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Is Starting an Online Business Risky During a Pandemic?



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If you’d like to learn how to start an online business so you can bring in more income, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

With businesses closing left, right, and center, you would be forgiven for thinking that starting an online business during a pandemic is a terrible idea. For some, it may be. However, what you must realize is that it is (mostly) brick and mortar stores that are closing their doors. 

Online businesses, on the other hand, tend to be thriving. Starting up a business of any description is always going to be a risk, but starting up an online business during a pandemic may not be quite as risky as it first appears.

Reasons to Not Consider Starting an Online Business During a Pandemic

As we said before; people are buying online much more in the midst of this pandemic. However, it doesn’t mean that they are spending a lot of money. In fact, a lot of people no longer have the income that they had in the past. This means that they do not have much money to spend online at all. So, while there are sales to gain from an online business, there is going to be a lot of competition for the limited amount of cash. This means that you will need to do something incredibly unique if you want to stand out from the crowd.

You must also remember that starting an online business is a learning process. We are not telling you that you can start up a business right now and be making money hand over fist by tomorrow. It may be weeks, sometimes months before you can see any sort of return on the money you have invested. Even then, there is no guarantee that you will make money with an online business but if you put the work in, you could see a return sooner than you think.

Running your own business takes a dreadfully high amount of motivation too. As in, you really are going to need to knuckle down and do the work. 

Creating an online business is going to demand a lot more time and effort from you than a standard job. If you are not willing to put in all of that hard work, then this is absolutely not going to be a good business for you. The reality is, you can’t get demotivated from your first failure. Heck even your third or fourth. See this as a positive and learn from it.

While we are on the subject of money, you do need to remember that starting an online business is going to involve some investment. It doesn’t matter whether you go down the eCommerce or affiliate marketing route, you are going to need to be spending money at some point. 

Therefore, if you do not have a lot of it to spare and you need something to see you through this pandemic, then you absolutely should not start an online business just yet. Wait till it passes, then consider it.

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.” – Oprah Winfrey

Reasons Why You Should Consider Starting an Online Business During a Pandemic

Right now, you have a captive audience. People are not leaving their homes to buy goods. The vast majority of people are doing their shopping at home. This is fantastic if you are running an eCommerce website or work as an affiliate because people are already going to be naturally searching the internet for goods that they would have normally have gone to their local store for. It is likely that this is something that will continue for the foreseeable future, so if you gain a foothold now, you may profit for a long time to come.

Starting an online business takes a whopping amount of time too. It is likely that you didn’t have the time to spare when you were working a full-time job. However, now you are likely to be stuck at home for the long term so you can really knuckle down and get an online business rolling. This includes doing your research to ensure that you are doing the right thing with your business. You may as well put all those spare hours to use, right?

Of course, starting up an online business now can help you to be a bit more financially independent. If your business is a success, then there is no need to worry about losing your job in the future. You will be working for yourself, and you will have full control over your income. And something like this will happen again. It may not be a pandemic, but there are a whole host of situations that can result in you losing your job. If you sit at the head of a company, then you can probably weather most storms.

To cap it off; starting an online business now will help you to gain skills that you can use if you decide to enter the workforce at a later date. An example of this is you will learn how to do SEO, create content, and run websites. So, even if you are not planning to do this long term, it could help your employability later on. 

If you keep your online business running when you do finally enter full-time employment again, you may even have a nice little bit of side income that can see you through when times get a little bit rough in the future. A better scenario will be to quit your full time job altogether and join many other entrepreneurs in the life of freedom.

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky


While there is a lot of money to be had in the world of online businesses right now, you have to remember that starting a business does come with some challenges. You will also be starting a business in a financial climate that we have not experienced for a really long time. It is going to be a risk. If you have money to spare, then, by all means, jump on the risk.

It may end up paying you dividends later on down the line. Just be smart about it and if you’ve got some money set aside to invest, it could be the best decision you have ever made. One thing is certain – you’ve got the time so make the best use of it.

How are you spending your time during the coronavirus pandemic? Share your thoughts and stories below!

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By investing your time and effort in networking, you will gain more business through the relationships you make



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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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