How to network when you’re nervous starts with accepting that the nerves are normal and planning around them instead of waiting for them to disappear. Go in with a small goal, like introducing yourself to two people, ask curious questions instead of trying to impress, and remember that the sweaty hands and shaky voice are far less obvious to everyone else than they feel to you. Then build your network in circles, so you’re not relying on one nerve-racking room to change your career.

This came up in my conversation with startup mentor Terence Mauri, a coach who works with ambitious leaders around the world. We’d been talking about how he ended up working with McLaren, the Formula 1 company, and his answer was simple: networking. Then we got onto why something we all did naturally as kids feels so hard as adults.

Funny thing is, Terence and I had a great example of it before we even started recording. We’d been speaking beforehand just to get to know each other, and we had this instant connection. I said I think we’re on the same wavelength. He agreed. That’s what a good introduction looks like. It’s not a pitch. It’s two people finding out they like each other.

Why networking feels harder as an adult

Here’s what I said to Terence, and it’s the whole problem in one picture. When we’re young, we’re kids in the playground, we go up and just introduce ourselves to random other kids, with no shame at all. From a young age we do it. It’s just as we grow older, it’s almost weird to go up and introduce yourself to someone.

Nothing about the skill changed. A kid in the playground doesn’t have better social skills than an adult at a conference. What changed is the story running in the background: what if they think I’m boring, what if I interrupt, what if I’ve got nothing to offer?

Terence put a name on it straight away. “It’s that self-imposter syndrome where you put everybody else on a pedestal and you allow that inner critic to sabotage” you, he said. The other person becomes more important, more successful and more interesting than you in your head, and suddenly saying hello feels like asking for a favor.

The good news is that the playground version of you hasn’t gone anywhere. The skill is still there under the self-consciousness. You don’t need to learn how to connect with people from scratch. You need to stop putting them on a pedestal long enough to say hello, ask a question and find out whether you’re on the same wavelength. Most of the time, the other person is quietly hoping someone will make the first move.

The sweaty hands and the Smurf voice

Terence didn’t pretend he was above it. He talked about the fear of speaking to others and said, “I know I’ve had it.” Then he described it perfectly: “It’s when your hands go sweaty, your knees shake, the pitch of your voice can go up and make you sound like a Smurf.” And hopefully, he added, all of it doesn’t happen at once.

I laughed and said that would just freak everyone out. But that moment matters, because it shows something people forget. Even someone who coaches ambitious leaders around the world gets the shaky voice. Nervous doesn’t mean you’re bad at this. It means you care about the outcome.

Terence also threw out a big number, that around 90% of people deal with this fear at some point. I couldn’t find a solid source for that figure, so I’m leaving it out. Here’s one that is solid. The National Institute of Mental Health estimates that 7.1% of U.S. adults had social anxiety disorder in the past year, and about 12.1% experience it at some point in their lives. That’s the clinical end of the scale. Everyday nerves at a networking event are far more common than that, and if your anxiety is stopping you from living your life, it’s worth talking to a professional.

Nobody notices your nerves as much as you do

There’s good research on why the sweaty hands feel so loud. Psychologists at Cornell, led by Thomas Gilovich, called it the spotlight effect: we consistently overestimate how much other people notice about us. In one well-known study, students wearing an embarrassing T-shirt into a room guessed that about half the people there noticed it. In reality it was closer to a quarter.

The same team also described the illusion of transparency, the feeling that your nerves are written all over your face when people mostly can’t see them. A related line of research on first conversations found something researchers called the liking gap: after talking with someone new, people tend to underestimate how much the other person liked them.

Put those together and the voice in your head is wrong on three counts. People notice your nerves less than you think, they can see them less than you think, and they probably liked you more than you think. The Smurf voice is mostly a private experience.

Build three circles of contacts, not one big room

This is where Terence’s framework helps nervous people the most. He calls it growing your posse, and he says everybody needs three kinds.

• A personal posse: your friends and family, the people closest to you, who give you emotional support.
• An operational posse: the people you work with day to day.
• A big ideas crowd: people you may not know personally but who should be on your radar, because they give you access to new information, new knowledge and new opportunity.

Why does this help if you’re nervous? Because it stops networking being one terrifying event. Your personal circle is already there. Your operational circle grows every time you do your job well and stay in touch. Only the third circle involves strangers, and even then, a lot of it can start with reading someone’s work, following them and sending a thoughtful message before you ever meet in a room.

Terence calls the result an intelligence network and says it’s “absolutely key.” It’s also, in his words, “relationship capital that we are in control of.” He thinks everybody should have a very clear plan to network intelligently and keep growing those ties around the world. “We’re all hardwired to connect,” he said.

I agreed with him on the spot. It’s like strength in numbers, right? Link with people, collaborate, and you become more powerful.

Start with warm introductions from people who already know you

If walking up to strangers is the hardest part, don’t start there. Your personal and operational circles are full of people who already trust you, and each of them knows people you don’t.

