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3 Strategies Houdini, Walt Disney, and Frank Sinatra Used To Create Celebrity Buzz

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how to create your celebrity buzz

What in god’s name is Houdini, Disney, and Sinatra’s names doing in the same sentence? As a social coach and entrepreneur, I’ve discovered that one of the most powerful accelerators for each of these areas is your ability to create “Celebrity Buzz” about yourself.

Each of these great men achieved legendary success in their fields by deploying strategies to raise their “Celebrity” status. These are the same strategies used in order to create that magical “fairy dust” that compels people to assume that they should be listened to.

And while some of these strategies may inspire, shock, and even upset you; using any one of these could take your business, branding, or venture to the next level.

Here are three famous strategies that can change your life:

1. Harry Houdini’s strategy to create “buzz”

Houdini was one of history’s greatest escape artists. No one could match his ability to dazzle an audience with just a pair of handcuffs. However, it wasn’t just about the actual feat of getting out of the contraptions that made Houdini so successful. The man was an entertainer and master of suspense. Take for example, his reputation for accepting the most challenging handcuffs that anyone could come up with.

Imagine the excitement around this. He’d be on stage, rustling around with the cuffs out of plain sight. Imagination would be the audiences only guide. So they waited. And waited. And with every second that passed, it would feel as if time began to slow down completely.

All of a sudden a slight panic would spread across the audience..What if he’s stuck? What will that do to his career? He’s supposed to be unstoppable and yet..maybe he’s met his match..

Held in total suspense, the curtains would suddenly burst open! He’d snap the cuffs off, and thunderous applause would echo across the stadium. Houdini understood how to command attention using the colorful palette of people’s emotions.

“My brain is the key that sets my mind free.” – Harry Houdini

So how do you apply this in your business and life? People are drawn to the narrative of a worthy hero who overcomes difficulty. It’s inspiring and it moves them on a deep, emotional level.

Let’s say you’re running a seminar, or some kind of live event. As a speaker of your brand it’s so important to command people’s attention. If you’re well-practiced in your acting skills, you could easily create a similar pattern interrupt as if something were going wrong in your speech.

Although the small “mistake” may seem like a minor detail, it’s those details that linger in people’s heads. Make 100% sure you have this well-practiced. One of Houdini’s biggest lessons that he learned early on in life was to never practice in public.

 

2. Walt Disney’s strategy to create “buzz”

If you’ve ever read “When I Stop Talking, You’ll Know I’m Dead” by Jerry Weintraub you may recall a story he shares about Disney. (In case you don’t know who Jerry Weintraub is: he brought back Sinatra’s career, took Elvis on tour, and virtually dominated the entertainment industry as a producer and agent single-handedly).

Weintraub had a meeting set up with Walt Disney in his early years as an agent where he was flown out to meet Disney in Los Angeles.

He arrives at Disney’s office and ends up waiting not 3 or 4 or even 5 hours. He waits 5 days until he is finally called in. Flustered and a bit intimidated by this point, Weintraub is sent through a long hallway, where all of Disney’s oscars are put up on display.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney

He opens the door, enters Disney’s massive and spacious office to find a focused Walt drawing at his desk. The “negotiation” doesn’t last too long. Weintraub listens to Disney’s request, agrees, and he’s out the door.

In retrospect, Jerry couldn’t help but respect Disney for creating that reputation and placing hoops in front of him to jump through.

So what does that mean for you and your social life, business, and relationships? No one who is easy to access is valued highly.

While I don’t think you should “fake” it, I do think it’s important to put a premium on your time and your attention. When you become more ruthless about your time and attention, this one strategy will make them, like Disney, seriously valuable commodities.

 

3. Frank Sinatra’s strategy to create “buzz”

Frank Sinatra’s life story is marked by a lot of drinking, socializing, and overall debauchery. At the same time, the man was able to fit in time to have one of the most successful music, movie, and business careers in history. The question on everyone’s mind: How?

Sinatra had a reputation throughout Hollywood for being extremely ruthless about his inner circle. He would bring in people of extremely high status who he wanted to learn from, and he’d subtly and not so-subtly adopt their behaviors.

He’d pick up little nuances, character traits, idiosyncrasies, down to the phraseology; molding them together to create his own character.

“I think my greatest ambition of life is to share with others what I know.” – Frank Sinatra

Just as he did that, you’ve got to do this in your business, social life, and even in your relationships. Get around these successful people in your life and adopt those little behaviors here and there to mold into your own personality and your branding.

Whether you know it or not, you’re constantly changing every second and every minute. Nothing is static. The people who I’ve seen become successful are the ones who continuously surround themselves with men who are far above they are.

George Clooney modeled Cary Grant; Sinatra modeled Humphrey Bogart; Julius Caesar modeled Alexander the Great. Modeling extraordinary people can help you figure out who you want to be and what you want to look like.

Which of these three is your favorite strategy and why? Please leave your thoughts in the comment section below!

Z Pasha is a speaker, social dynamics coach and founder of ZpashaSocial.com and is known by many as "America's First Class Social Coach", where he exclusively trains men on how to build a purposeful social life, influence, and create powerful networking connections. You can find more entertaining and powerful articles, videos, and content on his website.

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

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landing page hacks that generate leads

If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

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No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

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