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4 Important Values You Will Need When You Coach Millennials



4 Important Values You Will Need When You Coach Millennials

When you become a manager or supervisor, one of your most important roles would be to become a coach.

Instead of just administrative or managerial tasks; you are now in charge of motivating and inspiring another employee. Coaching a millennial seems easy enough, until you realize that they are impulsive, impatient, and unruly.

Still, they are your company’s greatest assets. A millennial’s drive to succeed and win against all odds is exactly what your business needs in this overly competitive world.

But how can you steer them in the right direction?

Let these four core values be your guide.


1. True listening

They say true listening consists of 90 percent body language and 10 percent words. It requires the listener to observe what the other person is ‘not saying’.

That means paying attention to small details such as shoulder shrugs, head tilts, downcast eyes, and neck rubs.

Remember: millennials are proud. They want to appear strong and independent. So they won’t be so quick in admitting that they have a problem (especially when it comes to work).

For example, an employee apologizes for low performance for the previous month. Don’t just focus on words; listen to his body language. Does he look sad? Is his voice worried?

Maybe he’s having personal problems that he’s not telling. Paying attention to non-verbal cues is a priceless skill to have when dealing with any employee.

“If you make listening and observation your occupation, you will gain much more than you can by talk.” – Robert Baden-Powell

2. Empathy

Don’t confuse sympathy with empathy. The latter is broader and more difficult to put into action. However, it is a necessary skill if you want to successfully relate to others.

For example, one of your employees may have trouble dealing with tasks because she is going through a divorce.

Don’t just offer a simple ‘I’m sorry to hear that…’ or ‘It’s going to be alright…’. If you want to be an empathetic coach, you need to put yourself in that person’s shoes to help her overcome her problem.

It’s more than just offering kind words. Sometimes, you need to wait a while before that person would open up to you, but take the initiative.

As coach, it is your responsibility to help employees deal positively with their fears and/or troubles. Listen, then come up with solutions together by seeing the situation through your millennial’s eyes.


3. Trust

Millennials want to feel that they are a part of something huge. However, you’re not yet sure whether you want to hand them that big project just yet.

Instead of throwing them into open waters, let them gradually swim into shallower parts first; with trust.

For example; if you don’t want them to spearhead a client’s website campaign, at least allow them to pitch in ideas.

Don’t constantly breathe down their necks, either. Relax, set a deadline, ask for progress, then provide feedback and/or rewards when results are met.

When you show that you trust them, millennials are more confident to bring out their best.

“The glue that holds all relationships together- including the relationship between the leader and the led is trust, and trust is based on integrity.” – Brian Tracy

4. Flexibility

One thing that turns off millennials is lack of freedom. They often hop from one job to another because they are looking for a great career that lets them live out their lives at the same time.

So don’t make them feel tied to their desks between 9 to 5. Instead, follow up that trust by being flexible.

How? Offer them choices.

If you have an active employee for example, direct that energy into a community-based project OR let her try a new skill.

Serve various activities.

Play up the routine by dishing out new duties from time to time. If your millennial wants to attend another function, compromise so she has time to finish all her tasks, without missing that important event.

4 Important Values You Will Need When You Coach Millennials
It’s not easy handling millennials. I should know, I have an office full of them! They are unpredictable, often disorderly, and need frequent feedback.

But I cannot imagine a campaign without them. It’s their limitless energy, curiosity, and thirst for knowledge that keeps my company active.

So to keep all of us happy, I employ those four core values and insert a bit of fun every now and then.

At the end of the day, coaching a bunch of impatient millennials is not only rewarding, it’s an achievement in itself.

Have these values helped you? What values would you add to this list?

Al Gomez is a Digital Marketing Consultant at Dlinkers and Sagad. With more than twelve years of digital marketing experience in search engine optimization, paid search and email marketing, he has contributed to a variety of online publications including Moz, Semrush and Wordtracker.

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As an entrepreneur, I’ve learned that understanding market dynamics and choosing the right business model are crucial.

A few months into the startup, I was quick to gauge why it is necessary to go beyond the nuances of operational efficiency and the art of sustaining a business amid growing competition.

Collaboration is key.

The HR and the recruiting teams work with departments to foster a culture of collaboration, but what’s indispensable to business performance is the sync between the marketing and sales teams. What we’d consider as entrepreneurs is the need to ensure seamless collaboration to predict and achieve business goals together. In turn, this will help secure long-term recurring revenue for the business.

Besides, entrepreneurs need to focus on revenue as they gear up to take their startup from $0 to $1 million. The journey is filled with critical decisions, from identifying your target customer base to choosing the right funding strategy.

So, what next?

Read on… because here are five practical, results-driven strategies that you as a founder can implement to make a mark in their industry.

#1. Embrace the Lean Methodology

What is lean methodology?

It is all about pivoting resources to create more value for customers with fewer resources. 

This principle encourages you to be more agile and allow rapid iteration based on customer feedback rather than spending years perfecting a product before it hits the market.

Want to implement it?

Here’s what you can do.

Build “Measure-Learn” Loop: What I did was develop a minimum viable product (MVP), a simple version of the product. You can do the same since it allows you to start the learning process as quickly as possible. After launching MVP, measure how customers use it and learn from their behaviors and feedback.

