Success Advice
4 Ways to Make Sure You Catch Your Next Big Idea Before It Passes You by
Research suggests that we have between 40,000-70,000 thoughts a day. We carry out most of our daily activities without even thinking. These can include brushing our teeth, driving a car or even breathing. So most of these 70,000 thoughts are new thoughts, how many do you pay attention to?
Within all of these thoughts, there is at least one a day that could change your life or the world as we know it, but how many do we let slip through our fingers never to be thought of again?
Here are some great ways to ensure that those ideas don’t pass you by:
1. Journal In The Morning
You’ve been asleep for 8 hours, imagine what magnificent thoughts have been running through your mind all night. We need to get them down on paper. This is why it’s a perfect time to journal. Write anything down that you’re feeling or thinking. Go crazy and write as if no one else will read it. It doesn’t even have to make sense.
When we wake up those thoughts can slowly dissolve as the day progresses. The sooner we can get our ideas down the better. There’s nothing like a fresh idea in the morning to start your day right.
“Sometimes you will never know the value of a moment until it becomes a memory.” – Dr. Seuss
2. Use A Notebook or Dictaphone Every Day
No day is ever the same in our lives. You come across different problems each day which present different thought processes. You may have a solution in mind for a problem that you’ve found, again this has to be recorded or written down before your next thought comes along.
Having a notebook or a Dictaphone is one of the most important things to do if you’re going to change anything. If you like to sketch ideas, or mind map then a notebook is great. If you’re a person that doesn’t have those extra 20 seconds to write something down then grab a Dictaphone and record.
Again these notes or recordings don’t have to make sense, just make sure they are down somewhere as soon as possible. Are you seeing the theme here? Get the ideas down as soon as possible with as much detail as possible.
3. Use Social Media To Get Instant Feedback
Thought and ideas are great things to have throughout the day, but it is even better to get instant feedback. The majority of this audience have access to one form of social media, on their phones, so get your ideas on there.
Ask your audience “Would people benefit from an App that gives fashionable clothing suggestions for today’s weather?” This will give you instant feedback. No waiting for surveys or sending out hundreds of emails. People love interaction on social media, why not get them interacting with your ideas to get some real and quick feedback?
“We all need people who will give us feedback. That’s how we improve.” – Bill Gates
4. Recap At The End Of The Day
At the end of every day you need to re confirm your ideas in your mind, so they don’t slip away again. Take your notebook or your Dictaphone and write down each idea or thought again in a more detailed form, with a bit more structure. Having a nice notebook for this makes the experience more enjoyable.
This practice of writing each idea down again will reconfirm them in your mind, so you’re more likely to act on them. Remember this has to happen on that day, if you go to sleep in between writing the idea down and reconfirming it then some of the “magic” of that idea has gone. Don’t leave it too long.
It’s all about catching these ideas before they pass you by. The quicker and the more detail you can put into each one, the more ingrained those ideas will become in your mind. This way you are much more inclined to act on them.
What do you do on a daily basis to ensure that you don’t miss any golden ideas? I’d love to hear your suggestions in the comments below!
Success Advice
Success Is Not a Solo Journey: Why Entrepreneurs Grow Faster Through the Right Connections
Success is often described as the result of hard work, discipline, and the ability to keep moving forward when things become difficult. These qualities are important, but there is another factor that can influence an entrepreneur’s journey just as much: the people they surround themselves with.
Building a business requires more than individual ambition. Entrepreneurs need fresh perspectives, honest feedback, useful knowledge, and relationships that encourage them to think beyond their current limitations. While personal determination provides the motivation to begin, the right professional connections can help turn ideas into meaningful progress.
Personal Growth Begins With the People Around You
The people we interact with regularly can influence how we think, approach challenges, and define success. Spending time with individuals who are curious, ambitious, and willing to learn can encourage us to raise our own standards.
For entrepreneurs, this influence can be especially valuable. Business ownership involves constant decision-making, and having conversations with people who understand similar responsibilities can introduce ideas that might not emerge when working alone.
A founder who regularly exchanges experiences with other business owners may discover a better way to manage a team, approach a customer problem, or evaluate a new opportunity.
Personal development is not limited to books, courses, or individual routines. It also happens through conversations and shared experiences.
Why Entrepreneurs Should Look Beyond Their Own Industry
It is natural for business owners to focus most of their attention on their particular industry. However, limiting professional relationships to people doing similar work can restrict the range of ideas they encounter.
Some of the most useful business lessons come from completely different fields.
A technology entrepreneur might learn valuable customer service practices from a hospitality business. A marketing professional could discover new approaches to leadership by speaking with someone managing a growing manufacturing company.
