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9 Startup Lessons You Can Learn From Canva – Melanie Perkins

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It seems that everywhere I go people can’t stop saying how they think Canva will be the next billion-dollar company and how everyone loves their online design platform. Canva Co-Founders Melanie Perkins and Cliff Obercht have been able to convince the likes of Bill Tai, Lars Rasmussen and Guy Kawasaki to join their vision for a revolution in online design technology.

Canva only launched on the 26th of August 2013 and they now boast some amazing stats like:

Over 5 million users who have created more than 30 million designs,

– Nothing but word of mouth marketing (until recently)

600k of unique visitors to the site monthly

– Over 14,000 blogs have written about Canva

– More than 2000 videos have been made about the product

If that was not impressive enough, Canva has raised $12.6M USD to date and has gone from 2 million users to 5 million users in just 4 months. The reason Canva has been so successful comes down to a number of points, which Melanie shared with me in a recent interview.

The whole philosophy of Canva is best described by their Chief Evangelist Guy Kawasaki (former Apple Evangelist), who says that they are democratising design the same way Google democratised search.

The fundamental point that I drill into with Melanie is how an earth they were able to convince influential people to support them even when they hadn’t even built a product and Canva was nothing more than a cool idea.

Below are the nine startup lessons that Melanie taught me about Canva’s journey when I interviewed her.

 

1. You must have determination and guts

The strongest attribute Melanie has is determination. It takes a long time to create a company and there is a lot of rejection, failure and times where it would be a reasonable thing to give up. A great example of determination is the fact that it took Melanie three years from meeting their first investor to actually landing the first investment.

Let’s face it, most startup founders would give up after 12 months, but if you keep an eye on what you are trying to achieve and really keep focused on the vision (the vision is what people will rally behind in time), you will eventually break through and come to the right solution.

Canva Melanie and Bill Tai
Not only do you need to have determination but you also need to have guts. Melanie spoke to lots of people about Canva long before a product even existed, which takes real guts and belief in what you’re doing. VISION VISION VSION !!!

 

2. Influence one lighthouse person (the butterfly effect)

One of the sole reasons Canva has been a big success is that Melanie focused in the early days on finding one highly influential person in their space and getting them to help with their startup – stop trying to meet hundreds of people and just concentrate on a few big names.

The first person that Melanie was able to connect with was the very well-known venture capitalist Bill Tai. She met him in 2011 when he was in Perth for an event called inventor of the year and he told her to look him up when she came to San Francisco.

Like any clever entrepreneur, Melanie took action and six months later she arrived in San Fran where she planned to stay for two weeks. After meeting Bill there, Melanie ended up staying for three months. Bill told Melanie that for him to invest in Canva she must find a technical team to build the product because at this stage it was no more than an idea.

After raising the problem, he then introduced Melanie to Lars Rasmussen, who agreed to help find the technical team. One year later they had a technical co-founder that Lars referred to them. The beauty of this whole process was that Melanie was able to get some amazing people to buy into her vision even before she had any product at all.

Canva Investors Bill Tai And Lars Rasmussen

Left: Bill Tai Right: Lars Rasmussen

When I asked Melanie how she was able to influence so many high profile people, she said to me that she has a diagram, which she calls the butterfly effect. The diagram shows once she was able to influence one powerhouse person like Bill, her network followed a butterfly effect and she met everyone else through some sort of link to Bill.

Every single step along the way you could say “if that didn’t happen nothing would have happened” – that’s the butterfly effect. You don’t know what could have happened or would have happened. How do you find people like Bill? The same way everyone else does; through conferences, LinkedIn, email, telephone, along with persistence.

 

3. You don’t have to be a coder

Many startup founders have a limiting belief that you must be a coder of some sort to be a founder of a tech company. First of all, every new startup can be considered a tech startup because almost every product will be connected to the internet in some way.

Secondly, Canva Founders Melanie and Cliff had no coding experience what so ever. With their first startup Fusion Books, they outsourced all the technical part of their business to another company.

This was a great lesson for them because it allowed them to focus on learning how the technology works, educating themselves on product management, and it even helped them to develop project management skills.

They learnt on their second startup Canva that because the product was heavily reliant on technology they would require a technical co-founder. The genius of their startup was that they had a highly skilled person, Lars Rasmussen that was doing the hiring of software engineers.

This resulted in only the best engineers being hired and allowing both founders to focus on their strengths because the technical side was taken care of. When they eventually brought in a technical co-founder, they had someone who had equity in the company and who was then motivated to see the business succeed.

Also, keep in mind that highly skilled engineers are attracted to things that are very challenging and have never been done before so if you’re startup’s vision aligns with this, the odds are stacked in your favour.

 

4. Having a startup track record helps

If you’re attempting to convince investors to invest in you before you have a product, Melanie recommends that it’s preferable that you have some sort of track record in business beforehand. When Melanie and Cliff were searching for investment for Canva before they had a product, they were able to show a track record through their first startup Fusion Books that had already had success.

The beauty of Fusion Books was that Melanie and Cliff were able to start with a small niche, prove their skills, and then go wider with Canva. This is great advice for any startup that is in the early stages of executing on an idea.

Bill Tai wanted to invest in Canva even though there wasn’t a product yet because he was very surprised that Melanie and Cliff were able to build a profitable company beforehand (this is extremely rare). He also loved the vision, which is why he chose to help.

