Scale Your Business
10 Creative Ways To Make Money Online
If you’d claimed it was possible for the average guy on the street to make millions of dollars online just a decade ago, the chances are good you’d have heard nothing but laughter in response. Today, though, there are countless Internet millionaires who turned a great idea into obscene profit, used the power of the web to promote their offline business or simply worked their butt off to sell their skills online.
While it’s unlikely that you’ll ever earn enough to buy your own private island, there’s nothing to stop you from using your skills to make a comfortable living online. In fact, while the media would have you believe that online success stories are limited to just a few lucky, hard working people who stumbled on a great idea that went on to make millions, the reality is that there are tens of thousands of people who make a living exclusively online. Here are just ten ways you can join them.
How To Make Money Online
1. Sell Stock Photography
The Internet has caused an explosion in the demand for stock photography. As the number of media and commercial outlets has increased dramatically with the growth of online media there’s an enormous need for high quality stock photos.
Yuri Arcurs is the man everyone turns to for their stock photo needs. As the world’s top selling stock photographer he sells an image every 8 seconds, 24 hours a day (that works out to over 4 million images each year). Arcurs makes millions of dollars each year simply by being the best at what he does. There are lots of great photographers in the world and the barrier to entry is as low as ownership of a camera, but Arcurs has managed to build a reputation online for consistent, high quality and imaginative images.
If you’re a professional photographer (or even just a hobbyist) you should consider the possibilities of selling stock images online.
2. Tweet For Sponsors
SponsoredTweets.com is an online platform that allows you to make money on Twitter by charging sponsors for communicating their advertising messages to your followers. You set the amount you want to get paid for every tweet you make, choose a category and select keywords you want to work with. You then wait for advertisers to contact you and take you up on your offer, paying you the amount you specified for each tweet that you make.
All throughout the process, the tweeter has full control over his or her account, and may choose the wordings of the tweets, or may choose to reject the tweet altogether.
3. Blog for Ad Revenues
If, however, you already have a blog with a devoted following it should be easy for you to leverage your readers into hard cash. Ad networks such as Google AdSense pay big money to place their ads on your site, and you’ll receive a payment every time a reader clicks one. While it’s easy to go overboard and fill every spare pixel, if you place your ads well it’s possible to make a comfortable income from your site.
One of the most successful bloggers around today is John Chow, a Canadian blogger who makes more than $40,000 a month through ad sales and other revenue streams. Ironically, his blog is about ways to make money online.
4. Sell Affiliate Products
If you have a flair for sales copy or webinars you could try your hand at selling products for affiliates. While many people take the seedy route of selling diet pills and penis enlargement products, if you want to keep your conscience clear you’ll find that Amazon runs a very successful affiliate program that allows you to make money advertising any of the products for sale on their site. eBay also have a pretty good affiliate setup, with their top affiliates earning $1.3 Million a month, WOW!
5. Write an e Book
In recent years the self-publishing world has exploded online to the point at which you don’t even have to run your own site in order to promote a book. Amazon, Barnes & Noble and Kobo are just a few of the sites on which you could self-publish today, with commission rates of around 70% available on every sale.
The number of eBooks on Amazon reached 8 million last year, and Amazon stated that eBooks are outselling hard backs 2 to 1, 62% of ebook sales fell into the Thriller and Mystery genre, so if you feel that you could pull this style of genre off then you will be in for a good chance of sales.
26 year old self published author, Amanda Hocking from Minnesota makes more than $2 Million a year from her ebook sales. Amanda Hocking’s stories about, trolls, vampires and zombies and ‘supernatural teen romances’ sell for $2.99 or for as little as $.99.
6. Become a Virtual Assistant
Every small businessman would love to hire a full time assistant to take care of the little things, but many simply can’t afford one. Thanks to the Internet, though, they can now hire part time assistants who work for a whole host of clients, and all at a much lower cost than a full time staff member.
If you work from home this may be a perfect opportunity to make a consistent income. Virtual assistants can earn $20 an hour in return for booking travel tickets, interacting with clients and dealing with the daily needs of small businesses.
7. Lease Your Skills
Most people have at least one skill that carries a market value, though until now that skill may have been impossible to monetize in the traditional job market.
Sites such as 99Designs, Elance, Freelancer and iWriter allow people to hire out their skills as writers, coders, designers, translators and lots more on a contract basis. Freelancing sites are a great way to boost your income in your free time, and with enough motivation and hard work you could find yourself earning a comfortable full time income from them.
