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Success Advice

The 6 Basic Human Needs That Make Us Tick

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Tony Robbins Make Money Inspiration

I’ve seen it a million times–people equate their net worth with their self worth. Their identity is married so deeply to their bank statements and quarterly portfolio reports that they’ve forgotten that money is simply a vehicle for trying to meet our needs, almost all of which are not financial.

We’re all familiar with the cliche that money cannot buy happiness, but I’m convinced that almost everybody has to learn that lesson the hard way because let’s face it; the idea of having enough money to throw at your problems until they’re solved is a seductive impulse.

It certainly was something I constantly thought about as a kid. Growing up, money was always out of reach. It was always a source of stress because there was never enough of it. I remember knocking on the neighbor’s door to ask for food for my brother and sister and me.

Then, on a Thanksgiving Day when I was 11 years old, something happened that changed  my life forever. As usual, there was no food in the house, and my parents were fighting. I heard someone knocking at the front door. I opened it a crack and saw a man standing on the  steps with grocery bags filled with enough food for a big Thanksgiving dinner. I could hardly  believe it.

Fast forward several years to when I was 17. I saved my money from working nights as a janitor and went out on Thanksgiving and fed two families. It was one of the most moving experiences of my life. I’d learned the joy of giving and to this day I consider contribution to be one of the six most important things every person needs.

Whatever emotion you’re after, whatever vehicle you pursue—building a business, getting married, raising a family, traveling the world—whatever you think your nirvana is, there are six basic, universal needs that make us tick and drive all human behavior. Combined, they are the force behind the crazy things (other) people do and the great things we do. We all have the same six needs, but how we value those needs and in what order, determines the direction of our life.

 

Need 1: Certainty/Comfort

The first human need is the need for Certainty. It’s our need to feel in control and to know what’s coming next so we can feel secure. It’s the need for basic comfort, the need to avoid pain and stress, and also to create pleasure. Our need for certainty is a survival mechanism. It affects how much risk we’re willing to take in life—in our jobs, in our investments, and in our relationships.

The higher the need for certainty, the less risk you’ll be willing to take or emotionally bear. By the way, this is where your real “risk tolerance” comes from.

 

Need 2: Uncertainty/Variety

Let me ask you a question: Do you like surprises?

If you answered “yes,” you’re kidding yourself! You like the surprises you want. The ones you don’t want, you call problems! But you still need them to put some muscle in your life. You can’t grow muscle—or character—unless you have something to push back against.

 

Need 3: Significance

We all need to feel important, special, unique, or needed. So how do some of us get significance? You can get it by earning billions of dollars, or collecting academic degrees—distinguishing yourself with a master’s or a PhD. You can build a giant Twitter following. Or you can go on The Bachelor or become the next Real Housewife of Orange County. Some do it by putting tattoos and piercings all over themselves and in places we don’t want to know about.

You can get significance by having more or bigger problems than anybody else.You think your husband’s a dirt bag, take mine for a day!” Of course, you can also get it by being more spiritual (or pretending to be).

Spending a lot of money can make you feel significant, and so can spending very little. We all know people who constantly brag about their bargains, or who feel special because they heat their homes with cow manure and sunlight. Some very wealthy people gain significance by hiding their wealth. Like the late Sam Walton, the founder of Wal-Mart and for a time the richest man in America, who drove around Bentonville, Arkansas, in his old pickup, demonstrating he didn’t need a Bentley—but of course, he did have his own private fleet of jets standing by.

Significance is also a money maker—that’s where my dear friend Steve Wynn has made his fortune. The man who made Las Vegas what it is today knows people will pay for anything they believe is “the best,” anything that makes them feel special, unique or important, anything that makes them stand out from the crowd. He provides the most exclusive, luxurious experiences imaginable in his casinos and hotels—they are truly magnificent and unmatched in the world.

 

Need 4: Love & Connection

The fourth basic need is Love and Connection. Love is the oxygen of life; it’s what we all want and need most. When we love completely we feel alive, but when we lose love, the pain is so great that most people settle on connection, the crumbs of love. You can get that sense of connection or love through intimacy, or friendship, or prayer, or walking in nature. If nothing else works, you can get a dog.

These first four needs are what I call the needs of the personality. We all find ways to meet these—whether by working harder, coming up with a big problem, or creating stories to rationalize them. The last two are the needs of the spirit. These are more rare—not everyone meets these. When these needs are met, we truly feel fulfilled.

