Connect with us

Success Advice

5 Ways to Improve Your Audience Engagement

Avatar

Published

on

audience engagement

When you first thought of your business idea and created your business, you were probably thinking about how much people needed what you had to offer and all of the people you were going to be able to help. Even though none of that has changed, it can be really discouraging to continue to post on social media, do Facebook lives, and try to make any kind of a call to action when all there is are crickets when you do.

Instead of banging your head against the wall, and trying to figure out what is wrong with your idea, let me give you 5 ways to improve your audience engagement:

1. Increase the amount of content you are putting out

Sometimes, the main reason why you are not seeing the engagement you are looking for is because people are not seeing your posts. Each social media platform has its own algorithm.

Even if you posted once or even twice that day, some of those algorithms can still make it possible for your people NOT to see even one of your posts. Posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement.

2. Ask the right questions

Remember when I said that posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement? The reason it should but may not increase your engagement is because you are not asking enough of the right questions.

You can post content that you like or are interested in, but you have to remember YOU are not the one buying your products and services. You need to learn what your target audience wants to see and talk about. Learn what gets them engaged and what keeps them engaged by asking the right questions.

“We thought that we had the answers, it was the questions we had wrong.” Bono

3. Switch it up a little

Have you ever had a routine that was so dry and bland it made you dread doing it? That is exactly what your audience feels like when you post the same kind of content all the time. Everyone doesn’t like meatloaf every day. No matter what you are selling, your audience craves interesting, informative, and encouraging content. If you can give this to them consistently, they will fall in love with you and keep on coming back for more.

4. Analyze your data

When you increase the content you put out, you will have a lot more data to analyze so you can understand the people who you are trying to reach. This will help you to understand which kind of content is consumed more by your audience, what platform has better engagement, and what your audience is trying to tell you they want and need.

“It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available.”- Tim Berners-Lee

5. Calls to action are key

The last thing you want to do is to give your audience some amazing content and not have a place for them to go to learn or get more. Inviting yourself somewhere can be very awkward, so why would you want your audience to do that? They may want to connect with you but they don’t know where to go and how to connect. Invite them in and make them feel wanted and welcomed. This will cut out the awkwardness and also the confusion of how they can better connect with you.

Increasing your engagement can be done easily if you are willing to follow these 5 ways to improve your audience engagement. Once you have done that, the engagement will come and the sales are bound to follow.

How are you staying connected to your audience? Make sure to comment below and let us know!

Image courtesy of Twenty20.com

Hi, I'm Denise Damijo, I'm a Business and Lifestyle Strategist and a #1 Bestselling author of "When You're Done Expecting." I love helping other entrepreneur's get laser-focused on plugging the holes in their business so that they can improve their lives. You can find me writing for cool publications like this one, Huffington Post, Thrive Global, and She Owns It. I also love cooking up a good business plan and spending quality time with my family. Connect with me on my Podcast, Mind Money Mogul or on Facebook.

Advertisement
2 Comments

2 Comments

  1. Avatar

    Timo

    Oct 14, 2017 at 10:15 am

    Nice one! Especially 4 was a huge game changer for me. Took some time especially if you are on several different platforms to gather all that data and then work it out but it’s worth it and will save you a lot of time in the long-run!

    • Avatar

      Denise Damijo

      Oct 16, 2017 at 2:47 pm

      Hey Timo! I’m glad that you enjoyed my article! Yes, 4 is key and if you are not doing 4 then you are really spinning your wheels. In business, you always want to know what is working and what is not.

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Success Advice

Women You Need to Pursue Your Dreams Despite the Fear

Avatar

Published

on

Image Credit: Unsplash

You hear it all the time…. you just have to follow your dreams. They make it sound so easy, but if it were easy, everyone would be doing it. Right? But have you considered what can happen to you if you stifle those feelings that you meant for something more? If you try to ignore those feelings by telling yourself it’s not the right time, you don’t have time for that, or any other excuse there is? (more…)

Continue Reading

Success Advice

5 Ways Great Leaders Give Rise to Great Ideas

Avatar

Published

on

Image Credit: Shutterstock

It is often hindering when you hear a variant of ‘that is not how it’s done here’ in your workplace. This usually happens when employees voice their concerns or new ideas for a project, and it is confusing when a project leader dismisses or overlooks such interesting input. Even indirect dismissal in the form of ‘OK, is there anything else?’ may inadvertently build a workplace atmosphere that is not conducive to genuinely effective brainstorming. Why may this happen? And how do great leaders give rise to great ideas? Read on to find out. (more…)

Continue Reading

Success Advice

Hire Slow, Fail Fast, and Learn Faster

Avatar

Published

on

Image Credit: Unsplash

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.” These words were once spoken by J. K. Rowling, famous British writer, and I believe they should be applied to a person’s success. (more…)

Continue Reading

Success Advice

Empathy is a Skill: Transformative Practices Behind Connecting With Others

Avatar

Published

on

Image Credit: Unsplash

Empathy is a key ingredient in developing fulfilling relationships in your life. According to one study, relationship satisfaction was predicted by the perceived empathy of the other person. That means if your partner believes that you empathize with them, your partner is more likely to be satisfied with your relationship. Fortunately, empathy is a skill that can be developed and used in every area of your life. Here are some key practices that you can use to strengthen your ability to empathize with others. (more…)

Continue Reading

Trending