8. Selling on eBay
eBay is a great way to turn your unwanted things into a little spending money, but it isn’t just a place to sell your old Star Wars action figures. In fact, eBay’s global marketplace can offer a great way for canny traders to buy and sell their way to profit. By buying wholesale you can sell anything with a mark up. Even better, if you have the skills to make things people want to buy you could start your own home-based craft business, selling to customers around the world.
Matt & Amanda Clarkson are a successful couple who so far have managed to make over $8 Million in eBay sales.
9. Become A Mobile App Tester
People that are rather uncertain of their application development potential can still make some money through the usage of iPhone apps.
People that have the time and desire to test iPhone apps and discover bugs can be rewarded payments for their efforts. uTest is one such application. Individuals that have signed up will also build some reputation on the basis of the testing they have done so far.
Better reputation signifies access to more profitable app testing opportunities.
10. Designing T-Shirts
Finally, if you have something of an artistic streak you could kick off the next viral sensation with your own range of funky, arty t-shirts. Sites such as CafePress allow users to upload their own t-shirt designs and sell them on their personal online store.
You can also contact distributors such as threadless.com or designbyhumans.com to release your t-shirt designs to the masses.
If your designs catch the eye you could be looking at enormous profits when they take off in a big way.
Checkout our article The Top 10 Tips On Starting Your Own Successful Clothing Line, this should give you an idea on how to kick things off.
Conclusion
As you can see, to make money online you don’t have to be particularly skilled with computers. You don’t need to be know how to build your own website from the ground up, and you don’t have to be a mogul with millions of dollars to invest in success. If you have any kind of artistic skills, creativity or business savvy you can turn it into profit.
In short, you should understand that the online world is just like real life. The same opportunities are there for the taking, but instead of drawing your customers from just your home town you can reach out with your great ideas to the far reaches of the earth.
So why not start today?
Scale Your Business
Why Your Team’s “8 Hours” Is a Lie (And What That Costs You)
A guy I know runs a 14 person warehouse supply shop outside Columbus. He paid his crew for 38,400 hours last year. When he finally sat down with actual clock data instead of gut feel, the number he could defend was closer to 34,000. That’s a whole employee he was paying for who never showed up. Not theft, not fraud. Just a decade of rounding, of “close enough,” of a supervisor who liked his team too much to say anything.
Most owners I talk to assume their payroll is roughly accurate. It isn’t, and the gap rarely comes from the person you suspect. It lives in the spaces nobody watches. The 7 minutes between clock-in and the first task. The shift that runs 22 minutes long because nobody wanted to be the one to interrupt. The break that stretches. Multiply one careless minute across a crew and a year and it stops being a rounding error and starts being a real line item you’d notice on your P&L.
Here’s what I’d tell that shop owner if he asked me today: stop treating hours as a feeling and start treating them as data. That’s the whole job of time and attendance software, and if you’re still running this on paper or a spreadsheet, you’re the last person in the room who trusts a guess over a record.
The Payroll Gap Map: Where Your Money Actually Leaks
I built a simple model for tracking this a few years back, and I call it the Payroll Gap Map. It splits every hour you pay for into three buckets. The first is productive time, the work you hired someone to do. The second is ghost time, paid minutes that produce nothing measurable, lunch runovers, late starts, and the slow drift at end of shift. The third is unpaid effort, the overtime nobody logged, the early login from the parking lot, the “I’ll fix it later” that never gets reimbursed.
Ghost time and unpaid effort are both expensive, but they pull in opposite directions. Ghost time inflates your payroll. Unpaid effort erodes trust, and it’s the quiet reason your best people eventually leave. Most managers only see one of them because their system only records one of them.
When I first started mapping this, I assumed ghost time was a discipline problem. I was wrong. It’s an information problem. If your crew doesn’t know their exact hours are visible to them, they treat a few minutes as a rounding courtesy. The moment they can see their own clock data, the behavior shifts on its own. You don’t have to chase it.
What a Real Time Record Looks Like
A legitimate time record isn’t a punch-in number. It’s a story about a day. You want the raw clock event, the break markers, the project or job code attached, and the approval trail showing who signed off and when. That’s four layers, and paper gives you roughly one and a half of them.
