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The 6 Basic Human Needs That Make Us Tick

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Tony Robbins Make Money Inspiration

I’ve seen it a million times–people equate their net worth with their self worth. Their identity is married so deeply to their bank statements and quarterly portfolio reports that they’ve forgotten that money is simply a vehicle for trying to meet our needs, almost all of which are not financial.

We’re all familiar with the cliche that money cannot buy happiness, but I’m convinced that almost everybody has to learn that lesson the hard way because let’s face it; the idea of having enough money to throw at your problems until they’re solved is a seductive impulse.

It certainly was something I constantly thought about as a kid. Growing up, money was always out of reach. It was always a source of stress because there was never enough of it. I remember knocking on the neighbor’s door to ask for food for my brother and sister and me.

Then, on a Thanksgiving Day when I was 11 years old, something happened that changed  my life forever. As usual, there was no food in the house, and my parents were fighting. I heard someone knocking at the front door. I opened it a crack and saw a man standing on the  steps with grocery bags filled with enough food for a big Thanksgiving dinner. I could hardly  believe it.

Fast forward several years to when I was 17. I saved my money from working nights as a janitor and went out on Thanksgiving and fed two families. It was one of the most moving experiences of my life. I’d learned the joy of giving and to this day I consider contribution to be one of the six most important things every person needs.

Whatever emotion you’re after, whatever vehicle you pursue—building a business, getting married, raising a family, traveling the world—whatever you think your nirvana is, there are six basic, universal needs that make us tick and drive all human behavior. Combined, they are the force behind the crazy things (other) people do and the great things we do. We all have the same six needs, but how we value those needs and in what order, determines the direction of our life.

 

Need 1: Certainty/Comfort

The first human need is the need for Certainty. It’s our need to feel in control and to know what’s coming next so we can feel secure. It’s the need for basic comfort, the need to avoid pain and stress, and also to create pleasure. Our need for certainty is a survival mechanism. It affects how much risk we’re willing to take in life—in our jobs, in our investments, and in our relationships.

The higher the need for certainty, the less risk you’ll be willing to take or emotionally bear. By the way, this is where your real “risk tolerance” comes from.

 

Need 2: Uncertainty/Variety

Let me ask you a question: Do you like surprises?

If you answered “yes,” you’re kidding yourself! You like the surprises you want. The ones you don’t want, you call problems! But you still need them to put some muscle in your life. You can’t grow muscle—or character—unless you have something to push back against.

 

Need 3: Significance

We all need to feel important, special, unique, or needed. So how do some of us get significance? You can get it by earning billions of dollars, or collecting academic degrees—distinguishing yourself with a master’s or a PhD. You can build a giant Twitter following. Or you can go on The Bachelor or become the next Real Housewife of Orange County. Some do it by putting tattoos and piercings all over themselves and in places we don’t want to know about.

You can get significance by having more or bigger problems than anybody else.You think your husband’s a dirt bag, take mine for a day!” Of course, you can also get it by being more spiritual (or pretending to be).

Spending a lot of money can make you feel significant, and so can spending very little. We all know people who constantly brag about their bargains, or who feel special because they heat their homes with cow manure and sunlight. Some very wealthy people gain significance by hiding their wealth. Like the late Sam Walton, the founder of Wal-Mart and for a time the richest man in America, who drove around Bentonville, Arkansas, in his old pickup, demonstrating he didn’t need a Bentley—but of course, he did have his own private fleet of jets standing by.

Significance is also a money maker—that’s where my dear friend Steve Wynn has made his fortune. The man who made Las Vegas what it is today knows people will pay for anything they believe is “the best,” anything that makes them feel special, unique or important, anything that makes them stand out from the crowd. He provides the most exclusive, luxurious experiences imaginable in his casinos and hotels—they are truly magnificent and unmatched in the world.

 

Need 4: Love & Connection

The fourth basic need is Love and Connection. Love is the oxygen of life; it’s what we all want and need most. When we love completely we feel alive, but when we lose love, the pain is so great that most people settle on connection, the crumbs of love. You can get that sense of connection or love through intimacy, or friendship, or prayer, or walking in nature. If nothing else works, you can get a dog.

These first four needs are what I call the needs of the personality. We all find ways to meet these—whether by working harder, coming up with a big problem, or creating stories to rationalize them. The last two are the needs of the spirit. These are more rare—not everyone meets these. When these needs are met, we truly feel fulfilled.