 

5. Don’t be obsessed with the drug called Venture Capital

A lot of startups suffer from the drug that can be venture capital funding. They become obsessed with raising capital and it becomes what they use to benchmark whether they are successful or not. Melanie explained that venture capital funding can be like a time bomb, once you raise, your startup must grow like crazy otherwise if it doesn’t, you will very quickly have no company at all.

The benchmark you should be using to measure your startup’s success is when customers give you their money, which is also a much better way to raise capital. This demonstrates that people other than yourself believe in your startups solution and that it’s solving a real world problem.

If you decide that you must raise venture capital then you should only do so when you know roughly how many people you need, you have a clear execution plan, you know what steps you need to take, and you have a product market fit.

 

6. The problem you solve must be ambitious

A factor that helped Canva stand out from other startups was that their solution was ambitious. The reality is that highly successful people are attracted to ambitious, challenging and world transforming ideas.

Guy Kawasaki Canva Investor And Chief Evangelist (Apple)

Guy Kawasaki

If you want to attract amazing people like Guy Kawasaki to your startup, then your startup must meet this criteria and that’s exactly what Canva did, which is why they attracted great talent. This great talent then attracted more great talent and the success cycle compounded again and again.

Ambitious problems take time to solve and take a long time to build momentum, but when you do solve these types of problems, there will be no shortage of successful people desperate to help you with your vision.

“Solve customer’s problems and make sure that the customer is representative of a large market and then you will have a pretty good formula”

 

7. The pitch deck needs to be all about the problem

Part of the journey whenever you are trying to sell your startup idea to people is to be able to use a quality pitch deck. Given the number of times Melanie had to pitch to investors, I asked her what advice she would give other startups when putting together a pitch deck.

Melanie explained to me that before Canva’s first investment, they had revised their pitch deck over one hundred times. The feedback that Melanie got consistently was that investors didn’t know much about the design landscape so this had to be addressed in the deck.

It’s a good idea to address anything that is tricky or confusing about your product right up front. When you are putting together your pitch deck, you need to start from a macro perspective and begin with the problem you are solving first. You need to be spending 80% of the deck on the problem and only 20% on the solution.

Your pitch deck needs to explain to investors the huge opportunity that exists, the large market for your solution and the macro landscape that exists. Instead of telling your solution right up front, focus on demonstrating its importance first. The other key point is to make sure your solution is a problem that people care about and want to be solved.

“Anyone can have a solution but if no one cares about it, unfortunately, you are not going to have a very big company”

 

8. Understand the risk appetite of the person your pitching

One of the most powerful lessons Melanie taught me is around knowing when to pitch to certain investors based on your startup’s life cycle. Different investors have different risk appetites so as your startup hits each milestone, different investors barriers to risk are removed.

If we look at Canva’s life cycle, they started with a strong vision, then they had a skilled team, then they had a great product, then they had a highly engaged community, then they had very strong performance graphs and now they have a strong monetisation model (thanks to Canva for work).

As Canva hit each milestone, Melanie said that different types of investors wanted to be a part of their vision. In the early stages, the only box that Canva ticked was a great vision and so this didn’t meet many investors risk appetite, although it did interest a few.

The Canva pitch to investors was rejected many times but what Melanie realised was that when investors said no, what the investor was really saying was that the current phase of their startup didn’t meet his or hers individual risk appetite.

“The rejection is often not because of the reasons you think they are rejecting you”

 

9. Regular contact after the pitch is crucial

I think that anyone can get in contact with an influential person at least once, but to keep in touch with someone who is high profile, takes real skill. When I presented this challenge to Melanie, she described how she was able to overcome this.

She explained to me that after the initial contact with an influential person, she would tell them what the next milestone was that Canva was going to achieve, and then when they achieved it, she would let them know.

In-between key milestones she would send influential people a copy of any Canva press to help keep her startup front of mind. The key Melanie says is that when you tell someone you are going to do something then just do it.

If you continue to do what you say you’re going to do, and you’re persistent, it will build up your credibility over time with the influential person. The other key trick is to send updates of your startup every few months – don’t overdo it with weekly updates.

 

***Melanie’s Recommendations***

Favourite Book – Designing the obvious (product design book) – Robert Jr Hoekman

Best Venture Capital Advice – The Venture Hacks Bible (Melanie used this PDF to learn what was involved in raising capital)

Favourite Quote – “Happiness is when what you think, what you say, and what you do are in harmony” – Gandhi

Favourite Startup Tool – UserTesting.com (understand how users are using your site)

Melanie Perkins Canva Founder - Addicted2Success Picture Quote

If you have any of your own startup tips then please comment below and make sure you visit Melanie’s latest creation Canva For Work here.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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6 Comments

6 Comments

  1. Esther Mellar

    Oct 2, 2015 at 12:34 pm

    Hi Tim,

    What strike me is the following:
    ‘The Canva pitch to investors was rejected many times but what Melanie realised was that when investors said no, what the investor was really saying was that the current phase of their startup didn’t meet his or hers individual risk appetite.
    “The rejection is often not because of the reasons you think they are rejecting you”’
    Do you know Tim, did she actually ask for clarification/guidance, or it was only her positive attitude and belief in herself and her product?
    Thank you!

