Success Advice

How the Use of Certain Words Can Determine Your Business Success

Published

4 years ago

Nov 10, 2020

Debora Luzi

Image Credit: Unsplash

Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells makeup would add pictures of beautiful faces, lipsticks and eye-shadows to their billboards. Not at all. Their campaign used a combination of words which intended to get a strong reaction from the reader.

I was one of the readers, and I can genuinely say that I will remember those words for many years to come, and of course, the name of the makeup company. Some of the words used were these: “They say you are too much, maybe they are not enough.”

Women are often judged for being too soft, vulnerable, extra, and indeed too much. Reading this sentence is very powerful because it almost permits them to be what people have been telling them not to be. Those words give hope and pride.

The right words can indeed determine the success or failure of a marketing campaign and any piece of content you may use for your advertising online and offline.

“Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa

Let me give you some examples of powerful words and concepts to use to make your content well received by your audience.

First of all, you must use many positive words. Many entrepreneurs focus on the pain points of their clients too much. You must balance the negative or pain point with an optimistic scenario of what life and business could look like for your ideal client. Remember, people buy when they feel good or to feel good, so you must show them all the positive possibilities they could achieve when purchasing your products and services.

Avoid using words like “struggle” or “pain” as they are overused. You could replace the word “struggle” with “challenge” because it’s a more positive and encouraging word.

As odd as it may sound try to avoid the word “buy” when you want to invite your reader to buy from you. Make them see that your products and services are not just another purchase but an actual investment from which they will benefit in the long term. Replace the word “buy” with “invest.’

When you invite people to buy from you, be firm and assertive, avoid using words like “if” or “please.” Use words that show you strongly believe in what you are selling and that give a direct invite to the reader, such as “are you ready?” or “ It is time to…”

Use the word “you” more often than the word “I” to make sure the focus is on your reader more than yourself. Using the word “you” creates a sense of presence in your reader, like a tick the teacher makes while reading the classroom register. Your readers will feel that you are talking to them, which will help them be more involved and pay more attention.

Do not use the word “should” too much. If you must use it, please do so, but only if necessary. Replace “should” with more gentle words which do not sound like a command, such as “ It is vital/paramount that you do x,y, z.” This sounds more like a piece of friendly advice than a bossy command.

I often see entrepreneurs using “fear of missing out” words too much combined with the idea that if they do not buy their products and services, they will not succeed or move forward. Using this type of language can sound desperate and does not give the reader the idea they are in control of the decision.

“No matter what people tell you, words and ideas can change the world.” – Robin Williams

For instance, saying “if you do not invest now, you will… (negative consequences) is not a genuine way to persuade your audience to buy from you. Instead you can use the fear of missing out focused at positive consequences, and you may add a bit of humour to bring some lightness. Let me give you an example…” This is your last chance to invest in x,y, z, and create the business you desire.”

Finally, make sure to use words of motivation and encouragement. Make the reader see and feel that they can do whatever it is you’re asking so they can create the changes they desire and dream of making. You could use words such as “you were born to do it” or “you are capable of creating this” to give you some ideas. I call this type of encouragement the “chest building” words. Imagine how proud and confident someone can feel when listening to motivating words of praise. Their chest starts to lift, their head is high, and their look is more empowered and fiercer. Precisely the kind of feeling you want your reader to experience while reading your content.

In the end, always write with the highest intention, knowing that your words are ready to change someone’s life for the better.

How do you use certain words in your life to get what you’re looking for? Share your stories & advice with readers below!

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Debora Luzi

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

How to Alter Your Business Approach With Technological Advancements

Keeping up with technological trends has become a challenge for almost every business owner.

Published

1 week ago

Dec 4, 2024

Addicted2Success Editor

Image Credit: Midjourney

Technology’s evolution has impacted everything, and business is no exception. Keeping up with technological trends has become a challenge for almost every business owner. Entrepreneurs unable to do so are being wiped out of the market.

There is no doubt that AI (Artificial Intelligence) and ML (Machine Learning) have taken over the business world. These technological advancements are impacting decision-making, success percentages, and other entrepreneurial aspects.

Adapting to these developments is integral to business success. Let’s explore how you can accomplish these milestones.

Embed the strength of AI and ML.

AI has modified business operations in major ways. For instance, companies have employed bots for customer support. These bots go through an effective learning process via Machine Learning before being able to answer like humans.