A warm introduction changes the whole feel of a first conversation. Instead of “who are you and why are you talking to me,” it starts with “a friend of ours said we should meet.” The pressure drops for both of you. Ask one person in your circle a week who they think you should know, and why. Be specific about what you’re working on, so they can picture the right person.

This is also where your nerves can work for you. Nervous people tend to prepare. They read up on the person, think about what they could offer and show up with real questions. That’s a better first impression than a confident person winging it with a business card.

Use the big ideas crowd before you meet in a room

Terence’s third circle, the big ideas crowd, is people who should be on your radar even if you don’t know them personally. For a nervous networker, that’s good news, because you can start building those relationships long before you ever shake hands.

Read what they publish. Share it with a genuine comment. Reply with a thoughtful question rather than a pitch. When you do finally meet them at an event, you’re not a stranger anymore. You’re the person who asked that good question about their last talk. That’s a much easier opener than “so, what do you do?”

Terence also pointed to Sheryl Sandberg’s Lean In as a book he recommends partly for “the power of networking and growing your posse.” Whatever you read, the principle is the same: relationships compound, and the early, awkward ones are what make the later, easier ones possible.

What to do when your mind goes blank

Everyone has had the moment where you walk up to someone, say your name and then nothing comes. It feels huge. It usually isn’t.

Keep two or three easy questions in your back pocket: what brought you here, what are you working on right now, what’s been the best part of the event so far. Questions take the spotlight off you and put it on the other person, which is exactly where nervous people want it. If you lose your train of thought, say so with a smile. “Sorry, I completely lost my thread” is human, and most people warm to it.

How networking got Terence inside McLaren

When I asked Terence about his standout boardroom moment, he didn’t have to think. It was McLaren. He described a business built on excellence and a disregard for the status quo, down to a building designed to promote focus, concentration and collaboration between departments.

“The caliber of the individuals was so high,” he said, and the appetite to grow and succeed “was infectious.” He described the McLaren chairman, Ron Dennis, as absolutely obsessed with perfection.

And how did he get in that room? “It’s through the networking,” he said. “It was really through growing the posse.” Not a cold pitch, not a lucky break. Years of building relationships across those three circles until one of them opened a door he couldn’t have opened on his own.

That’s worth holding onto when the nerves hit. The conversation you’re dreading might feel small. You won’t know which introduction leads to your McLaren moment, which is exactly why it’s worth making a lot of them.

How to network when you’re nervous: practical moves

None of this means you have to become the loudest person in the room. A few simple moves make a big difference:

1. Set a small, specific goal before you arrive, like meeting two new people or asking one good question.
2. Prepare one simple opener: your name, what you do in a sentence and a question back.
3. Ask curious questions and listen. People rarely remember your pitch, but they remember feeling interesting.
4. Look for people standing alone or in small groups. They’re often just as relieved as you are when someone says hello.
5. Breathe slowly before you walk in. It won’t remove the nerves, but it takes the edge off the shaky voice.
6. Follow up within a day or two with something specific from the conversation.
7. Afterward, write down what actually went well, not just the awkward bits your inner critic replays.

Notice that none of these need you to feel confident first. They work while you’re nervous. Confidence comes after you’ve done it a few times, not before. There’s a difference between real confidence and putting on a show, and I’ve written about confidence vs ego before. Earned confidence comes from reps, and networking is no different.

Turn down the inner critic, then act anyway

Terence’s view is that the inner critic doesn’t fully go away, it just loses its grip when you stop letting it make your decisions. He has a Finnish word he loves for this, sisu, which he describes as resilience and grit, “the ability to face that angry bear outside your door.” For a nervous networker, that bear is usually self-doubt and the fear of looking silly.

Take the pedestal away first. The person you’re scared to approach probably felt the same way at their first event. Their success doesn’t make them less human, and it doesn’t make you less worth talking to.

Then keep the rest of your energy for the work that matters. Networking is part of the job, not the whole job, and it fits best around a clear plan for how to stay focused as an entrepreneur.

When I asked Terence for his last 30 seconds of advice to the world, part of what he said was “transcend your fears, and do it now.” That’s the whole idea in one line. You don’t wait to stop being nervous. You go and say hello while you still are.

FAQ

How do you network when you’re nervous?

Set a small goal, prepare one simple opener and focus on asking curious questions instead of impressing people. Accept the nerves as normal; most people notice them far less than you think.

Is it normal to feel anxious at networking events?

Yes. Nerves at events are very common. NIMH estimates 7.1% of U.S. adults had social anxiety disorder in the past year, and everyday nervousness is far more widespread. If anxiety limits your life, talk to a professional.

How can introverts network without burning out?

Build relationships in circles: lean on your personal and work contacts, then add a few new people at a time. Set a clear goal, take breaks and follow up one-to-one, where introverts often shine.

What is the spotlight effect?

The spotlight effect is our tendency to overestimate how much other people notice our appearance and behavior. Research led by Cornell psychologist Thomas Gilovich found people think they’re noticed far more than they really are.

