Connect with us

Startups

9 Startup Lessons You Can Learn From Canva – Melanie Perkins

Avatar

Published

on

It seems that everywhere I go people can’t stop saying how they think Canva will be the next billion-dollar company and how everyone loves their online design platform. Canva Co-Founders Melanie Perkins and Cliff Obercht have been able to convince the likes of Bill Tai, Lars Rasmussen and Guy Kawasaki to join their vision for a revolution in online design technology.

Canva only launched on the 26th of August 2013 and they now boast some amazing stats like:

Over 5 million users who have created more than 30 million designs,

– Nothing but word of mouth marketing (until recently)

600k of unique visitors to the site monthly

– Over 14,000 blogs have written about Canva

– More than 2000 videos have been made about the product

If that was not impressive enough, Canva has raised $12.6M USD to date and has gone from 2 million users to 5 million users in just 4 months. The reason Canva has been so successful comes down to a number of points, which Melanie shared with me in a recent interview.

The whole philosophy of Canva is best described by their Chief Evangelist Guy Kawasaki (former Apple Evangelist), who says that they are democratising design the same way Google democratised search.

The fundamental point that I drill into with Melanie is how an earth they were able to convince influential people to support them even when they hadn’t even built a product and Canva was nothing more than a cool idea.

Below are the nine startup lessons that Melanie taught me about Canva’s journey when I interviewed her.

1. You must have determination and guts

The strongest attribute Melanie has is determination. It takes a long time to create a company and there is a lot of rejection, failure and times where it would be a reasonable thing to give up. A great example of determination is the fact that it took Melanie three years from meeting their first investor to actually landing the first investment.

Let’s face it, most startup founders would give up after 12 months, but if you keep an eye on what you are trying to achieve and really keep focused on the vision (the vision is what people will rally behind in time), you will eventually break through and come to the right solution.

Not only do you need to have determination but you also need to have guts. Melanie spoke to lots of people about Canva long before a product even existed, which takes real guts and belief in what you’re doing. VISION VISION VSION !!!

2. Influence one lighthouse person (the butterfly effect)

One of the sole reasons Canva has been a big success is that Melanie focused in the early days on finding one highly influential person in their space and getting them to help with their startup – stop trying to meet hundreds of people and just concentrate on a few big names.

The first person that Melanie was able to connect with was the very well-known venture capitalist Bill Tai. She met him in 2011 when he was in Perth for an event called inventor of the year and he told her to look him up when she came to San Francisco.

Like any clever entrepreneur, Melanie took action and six months later she arrived in San Fran where she planned to stay for two weeks. After meeting Bill there, Melanie ended up staying for three months. Bill told Melanie that for him to invest in Canva she must find a technical team to build the product because at this stage it was no more than an idea.

After raising the problem, he then introduced Melanie to Lars Rasmussen, who agreed to help find the technical team. One year later they had a technical co-founder that Lars referred to them. The beauty of this whole process was that Melanie was able to get some amazing people to buy into her vision even before she had any product at all.

When I asked Melanie how she was able to influence so many high profile people, she said to me that she has a diagram, which she calls the butterfly effect. The diagram shows once she was able to influence one powerhouse person like Bill, her network followed a butterfly effect and she met everyone else through some sort of link to Bill.

Every single step along the way you could say “if that didn’t happen nothing would have happened” – that’s the butterfly effect. You don’t know what could have happened or would have happened. How do you find people like Bill? The same way everyone else does; through conferences, LinkedIn, email, telephone, along with persistence.

3. You don’t have to be a coder

Many startup founders have a limiting belief that you must be a coder of some sort to be a founder of a tech company. First of all, every new startup can be considered a tech startup because almost every product will be connected to the internet in some way.

Secondly, Canva Founders Melanie and Cliff had no coding experience what so ever. With their first startup Fusion Books, they outsourced all the technical part of their business to another company.

This was a great lesson for them because it allowed them to focus on learning how the technology works, educating themselves on product management, and it even helped them to develop project management skills.

They learnt on their second startup Canva that because the product was heavily reliant on technology they would require a technical co-founder. The genius of their startup was that they had a highly skilled person, Lars Rasmussen that was doing the hiring of software engineers.

