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10 Reasons Why You Should Start Your Own Business Today

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Are you thinking of quitting your job and starting your own thing but not sure if it’s the right decision?

Are you scared of failing? of going broke? of living uncomfortably? of disappointing your loved ones?

Are you scared that you might not be able to live up to your own expectations?

Not everyone wants to be an entrepreneur. But if you feel it in your blood and feel an itch to start your own thing, you must do it. The reward is not just the money which most early-stage entrepreneurs don’t have. In fact, most businesses fail. But why am I still encouraging you to start your own thing if you have an itch to do so?

Below are the reasons why starting your own thing might be the best decision you’ll ever make in your life.

And believe me, if you’ve been pondering about doing it, you just have to do it!

 

1. You will delete the ‘what-ifs’ in your life.

Most of us are passionate about something. And if we are talented enough to be good at what we’re passionate about, surely we’d want to turn that into a career. But competition might be fierce. The market might be tough. Finances might not look so bright. So, we stick ourselves to the 9-5 because it makes us feel safe and secure.

But what if you’re bored in your job? What if you’re not excited about going to work anymore? What if you’re looking forward to doing something of your passion and having freedom with your own time?

Starting your own business might sound scary but it is a sure way to get rid of what-ifs in your life especially if you’re in your 20s and don’t have a family to feed. You have nothing to lose but a whole lot to gain.

 

2. You will accelerate your learning curve like never before.

One of the things you will learn when starting your own business is learning. Being an employee, you learn about your role and your industry. However, being your own boss, you have to learn everything – from marketing to accounting, operations, and finance. You will have to keep up-to-date with the new technology, tools, consumer trends, and industry news. You will learn like never before.

Before you know it, you will become a lifelong learner who loves the challenge of learning about something new. You will take life as a progressive journey as you do with business.

There is no better way to accelerate your learning curve like starting your own thing!

 

3. You will learn to be independent in your thinking and trust your instinct.

Starting your own business requires you to think on your feet a lot. Whether you start it on your own or with a business partner, you will have to make a decision without a boss or team members who are there for you bounce ideas of. Over and over, you will learn to make decisions independently and become more decisive as you grow. You will learn to trust your gut instinct because no one else knows your business like you do.

It is a wonderful feeling to feel that every decision you make is solely dependent on you.You don’t need to compromise with different opinions from your boss and your colleagues anymore. You make your own decision and you are responsible for it.

 

4. You will wake up every day driven and motivated to go to work.

Surely this is one of the main reasons why people start their own thing. Nothing feels as exciting as following one’s passion and dreams. You might have a few sleepless nights because reality keeps you up with excitement – thinking about different ideas and strategy, stalking your competitors, and dreaming about the possible dream-come-true. Even during down times not making any sales, you’re still motivated to go to work, fix the bugs, pump up the sales, and make it happen.

Because the business is yours and yours only. You’re not working for somebody else, so work hard and make it happen. The reward will be worth it.

 

5. You will become more daring and fearless.

Starting one’s business can be scary for any first-time entrepreneur without wealthy parents backing them up. You have to believe in yourself and make daring decisions over and over. From deciding that you will not get a full-time job to investing in the business and making several business decisions on your own.

Becoming an entrepreneur you will get rid of your self-limiting belief like never before. You will learn that nothing is to be scared of. You will learn that your comfort zone keeps expanding every time you get out of your comfort zone.

You will learn to initiate contacts and approach people. You will learn to make things happen and even if you have no idea about something, you will learn about it in every way you can without doubt and without fear. Over and over, this becomes a habit. You will have built this boldness in you and will become used to getting out of your comfort zone

 

Checkout Seth Godin’s Advice on Conquering Fear to Start Your Own Business

https://youtu.be/JkpfhmDdU3A?t=19s

 

6. You know what it feels like to truly follow one’s passion.

Some people might never understand why some people decide to become a struggling artist instead of doing something else for a living. After starting your own business, you will understand how fulfilled it feels to actually follow your dreams and your heart. The reward is not necessarily the money.