What should I say when I introduce myself at an event?

Keep it short: your name, what you do in one sentence and a question about them. Something simple like asking what brought them there works because it hands the conversation back.

How to stay focused as an entrepreneur comes down to protecting a small number of minutes from a huge number of interruptions. Startup mentor Terence Mauri puts it simply: an 8-hour workday is only 480 minutes, and if you get interrupted (or interrupt yourself) every five minutes, that’s 96 interruptions a day. Get clear on why you’re building, plan backwards from the result, stop waiting for perfect and guard your attention like it’s the scarcest thing in the business, because it is.

Terence is a coach and startup mentor who works with ambitious leaders around the world. He spent his first career in advertising with major brands, did an MBA at a crossroads, then moved into coaching and mentoring. When I asked him what the problem area is for most startup entrepreneurs when he first meets them, he didn’t say money or marketing. He said focus.

“I think there’s an unprecedented level of distraction, which makes it very difficult to stay focused on what really matters,” he told me. He calls focus “a hidden driver of entrepreneurial success.” I’ve thought about that line a lot since.

The 96 interruptions you don’t notice

Terence’s math is the kind that makes you put your phone face down. In those 480 minutes you have to prioritize, deal with emails, phone calls, meetings and interruptions. One interruption every five minutes works out to 96 a day. “You can see very easily that it would be very difficult to really focus and get things done if you’re constantly being distracted,” he said.

When he explained that to me, I was going through my head like, what did I do today? And when I really sat back and thought about it, I was distracted by emails coming in, messages coming up on my phone, Facebook. I’d go into Facebook to look for one thing, maybe a picture I needed, and the next thing I’d got a notification or a message. It’s so distracting, right?

That’s the honest version for most of us. Nobody plans to lose the morning. You just open one app for one reason and come out 20 minutes later with nothing done.

The fix starts with seeing it. For one day, keep a tally every time you switch away from the thing you meant to be doing, including the times you interrupt yourself. The number is usually higher than you think. You can’t protect your focus until you know where it’s leaking.

Too much information, not enough attention

Terence pointed to the economist and cognitive scientist Herbert Simon, who won the Nobel prize and famously wrote that “a wealth of information creates a poverty of attention.” Terence’s version was “too much information leads to a poverty of attention,” and his point was that there’s a battle for our attention going on. I told him that quote was going to stick with me, and it has.

His bigger point was about ideas. “It’s good to come up with ideas, but it’s about really then implementing the idea and sustaining the idea,” he said. That’s where distraction does the real damage. It doesn’t stop you having ideas. It stops you finishing them.

I’ve written before about being addicted to information instead of execution, and this is the same trap from another angle. Every new podcast, post and notification feels like progress. Most of it is just more input competing for the attention you need to execute.

Start with your why, because you only get about 960 months

When I asked Terence what he’d tell someone stepping into personal development, he gave me a three-point plan. Number one was purpose: be very clear about who you are, what your values are, what your mission is and what excites you. That clarity, he said, gives you the energy and the fuel to spark all sorts of opportunities.

Then he hit me with the numbers. “I’m a numbers man,” he said, “and I’ve worked out that if we’re lucky, we have 960 months to live.” That’s 80 years. By his estimate we sleep for about 300 of those months. “I can see everybody now just like quitting their jobs and going traveling around the world,” he joked, but the point was serious. Time is limited, and you can use that to force clarity on what you want from your months.

This is basically memento mori for founders. When you genuinely remember the clock is running, it gets a lot easier to say no to the stuff that doesn’t matter. Focus isn’t only about blocking distractions. It’s about knowing what you’re saying yes to.

Plan backwards, then beat your inner perfectionist

Terence’s second point was to think backwards. Begin with the end in mind, then plan back from it and work out what success specifically looks like along a timeline. “Break it down, break it down, simplify it, and create a plan,” he said.

His third point was the one he called most important: overcome your inner perfectionist. “Everyone has this inner perfectionist which will keep stopping you from doing what you should have done yesterday and the day before,” he said. “The world will never be perfect, so you’ve almost got to get started.”

My reaction was pretty blunt. Get your butt in gear. Start getting addicted to success. Perfectionism looks like high standards, but most of the time it’s just a polished reason to not start. And when you’re not working on the real thing, you’re far easier to distract.

Clarity of focus: one thing, done well

When I asked Terence what takes a startup from good to great, he said speed, and he tied it straight back to focus. He pointed to companies like Airbnb, Uber and WhatsApp as examples of speed to market, fast execution and clarity of focus. “They all say they only want to do one thing and do it well,” he said.

He told me Airbnb’s Brian Chesky kept his strategy on half a page of A4 paper. I can’t confirm that detail, but the principle is strong. If your strategy doesn’t fit on half a page, you probably have too many priorities, and too many priorities is just distraction with a business plan.

He also told the story of how Uber’s founders were frustrated waiting for a taxi in Paris and decided it wasn’t good enough. A problem, turned into a solution, then executed fast. I said those companies all seem to disrupt their industry. So look at what you’re doing and ask how much impact you’re really going to have in the industry you’re playing in.

