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5 Content Marketing Ideas You Can Learn From Simone Biles

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Image Credit: Simone Biles

John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together, and encourage others to do the same”. With this in mind, it makes sense that leaders might err on the side of caution when it comes to content marketing and PR by only sharing their achievements or highlight reel. However, one of the biggest lessons that we can glean from Simone Biles’ actions at the Olympics is that leadership does not require us to break ourselves in the name of perfection. Not only is it okay to be human, it’s okay not to be okay and show it!

This is important from a PR perspective, especially, because- contrary to the cultural beliefs alluded to by Maxwell, research shows that when leaders at the top of their game (like Biles) are transparent and vulnerable by “revealing that [they] aren’t perfect, it makes [them] more relatable” and therefore more likeable. This is known as the pratfall effect and is especially important in business because, as the old adage says, people will only do business with people that they know, like and trust.

Since PR (or Public Relations) is, by definition, action that leaders can take to promote “goodwill between [themselves] and the public, the community, employees, customers, etc,” the pratfall effect is clearly something that you will want to harness. So how can you do this?

1. Sharing a blooper reel

The antithesis of a highlight reel is a blooper reel. Within the entertainment industry, this usually takes the form of a series of out-takes which showcase the mistakes or mishaps that may have occurred while actors were filming a particular show or movie. You can incorporate this into your content marketing strategy by sharing behind the scenes footage of out-takes or mishaps that happened while shooting video or audio content, for example, on social media. You can also do this by describing a blooper within the captions of your social media posts and/or extending this idea to give more value to your target audience through blog posts, emails or writing articles for another platform. 

2. Sharing your mistakes

They say “experience is the greatest teacher;” so another way to give your audience your blooper reel is to share some of the mistakes that you made in your journey to becoming the leader that you are today and how you overcame them. Not only does this allow you to use the pratfall effect to your advantage, it shows those coming up behind you what NOT to do- saving them time and heartache in the process. Not only is this a great way to promote the effectiveness of your strategy, service or product, it’s also a great way to show your audience that you understand their pain points because you were once them. This will also serve as inspirational and motivational content for them.

“Real content marketing isn’t repurposed advertising, it is making something worth talking about.” – Seth Godin

3. Sharing your limiting beliefs (past and present)

You can pull the curtain back even further on your mistakes by revealing the limiting beliefs or myths that you bought into leading up to them. You can then share what you did to move passed them. If these are things that you still struggle with, you can share content marketing posts about:

  • What you are currently doing
  • Progress reports
  • The lessons that you have learned in your journey to overcoming them so far

You could also incorporate or repurpose your blooper reel content by turning them into a montage to show how overcoming your limiting beliefs led to your progressive improvement.

4. Sharing your struggles

Sometimes struggles are not internal, like limiting belief systems, they are external, like circumstances. Do you have circumstances outside of your control that you refused to let stop you in the past or are currently refusing to? Whether it’s single parenthood, a disability, racism, sexism, mental health issues or anything in between, share it! As they say, “representation matters”. Not only will such posts make you more relatable- they will help others see that if you can achieve despite them, they can do it too.

5. Sharing your disappointments

Speaking of external circumstances, sometimes your ability to fulfil your mission as leader is not just dependent on you- it’s dependent on others. Sometimes this means that things don’t always go the way that we want them to go. For example, experiencing setbacks in the form of no’s, delays or mishaps. These aspects of everyday life are also worth commenting on because- like sharing your struggles- it will not only humanise you but give your audience an insight into how you handle these situations and rise above them and, by default, how they can do it too.

It takes courage to take off your superhero cape and lay it aside publicly as a leader- especially with the constant pressure to be perfect. Even so, it’s important to remember that your blooper reel is just as valid as your highlight reel when it comes to building know, like and trust with your target audience through content marketing and PR. It is my hope that this article will help you to implement this within your current strategy.

Nina Dafe is the founder and CEO of The Far Above Rubies Collection. An award winning content marketer, freelance writer and international speaker, Nina has shared the stage with powerhouse women such as Danielle Scott (Volleyball Olympian and TEDx speaker) and the legendary Sally-Ann Roberts (former WWL-TV New Orleans news anchor). She uses her prolific thought pieces to dismantle the patriarchal, racial and limiting belief systems that stop women thriving in life and business. As such, she is a regular contributor to Black Ballad and her work has also been featured in Thrive Global, The TEDx blog, HuffPost, Bustle, Mic and more. You can find out more about her at: Faraboverubiescollection.com

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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leadership tips for new CEO
Image Credit: Midjourney

When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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