Digital records also create something a spreadsheet can’t: a trail you can audit. Labour law across most of the developed world sets baseline employee protections around working time, rest breaks and record keeping, and employers are expected to keep accurate records of hours worked.
The European Union publishes its working time directives as an example of how formal these expectations have become. Your own jurisdiction will differ, but the pattern is universal: the burden of proof sits with the employer, not the employee. When a dispute lands on your desk, “I’m pretty sure he was here” is not a defense. A timestamp is.
Why Your Best Employees Hate Your Current System Most
This is the part that surprised me when I ran my first paid pilot with a crew of 22.
The hourly staff whose hours were always recorded correctly were the least bothered by paper timesheets. They clocked in on the minute, clocked out on the minute, no friction. The people who hated it were the ones who actually carried the extra weight. The shift lead who covered a gap and forgot to write it down. The administrator who did 40 minutes of catch-up on a Sunday because she cared. They were being quietly punished by a system too blunt to see them.
So if you’re weighing whether to move off paper, here’s the test I’d run before you buy anything. Take one full work week. Ask each team member to log their own hours twice a day, once at midday and once at end of shift, in a shared sheet. Compare that to the official record. Three things will surface. Who consistently under-reports. Which departments drift most. And whether the drift tracks a real workload problem or just loose supervision. That single week will tell you more about your business than a quarter of reports.
Only then should you pick software. The tool has to fit your reality, not the other way around. A restaurant with a rotating roster needs schedule-driven tracking. A construction company working at multiple sites needs location-aware clocking. A distributed office needs flexible-hour logic. If your team runs on annualised hours or a Bradford-style absence model, your tool has to speak that language natively or you’ll spend the first year fighting it. That’s the kind of thing you should confirm before you sign a contract, not after.
What the Research Actually Says About Presence
The instinct is to assume paid hours and productive hours track one to one. They don’t. We’ve had decades of evidence on the gap between time at work and time actually working, and the pattern holds across industries and countries. SHRM is a solid starting point if you want a neutral clearinghouse on workforce time, engagement and productivity research. The consistent finding is that manager oversight quality matters more than the number of hours scheduled.
Which is the case for the software in the first place. A time system doesn’t manage people. It removes the ambiguity that lets people manage themselves badly, and it removes the blind spot that lets good people go uncredited. Your supervisors still do the human part.
The Tuesday Afternoon Test
If you want a one-minute diagnostic right now, run this. Pull last Tuesday’s records for any single department. Look at the five minute block after every scheduled start time and the five minute block before every scheduled end time. Count how many entries cluster in those windows. If more than two-thirds do, your people are clocking around the edges of what you asked for. That’s your gap. It doesn’t need a consultant to explain it, just a shift in how you measure.
None of this requires you to become a surveillance boss. That’s the move I’d warn against most. Treating your crew like suspects burns trust faster than ghost time ever costs you. The right posture is transparency in both directions: they see their hours, you see the patterns, and the conversation is about workload, not guilt. Half the “problems” I’ve helped owners untangle were just people trying to do a good job inside a system that never gave them the information to do it cleanly.
Stop paying for the hours you think you got. Pay for the ones you can prove. Start with last Tuesday. What does your five-minute window tell you about your own team?
AI
Stop Overthinking AI: How to Use AI in Business to Scale
Why You Have AI Entirely Wrong
There is a massive misconception paralyzing business owners right now: the belief that implementing AI means you must fundamentally transform into a “tech company.”
This is a dangerous illusion. Think about the internet. Almost every single business on earth uses the internet today, but very few of them are actually “internet companies.” The internet is merely a delivery mechanism for the underlying product. AI is the exact same thing. It is a tool used to make your core business faster, cheaper, better, and less risky.
You do not need to pivot your business model. You just need to understand how to leverage the technology to optimize the operations you are already executing. If you want to survive the next 18 months, you have to acquire what I call “Cloud to Dirt” knowledge, and you have to start automating your workflows today.
The “Cloud to Dirt” Advantage
Many founders assume they can just hire a tech nerd to integrate AI for them. This is a massive mistake.
To achieve disproportionate returns, you need vertical integration of knowledge… understanding everything from the high-level strategy (the cloud) all the way down to how an API connects to your CRM (the dirt).
If you just hire a developer and ask them what is possible, they will answer within their limited context of technology. They don’t know your business. They don’t understand your sales cycle, your margin structure, or your customer psychology. True operational alpha comes when you overlay your deep business acumen on top of technical capability. You are the only person who can see how connecting different tools will generate actual cash flow.