Learn faster, fail smarter, risk braver

When I asked what separates a losing entrepreneur from a successful one, Terence named two things. The first was passionate curiosity: having a point of view on trends that are exciting and trends that are threatening, and taking intelligent risks.

“One of the pieces of advice I give to entrepreneurs is really we’ve got to learn faster and fail smarter,” he said. “I’d add to that we need to risk braver.” Paired with that is the discipline to execute ruthlessly. Curiosity without focus is just browsing. Curiosity with focus becomes a product.

Sisu: the grit to face the angry bear

The second thing Terence named was the ability to deal with setbacks. He came across a Finnish word while working in Finland: sisu. It means resilience and grit. He described it as “the ability to face that angry bear outside your door,” whether that bear is your competition, your own fears, self-doubt or failure.

I loved that. Sisu. “We need more sisu in our lives,” Terence said, “so that we grow through that adversity rather than let it defeat us.”

When I asked how entrepreneurs build that kind of courage, he pointed to Jan Koum, the co-founder of WhatsApp. Koum left Ukraine as a teenager with his mother, and the family relied on food stamps. His mother later died of cancer. He went on to co-found WhatsApp, and when Facebook bought it for about $19 billion, he signed the papers outside the social services office where he used to collect food stamps. Terence said Koum’s story is about taking productive pauses, reflecting and remembering you can take strength from hard times.

Terence also told me about his late grandfather from Italy, who’d been through two world wars and sustained injuries but still got back up, stayed in the moment and stayed generous and kind. “In life we all have to face our own Everest,” Terence said. Another mentor of his had a favorite saying: “We’ve got to eat problems for breakfast.” I asked if he told him that in Italian. He did, Terence said, and then they ate croissants and sipped cappuccino.

Why does this belong in a piece about focus? Because setbacks are the biggest distraction of all. A bad week can pull your attention for a month if you let it. Sisu is what gets you back to the work.

Keep thinking like a startup as you grow

When I asked what startups waste their time on, Terence talked about processes that go stale. Going from a hundred people to a thousand means refreshing your processes, systems and policies, getting rid of some and replacing them. Most companies don’t. “What defines their success at the beginning can become a very damaging Achilles heel later on,” he said.

I once heard Tony Hsieh, the late Zappos CEO, put it as the bigger the ship, the harder it is to steer. I’d rather have a jet ski or a small speedboat I can turn quickly. Big isn’t always best. You want to move quick and adapt to the changes around you.

Terence pointed to Blockbuster and Kodak as lessons in not listening to the market and not changing enough. “If you put your head in the sand, this is what happens,” he said. I threw MySpace in there too. Every outdated process is one more thing pulling attention away from the work that actually matters now.

Grow your posse so you’re not carrying it alone

Terence credits his networking for some of his best work, including time spent inside McLaren, the Formula 1 company, where he said even the building was designed to promote focus and collaboration. He calls it growing your posse, and he says everybody needs three kinds:

• A personal posse: friends and family who give you emotional support.
• An operational posse: the people you work with day to day.
• A big ideas crowd: people you may not know personally but who should be on your radar, because they bring new information, knowledge and opportunity.

I said it’s like strength in numbers. Link with people, collaborate, and you become more powerful. When we’re kids in the playground, we go up and introduce ourselves to random kids with no shame at all. As we get older, it almost feels weird to do it. Terence called that the inner critic at work. Your posse helps you focus too, because the right people pull you back to the important stuff when you drift.

Think 10x, not 10%

Terence talked about moonshot or 10x thinking, which he associated with Google. Most people chase a 10% or 15% improvement, he said, and that kind of thinking is status quo driven and consensus driven. It’s imitating, not disrupting. 10x thinking asks what you could do to make something dramatically better. I’d had Grant Cardone on the show not long before, and his book The 10X Rule is all about this.

Here’s how that connects to focus. You can’t think 10x while answering 96 interruptions. Big thinking needs uninterrupted time.

Read for strategy, not just inspiration

When I asked for his cornerstone books, Terence said anyone who wants to keep growing has to be a fast learner and go for breadth and depth. His first pick was Good Strategy, Bad Strategy by Richard Rumelt, which he said is about being more strategic and focusing on prevention, “not just being on the back foot every day.” He also recommended Lean In by Sheryl Sandberg for networking and growing your posse, and All In by Adrian Gostick and Chester Elton for staying energized and delivering on your promises.

That first one is the focus book in disguise. Reacting all day is the opposite of focus. Strategy is deciding in advance what you’ll ignore.

How to stay focused as an entrepreneur: a checklist

1. Track one day of interruptions, including the ones you cause yourself.
2. Write your purpose and values in a few lines you can actually remember.
3. Count the months, then decide what you want them to represent.
4. Plan backwards from the result and break it into steps.
5. Fit your strategy on half a page and cut what doesn’t belong.
6. Ship before it’s perfect, then improve it.
7. Expect the angry bear and decide in advance how you’ll get back to work.
8. Refresh processes as you grow so old systems don’t eat your attention.