 

Need 5: Growth

If you’re not growing, you’re dying. If a relationship is not growing, if a business is not growing, if you’re not growing, it doesn’t matter how much money you have in the bank, how many friends you have, how many people love you—you’re not going to experience real fulfillment. And the reason we grow, I believe, is so we have something of value to give.

 

Need 6: Contribution

Corny as it may sound, the secret to living is giving. Life’s not about me; it’s about we. Think about it, what’s the first thing you do when you get good or exciting news? You call somebody you love and share it. Sharing enhances everything you experience.

Life is really about creating meaning. And meaning does not come from what you get, it comes from what you give. Ultimately it’s not what you get that will make you happy long term, but rather who you become and what you contribute will.

Now think about how money can fulfill the six human needs. Can money give us certainty? You bet. Variety? Check. Obviously it can make us feel important or significant. But what about connection and love? In the immortal words of the Beatles, money can’t buy you love. But it can buy you that dog! And it can, unfortunately, give you a false sense of connection because it attracts relationships, although not always the most fulfilling kind. How about growth? Money can fuel growth in business and in learning. And the more money you have, the more you can contribute financially.

But here’s what I truly believe: if you value Significance above all else, money will always leave you empty unless it comes from a contribution you’ve made. And if you’re looking for significance from money, it’s a high price to pay. You’re looking for big numbers but it’s unlikely you’ll find big fulfillment.

The ultimate significance in life comes not from something external, but from something internal. It comes from a sense of esteem for ourselves, which is not something we can ever get from someone else. People can tell you you’re beautiful, smart, intelligent, the best, or they can tell you that you are the most horrible human being on earth—but what matters is what you think about yourself. Whether or not you believe that deep inside you are continuing to grow and push yourself, to do and give more than was comfortable or you even thought possible. The wealthiest person on earth is one who appreciates.

Tony Robbins Money Master The Game
 

Feature Image Originally Appeared on HauteTime.com

Tony Robbins has helped more than 50 million people from more than 100 countries transform their lives and their businesses through his books, audio programs, health products, live events and personal coaching. His first book in over 20 years,MONEY Master the Game: 7 Simple Steps to Financial Freedom, is out November 18th.

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8 Comments

8 Comments

  1. Arpit

    Apr 20, 2016 at 11:26 am

    Tony is the real guy. He is the man who transformed my life. I really thankyou Tony.

  2. James Simwanza

    Nov 19, 2014 at 7:43 am

    Am loving this all way

  3. Charlette

    Nov 19, 2014 at 3:16 am

    One thousand thanks Joel for the amazing insight. I think for me creating significance (meaning) in the lives of others is paramount and I agree with Tony, maybe money is a vehicle toward freedom but it still can’t buy the ‘l’ word. With kindness

  4. joseph

    Nov 18, 2014 at 1:58 pm

    this is real!

  5. Jason

    Nov 17, 2014 at 11:27 am

    Wow what an awesome story Tony. I will be grabbing your book for sure.

  6. Janice

    Nov 16, 2014 at 4:12 am

    I am a huge fan of you Tony Robbins. You have changed my life and your advice is incredible. Thanks for sharing this Tony 🙂

  7. Nadine Grandison-Mills

    Nov 15, 2014 at 8:18 pm

    This is spot on! Money is important but it is not the ‘be-all and end-all’. Ensuring that you live a happy and fulfilled life is the quest. Good luck on your journey! 🙂

  8. Gabriel Do Carmo

    Nov 15, 2014 at 12:32 pm

    Wow Tony Robbins is the man. I own one of his audio programs called Shape Your Destiny and he touches on these 6 basic needs. Very powerful information, very true

    Thanks Tony !!

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Things We Can Learn About Success From a 13 Year Old Girls School Project

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Dog Do or Dog Don’t
Image Credit: Aiden Horwitz

Success comes in all shapes and sizes. So, when I read about a 13 year old that was solving a major problem in the dog adoption industry, I was intrigued. It turns out that many families often choose the wrong dog for their family and end up giving them up to a shelter.