You don’t have to be a coder. Go to YouTube, find a tutorial on how to automate a specific task, drop the transcript into an AI, and ask it to guide you step-by-step. When you get stuck, take a screenshot, upload it, and ask the AI what to do next. Do this repeatedly until the automation works.
Stop Blaming the Machine (The Apples-to-Apples Rule)
When business owners finally try to install AI… let’s say, an AI sales setter.. they often plug a half-built prompt into their system, watch it fail, and immediately declare that AI doesn’t work.
This is intellectual laziness. You are comparing a brand-new, untrained AI system against a human sales process that you have spent six years optimizing and refining with SOPs and daily training. That is not an apples-to-apples comparison.
If you hired a brand-new human sales rep off the street and threw them on the phones with zero training, they would be terrible too. AI will make the things you are doing easier and faster, but it does not mean you can ignore the fundamental rules of business. You still have to train the model, you still have to understand human psychology, and you still have to possess a functional sales process.
Real-World AI Implementation: Department by Department
AI is not magic; it is simply elite pattern recognition. Stop romanticizing your “gut instinct” and start mapping the actual behaviors you take to get an outcome. Here is how you can deploy AI across your entire organization today:
1. The Marketing Engine (The Self-Licking Ice Cream Cone)
AI can manage your entire content pipeline. You can use it to identify trending formats and hooks, cross-reference those trends against your brand identity, and generate highly targeted video scripts.
But true leverage comes from automation loops. You can build a system where every time a customer posts a “win” in your private community, an AI immediately extracts that text, runs it through six high-converting visual templates, and instantly launches it as a new Facebook ad campaign. Your product delivery automatically funds your marketing.
2. The Sales Autobot
Speed to lead is everything. You can deploy AI agents to instantly enrich inbound leads, cross-reference their company data, and send highly personalized text messages or voice notes the second they opt in. If your human team goes to sleep at 7:00 PM, your AI setter can dynamically schedule high-ticket meetings at 3:00 AM, completely eliminating availability constraints.
3. Operational Risk Mitigation (Legal & Finance)
AI is incredible at reducing risk. Massive corporations like PayPal have saved hundreds of millions by using AI to recognize fraud patterns faster than human analysts. In your business, your general counsel or legal team doesn’t need an army of paralegals. They can use AI agents to instantly draft first responses, generate cease-and-desist letters, and review vendor contracts for specific liabilities in seconds.
The 18-Month Window
We are in a very rare, 18-month window where massive wealth will be created by founders who simply apply these tools faster than their competitors.
You do not need to advertise that you use AI. Nobody cares what CRM you use, and nobody cares if an AI wrote the email. They only care that the product is better, the service is faster, and the price is right. Dedicate one block of time every single week to entirely automate one specific workflow in your day. Do not wait for a developer to do it for you. Build your army of agents, automate the dirt, and scale the cloud.
If you want to survive the next 18 months, you have to acquire the “Cloud to Dirt” knowledge I talked about before and you have to start automating your workflows today.
Most operators stop at the first layer of automation and wonder why the returns stay small. The real leverage shows up when you connect systems so that one action triggers the next without anyone touching it.
Scale Your Business
How Americans abroad can build a tax-smart success mindset while living overseas
The entrepreneurial mindset that helps you thrive in a new country can also help you navigate the unique financial complexity of being an American expat. Success overseas isn’t just about building wealth – it’s about building it tax-smart, with clarity about your obligations and a plan that works across borders.
For many Americans living abroad, expat financial planning feels like a moving target. You earn income in one country, file taxes in another, and try to build long-term wealth while managing two sets of rules. The difference between someone who builds sustainable wealth overseas and someone who loses ground often comes down to mindset.
With the right approach to overseas tax preparation and strategic expat finances management, you can turn complexity into opportunity. Americans abroad have access to powerful tax benefits that most people never use simply because they don’t know the benefits exist or how to claim them correctly.
Why your domestic success playbook doesn’t work overseas
When you move abroad, your financial picture changes in ways most people don’t expect. The US taxes citizens on worldwide income regardless of where they live. This catches many expats off guard years after they’ve relocated.
While most countries tax based on residence, the US is one of only two nations that follows citizenship-based taxation. This creates the foundation for nearly every financial planning challenge Americans abroad face.