FAQ

How do you stay focused as an entrepreneur?

Protect your time from interruptions, get clear on your purpose, plan backwards from the result and start before things are perfect. Terence Mauri calls focus a hidden driver of entrepreneurial success.

How many interruptions does the average workday have?

It varies by person. Terence Mauri’s illustration is that an 8-hour day is 480 minutes, so an interruption every five minutes adds up to 96 a day, which makes deep work almost impossible.

What does sisu mean?

Sisu is a Finnish word for resilience, grit and determination. Terence Mauri describes it as the ability to face the angry bear outside your door, whether that’s competition, fear, self-doubt or failure.

Why is perfectionism bad for entrepreneurs?

It stops you from starting and finishing the work that matters. As Terence Mauri puts it, the world will never be perfect, so you have to get started and keep executing.

What is 10x thinking?

10x thinking means aiming for an improvement many times better instead of 10 or 15% better. It pushes you past imitation and status quo thinking toward ideas that can actually disrupt an industry.

When your to-do list keeps growing, taking a break can feel like the last thing you should do. There’s always another email to answer, deadline to meet, or problem that needs your attention. But working longer doesn’t necessarily mean getting more done. Your ability to concentrate, think creatively, and make good decisions matters just as much as the hours you put in.

Spending more time outdoors could help. Research suggests that natural environments can support attention, psychological well-being, and certain aspects of creative thinking. For entrepreneurs, professionals, and anyone pursuing ambitious goals, making time for nature may be a practical way to work more effectively.

1. Spending Time in Nature Can Help Restore Your Focus

Have you ever spent hours staring at your computer, only to realize you’ve barely made progress? Mental fatigue can make even straightforward tasks feel difficult. One explanation comes from attention restoration theory, which suggests that natural environments can help replenish our capacity for directed attention. Unlike busy workplaces and crowded streets, nature often captures our attention without demanding intense concentration.

Berman et al. (2008) investigated this concept through two experiments comparing natural and urban environments. Their findings showed improvements in directed-attention performance after participants walked through nature or viewed photographs of natural scenes. These results suggest that natural settings may help people recover from mentally demanding activities.

You don’t need to plan an elaborate outdoor adventure to give yourself a change of scenery, either. Try spending part of your lunch break in a nearby park or taking your afternoon coffee outside. If you enjoy longer outdoor breaks, practical equipment from brands such as Ozzi Gear can make it easier to sit comfortably during camping trips, picnics, or quiet afternoons outdoors. The important thing is creating opportunities to step away from demanding tasks and give your attention a different kind of environment.

2. Outdoor Breaks Could Help You Think More Creatively

Creativity isn’t limited to artists and writers. Entrepreneurs need it to identify opportunities, managers use it to solve problems, and professionals rely on it to develop new ideas. Yet creative thinking can become difficult when you’re constantly switching between emails, meetings, and urgent tasks.

Sometimes, walking away from a problem is more useful than forcing yourself to find an answer. Research by Oppezzo and Schwartz (2014) provides an interesting explanation. Across four experiments, researchers examined how walking influenced creative thinking. In one experiment, 81% of participants showed improved performance on a divergent-thinking task while walking compared with sitting. The researchers also found that walking outdoors could support creative idea generation.

Importantly, the study showed that walking itself played a significant role. The findings don’t mean that simply being outdoors will automatically produce better ideas. Still, they offer a useful strategy for overcoming creative blocks. When you’re struggling with a difficult decision or brainstorming session, try taking a short walk instead of continuing to stare at your screen. You might return with a different perspective, even if you haven’t found the perfect solution.

3. Time Outdoors May Help Reduce Mental Stress

Stress is sometimes unavoidable when you’re pursuing meaningful goals. Tight deadlines, financial responsibilities, and challenging decisions can all place demands on your mental well-being. The problem arises when stress becomes persistent and you struggle to switch off.

Time in nature may offer an opportunity to interrupt unhelpful patterns of thinking. Bratman et al. (2015) investigated whether walking through natural environments could influence rumination, a pattern of repetitive thinking focused on negative experiences or concerns.

The study involved 38 participants who were assigned to walk for 90 minutes in either a natural or an urban setting. Participants who walked through nature reported reduced rumination and showed changes in brain activity associated with this pattern of thinking. Those who walked through the urban environment didn’t demonstrate the same effects. Although the study was relatively small, its findings suggest that natural environments may offer psychological benefits beyond simply providing a change of scenery.

For someone managing a demanding career, this matters. Taking time outside can create a useful boundary between work-related concerns and personal time. You may find it easier to approach challenges constructively after giving yourself space away from them. Of course, outdoor time isn’t a replacement for professional support when stress becomes overwhelming.

4. Better Well-Being Can Support Sustainable Productivity

Productivity is often measured by how much you accomplish in a day. However, maintaining consistent performance over months and years requires looking after your well-being. Working through exhaustion might help you meet an occasional deadline, but it’s a difficult approach to sustain.