    • Tim Denning

      Oct 19, 2015 at 11:33 pm

      Esther, Melanie asked for feedback but it was mainly her belief in what she was doing that drove her. Melanie and her co-founder Cliff both had success with their first startup Fusion Books so that helped them have the optimism they needed. None the less, all entrepreneurs need to be able to visualise their vision before it’s real – Melanie did this beautifully.

  2. Lawrence Berry

    Sep 30, 2015 at 9:04 pm

    I love stories where other people kept pursing their dreams until it eventually paid off, and one thing that I have learned is that almost everyone who never gave up on their dream eventually made them come true. You learn from your failures and plant enough seeds over the years, you will eventually plant a fruitful seed. I love this young lady’s advice and her story.

    I agree with her statement that you don’t have to be a coder in order to achieve success with something techy, but you do need to know how to delegate tasks. You want to learn how to hand off the jobs that you don’t know, or are not the best at, but keep this vision intact. This vision and plan will make help you achieve success.

    • Tim Denning

      Sep 30, 2015 at 9:42 pm

      I love these stories too Lawrence. It’s so cool that they didn’t even have a product yet they were able to convince one of the most well-known venture capitalists to invest in them. This just shows you how important a compelling vision is.

  3. denny

    Sep 30, 2015 at 12:36 am

    Great insight on a contemporary path to wild startup success. I suppose identifying a short list of key industry influencers should be a part of early startup planning. Likewise, a focus on clearly communicating the market, the need and the vision to meet that need are all first steps – prior to technical design.

    • Tim Denning

      Sep 30, 2015 at 7:50 am

      Thanks Denny and appreciate you sharing your startup tips with us.

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Startups

5 Ways to Avoid Burning Out While Building Your Business

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how to avoid burnout

Isn’t it strange how mundane things can bring back really vivid memories? As the burnt toast hit the trash, I remembered how burn out meant my first online business ended up on the scrapheap (nearly taking me with it). 

Juggling a full-time job, family, volunteering and running an online business left me physically, emotionally and psychologically exhausted. Just like toast, the burn creeps in slowly and when complete, you’re left unable to nourish yourself or anything else.

You may have already heard run-of-the-mill advice like taking regular breaks to prevent burn out. But what’s the point of stepping away from work only to be stressed that things will fall apart?

Here are five not-so-obvious ways to become burn out proof:

1. Create the right systems

Having no systems (or the wrong systems) is a recipe for disaster. Unfortunately, systems get a bad rap because they can be seen as snooze fests. Who’s ever heard of a sexy system? I sure haven’t!

To make matters worse, traditional systems have a sterile and stuffy image that can make some entrepreneurs feel boxed into something that’s unsuitable for their needs.

The key to making systems work for your business is to design them with flexibility, so your creativity isn’t stifled. Systems that curb burn out are those that account for the ‘secret sauce’ of how you do business. This ensures authenticity, even when your business grows. I call these flexible and personalized systems ‘productivity recipes.’ Because, just like normal recipes, you have the core ingredients and you can make tweaks to suit your business taste.

We’re all different, so there’s no one-size-fits-all business system. Productivity recipes focus on the human side of systems. They bring order to repetitive tasks while taking into account the quirks that make your business unique.

Productivity recipes stop burn out by preventing you from biting off more than you can chew, especially when your business is growing.

2. Get apps ‘talking’ to each other

Automation is another way to hand over repetitive and stressful work. Services like IFTTT and Zapier connect the apps you use to automate your workflow. In other words, they get rid of the biggest time sucks in your business.

Part of creating productivity recipes is to spot tasks you can automate. This will help your business run like a well-oiled machine and save you money when outsourcing.

Start out automating everyday tasks, like social media and email management, by finding out how the apps can ‘talk’ to each other.

Do yourself (and your health) a favour and start to create productivity recipes to see what you can automate. The aim is to drop repetitive tasks like a hot potato to reduce the risk of burnt out. Get your apps communicating to free up time to chat with friends and family.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

3. Outsource

Outsourcing should be done when you already have productivity recipes in place. It’s tempting to hand over parts of your business to a VA or freelancer and forget about it, but this approach could land you in hot water.

With productivity recipes, anyone you hire will have the blueprint of how you expect things to be done. You’ll also save time getting new hires up to speed. Most importantly, your clients won’t get any nasty surprises or unwelcome changes when you grow your team.

You’ll be able to take time out to recharge your batteries, having all the confidence that your business will continue to function properly in your absence.

4. Find some cheerleaders

Being part of a supportive group is crucial to making yourself burn out proof. Informal groups, like Facebook communities, are helpful networks that can prevent you going down the burn out road.

If you’ve been working non-stop and your brain feels as limp as the lettuce in the sandwich you’ve been too busy to eat, connect with people who can identify with where you are and encourage you to take a step back.

The best groups are those that aren’t strictly business. Look for a group with dedicated days for sharing things like inspirational quotes and jokes to lighten things up a little.

Feeling like you’re the only one who experiences overwhelm can be a lonely place. Being part of a community where people share their struggles helps to provide perspective that you can achieve your goals without compromising your health.

“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” – Misty Copeland

5. Inject your personality into your passion

When you’re passionate about your work, it seems like you can work day and night without ever feeling tired. Of course, it’s advisable to make time for proper rest. I’ve found that, the more I enjoy work, the more I look after myself to reduce the risks of becoming ill. I’m passionate about helping entrepreneurs be more productive to avoid burn out. I’m also a huge foodie. That’s why I incorporate food and drink analogies in my work because being fed and watered is something we can all relate to.