 

Need 5: Growth

If you’re not growing, you’re dying. If a relationship is not growing, if a business is not growing, if you’re not growing, it doesn’t matter how much money you have in the bank, how many friends you have, how many people love you—you’re not going to experience real fulfillment. And the reason we grow, I believe, is so we have something of value to give.

 

Need 6: Contribution

Corny as it may sound, the secret to living is giving. Life’s not about me; it’s about we. Think about it, what’s the first thing you do when you get good or exciting news? You call somebody you love and share it. Sharing enhances everything you experience.

Life is really about creating meaning. And meaning does not come from what you get, it comes from what you give. Ultimately it’s not what you get that will make you happy long term, but rather who you become and what you contribute will.

Now think about how money can fulfill the six human needs. Can money give us certainty? You bet. Variety? Check. Obviously it can make us feel important or significant. But what about connection and love? In the immortal words of the Beatles, money can’t buy you love. But it can buy you that dog! And it can, unfortunately, give you a false sense of connection because it attracts relationships, although not always the most fulfilling kind. How about growth? Money can fuel growth in business and in learning. And the more money you have, the more you can contribute financially.

But here’s what I truly believe: if you value Significance above all else, money will always leave you empty unless it comes from a contribution you’ve made. And if you’re looking for significance from money, it’s a high price to pay. You’re looking for big numbers but it’s unlikely you’ll find big fulfillment.

The ultimate significance in life comes not from something external, but from something internal. It comes from a sense of esteem for ourselves, which is not something we can ever get from someone else. People can tell you you’re beautiful, smart, intelligent, the best, or they can tell you that you are the most horrible human being on earth—but what matters is what you think about yourself. Whether or not you believe that deep inside you are continuing to grow and push yourself, to do and give more than was comfortable or you even thought possible. The wealthiest person on earth is one who appreciates.

Tony Robbins Money Master The Game
 

Feature Image Originally Appeared on HauteTime.com

Robbins quotes that have change my life.

Tony Robbins has helped more than 50 million people from more than 100 countries transform their lives and their businesses through his books, audio programs, health products, live events and personal coaching. His first book in over 20 years,MONEY Master the Game: 7 Simple Steps to Financial Freedom, is out November 18th.

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Health & Fitness

The Health Planning Habits That Support Long-Term Success

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Image Credit: Joel Brown - Addicted2success

Most people think about health planning only when something forces them to.

A medical bill arrives unexpectedly. An insurance issue appears during treatment. A diagnosis changes how future care needs are viewed. Suddenly health planning becomes urgent instead of preventative.

The problem is that long-term health stability is usually shaped by smaller habits built quietly over time, not just by major decisions during emergencies.

That includes physical health habits, of course, but it also includes how people approach insurance coverage, preventative care, financial preparation, and long-term healthcare planning before problems become immediate.

The families who navigate healthcare stress most effectively are often not the ones avoiding every issue entirely. More often, they’re the ones who built systems early enough to make difficult situations feel more manageable later.

Consistency Matters More Than Perfection

A lot of health advice still revolves around extreme change.

Perfect diets. Aggressive routines. Complete lifestyle overhauls.

In reality, most long-term health success comes from consistency people can realistically maintain for years instead of months. Small preventative habits tend to matter more than dramatic short-term efforts that collapse under pressure.

That principle applies financially too.

People often spend more time researching investment strategies than understanding their healthcare coverage or preparing for future medical costs. But healthcare instability can disrupt long-term financial plans surprisingly quickly when households are unprepared for how expensive even routine care can become over time.

The practical side of health planning is becoming harder to separate from overall financial planning now than it used to be.

Preventative Planning Reduces More Stress Than People Realize

One overlooked benefit of health planning is emotional stability.

People who understand their coverage, maintain preventative care routines, and think ahead about healthcare decisions often describe feeling less overwhelmed when unexpected situations happen. The goal is not eliminating uncertainty entirely. That’s unrealistic.

The goal is reducing how chaotic healthcare decisions feel under pressure.

That’s one reason broader conversations tied to healthcare and health insurance have expanded significantly over the last several years. Rising costs, changing coverage structures, and increasing healthcare complexity have made long-term planning more important for average households than many people expected.

Healthcare is no longer something most families can comfortably approach reactively forever.

People Underestimate How Quickly Healthcare Costs Compound

One reason health planning habits matter so much is that healthcare costs rarely arrive in one dramatic moment alone.