Nature could play a useful role in developing a healthier routine. White et al. (2019) examined data from 19,806 adults in England to investigate the relationship between time spent in nature and self-reported health and well-being. The researchers found that people who spent at least 120 minutes per week in natural environments were more likely to report good health and high well-being than those who reported no nature contact.

Interestingly, the association was observed regardless of whether participants accumulated that time through one longer visit or several shorter outings. However, this was an observational study. It identified an association rather than proving that spending two hours outdoors directly improves health or productivity. Nevertheless, the findings provide a useful starting point for people wanting to spend more time outside.

Two hours per week could mean a weekend walk, several visits to a local park, or a combination of shorter outdoor activities. Rather than treating relaxation as something you earn after completing every task, consider making it a regular part of your schedule.

5. How to Make Outdoor Time Part of Your Productivity Routine

Understanding the benefits of outdoor time is one thing. Finding space for it in a busy week is another. Fortunately, you don’t have to completely reorganize your lifestyle. The most effective approach is to start with manageable habits that fit your existing commitments.

Take Your Breaks Outside

Instead of spending every break scrolling through your phone, head outside for ten or fifteen minutes. Find somewhere comfortable, put your phone away, and give yourself permission to disconnect from work.

Turn Some Meetings Into Walks

Not every meeting requires a conference room. If you’re discussing ideas with a colleague or having an informal catch-up, consider walking together.

Save meetings involving confidential documents, detailed presentations, or extensive note-taking for a more suitable setting.

Schedule Outdoor Time Like Any Other Commitment

It’s easy to postpone outdoor activities when other responsibilities appear more urgent. Choose a regular time for a weekly walk, picnic, or weekend outing, and add it to your calendar. Treating it as a planned commitment makes it less likely to disappear from your schedule.

Match the Activity to Your Needs

Different activities serve different purposes. A brisk walk might suit someone who wants movement after sitting all morning. Quietly sitting in a garden could appeal to someone looking for a mental break.

If you’re feeling exhausted, there’s no need to turn your outdoor time into another performance challenge. The objective is to create a routine that helps you feel better prepared for the rest of your day.

Pay Attention to What Changes

After spending a few weeks incorporating outdoor breaks into your routine, reflect on the results. Are you finding it easier to concentrate? Do you feel less mentally drained? Are you approaching difficult tasks with more patience?

Keep expectations realistic. The benefits will vary depending on your circumstances, workload, environment, and the activities you choose.

Conclusion: Sometimes, Doing Less Helps You Accomplish More

Success isn’t simply about filling every available hour with work. It’s about using your time and energy effectively. Research suggests that interacting with nature can support attention, creative thinking, and psychological well-being, all of which are relevant to maintaining a productive lifestyle.

That doesn’t mean an afternoon outdoors will solve every workplace challenge. However, regularly stepping away from demanding environments may help you return with greater focus and a fresher perspective.

Start with something manageable. Take a short walk after lunch, spend part of your weekend at a park, or enjoy a quiet moment outside before beginning your next task. Sometimes, one of the most productive decisions you can make is to give yourself permission to stop working for a while.

References

Berman, M. G., Jonides, J., & Kaplan, S. (2008). The cognitive benefits of interacting with nature. Psychological Science, 19(12), 1207–1212. https://doi.org/10.1111/j.1467-9280.2008.02225.x

Bratman, G. N., Hamilton, J. P., Hahn, K. S., Daily, G. C., & Gross, J. J. (2015). Nature experience reduces rumination and subgenual prefrontal cortex activation. Proceedings of the National Academy of Sciences, 112(28), 8567–8572. https://doi.org/10.1073/pnas.1510459112

Oppezzo, M., & Schwartz, D. L. (2014). Give your ideas some legs: The positive effect of walking on creative thinking. Journal of Experimental Psychology: Learning, Memory, and Cognition, 40(4), 1142–1152. https://doi.org/10.1037/a0036577

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Here’s how to get guests on your podcast when your show is still small: give them a clear return on their time. Land one recognizable name, even if it costs you something, then use that name in every invite after it. Track what you send their way and show them the numbers. Then keep showing up every week, because guests check whether anyone’s actually listening.

Mike Dillard is an online marketer and the host of the Self Made Man podcast, which has passed 2.5 million plays and downloads. Crazy stuff. He had me on his show as one of his very first episodes, so it was good to return the favor and bring him onto the Addicted2Success podcast.

We covered a lot: his automated hydroponic garden, webinars, skill sets and what self-made really means. But the part I keep coming back to is how he books people like Tony Robbins and Gene Simmons. Mike warned me his answer might be “a little disappointing.” It wasn’t. It was just honest.

Why big guests say no to small shows

Mike put it simply. For a big guest, “it’s simply a matter of ROI for them. Is coming on your show and spending an hour with you worth their time?”

Then he gave the math. “If you’ve got an audience of 3,000 people, probably not. But if it’s 300,000, the answer is yeah.”

