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Success Advice

3 Steps To Find Your Big Idea

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business success
Joel Brown

The first step to building a successful digital product business is to find your big idea — The idea for your product that you’ll use to build your online business around.

Coming up with an idea is actually simpler than you might think. It comes down to a combination of 3 things.

Let’s take a look at them one by one.

 

1. Identify What You’re Naturally Great At

The first step to finding your big idea is to identify what you’re naturally good at.

This requires some self-reflection and asking around. You might want to grab out a piece of paper and write down a big list of all the things that you enjoy or you’re good at or come naturally to you.

When you’re doing this, try not to filter out anything. Sometimes, you’ll want to disqualify certain ideas because they seem too easy to you and we often don’t believe that we could get paid to teach or talk about something that’s actually enjoyable or fun. Remember, just because something comes easy to you doesn’t mean it does for other people.

Ask yourself:  “What is it that you’re great at, that you actually wouldn’t have guessed that people would pay you to teach them, because it’s so natural and automatic to you?”

Write down all the answers you can think of.

 

2. Target And Narrow Your Niche

After you’ve compiled a list of what you’re good at, the next step is to determine the niche or audience that you’re going to be creating the product for.

A big mistake people make when deciding on their audience is going too broad and creating a product that tries to ‘appeal to everyone’.

Example: A fitness coach who creates a weightloss product for anyone who wants to lose weight.

The better way to do it is to narrow your niche down to a much more specific group of people. Example: A fitness coach who creates a weightloss product for brides.

It seems counter-intuitive to target a smaller group, but doing so will allow you to speak more directly to their wants and needs and ultimately sell more products as a result.

 

In addition to narrowing my niche, I always run any new niche through the following 3 Questions:

  1. Is your target customer motivated?
  2. Are they actively searching for a solution?
  3. Are they having a hard time finding the right answer?

If you get 3 “Yes’s” to these questions, then you owe it to yourself to test out the niche. If you don’t, then keep looking until you do.

 

3. Share Your Story And Key Learning Insights

The third step is to come up with the unique story behind what you’re teaching. In other words, how did you get good at whatever it is you plan to teach?

What is the big insight that allowed you to go from failure to success?

What is your ‘rags to riches’ story?

Coming up with you story and big insight will provide you with the foundation for your hook and marketing later on.

Tying it all together…

Big Idea Eben Pagan
 

The combination of identifying what you’re naturally great at, targeting your niche well, plus remembering your story and the big insight that allowed you to go from failure to success… is where you’ll find your BIG IDEA.

It’s the place where all 3 components overlap in the diagram above.

Once you identify it,  you’ll want to make it the core of your digital product.

Finding your big idea is just the first step to creating a successful digital products business. I’m going to be opening a brand new training next week that’s going to put together the rest of the puzzle.  

It’s called Digital Product Blueprint and it’s a 90 day training course, where you’ll get my complete set of proven templates, systems and blueprints for building your digital product and online business from scratch. 

Click the banner below to opt-in and watch my training videos for free:

 

Eben-Pagan-Digital-Product-Blueprint
 

Eben Pagan is the founder of over 10 different online brands and businesses that he's grown to over $1 million from scratch, 4 of them to over $10 million. Over the past 15 years, he's taught hundreds of thousands of students all over the world how to build and grow successful businesses online.

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Success Advice

Why You Shouldn’t Discount A Brick And Mortar Store In 2025

We’re constantly told about how stores are closing down and how shoppers prefer online options, but is it worth questioning this theory?

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How to grow a brick and mortar store
Image Credit: Midjourney

In 2024, you’d be forgiven for thinking that physical shopping is a thing of the past. We’re constantly told about how stores are closing down and how shoppers prefer online options. But is it worth questioning this theory? (more…)

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Success Advice

How to Alter Your Business Approach With Technological Advancements

Keeping up with technological trends has become a challenge for almost every business owner.

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altering business approach
Image Credit: Midjourney

Technology’s evolution has impacted everything, and business is no exception. Keeping up with technological trends has become a challenge for almost every business owner. Entrepreneurs unable to do so are being wiped out of the market.

There is no doubt that AI (Artificial Intelligence) and ML (Machine Learning) have taken over the business world. These technological advancements are impacting decision-making, success percentages, and other entrepreneurial aspects.

Adapting to these developments is integral to business success. Let’s explore how you can accomplish these milestones.

Embed the strength of AI and ML.

AI has modified business operations in major ways. For instance, companies have employed bots for customer support. These bots go through an effective learning process via Machine Learning before being able to answer like humans.  

Bots can also perform detailed data analytics and make business moves with high success percentages.

ML is used more for the analysis of data chunks and generating successful predictions. This simply means that business owners do not have to worry about large-scale financial losses. 

In terms of deployment and usage, a reputed company like Netflix employs machine learning for decision-making.