Your salary, investment returns, rental income, and business profits are all reportable to the IRS, even if you never set foot in the US during the tax year. Layer that obligation on top of your host country’s tax system, and you’re operating in two frameworks simultaneously.
Expat investment advice begins with recognizing this dual structure. The mutual fund that makes perfect sense for a domestic investor can trigger punitive tax treatment when held by an expat. Foreign pension contributions that are tax-deferred locally may be taxable immediately under US rules. Currency fluctuations can create taxable gains even when your purchasing power hasn’t increased.
A tax-smart success mindset starts with accepting that your financial decisions now have cross-border implications. Every strategy needs to be evaluated through that lens.
The two tax tools every expat needs to understand
Americans abroad can access two primary mechanisms to reduce or eliminate US tax on foreign income: the Foreign Earned Income Exclusion (FEIE) and the Foreign Tax Credit (FTC). Understanding when to use each tool is one of the most important decisions in financial planning for expats.
The FEIE allows qualifying individuals to exclude a substantial amount of foreign earned income from US taxation. To qualify, you must meet either the bona fide residence test or the physical presence test. The exclusion applies only to earned income like wages and self-employment income – not passive income such as dividends or interest.
The Foreign Tax Credit works differently. Instead of excluding income, it provides a dollar-for-dollar credit against your US tax liability for foreign taxes you’ve paid or accrued. The FTC is claimed on Form 1116. It can apply to all types of foreign-source income and can be carried back or forward if you don’t use the full amount in a given year.
|
Consideration |
Foreign Earned Income Exclusion (FEIE) |
Foreign Tax Credit (FTC) |
|
Income type covered |
Earned income only (wages, self-employment) |
All foreign-source income including passive |
|
How it works |
Excludes qualifying income from US taxable income |
Offsets US tax with foreign taxes paid |
|
Best for |
Low-tax or no-tax jurisdictions |
High-tax countries |
|
IRA eligibility impact |
Excluded income doesn’t count as earned income |
Preserves earned income for contributions |
|
Revocation consequence |
Five-year lockout from re-electing |
Can change annually |
Choosing the wrong mechanism can cost you thousands of dollars annually. Expats in high-tax countries like Germany or France typically benefit more from the FTC because their foreign tax bill exceeds what they would owe the US. Those in low-tax jurisdictions like the UAE or Singapore often do better with the FEIE.
Beyond income – how expats should think about investing
Expat investing introduces constraints that don’t exist for domestic US investors. The most significant is the PFIC (Passive Foreign Investment Company) rule. This rule applies to most non-US mutual funds, ETFs, and pooled investment vehicles. These investments face highly punitive tax treatment and complex reporting requirements on Form 8621.
Many Americans abroad discover this rule only after they’ve already invested through a local bank or financial institution. This is why experienced expatriate financial advice typically steers Americans toward US-domiciled investments whenever possible.
US mutual funds and ETFs generally offer lower fees, better liquidity, and more favorable tax treatment than their foreign equivalents. The challenge is access. Some US institutions restrict services for Americans living abroad due to regulatory complexity.
For expats who need to hold foreign investments, understanding which structures avoid PFIC treatment becomes critical. Direct stock ownership, certain foreign pensions with treaty protection, and specific investment accounts may provide workable alternatives.
The reporting obligations that trip up even smart expats
Success overseas means staying compliant with reporting requirements that most Americans have never heard of. FBAR (FinCEN Form 114) is triggered when the aggregate value of your foreign financial accounts exceeds a specific threshold at any point during the year. That includes:
- Checking accounts
- Savings accounts
- Investment accounts
- Certain foreign pensions
The reporting threshold is low enough that most expats with even modest savings will cross it. Miss the filing deadline, and the penalties can be severe – even when no tax is owed. FBAR is filed separately from your tax return through a different system, which adds to the confusion.
Form 8938 (Statement of Specified Foreign Financial Assets) overlaps with FBAR but isn’t identical. It’s attached to your tax return and has higher thresholds that vary based on your filing status and whether you live abroad. Some assets must be reported on both forms, while others appear on only one.
Then there are forms for foreign business ownership (Form 5471), foreign partnerships (Form 8865), foreign trusts (Form 3520), and large foreign gifts (also Form 3520). Each has its own filing requirements, deadlines, and penalty structures.