That’s the chicken-or-the-egg problem every new host runs into. The bigger the show, the easier it is to get bigger guests. But how do you build a big show without big guests? Everything below is about breaking that loop.

I like that he didn’t sugarcoat it. A lot of advice on this topic tells you numbers don’t matter. To the people you really want, they do. An hour of their time is expensive, and you have to make it worth it.

Know why your show exists before you pitch anyone

Mike’s first point surprised me. Before you think about guests, he said, “you have to know what your actual objective for the show is.”

He didn’t start Self Made Man to build a giant podcast. He was deep in building a hardware product and couldn’t disappear on his audience for two years. A podcast let him “deliver value and to stay in front of my audience on a regular basis” without eating his time, because the guests deliver most of the content. “I just have to show up for an hour a week and that’s it,” he said.

He also had an advantage most people don’t. The day he launched, he says he had an email list of about 300,000 people. He’s never advertised the show, he doesn’t monetize it, and he doesn’t even ask guests to share it.

That matters for you. If you already have an email list or a customer base that wants to hear from you, a podcast is, in Mike’s words, “a fantastic way to continue to communicate with your audience.” If you’re starting from zero, your plan has to be different, and the rest of this article is that plan.

One more thing he does that’s easy to copy: prep. Mike says he does 30 to 60 minutes of prep before each episode, and more for a big name. Right before we spoke, he’d spent about an hour and a half researching Reddit cofounder Alexis Ohanian for his own show. Guests notice. If you want the on-air side, this guide covers the essential elements you need to deliver a spectacular podcast interview once they say yes.

Land one VIP, then use them in every invite

This is the strongest idea in the whole conversation. Mike calls it “a credibility game.”

Get one recognizable guest, he said, then put that name in your invitations to the next guests. “Hey, by the way, Damon John and Tony Robbins and Gene Simmons have been on the show previously.” Suddenly you’re “a much safer bet” for the next person. They think, “Oh, okay. This is a real show. Sure, I’ll be on.”

He was open about what it took to get those first names:

• Persistence. Mike says he reached out to Tony Robbins “about nine or 10 times until he said yes.”
• Paying for access. He says his team paid Gene Simmons’ PR firm “a couple of grand” to get Gene on, because a guest at that level would “take the show’s credibility to a new level.”
• Help with booking. He says he pays two people a per-episode fee to book guests. They know exactly who he’s looking for.

His advice on the first VIPs: “even if you have to go out and pay a PR firm or whatever… to get those first VIPs, then do it.” Each big name makes the next one easier. He called it an “upward spiral of credibility.”

Put some skin in the game

I liked that Mike was transparent about paying for it to happen. Some people won’t say it out loud, but in a sense, you may have to put some money down and make that investment.

It’s how I got Gary Vaynerchuk. He was a fan of Addicted2Success and knew about us, but that still wasn’t enough. His book was coming out soon. So I said, cool, I’ll buy 50 copies. I think I got a special price, and it came to about a thousand bucks.

Then I flew to New York for it, because I was like, all right, I’ve got this interview with him. I filmed the conversation and pulled the audio from that for the podcast. The video now has 120,000-something views organically on YouTube, and the podcast episode got maybe 40,000 to 50,000 plays.

Here’s the part that matters. I still have people who come to my events and buy my products who tell me, “I first saw you on that Gary Vee interview.” I’ve already made the return on that investment. That’s what a long tail looks like when the guest is the right one.

Mike said he’d done the same thing with Gary and gone even deeper, buying a much bigger batch of books, though he couldn’t remember the exact figure. And he made a point I agree with completely. “I don’t deserve Gary’s time,” he said. “I can go and earn it and support him.” You’ve got to earn whatever you want.

He told a story about a stranger who saw his ad and messaged him on Facebook asking how to build an e-commerce store. Mike said that was like asking Elon Musk how to build a rocket ship. When the guy accused him of only being in it for the money, Mike’s answer was: “If you want my time, become a customer because they’re the ones who deserve it.” Big guests think the same way about their hour on your show.

Keep it legitimate. Buying a guest’s books or paying their team’s fee is fine. Being shady about it isn’t. Be upfront with your audience if a booking involved money.

Show guests what’s in it for them, then track it

If you’re going the podcast route and you’re ready to commit for a two-year minimum, start tracking what you send your guests. Find a way to track link clicks or people going to a page for someone’s book.

Here’s what I do. I promote an article with the episode’s embedded player in it and a link to the guest’s book on Amazon. You can set up an affiliate link or a link shortener and track the clicks.

When Daniel DiPiazza launched his Rich20Something book, I set up a link for it. I sent about 1,500 people to his Amazon page, and we sold about 120 books. Daniel’s like, this is dope, man, I want to do more things with you to see if we can move more books.

And because I measured it, I can now show other authors how we track it and what kind of numbers we get. That makes them more inclined to say yes. Everyone’s favorite radio station is WIIFM: what’s in it for me? You’ve got to find how you can exchange that value.