When a school project came up, this young girl decided she would try to tackle the problem. First, she created a survey that would help potential dog foster parents determine which dog would be a good fit for them. Then, she teamed up with a local shelter who gave her information on the dogs. Finally, she added the survey to a website she built called Dog Do or Dog Don’t. So far, it’s seen success in just a few months by pairing 5 dogs with the perfect home.

Here are 3 important points we can learn about success from this little girl’s innovation:

1. Focus on your why

No matter what we do in life, we need to know why we are doing it. This girl didn’t care about the end result of making money or getting attention from local news channels. She wanted to solve a problem and her why was clearly defined. “I wanted to come up with a way to help get dogs adopted or help people get the right dog for them and their family,” she says on her website. That was her why and it drove her to the success of what she eventually created.

When we have a goal in life, we need to focus on why we want to achieve it. It doesn’t matter if it’s being successful in business, raising our family or traveling the world, we need to clarify why. Without passion behind what we are doing, the dedication required to achieve success is hard to come by. Only when we focus on our why will we really be on the path to success.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

2. Define what success looks like

It sounds simple when I say to define success, but oftentimes we don’t. We set goals of working out more or making more money or even adopting more dogs. However, if we don’t define what that actually means, it’s really hard to know when we have hit the success we are working toward.

Success can quickly become like a bully on the playground that draws a line and when you cross it, he draws another line. When that happens, it’s hard to understand what we have achieved and keep moving onto the next goal.

When this survey for the dog adoption was built out, the goal was to adopt a dog to the perfect home. Now that the goal has been achieved, it’s time to set another goal and keep moving forward. By defining success clearly, we can make sure that when we work our plan and hit our goal, we will know it. Then, we can define another goal and work toward that.

3. Do the important work

What I didn’t mention earlier was that this was actually called the “Passion Project” and they were given an hour and a half each week to work on something they were passionate about. She found her topic through research and discovered that about half the dogs at shelters were there because they were the wrong type for the family.

This girl didn’t do this for accolades or attention as she was focused on doing the important work on something she was passionate about. It was only then that she found the problem she could solve and decided it was important to do so.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Real world problems are all around us from financial issues to poverty to famine and much more. Often, we look at a problem and think to ourselves that it’s too big for us to solve or there’s nothing that can be done about it anyway.

This young girl has a lot to teach us about looking at a problem and finding a solution for it. We need to pay attention to the things she has taught us about achieving success by doing the important work which is close to our heart.

What do you think is the most important aspect to success? Let us know in the comments below!

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How to 10X the Likelihood of Completing Your Next Big Project

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project management
Image Credit: Unsplash

According to Bob Proctor, you have a 95% chance of making personal change happen if you make a plan and set a specific time to share your progress with someone. At the opposite end of the spectrum, you only have a 10% chance of making a change if you say “that’s a good idea” to your next inspirational brain wave without doing anything else.

Now think about it, how many times have you thought “that’s a good idea” and been inspired to do something without actually pulling the trigger to take one single, simple step towards doing something? This is one of the biggest challenges standing in the way of people from achieving their fullest potential.

Here are 6 steps to help you jump-start your next project and take action right away:

1. Identify which ideas are actually good

Not all ideas are created equal, and not all ideas are worth pursuing. In fact, some ideas and goals should be actively avoided. Warren Buffett tells a story about having someone write out their top 25 career goals on a piece of paper. After looking at the list, he asks the individual to circle the top 5 goals on their list. After that, he tells the person that the 20 remaining goals should be “avoided at all costs” until the first 5 goals are met.

It is a mistake to think that you can split your energy in multiple directions and succeed at anything. Instead, focus on the top 2 or 3 things that are most important to you, and actively avoid anything that takes you away from pursuing those goals or ideas.

2. Tell yourself you will do something with this new idea

Once you’ve decided that something is important enough to pursue, make a point of telling yourself you will do something to further explore the idea. This doesn’t mean making a commitment to quit your day job to pursue a vague idea for a startup. Nor does it mean dropping everything to travel the world for 6 months. Rather, it means that you commit to looking into something to get a better idea of what’s involved before taking the leap on a project.

“Ideas are commodity. Execution of them is not.” – Michael Dell

3. Choose a deadline or create a window of time to get something shipped

Outline a specific window of time to accomplish something, and then write out that plan in a calendar. The most important thing is to make sure the deadline is reasonable and that you are realistic. If you make a goal to double your income and launch a new business in the next 12 months, you may find yourself becoming disheartened when things aren’t working out after 3 weeks. I typically choose to work on tasks and projects in 1-3 month sprints, at which point I check in and reevaluate my progress.

