Success Advice
5 Strategic Ways to Connect With Influential People
When I started to connect with top influencers in online marketing, millionaire entrepreneurs, New York Times bestselling authors and renowned media personalities, my life and my business were transformed.
First, I changed my own beliefs about what was possible for me. I realized that if I followed the same steps those influencers had followed, I would have the opportunity to achieve and exceed my highest goals.
Second, because of my powerful connections, those around me started to perceive me as someone with the authority to guide them to achieve their own success. That created a significant positive impact in my business.
How did I gain those invaluable connections? I didn’t just get lucky or paid thousands of dollars for an introduction. Instead, I followed the set of simple strategies below, which you can use to build strong relationships with pretty much anyone, including influencers.
1. Become their advocate on social media
Most influencers and personalities directly access their social media pages. And believe it or not, they’re paying attention to who supports them, especially if those supporters pop up on a constant basis.
If you’re on Twitter, not only retweet their best content, but share it with your network along with an insightful comment. If you’re on LinkedIn, comment on their articles and share the articles with your network. If you’re on Facebook, set up notifications for when they post new content and be the first person to post a comment.
Keep in mind that your comments must add value to the social share, which means you will have to read the article or watch the video they created. “Great article” alone doesn’t cut it.
“Social media is not about the exploitation of technology but service to community.” – Simon Mainwaring
2. Send them a personalized invitation on LinkedIn
Once you have interacted on social media with your potential new connections, send them a personalized invitation to connect on LinkedIn.
In your message, you could mention the most recent social media interaction you had with them or something you loved about the most recent article they published. If you read their book, reference the chapter you found most useful.
Finally, explain why you believe it would be beneficial for both parties to connect. Remember that they might have the influence, but you also have valuable experience, insights, and knowledge to contribute.
3. Have them as guests on your podcast, blog, or summit
My online radio show has been one of my most powerful tools to connect with entrepreneurs, authors and media personalities. What if your ideal connections became your guests? What would that do to your relationship with them?
If you don’t have or intend to have a podcast, you might invite your potential connections to post one of their articles on your blog, or to be guest speakers in your online summit.
Keep in mind that influencers have gotten to where they are thanks to media exposure. If you have a media outlet for them to expand their reach, you will become an ally and trusted resource to them.
4. Recommend them on LinkedIn or post an Amazon review of their book
Most people, including influencers, will appreciate a written recommendation on LinkedIn. Be sure to craft your recommendation based on the value that the influencer has brought into your life or business. You might have been inspired by their book or one of their programs. Your audience might have loved the message they shared on your podcast, blog or summit. Add this information to the recommendation.
By recommending your new connection, you’re delivering value and strengthening the relationship. Another option to be valuable to the influencer is to post an honest review of their book on Amazon. What was most useful about the book? What made their book stand out? Once you post the review, be sure to email them to let them know about it.
“Showing that if a good face is a letter of recommendation, a good heart is a letter of credit.” – Lytton
5. Send them your ideas
Have you come up with new ways for an author to reach ten times more readers? Do you have a strategy an influencer could use to grow his or her business?
If your answer is yes, then share your ideas! Not only will you become an authority in the eyes of the person you want to connect with, but you’ll also become a trusted ally. You’ll be paving the path for a deeper connection with someone who will in time lead you to unprecedented success.
Regardless of what you choose to do to initiate and nurture your connection with an influencer, remember that your own belief in your ability to achieve what you desire is the most important ingredient to succeed.
Also remember that having more influence doesn’t mean to be superior or to have more value. You already have value to offer regardless of your level of influence. All you need to do now is create awareness of what you can do, and take action to realize your dearest goals.
What are some things you have done to connect with influential people? Please leave your thoughts below!
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
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Embrace flexible work models
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Design compelling career paths
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Simplify HR processes
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Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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