Injecting your personality into your work makes everything easier. It’s very draining pretending to be someone you’re not. If you’re already pursuing your passion, add a splash of your personality to reduce the chance of burn out.

Suffering from burn out is a serious setback to your health and business. It’s a relief to know that, unlike the burnt toast that ends up in the trash, you can make a full recovery from burn out. But why take the risk in the first place? Put in place practical measures to avoid getting burnt when the heat is turned up in your business.

It’s good to share. What do you put in place to make sure you don’t burn out? Leave a comment below and share your thoughts.

How do you avoid burning out when things get tough? Let us know by commenting below!

Image courtesy of Twenty20.com

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3 Lessons I Learned From the Failure of My First Startup

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startup failure

You’re exhausted. You’ve put countless of hours into an idea that you believed in so much. Literally almost blood, sweat and tears were sacrificed for this vision to be accomplished. You had hoped and expected for a lot of things, and was excited to have plans for the future.

A few months ago, I wrote an article here titled, “What I Learned After Opening My First Business at 21.” My restaurant was doing well that time, and writing that article made me feel on top of the world. I thought that it was going to be that way for a long time, yet not so long after that, sales started to become stagnant and then declined.

As I write this today, my restaurant has already stopped operations. It stopped a few days ago, but a couple months back, I knew it was bound to happen. We couldn’t keep up with the bills we needed to pay, and they kept accumulating day by day. With a heavy heart and chaotic mind, we knew we had to close it down.

I couldn’t believe this was happening barely one year after starting operations. But if you were to ask me that if I had the chance to start over, would I do it again? I would still say yes. Despite its failure, there were still very important (also expensive) lessons that I learned that I would never have acquired otherwise if I didn’t start the business.

Here are a few lessons I learned after failing my first startup:

1. Entrepreneurship requires resilience

You cannot ever be successful if you haven’t developed resilience. Whether you like it or not, something will turn out wrong in your business. Maybe sometimes not to the point that it needs to be shut down, but something that could make your decisions critical to your organization goals.

You could give yourself time to grieve, but it shouldn’t stop there. Life goes on. And you need to get back on your feet if you still want to make a difference. The biggest companies that are successful right now all experienced a massive amount of failure.

But they never stopped trying. Because with every failure comes a lesson. Anyone with common sense would learn from that failure, and start again with more knowledge on what to do and what not to do.

Whenever I thought about the accumulated debts of my restaurant, I would have this sinking feeling in my chest and stomach. I knew that I would have to liquidate the assets. So I continued to search for buyers of the assets.

Instead of grieving for a much longer period, I knew I’d have to pick myself back up again so I could pay the debt. It might be hard at first, but if you call yourself an entrepreneur, quitting is not an option. We fail, we learn, then get back up.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

2. Learn to listen

Being a first-time founder, I had a very idealistic attitude. I had no experience in the food industry and established the business with only the belief that my partners and I would make it. I was wrong.

Aside from not being able to make it with that business, I realized what the naysayers had been telling me all along. But you have to be careful here. There are naysayers who have no credibility to back up what they say and want to bring you down. But there are also ones who speak from experience and are genuinely concerned for you. You must learn to discern the right voices to listen to if you want to succeed.

Taking risks is good, but make sure those risks are calculated and not reckless. We took a risk that wasn’t entirely reckless, but not all aspects of them were calculated. We were unsure of some parts of the business, and just “winged” it. Look at what happened to winging it!

Know when you need to jump with both feet or just one, but also listen to the voices who tell you when to put your feet in the water. Trust me, you never know when you will value their input.

3. Your failures do not define you

I never thought this would take a toll on my self-esteem, even when I knew I had to get back up. On the outside I looked normal. Going to school, work, and social settings looking like nothing had happened. But inside I was a wreck and didn’t want to admit it.

I would feel guilty whenever people would praise me about how “successful” I was at such a young age but that wasn’t true. For a while I thought that I was the failure. My insecurities started haunting me again and my browser history was filled with questions on what to do.

That was when I discovered that successful people failed more often than they succeeded. Even the ones with smaller businesses had their fair share of failures before finding an idea that worked for them.

But their failures never got to their heart. They weren’t the failures. The business failed, not them. So they tried again until they got it right. Maybe this business didn’t work out for me, but that doesn’t mean I’ll never be successful. The sooner you believe your failures don’t define you, the more the weight will be lifted off your shoulders.

People fail every single day. The difference between the ones who succeed and those who don’t is persistence and the drive to continue even after failing. It’s much better to try and fail than never having to start and learn nothing.

“Success is not a good teacher, failure makes you humble.” – Shah Rukh Khan

Have you ever started a business that eventually failed? What did you learn from it? Please leave your experiences below!
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Want A Business Idea That’s Guaranteed To Make You Money? Here’s How You Should Start.

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business ideas

Let’s first start off with the “why”. When you know why you’re doing something, it can create clarity in your tasks, and direct your efforts. So, grab a sheet of paper, or a notebook and let’s get started.

Answer this question: Why do I want to start a business? Here are some common answers.

