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How This Four Word Phrase Helped Me Sell More Over the Phone

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Making sales over the phone is more of an art than a science. From developing rapport to sensing resistance, selling products or services over the phone takes a lot more skill. Over the past three years I have mastered this art form given that I have primarily sold our products and services to our marketplace of buyers over the phone.

In sales you have three aspects of communication. These are:

  1. Physiology (body language, hand gestures, facial expressions, etc.)
  2. Tonality (how you say the words)
  3. Words (what you say)

When selling on the phone, you are missing the aspect of physiology, which means you don’t have the ability to read one’s posture, body language, or facial expressions. Instead, you need to become a master at tonality and word selection. Let’s take a look at each of these aspects closer.

Tonality

Tonality is how you say the words you’re using. This constitutes as 37% of the communication between you and the other person or people. This includes: 

  • Tone – the pitch of your voice (for example, relaxed or stern)
  • Tempo – the speed at which you talk
  • Timbre – the quality of your voice (ie. gravelly or squeaky)
  • Volume – how loud or quiet you are

Words

Words are what is said in the communication between two or more people. The words in your communication only constitute 7% of communication, making the margins for error slim. 

Physiology

Physiology constitutes the remaining 56% of communication. This means that when you’re selling over the phone, the bulk of the information we regularly use to communicate is missing.

The Challenge for Most Sales People

Selling over the phone is not difficult, it is simply different from face to face sales. Here is where most sales people get it wrong: the attempt to make up for the missing piece of communication by overembellishing either their tonality, their words, or both. 

Usually what will happen is the salesperson will over do these pieces of the communication formula over the phone, causing the communication to be done poorly. This leads to the prospect losing interest, or getting offended. Either way, in the end the sale is not closed.

“When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage.” – Jeff Hoffman

The Magic 4-Word Phrase and How We Use It To Close More Deals

“Does that make sense?” Yes, that’s the secret four words we use. Nothing fancy, no big words, just a short and sweet check in with the prospect on the other end of the phone. Like I mentioned earlier, the trick is not in the 4 words so much as how it is used while communicating on the phone.

Here is what I mean, these four words are ways to re-engage the prospect on the phone and allow them to ask questions regularly. This little question also allows the prospect to say yes to you multiple times before you ask for sale later in the conversation.

When and How To Use This Phrase While On The Phone With A Prospect

There is no clear cut answer for how often or when to use this phrase as everyone has different pitches or scripts for prospects. While building this phrase out for the sales word-tracks for our companies and for our sales people, we have noticed that adding this question in at least three times during the sales conversation yielded higher conversions and bottom line for all the companies.

When adding in this 4 word phrase to your sales script, make sure it is where it makes sense for the salesperson to take a break. We have found it great to use when you are about ready to make a change or pivot in the conversation as well so that the prospect can agree or disagree that they understand.

Many NLP studies have shown by getting the mind to commit to someone or something at least three times during a single conversation increases the odds of that person committing on the big offer or sale. In layman’s terms this means, the more the prospect says “yes” to you during the conversation, the easier the prospect feels about saying yes to you in the future.

What Happens If The Prospect Says “No”

If you are doing a good job of explaining and communicating with your customers during the sales call then we have seen that this does not happen often. However I would believe at some point it has happened to anyone who has done this. When that happens, all the “no” means is a clue that they are needing more information. Ask more questions to determine what else you need to communicate to help them understand.

“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” – Zig Ziglar

Implementing This Into Your Sales Script

By including this into our businesses with all of our sales staff and in our sales systems, we have seen a steady increase in conversions across the board of all of our companies and I am confident you will too. 

Formalize your sales script in someway to include this phrase. I don’t mean to write out every single word, I mean understand the order of items you want to discuss with your prospect(s) over the phone and then simply add in the phrase at certain points of that conversation.

At first, you’ll probably have to remind yourself. After you do this technique a couple times and gain competency and confidence about it, it will become second nature in your process and you will start seeing more sales close, and more money in your bank account.

Have you ever made a sale over the phone? If so, what was the most challenging part of it, and how did you overcome it? Share your stories and thoughts with us below!

Sidney Clevinger is a social media influencer, coach, and presenter that specializes in helping entrepreneurs and business owners leverage their social media so they grow their business following a specific and emotionless 3 Pillar Formula that includes lead generation, conversion and retention. Sidney works with clients and runs courses all over the world. He believes that everyone was put on this earth with a gift to share, and leveraging your social media to increase your influence is a great place to do that. Sidney has a range of valuable resources for people to understand how to leverage their social media and attract customers for their products on his YouTube channel, Facebook Page, or FREE Social Media Program, "Better Leads 7-Day Social Media Bootcamp."

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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