4. Outline a specific plan of action on how to do it based on the timeline you have created

I use a variety of tools to help plan out my tasks and remind myself what I’m supposed to be working on, but at the end of the day, the best tool I use to schedule activities is a simple Excel spreadsheet to track tasks on a day by day basis. Check out the book “12 Week Year” for some ideas on how to choose specific action items and tasks which will help you move the needle on your work.

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

5. Make a commitment to accomplish something specific based on the timeline and plan

Now that you have spent the time to research your idea, develop a timeline for the idea and structured a plan with specific tasks to accomplish this idea. You must make a commitment to yourself to carry out the tasks on your list and to strive to complete everything on time.

This task is incredibly important because it requires that you tap into a deeper level of motivation that goes beyond acceptance by the group or fear of failure. Instead, you need to reach deep down and make a commitment based on a deep need to accomplish the task that goes beyond recognition.

6. Set a specific time to review and be accountable for your plan and progress with someone else

We all know that even the most powerful source of internal motivation may not be enough to keep you going when times get tough. This is why you should make a habit of meeting up with a friend, mentor or colleague to review your progress on a certain project and to get ideas on how best to proceed. Make this meeting at a time that you both agree on well in advance, be clear on the feedback you want, and then don’t miss your deadlines!

At the end of the day, taking action is perhaps the biggest deciding factor that will directly contribute to your success and your ability to achieve your goals. If you don’t act, you’re dead in the water. So make a commitment to yourself today to give this a shot.

Think this system would work for you? Let us know!

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Success Advice

5 Easy Ways to Apply the Law of Attraction in Your Business

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law of attraction
Image Credit: Unsplash

Are you a great fan of The Secret? Then you must absolutely be a great believer in the underlying principle of the Law of Attraction. We can attract all that we desire right into our lives. You may be familiar with applying these principles in your personal life, to your health, wealth and relationships. Have you ever wondered about applying this to your business as well? Can business success be a consequence of applying the law of attraction? We say Yes!

Here are 5 easy ways to apply the Law of Attraction to your business:

1. Imagine how you want your day to go down to the last detail

This is the most critical step. You know what is lined up for the day, now it is up to you to imagine with great detail and enormous positivity how you want to see each element playing out. Say, you have 3 meetings lined up for today. The first one is a morning meeting to negotiate the pricing terms of a contract. It is not enough if you have only visualized the how’s and what’s of the contract. Think and plan to excruciating levels of detailing.

Imagine yourself, what you are wearing, how you will arrive at the meeting, the time when you will be going, how your body language will be during the discussion. Preempt their moves and visualize your responses well ahead. Then imagine how you will commute to the next meeting and carry forward your victorious attitude from this one.

“Greater self-esteem produces greater success, and greater success produces more high self-esteem, so it keeps on spiralling up.” – Jack Canfield

2. Visualize clinching the deal

Once you have planned down to the last detail, visualize your victory. Try to imagine beforehand the moments just before finalizing the deal. How do you imagine it? What are your words going to be? What is the spirit of your counterpart’s response then? Imagine the actual deal signing. Think of this like a wedding rehearsal and plan accordingly.

3. Conjure the ideal client

It is not enough to just visualize the business transactions and negotiations, you have to conjure the client you want as well. All clients are not the same. There is no one who is a perfect client. You have to convert all clients into the ideal client. Think of each client listing their positives and ending with what you would like to change about them. For example, say to yourself that I love this client for their clear briefs and great team spirit, however, it would be much better if only they would pay on time.

Now visualize them paying you on time. What is happening that is making them pay on time? Perhaps you have visualized sending invoices earlier or sending a friendly reminder their way by way of a personal chat or a quick call. Visualizing the ideal client and then your own set of actions that can help convert every client into the ideal client is the way of applying the law of attraction principle to client relationships.

4. Dream up the perfect team

Great business ideas, amazing discussions and the ideal client still do not make for great success. The dream team is what creates success. We all know this. Just like perfect clients, there are no perfect employees, however, the good news is that you can shape your team into the ideal team.