  • to do something I love
  • to create financial freedom so I can, “fill in the blank” (travel, pay off debts, buy expensive things, etc.)
  • to have the freedom to set my hours, choose when I work and what I work on
  • to help others, using my skills
  • I hate my job

Once you know why you’re doing it, you’ll have a better idea of what your goals are.

“The two most important days of your life are the day you were born and the day you discover why you were born.” – Mark Twain

Start With Your Skills

At the heart of every business, and profession is the solution to a problem. If you can identify a problem that a group of people are having and solve it for them, you have the makings of a successful business.

Start with your current skill set. Everyone has skills, passions and talents in one area or another. What we fail to sometimes see is the ability for those skills to solve a problem for others in a meaningful way.

You can also ask family and friends to help you identify your skills. They may point out strengths you never considered. Keep in mind you don’t need to have mastered that skill yet, you can continue to learn and develop it as you go along. Ray Higdon a successful business man says to “Invest, learn then teach”.

Invest in yourself and improving your skills, learn more about your niche, and creating solutions to their problems, then teach others what you’ve learned.

Once you’ve got that down, the next step is doing some research. What problems are people having that you could use your current skill set to help solve? This is where picking a niche comes in handy. A niche refers to a small specialized portion of the population.

Let’s say, you’re a stay at home parent, and one of your skills is cooking healthy family meals that your kids enjoy. Your niche will likely be stay at home parents. You can then narrow down your search by checking forums and website or magazines that target stay at home parents.

“If you do what you love, it is the best way to relax.” – Christian Louboutin

What To Look For in Your Research?

Look for pain points and problems, especially those that are recurring. You may find that cooking healthy meals is not necessarily where parents are struggling, maybe it’s with purchasing healthy foods or the cost (money and time) of healthy meals. You want to look at the questions people are asking, and take note of the language they use to describe their problems. Nutritious vs. healthy. Quick vs. easy.

Finally, take note of products that offer solutions to those problems. These offer ideas to you about ways in which you can present your solution; Youtube channels, specialized cookbooks, how-to guides, online courses, etc.

By the time you’ve followed all these steps, you would have established 3 things:

  1. A monetizable skill set — You know what your skills are and how you can use them
  2. Proof of a Need — People have a problem that you can solve, and now you know who they are.
  3. A Profitable Market — If people are buying said cookbooks, or paying for products, this shows you that they are willing to put their money where their mouth is.

This is the beginning of any business. Fast Food restaurants offer quick meals on the go, Walmart puts everything in one place so people don’t have to travel to different stores, books entertain or instruct, cars transport and save time. At the heart of every product and business is a need, and you are now on your way to creating a solution that people are already looking for!

What is a business you want to start? Share your thoughts below!

Image courtesy of Twenty20.com

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7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

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The Letter I Wrote To A Broken Man

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Every day I get lots of emails from readers asking me how to solve a major life issue.

I got one last week and realized that my advice is often the same. I thought that it might be easier to write my advice about how to stop being so broken. That way, every time I get one of these emails I can point people to it.

Here’s the advice I gave this broken man that wrote to me:

 

1. Find someone who is going to change your thinking

This man had a whole list of problems that he tried to tell me were impossible to solve. He listed them in such detail and made each one sound beyond impossible to solve. He was hoping that he would bamboozle me and that I’d reply and say “Mate you’re right, those problems are impossible to solve and I can’t help you.”

The first step I always tell these so called “broken people” is that they need to get out of their head. They’ve become obsessed with their challenges and they need to interrupt their thinking. The easiest and quickest way to do this is to find someone to change your thinking.

To make this broken man’s life easy, I gave him the answer of who to start with. He needed a rapid change of thinking and the best person I know to do this is Tony Robbins. Now I could have let him find his own person to assist, but it would have ended up becoming another excuse.

What he needed to hear was something radically different to the story that he’d memorized and become an expert narrator in. Tony sure knows how to change the way you think and slap you in the face when you need it. This is always the beginning.

 

2. Quit your job

This broken man blamed a lot of his problems on his job. This is common in all the letters I get from people who think they’re broken. They all have an issue that stems from what they do for a living.

What’s crazy is that your job or business is your decision. If you don’t like the result, then quit. It’s not rocket science; it’s just the reality.

“Quitting something you hate is the best decision you’ll ever make”

You can always find another source of income. The best thing about quitting is that you’ll be forced to find a new way to make a living pretty quickly so you can pay your bills.

Make it a slow transition if you need to, but just know that you must quit. Don’t let anything piss you off anymore. Stop doing what you don’t love. If your work doesn’t light you up, then quit!

 

3. Failing a lot is good. Stop being afraid.

My friend, the broken man, tried to tell me that he was failing a lot. I stood up in my seat and gave him a metaphorical round of applause (he obviously couldn’t see me do this). If you’re failing a lot, then that’s the best bloody news I’ve ever heard! Don’t be down about it; be excited about it.

This means your giving it a go and taking action. That’s better than 99% of other people who are doing nothing and sitting on the couch hoping to get lucky. You’ll eventually find a way if you keep failing. It’s inevitable.

Being afraid is unnecessary and it’s delusional. You’re not supposed to know exactly what to do and no one who is successful does.