Different industries may operate under different conditions, but many challenges remain similar. Hiring, communication, customer retention, leadership, and business development are concerns shared by companies of all sizes.
Connecting with people outside one’s immediate professional circle can help entrepreneurs question familiar approaches and consider new possibilities.
The Difference Between Networking and Building Real Relationships
Networking is often associated with attending events, exchanging contact information, and adding new connections on professional platforms. These activities can create opportunities, but they do not automatically lead to meaningful relationships.
Strong professional connections require consistency and mutual interest. People need time to understand each other’s goals, experience, and working styles.
A valuable relationship is not built around asking what someone can do for your business. It develops when both individuals are willing to share knowledge, offer support, and contribute to each other’s progress.
This is why entrepreneurs should focus on the quality of their connections rather than the number of people in their contact lists.
Finding a Community That Encourages Entrepreneurial Growth
Building meaningful professional relationships can be challenging when most of an entrepreneur’s time is spent managing daily operations. A structured environment that brings business owners together can make it easier to connect with people who understand the realities of entrepreneurship.
For those seeking an entrepreneur community in Los Angeles, a focused professional network can offer opportunities to exchange ideas, learn from other founders, and develop relationships beyond occasional business events.
A strong Los Angeles entrepreneur community can also bring together people from different industries and business backgrounds. These interactions can create opportunities for collaboration and expose entrepreneurs to perspectives they might not encounter within their usual circles.
The most valuable communities encourage participation rather than passive membership. Members should feel comfortable discussing challenges, sharing lessons, and learning from one another.
How the Right People Can Improve Decision-Making
Entrepreneurs often face situations where there is no obvious answer. Expanding a company, hiring a senior employee, changing a pricing strategy, or entering a new market can involve considerable uncertainty.
Discussing these decisions with experienced peers can help business owners examine different possibilities before taking action.
For example, a founder considering expansion may benefit from speaking with someone who has already managed a similar transition. Another entrepreneur might share lessons about an unsuccessful decision, helping others recognize potential risks earlier.
This does not mean every suggestion should be followed. Each business has its own customers, resources, and priorities. However, additional perspectives can help entrepreneurs make more informed choices.
Building a Stronger Professional Circle in Los Angeles
Los Angeles offers opportunities across industries such as entertainment, technology, real estate, professional services, and digital business. For entrepreneurs operating in such a diverse business environment, building relationships with people outside their immediate industry can be especially useful.
A private entrepreneur network in Los Angeles can provide a more focused setting for connecting with other business owners who value meaningful conversations and professional development.
Entrepreneurs can make the most of these relationships by following a few simple practices:
- Be genuinely interested: Ask about other people’s experiences instead of focusing only on introducing your own business.
- Share knowledge: Offer useful insights or resources when they can help someone else.
- Stay consistent: Keep in touch after initial conversations and make an effort to develop lasting connections.
- Welcome different opinions: Constructive feedback can reveal weaknesses in an idea before they become costly mistakes.
- Look beyond immediate benefits: Some of the strongest professional relationships take time to become valuable.
These habits help turn introductions into relationships that can support long-term professional growth.
Success Requires Both Individual Effort and Collective Learning
Ambition and personal discipline remain essential to entrepreneurial success. No professional network can replace the effort required to build a company, serve customers, and overcome difficult situations.
However, individual effort does not mean working in isolation. Learning from others, exchanging experiences, and developing trusted relationships can make the entrepreneurial journey more informed and rewarding.
A LA founders community can give business owners opportunities to connect with people who understand their ambitions and challenges. These connections may lead to new ideas, valuable conversations, and collaborations that develop over time.
Ultimately, success is not only about how far someone can go independently. It is also about the knowledge they gain, the relationships they build, and the people who contribute to their growth along the way.
The right circle will not do the work for an entrepreneur, but it can help them see new possibilities and approach their goals with a stronger perspective.
Success Advice
Why Founders Beat Professional Managers When Industries Change
Founders vs professional managers comes down to one question: who can run a company when the industry stops standing still? Marc Andreessen’s answer, built on James Burnham’s theory of the managerial class, is that interchangeable professional managers are good at protecting a stable machine but tend to freeze when the product or the market changes underneath them. That is why Andreessen Horowitz would rather teach a founder to manage at scale than ask a manager to become a founder.
The managerial-capitalism section of this Dwarkesh Patel interview with Marc Andreessen starts around the nine-minute mark, and the founders section around fifty minutes in. A shorter clip from a separate Andreessen interview, where he walks through the same Burnham frame with a SpaceX example, has been circulating on X. One note if you watch that clip: the captions say “James Byrne.” He is talking about James Burnham.
