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Success Advice

6 Ways To Create A World Famous Money Making Podcast

Joel Brown (Founder of Addicted2Success.com)

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podcast studio

How do I create a podcast and make money? Nowadays this question is becoming more and more popular.

If you have ever listened to, or subscribed to, a podcast, then you already know how convenient they are. You simply subscribe to the podcast, and it is downloaded as updates are available. Then, you can listen to the podcasts at your convenience, regardless of whether you are online or offline.

So, given the popularity of podcasts, have you ever considered the idea of creating your own podcast? If not, perhaps you should. The podcast has truly liberated the notion of free broadcasting in that anyone with the right equipment (which usually costs less than a few hundred dollars, not including internet access) can broadcast online.

Just as with any other endeavour, there are steps that the experts recommend be implemented before the first episode.

 

How To Podcast Like A Pro

 

1 – Plan Your Podcast

Create Podcast Notes

When creating a podcast, as tempting as it may be to jump in, feet first, it is always best to plan ahead and organize. Know your topic, and organize the material well so that it flows naturally. Failure to plan will make your podcast seem awkward, lack direction, and will lose listeners very quickly. It is a good idea to choose a topic that you are passionate about, as you are more likely to convey your enthusiasm about a topic that captures your own interest. In turn, it will capture the interest of others.

Write out a few dot points on some subjects you would like to cover over the course of the cast, that way you stay on track and your audience will not get lost in your discussion.

(Image Courtesy of Cam Knows)

 

2 – Set The Stage

How To Create A PodcastIn podcasting, “setting the stage” is a metaphor for deciding how your podcast is going to be formatted. Will you be speaking alone? Will you be engaging in dialogue with someone else? Will you be adding music to enhance the podcast? The possibilities are only limited by the boundaries of your imagination. There are no legalities to restrict your creativity with one exception: if you do plan to use music in your podcast, make sure that you have all of the appropriate permissions from the artist(s) and recording companies. Or, if you have musical talent, you may simply create your own music.

Also, as a postscript to the legality of podcasts, common sense should come into play. Use of material that is illegal in nature is not encouraged and may result in criminal action being taken against you. Again – just use common sense.

(Image Courtesy of Siamese Puppy)

 

3 – Create A Professional Recording Location

The volume of background noise that exists in our lives would probably amaze us if we really noticed it. As we live and grow in our surroundings, we learn to “tune out” background noises and only notice noises if they are unusually loud, sudden, or strikingly different from the normal background noise that is always there.

To the contrary, when recording audio, every decibel of background noise is not only audible to the listener, it can be distracting and annoying. Furthermore, most normal rooms have a faint echo which is also magnified when recording.

When setting up your location for podcasting, the smaller the surroundings, the better. Also, having some sort of insulating surface around the recording area will help to absorb the sound of your voice and prevent the bounce-back effect of an echo. As strange as it may sound, a good way to practice podcasting is to do so in a clothes closet, as long as you are not claustrophobic. The surrounding clothing will absorb the excess noise and the improvement in voice quality will be significant. Once this has been completed as a test, strive to achieve similar quality in the broadcast location.

(Image Courtesy of Travis Estell)

 

4 – Prepare Your Gear

Create Podcast In the StudioYou can get your hands on a fairly reasonable condenser studio mic for as little as $200 USD with a wind muff to stop those “pff” sounds when you blow or speak loudly into the mic. It also pays to purchase an MBox or a good quality sound card for your computer, this will allow you to record your podcast in CD quality (320kbps). You will need a mixer to run your Mic’s through, just make sure the mixer has “Phantom Power”, to power your condenser mic. A mixer is also great for expanding out the number of mic’s as you introduce more guests on your show.

You will need a nice set of Headphones, preferably the over ear ones and as far as software goes, you can use either Logic, Pro Tools or if you are on a pretty tight budget then “Garage Band” will even do the trick. There are other multi track recording and editing programs but those three came to mind as a great tool for tracking your podcasts.

(Image Courtesy Of mbrown)

 

5 – Create A Great Environment

Joe Rogan Podcast StudioMake sure your environment is as comfortable as possible and really set the scene, put up a funny poster ,an awesome view of Manhattan or a canvas print of Muhammad Ali knocking out his competition to inspire your thoughts while podcasting, it’s all really up to personal preference. Famous Podcaster, “Joe Rogan” even has mannequins with “Storm Trooper” helmets on them to jazz up his studio. Let your imagination run free and create a cool vibe in the room.

The more professional and personalised the setup, the more serious you will take your podcasting.

