Success Advice
7 Important Things to Consider When Contacting Media Outlets
Public Relations is accessible to anyone these days. Thanks to the internet, social media in particular and the rise of content consumption, there are viral opportunities waiting for you.
You no longer need a Public Relations firm to find media contacts and connect with them. This is great news if you are an entrepreneur and don’t have a huge budget to hire one. In all reality, you don’t need one anyways.
It’s time to take advantage of the time we live in. Here are seven tips to help you get featured in the media, create buzz and gain credibility:
1. Research your target media market
Before you start reaching out to reporters, you need to be able to understand which media outlets (ie) blogs, magazines, podcasts, radio and TV your potential customers are reading, listening to and watching.
Many times, the revenue generating PR results come from smaller outlets that reach your niche audience while the largest influencers are great for validating your credibility and bragging rights.
Tip: One way to do this is to look at your Facebook business page and look at your customer’s interests. Click on the top “Insights” and scroll down to “Pages to Watch.” These are ones Facebook sees as your competitors. You can click on any of them and see where they’ve been featured, which media and bloggers they are engaging with to reach their target market, which will be your target market, too. You can also go to competitors websites and look at their press page.
“Understand why you are different and how you help, recognize your target market, and give them something they might not even realise they are missing.” – Chris Murray
2. Understand the media outlets style
If you are going to proactively reach out and pitch media, you’ll need to research the media outlet and specifically look at how the journalist writes or reports. When you understand their tone and style, you’ll more likely be successful in pitching them.
Tip: If the writer always writes in listicles, part article and then list, pitch them a listicle. Mimic their writing style. Always be sure to check their submission guidelines and follow them. For tone, check if they write positively or negatively, serious or funny, fact or fictions about the topic and make sure you are in alignment.
3. Writing a relatable pitch
This is one of the most important elements when contacting media outlets. Without communicating how your story will benefit their readers, listeners or viewers in a direct and creative way, you don’t stand a chance.
Tip: Find a statistic that is relevant to what you are pitching to make it newsworthy or insert yourself as an expert in a trending story or pitch your entrepreneurial journey as a feature. Be sure to include what is notable and relevant to that specific media outlet and journalist or reporter.
4. Creating a subject line that grabs attention
In order for your email to get opened, it needs to have a hook or no one will ever read your pitch and you won’t be featured.
Tip: Don’t get desperate and write “RE:” like you are replying to their email. It’s annoying and they know what you are doing. While everyone has personal preferences and there is no one type fits all solution. I’ve found that writing a headline like they write in their articles or asking a question is a good way to get your email opened.
5. Build a relationship with the media
Authenticity creates connections. In the past, press releases were a standard but in our personality driven online world, authenticity and a more casual approach work well.
It is still important to include a solid pitch and be respectful but showing some personality is also okay. We’re all human and if you can make someone smile during a busy work day they will pay attention.
Tip: The acceptable social network for connecting with media is Twitter. Follow the reporter/journalist and like or retweet their tweets. They are building their social proof in this transparent digital world, too, so help them by sharing their work and you may be helping yourself, too.
If this doesn’t come natural to you, try using a “P.S. I’m a chocolate lover, too” or whatever personal information you found in their Twitter profile or elsewhere that you genuinely relate to.
“Build the right relationships with the right people and nurture them over time and you’ll always have a leg up on the competition.” – Paul May
6. Take action and submit your proposal
No matter what you do, if you are too scared to reach out or make a mistake, you will stay stuck right where you are. That’s not where you want to be.
Tip: Just do it! Hit SEND! Don’t worry. It’s not personal if you don’t get a response. Your timing may not be right for that media outlet or they could’ve already filled that topic or they changed directions but most of the time, they won’t communicate it because they are busy and it is your role to “serve” them like a concierge at a hotel.
7. Following up like a diplomat
Classy persistence works. If you can consistently stay top of mind and try new angles, you will eventually fit in somewhere and the journalist or reporter will learn you are not going away.
Tip: Follow up one time, one week later and if you still don’t hear back, then come back a month later or when you have a new angle or product to introduce.
What tactic have you personally used to stand out to a media outlet? Please leave your thoughts in the comment section below!
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Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
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