The Advice That Sounds Smart Until the Market Moves
I have heard the same sentence in green rooms, on podcast calls and over dinner with founders for more than a decade: “Hire great people and get out of their way.” It sounds mature.
And I have watched what happens when founders take it literally. The founder hires a polished operator with a beautiful resume, hands over the product roadmap, and steps back to “work on the business.” For a year, everything looks cleaner. Then the market shifts. A new tool shows up, a platform changes its rules, customers start wanting something different. And the polished operator does exactly what they were trained to do: protect the plan.
That is the moment the company stalls. Not because the manager is lazy or dumb, but because they were hired to run a machine, and the machine just became obsolete.
Here is the line I keep coming back to: a manager protects the machine you built; a founder notices when the machine is pointed at the wrong target. You need both. But only one of them can turn the ship.
Burnham’s Frame in Plain English: Bourgeois Capitalism vs Managerialism
James Burnham was an American political theorist who wrote The Managerial Revolution in 1941. That book is where his core argument lives: ownership and control of big organizations were splitting apart, and a new class of professional managers was taking control. Andreessen also often cites Burnham’s 1943 book The Machiavellians, which is about how elites actually hold power.
In the Dwarkesh interview, Andreessen lays out two kinds of capitalism.
Bourgeois capitalism is the old model. One person owns the business, runs the business and often puts their name on the door. Andreessen’s examples include Ford Motor Company, and Andreessen Horowitz itself. He describes it as the owner, builder and CEO being “one person with a direct link between ownership and control.”
Managerial capitalism is what replaced it across most of the economy. Ownership is spread across thousands or millions of shareholders who are not paying attention, so a professional managerial class steps in and runs the company. In Andreessen’s summary of Burnham, the managers end up in control even though they might own only a sliver of the company.
Here is the rough timeline, in plain English:
- 1880s to 1920s: Railroads, steel, oil and early auto companies grow too big and too complex for one owner to supervise. Layers of salaried managers appear to coordinate them.
- Early 1900s: Business schools such as Harvard Business School and later Stanford’s business school turn management into a teachable, portable profession. The idea spreads that a well-trained manager can run almost anything.
- 1960s and 1970s: The conglomerate era pushes that idea to its extreme. If management is a universal skill, why not run a hotel chain, a bakery and a defense contractor under one roof?
Burnham’s argument was that this shift was inevitable because of scale and complexity. Andreessen agrees that big organizations do need people who can run things at scale. This is not an anti-manager rant.
Where Professional Managers Shine, and Where They Freeze
In the Dwarkesh conversation, Andreessen puts it bluntly: managers “don’t build new things.” They are not trained for it, and their incentives point the other way. If you are a manager, your number one job is “not to upset the applecart.” You want to keep the job, keep the comp and avoid introducing risk.
In the clip circulating on X, he sharpens the point. Managers may be good at running something that is “going to be status quo for a long time.” But “the minute things change,” he says, the manager personality type “doesn’t know how to deal with change.”
Think about it as two kinds of terrain:
| Situation | Professional manager | Founder |
|---|---|---|
| Stable product, stable customers (a soup brand, a regional bank, a legacy car line) | Strong: optimizes cost, process and predictability | Can get bored, may over-tinker |
| New technology changes the product itself | Weak: defends the old plan and the old metrics | Strong: has the knowledge and authority to rip up assumptions |
| Company needs to run 1,000+ people | Strong: knows how to manage managers | Weak, unless they deliberately learn it |
| Long-term bet that hurts this year’s numbers | Weak: paid on quarterly and annual targets | Strong: the company is their life’s work |
Look at that last row. Ben Horowitz made the same point back in 2010 in Why We Prefer Founding CEOs: professional CEOs are effective at maximizing a product cycle, while founding CEOs are better at finding the next one. His example: record-label executives who would not let go of their old business model when the internet arrived.
The SpaceX Example: What Good Are Management Skills Now?
Andreessen’s sharpest illustration in the clip is rockets.
For decades, orbital boosters were treated as expendable. You built an extraordinarily expensive machine, launched it, and most of it was gone. If you were a professionally trained manager at a launch company, your skill was running that system well: hitting schedules, managing contractors, controlling cost overruns.
Then, as Andreessen tells it, “this crazy guy in California comes up with this thing where the rockets land on their bottom and you can’t replicate it.” His question is the whole thesis in one line: “What good are your management skills at that point?”
The point is not “be like Elon.” It is structural. When the core assumption of an industry breaks, the person who is best at executing the old assumption is often the worst-positioned person in the building. Their expertise is in the thing that just stopped mattering.
