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Success Advice

How the Use of Certain Words Can Determine Your Business Success



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Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells makeup would add pictures of beautiful faces, lipsticks and eye-shadows to their billboards. Not at all. Their campaign used a combination of words which intended to get a strong reaction from the reader.

I was one of the readers, and I can genuinely say that I will remember those words for many years to come, and of course, the name of the makeup company. Some of the words used were these: “They say you are too much, maybe they are not enough.”

Women are often judged for being too soft, vulnerable, extra, and indeed too much. Reading this sentence is very powerful because it almost permits them to be what people have been telling them not to be. Those words give hope and pride.

The right words can indeed determine the success or failure of a marketing campaign and any piece of content you may use for your advertising online and offline.

“Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa

Let me give you some examples of powerful words and concepts to use to make your content well received by your audience.

First of all, you must use many positive words. Many entrepreneurs focus on the pain points of their clients too much. You must balance the negative or pain point with an optimistic scenario of what life and business could look like for your ideal client. Remember, people buy when they feel good or to feel good, so you must show them all the positive possibilities they could achieve when purchasing your products and services.

Avoid using words like “struggle” or “pain” as they are overused. You could replace the word “struggle” with “challenge” because it’s a more positive and encouraging word.

As odd as it may sound try to avoid the word “buy” when you want to invite your reader to buy from you. Make them see that your products and services are not just another purchase but an actual investment from which they will benefit in the long term. Replace the word “buy” with “invest.’

When you invite people to buy from you, be firm and assertive, avoid using words like “if” or “please.” Use words that show you strongly believe in what you are selling and that give a direct invite to the reader, such as “are you ready?” or “ It is time to…”

Use the word “you” more often than the word “I” to make sure the focus is on your reader more than yourself. Using the word “you” creates a sense of presence in your reader, like a tick the teacher makes while reading the classroom register. Your readers will feel that you are talking to them, which will help them be more involved and pay more attention. 

Do not use the word “should” too much. If you must use it, please do so, but only if necessary. Replace “should” with more gentle words which do not sound like a command, such as “ It is vital/paramount that you do x,y, z.” This sounds more like a piece of friendly advice than a bossy command.

I often see entrepreneurs using “fear of missing out” words too much combined with the idea that if they do not buy their products and services, they will not succeed or move forward. Using this type of language can sound desperate and does not give the reader the idea they are in control of the decision.

“No matter what people tell you, words and ideas can change the world.” – Robin Williams

For instance, saying “if you do not invest now, you will… (negative consequences) is not a genuine way to persuade your audience to buy from you. Instead you can use the fear of missing out focused at positive consequences, and you may add a bit of humour to bring some lightness. Let me give you an example…” This is your last chance to invest in x,y, z, and create the business you desire.”

Finally, make sure to use words of motivation and encouragement. Make the reader see and feel that they can do whatever it is you’re asking so they can create the changes they desire and dream of making. You could use words such as “you were born to do it” or “you are capable of creating this” to give you some ideas. I call this type of encouragement the “chest building” words. Imagine how proud and confident someone can feel when listening to motivating words of praise. Their chest starts to lift, their head is high, and their look is more empowered and fiercer. Precisely the kind of feeling you want your reader to experience while reading your content.

In the end, always write with the highest intention, knowing that your words are ready to change someone’s life for the better.

How do you use certain words in your life to get what you’re looking for? Share your stories & advice with readers below!

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy  for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.



Peter f drucker lessons
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In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



Igniting your spark
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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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