Success Advice
7 Steps to Building Real Relationships With Influencers
They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your “net influence” is equivalent to the five closest people in your network. So how do you build a network of influential people and start becoming an influencer yourself?
Here are seven steps you need to follow to create real lasting relationships with influential people who will help you increase your net-influence:
Step 1: Know Yourself
Before you can build a relationship, you need to know who you are and the message you want to put out in the world. The worst thing you can do is to start trying to building relationships without any understanding of how that relationship is in line with your interests, goals and objectives.
Step 2: Know them
In order to connect and build a relationship with anyone, you need to understand who they are. This means going beyond the most common information people know about them and digging deeper into their posts, their conversations, their interviews and identifying what they’re really about.
What are some of their un-commonly known interests? What are some topics they consistently talk about that are important to them? What are some of the challenges they’re facing? The more you know about them, the better you can connect and add value to their lives.
“The key to successful leadership today is influence, not authority.” – Ken Blanchard
Step 3: Show Up
Influencers are often omni-present, meaning that they’re seen and heard on several different channels and venues at the same time. So the more you can show up and add value, the more likely you are to be on their radar. Do some research on the type of content their posting on different social networks, find out which conferences they’re speaking at, listen to interviews and podcasts where they’re being featured on and just show up to support them in whatever they’re doing. Don’t worry, you won’t be considered a stalker if you do this. You’ll be seen as an advocate for their brand and message.
Step 4: Add “Remarkable” Value
Something you hear when discussing building relationships with influencers is the need to “add value”. But an important point that is often missed is that the value you put needs to be “remarkable”. Sometimes it can be as simple as posting engaging comments or questions on one of their social media posts, or as intricate as sending them a care package with something you heard they needed. If you’ve done your homework from Step 2 and know who they are and what makes them tick, then adding value shouldn’t be too difficult.
Step 5: Be human
There is something to be said about people who can act “human” on social media. It’s as if people lose their humanity and become these self-serving, egotistical, monsters who are “too cool for school” putting up a façade of the image they want to give instead of who they actually are. Real relationships come from being authentic, bringing your guard down, letting people in and showing both strengths and weaknesses.
“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk
Step 6: Be consistent
Building real relationships takes time. That’s why it’s important not to get discouraged and to remember that influencers have many people asking for their attention. So if building a relationship with them is important to you then you will need to be consistent and put in the time.
Step 7: Find opportunities to collaborate
Once you’ve had a few meaningful interactions with the influencer you’re trying to build a relationship with, now is the time to reach out with a collaboration offer. Remember this is not about you, it’s about them. So you need to focus your offer on helping them. This is your opportunity to take Step 4 to the next level and become someone remarkable in their lives.
Follow these steps and you’ll start building real relationships with people who will help you increase your “net influence”.
Which step do you think is the most important? Let us know in the comments.
Entrepreneurs
Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs
Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)
Change Your Mindset
Why Ideas Are More Valuable Than Resources for Entrepreneurial Success
Discover why ideas, not resources, are the true driving force behind entrepreneurial success, innovation, and lasting growth.

History shows us that the greatest minds, Albert Einstein, Thomas Edison, Oprah Winfrey, Michael Jordan, Walt Disney, Stephen King, and countless others, faced failure early on. Yet, instead of seeing failure as the end, they treated it as a comma in their story, not a full stop. (more…)
Personal Development
Discipline Creates Freedom: Why Systems Make Success Sustainable
Discipline over motivation is the key to consistent progress.

Most people believe success comes down to motivation. They wait for inspiration, wait until they feel ready, and then wonder why progress stalls. (more…)
Finances
From Debt to Financial Independence: A Practical Roadmap Anyone Can Follow
It’s about having control over your money and not letting money control you.

The 21st century has brought incredible opportunities but also new challenges. Rapid technological change, global uncertainty, and shifting lifestyles have made many people think more deeply about financial freedom. (more…)
-
Scale Your Business4 weeks ago
The Secret to Customer Loyalty No One Talks About
-
Change Your Mindset4 weeks ago
5 Mental Shifts to Transform Your Life and Unlock Your True Potential
-
Success Advice3 weeks ago
The Most Overlooked Soft Skill In Business
-
Success Advice3 weeks ago
The World Needs More Tough Leaders: Here’s How to Become One
-
Personal Development2 weeks ago
7 Mistakes Young Men Should Avoid To Become More Confident In The Digital Age
-
Finances2 weeks ago
From Debt to Financial Independence: A Practical Roadmap Anyone Can Follow
-
Personal Development1 week ago
Discipline Creates Freedom: Why Systems Make Success Sustainable
-
Change Your Mindset1 week ago
Why Ideas Are More Valuable Than Resources for Entrepreneurial Success