The reward is in being your own boss and in the art of creating something that you truly own and love. You will learn what it’s like to sacrifice external things that make you happy (like drinking and eating out) for things that make you happy internally (like making your business succeed).

Of course, a profitable business is what proves your capability as a businessman. However, what truly drives you is not the money; it’s the passion and fulfillment you get from following your dreams.

 

7. You will become a man of actions, and not just words.

A lot of people talk the talk but don’t walk the walk. As an entrepreneur you cannot just talk and don’t make actions. You have to keep your words and follow through. In fact, things will not happen unless you make actions.

Being an entrepreneur teaches you that things don’t happen as you wish, things happen as you do. You cannot ask someone else to do it for you or expect a colleague to help. You are on your own and only actions will bring your idea to life.

 

8. You will realize that there are so many talented and ambitious people out there.

Being an entrepreneur can be lonely at times. But if you make friends with other entrepreneurs in your community or even around the world, you will realize that there are so many talented and ambitious people out there. You’re not alone. You’re not on your own. And these people are more than happy to share with you their experiences, advice, and recommendations.

Suddenly, the world seems not so small anymore. There is a whole world out there waiting for you to discover, to learn, and to grow.

The more you get immersed into the entrepreneur’s world and interact with other entrepreneurs, the more opportunities you will spot and the more driven you will become.

 

9. You will never doubt yourself ever again.

Starting your own business takes guts. To be able to take a leap of faith in yourself and jump, you will have already gotten rid of your self-doubt. And on the process of working on your own business, you will become even more of a firm believer in:

Whether you think you can, or think you can’t, you’re right.”

Most important of all, you will never hesitate to invest in yourself because it is the only thing that always multiplies and can never be taken away from you.

 

10. You will want to do it all over again.

You might have succeeded. You might have failed. But the fact that you have learned so much along the way makes it all worth while.  Starting your own thing gives you a sense of control in your own life and joy and fulfillment in doing something that you truly love.

The rush, the excitement, the fear, the tears, the sweat, and the countless nights sleeping next to your laptop – they are experiences you would never have if you haven’t started your own thing. You couldn’t have it any other way. And you’re always looking out for the right opportunity to do it all over again.

 

Quick Tips;

If you want to start your own thing but still don’t know where to start, follow theses steps;

1. Start by thinking about your true passion – what you want to wake up to doing everyday.

2. Think about a killer business idea and test it with the market. Make sure there is a demand for that and who your target customer would be. Get to know them. Learn about them as much as you can.

3. Consider the skill set that you have and that you lack. When starting your own business, be the boss in the area that you’re good at and hire someone to help you in the area that you’re weak in.

4. Take a leap of faith in yourself and just do it. You can always get money back but you can never get your time back. So follow your dream. Don’t waste any more time. If you succeed, you will be rich and happy. If you fail, well, at least you’ll become smarter.

 

Mo Seetubtim is a designer and founder of the Inspirational website "BrandMentalist", she is also a writer for other top publications such as Thought Catalog, Addicted2Success and The Huffington Post. She is also the founder of The Happiness Planner, a stationery brand that focuses on happiness, positive thinking, mindfulness, gratitude and self-development.

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10 Comments

10 Comments

  1. Sonia

    Aug 2, 2016 at 9:37 pm

    Tips 3 and 8 are great. Trusting and following ones instinct is always exciting. I like to call it in my case, a womens intuition. Also, it’s great to know there are other successful entrepreneurs ready to help and network with.

  2. Yaniv Valotker

    Dec 6, 2015 at 6:05 pm

    Great message. Thank you.

  3. 67 Steps Review

    Oct 26, 2015 at 5:02 am

    Oh man! This is great. I’m gong to bookmark this page to continue to reference it! And, I love Seth Godin. He’s a freaking genius. Thanks for sharing.

