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5 Things You Need to Do to Build an Incredible Network of Loyal Fans

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We’ve all heard the saying, “It’s not what you know, it’s who you know.” With business and daily life being dominated by faceless emails and emotionless messaging, this statement may be more relevant than ever.

Bloggers and webpreneurs are networking like mad in pursuit of traffic and sales, and they’ll kiss anyone’s butt and leave no comments section untouched by their personal URL. But there’s a better way to network.

It’s a wonder that the marketing and advertising world hasn’t capitalized on it, but that’s because they can’t use it. Why? This networking approach doesn’t use fancy tactics, specialized templates, or a detailed script. All it requires of us is to be human.

Here are 5 ways to build a network of loyal, raving fans:

1. Make A Connection (AKA Give A Damn)

A survey by Earnest found 74 percent of people happy with their jobs used personal connections acquiring them. This is precisely why we’re networking — we want the benefits of connections so we can land a gig, join a golf club, or score a good deal on a tile shower. But making “connections” with people in this way isn’t about connecting,  it’s about using people for our own interests. If we want real connection, we are going to  have to care about someone other than ourselves.

Personal development guru Jim Rohn said, “The more you care, the stronger you can be.” Marketing companies would surely interpret this as meaning that caring gives you better leverage or more business power, but  that ain’t it. When we care about something, our caring makes us attentive, mindful, and deliberate. Caring inspires us to create new standards, hopes, and goals. When we care — people can see it, hear it, and feel it. That is how you make a connection, and that is how you find loyal and raving fans.     

2. Recognize Their Value As A Human Being

Tony Robbins says that there are six core human needs that fuel our relationships. Two of these are the need for significance and the need for contribution. Essentially, we want to feel like we matter, and we want to know that we have something to offer the world. Being looked at as a dollar sign or for networking value do not fulfill these two core needs.

A person’s value has nothing to do with their money or where they graduated. It lies in the significance of their skills, know-how, passions, and life experiences. It’s this significance that gives us all our unique and specialized ways of contributing to the world.

There is INSANE value in that. Raving fans and admiring connections may indeed be great sources of capital funds, but above all, they’re people. And they should be great people. If we aren’t a fan of our desired fan, that’s probably a relationship we’re better off without. Time is short and energy is priceless. Use them well and use them wisely.

“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.” – Desmond Tutu

3. Put Emotions To Work (AKA Be Real And Feel)

Emotions are the magic of connection. It’s absolutely impossible to create real connection without them, because they’re the very thing that draw people together. Literally. Studies by Heart Math Institute have discovered that the heart (our emotions) produces an electromagnetic field of energy which goes out beyond our bodies. Even crazier, these fields of emotional energy interact with the emotional energy fields of others. This is why we can “read” people.  It’s a real thing!

What does this mean? Well, a sleazy salesman would gather that emotions can be used to make himself seem friendlier so he can score some more sales. Which is really true, but the point here is that our emotional energy is a form of intelligence. This intellect gives us the ability to tune into the mental/emotional state of ourselves and others.

When properly understood and developed, this emotional intelligence enables awareness, introspection, and mindful responses. It’s our own inner guide which advises us in interacting with people and in understanding situations. It’s always there, it’s always got something wise to say and…. It’s free! No networking technique can top a well-developed emotional intellect. Try it.    

4. See Things From Their Perspective

Have you noticed how big businesses like Coke and Pepsi dove into inclusive multicultural marketing? Whether you like Kylie Jenner’s Pepsi ad or not, this kind of perspective is crucial to engaging with people. To be successful in business, relationships, or even in being a human being, we’re gonna have to connect with a variety of people and situations and ideas. Having an open mind and broad perspective is non-negotiable.

But you can already see from the perspectives of others, right? We like to think so, but understanding doesn’t happen by making assumptions, interrupting, half-assed listening, or throwing out magical “solutions” we pull out of our butt. Understanding takes time, and that takes contemplation, clarifying questions, and full attention. Only when we do that can we dare to hope that we’ll be able to have some idea of who a person is and what they’re going through. Until we do that, we may as well have our head in a hole in the sand.

“Treat others as you wish to be treated. Don’t just be nice, but be kind to other people. That can be so rewarding.” – Mary Lambert

5. Serve Others (And Show What You’re Worth)

Everyone wants a favor. Yet, ask for one in return, and there’s a price to pay. This isn’t a favor. Actually, favor is defined as “an act of gracious kindness” or “giving special privilege.” If the “favor” is being done in exchange for something, that’s bartering. Barter all you want in business, but this “Me! Me! Me!” mentality has no place in a quality relationship.  

Quality email marketing campaigns can land $38 for every $1 spent, but that’s all thanks to probability and email templates. What does have a place in relationships is true help and genuine care. True fans don’t come by chance. They happen when we demonstrate our worth by contributing value. Self-promoting newsletters and bio pages are a dime a dozen. Skills in action are natural advertising at its finest.      

Do you have a network of people who just can’t get enough of you? We’re all itching to hear your tips and ideas, so tell us more in the comments below.

Image courtesy of Twenty20.com

Ash Stevens is a writer who doubles as a wannabe nutritionist, philosopher, psychologist, and shaman. When she isn’t writing her soul out on the web, she’s listening to the great minds (or great comedians) on YouTube, soaking up sunshine, dancing in her living room, or having yet another fascinating conversation with herself (she gives excellent advice, you know). Check out her blog, or find her on Twitter or Facebook and make a new friend!

Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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