For the record: followers mean jack, attention is king.
With that said, all of us (including me) started with zero followers. You’re not alone. Whatever your big idea is you are probably going to need people to know about it. The sad truth is that it’s now done via social media.
You’ll need a combination of shares, likes, views, recommends or whatever other form of measurement these crazy social media platforms decide to implement. These metrics equal attention and that’s how people are going to know about what it is that you do.
Let’s not pretend that social media is useless. That would be naïve.
In this bustling, new age world, everyone owns content now. Anyone can go viral and anyone can be heard. Some find this reality a sad fact, but then these same people find something to cry about no matter what so ignore them.
The journey from zero followers to thousands and even millions looks like this:
1. We all started somewhere
Quit your complaining we’ve all started at zero followers at some point. Starting with nothing and then building your community up is an amazing feeling. Embrace the journey of creating a following.
The game of comparing follower counts with others will distract you from creating content and force you into consumption mode. Then you’ll over consume and regurgitate all over yourself. Yuck!
2. Stop trying to game the system
You can’t buy followers and not have people notice. We can all scan your follower list and see that you cheated. More importantly, the number of followers doesn’t matter.
3. Engagement is everything
Ever seen a social media account with millions of followers and one or two likes/comments per post? That’s because the followers were paid for or tricked into liking the page. I’m going to say it again; the number of followers doesn’t matter.
What matters – if you are creating a community or awareness – is engagement and whether people care about what you’re posting. This can’t be gamed. People will only interact if you are doing and saying stuff that is of value. How do you do that? See the next point.
4. It’s not about you and your ego
That’s right. I don’t care, nor does anyone else, about what you had for lunch or who you met at the basketball. What we all care about is what’s in it for me buster?
If you answer that question and do so regularly, people will follow and engage you. That’s how you go from zero followers to millions.
5. It takes a while
Zero to a million followers takes times. Like interest on your bank account, your results will compound once you cross the tipping point.
What’s the tipping point?
It’s the point at which you have nailed the following:
– Your message to the world is clear
– It’s consistent (ideally daily)
– It’s unique (not better but different)
– It’s not about you and your ugly ego
– You give more than you ask for (Jab Jab Jab Right Hook)
When you do those things, your follower count and engagement will regularly start to increase.
6. You need a breakout moment
The way you do that is my channeling all of your energy and emotion into every piece of content you create. If you do this for long enough, then you’ll eventually have a standout moment. That’s a moment where the world listens and you go viral. It takes time though. You could be waiting five years young Power Ranger.
7. Followers like to follow stories
Don’t throw boring stats and pictures at your followers all day, every day. It should come as no surprise that social media works best with stories. The best stories I’ve found are personal stories. Rather than produce content that feeds your ego, put yourself into every story you tell.
8. Tell stories that inspire
There are hundreds of types of stories. If I were to encourage you to do one type and one type only it would be to tell inspiring stories. Stories that inspire people to take action, think differently or be emotional about something.
9. Say it quickly now!
A story is great but people have a low attention span. This means you’ve got to be able to communicate succinctly. There is a lot of waffle on the Internet. The way to stand out is to plan what you are going to say and cut out the filler. People will love you if they can get value from you and have it delivered in a brief manner. I get this compliment in the form of feedback all the time and I love it.
10. There is no one big break
If I look at my online success, there is no one single moment. Going from zero followers and beyond is made up of a whole lot of factors which you’ll never quite work out. What I can tell you though is that all those factors require you to show up.
“Each day you have to show up with something of value to say”
11. It doesn’t need to be new necessarily
People think you have to say something new every day. You don’t. Sometimes it’s about saying something in a slightly different way. Sometimes it’s taking a popular idea and saying it in a better way. For me, it’s often about taking something that already exists and saying it in my way, with my story attached.
“Saying something new doesn’t create followers; saying something different does”
12. Find your channel
Everyone’s channel for creating followers is different. Try them all and see which one resonates the best for your niche. Facebook doesn’t really work for me, but Medium and LinkedIn are phenomenal. I would have never known this if I didn’t try them. Experiment like you’re playing with play-doh.
13. Quit being romantic
Don’t wait until you have tons of followers to get started. Be the same as you are with zero followers, as you are with a million followers. Being romantic about social media doesn’t work. When I say romantic, it’s kind of the same as saying being precious.
You think you need influence right now. You don’t. You think you need money and lots of it. You don’t. You think you’ll try harder when you’re like Gary Vaynerchuk. You won’t.
So now do you understand that we all start with zero followers and that’s cool bananas?