More often, they build gradually:

  • recurring prescriptions
  • specialist visits
  • ongoing treatment plans
  • insurance deductible increases
  • long-term care considerations
  • unexpected procedures layered on top of existing expenses

Families often absorb these costs incrementally until they realize how much financial pressure accumulated over time.

That gradual buildup is part of what makes proactive planning valuable. People who think ahead about coverage structures, emergency savings, provider networks, and preventative care tend to adapt more smoothly when healthcare needs eventually increase later in life.

The difficult part is that many households delay these conversations because they feel healthy right now.

Healthcare Decisions Have Become More Complicated

Another challenge is that healthcare systems themselves continue evolving quickly.

Insurance structures change. Telehealth expands. Employer-sponsored benefits shift. Prescription pricing fluctuates. Patients now carry more responsibility for understanding deductibles, provider networks, and out-of-pocket exposure than previous generations often did.

That complexity creates decision fatigue.

Even relatively organized households sometimes feel uncertain about whether they’re making good healthcare choices because the systems themselves are difficult to navigate confidently. A lot of current health insurance trends discussions reflect this larger issue, healthcare planning is becoming less about isolated medical events and more about long-term sustainability across entire households.

People want predictability, but healthcare systems increasingly feel harder to predict.

The Most Effective Health Habits Usually Feel Boring

One thing people rarely admit is that good long-term planning habits are often not particularly exciting.

Scheduling preventative appointments. Reviewing insurance annually. Building emergency savings slowly. Staying physically active consistently. Maintaining realistic routines instead of dramatic cycles of burnout and reset.

None of those habits feel dramatic at the moment.

But over long periods, they create stability that becomes incredibly valuable once life gets complicated. The people who navigate healthcare stress most effectively are often the ones who built ordinary systems early instead of waiting for perfect motivation later.

That applies financially and physically at the same time.

Why Long-Term Success Depends on Adaptability

Health planning is ultimately difficult because people’s lives keep changing.

Careers shift. Families grow. Aging parents require support. Medical needs evolve. Financial priorities change over decades in ways nobody predicts perfectly in advance.

That’s why the strongest long-term health planning habits are usually flexible rather than rigid.

The goal is not building a flawless plan that never changes. It’s creating enough structure, awareness, and preparation that future adjustments become manageable instead of overwhelming.

Most people cannot control every future health outcome. They can, however, build habits that make uncertainty easier to navigate when it eventually arrives.

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Entrepreneurs

The Silent Killer of Entrepreneurial Dreams (And How to Make Sure It Never Takes Yours Down)

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Image Credit: Joel Brown - Addicted2success

You started with fire in your belly. The vision was crystal clear. But somewhere along the way the doubts crept in. The “what if I’m wrong” thoughts. The comparison to everyone else’s highlight reel. The quiet voice that says maybe you should just play it safe and get a real job.

That voice is the silent killer. Not cash flow problems. Not bad hires. Not even market shifts. It’s self-doubt that quietly talks most entrepreneurs out of their biggest breakthroughs.

I’ve been in rooms with founders who’ve raised millions and still battle it daily. The difference between those who push through and those who fold isn’t talent or luck. It’s how they handle the internal noise.

The game-changer is learning to treat doubt as a signal, not a stop sign.

Every time that voice gets loud, it usually means you’re on the edge of something important. Growth lives right outside your comfort zone. The entrepreneurs who scale don’t silence the doubt—they thank it for showing up and then take the next step anyway.

Here’s how to make that practical.

Keep a “proof file.”

Every win, every positive customer note, every metric that moved in the right direction. When doubt hits, open it. Evidence beats emotion every single time. Most founders are terrible at remembering their own wins. They move the goalpost so fast that yesterday’s victory feels ordinary by today. A simple document or folder where you collect proof changes the internal conversation. It becomes harder to believe the doubt when you have a running list of times you were wrong about your own limits.

Surround yourself with people who are playing a bigger game.

Isolation breeds doubt. A strong peer group normalizes the struggle and reminds you you’re not crazy. The entrepreneurial path is full of invisible landmines. Having people who’ve stepped on a few of them—and lived to tell the tale… makes the journey feel less lonely and more possible. Find masterminds, find mentors, find founders a few steps ahead of you who are willing to be honest about the hard parts.

Reframe failure as data.