This resulted in only the best engineers being hired and allowing both founders to focus on their strengths because the technical side was taken care of. When they eventually brought in a technical co-founder, they had someone who had equity in the company and who was then motivated to see the business succeed.

Also, keep in mind that highly skilled engineers are attracted to things that are very challenging and have never been done before so if you’re startup’s vision aligns with this, the odds are stacked in your favour.

4. Having a startup track record helps

If you’re attempting to convince investors to invest in you before you have a product, Melanie recommends that it’s preferable that you have some sort of track record in business beforehand. When Melanie and Cliff were searching for investment for Canva before they had a product, they were able to show a track record through their first startup Fusion Books that had already had success.

The beauty of Fusion Books was that Melanie and Cliff were able to start with a small niche, prove their skills, and then go wider with Canva. This is great advice for any startup that is in the early stages of executing on an idea.

Bill Tai wanted to invest in Canva even though there wasn’t a product yet because he was very surprised that Melanie and Cliff were able to build a profitable company beforehand (this is extremely rare). He also loved the vision, which is why he chose to help.

5. Don’t be obsessed with the drug called Venture Capital

A lot of startups suffer from the drug that can be venture capital funding. They become obsessed with raising capital and it becomes what they use to benchmark whether they are successful or not. Melanie explained that venture capital funding can be like a time bomb, once you raise, your startup must grow like crazy otherwise if it doesn’t, you will very quickly have no company at all.

The benchmark you should be using to measure your startup’s success is when customers give you their money, which is also a much better way to raise capital. This demonstrates that people other than yourself believe in your startups solution and that it’s solving a real world problem.

If you decide that you must raise venture capital then you should only do so when you know roughly how many people you need, you have a clear execution plan, you know what steps you need to take, and you have a product market fit.

6. The problem you solve must be ambitious

A factor that helped Canva stand out from other startups was that their solution was ambitious. The reality is that highly successful people are attracted to ambitious, challenging and world transforming ideas.

If you want to attract amazing people like Guy Kawasaki to your startup, then your startup must meet this criteria and that’s exactly what Canva did, which is why they attracted great talent. This great talent then attracted more great talent and the success cycle compounded again and again.

Ambitious problems take time to solve and take a long time to build momentum, but when you do solve these types of problems, there will be no shortage of successful people desperate to help you with your vision.

“Solve customer’s problems and make sure that the customer is representative of a large market and then you will have a pretty good formula”

7. The pitch deck needs to be all about the problem

Part of the journey whenever you are trying to sell your startup idea to people is to be able to use a quality pitch deck. Given the number of times Melanie had to pitch to investors, I asked her what advice she would give other startups when putting together a pitch deck.

Melanie explained to me that before Canva’s first investment, they had revised their pitch deck over one hundred times. The feedback that Melanie got consistently was that investors didn’t know much about the design landscape so this had to be addressed in the deck.

It’s a good idea to address anything that is tricky or confusing about your product right up front. When you are putting together your pitch deck, you need to start from a macro perspective and begin with the problem you are solving first. You need to be spending 80% of the deck on the problem and only 20% on the solution.

Your pitch deck needs to explain to investors the huge opportunity that exists, the large market for your solution and the macro landscape that exists. Instead of telling your solution right up front, focus on demonstrating its importance first. The other key point is to make sure your solution is a problem that people care about and want to be solved.

“Anyone can have a solution but if no one cares about it, unfortunately, you are not going to have a very big company”

8. Understand the risk appetite of the person your pitching

One of the most powerful lessons Melanie taught me is around knowing when to pitch to certain investors based on your startup’s life cycle. Different investors have different risk appetites so as your startup hits each milestone, different investors barriers to risk are removed.

If we look at Canva’s life cycle, they started with a strong vision, then they had a skilled team, then they had a great product, then they had a highly engaged community, then they had very strong performance graphs and now they have a strong monetisation model (thanks to Canva for work).

As Canva hit each milestone, Melanie said that different types of investors wanted to be a part of their vision. In the early stages, the only box that Canva ticked was a great vision and so this didn’t meet many investors risk appetite, although it did interest a few.

The Canva pitch to investors was rejected many times but what Melanie realised was that when investors said no, what the investor was really saying was that the current phase of their startup didn’t meet his or hers individual risk appetite.