If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net
20 Science-Backed Ways to Stay Motivated (Infographic)
Motivation is something we all strive to have, but can also be one of those feelings that’s hard to keep. Whether we’re attempting to reach a new fitness goal or trying to stay motivated in our role at work, sometimes that motivation just isn’t there. You feel motivated for a while – you’ll listen to podcasts, read books, keep yourself accountable – but then it’s lost. You feel so much energy at the start, then feel yourself slowly losing that inspiration. Don’t worry, you’re not alone. (more…)
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If you’d like to learn how to consistently motivate yourself so you can achieve any goal you want, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
People are always waiting for motivation to strike them before they start working on their goals. However, waiting for motivation to come to you before you start working is an unreliable method if you want to consistently work on achieving your goals. (more…)
8 Things You Can Do Right Now to Get Your Motivation Back
Welcome to our new normal. A time in our lives that a year ago we certainly didn’t see coming that most of us probably wouldn’t have chosen for ourselves; but here we are. As the days away from each other carry on and more and more bad news comes our way, it’s easy to lose your motivation and waste energy doing things that aren’t helpful like worrying and fighting with people on the internet instead.
Nearly half of Americans report the coronavirus crisis is harming their mental health, according to the Washington Post. While many of us had routines set up to deal with stress in the past, the stress we are facing during this time is unlike anything we’ve experienced before. It’s easy to find yourself in a downward spiral, and that’s the most challenging time to stop the momentum and turn things around. If that’s the case, keep it simple and start to reach for little things to help you feel better and climb your way out.
Here’s a reminder of a few simple things you can do right now to start getting positive momentum going your way:
1. Find someone who was in a similar place and made it to the other side
Whether you’ve been unmotivated to workout, eat healthy, make sales calls or simply do anything, you can find someone who has been there and made it to the other side. Look up some great TED talks, go on YouTube and look up people that motivate you, google them to find their websites. There are short speeches and much longer talks all over the internet, you just need to find someone who you relate to that speaks to you.
2. Do something that you love
When we’re unmotivated, it’s easy to get out of the habit of doing what we love. Sometimes just getting out of bed or away from the tv feels like a chore. Think back to a time in your life when you felt great – what were you doing? What do you absolutely love to do that if you had the time, you would do all day and not realize any time had passed at all?
Figure out a way to do whatever that is, or a modified version of it if it is something that you aren’t able to do at the present time. Spending time doing what you love will get your mind off of anything that is wrong and allow you to find inspiration.
3. Don’t overcomplicate it
Keep it simple. When we’re stuck in a rut, we’ll give ourselves every excuse to not do something. Say you’ve gained some weight; you might tell yourself you need to find the perfect trainer and wait until you have time to cook your meals from scratch each night before you do anything else. Stop trying to overcomplicate it and keep it simple by finding one thing you can do right now, however small that may be. You don’t have to wait until the timing is perfect and the stars align for you to start moving in the direction you want to go.
4. Get up and get moving
This is probably the last thing you want to do right now, but once you are up and moving, your blood will start flowing. The hardest part is getting started. Day one, get up and do anything to get moving. This is the hardest day if you haven’t in a while because getting up is really the hardest part. Day two, do a little more. Once you start, you’ll build momentum and get back in the habit.
5. Reset your focus
It’s so easy for worry to set in and for our minds to wander to places of what we can’t control. This is not motivating or helpful and we always have a choice to redirect our attention. There is always something we can do right where we are, so bring your focus to the solution instead of the problem and figure out the next step of what you can do.
One step at a time. Step one, take your attention away from what you can’t control and what you can’t do. Step two, ask yourself questions like “What can I do?” and see what comes to mind. Follow through with the answers you find.
6. Listen to your favorite music
Not much can lift our spirits and put us into a positive vibration more than our favorite music. Feel free to sing along. Find a song that pumps you up and make that your theme song. Put it on anytime you feel down or unmotivated.
7. Expand your knowledge
“In times of change, the learners will inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Quote by Eric Hoffer. In times of change, there is great loss but also great opportunity. Continually learning opens you to new opportunities and leads you to paths you may not have otherwise found.
If you’re already a meditator and got away from it, take some time to come back to it. If you’ve never tried, it can be as easy as setting a timer for five minutes (or less, feel free to start with one or two minutes) and focusing on your breath. Listen to the inhalations and exhalations. Silently say to yourself “in” as you inhale and “out” as you exhale. Even taking a few minutes to do this can help you to calm down and allow your mind to refocus.
When we’re unmotivated, our momentum starts moving in the other direction. Slow down that momentum by trying one of the ideas above. Once you’ve slowed down the momentum, get it moving in the right direction and you’ll be well on your way.
Why Isn’t Anyone Talking About These 4 Motivation-Boosting Techniques?
If you’d like to learn how to increase your motivation so you can get more done during the day, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
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