“You’re supposed to take action, and then learn from the outcomes and adjust the sails of your ship as you go”

 

4. Go and volunteer at a homeless shelter

I’ve said this one a lot because I’ve personally found it very effective – In fact, I was just at the homeless shelter again last week. It’s the idea that you need to see problems far bigger than your own. I’ve never seen anyone walk into a homeless shelter and spend a day there, who hasn’t come out the other side with a new way of looking at life.

You’re forced into helping others and you do whatever you can because many of the people you’ll meet are beyond desperate. In reality, your problems are not desperate where as there’s is. Once you’ve seen the worst there is to see, then you’ll be able to break your pattern of misery.

 

5. Your problems are the same

This broken man was so stuck in his circumstances that he couldn’t see the rest of the world. He stopped seeing the hardships that others are going through and he somehow believed the lie that he was the only one facing these problems. I told him something he didn’t expect: “Your problems are the same as every other email I get.”

This was true. Every email I get with these so-called “impossible challenges” is the same. It’s the same issue with a different character playing the lead role of the story. Your problems are not unique or special. Your problems yesterday were vanilla and my problems today are strawberry. They’re all flavors of the same milkshake.

 

6. You’re being selfish

The last very blunt thing I said to this broken man (out of love and respect) was: “You’re being selfish.” I told him that his entire story was about him and his own selfish desires.

Nowhere in the story was there room for anybody else. Nowhere in the story was there a purpose to unite people, or serve people or give something to someone. It was all just about him and how important he was and how he must have all the answers.

“The way you become broken in the first place is when you’re 100% focused on yourself”

Selfishness is at the heart of so many life problems. It’s not all about you, you know. I’d go as far as saying that you should make your life about much more than you.

Once you move away from being entirely selfish, new opportunities start to find their way to you. These opportunities are not luck; these opportunities are the result of you moving beyond just caring about yourself. Until you give a damn about other people, you’re going to continue to be broken.

You started to become broken in the first place when you forgot about everyone else and became obsessed with yourself. Kill the obsession and you’ll find the answer to your dreams.

These are the things I told this young man. These are the same tools you can use if you feel broken.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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6 Comments

6 Comments

  1. Esther Mellar

    Oct 2, 2015 at 12:34 pm

    Hi Tim,

    What strike me is the following:
    ‘The Canva pitch to investors was rejected many times but what Melanie realised was that when investors said no, what the investor was really saying was that the current phase of their startup didn’t meet his or hers individual risk appetite.
    “The rejection is often not because of the reasons you think they are rejecting you”’
    Do you know Tim, did she actually ask for clarification/guidance, or it was only her positive attitude and belief in herself and her product?
    Thank you!

    • Tim Denning

      Oct 19, 2015 at 11:33 pm

      Esther, Melanie asked for feedback but it was mainly her belief in what she was doing that drove her. Melanie and her co-founder Cliff both had success with their first startup Fusion Books so that helped them have the optimism they needed. None the less, all entrepreneurs need to be able to visualise their vision before it’s real – Melanie did this beautifully.

  2. Lawrence Berry

    Sep 30, 2015 at 9:04 pm

    I love stories where other people kept pursing their dreams until it eventually paid off, and one thing that I have learned is that almost everyone who never gave up on their dream eventually made them come true. You learn from your failures and plant enough seeds over the years, you will eventually plant a fruitful seed. I love this young lady’s advice and her story.

    I agree with her statement that you don’t have to be a coder in order to achieve success with something techy, but you do need to know how to delegate tasks. You want to learn how to hand off the jobs that you don’t know, or are not the best at, but keep this vision intact. This vision and plan will make help you achieve success.

    • Tim Denning

      Sep 30, 2015 at 9:42 pm

      I love these stories too Lawrence. It’s so cool that they didn’t even have a product yet they were able to convince one of the most well-known venture capitalists to invest in them. This just shows you how important a compelling vision is.

  3. denny

    Sep 30, 2015 at 12:36 am

    Great insight on a contemporary path to wild startup success. I suppose identifying a short list of key industry influencers should be a part of early startup planning. Likewise, a focus on clearly communicating the market, the need and the vision to meet that need are all first steps – prior to technical design.

    • Tim Denning

      Sep 30, 2015 at 7:50 am

      Thanks Denny and appreciate you sharing your startup tips with us.

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Startups

5 Ways to Avoid Burning Out While Building Your Business

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how to avoid burnout

Isn’t it strange how mundane things can bring back really vivid memories? As the burnt toast hit the trash, I remembered how burn out meant my first online business ended up on the scrapheap (nearly taking me with it). 

Juggling a full-time job, family, volunteering and running an online business left me physically, emotionally and psychologically exhausted. Just like toast, the burn creeps in slowly and when complete, you’re left unable to nourish yourself or anything else.

You may have already heard run-of-the-mill advice like taking regular breaks to prevent burn out. But what’s the point of stepping away from work only to be stressed that things will fall apart?

Here are five not-so-obvious ways to become burn out proof:

1. Create the right systems

Having no systems (or the wrong systems) is a recipe for disaster. Unfortunately, systems get a bad rap because they can be seen as snooze fests. Who’s ever heard of a sexy system? I sure haven’t!

To make matters worse, traditional systems have a sterile and stuffy image that can make some entrepreneurs feel boxed into something that’s unsuitable for their needs.