  4. Sakhile Mogale

    Sep 15, 2015 at 1:34 pm

    This is the journey I am embarking on. I am so excited. Thank you for such an inspirational article!!

  5. ERICK WER

    Sep 7, 2015 at 6:12 am

    Great message right there Joel. Thank you.

  6. Lawrence Berry

    Sep 4, 2015 at 5:20 pm

    This was an inspiring and true article. As an entrepreneur, I have experienced everything you have just stated. In particular, I have become a life-long learner who enjoys learning about any and everything. This is something I did not particularly have when I was in college because I was so focused on doing what I had to do to pass my classes and become good at working. Owning your own business definitely has its ups and downs, and sometimes there will be more downs than ups for many, but you have to have faith and belief that you can conquer your life and your business.

  7. Steven

    Sep 2, 2015 at 12:05 pm

    Great read, thanks! Number 2 is one of the most important pull (as well as push) factors in starting your own business, I feel. It incredibly rewarding to learn so much, about so much, in so little time. But it’s also daunting as it requires a constant state of discomfort. But hey, that’s part of the game :-).

  8. Rose Costas

    Sep 1, 2015 at 7:24 am

    Thanks Mo for a very motivating post. I have taken that step and believe it me it can be scary at times but I wouldn’t have done things differently. I have grown to know so much about myself, my capabilities and how much stronger I have become. What I get from starting my own business money will never be able to buy.

  9. Charlene Rhinehart

    Sep 1, 2015 at 5:34 am

    Thanks for sharing! Great tips.

  10. Charlene Rhinehart

    Sep 1, 2015 at 5:32 am

    This article brilliantly captured the feelings of thinking about your entrepreneurial passions while working a 9-5. I especially liked the call to action for individuals in their 20s who don’t have mouths to feed. You realize that you don’t have nothing to lose and everything to gain! The challenge is to not go back to a 9-5 in order to overcome financial insecurities. Thanks for sharing!

    Charlene Rhinehart
    Ms Corporate America 2015

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How Your Mindset Plays an Important Role in Scaling Your Business

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You have already validated your product within the marketplace and achieved significant traction, and now it’s time to scale. Shifts to managerial processes and internal workflows are crucial to growing your business. However, another critical element to this evolution is expanding your leadership mindset from focusing on launching your business, to growing it.

Founders who only focus on external efforts most often fail to succeed accelerating growth and have a harder time managing to scale their businesses. Dr. Carol Dweck has done an extensive research on achievement and success and has discovered a truly groundbreaking concept. In her book “Mindsets: The New Psychology of Success”, Dweck explains why it’s not just our abilities and talent that bring us success, but whether we approach them with a fixed or growth mindset.

This is one of the reasons, all the tactics, systems and strategies won’t help at that stage of your company’s development if you don’t have a strong mental game. Your mindset has to grow in lockstep with your business, and a fixed versus growth mentality can be a critical factor in achieving success. Let’s see why!

Fixed mindset entrepreneurs

This group has a defined identity and often uses labels and affirmations. They would see situations and qualities as unchangeable and their skills and capabilities as fixed. They may say: “ My experience is such that I won’t be good at/or successful at (some new task)”,  or believe that certain people were born leaders, or “the people’s type”, or communicative etc. The strengths and behaviors allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.

The initial tactical approach needs to be replaced with a strategic one. That requires a shift in the mindset and identity, to see the bigger picture and understand what new behaviors and skills they need to develop in order to succeed the rapid changes coming their way. “Know it all”, keeping a tight control or not adapting are clear signs of a fixed mindset. How we choose to see ourselves and our identity can have a tremendous impact on our overall success.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.” – Roger Clemens

Growth mindset entrepreneurs

This group is constantly evolving. Themselves and their businesses are never seen as a finalized structure. A company really grows by finding ways to serve a sizable market and/or constantly innovating and adding to their products or services. The same applies to entrepreneurs with a growth mindset. They seek ways to add to their skill set by not being afraid to be exposed to a challenging situation.

