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Mark Cuban’s 6 Crucial Rules for Startups

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Mark Cuban's 6 Crucial Rules for Startups

How to Win at the Sport of Business, the title of Mark Cuban’s book in and of itself is enough to get any entrepreneur’s blood hot. If there is one common characteristic that I have noticed across the board it is that we are all extremely competitive. So is Mark Cuban. I think that Mark Cuban is often misunderstood and misinterpreted by the media on his philosophies. I recently finished his extremely insightful book, which actually isn’t a book at all – it is a collection of his blog posts strategically placed together.

There were so many key takeaways, but since I am a part of a start-up company I thought it made sense to share Mark Cuban’s rules for startups.

Here are Mark Cuban’s 6 Crucial rules for startups:

 

1. Don’t start a company unless it’s an obsession and something you love

Entrepreneurs need to have a very clear understanding that start-ups are not going to be a cake-walk. When the going gets tough, you better love what you are doing so that you can stay focused and intentional. Too many people give up right before they hit it big and are successful. Being obsessed about your idea/product/service will help you through the adversity.

 “Success is about making your life a special version of unique that fits who you are – not what other people want you to be.” – Mark Cuban

2. Hire people who you think will love working there

This rule definitely builds upon the first rule in that when tough times arise, how will your employees react and face adversity? If your team truly is passionate about your company’s mission, you can have peace of mind in knowing that they are representing your brand in the most positive light as possible.

This reminds me of one of Mark’s quotes I highlighted in the book: “I have learned to hire people in whom I can build trust, and let them take the ball and run with it.

 

3. Sales cure all

Mark says you have to know how your company will make money and how you will actually make sales. This is so key in the start-up community. We are no longer in a “build it and they will come” type of economy. We are in the information age, the age of commoditization which means your company has to be able to demonstrate and deliver value to your customers. The only reason someone is going to buy from you is trust and perceived value, then it’s up to you to create a repeat customer.

Mark was actually fired from one of his first jobs because instead of completing his normal morning duties of opening the retail store, he was meeting with a prospect and ended up closing a deal! How about that for a roller coaster day.

 

4. Know your core competencies and focus on being great at them

Mark always pays up for people in his core competencies. I relate this to staying the course, and not becoming scatterbrained with different ideas and projects. The following quote illustrates this point perfectly: “Win the battles you are in before you take on new battles.” This is so true, for example – in my business we have different verticals that seem appealing for us to penetrate. However, we haven’t won the battle on our main target market, why would we pivot to a different one?

“Expect the unexpected, and always be ready – everyone has inside them what it takes to be successful. You just have to be ready to unleash it when the opportunity presents itself.” – Mark Cuban

5. Coffee is for closers, lunch is a chance to get out of the office and talk

I relate this to Keith Ferrazi’s book about never eating alone. As entrepreneur’s, we have to create opportunities for ourselves. We must understand we are usually disrupting otherwise stagnant industries and therefore need solid connections to support us. Networking and creating relationships that count can prove to be tough. You have to have tenacity, confidence, and the passion to push through the naysayers.

 

6. Make the job fun for employees

Creating work environments that induce the flow state in your employees is paramount. Each and every one of us works differently and uniquely. Allow your team to have fun, get into the flow, and produce. Study how to set goals that will create this state for your team. When your team is connected to their work and your company’s mission, productivity will skyrocket.

Action Steps
  • Mark didn’t create uber-successful companies overnight, so don’t think you will either.
  • Create an implementation plan – each month focus on one of the rules and figure out an action plan to implement the rule into your company. For example – For rule #5 – Research different events/tradeshows/groups that your customers are a part of. Once you know where they are, go to the events on a regular basis and find out how you can add FREE value. Do not go seeking to make a sale. Finally, create a follow up plan that keeps you connected with your new connections.
  • Be patient, focus, and stay intentional. Review the rules, your implementation plans, and your results. Rinse. Wash Repeat.

Mark Cuban

Conclusion

I think these rules apply not only to startups, but can be implemented in any organization where people are working towards a common goal. Mark notes in his book that the way he became as successful as he did was by watching how the profitable companies in his niche operated, and then he emulated them. By following in his footsteps, Mark literally has laid the blueprint out for us to follow.

It is now up to you and I to go out there and positively affect change in our organizations. If you are not in a leadership position, share this article or come up with constructive ways that you can implement these rules into your company. Knowledge is not power, knowledge is potential power. Implementation of knowledge is where true power lies.

 

Thank you for reading my article! I would love to hear your thoughts in the comment section below!

Logan Freeman is a former college and professional football player turned entrepreneur.Currently he is focused on mastering the skills of influencing, goal achieving, and motivating others to break out of mediocrity and achieve big goals. Reach out to Logan on Twitter. “Be Great, Nothing Else Pays.”

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5 Women Who Revolutionized Tech and Made Millions

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There are many female entrepreneurs in today’s world revolutionizing the tech industry and owning their own unique craft. Before, technology and business was seen as a more male-dominanted industry that women rarely crossed into. That’s no longer the case. (more…)

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The Truth About Marketing Every First Time Founder Should Know

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While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)

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Lessons I Have Learned About Scaling a Business as a Startup Founder

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5 Hacks to Improve Your Writing Skills in English for ESL Learners

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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