Blockchain is increasing the count of business opportunities

Tampering of financial transactions is quite common and causes severe monetary damage to customers. With the rise of digital payments, this risk has increased. 

Blockchain is used to elevate your experience for monetary transfers. It combats penetrating events to extract confidential customer information. 

Most business sectors are using block chain but finance and supply chain management sections have a higher count. These two corporate sections have several monetary deposits and withdrawals taking place. 

In terms of percentage, approximately 72% and 5% of finance and supply chain firms have implemented block chain successfully.

Dedicate Yourself to Continuous Learning and Individual Development

You invest in learning some of the very important skills, including digital marketing, financial management, and how to gain customers as an entrepreneur.

You need to set up your knowledge base about doing business on Coursera and Udemy with the basics that are necessary for the business, building further by networking with experts through webinars.

Besides, Agile methodology will introduce elasticity to your company: this review and feedback system with further correction regularly will allow for enhancing efficiency and promptly reacting to the market.

Developing key skills to achieve goals

Running a business successfully is not only about having niche/domain knowledge. Business owners need to have communication / soft skills as well in addition to niche information.

Here are some key technical/domain-related areas that business owners should have a strong grip on.

Data Storage on Cloud: These days, companies do not store their data on physical servers. Therefore business owners should know how data is stored/edited/removed/updated via AWS, Azure, Google Cloud, and other platforms.

Data Analysis/Interpretation Qualities: These days, data is as precious as gold. Business owners with data analysis abilities make correct predictions. As a result, their ventures grow in volume.

Development/Coding Knowledge

Programming knowledge gives business owners an edge whether the application is developed in-house or outsourced. It assists in getting updates deployed and handling application underperformance without getting professional support every time.

Hacking proof framework

There is no benefit of having an advanced automated system if can be penetrated. Successful business owners have above-average knowledge of cyber security and hacking attempts. They are able to choose top-notch anti-hacking software without much of an ambiguity.

Communication Abilities/Soft Skills

Here are some key communication qualities that business owners should have:

Communication/Conversation: Business owners should use to-the-point sentences in both written and oral communication.

Issue Resolution Abilities: Business owners should be able to drill down to problems and solve them. This is done successfully only if an entrepreneur has in-depth business domain knowledge.

Agile Implementations

It is mandatory for business owners to have knowledge of iterative/agile models. With such a competitive environment, it is impossible for business owners to succeed without adopting an agile framework.

Create a productive well-crafted Business Strategy

A productive business venture starts with a clear vision. The first factor making a business successful is the idea behind it. It helps with endless growth and combating competition successfully. Katherine Philips once mentioned that business goals are inevitable if goals are set concretely.

  • Goals should be based on smart achievements instead of complexity. Focus on the value that each one of them adds. 
  • Business objectives should not be vague. Key indicators should be constructed to measure the success/failure of each milestone.
  • Be realistic when setting goals. Do not aim at impossible milestones since they can be demotivating.
  • Milestones/goals need to be time-bound. Set a completion deadline for each one of them. 
  • Business goals should not be alien. Owners can think out of the box but not be obsolete / unrelated.

Create a productive well-crafted Business Strategy

Business owners cannot succeed without having a network. Some tips help in this case. Attend conferences and professional gatherings to connect with other entrepreneurs.
Here are some other related points business owners should pay attention to.

  • Attend meetings and conferences to stay updated with trends and meet business owners who already have well-set ventures. This helps in enhancing the learning curve of new / growing entrepreneurs.
  • Being a part of business communities/groups is very productive. When one shares opinions and discusses decision-making tactics, it helps in preventing errors and enhancing success rate.
  • Even the most experienced business owners have mentors as learning never stops. Take part in mentorship programs so there is an assurance that you are following the correct roadmap.

Conclusion

There is absolutely no doubt that business dimensions have evolved with technological advancements. Successful entrepreneurs have grabbed these changes in due course of time and continue to evolve. On the other hand, people following old paths and conventional steps fade out of competition. In a nutshell, keep an eye on the processes and practices you follow as these factors decide success rate.

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Success Advice

Understanding the Power of Yes and No: How to Create Boundaries For Success

These words have a significant impact on how our success unfolds

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Creating legal boundaries
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The two smallest yet most powerful words in life, “Yes” and “No,” have a big impact on our growth on both personal and professional levels. In addition to affecting the choices we make every day, these words have a significant impact on how our success unfolds. (more…)

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Motivation

From Couch Potato to Go-Getter: A Step-by-Step Motivation Plan for Everyone

By understanding what motivates you, you can turn your dreams into reality

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How to be motivated
Image Credit: Midjourney

Are you tired of feeling like a couch potato? Do you want to transform your life and become a go-getter? You’re not alone! Many people struggle with motivation, but the good news is that change is possible. (more…)

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