They are able to see the hard times as opportunities to develop a side of themselves they didn’t even know existed. They see themselves as a product of their experiences, hence they look for more experiences to help them expand and enrich their personality and skills even more. They don’t label or judge these experiences, they see them as an opportunity. The success of their company so far is a product of a number of contributions everyone on the team has brought in.

Data and feedback, negative or positive is welcomed and serves as a reason to get curious. That way of thinking enables continuous innovation and improvement. Change is always positive because it is not only a constant in business nowadays, but it brings more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient and have more chances for a long-term success.

Here are a few ways to set yourself on the growth track:

1. Give up control and delegate

It’s absolutely understandable to have a tight grip on everything in the beginning stages. Most of the work is done by you, your co-founder and maybe another team member. The processes are not documented, so you’re used to overseeing everything closely. When it’s time to scale, you have to find a way to delegate appropriately. Not leaving the scene, but learning to trust and build your people up. Giving them the right tools to execute without you and helping them unfold their potential too.

2. Open up your mindset to see the challenges as growth experiences

The easiest way to do that is to simply ask yourself in the face or a difficulty or as a matter of fact in the face of success too: “What might be the opportunity here?” This will help you lessen your judgment of the situation and offer you different angles of how to solve the problem.

3. See the bigger picture

It is time to build the systems and most importantly to work on your strategy. As much as the creative side and the experimental phases are fun, scaling needs more structure. Instead of the immediate gains, seek ways to implement the tactical steps to follow the long-term strategy. Setting this in place will allow you to free up more time, so you can get involved in solving the harder problems. And this is essential to get through the threshold.

“Grinding is a mindset and a willingness and commitment to work at it.” – J. B. Bickerstaff

4. Take ownership

Take ownership of your attitude and leave your ego behind. Having a growth mindset is about being open to admit you can and will fail. How you see the difficult situation is what makes all the difference. Failing is a part of the learning process and the more you get used to sitting with these experiences and grow from them, the more your identity will develop. Adopt a perspective of being in the constant act of becoming and evolving. Everything that happens serves as a test to teach you what works and what doesn’t. You must be versatile and embrace change as something inevitable and beneficial.

It is great to be recognized as an expert, but when it comes to entrepreneurship, as Andrew Weinreich, a serial entrepreneur, said to me a few weeks ago, it is vital to have the basic understanding and general knowledge about the different areas of your business. You don’t have to be the best in everything, but curiosity and being open to learning new things constantly will help you connect the dots and see the big picture. It is important to understand how things fit together, so you see the opportunities for connections inside and outside of your company. That naturally leads me to the last point.

5. Celebrate the success of others

Celebrate the success of others and appreciate collaborations and partnerships. Noticing and validating the success of other people will help your mindset shift in a positive and more abundant perspective. Understanding that there is enough pie to go around for everyone is a game changer to your level of growth.

It will enable you to internalize your own wins as well and determine the qualities and skills you have acquired up to this point. Most importantly, it allows you to build deeper connections which can lead to more satisfaction and of course opportunities for your own business to grow.

You’ll be a part of the whole and surrounding yourself by successful people will bring you more motivation. Always seeking a “win-win” situation is the way to go if you want to build strong partnerships and expand your network for future positive ventures.

At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.

What are some techniques you use to level up your mindset? Comment below!

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Life

5 Ways to Realize Your Authentic Self

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I was a scared kid throughout my younger years. Overly-cautious and wildly unsure were just a few of my characteristics as I headed into adulthood. Unfortunately for me, I wasn’t present to many of the decisions I made in my youth in regards to navigating life thus I was blindly going along with it. (more…)

Dan Whalen is a franchise operator with College Hunks Hauling Junk & Moving, personal development writer, and NLP master practitioner. He has a background in business management and team leadership spanning nearly a decade, and has a deeply-rooted passion for helping people experience fulfilling lives. You can find him on Twitter at @DanielJWhalen.

