Connect with us

Success Advice

3 Steps To Find Your Big Idea

Published

on

Find Your Big Idea Eben Pagan

The first step to building a successful digital product business is to find your big idea — The idea for your product that you’ll use to build your online business around.

Coming up with an idea is actually simpler than you might think. It comes down to a combination of 3 things.

Let’s take a look at them one by one.

 

1. Identify What You’re Naturally Great At

The first step to finding your big idea is to identify what you’re naturally good at.

This requires some self-reflection and asking around. You might want to grab out a piece of paper and write down a big list of all the things that you enjoy or you’re good at or come naturally to you.

When you’re doing this, try not to filter out anything. Sometimes, you’ll want to disqualify certain ideas because they seem too easy to you and we often don’t believe that we could get paid to teach or talk about something that’s actually enjoyable or fun. Remember, just because something comes easy to you doesn’t mean it does for other people.

Ask yourself:  “What is it that you’re great at, that you actually wouldn’t have guessed that people would pay you to teach them, because it’s so natural and automatic to you?”

Write down all the answers you can think of.

 

2. Target And Narrow Your Niche

After you’ve compiled a list of what you’re good at, the next step is to determine the niche or audience that you’re going to be creating the product for.

A big mistake people make when deciding on their audience is going too broad and creating a product that tries to ‘appeal to everyone’.

Example: A fitness coach who creates a weightloss product for anyone who wants to lose weight.

The better way to do it is to narrow your niche down to a much more specific group of people. Example: A fitness coach who creates a weightloss product for brides.

It seems counter-intuitive to target a smaller group, but doing so will allow you to speak more directly to their wants and needs and ultimately sell more products as a result.

 

In addition to narrowing my niche, I always run any new niche through the following 3 Questions:

  1. Is your target customer motivated?
  2. Are they actively searching for a solution?
  3. Are they having a hard time finding the right answer?

If you get 3 “Yes’s” to these questions, then you owe it to yourself to test out the niche. If you don’t, then keep looking until you do.

 

3. Share Your Story And Key Learning Insights

The third step is to come up with the unique story behind what you’re teaching. In other words, how did you get good at whatever it is you plan to teach?

What is the big insight that allowed you to go from failure to success?

What is your ‘rags to riches’ story?

Coming up with you story and big insight will provide you with the foundation for your hook and marketing later on.

Tying it all together…

Big Idea Eben Pagan
 

The combination of identifying what you’re naturally great at, targeting your niche well, plus remembering your story and the big insight that allowed you to go from failure to success… is where you’ll find your BIG IDEA.

It’s the place where all 3 components overlap in the diagram above.

Once you identify it,  you’ll want to make it the core of your digital product.

Finding your big idea is just the first step to creating a successful digital products business. I’m going to be opening a brand new training next week that’s going to put together the rest of the puzzle.  

It’s called Digital Product Blueprint and it’s a 90 day training course, where you’ll get my complete set of proven templates, systems and blueprints for building your digital product and online business from scratch. 

Click the banner below to opt-in and watch my training videos for free:

 

Eben-Pagan-Digital-Product-Blueprint
 

Eben Pagan is the founder of over 10 different online brands and businesses that he's grown to over $1 million from scratch, 4 of them to over $10 million. Over the past 15 years, he's taught hundreds of thousands of students all over the world how to build and grow successful businesses online.

Advertisement
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

4 Key Areas for a Successful Marketing Strategy in 2023

By creating a cohesive experience across all channels, businesses can build customer trust and loyalty

Published

on

Image Credit: Unsplash

As we head into 2023, the marketing landscape is constantly evolving. To stay ahead of the game, it’s essential to understand the key trends and strategies that will shape the industry in the coming year.  (more…)

Continue Reading

Success Advice

7 Tips to Becoming a Successful Networker

Making yourself more memorable means you’ll have a better chance of making connections

Published

on

Image Credit: Unsplash

Corporate events have long been regarded as an important tool for broadening professional networks and expanding business. Yet it’s tough to stand out from the crowd when it comes to networking at these events. You’re not the only one at the event, which means you’re competing for attention with other attendees who are also trying to make a splash. (more…)

Continue Reading

Success Advice

The 2-Minute Rule: The Secret to Habit Success

By starting with a small, manageable task, it becomes much easier to build consistency

Published

on

Image Credit: Unsplash

It’s a given fact that we all want to build habits, goals that we want to achieve, and things that we want to change in our lives. However, on the other side of the coin, it can be hard to sustain motivation and consistency.  (more…)

Continue Reading

Success Advice

20 Ways You Can Become a Powerful Communicator

Published

on

Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
Continue Reading

Trending