Every setback is just information about what to do differently next time. The fastest learners treat mistakes like tuition, not tragedy. This doesn’t mean you celebrate failure or become reckless. It means you extract the lesson quickly and move forward without carrying the emotional weight longer than necessary. The founders who win long-term are the ones who fail fast, learn faster, and keep their identity separate from any single outcome.

Get brutally clear on your “why.”

Not the surface-level money or freedom story. The deep one that still lights you up even when the work sucks. Reconnect with it daily. When doubt shows up, it’s often because you’ve lost sight of the deeper reason you started. Spend time with that reason. Write it down. Say it out loud. Let it remind you that the discomfort is temporary and the mission is bigger than the fear.

And finally, give yourself permission to be in process.

Most entrepreneurs compare their chapter one to someone else’s chapter ten. They see the polished results and forget the messy middle that every successful founder had to walk through. Your story isn’t over. It’s not even close. The doubt you feel today might be the exact thing that forces you to get clearer, stronger, and more intentional than you’ve ever been.

The path of entrepreneurship was never meant to feel safe. That’s the whole point. It forces you to become the kind of person who can handle bigger problems and bigger wins. Doubt will show up. It always does. But it doesn’t get to drive.

You do.

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Success Advice

Long-Term Success Includes Preparing for Financial Freedom

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Image Credit: Joel Brown - Addicted2success

A lot of people associate long term success with visible milestones.

Career growth. Promotions. Business expansion. Higher income. Buying a home. Reaching professional goals that once felt far away.

Those things absolutely matter, but many professionals eventually realize something uncomfortable along the way: external success does not automatically create financial freedom.

It’s possible to earn more than ever while still feeling financially stretched. It’s possible to build an impressive career while postponing long-term planning year after year because life keeps getting busier. And it’s surprisingly common for financially successful people to feel uncertain about whether they’re actually building stability for the future or simply keeping up with the present.

That disconnect tends to become more obvious with time.

Professional Success and Financial Stability Are Not Always the Same Thing

One of the biggest misconceptions around wealth-building is the assumption that higher income naturally solves long-term financial concerns.

In reality, increased income often creates more complexity instead of simplicity.

Expenses usually rise alongside earnings. Career demands increase. Families grow. Tax situations become more layered. Many professionals reach a point where they are managing strong incomes but still feel unclear about how everything connects long term.

That’s where financial freedom starts meaning something different.

For some people, it means retiring early. For others, it means having enough flexibility to step away from high-pressure work if needed. Sometimes it simply means reducing financial anxiety enough that major life decisions no longer feel controlled entirely by income requirements.

The definition varies, but the underlying goal tends to stay the same: creating more control over the future instead of remaining financially reactive forever.

Most People Delay Long-Term Planning Longer Than They Expect

Interestingly, many highly capable professionals postpone long-term financial preparation not because they are irresponsible, but because life keeps demanding attention elsewhere.

There’s always another immediate priority:

  • career transitions
  • raising children
  • paying down debt
  • helping family
  • buying property
  • managing rising costs

Future planning becomes something people intend to “focus on later” once things calm down.

For many households, things never fully calm down.

That’s why preparation often works better when it becomes part of ongoing decision-making rather than a future project people keep postponing. Small consistent decisions usually matter more over time than dramatic financial overhauls done once every few years.

Preparing for the Future Requires Asking Better Questions

At some point, many professionals stop focusing only on how much they are earning and start asking broader questions instead.

Questions like:

  • What kind of lifestyle do I actually want later in life?
  • How much flexibility matters to me?
  • What happens if my priorities change?
  • How prepared am I for uncertainty?
  • Am I building long-term stability or simply maintaining momentum?

That shift in perspective is important because financial preparation becomes more effective once it connects to real-life priorities instead of abstract milestones alone.

Resources tied to questions to ask about retirement planning often become useful during this stage because they help people think more holistically about what long-term security actually looks like beyond account balances alone.

Financial Freedom Depends on More Than Investments

A lot of conversations around long-term wealth focus heavily on market performance, savings rates, or portfolio growth.

Those things matter, but financial freedom is rarely built through investments alone.

Behavior matters just as much.

Consistency matters. Lifestyle inflation matters. Emotional decision-making during uncertain periods matters. The ability to stay flexible without abandoning long-term goals matters too.

Some people with relatively moderate incomes build strong long-term security because they maintain sustainable habits over decades. Others earn significantly more but struggle to create lasting stability because short-term pressure constantly reshapes their financial decisions.

