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7 Informative Tips To Create A Successful Podcast Channel

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7 Informative Tips To Create A Successful Podcast Channel

Two years ago, podcasts regularly influenced more than one in five people. A year later, a full 25% of the 12-and-over market turned to this growing sector of the broadcast world for information and entertainment.

Podcasts are a favorite of young professionals and older adults. According to the Pew Research Study in 2013 that provided these statistics, this form of communication is one of the best ways to get your message out to millions of people around the world.

If you need an advertising and communications tool that’s simple to set up, inexpensive, and even fun to use, podcasts are your answer. Not too long ago, it was nearly impossible to create and distribute video and radio broadcasts at home, but today’s podcasting technology has brought professional-grade recording and distribution capability to anyone with a good microphone and high speed internet connection.

However, just because something is easy to use doesn’t mean guaranteed success.

Here are the 7 secrets to a successful podcast:

 

1. Choose a topic you will dominate

This is not about becoming successful without trying hard, but about offering something of true value to your target market. If you still do not know what your niche will be, consider these three things:

  • Your niche should be something you’re passionate about
  • You must have deep and comprehensive knowledge of that niche
  • You must be able to contribute something unique and different that sets you apart from every other podcaster on that topic

Choose a podcast niche based on what you want to achieve.

If your goal is to help young women create their own startups, your priority should be to create insightful podcasts with practical advice, case studies, and interviews of women entrepreneurs that have done it well.

Understand your niche, set clear and feasible goals, and determine your ideal audience before you write the first script.

 

2. Brand your podcast

Just like your business or product, your podcast has to have a brand in order to be marketable and appealing.

Once you select your podcast category, start thinking about the values and mission your podcast will serve. This will help you build a brand out of your podcast.

Make sure you choose a complete brand identity kit that you will use in every promotion you will do to achieve a coherent and results-oriented impression. Make sure you have a podcast branding strategy that answers basic questions such as:

  • Why are you doing it?
  • Who’s your audience?
  • What’s your goal?
  • How will you measure the podcast’s success?

These 4 things are a very important aspect of your podcast channel.

 

Branding quotes
 

3. Tell a story and tell it well

One way to make your podcast successful is to make it easy to listen to – and what better way than telling it with a story?

Podcasts that lack an underlying story are boring and nobody likes them. You might be sharing fantastic ideas through your podcast, but if you’re just blurting out fact after fact without a story to bring them all together, you’re not engaging your easily-distracted audience.

Prepare a story around every podcast you are about to create. Look for a theme that can tie it all together. Stories not only make what you’re saying more impactful, they also make your ideas stick with your audience. If you have a memorable story, people will come back to hear the next chapter.

 

4. Get good equipment

Invest in a good microphone and pop filter. But before spending a small fortune on fancy equipment make sure podcasting is something you really want to do. If you’re not sure, borrow equipment or use inexpensive gear and do a few to test out the process.

Complete at least 10 podcasts using average quality equipment. By then you will be pretty sure whether you want to continue with podcasting or not. If your subscriber list is growing and you have a great time doing your podcast it’s a sign that it’s time to invest in a good microphone, pop filter, and headset.

 

5. Podcast to help, not to boast

For your podcast to be successful it must focus on your audience and not yourself. Don’t start a podcast for the sake of having one. Understand your unique expertise and see what problems it can solve for people out there. Then make it the focus of every podcast helping solve those problems and providing tips to make the lives of your listeners a bit easier.

Ensure you engage with your audience by encouraging them to comment and ask questions. Building a community around your podcast will ensure you get more ideas as to what kind of answers and solutions your audience needs, and it will help you remain focused on what they seek from you.

Get your audience to be part of the podcast. Have Twitter Q&As after a broadcast or let people share their ideas and thoughts in an email response to you. It’s all about real-time interaction with your audience and the ability you give them to be heard and understood.

 

6. Build momentum early on

Podcasting, just like blogging, is becoming more and more competitive. To get your podcast to stand out make sure you have a momentum-building strategy for your podcast’s launch.

For example, you should reach out to your network of existing clients, friends, and colleagues to give your first couple of podcasts a boost. Ask them to download, comment, and rate your podcast to make it easier for others to join in.

Needless to say, you should promote your podcast on social media and your website just as you do with every other information product you’re putting out there. This will help increase awareness on your podcast and will lead up to a successful launch.

“Success is like a snowball; it takes momentum to build and the more you roll in the right direction the bigger it gets.” – Steve Ferrante

7. Don’t wait to get started

Starting an audio or video podcast may not be as easy as starting a blog or a Twitter account, but that is no reason to hesitate. Just keep in mind that it’s a more personal and more demanding process. You will be investing a lot of time, effort, and your own personality and energy into it. Because of these factors, it’s normal to feel as if you’re getting cold feet about it even before you start.

However intimidating the podcast process might be, it shouldn’t put you off. Focus on all the expertise and knowledge you can’t wait to share through this entertaining and personalized communication channel.

Getting started is the hardest part, so by jumping right to it without too much time to over-think the process will get you one step closer to creating a successful podcast. There’s no better day than today!

 

Thank you for reading my article! What tips would you add to this list of creating a successful podcast?

Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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