Here’s what I can recommend here:

  • Identify the core features that solve your customers’ primary needs and focus solely on those to develop your MVP.
  • Know the feedback channels where early users can communicate their experiences, suggestions, and complaints.
  • Analyze user behavior and feedback to make informed product development and iteration decisions.

#2. Focus on Customer Development

Let’s talk about taking our startup to the next level. 

It’s not just about getting customers – it’s about really getting to know them. We need to dive into their world, understand their struggles, and see how our product or service can make a difference in their lives. 

It’s like we’re detectives, piecing together the puzzle of our business hypothesis by actually chatting with our customers

What would you ideally do here?

Understand Customer Segments: I’d say, start dividing your target market into segments and develop a deep understanding of each segment’s demographics, behaviors, needs, and pain points. The idea is to get into their shoes and really feel what they feel.

Ensure your Product Clicks: When starting up, think of what you offer and consider whether it clicks with what our customers need. My thought was “Does my product solve their problems? Does it make their day better?” Put yourself through a tough grilling session to show customers the value proposition and ensure that the product’s promise matches what our customers are looking for.

I’d recommend the following actions here:

  • Talk to them – through surveys, interviews, or even casual chats. The goal? To gather real, raw insights about what they need and expect.
  • Use the collected data to create detailed profiles for each type of customer. This way, everyone on our team really understood we were serving. I think this should help your startup as well.
  • Try out different versions of our product with a few customer groups. It’s all about feedback here – understanding if you’re hitting the mark or if we need to pivot.

#3. Foster a Data-Driven Culture

The digital world is highly data driven since it fuels key decisions in a startup. 

I believe it’s essential for us to build a data-driven culture. This means, you’ll move from making decisions based on hunches or assumptions. Instead, the focus should be on data analytics and insights to guide our strategies and improve our outcomes.

What can you do?

Use Data Analytics Tools: You should be using these tools to gather, analyze, and interpret data related to customer behavior, market trends, and our business operations. Here, consider the adoption of pipeline forecasting that leverages AI to find patterns in marketing data. 

In turn, you’ll get areas for improvement since it can analyze historical data and predict the outcome for you to plan your.

Action Items:

  • Pinpoint key performance indicators (KPIs) that align with your business objectives and ensure they are measurable and actionable.
  • Next, you can consider training your team to understand and use data analytics tools. This might involve workshops or bringing in experts to build a data-savvy workforce.
  • Once everything is in place, regularly review data reports and dashboards. This gives us a clear picture of a startup’s health and helps adjust your strategies and predict future trends.

#4. Strengthen Your Financial Acumen

A good grip on financial skills is important to steer your business towards growth and making sure it stays on track. For this, you’ll have to understand the money side of things, which helps you manage your cash flow. Think of figuring out smart investment moves and sizing up any risks that come your way.

Here’s a tip on how you can get savvy with your finances.

Maintain Rigorous Financial Discipline: I’m really focused on cultivating a strong company culture, one that truly resonates with our mission. So, I’d suggest fostering open communication and encouraging a sense of ownership and collaboration among everyone in the team.

Action Items:

  • Get to know your financial statements inside out – I’m talking about the income statement, balance sheet, and cash flow statement. These are like the vital signs for your business’s financial health
  • Use financial forecasting that helps predict your future money moves. With this, you will have a heads-up on upcoming revenues, expenses, and how much cash you’ll need. Also, research on the available financial forecasting tools that can make predictions spot-on.
  • Don’t go at it alone. Regularly touch base with financial advisors or mentors. With them by your side, you’ll have a fresh perspective on your financial strategies to ensure you’re on the right path to hit your business goals.

5. Prioritize Team Building and Leadership Development

It is crucial to focus on building a solid team and developing strong leaders. This means putting our resources into the people who are going to propel our company forward. 

What you’ll aim for here?

Creating a culture where everyone collaborates and every team member has the chance to emerge as a leader.

What I would do:

Cultivate a Strong Company Culture: This culture should mirror our mission and foster open communication. It’s important that it encourages everyone to feel a sense of ownership and work together.

Invest in Leadership and Team Development: As founders, we’ll have to make way for opportunities for teams to enhance their skills, face new challenges, and grow in their careers.

Some concrete steps that you should consider taking:

  • Begin with clearly communicating your startup’s vision, mission, and values so that every team member is on the same page.
  • Conduct regular team-building activities and workshops to boost skills and strengthen a sense of unity and collaboration.
  • How about starting a mentorship program within our organization? The more experienced team members could guide and support the growth of newer or less experienced folks.
  • Alas… encourage feedback at all levels. We should keep striving to create an environment where open, honest communication is the norm and everyone feels safe to speak up.

I know it’s one thing to get your head around these ideas and quite another to actually make them a part of your everyday business life. But that’s where the real magic happens, right? It’s all in the doing. 

As a startup founder, this means more than just being a big dreamer. How about rolling up your sleeves to be the planner who pays attention to the smallest details. Ultimately, these tips and more tactics around it will help carve a leader in you who listens and cares and the learner who’s always ready to adapt

So, as you’re either starting out or moving forward on this entrepreneurial adventure, keep these practical tips right there.

May these be your guiding lights, helping you steer through the wild and exciting world of building a startup that’s not just a dream, but a thriving reality.

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