Jamelle Sanders

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In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness.

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be.

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time.

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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