“The rejection is often not because of the reasons you think they are rejecting you”

9. Regular contact after the pitch is crucial

I think that anyone can get in contact with an influential person at least once, but to keep in touch with someone who is high profile, takes real skill. When I presented this challenge to Melanie, she described how she was able to overcome this.

She explained to me that after the initial contact with an influential person, she would tell them what the next milestone was that Canva was going to achieve, and then when they achieved it, she would let them know.

In-between key milestones she would send influential people a copy of any Canva press to help keep her startup front of mind. The key Melanie says is that when you tell someone you are going to do something then just do it.

If you continue to do what you say you’re going to do, and you’re persistent, it will build up your credibility over time with the influential person. The other key trick is to send updates of your startup every few months – don’t overdo it with weekly updates.

***Melanie’s Recommendations***

Favourite Book – Designing the obvious (product design book) – Robert Jr Hoekman

Best Venture Capital Advice – The Venture Hacks Bible (Melanie used this PDF to learn what was involved in raising capital)

Favourite Quote – “Happiness is when what you think, what you say, and what you do are in harmony” – Gandhi

Favourite Startup Tool – UserTesting.com (understand how users are using your site)

If you have any of your own startup tips then please comment below and make sure you visit Melanie’s latest creation Canva For Work here.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.com

Advertisement
6 Comments

6 Comments

  1. Avatar

    Esther Mellar

    Oct 2, 2015 at 12:34 pm

    Hi Tim,

    What strike me is the following:
    ‘The Canva pitch to investors was rejected many times but what Melanie realised was that when investors said no, what the investor was really saying was that the current phase of their startup didn’t meet his or hers individual risk appetite.
    “The rejection is often not because of the reasons you think they are rejecting you”’
    Do you know Tim, did she actually ask for clarification/guidance, or it was only her positive attitude and belief in herself and her product?
    Thank you!

    • Avatar

      Tim Denning

      Oct 19, 2015 at 11:33 pm

      Esther, Melanie asked for feedback but it was mainly her belief in what she was doing that drove her. Melanie and her co-founder Cliff both had success with their first startup Fusion Books so that helped them have the optimism they needed. None the less, all entrepreneurs need to be able to visualise their vision before it’s real – Melanie did this beautifully.

  2. Avatar

    Lawrence Berry

    Sep 30, 2015 at 9:04 pm

    I love stories where other people kept pursing their dreams until it eventually paid off, and one thing that I have learned is that almost everyone who never gave up on their dream eventually made them come true. You learn from your failures and plant enough seeds over the years, you will eventually plant a fruitful seed. I love this young lady’s advice and her story.

    I agree with her statement that you don’t have to be a coder in order to achieve success with something techy, but you do need to know how to delegate tasks. You want to learn how to hand off the jobs that you don’t know, or are not the best at, but keep this vision intact. This vision and plan will make help you achieve success.

    • Avatar

      Tim Denning

      Sep 30, 2015 at 9:42 pm

      I love these stories too Lawrence. It’s so cool that they didn’t even have a product yet they were able to convince one of the most well-known venture capitalists to invest in them. This just shows you how important a compelling vision is.

  3. Avatar

    denny

    Sep 30, 2015 at 12:36 am

    Great insight on a contemporary path to wild startup success. I suppose identifying a short list of key industry influencers should be a part of early startup planning. Likewise, a focus on clearly communicating the market, the need and the vision to meet that need are all first steps – prior to technical design.

    • Avatar

      Tim Denning

      Sep 30, 2015 at 7:50 am

      Thanks Denny and appreciate you sharing your startup tips with us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

The Truth About Marketing Every First Time Founder Should Know

Avatar

Published

on

Image Credit: Unsplash

While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)

Continue Reading

Startups

Lessons I Have Learned About Scaling a Business as a Startup Founder

Avatar

Published

on

Image Credit: Unsplash

When I set out to start my own business three years ago, I never imagined bright lights and private jets to New York or Shanghai for business meetings. Good thing I didn’t because it is nothing like that at all. It was a struggle from day one and I had to embrace the grind to grow. (more…)

Continue Reading

Startups

5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

Published

on

Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

Continue Reading

Startups

Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

Published

on

remote work for students

Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

Continue Reading

Trending