The key to making systems work for your business is to design them with flexibility, so your creativity isn’t stifled. Systems that curb burn out are those that account for the ‘secret sauce’ of how you do business. This ensures authenticity, even when your business grows. I call these flexible and personalized systems ‘productivity recipes.’ Because, just like normal recipes, you have the core ingredients and you can make tweaks to suit your business taste.

We’re all different, so there’s no one-size-fits-all business system. Productivity recipes focus on the human side of systems. They bring order to repetitive tasks while taking into account the quirks that make your business unique.

Productivity recipes stop burn out by preventing you from biting off more than you can chew, especially when your business is growing.

2. Get apps ‘talking’ to each other

Automation is another way to hand over repetitive and stressful work. Services like IFTTT and Zapier connect the apps you use to automate your workflow. In other words, they get rid of the biggest time sucks in your business.

Part of creating productivity recipes is to spot tasks you can automate. This will help your business run like a well-oiled machine and save you money when outsourcing.

Start out automating everyday tasks, like social media and email management, by finding out how the apps can ‘talk’ to each other.

Do yourself (and your health) a favour and start to create productivity recipes to see what you can automate. The aim is to drop repetitive tasks like a hot potato to reduce the risk of burnt out. Get your apps communicating to free up time to chat with friends and family.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

3. Outsource

Outsourcing should be done when you already have productivity recipes in place. It’s tempting to hand over parts of your business to a VA or freelancer and forget about it, but this approach could land you in hot water.

With productivity recipes, anyone you hire will have the blueprint of how you expect things to be done. You’ll also save time getting new hires up to speed. Most importantly, your clients won’t get any nasty surprises or unwelcome changes when you grow your team.

You’ll be able to take time out to recharge your batteries, having all the confidence that your business will continue to function properly in your absence.

4. Find some cheerleaders

Being part of a supportive group is crucial to making yourself burn out proof. Informal groups, like Facebook communities, are helpful networks that can prevent you going down the burn out road.

If you’ve been working non-stop and your brain feels as limp as the lettuce in the sandwich you’ve been too busy to eat, connect with people who can identify with where you are and encourage you to take a step back.

The best groups are those that aren’t strictly business. Look for a group with dedicated days for sharing things like inspirational quotes and jokes to lighten things up a little.

Feeling like you’re the only one who experiences overwhelm can be a lonely place. Being part of a community where people share their struggles helps to provide perspective that you can achieve your goals without compromising your health.

“Be strong, be fearless, be beautiful. And believe that anything is possible when you have the right people there to support you.” – Misty Copeland

5. Inject your personality into your passion

When you’re passionate about your work, it seems like you can work day and night without ever feeling tired. Of course, it’s advisable to make time for proper rest. I’ve found that, the more I enjoy work, the more I look after myself to reduce the risks of becoming ill. I’m passionate about helping entrepreneurs be more productive to avoid burn out. I’m also a huge foodie. That’s why I incorporate food and drink analogies in my work because being fed and watered is something we can all relate to.

Injecting your personality into your work makes everything easier. It’s very draining pretending to be someone you’re not. If you’re already pursuing your passion, add a splash of your personality to reduce the chance of burn out.

Suffering from burn out is a serious setback to your health and business. It’s a relief to know that, unlike the burnt toast that ends up in the trash, you can make a full recovery from burn out. But why take the risk in the first place? Put in place practical measures to avoid getting burnt when the heat is turned up in your business.

It’s good to share. What do you put in place to make sure you don’t burn out? Leave a comment below and share your thoughts.

How do you avoid burning out when things get tough? Let us know by commenting below!

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3 Lessons I Learned From the Failure of My First Startup

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startup failure

You’re exhausted. You’ve put countless of hours into an idea that you believed in so much. Literally almost blood, sweat and tears were sacrificed for this vision to be accomplished. You had hoped and expected for a lot of things, and was excited to have plans for the future.

A few months ago, I wrote an article here titled, “What I Learned After Opening My First Business at 21.” My restaurant was doing well that time, and writing that article made me feel on top of the world. I thought that it was going to be that way for a long time, yet not so long after that, sales started to become stagnant and then declined.

As I write this today, my restaurant has already stopped operations. It stopped a few days ago, but a couple months back, I knew it was bound to happen. We couldn’t keep up with the bills we needed to pay, and they kept accumulating day by day. With a heavy heart and chaotic mind, we knew we had to close it down.

I couldn’t believe this was happening barely one year after starting operations. But if you were to ask me that if I had the chance to start over, would I do it again? I would still say yes. Despite its failure, there were still very important (also expensive) lessons that I learned that I would never have acquired otherwise if I didn’t start the business.

Here are a few lessons I learned after failing my first startup:

1. Entrepreneurship requires resilience

You cannot ever be successful if you haven’t developed resilience. Whether you like it or not, something will turn out wrong in your business. Maybe sometimes not to the point that it needs to be shut down, but something that could make your decisions critical to your organization goals.

You could give yourself time to grieve, but it shouldn’t stop there. Life goes on. And you need to get back on your feet if you still want to make a difference. The biggest companies that are successful right now all experienced a massive amount of failure.

But they never stopped trying. Because with every failure comes a lesson. Anyone with common sense would learn from that failure, and start again with more knowledge on what to do and what not to do.

Whenever I thought about the accumulated debts of my restaurant, I would have this sinking feeling in my chest and stomach. I knew that I would have to liquidate the assets. So I continued to search for buyers of the assets.