This is where, in the clip, Andreessen says Burnham’s thesis “collapses.” Yes, there is a need to run things at scale. But managers “can’t adapt.” That is a stronger stance than his Dwarkesh-era framing, where he treated the drift toward managerialism as close to inevitable. The through-line in both: managers can run scale, but they will not build the next thing.
The a16z Operating Theory: Teach Founders to Manage at Scale
So if managers cannot adapt and founders cannot run 10,000 people, what do you do?
Andreessen’s answer, in the clip: “The founders can actually learn how to do this.” He frames it as a big part of how his firm thinks. Horowitz’s 2010 post says the same thing from the inside: teaching a founding CEO how to maximize the product cycle is easier than teaching a professional CEO how to find a new one.
In the Dwarkesh interview, Andreessen names the specific breakthrough a founder has to make: learning to manage managers. Even a CEO of a 100,000-person company only has eight to twelve direct reports. If you can lead a team of managers, that skill scales. He describes the best case as a founder-minded CEO “managing a team of managers who are doing all the managerial stuff required at scale.” Best of both worlds.
He also tells founders the honest part. In his estimate, nearly every founder they back is smart enough to run a big company, but maybe half have the temperament, and fewer still actually want to be doing it twenty years later. Horowitz is even more direct: almost no founder has the CEO skill set on day one, and learning it on the job is often “a miserable, debilitating experience.” He did it anyway, because it is the most reliable way to build something great.
That is the real choice in founders vs professional managers. It is not founder or manager. It is founder who learns to manage versus manager who tries to become a founder. The first one is hard. The second one rarely happens.
7 Things a Scaling Founder Can Do This Month
If you are a founder somewhere between ten and a few hundred people, here is how I would put this into practice. All of it requires you to stay in the building.
- Learn to manage managers before you need to. Pick one leader who already has a team and coach them weekly. This is the skill Andreessen says separates founders who scale from founders who get replaced.
- Keep your hands on product taste. Review the roadmap and sit in on at least one product or customer session every week. Delegating execution is smart. Delegating judgment about what to build is how founders lose the company.
- Hire operators who amplify your judgment, not replace it. In interviews, ask candidates how they handled a time the strategy changed under them. You want someone who builds systems around a moving target, not someone who needs the target to hold still.
- Run skip-level conversations. Once a month, talk directly with people two levels down. You will hear about market shifts weeks before they reach a slide deck.
- Write down your company’s core assumptions. List the five beliefs your business model depends on. Once a quarter, ask your leadership team which one is most likely to break. This is the founder’s version of watching for the rocket that lands.
- Protect your own capacity. Founders who burn out hand the company to the managerial class by default. Build a founder energy operating system so you can still think clearly at 200 people.
- Delegate without disappearing. The opposite of micromanaging is not vanishing. Most founders struggle with the psychology of letting go, so they swing from doing everything to doing nothing. Hand off outcomes, keep the feedback loop.
Don’t confuse this with Paul Graham’s “Founder Mode.” Graham’s 2024 essay, sparked by Airbnb’s Brian Chesky, is about how founders should run their own companies day to day, including skip-level meetings, instead of following conventional delegation advice. It is related and worth reading. Andreessen’s Burnham frame is a bigger, economy-wide argument about who runs organizations and why professional managers stall when industries change.
The Bottom Line on Founders vs Professional Managers
Andreessen describes the economy as roughly 99% managerial, with venture capital trying to keep the other 1% alive so new things still get built.
Managers are not the enemy. The enemy is a company that forgets why it exists the moment the ground moves. If you are the founder, your job is not to hand the keys to someone with a better resume. Your job is to become the person who can drive the bigger vehicle, without losing the instinct that told you where to go in the first place.
The industries that matter most are the ones that are about to change. Make sure the person in charge can change with them.
FAQ
What is the difference between founders and professional managers?
Founders start companies and usually hold both ownership and control, so they can change direction fast. Professional managers are hired to run existing organizations, are often trained in business schools and are typically rewarded for predictable results rather than reinvention.
What did James Burnham mean by the managerial revolution?
In his 1941 book The Managerial Revolution, Burnham argued that ownership and control of large organizations were separating. Dispersed shareholders owned companies, but a new class of professional managers actually ran them, gaining real power without holding much ownership themselves.
Why does Marc Andreessen prefer founder-led companies?
Andreessen argues that managers are good at running things at scale but do not build new things and struggle when industries change. Founders, he says, can learn to manage at scale, which is easier than teaching managers to innovate.
Can founders learn to manage at scale?