Say you have a great team with skills in Strategy, Distributor relationships, Retail merchandising but lacking in Marketing skills. Visualize as having a great team with all skills except an acquirable skill of Marketing. Visualize every smaller team being equipped with Marketing skills.

How do you see this happening? Are you going to be employing a marketing skill set equipped person in each team? Are you going to train team members who have the aptitude for it to perform marketing tasks as well? It could also be a mix of both approaches. Whatever it is, you need to visualize it to the last detail, even to the degree of what kind of training you would be providing to them.  

“Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.” – Mark Cuban

5. Count your highs at the end of the day

This is the only part where future oriented visualization has no place. You have to go over the entire business day and religiously note down all the positives. Sometimes the positives may not be tangible acquisitions such as a contract or a payment or project completion. There would be intangible acquisitions such as the realization of what was needed to improve your team, or the first steps taken towards visualizing your negotiation.

It doesn’t matter, you have to count the positives that today has brought. Celebrate the key notes of the day with your team and verbalize why you are celebrating. This brings the entire team to apply the law of attraction in their own business days as well.

Successful entrepreneurs apply these skills with great mastery. Follow these easy ways and apply the Law of Attraction to your business as well. Your success is certain and imminent. Are you ready for it?

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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8 Comments

8 Comments

  1. Arpit

    Apr 20, 2016 at 11:26 am

    Tony is the real guy. He is the man who transformed my life. I really thankyou Tony.

  2. James Simwanza

    Nov 19, 2014 at 7:43 am

    Am loving this all way

  3. Charlette

    Nov 19, 2014 at 3:16 am

    One thousand thanks Joel for the amazing insight. I think for me creating significance (meaning) in the lives of others is paramount and I agree with Tony, maybe money is a vehicle toward freedom but it still can’t buy the ‘l’ word. With kindness

  4. joseph

    Nov 18, 2014 at 1:58 pm

    this is real!

  5. Jason

    Nov 17, 2014 at 11:27 am

    Wow what an awesome story Tony. I will be grabbing your book for sure.

  6. Janice

    Nov 16, 2014 at 4:12 am

    I am a huge fan of you Tony Robbins. You have changed my life and your advice is incredible. Thanks for sharing this Tony 🙂

  7. Nadine Grandison-Mills

    Nov 15, 2014 at 8:18 pm

    This is spot on! Money is important but it is not the ‘be-all and end-all’. Ensuring that you live a happy and fulfilled life is the quest. Good luck on your journey! 🙂

  8. Gabriel Do Carmo

    Nov 15, 2014 at 12:32 pm

    Wow Tony Robbins is the man. I own one of his audio programs called Shape Your Destiny and he touches on these 6 basic needs. Very powerful information, very true

    Thanks Tony !!

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Things We Can Learn About Success From a 13 Year Old Girls School Project

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Dog Do or Dog Don’t
Image Credit: Aiden Horwitz

Success comes in all shapes and sizes. So, when I read about a 13 year old that was solving a major problem in the dog adoption industry, I was intrigued. It turns out that many families often choose the wrong dog for their family and end up giving them up to a shelter.

When a school project came up, this young girl decided she would try to tackle the problem. First, she created a survey that would help potential dog foster parents determine which dog would be a good fit for them. Then, she teamed up with a local shelter who gave her information on the dogs. Finally, she added the survey to a website she built called Dog Do or Dog Don’t. So far, it’s seen success in just a few months by pairing 5 dogs with the perfect home.

Here are 3 important points we can learn about success from this little girl’s innovation:

1. Focus on your why

No matter what we do in life, we need to know why we are doing it. This girl didn’t care about the end result of making money or getting attention from local news channels. She wanted to solve a problem and her why was clearly defined. “I wanted to come up with a way to help get dogs adopted or help people get the right dog for them and their family,” she says on her website. That was her why and it drove her to the success of what she eventually created.

When we have a goal in life, we need to focus on why we want to achieve it. It doesn’t matter if it’s being successful in business, raising our family or traveling the world, we need to clarify why. Without passion behind what we are doing, the dedication required to achieve success is hard to come by. Only when we focus on our why will we really be on the path to success.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

2. Define what success looks like

It sounds simple when I say to define success, but oftentimes we don’t. We set goals of working out more or making more money or even adopting more dogs. However, if we don’t define what that actually means, it’s really hard to know when we have hit the success we are working toward.