 

6 – Promote Your Podcast

Social Media PodcastingThis part is just as important as creating your podcast itself. How is anyone going to hear your podcast if you keep it all to yourself? Add a  Get on Youtube, Twitter, Facebook, Google+ and start promoting your show and posting snippets of your clips. Create a community on Google+ that is aligned with what you talk about and start discussions with those like-minded people so that you can share your show with them also.

Most people will only listen to the first 30 seconds of a podcast, so make sure you are always giving your “A! Game” and you are showcasing what you feel will be a highlight of what your podcast REALLY has to offer the world. If they like what they hear then they will listen, then hopefully share your podcast also with their Facebook friends and Twitter/YouTube followers.

All the pros are publishing their podcasts in the iTunes Store, the best way to do this would be:

Alternatively, you can navigate to the submission page this way:

  1. Open iTunes.
  2. Click the iTunes Store icon in the Source list.
  3. From the Choose Genre pop-up menu, choose Podcasts.
  4. Click the big “Publish a Podcast” button in the middle of the screen.

Note: The iTunes team reviews each podcast submission. Depending on demand, it may take a week or two before your podcast is added.

 

How Can You Make Money Podcasting?

Podcasting is a lucrative means of earning a solid income online. To effectively use podcasting to generate earnings, it is always a good idea to follow the examples of others who have been successful in an endeavor such as this. Some examples of successful podcasters include:

 

The Joe Rogan ExperienceJoe Rogana UFC commentator, comedian and the host of the hit TV show Fear Factor runs his own personal podcast “The Joe Rogan Experience“. His show is raw and uncut, with some really out there, yet incredible life advice which is shared by Joe and his mix mash of guests every week.

Joe Rogan endorses a new supplement brand called “Onnit” who have proven to deliver great results for their customers. Not sure how much kickback Joe Rogan gets for endorsing the Onnit brand but it would be a great idea for anyone who has a large number of listeners to contact some brands who relate to your audience for sponsorship.

 

Kevin Kastner PodcastKevin Kastner, no not the actor, but a guy who podcasts the well known “Alaska TV” once broadcasted via a podcasting network. Networks provide a modicum of security by reaching a broader listening audience; however, Kastner was dissatisfied with splitting his profits with the network. He decided to break away from the network, seek his own sponsors, and keep the earnings. His efforts were successful, as his earnings spiked more than 200% in the first year.

 

Susan Bratton PodcasterSusan Bratton, Is CEO of Personal Life Media and host of the DishyMixPodcast. Bratton controls the overall programming, brand, and ad distribution of her network thereby creating a consistent experience for her audience and advertisers. She similarly sells programming by category, but unlike purchasing through a podcast ad network, advertisers know they’ll get a consistent experience with programming and audience. Bratton says they get about a million downloads a month across all their forty shows. With that much exposure, she can sell packages of programming by category that get from 100,000-250,000 downloads per month.

 

Royce Hildreth PodcastRoyce Hildreth, who co-produces a podcast which is of interest to pregnant women, utilizes a system that is more or less a hybrid of the network vs. self-sponsored arrangements.

He has an arrangement with a media company where he can solicit his own sponsors, and the media company will take care of inserting the ads for him. This is done on a flat-fee basis, which Hildreth stated has worked out well.

 

Don McAllister PodcastDon McAllister, who podcasts “ScreenCastsOnline“, believes his system is among the best. He provides some podcasts free, and charges a flat fee (usually around $55) for the others.

The free podcasts serve as “teasers” which generate the interest in the paid broadcasts.

 

In Summary

The above tips and techniques are only highlights of podcasting for fun or profit. As long as the broadcaster is passionate and knowledgeable about the material being podcasted, the rest is easy.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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3 Comments

3 Comments

  1. pam

    Jan 24, 2014 at 2:36 am

    great info!

  2. How To Make Money Online

    Jun 21, 2013 at 10:12 am

    Another high quality post! Podcasting is something I’ve never considered personally, but it’s certainly a growing field. There is a lot of money to be had along with a lot of recognition from loyal followers. I’m loving all the success articles about making money online, keep them coming!

  3. Shelley

    Jan 27, 2013 at 10:29 am

    These six steps or ways to build a significant income by making money with podcasts is really terrific…Thanks for crystallizing the steps in a concise method to create a world famous podcast…

    WAHM Shelley… 🙂

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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Success Advice

4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

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It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

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Success Advice

The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

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Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

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Success Advice

The 7 Secrets of High Achievers Revealed

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We all have goals in life, but very few of us ever learn to consciously set, work on and see our goals through. In our naturalness bias, we marvel at those who have set and reached their goals thinking they have some esoteric abilities that we don’t. We overlook that the final product is the result of a series of mistake-ridden, unrecorded pains. What if we could learn from the process, the habits and rituals of the high achievers? (more…)

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