Yes, but it takes deliberate work. Andreessen says the key breakthrough is learning to manage managers, because that skill scales. Ben Horowitz adds that almost no founder starts with CEO skills, so most learn them on the job, often painfully.
Is founders vs professional managers the same as Founder Mode?
No. Paul Graham’s Founder Mode essay is about how founders should operate inside their own companies. Andreessen’s Burnham frame is a broader argument about managerial capitalism and why professional managers tend to stall when an industry changes direction.
Disclaimer: This article is for educational purposes only and is not business, legal or investment advice. Quotes from Marc Andreessen are drawn from his public Dwarkesh Patel interview and a widely shared interview clip; summaries of James Burnham’s work are simplified for a general audience. Make leadership and hiring decisions with advisers who know your company.
Success Advice
Memento Mori Meaning: How to Practice It Every Day
Memento mori meaning, in plain English: it’s Latin for “remember that you must die.” In Stoic philosophy it isn’t a gloomy slogan or a skull aesthetic, it’s a daily practice of keeping your mortality in view so it sharpens what you do today. You practice it with short, regular reminders that end in action: cut the trivial, stop postponing what matters and treat each day as if it could be complete.
I’ve watched this idea change people more than almost any productivity system I’ve seen. Not because it scares them, but because it cuts through the noise. When a founder genuinely remembers the clock is running, the inbox gets smaller, the hard conversation finally happens and the “someday” project gets a start date. Two words, and suddenly you know what matters.
Before we get into the practice, here’s Ryan Holiday from Daily Stoic explaining memento mori in about five minutes. It’s the clearest short take I’ve found, and he shows the coin he carries in his pocket as a reminder.
What Does Memento Mori Mean?
Word for word, memento means “remember” (a command, not a suggestion) and mori means “to die.” So the phrase is an instruction to yourself: remember that you will die. Over the centuries it also became a noun. A memento mori is any object made to remind you of death, which is why Tate describes old paintings full of skulls, hourglasses, guttering candles and wilting flowers.
Here’s a detail most explainers skip. The exact Latin phrase is a later label, mostly medieval and Christian. The early Christian writer Tertullian recorded something close to it from Roman triumphs, where a victorious general was reminded, “Look behind you; remember you are a man.” The practice though is older, and the Stoics are the ones who turned it into a working tool. They never said “memento mori” as a catchphrase. They just did it, every day.
That’s the line I want you to take from this section: memento mori isn’t a mood, it’s a filter. Its only job is to make your next decision clearer.
How the Stoics Actually Used It
Three Stoics, three angles, all from the primary texts.
Marcus Aurelius, the most powerful man in the Roman world, wrote this to himself in his private notebook: “Since it is possible that thou mayest depart from life this very moment, regulate every act and thought accordingly” (Meditations 2.11). Notice the second half. The thought of death isn’t the point. Regulating the next act is. If you want more from his notebook, I’ve pulled together the best Marcus Aurelius quotes with their book and section sources.
Epictetus gave it a frequency: keep death “daily before your eyes,” and “you will never entertain any abject thought, nor too eagerly covet anything” (Enchiridion 21). Daily. Not once a year at a funeral.
Seneca gave it a bedtime ritual. In Letter 12 he suggests going to sleep able to say, “I have lived,” and treating any extra day as a gift. In his words, the person who can say that receives a bonus every morning they wake up.
Put those together and you get the whole system: a reminder (Epictetus), a decision rule (Marcus) and a way to close the day (Seneca).
Why Memento Mori Sharpens Your Priorities
Most high performers I meet aren’t lazy. They’re busy on the wrong things. They’re answering every message, sitting in meetings that could have been an email, defending a decision they already know was wrong, and pushing the work that actually matters to “next quarter.” Nobody does that on purpose. You do it because, deep down, you’re acting like time is unlimited.
Steve Jobs said it better than anyone in his 2005 Stanford commencement address. For 33 years he looked in the mirror each morning and asked, “If today were the last day of my life, would I want to do what I am about to do today?” When the answer was no for too many days in a row, he knew he needed to change something. He called remembering that he’d be dead soon “the most important tool I’ve ever encountered to help me make the big choices in life,” because pride, external expectations and fear of embarrassment “just fall away in the face of death.”
That’s the mechanism. Death doesn’t add motivation. It removes the junk that was blocking it. Status games, people-pleasing and the fear of looking stupid all lose their grip when you remember none of it is permanent. We already have a deeper piece on why remembering you’re going to die will wake you up. This one is about the how.
How to Practice Memento Mori Daily: 6 Steps
Here’s what I’d do if I were starting from zero tomorrow. None of these take more than a few minutes. Pick two, run them for a month, then add more.