According to CyberGhost (CG) bots can also perform detailed data analytics and make business moves with high success percentages.

ML is used more for the analysis of data chunks and generating successful predictions. This simply means that business owners do not have to worry about large-scale financial losses.

In terms of deployment and usage, a reputed company like Netflix employs machine learning for decision-making.

Blockchain is increasing the count of business opportunities

Tampering of financial transactions is quite common and causes severe monetary damage to customers. With the rise of digital payments, this risk has increased.

Blockchain is used to elevate your experience for monetary transfers. It combats penetrating events to extract confidential customer information.

Most business sectors are using block chain but finance and supply chain management sections have a higher count. These two corporate sections have several monetary deposits and withdrawals taking place.

In terms of percentage, approximately 72% and 5% of finance and supply chain firms have implemented block chain successfully.

Dedicate Yourself to Continuous Learning and Individual Development

You invest in learning some of the very important skills, including digital marketing, financial management, and how to gain customers as an entrepreneur.

You need to set up your knowledge base about doing business on Coursera and Udemy with the basics that are necessary for the business, building further by networking with experts through webinars.

Besides, Agile methodology will introduce elasticity to your company: this review and feedback system with further correction regularly will allow for enhancing efficiency and promptly reacting to the market.

Developing key skills to achieve goals

Running a business successfully is not only about having niche/domain knowledge. Business owners need to have communication / soft skills as well in addition to niche information.

Here are some key technical/domain-related areas that business owners should have a strong grip on.

Data Storage on Cloud: These days, companies do not store their data on physical servers. Therefore business owners should know how data is stored/edited/removed/updated via AWS, Azure, Google Cloud, and other platforms.

Data Analysis/Interpretation Qualities: These days, data is as precious as gold. Business owners with data analysis abilities make correct predictions. As a result, their ventures grow in volume.

Development/Coding Knowledge

Programming knowledge gives business owners an edge whether the application is developed in-house or outsourced. It assists in getting updates deployed and handling application underperformance without getting professional support every time.

Hacking proof framework

There is no benefit of having an advanced automated system if can be penetrated. Successful business owners have above-average knowledge of cyber security and hacking attempts. They are able to choose top-notch anti-hacking software without much of an ambiguity.

Communication Abilities/Soft Skills

Here are some key communication qualities that business owners should have:

Communication/Conversation: Business owners should use to-the-point sentences in both written and oral communication.

Issue Resolution Abilities: Business owners should be able to drill down to problems and solve them. This is done successfully only if an entrepreneur has in-depth business domain knowledge.

Agile Implementations

It is mandatory for business owners to have knowledge of iterative/agile models. With such a competitive environment, it is impossible for business owners to succeed without adopting an agile framework.

Create a productive well-crafted Business Strategy

A productive business venture starts with a clear vision. The first factor making a business successful is the idea behind it. It helps with endless growth and combating competition successfully. Katherine Philips once mentioned that business goals are inevitable if goals are set concretely.

Goals should be based on smart achievements instead of complexity. Focus on the value that each one of them adds.
Business objectives should not be vague. Key indicators should be constructed to measure the success/failure of each milestone.
Be realistic when setting goals. Do not aim at impossible milestones since they can be demotivating.
Milestones/goals need to be time-bound. Set a completion deadline for each one of them.
Business goals should not be alien. Owners can think out of the box but not be obsolete / unrelated.

Create a productive well-crafted Business Strategy

Business owners cannot succeed without having a network. Some tips help in this case. Attend conferences and professional gatherings to connect with other entrepreneurs.
Here are some other related points business owners should pay attention to.

Attend meetings and conferences to stay updated with trends and meet business owners who already have well-set ventures. This helps in enhancing the learning curve of new / growing entrepreneurs.
Being a part of business communities/groups is very productive. When one shares opinions and discusses decision-making tactics, it helps in preventing errors and enhancing success rate.
Even the most experienced business owners have mentors as learning never stops. Take part in mentorship programs so there is an assurance that you are following the correct roadmap.

Conclusion

There is absolutely no doubt that business dimensions have evolved with technological advancements. Successful entrepreneurs have grabbed these changes in due course of time and continue to evolve. On the other hand, people following old paths and conventional steps fade out of competition. In a nutshell, keep an eye on the processes and practices you follow as these factors decide success rate.

Success Advice

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Image Credit: Midjourney

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