A tax-smart success mindset includes building reporting obligations into your financial planning from the beginning rather than discovering them during tax season. Many expats find that professional help with overseas tax preparation pays for itself by avoiding missed deadlines and ensuring accurate reporting.
Currency, timing, and the invisible costs of expat wealth building
Exchange rates create a financial variable that domestic investors never think about. When you earn in euros but report in dollars, every transaction gets filtered through the USD exchange rate on the date it occurs.
This matters for investments for expats because currency movements can create phantom gains or losses. Sell an investment in your host country currency for the same price you bought it, and you might still owe US tax if the dollar weakened during the holding period.
Retirement planning for US expats adds another layer. Contributions to foreign retirement plans may or may not be deductible for US purposes depending on whether a tax treaty provides relief. Estate planning carries similar complexity. Estate tax treaties may or may not protect your assets from double taxation.
Building a financial plan that works across borders
Effective financial planning for expatriates starts with coordination rather than isolation. Your investment strategy, tax planning, retirement savings, and estate plan all need to work together across both tax systems. This typically requires specialized expertise.
Look for professionals who understand both US tax law and the financial system in your host country. They should know PFIC rules, tax treaty provisions, totalization agreements for Social Security, and the practical challenges of expat invest decisions.
Some expats benefit from maintaining US-based brokerage accounts and using US-domiciled investments even while living abroad. Others need a more hybrid approach that incorporates local retirement plans or real estate. The right structure depends on your income level, your host country’s tax rates, your timeline abroad, and your long-term goals.
The success mindset that makes it all work
Building wealth overseas as a US citizen requires accepting that your financial life will always have an extra layer of complexity. The expats who thrive financially are those who treat that complexity as a manageable cost of doing business rather than an insurmountable obstacle.
This means staying proactive rather than reactive. It means filing tax returns even when no tax is due, because that’s how you claim exclusions and preserve future options. It means asking questions before making major financial decisions rather than assuming the rules work the same way they did at home.
It also means recognizing when specialized help provides value. Most expats eventually discover that investing as an expat and managing expatriate investments while staying compliant requires expertise they don’t have time to develop themselves. The right professional guidance – whether for tax preparation, financial planning, or both – typically pays for itself in avoided mistakes and optimized strategy.
Success overseas isn’t about avoiding US tax obligations. It’s about understanding them well enough to make smart decisions within the system you’re required to navigate. Americans abroad who build that understanding into their financial approach from the beginning consistently outperform those who treat taxes as an afterthought.
The opportunity to live and work internationally is valuable in ways that go far beyond finances. With the right tax-smart mindset and proper planning, you can make sure your years abroad build lasting wealth instead of just creating expensive compliance headaches.
Scale Your Business
Brawl Stars Championship: How a Free Mobile Game Built a Pro Esports Business
The Brawl Stars Championship shows how Supercell lets a free mobile game carry a real esports business, with an open ladder, in-game team cosmetic sales and broadcast rights handed to a specialist operator. Read on for how the business pieces fit together and what founders can learn from it.
A Free Game With a Pro Circuit on Top

Brawl Stars is a free-to-play game developed by the Helsinki-based company Supercell. It’s characterized by short matches played by small teams, with each individual controlling one brawler (one of the many playable characters within the game). Players progress by gaining trophies, the points that determine a player’s rank on the in-game ladder.
Most casual players climb at their own pace, and many pick up skins (cosmetic outfits that change how a brawler looks, not how it plays) for their favorite characters along the way. Others want a full roster from day one, and there are Brawl Stars accounts listed by trophies, brawlers and skins from various sellers for that. Pro Brawl Stars tournaments can pull viewers from this large group of players who play the game just for fun.
The player pool is the most important thing for a pro circuit. A game that can be played in mere minutes by anyone with a smartphone can build a huge audience, which in turn means there is support for the pro circuit. In free to play esports, I’d say the download button does the heaviest lifting.
How the Open Ladder Works
Supercell has already set out the Brawl Stars Championship format for 2027, and the 2027 format breakdown splits it into two tiers, Top Level and Challengers, with promotion and relegation between them. This means teams move up or drop down based on results. The year is divided into two splits (separate competitive seasons), with the Top Level running 8 teams in each of four main regions (East Asia, EMEA, South America, North America), with Mainland China details to be announced later. Each regional split runs for 12 weeks.