- Ask the morning question. Before you open your phone, borrow Jobs’ line: “If today were my last day, would I want to do what I’m about to do?” You don’t need to overhaul your life on a Tuesday. Just notice the answer. If it’s no three or four days in a row, that’s data.
- Use it as a decision filter. At every fork in the day, ask: would I be okay if this were the last version of me people saw? It’s amazing how fast it kills the sarcastic email, the pointless argument in a group chat and the third hour of “research” that’s really just avoidance.
- Run a quick reverse visualization. Pick one thing you keep postponing, the product, the trip, the call to your dad. Picture yourself five years from now and it still hasn’t happened. Sit with that for 60 seconds, then schedule the first step today. Keep it short and practical. The goal is a calendar entry, not a spiral.
- Keep a physical cue. The old painters used skulls. You can use a coin in your pocket, a sticky note on your monitor or a life-in-weeks calendar, where an 80-year life is roughly 4,160 small boxes. Every time you see it, ask one question: what’s the next useful thing?
- Apply it to people, not just projects. Epictetus told his students to remember that the people they love are mortal too. That isn’t cold, it’s the fastest way I know to become more patient, more present and quicker to say the thing you’ve been meaning to say. Make the call. Send the message.
- Close the day like it was complete. This is Seneca’s version. At night, look back and ask: did I spend today on purpose? Then let it go. If you get tomorrow, you’re playing with house money, so treat it that way.
Quick daily checklist: morning question asked, one decision filtered, one postponed thing moved forward, one person reached out to, day closed without carrying it to bed.
Memento Mori Done Right vs. Done Wrong
This idea gets misused a lot, so here’s the simple version I’d want any founder or team leader to understand:
| Done right | Done wrong |
|---|---|
| A short reminder that ends in a clear next action | Long rumination that ends in dread or doom-scrolling |
| Cutting trivial work so the important work gets done | “Nothing matters anyway,” so nothing gets done |
| Being more present with the people you love | Pulling away from people because everything is temporary |
| Bold, considered decisions you won’t regret | Reckless “you only live once” decisions you’ll pay for later |
| A private practice that changes your behavior | A skull tattoo or aesthetic with no change in behavior |
Common Mistakes to Avoid
Mistake 1: Turning it into nihilism. “We’re all going to die, so why bother?” is the exact opposite of what the Stoics meant. Marcus remembered death and then went back to running an empire. Finite time makes your choices matter more, not less.
Mistake 2: Morbid rumination. If the thought lingers for twenty minutes and leaves you anxious instead of clear, it’s stopped being a practice and become brooding. Set it down and pick up the next task. And if you’re grieving or anxiety about death is heavy right now, be gentle with yourself and talk to someone you trust. The tool should serve you, never the other way around.
Mistake 3: Using it as an excuse. I’ve seen people quote “life is short” to justify blowing up a business, skipping the boring work or treating people badly. Life is short. That’s exactly why the boring work, done well, matters. Memento mori asks for wisdom, not impulsiveness.
Mistake 4: Keeping it as decoration. A coin or a print on the wall is fine, but only if it triggers the question. If you stop noticing it, move it or swap it.
The Real Point
Here’s what I believe after years of watching people build things: the people who remember they’re going to die tend to live like they mean it. They say no faster, they forgive faster and they start sooner. They stop treating their best work like something they’ll get around to.
You don’t need a skull on your desk. You need one honest question each morning and the courage to act on the answer. Ask it tomorrow before you touch your phone, and see what changes.
Frequently Asked Questions
Is memento mori a Stoic phrase?
The exact Latin phrase became popular later, mostly in medieval Christian art. The practice is classically Stoic: Marcus Aurelius, Epictetus and Seneca all wrote about keeping death in view daily to guide better choices.
What are common memento mori symbols?
The classic symbols are a skull, an hourglass or clock, a snuffed or guttering candle, wilting flowers and fruit. Modern versions include engraved coins, life-in-weeks calendars and simple written reminders.
Is memento mori morbid or depressing?
It shouldn’t be. Practiced well, it’s brief and ends in action: a clearer decision, a call you’ve been putting off, less time on trivia. If it leaves you anxious rather than clear, shorten it or set it aside.
How often should you practice memento mori?
Daily, but briefly. Epictetus said to keep death before your eyes every day. A 30-second morning question and a short evening review are enough for most people to feel the difference within weeks.
What is the difference between memento mori and carpe diem?
Memento mori is the reminder: your time is finite. Carpe diem, “seize the day,” is the response. Done right, remembering death leads to using today well, not reckless “you only live once” choices.