The social proof guests check before they say yes

Mike says guests look you up before they agree, and he does it himself. When people invite him onto their podcast, he checks their past episodes. “If… they don’t have any activity there, I’m just like, I can’t do it, man,” he said.

He boosts every episode on Facebook to keep that page looking alive. He says he spends $300 to $500 a week, and his episodes typically show 10,000-plus shares. A potential guest who lands on that page gets “a very different impression” than one who sees 50 shares.

He was also honest that the likes don’t always turn into listens. Some episodes got 30,000-plus likes and maybe 20,000 downloads. For him, the boost is about staying in front of his audience every week and showing proof, not a growth hack. Those are his numbers and his budget. Spend what you can afford and watch whether it’s doing anything for you.

I’m the same on the other side. I stopped saying yes to every new show. When someone just starting out asks to have me on, I ask them straight away, “What’s your numbers?” Or I’ll ask, are you willing to push this? Because I’m giving you an hour of my time, and if it gets zero plays, or one play, it’s not worth it. I want to reach more people.

Mike has a filter for this too. When very young entrepreneurs ask him onto a brand-new show, he tells them to get their Facebook fan page to 5,000 fans first, then call him. One of them did it about a year later, and Mike said, “Awesome, brother. Let’s do it.”

That’s not gatekeeping. It’s a test of whether you’ll actually go out and do the work.

Commit for two years or don’t start

When Mike was planning his show, he asked Lewis Howes for the secret. According to Mike, Lewis told him that unless you’re willing to stick with it for at least one to two years consistently, don’t even bother starting. At least once a week, for two years, or don’t bother.

Mike says that turned out to be true, partly because podcasts have a very long tail. Episodes from his first couple of months are still being downloaded dozens of times a day, he says. “It’s not like an email where within 3 days it’s gone forever.” Get to 100 episodes and those downloads add up.

He also says about 90% of new podcasts won’t last a year, so if you make it to three years, “just on that alone, you’re going to be in the top 10% of your niche.” That’s his estimate, not a study.

Friends used to come to me asking how to create a website like Addicted2Success. I’d help them, and three months later they’d give up and say, “This is crap. This isn’t working. I’m not making money from my ads.” I’m like, are you serious? I didn’t make any money for at least the first 15 months. You’ve got to be patient. Mike loved that. The waiting keeps the crap out, and it’s a good filter.

Mike’s warning: don’t start just another interview show

This was the most honest thing he said. “If I was starting a podcast from scratch, I don’t think I would,” Mike told me. The market is crowded, and he says an interview format alone gets lost: “it’s being done a thousand times every single day right now and you’re just going to fall into the noise.”

His advice is to make sure there’s “an aspect of it that’s incredibly unique,” based on experiences or value you already have. If you don’t have that, he wouldn’t put time into a podcast as your main platform. If you have an existing audience or customer base, it’s a great idea.

It’s blunt, but that’s why it’s useful. Mike says it’s not the beginning of any of these platforms anymore, so you’re going to have to be creative and dogged for the next couple of years. Make sure there’s a reason people would pick your show over the thousand others.

How to get guests on your podcast: a step-by-step plan

1. Decide what the show is for. Serving an existing audience or building a new one changes everything about how you pitch.
2. Find the unique angle. Give guests and listeners a reason your show isn’t just another interview format.
3. Book one name people recognize. Ask more than once. Mike asked Tony Robbins nine or 10 times. Budget for it if you have to, whether that’s books or a fee.
4. Use that name in every invite. Past guests are your credibility ladder.
5. Track and report results. Clicks, book sales, downloads. Show guests what they got, and show the next guest what they’ll get.
6. Make your episode page look alive. Guests check. Promote every episode so the proof is there.
7. Prep for every guest. Mike does 30 to 60 minutes at least.
8. Show up weekly for two years. Most shows quit. Outlasting them is an advantage on its own.

FAQ

How do you get guests on your podcast when you’re small?

Give them a return on their time. Land one recognizable guest, mention them in every invite after that, track the clicks or sales you send each guest, and keep publishing weekly so your episode page shows real activity.

Should you pay to get a big guest on your podcast?

Sometimes it’s worth it. Mike Dillard says he paid Gene Simmons’ PR firm a couple of grand, and I bought 50 copies of Gary Vaynerchuk’s book. Be upfront with your audience about it, and only spend what you can afford.

Do podcast guests care about your download numbers?

The big ones do. Mike Dillard says it’s simply a matter of ROI for them: is an hour with you worth their time? Many guests check your past episodes and engagement before they say yes.

How long does it take to grow a podcast?

Plan on at least one to two years of weekly episodes. That’s the advice Mike Dillard says he got from Lewis Howes. Episodes have a long tail, so downloads keep adding up as your back catalog grows.

Is it worth starting an interview podcast?

Mike Dillard says only if something about it is unique, or if you already have an audience to serve. A plain interview format is being done a thousand times a day, so you need a clear angle to stand out.