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We All Start With Zero Followers – Comprehenday?



For the record: followers mean jack, attention is king.

With that said, all of us (including me) started with zero followers. You’re not alone. Whatever your big idea is you are probably going to need people to know about it. The sad truth is that it’s now done via social media.

You’ll need a combination of shares, likes, views, recommends or whatever other form of measurement these crazy social media platforms decide to implement. These metrics equal attention and that’s how people are going to know about what it is that you do.

Let’s not pretend that social media is useless. That would be naïve.

In this bustling, new age world, everyone owns content now. Anyone can go viral and anyone can be heard. Some find this reality a sad fact, but then these same people find something to cry about no matter what so ignore them.

The journey from zero followers to thousands and even millions looks like this:

1. We all started somewhere

Quit your complaining we’ve all started at zero followers at some point. Starting with nothing and then building your community up is an amazing feeling. Embrace the journey of creating a following.

The game of comparing follower counts with others will distract you from creating content and force you into consumption mode. Then you’ll over consume and regurgitate all over yourself. Yuck!

2. Stop trying to game the system

You can’t buy followers and not have people notice. We can all scan your follower list and see that you cheated. More importantly, the number of followers doesn’t matter.

3. Engagement is everything

Ever seen a social media account with millions of followers and one or two likes/comments per post? That’s because the followers were paid for or tricked into liking the page. I’m going to say it again; the number of followers doesn’t matter.

What matters – if you are creating a community or awareness – is engagement and whether people care about what you’re posting. This can’t be gamed. People will only interact if you are doing and saying stuff that is of value. How do you do that? See the next point.

4. It’s not about you and your ego

That’s right. I don’t care, nor does anyone else, about what you had for lunch or who you met at the basketball. What we all care about is what’s in it for me buster?

If you answer that question and do so regularly, people will follow and engage you. That’s how you go from zero followers to millions.

5. It takes a while

Zero to a million followers takes times. Like interest on your bank account, your results will compound once you cross the tipping point.

What’s the tipping point?

It’s the point at which you have nailed the following:

– Your message to the world is clear
– It’s consistent (ideally daily)
– It’s unique (not better but different)
– It’s not about you and your ugly ego
– You give more than you ask for (Jab Jab Jab Right Hook)

When you do those things, your follower count and engagement will regularly start to increase.

6. You need a breakout moment

The way you do that is my channeling all of your energy and emotion into every piece of content you create. If you do this for long enough, then you’ll eventually have a standout moment. That’s a moment where the world listens and you go viral. It takes time though. You could be waiting five years young Power Ranger.

7. Followers like to follow stories

Don’t throw boring stats and pictures at your followers all day, every day. It should come as no surprise that social media works best with stories. The best stories I’ve found are personal stories. Rather than produce content that feeds your ego, put yourself into every story you tell.

8. Tell stories that inspire

There are hundreds of types of stories. If I were to encourage you to do one type and one type only it would be to tell inspiring stories. Stories that inspire people to take action, think differently or be emotional about something.

9. Say it quickly now!

A story is great but people have a low attention span. This means you’ve got to be able to communicate succinctly. There is a lot of waffle on the Internet. The way to stand out is to plan what you are going to say and cut out the filler. People will love you if they can get value from you and have it delivered in a brief manner. I get this compliment in the form of feedback all the time and I love it.

10. There is no one big break

If I look at my online success, there is no one single moment. Going from zero followers and beyond is made up of a whole lot of factors which you’ll never quite work out. What I can tell you though is that all those factors require you to show up.

“Each day you have to show up with something of value to say”

11. It doesn’t need to be new necessarily

People think you have to say something new every day. You don’t. Sometimes it’s about saying something in a slightly different way. Sometimes it’s taking a popular idea and saying it in a better way. For me, it’s often about taking something that already exists and saying it in my way, with my story attached.

“Saying something new doesn’t create followers; saying something different does”

12. Find your channel

Everyone’s channel for creating followers is different. Try them all and see which one resonates the best for your niche. Facebook doesn’t really work for me, but Medium and LinkedIn are phenomenal. I would have never known this if I didn’t try them. Experiment like you’re playing with play-doh.