Challengers has 12 regional circuits and is the sole route into the Top Level. It runs through open qualifiers and regional league play, and at the in-person Challengers Finals the top Challengers teams compete against the bottom teams from the Top Level. Split 1 culminates in the Brawl Cup, a three-day international LAN (an in-person event where teams play on a local network instead of online), and the winner secures an additional World Finals slot for its region. Split 2 leads directly into the World Finals.
This is what separates the model from a closed league: no organization is locked out. Any organization can enter its team in open qualifiers for a chance to play against the best in the world. That keeps the bottom end of the ladder busy, and a busy bottom end is what keeps the top interesting.
Where the Money Comes From
There are three sides of this mobile esports business model: team cosmetics, broadcast and commercial rights, and the prize pool. Supercell hasn’t published a revenue breakdown for Brawl Stars esports, so the table shows who pays and who is named as holding the rights or beneficiary. It doesn’t show amounts.
|
Piece |
Who pays |
Who is named as the beneficiary |
|
Team cosmetics: pins, profile icons, sprays, skins |
Players, inside the game |
The partner teams, per Supercell (“you’re not only supporting your favorite teams but also contributing to the growth of Brawl Esports”); the split is not published |
|
Broadcast and commercial rights |
Not published |
BLAST, which holds the commercial rights and produces the broadcasts: 32 broadcast days a year across six seasons |
|
Prize pool |
Not published (Supercell announces the figure) |
Competing teams: $2,000,000 for the Brawl Stars Championship per Supercell; its World Finals page lists $1,000,000 for that event |
The player pays for in-game cosmetics they’d want anyway, and part of that supports their favorite teams, so the teams earn attention and income without having to sell anything to fans themselves. BLAST keeps the rights and production, so the studio doesn’t have to run a broadcast business on the side.
A post on Supercell’s partner team page says that paying for a team’s pins, profile icons, sprays or skins supports the partner teams, and that the Championship is open to everyone with a $2,000,000 prize pool. Pins are chat emotes, sprays are tags painted on the map and profile icons are avatar pictures.
The 2026 Brawl Stars World Finals runs November 20 to 22 at Tokyo Metropolitan Gymnasium, with 12 teams playing for $1,000,000, per Supercell’s World Finals page. BLAST’s deal, announced in December 2025, covers commercial rights and production, with 32 broadcast days a year across six seasons and support for a multi-million-dollar Brawl Stars esports prize pool.
What Partner Teams and Brands Get
Supercell’s Partner Program, a collaboration between the game development studio Supercell and certain teams, includes Brawl Stars partner teams, such as NAVI, SK Gaming, LOUD Esports and Team Heretics. The partner-team page mentions in-game cosmetics and their role in the tournament’s story, but nothing about benefits, fees, or revenue share. Supercell says its Club Partner Program is expanding for 2027, with a revised application process.
For a brand, the live aspect of a tournament can be of far greater value than a stream of their event (especially if it’s a 3-day event held in a single arena). The article on physical touchpoints that build trust with regular customers points the same way: for many companies, the true value of participating in esports is the handful of events where they can get their brand exposed on a live basis (as opposed to a typical stream where people half watch on a bus).
What a Founder Can Take From It
- Lower the barrier to entry: Brawl Stars is free to download and play for everyone, and that is how Supercell feeds the rest of the ecosystem. A product that requires a sales call to get into the hands of potential customers will only have a small audience on top of it.
- Let fans fund the teams: Partner teams already have cosmetics fans would want anyway. The teams get named in-game, and fans can support their favorite teams just by picking them up, a bit like turning an audience into clients.
- Hand operations to a specialist: Supercell makes games, and BLAST broadcasts Supercell’s esports. Thus, the studio doesn’t have to handle the commercial rights and live TV side of its sporting events. More founders should aim to hand off the work that they are only average at.
- Build a visible next step: Open qualifiers, Challengers Finals, a group stage and a Grand Final. Fans want to see the progression of their favorite teams and customers want to know where the journey will take them.
What Nobody Outside Supercell Can See
Many details of the new setup aren’t public yet. How much do team cosmetics earn? What kind of revenue share do the partners get? How does money from rights get split between Supercell and BLAST? And how much of the prize money do partners help cover? That’s why it’s best to treat the setup, not the numbers, as the lesson. The open ladder, the in-game shop and the outsourced broadcast all rely on a huge player base playing for free. A business built on an open ladder only works as long as that player base stays large, and that’s the part I’d keep watching.
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