Success Advice
5 Counterintuitive Ways To Succeed In Business
Ask people what qualities, abilities, and habits successful business leaders have and most of the responses you get would likely include thoughts about hustle, drive, hard work, intelligence, and focus. These are all admirable, and stereotypes usually exist for a reason, but the common wisdom about success is often tilted toward what is loud, flashy, and noticeable, because that’s what sells books, TV shows, and magazines. Don’t be fooled, many of the most successful people in business defy the stereotypes. Develop these skills, attributes, and habits and you’ll find yourself more successful not just in business, but in life.
Here are five counterintuitive ways to succeed in business:
1. Work less
I ran my business for four years without getting a dime out of it. During the same time I piled up hundreds of thousands of dollars of debt. I then made one change that resulted in me getting paid a decent salary and paying off $10,000 to $20,000 per month in debt. What was it that made the difference? I made a rule to quit work at 5 pm and not work weekends. You might think my success was the result of all the hard work I had put in for those four years, but if I hadn’t started working less I still wouldn’t be getting paid.
When I had no limit to the hours I worked I made poor decisions about how to use my time. After all, I had all the time in the world to figure things out, right? Once I created an artificial limit for my time, I had to prioritize. I had to figure out what was worth my time and what wasn’t, because there wasn’t time to do it all like there was before. Making better decisions meant I could do more with 40 hours than I previously did with 90.
It’s not just me. A study at Stanford University discovered that people who work 70 hours per week aren’t any more productive than those who work just 55 hour per week. Work less by creating boundaries for your time and watch your productivity soar.
2. Be humble
Great business leaders are egocentric, driven, and have a no-holds barred attitude, right? The truth is almost the opposite. In his business classic Good to Great author Jim Collins found that “Level 5 leaders,” or those leaders who drove the most value for their companies, blended humility, will, and ferocious resolve. They had a tendency to give credit to others while assigning blame to themselves.
Humility doesn’t mean putting yourself down and thinking you’re a terrible person, it means seeing things as they truly are, without filters. The more accurate your observations are, the better equipped you are to make intelligent choices. When you drop the ego, you become teachable, which means you can increase your intelligence and ability to succeed.
“Selflessness is humility. Humility and freedom go hand in hand. Only a humble person can be free.” – Jeff Wilson
3. Develop empathy
I’m wrapping up work on my book Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty. The book contains 30 interviews with CMOs from brands like Target, PayPal, Spotify, The Home Depot, and GE. As I’ve asked these successful marketers what they look for in those they hire, the word “empathy” has come up over and over again.
Successful marketers have a keen understanding of their customers that helps them craft marketing campaigns that work. The CMO role is increasingly a stepping stone toward becoming CEO. Could empathy be just as important for all executives as it is for the marketing department?
4. Put exercise above career
Exercise clears the mind, much like meditation, allowing you think more clearly. It helps you feel better about yourself, boosting your self confidence. Excellence in one area of life impacts all other areas. If you’re not taking care of your body and mind you’re hurting your ability to be successful in every other part of your life.
Yes, it’s hard for a success-driven individual to make time to exercise. That’s why exercise needs to come first. Don’t have time? See “Work less” above.
5. Be generous
In their best selling book, The Go-Giver: A Little Story About a Powerful Business Idea, authors Bob Burg and John David Mann use a fictional story to illustrate a true principle–those who give a lot of value, get a lot in return. They share five “laws” for achieving success in business:
- Value: Your worth, professionally speaking, is determined by how much more you give in value than what you take in payment.
- Compensation: How much you get paid is a result of how many people you serve and how well you serve them.
- Influence: Your influence grows as you place other people’s needs first.
- Authenticity: It’s difficult to provide great value if you have no passion for your work. Successful people are genuinely excited about what they do, get excited about what they do, or they find something else to do. They don’t fake it.
- Receptivity: If you don’t know how to comfortably receive from others, you don’t understand how to give value effectively.
“The value of a man resides in what he gives and not in what he is capable of receiving.” —Albert Einstein
The real key of the book is to not focus on money or your own success. Instead, focus on others and the value you can provide to them. If you provide great value, money and success will take care of themselves. If you don’t believe it, try it for a month and see what happens.
What counterintuitive ways have you found successful? Tell us in the comments section below!
Life
9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World
Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.
Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.
Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”
But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.
Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.
Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.
1. Never Use Your Illness as an Excuse
As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.
Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.
Here are five key lessons I’ve learned from Dr. Peterson:
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Learn to write clearly; clarity of thought makes you dangerous.
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Read quality literature in your free time.
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Nurture a strong relationship with your family.
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Share your ideas publicly; your voice matters.
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Become a “monster”, powerful, but disciplined enough to control it.
The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.
2. You Can’t Please Everyone And That’s Okay
You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.
If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.
3. You Can Control the Process, Not the Outcome
Especially in creative work, writing, business, or content creation, you control effort, not results.
You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.
The best creators focus on storytelling, not applause.
4. Rejection Is Never Personal
Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.
Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.
5. Women Value Comfort and Security
Understanding women requires maturity and empathy.
Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.
Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.
6. There’s No Such Thing as Failure, Only Lessons
A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.
Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.
Be proud of your scars. They’re proof you were brave enough to try.
7. Public Speaking Is an Art Form
Public speaking is one of the most valuable and underrated skills a man can master.
It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.
If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.
8. Teaching Is Leadership in Disguise
Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.
Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.
Lifelong learners become lifelong leaders.
9. Study Human Nature to Achieve Your Dreams
One of the toughest lessons to accept: most people are self-interested.
That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.
Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.
Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.
Final Thoughts
The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.
Becoming a man today means embracing the hard truths most avoid.
Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.
Change Your Mindset
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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)
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