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How To Track Down A Celebrity Entrepreneur – A Lesson In Persistence



This post is a story about how I tried to contact one man for over a year and finally got through. He’s a man who has had a lot of success in the Silicon Valley tech world and is know to many as “Richard Branson’s Entrepreneur Gatekeeper.” For the record, I did not want to talk with him to get anywhere near Richard.

There are times in your life where you feel compelled to pursue something and stop at nothing, and you don’t even know why. This was one of those moments for me. Connecting with this celebrity entrepreneur seemed like my destiny, and I became convinced it was my fate.

Members of my inner business network told me that I had to talk with this person. The more elusive he became, the more intrigued I started to become. Maybe I was naïve to want to talk with someone who was so influential in the world. I mean, what does little old me from Melbourne Australia really have to offer? As it turns out, I had quite a bit to offer – never underestimate your value.

Thinking back, this moment of connecting with this celebrity entrepreneur felt a lot like déjà vu. It started to remind me of the time when I first met with Joel Brown all those years back. I felt it was my mission to connect with Joel, and like this latest experience, I wasn’t exactly sure why.

We all have an innate intuition and what has helped me be successful is to follow this intuition even when it may seem like there is no reason too. What you’re about to read below is how one year worth of persistence finally got me to the illusive man I desperately wanted to talk with. Along the journey, many of my contacts told me that this man was impossible to track down, and so I just kept changing my approach.

Below are the 4 tools I used to track down this celebrity entrepreneur:


1. A compelling reason to connect

Trying to contact someone who is highly influential can be hard work so you have to set yourself up for success. The first thing I recommend doing is coming up with a compelling reason why this person should connect with you and have a conversation.

You have to put yourself in their headspace and try to imagine what a day in their life must be like. You need to spend time researching the person to understand what is important to them. Social media is one of the best ways to conduct your research because you can often see a glimpse of their personal life.

Once you have written down your compelling reason, add a sentence about the action that you want the person to take. In my example, I discovered that sport was a key part of this person’s life and that it was this network that might be able to introduce me to him. I also learned that the compelling reason I had come up with was directly aligned to what this person was dedicated to doing every day.


2. Try different channels

Contacting people these days is more complicated than before in some ways. In times gone by, you used to just have email or phone, and that was it. Now, you have email, phone, Facebook, Twitter, their website, work email, personal email, etc.

The trick is to understand what method of communication the person you want to contact prefers. Often with social media, you can quickly work out if the person runs their own account, and how many times a day they post. The more the person posts on one channel, the more likely they are to respond.

One tip I’ve been taught is to tag the person you want to contact a few times in your social media posts which could be relevant or even about them. Back to my example, I tried the work email first with a very compelling and eye-catching message which didn’t get me a response.

I then tried making a comment on one of this person’s posts on Facebook with a question – still nothing. At this point, the only thing I could do was get an introduction because a direct reach out was not working.


3. Sell yourself to the gatekeeper

When you have to get an introduction to someone who is highly influential you have to tread carefully. Often the mutual connections you have in common with someone may be reluctant to introduce you out of fear that you will mess up or make them look stupid.

Using tools like LinkedIn, I discovered that I had sixty-three connections in common with the person I wanted to talk with. Over a long period of time, I contacted different connections asking for them to introduce me.

I made sure that I clearly articulated why I wanted to talk with this person and did my best to make the person introducing me look like a hero because of the compelling reason I had come up, which was genuine at the same time.

Eventually, I found someone who was quite unsuspecting, who had a direct way to the person. They asked to verify my reason for talking with this man and once I told them, they emailed me back and said that they thought the reason was perfectly aligned with this celebrity entrepreneur’s vision.

At this point, I thought I was in because the lady offered to email introduce me to the person’s private email address. I thought that having the personal email was my way in. What I have learned is even once you get the personal email address, you should ask, “What’s the best channel to communicate with them going forward?”

In the case of this person, I was told that Facebook Messenger was the way she got in contact with this person, and she told me that email wasn’t the best way.


4. Persistence wins the struggle

Trying to connect with a celebrity entrepreneur is difficult at the best of times because everyone wants to pitch their business idea to them. What I have highlighted above took a long time to play out and even once I got the email introduction to their personal email, I still got no response.

See, I had tried all the ways I knew to contact them but what I have learned is that often you can be just 2mm away from success. Even though I had tried contacting the person on Facebook, I never sent them a message via Facebook messenger.

Now that I had an introduction to the person’s email from someone they trusted, I then went in for the kill and messaged the person via Facebook. Lucky for me, out of sheer luck, they had accepted my friend request months back.

Within a few minutes, I had a response and a way to communicate with them. Without persistence, you will never connect with influential individuals or get the top-notch advice that many never get to hear. You have to not take no for an answer and keep changing your approach.


***Final Thought***

Your network is critical for anything you want to achieve and no matter what your idea of success is, you will need help from other people. The best way to learn any skill is not through just reading books and watching videos online, it’s through having real conversations with people that have succeeded.

What can happen, after a story like what I have described for you above, is that when you connect with a highly influential person, if they like you, you may just become part of their network and even go on to do business with them.

Keep your mind open, believe that everything happens for a reason, and go out there and have a go no matter what the result is. Don’t let anyone tell you that you can’t do something because you can.

Who have you been lucky enough to connect with? What was your strategy? I’d love to know the answer in the comments section below or on my website and my Facebook.


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Lessons We Can All Learn From Martin Luther King Jr.’s Leadership

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader



mlk jr

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

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