Over the past 15 years, I’ve developed a set of proven, systematic shortcuts that you can take in order to create and launch your digital product, so it becomes a winner for you, your business, and your income.
I call the set of shortcuts, and the training program that teaches them to you, the “Digital Product Blueprint” – and we start class for it very soon.
Right now, I’m going to show you some of the shortcuts I’ve learned in the form of 5 checklists that you can use immediately to start or build your digital product business…
1. The Niche Checklist
Targeting the right niche (or audience) is one of the most important factors to your business success.
Because when you get your audience right, then you know who they are in your mind, how to talk to them, and what to say to connect with and persuade them to buy.
If you don’t get your audience right, then you’re continually guessing, and you’ll probably create a product that NO ONE WANTS TO BUY.
Here’s the checklist I use whenever I target a new niche:
1) Narrow Your Niche – Don’t try to create a product that appeals to everyone. Get specific in order to create a product people really want to buy.
2) Use my 3 Question Test – Is your target customer motivated? Are they actively searching for a solution? Are they having a hard time finding the right answer?
3) Create A Category – Think in terms of categories, and create your own. My category was to help men get dates.
4) Name Your Category – Example: “Dating Advice For Men.”
5) Create Your Customer Avatar – Put all the traits together, and create one person in your mind. Give them a name.
2. The Product Checklist
As you make your product, it’s important to remember that you can make a digital product that actually does most of the heavy lifting of the sales and marketing for you.
You can create a product that people are already searching for, that they already want to buy. And you can do this relatively easily and quickly.
Here’s my checklist for creating a product that sells itself:
1) Create an outline based on the things that people are searching for. If you base your outline on what people are searching for, then you have something that people already want to buy.
2) Get a rapid prototype together of your digital product and start testing on the market. It doesn’t have to be perfect because you’re going to refine it based off actual feedback from your customers.
3) Use Knowledge Frameworks (proven formulas for effectively teaching or delivering content). I use a total of 7 different knowledge frameworks, so it’s super fast and easy to create quality content for my products.
4) Package your knowledge in the highest-value format you can. There are many types of digital products, with books, audio courses, video courses, membership sites being just a few of them.
5) Name your product correctly. Tip: Use the most important benefit or outcome or result that your customer wants or wants to avoid.
3. The Marketing Checklist
We all intuitively know that marketing is a key to our online business success, but we’re often afraid of it because we don’t want to turn people off with a bunch of high-pressure, inauthentic, scammy-sounding salesman talk.
It doesn’t have to be that way. There is a way to create marketing that is not only ethical and feels natural, but also grabs attentions and persuades people to buy…
Here’s a checklist I use for my marketing:
1) Test everything. Treat everything you do as a test and continue refining until you have a consistent winner.
2) Use the 7 Step Conversion Conversation:
Headline: Start the conversation by saying their biggest need.
Story: Tell the story of how you learned to get the result they want.
Product: Introduce your digital product as the solution itself.
Bullets: Talk about the list of benefits or results they’ll get with your digital product.
Value: Frame and translate the value in their language.
Risk Reversal: Take the risk away by offering a guarantee.
Action: Ask them to take action, and tell them what to do right now to take the first step toward getting the result they want.
3) Use winning, proven, money-making headline and copy formulas.
When in doubt, start with the words “How To…”
I use 7 key headline formulas and a set of copy and bullet formulas, which you’ll be seeing in future sessions and advanced trainings in Digital Product Blueprint.
4) Speak it out loud
Say your marketing and use a transcription of your words to keep that “conversational feel.” Speak-write. It’s OK, and very welcome in marketing.
5) Make your marketing feel like valuable education and news. Design is a big deal. You want your marketing to feel intuitively trustworthy, so make sure you design your pages and communications to feel like valuable education and news.
4. The Launch Checklist
Your launch gets your digital product out into the world, and it gets your online business off the ground and running.
Here’s a checklist of things to remember for your launch..
1) Move The Free Line – It used to cost a lot to give away a really valuable piece of education or training. Now it doesn’t. Give away something as valuable as what other people are charging for, to separate yourself from the pack.
2) Treat your prospects like customers from the beginning – Actually start your digital product experience in your free content as you do your launch.
3) Offer to give content and training to future partners. Guest blog, guest interview, guest webinar… guest content however they want it.
4) Put up an opt-in page for your launch. Most people won’t buy the first time they see your offer. Get their email and contact info so you can follow-up with them.
5) Give students a powerful reason to enroll now. It’s human nature to procrastinate, so make sure you provide a real and compelling reason for people to act now.
5. The Email Checklist
Email was and is the “killer marketing app” online. Most sales of digital products in our industry are made by email. True story.
Yet, this is where a lot of people who create digital products drop the ball, and they throw away 80 or 90% of their sales and money as a result.
Here’s a checklist I use for creating my emails:
1) Start your email with something valuable — even if it’s a little tip or story about how you got an insight. And start your subject line with something that grabs attention.
2) Align everything – Make sure that the subject, body, and offer are all about the SAME THING.
3) Keep following up – You can’t over-communicate if you’re talking to people who are interested in your topic and you’re always giving them valuable information.
4) Vary Your Format – Keep things fresh and engaging for your audience by sending them different types of content (articles, videos, podcasts, etc).
5) Make several offers – Make sure your emails contain at least TWO offers with working links, clickable pictures, or other ways to respond and take action.
There you have it.
We just covered all 5 foundational components of a successful digital products business.
But we’re just barely scratching the surface here…
If you enjoyed this post, and you’d like even more in-depth training like it, then be sure to check out my upcoming new course called “Digital Product Blueprint”.
This is a new 90 day program, where you’ll get my complete set of proven templates, systems and blueprints for building your digital product and online business from scratch.
Click The Banner Below for My Free Video Training Course:
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5 Hacks to Improve Your Writing Skills in English for ESL Learners
Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up.
In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.
Control Your Environment
Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.
You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.
Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.
Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language.
Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.
Writing Is The Answer
If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!
Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly.
Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.
Learn In a Group
It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.
The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.
Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently.
This will help you feel more confident in your skills and, consequently, speak and write better.
The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process.
A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few.
Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!
Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson.
Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!
Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!
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