Success can quickly become like a bully on the playground that draws a line and when you cross it, he draws another line. When that happens, it’s hard to understand what we have achieved and keep moving onto the next goal.

When this survey for the dog adoption was built out, the goal was to adopt a dog to the perfect home. Now that the goal has been achieved, it’s time to set another goal and keep moving forward. By defining success clearly, we can make sure that when we work our plan and hit our goal, we will know it. Then, we can define another goal and work toward that.

3. Do the important work

What I didn’t mention earlier was that this was actually called the “Passion Project” and they were given an hour and a half each week to work on something they were passionate about. She found her topic through research and discovered that about half the dogs at shelters were there because they were the wrong type for the family.

This girl didn’t do this for accolades or attention as she was focused on doing the important work on something she was passionate about. It was only then that she found the problem she could solve and decided it was important to do so.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Real world problems are all around us from financial issues to poverty to famine and much more. Often, we look at a problem and think to ourselves that it’s too big for us to solve or there’s nothing that can be done about it anyway.

This young girl has a lot to teach us about looking at a problem and finding a solution for it. We need to pay attention to the things she has taught us about achieving success by doing the important work which is close to our heart.

What do you think is the most important aspect to success? Let us know in the comments below!

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Success Advice

How to 10X the Likelihood of Completing Your Next Big Project

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project management
Image Credit: Unsplash

According to Bob Proctor, you have a 95% chance of making personal change happen if you make a plan and set a specific time to share your progress with someone. At the opposite end of the spectrum, you only have a 10% chance of making a change if you say “that’s a good idea” to your next inspirational brain wave without doing anything else.

Now think about it, how many times have you thought “that’s a good idea” and been inspired to do something without actually pulling the trigger to take one single, simple step towards doing something? This is one of the biggest challenges standing in the way of people from achieving their fullest potential.

Here are 6 steps to help you jump-start your next project and take action right away:

1. Identify which ideas are actually good

Not all ideas are created equal, and not all ideas are worth pursuing. In fact, some ideas and goals should be actively avoided. Warren Buffett tells a story about having someone write out their top 25 career goals on a piece of paper. After looking at the list, he asks the individual to circle the top 5 goals on their list. After that, he tells the person that the 20 remaining goals should be “avoided at all costs” until the first 5 goals are met.

It is a mistake to think that you can split your energy in multiple directions and succeed at anything. Instead, focus on the top 2 or 3 things that are most important to you, and actively avoid anything that takes you away from pursuing those goals or ideas.

2. Tell yourself you will do something with this new idea

Once you’ve decided that something is important enough to pursue, make a point of telling yourself you will do something to further explore the idea. This doesn’t mean making a commitment to quit your day job to pursue a vague idea for a startup. Nor does it mean dropping everything to travel the world for 6 months. Rather, it means that you commit to looking into something to get a better idea of what’s involved before taking the leap on a project.

“Ideas are commodity. Execution of them is not.” – Michael Dell

3. Choose a deadline or create a window of time to get something shipped

Outline a specific window of time to accomplish something, and then write out that plan in a calendar. The most important thing is to make sure the deadline is reasonable and that you are realistic. If you make a goal to double your income and launch a new business in the next 12 months, you may find yourself becoming disheartened when things aren’t working out after 3 weeks. I typically choose to work on tasks and projects in 1-3 month sprints, at which point I check in and reevaluate my progress.

4. Outline a specific plan of action on how to do it based on the timeline you have created

I use a variety of tools to help plan out my tasks and remind myself what I’m supposed to be working on, but at the end of the day, the best tool I use to schedule activities is a simple Excel spreadsheet to track tasks on a day by day basis. Check out the book “12 Week Year” for some ideas on how to choose specific action items and tasks which will help you move the needle on your work.

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

5. Make a commitment to accomplish something specific based on the timeline and plan

Now that you have spent the time to research your idea, develop a timeline for the idea and structured a plan with specific tasks to accomplish this idea. You must make a commitment to yourself to carry out the tasks on your list and to strive to complete everything on time.

This task is incredibly important because it requires that you tap into a deeper level of motivation that goes beyond acceptance by the group or fear of failure. Instead, you need to reach deep down and make a commitment based on a deep need to accomplish the task that goes beyond recognition.