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10 Comments

10 Comments

  1. Sonia

    Aug 2, 2016 at 9:37 pm

    Tips 3 and 8 are great. Trusting and following ones instinct is always exciting. I like to call it in my case, a womens intuition. Also, it’s great to know there are other successful entrepreneurs ready to help and network with.

  2. Yaniv Valotker

    Dec 6, 2015 at 6:05 pm

    Great message. Thank you.

  3. 67 Steps Review

    Oct 26, 2015 at 5:02 am

    Oh man! This is great. I’m gong to bookmark this page to continue to reference it! And, I love Seth Godin. He’s a freaking genius. Thanks for sharing.

  4. Sakhile Mogale

    Sep 15, 2015 at 1:34 pm

    This is the journey I am embarking on. I am so excited. Thank you for such an inspirational article!!

  5. ERICK WER

    Sep 7, 2015 at 6:12 am

    Great message right there Joel. Thank you.

  6. Lawrence Berry

    Sep 4, 2015 at 5:20 pm

    This was an inspiring and true article. As an entrepreneur, I have experienced everything you have just stated. In particular, I have become a life-long learner who enjoys learning about any and everything. This is something I did not particularly have when I was in college because I was so focused on doing what I had to do to pass my classes and become good at working. Owning your own business definitely has its ups and downs, and sometimes there will be more downs than ups for many, but you have to have faith and belief that you can conquer your life and your business.

  7. Steven

    Sep 2, 2015 at 12:05 pm

    Great read, thanks! Number 2 is one of the most important pull (as well as push) factors in starting your own business, I feel. It incredibly rewarding to learn so much, about so much, in so little time. But it’s also daunting as it requires a constant state of discomfort. But hey, that’s part of the game :-).

  8. Rose Costas

    Sep 1, 2015 at 7:24 am

    Thanks Mo for a very motivating post. I have taken that step and believe it me it can be scary at times but I wouldn’t have done things differently. I have grown to know so much about myself, my capabilities and how much stronger I have become. What I get from starting my own business money will never be able to buy.

  9. Charlene Rhinehart

    Sep 1, 2015 at 5:34 am

    Thanks for sharing! Great tips.

  10. Charlene Rhinehart

    Sep 1, 2015 at 5:32 am

    This article brilliantly captured the feelings of thinking about your entrepreneurial passions while working a 9-5. I especially liked the call to action for individuals in their 20s who don’t have mouths to feed. You realize that you don’t have nothing to lose and everything to gain! The challenge is to not go back to a 9-5 in order to overcome financial insecurities. Thanks for sharing!

    Charlene Rhinehart
    Ms Corporate America 2015

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Startups

Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

How Your Mindset Plays an Important Role in Scaling Your Business

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You have already validated your product within the marketplace and achieved significant traction, and now it’s time to scale. Shifts to managerial processes and internal workflows are crucial to growing your business. However, another critical element to this evolution is expanding your leadership mindset from focusing on launching your business, to growing it.

Founders who only focus on external efforts most often fail to succeed accelerating growth and have a harder time managing to scale their businesses. Dr. Carol Dweck has done an extensive research on achievement and success and has discovered a truly groundbreaking concept. In her book “Mindsets: The New Psychology of Success”, Dweck explains why it’s not just our abilities and talent that bring us success, but whether we approach them with a fixed or growth mindset.

This is one of the reasons, all the tactics, systems and strategies won’t help at that stage of your company’s development if you don’t have a strong mental game. Your mindset has to grow in lockstep with your business, and a fixed versus growth mentality can be a critical factor in achieving success. Let’s see why!

Fixed mindset entrepreneurs

This group has a defined identity and often uses labels and affirmations. They would see situations and qualities as unchangeable and their skills and capabilities as fixed. They may say: “ My experience is such that I won’t be good at/or successful at (some new task)”,  or believe that certain people were born leaders, or “the people’s type”, or communicative etc. The strengths and behaviors allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.