13. Quit being romantic

Don’t wait until you have tons of followers to get started. Be the same as you are with zero followers, as you are with a million followers. Being romantic about social media doesn’t work. When I say romantic, it’s kind of the same as saying being precious.

You think you need influence right now. You don’t. You think you need money and lots of it. You don’t. You think you’ll try harder when you’re like Gary Vaynerchuk. You won’t.

So now do you understand that we all start with zero followers and that’s cool bananas?

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Change Your Mindset

5 Ways To Achieve Your Goals (With Examples)



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Setting goals is a crucial first step, whether you’re striving to reach personal or professional milestones. However, achieving those goals requires planning, determination, and focus. In this post, we’ll discuss five actionable strategies that can help you achieve your goals in 2023, and we’ll provide real-life examples to inspire and motivate you. By implementing these tips, you can train your brain to achieve your goals and make meaningful progress toward your aspirations.

1. Write Down Your Goals

The first thing needed to achieve a goal is to have one. A goal becomes very clear and precise once you have written it down most simply and easily to remember.

Here are some examples:

  • I am the world’s best dancer!
  • I am the greatest athlete!
  • I have created the world’s most innovative tech company!

They are all written with the belief that these things have already happened. Once you start believing it has already happened, other people too can sense your confidence and things start happening.

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” — Andrew Carnegie

2. The One Page Plan

A simple one-page plan to accompany your goal is much more powerful than a detailed 30-page plan. After you have written your clear goal – write down all the things you will have to do to achieve it. Make it as simple and direct as possible so that you can refer to it every day and take action. A simple plan is easier to follow and keep up with.

3. Get The Right Skills

Once you have a clear goal that has been inked into your mind, and a clear plan in place, it is very important to invest in the skills you need to achieve your goal.

So for example, if you want to become a movie star, you should immediately start developing your acting skills. Observe how other actors perform, join an acting class, read about acting, and most importantly, start honing your craft by joining a local theatre group and going for as many auditions as you can. Practice is very important for mastering any skill.

Struggling To Achieve Your Goals? Here Are 9 Possible Reasons Why! 

4. Surround Yourself With The Best People

The best way to achieve our goals is to make sure we have the best people supporting us. People who succeed are always those who understand the power of people.

So let’s say your goal is to be an entrepreneur and you have developed your entrepreneurial skills, the next step would be to get the best people to join your team to help you achieve your goal. These would be people who you consider to be the best marketers capable of getting you the best customers and investors.

Once you have the best people supporting you, it becomes much easier and faster to achieve your goals.

“It takes tremendous discipline to control the influence, the power you have over other people’s lives.” – Clint Eastwood

5. Power of Faith

Nothing beats the power of faith and belief. Sometimes you might face challenges, sometimes things might not be going your way, and you might feel like giving up – these are the times when faith and belief will keep you going.

So many people give up, just a few inches away from victory. I am sure you are not one of them since you are investing time into self-development which gives the highest returns! Now go out there and start achieving your goals!

Need more motivation? Read our blogs on motivation and become your best self now!

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Change Your Mindset

5 Easy Ways to Find Motivation When You’re Feeling Stuck

One of the easiest and most beneficial ways to get motivated is to get up and get active



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We’ve all had those days when we feel like we just can’t get motivated to do anything. Whether it’s an important task that needs to be done or something we just don’t feel like doing, it can be hard to get going. (more…)

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Change Your Mindset

7 of The Best Motivational Speeches of All Time



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What could we possibly achieve by listening to motivational speeches? Isn’t that a waste of time? It’s not. A great motivational speech can be a trigger to action. It inspires you to do something. Powerful speeches make you realize you’re not just a useless individual in this world. Everyone matters. You matter, too. (more…)

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Change Your Mindset

Motivational Advice You Never Hear From Elon Musk



elon musk

Elon Musk is the hottest entrepreneur on the planet right now. From launching an electric car into space, buying Twitter, and tunneling holes throughout the country, his unconventional ventures are inspiring millions. (more…)

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