Success Advice
What Is the Dichotomy of Control? How to Practice It Daily
The dichotomy of control is the Stoic idea that some things are up to you and some things are not, and that your peace and performance depend on knowing the difference. What’s up to you is your own judgments, choices, effort and responses; what isn’t is the outcome, other people, the market, your reputation and the past. You practice it by sorting every worry into those two columns, putting all your energy into the first one and deliberately letting go of the second.
I’ve seen this play out with more founders than I can count, and on myself while building Addicted2Success. The people who burn out aren’t usually the ones working the hardest. They’re the ones spending most of their energy on things they were never in charge of: the investor who hasn’t replied, the competitor’s launch, the one-star review, the algorithm change. The dichotomy of control is the simplest fix I know for that leak, and it’s about 2,000 years old.
Before we get practical, here’s Ryan Holiday from Daily Stoic putting the whole idea into under two minutes. Watch it once, then we’ll turn it into something you can use on a Monday morning.
What Is the Dichotomy of Control?
The idea comes from Epictetus, a Greek Stoic teacher who was born a slave and went on to become one of the most influential teachers of the Roman era. The very first line of his handbook, the Enchiridion, says it plainly: “Some things are in our control and others not. Things in our control are opinion, pursuit, desire, aversion, and, in a word, whatever are our own actions. Things not in our control are body, property, reputation, command, and, in one word, whatever are not our own actions.”
That’s the whole framework. Two buckets. Epictetus wasn’t saying the second bucket doesn’t matter. He was saying it isn’t yours to command, so tying your peace of mind to it is a bad trade. He also warned what happens when you get it wrong: you’ll lament, you’ll be disturbed, and you’ll find fault with everyone around you. If you’ve ever spent a Sunday night refreshing a dashboard, you know exactly what he meant.
Here’s the line I want you to remember: you don’t control the outcome, you control the input, and the input is where all your power lives.
Up to Me vs. Not Up to Me: A Founder’s Version
The ancient examples are about property, reputation and office. Swap in the modern equivalents and it gets very real, very fast. This is the table I’d put on the wall of any small team:
| Situation | Up to me | Not up to me |
|---|---|---|
| Raising money | The quality of my deck, how many investors I contact, how well I prepare, how I follow up | Whether a partner says yes, their fund timing, the market mood that quarter |
| Customer churn | Onboarding, response time, product fixes, how honestly I read the exit survey | A customer’s budget cuts, their boss changing tools, a competitor’s discount |
| Bad reviews | How I respond, what I learn, whether I fix the real issue | What a stranger posts, how many people read it |
| Team drama | My clarity, my standards, the hard conversation I’ve been avoiding | Another person’s mood, their history, how they choose to react |
| A launch | The work, the timing I pick, the story I tell, the people I personally reach out to | The algorithm, the news cycle, whether it trends |
| My health and energy | Sleep, training, food, when I shut the laptop | Getting sick anyway, aging, genetics |
Notice something about the left column. Every item is an action you can take today. Every item on the right is a result you can only influence. That’s not an accident. The dichotomy of control is really a tool for moving your attention from results back to actions.
Why It Works (and Why It’s Not Just a Nice Quote)
Most people treat this as a calming thought. It’s actually a performance tool. When your attention is stuck on what you can’t control, you’re spending energy without producing anything. Worry feels like work, but it ships nothing.
There’s also some modern evidence behind it. Writing in Psychology Today, Stoic author and therapist Tim LeBon reported that during Stoic Week 2022, more than 2,000 participants rated how much they “control the controllables” and “let go of things I can’t control.” Both habits correlated positively with well-being, and controlling the controllables showed a strong link to flourishing. It’s survey data, not a clinical trial, but it lines up with what I’ve watched happen to people who adopt the habit.
I keep a few Stoic quotes on my phone for the days the noise gets loud, but a quote only helps if you’ve already done the sorting. The sorting is the practice.
How to Practice the Dichotomy of Control: 6 Steps
This isn’t a philosophy lecture. Here’s exactly what I’d do if you want to use this starting tomorrow.
- Do a two-column brain dump. Take a notebook, draw a line down the middle and write “Up to me” and “Not up to me” at the top. List everything that’s bothering you right now. Don’t judge it, just sort it. Most people find the right column is twice as long as the left, and that alone is a wake-up call.
- Turn every outcome into an input. For each item on the right, ask, “What part of this is mine?” “Will the investor say yes?” becomes “Send three more warm intros this week and tighten slide four.” You’re not ignoring the outcome. You’re finding the handle on it.