The initial tactical approach needs to be replaced with a strategic one. That requires a shift in the mindset and identity, to see the bigger picture and understand what new behaviors and skills they need to develop in order to succeed the rapid changes coming their way. “Know it all”, keeping a tight control or not adapting are clear signs of a fixed mindset. How we choose to see ourselves and our identity can have a tremendous impact on our overall success.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.” – Roger Clemens

Growth mindset entrepreneurs

This group is constantly evolving. Themselves and their businesses are never seen as a finalized structure. A company really grows by finding ways to serve a sizable market and/or constantly innovating and adding to their products or services. The same applies to entrepreneurs with a growth mindset. They seek ways to add to their skill set by not being afraid to be exposed to a challenging situation.

They are able to see the hard times as opportunities to develop a side of themselves they didn’t even know existed. They see themselves as a product of their experiences, hence they look for more experiences to help them expand and enrich their personality and skills even more. They don’t label or judge these experiences, they see them as an opportunity. The success of their company so far is a product of a number of contributions everyone on the team has brought in.

Data and feedback, negative or positive is welcomed and serves as a reason to get curious. That way of thinking enables continuous innovation and improvement. Change is always positive because it is not only a constant in business nowadays, but it brings more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient and have more chances for a long-term success.

Here are a few ways to set yourself on the growth track:

1. Give up control and delegate

It’s absolutely understandable to have a tight grip on everything in the beginning stages. Most of the work is done by you, your co-founder and maybe another team member. The processes are not documented, so you’re used to overseeing everything closely. When it’s time to scale, you have to find a way to delegate appropriately. Not leaving the scene, but learning to trust and build your people up. Giving them the right tools to execute without you and helping them unfold their potential too.

2. Open up your mindset to see the challenges as growth experiences

The easiest way to do that is to simply ask yourself in the face or a difficulty or as a matter of fact in the face of success too: “What might be the opportunity here?” This will help you lessen your judgment of the situation and offer you different angles of how to solve the problem.

3. See the bigger picture

It is time to build the systems and most importantly to work on your strategy. As much as the creative side and the experimental phases are fun, scaling needs more structure. Instead of the immediate gains, seek ways to implement the tactical steps to follow the long-term strategy. Setting this in place will allow you to free up more time, so you can get involved in solving the harder problems. And this is essential to get through the threshold.

“Grinding is a mindset and a willingness and commitment to work at it.” – J. B. Bickerstaff

4. Take ownership

Take ownership of your attitude and leave your ego behind. Having a growth mindset is about being open to admit you can and will fail. How you see the difficult situation is what makes all the difference. Failing is a part of the learning process and the more you get used to sitting with these experiences and grow from them, the more your identity will develop. Adopt a perspective of being in the constant act of becoming and evolving. Everything that happens serves as a test to teach you what works and what doesn’t. You must be versatile and embrace change as something inevitable and beneficial.

It is great to be recognized as an expert, but when it comes to entrepreneurship, as Andrew Weinreich, a serial entrepreneur, said to me a few weeks ago, it is vital to have the basic understanding and general knowledge about the different areas of your business. You don’t have to be the best in everything, but curiosity and being open to learning new things constantly will help you connect the dots and see the big picture. It is important to understand how things fit together, so you see the opportunities for connections inside and outside of your company. That naturally leads me to the last point.

5. Celebrate the success of others

Celebrate the success of others and appreciate collaborations and partnerships. Noticing and validating the success of other people will help your mindset shift in a positive and more abundant perspective. Understanding that there is enough pie to go around for everyone is a game changer to your level of growth.

It will enable you to internalize your own wins as well and determine the qualities and skills you have acquired up to this point. Most importantly, it allows you to build deeper connections which can lead to more satisfaction and of course opportunities for your own business to grow.

You’ll be a part of the whole and surrounding yourself by successful people will bring you more motivation. Always seeking a “win-win” situation is the way to go if you want to build strong partnerships and expand your network for future positive ventures.

At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.

What are some techniques you use to level up your mindset? Comment below!

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