The emotional side of money usually affects long-term outcomes more than people initially realize.

The Goal Is Usually More Freedom, Not Just More Money

One thing many professionals eventually realize is that financial goals are rarely just about accumulating wealth endlessly.

More often, they’re tied to freedom.

Freedom to make career decisions without panic.
Freedom to support family without constant financial strain.
Freedom to slow down if priorities change later in life.
Freedom to navigate uncertainty without feeling trapped financially.

That’s part of why conversations around retirement planning have become more personal and lifestyle-focused over time. People are not simply trying to reach a number anymore. They’re trying to build flexibility into their future.

And flexibility usually requires preparation long before people feel fully ready to prioritize it.

What Long-Term Success Actually Starts to Mean

Over time, long-term success becomes less about outward achievement alone and more about sustainability.

Can your financial life support the life you actually want later?
Can you adapt if priorities shift?
Can you handle uncertainty without constantly feeling financially fragile?

Those questions matter because success eventually becomes harder to enjoy when financial pressure continues following every major decision.

Preparing for financial freedom does not require perfection or immediate certainty. It usually starts with creating enough structure, consistency, and long-term awareness that future decisions feel driven by choice rather than pressure alone.

That’s often the version of success people value most once they’ve spent enough time chasing the visible kind.

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Entrepreneurs

The One Brutal Mistake That Keeps Most Entrepreneurs Stuck at Six Figures (And the Fix That Unlocks Seven)

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Image Credit: Joel Brown - Addicted2success

You built something real. Customers are coming in. Revenue is growing. But no matter how hard you grind, it feels like you’re hitting an invisible ceiling. The business owns you more than you own it, and scaling feels like a distant dream instead of the next logical step.

I’ve seen it destroy too many sharp founders. They’re doing everything “right”—working longer hours, chasing every opportunity, saying yes to every client. And yet the growth stalls while their stress skyrockets.

The mistake isn’t effort. It’s identity.

Most entrepreneurs still see themselves as the indispensable hero who has to touch every single part of the business. They built it with their own hands, so they believe only they can run it at the highest level. That belief is exactly what caps them at six figures.

The shift that changes everything is deciding you are now the leader of a system, not the worker inside it.

You stop being the best operator and start becoming the best owner. That means ruthlessly auditing where your time is spent and handing off everything that doesn’t move the needle on growth. Yes, it feels scary. Yes, it feels like you’re losing control. But the entrepreneurs who break through are the ones who trust the process more than their ego.

Here’s what that actually looks like in practice.

First, identify your $10,000-an-hour activities

The ones only you can do that truly grow the company. Everything else gets documented, delegated, or deleted. Most founders I know are shocked when they finally track their time for two weeks straight. They discover they’re spending 60-70% of their week on things that could be handled by someone else at a fraction of the cost. The ego loves to whisper that “no one can do it as well as me.” That voice is expensive. It costs you leverage, it costs you time with your family, and it costs you the mental bandwidth to actually think strategically about the future of the business.

Second, build repeatable systems for the rest.

Not fancy software. Simple checklists, processes, and people who own outcomes. Your team stops waiting for your approval on every little thing. This is where most entrepreneurs get stuck—they hire help but never actually transfer ownership. They create bottlenecks because every decision still funnels back to them. The fix is to document the process once, train someone thoroughly, then step back and let them own it. Yes, there will be mistakes in the beginning. That’s the cost of building something that can eventually run without you. Every mistake becomes a better system.

Third, measure what matters.

Revenue per employee. Customer acquisition cost. Lifetime value. Stop celebrating busywork and start obsessing over leverage. I’ve watched founders go from celebrating “we’re so busy” to celebrating “we added three new team members and revenue per person went up 40%.” That’s the shift. When you start measuring the right things, your decisions change. You stop hiring to offload tasks and start hiring to multiply output.

The hard truth is that most entrepreneurs never make this transition.

They stay the bottleneck in their own business. They become the ceiling. And the business grows to the exact size that one person can manage with heroic effort… then it plateaus. The ones who break through are willing to feel uncomfortable for a season so they can build something that actually scales.

You didn’t start this journey to trade one boss for another… especially when that boss is you. Let go of the need to be the smartest person in every room. Your job now is to build something bigger than yourself. The ceiling isn’t real. It’s just the point where your old identity stops serving you. The question is whether you’re willing to let that old version of you die so a new one can lead.

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