6. Set a specific time to review and be accountable for your plan and progress with someone else

We all know that even the most powerful source of internal motivation may not be enough to keep you going when times get tough. This is why you should make a habit of meeting up with a friend, mentor or colleague to review your progress on a certain project and to get ideas on how best to proceed. Make this meeting at a time that you both agree on well in advance, be clear on the feedback you want, and then don’t miss your deadlines!

At the end of the day, taking action is perhaps the biggest deciding factor that will directly contribute to your success and your ability to achieve your goals. If you don’t act, you’re dead in the water. So make a commitment to yourself today to give this a shot.

Think this system would work for you? Let us know!

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Success Advice

5 Easy Ways to Apply the Law of Attraction in Your Business

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law of attraction
Image Credit: Unsplash

Are you a great fan of The Secret? Then you must absolutely be a great believer in the underlying principle of the Law of Attraction. We can attract all that we desire right into our lives. You may be familiar with applying these principles in your personal life, to your health, wealth and relationships. Have you ever wondered about applying this to your business as well? Can business success be a consequence of applying the law of attraction? We say Yes!

Here are 5 easy ways to apply the Law of Attraction to your business:

1. Imagine how you want your day to go down to the last detail

This is the most critical step. You know what is lined up for the day, now it is up to you to imagine with great detail and enormous positivity how you want to see each element playing out. Say, you have 3 meetings lined up for today. The first one is a morning meeting to negotiate the pricing terms of a contract. It is not enough if you have only visualized the how’s and what’s of the contract. Think and plan to excruciating levels of detailing.

Imagine yourself, what you are wearing, how you will arrive at the meeting, the time when you will be going, how your body language will be during the discussion. Preempt their moves and visualize your responses well ahead. Then imagine how you will commute to the next meeting and carry forward your victorious attitude from this one.

“Greater self-esteem produces greater success, and greater success produces more high self-esteem, so it keeps on spiralling up.” – Jack Canfield

2. Visualize clinching the deal

Once you have planned down to the last detail, visualize your victory. Try to imagine beforehand the moments just before finalizing the deal. How do you imagine it? What are your words going to be? What is the spirit of your counterpart’s response then? Imagine the actual deal signing. Think of this like a wedding rehearsal and plan accordingly.

3. Conjure the ideal client

It is not enough to just visualize the business transactions and negotiations, you have to conjure the client you want as well. All clients are not the same. There is no one who is a perfect client. You have to convert all clients into the ideal client. Think of each client listing their positives and ending with what you would like to change about them. For example, say to yourself that I love this client for their clear briefs and great team spirit, however, it would be much better if only they would pay on time.

Now visualize them paying you on time. What is happening that is making them pay on time? Perhaps you have visualized sending invoices earlier or sending a friendly reminder their way by way of a personal chat or a quick call. Visualizing the ideal client and then your own set of actions that can help convert every client into the ideal client is the way of applying the law of attraction principle to client relationships.

4. Dream up the perfect team

Great business ideas, amazing discussions and the ideal client still do not make for great success. The dream team is what creates success. We all know this. Just like perfect clients, there are no perfect employees, however, the good news is that you can shape your team into the ideal team.

Say you have a great team with skills in Strategy, Distributor relationships, Retail merchandising but lacking in Marketing skills. Visualize as having a great team with all skills except an acquirable skill of Marketing. Visualize every smaller team being equipped with Marketing skills.

How do you see this happening? Are you going to be employing a marketing skill set equipped person in each team? Are you going to train team members who have the aptitude for it to perform marketing tasks as well? It could also be a mix of both approaches. Whatever it is, you need to visualize it to the last detail, even to the degree of what kind of training you would be providing to them.  

“Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.” – Mark Cuban

5. Count your highs at the end of the day

This is the only part where future oriented visualization has no place. You have to go over the entire business day and religiously note down all the positives. Sometimes the positives may not be tangible acquisitions such as a contract or a payment or project completion. There would be intangible acquisitions such as the realization of what was needed to improve your team, or the first steps taken towards visualizing your negotiation.

It doesn’t matter, you have to count the positives that today has brought. Celebrate the key notes of the day with your team and verbalize why you are celebrating. This brings the entire team to apply the law of attraction in their own business days as well.

Successful entrepreneurs apply these skills with great mastery. Follow these easy ways and apply the Law of Attraction to your business as well. Your success is certain and imminent. Are you ready for it?

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