Instead of grieving for a much longer period, I knew I’d have to pick myself back up again so I could pay the debt. It might be hard at first, but if you call yourself an entrepreneur, quitting is not an option. We fail, we learn, then get back up.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

2. Learn to listen

Being a first-time founder, I had a very idealistic attitude. I had no experience in the food industry and established the business with only the belief that my partners and I would make it. I was wrong.

Aside from not being able to make it with that business, I realized what the naysayers had been telling me all along. But you have to be careful here. There are naysayers who have no credibility to back up what they say and want to bring you down. But there are also ones who speak from experience and are genuinely concerned for you. You must learn to discern the right voices to listen to if you want to succeed.

Taking risks is good, but make sure those risks are calculated and not reckless. We took a risk that wasn’t entirely reckless, but not all aspects of them were calculated. We were unsure of some parts of the business, and just “winged” it. Look at what happened to winging it!

Know when you need to jump with both feet or just one, but also listen to the voices who tell you when to put your feet in the water. Trust me, you never know when you will value their input.

3. Your failures do not define you

I never thought this would take a toll on my self-esteem, even when I knew I had to get back up. On the outside I looked normal. Going to school, work, and social settings looking like nothing had happened. But inside I was a wreck and didn’t want to admit it.

I would feel guilty whenever people would praise me about how “successful” I was at such a young age but that wasn’t true. For a while I thought that I was the failure. My insecurities started haunting me again and my browser history was filled with questions on what to do.

That was when I discovered that successful people failed more often than they succeeded. Even the ones with smaller businesses had their fair share of failures before finding an idea that worked for them.

But their failures never got to their heart. They weren’t the failures. The business failed, not them. So they tried again until they got it right. Maybe this business didn’t work out for me, but that doesn’t mean I’ll never be successful. The sooner you believe your failures don’t define you, the more the weight will be lifted off your shoulders.

People fail every single day. The difference between the ones who succeed and those who don’t is persistence and the drive to continue even after failing. It’s much better to try and fail than never having to start and learn nothing.

“Success is not a good teacher, failure makes you humble.” – Shah Rukh Khan

Have you ever started a business that eventually failed? What did you learn from it? Please leave your experiences below!
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Want A Business Idea That’s Guaranteed To Make You Money? Here’s How You Should Start.

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business ideas

Let’s first start off with the “why”. When you know why you’re doing something, it can create clarity in your tasks, and direct your efforts. So, grab a sheet of paper, or a notebook and let’s get started.

Answer this question: Why do I want to start a business? Here are some common answers.

  • to do something I love
  • to create financial freedom so I can, “fill in the blank” (travel, pay off debts, buy expensive things, etc.)
  • to have the freedom to set my hours, choose when I work and what I work on
  • to help others, using my skills
  • I hate my job

Once you know why you’re doing it, you’ll have a better idea of what your goals are.

“The two most important days of your life are the day you were born and the day you discover why you were born.” – Mark Twain

Start With Your Skills

At the heart of every business, and profession is the solution to a problem. If you can identify a problem that a group of people are having and solve it for them, you have the makings of a successful business.

Start with your current skill set. Everyone has skills, passions and talents in one area or another. What we fail to sometimes see is the ability for those skills to solve a problem for others in a meaningful way.

You can also ask family and friends to help you identify your skills. They may point out strengths you never considered. Keep in mind you don’t need to have mastered that skill yet, you can continue to learn and develop it as you go along. Ray Higdon a successful business man says to “Invest, learn then teach”.

Invest in yourself and improving your skills, learn more about your niche, and creating solutions to their problems, then teach others what you’ve learned.

Once you’ve got that down, the next step is doing some research. What problems are people having that you could use your current skill set to help solve? This is where picking a niche comes in handy. A niche refers to a small specialized portion of the population.

Let’s say, you’re a stay at home parent, and one of your skills is cooking healthy family meals that your kids enjoy. Your niche will likely be stay at home parents. You can then narrow down your search by checking forums and website or magazines that target stay at home parents.

“If you do what you love, it is the best way to relax.” – Christian Louboutin

What To Look For in Your Research?

Look for pain points and problems, especially those that are recurring. You may find that cooking healthy meals is not necessarily where parents are struggling, maybe it’s with purchasing healthy foods or the cost (money and time) of healthy meals. You want to look at the questions people are asking, and take note of the language they use to describe their problems. Nutritious vs. healthy. Quick vs. easy.

Finally, take note of products that offer solutions to those problems. These offer ideas to you about ways in which you can present your solution; Youtube channels, specialized cookbooks, how-to guides, online courses, etc.

By the time you’ve followed all these steps, you would have established 3 things:

  1. A monetizable skill set — You know what your skills are and how you can use them
  2. Proof of a Need — People have a problem that you can solve, and now you know who they are.
  3. A Profitable Market — If people are buying said cookbooks, or paying for products, this shows you that they are willing to put their money where their mouth is.

This is the beginning of any business. Fast Food restaurants offer quick meals on the go, Walmart puts everything in one place so people don’t have to travel to different stores, books entertain or instruct, cars transport and save time. At the heart of every product and business is a need, and you are now on your way to creating a solution that people are already looking for!

What is a business you want to start? Share your thoughts below!

Image courtesy of Twenty20.com

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7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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email marketing tips

While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

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