- Set process goals, not just outcome goals. Keep the big target, but judge your day on the part you own. “Hit $50K MRR” is a direction. “Ten sales conversations this week” is a scoreboard you control.
- Pre-decide your response. Bad news is coming at some point. Decide now what you’ll do when the deal falls through or the launch flops: take a walk, write down what you can learn, make the next call within 24 hours. A response you’ve already chosen is a response that’s up to you.
- Name it out loud in the moment. When you feel the spiral start, say, “That’s not up to me.” It sounds simple. It interrupts the loop long enough for you to ask the better question: what is?
- Review it at night. The Stoics loved an evening review. Ask three questions: Where did I spend energy on things I couldn’t control? Where did I let something I could control slide? What will I own tomorrow?
The Daily Dichotomy Checklist
- Morning: write the one result I want today and the three actions that are fully mine.
- Before any hard conversation: list what I’ll say and how I’ll act, not how they’ll react.
- When I check metrics: note one input I’ll change, then close the tab.
- When something goes wrong: “Not up to me” first, then “What’s my next move?”
- Evening: three-question review, two minutes, done.
Dichotomy of Control vs. Locus of Control
These two get mixed up all the time, so let’s clear it up. If you’ve read about building an internal locus of control, this will sound familiar, but they aren’t the same thing.
Locus of control is a psychology concept about what you believe drives your life. People with an internal locus believe their actions shape their results. People with an external locus believe luck, other people or circumstances run the show. The dichotomy of control is a practice for sorting each specific situation into what’s actually yours and what isn’t.
Here’s how I’d put them together. Locus of control is the belief that your effort matters. The dichotomy of control is the discipline to aim that effort only where it can land. An internal locus without the dichotomy can turn into control-freak behavior and self-blame for things you never owned. The dichotomy without an internal locus can turn into passive acceptance. Together, you get someone who takes full ownership of their actions and stays calm about the rest.
What About Things You Can Partly Control?
Most of business lives in a gray zone. You can’t control whether a client signs, but you’re not powerless either. Philosopher William Irvine, in A Guide to the Good Life, suggested a “trichotomy of control”: things you control completely, things you don’t control at all, and things you control partly.
It’s a useful nuance, but don’t let it become a loophole. The trick for anything in the middle is the same as step two above: break it down until you find the piece that’s entirely yours, then make that your goal. Irvine’s own example is a tennis match. You can’t control whether you win, but you can set the goal of playing your best. That’s the dichotomy doing its job inside the gray zone.
Common Mistakes When People Try This
Using it as an excuse. “Revenue isn’t up to me” is true and useless if you stop there. The dichotomy should make you more active, not less. The left column is supposed to be crowded with action.
Pretending not to care. Letting go of the outcome isn’t the same as not wanting it. You can want the deal badly and still refuse to let your peace of mind ride on it.
Putting other people in the wrong column. You don’t control your co-founder, your kids or your customers. You control how clearly you communicate, what boundaries you set and how you show up. That’s still a lot of power. It’s just the right kind.
Doing it once. One brain dump feels great. The benefit comes from doing the sorting every single day until it’s automatic.
The Bottom Line
Every founder I respect has some version of this habit, whether they call it Stoicism or not. They work like crazy on the things that are theirs, and they refuse to bleed energy on everything else. That’s not detachment. That’s focus.
So grab a notebook tonight and draw the line down the middle. Put what’s bothering you in the right column, find the action hiding inside each one, and move it to the left. Then go do the left column. That’s the dichotomy of control, and it’s one of the most practical things you’ll ever learn.
Frequently Asked Questions
What is the dichotomy of control in simple terms?
It’s the Stoic idea that some things are up to you, like your choices, effort and responses, and some aren’t, like outcomes, other people and the past. Focus your energy on the first group and let go of the second.
Who came up with the dichotomy of control?
The Stoic philosopher Epictetus, who taught in the first and second centuries AD. It opens his Enchiridion, or Handbook, and later shaped Marcus Aurelius’s thinking and modern cognitive behavioral therapy.
How do you practice the dichotomy of control every day?
Write a two-column list of what’s up to you and what isn’t, turn each outcome into an action you own, set process goals, pre-decide your response to setbacks and review at night where your energy went.
What is the difference between the dichotomy of control and locus of control?
Locus of control is a belief about whether your actions shape your results. The dichotomy of control is a practice for sorting each situation into what’s yours and what isn’t. The first fuels ownership; the second aims it.
Does the dichotomy of control mean you should stop caring about results?
No. You can want a result and work hard for it. The point is to judge yourself on the inputs you own and stop letting your peace of mind depend on outcomes you can only influence.
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