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Motivation

How 50 Cent Scored Half A Billion Dollars

Joel Brown (Founder of Addicted2Success.com)

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In “The Big Payback: The History of the Business of Hip-Hop,” author Dan Charnas traces how rap grew from its obscure roots in the ghettos of 1970s New York to its culmination as the world’s predominant youth pop culture and a multibillion-dollar industry.

The event that epitomized just how far hip-hop had come was the headline-grabbing partnership between the rapper 50 Cent and the upstart beverage company Glaceau, the maker of VitaminWater. It may well have been the biggest deal in hip-hop history, propelling 50 Cent’s personal net worth toward a half-billion dollars.

In this excerpt, Charnas outlines how it happened.

By the summer of 2003, 50 Cent’s debut album, “Get Rich or Die Tryin’,” had sold more than 5 million copies, and he was easily on his way to becoming a multimillionaire on these sales alone. But the rapper from Queens, who was born Curtis Jackson and had begun his career on the reputation of being shot nine times (a bullet was still lodged in his tongue), wasn’t content to remain a recording artist. And his young manager, Chris Lighty, himself a Bronx street kid turned businessman, was well-positioned to exploit 50’s stardom by creating multiple income streams. Lighty had come out of the Def Jam fold and managed such stars as Missy Elliott and LL Cool J.

With Lighty, 50 Cent created the “G-Unit” brand, including a record company, a clothing company and a sneaker deal with Reebok’s RBK line. The G-Unit Clothing Company was a joint-venture deal, with hip-hop-influenced designer Marc Ecko fronting the money, handling the manufacturing and distribution, and splitting the profits fifty-fifty with 50.

At his Violator management company (named after a rough crew that Lighty ran with as a kid), Lighty helped pioneer the use of 900 numbers for his artists. Over a decade later, he negotiated a different kind of phone deal: 50 Cent cellular ringtones to be sold for up to $2.99 per download. Lighty inked other agreements, too: a video game and a biopic with MTV Films and Paramount Pictures. When the agency that represented Lighty, CAA, balked at representing a rapper so closely associated with violence, Lighty secured a deal with an eager William Morris.

One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns. Oza’s Vitamin Water brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.

Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 “Glaceau Vitamin Water Tasting Vehicles,” staffed by 200 “hydrologists,” to cross the country and spread the gospel of Vitamin Water’s growing line. But hydrologists working one-on-one with consumers wouldn’t break Vitamin Water out of the gourmet-deli and new-age-health-food market. He needed more than brand messiahs to convert individuals. He needed brand ambassadors to influence millions. That’s when Oza saw a commercial for RBK sneakers in which Lighty, rather sneakily, had his artist chug a bottle of Vitamin Water. Chris Lighty is a smart man, Oza thought. In a phone call soon thereafter, Lighty told Oza that he wanted to find a way to work together to make Vitamin Water huge. It turned out that 50 Cent had a true love of the product. He had grown up around alcoholics, so he didn’t drink. He spent hours a day working out and ate healthy. Like Oza who got bored with imbibing the recommended eight glasses of plain water a day, 50 had found Vitamin Water a more pleasurable way to hydrate.

On Oza’s desk in his New York office, at that very moment, was a test bottle of a new Vitamin Water flavor, recently formulated by Glaceau’s head of product development, Carol Dollard, who had worked hard to get more vitamins and nutrients into their drinks – much more than the 2 to 3 percent of the recommended daily allowance in other “enhanced” waters. Recently, Oza had asked Dollard for a product that would make it easy to highlight this difference. She had returned with a flavor that contained 50 percent of the RDA of seven different vitamins and minerals. Oza’s marketing team responded with a great name for the new variety: Formula 50. The coincidence was uncanny. What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product? But Lighty didn’t want an endorsement deal. He didn’t want cash. “We want to invest,” Lighty said.

By 2004, 50 Cent was undoubtedly one of the world’s biggest pop stars. But it took some amount of convincing on Oza’s part to overcome the trepidation of Glaceau CEO Darius Bikoff and president Mike Repole. 50 Cent’s association with gunplay presented a problem: What if their chief spokesperson ended up dead in a rap beef?

But the 50 Cent who showed up for his first meeting with Bikoff was surprisingly different from the rapper’s public image: calm, respectful and deliberate, without too many flamboyant flourishes. Lighty was the rapper’s perfect business complement. In the weeks and months thereafter, Lighty and Oza hammered out the terms of a deal. 50 Cent would take a stake in the privately owned company, one that would graduate over time and escalate if the company hit certain numbers.

The two entities – 50 Cent on one hand and Glaceau on the other – signed an agreement of mutual confidentiality. Still, word got around that Lighty had negotiated something close to, but not more than, 10 percent of the value of the company. During these discussions, Lighty and 50 deliberated the attributes of their new product. Oza presented the pair with several flavor options for Formula 50. For Chris Lighty, the choice was simple.

Despite the high-minded science of Glaceau, their product was basically a smarter, more upscale, more aspirational version of the ultimate ghetto beverage on which Lighty and 50 had grown up: the “quarter-waters” sold in every bodega, deli and convenience store from Queens to Compton.

The quarter-waters (so named because they once cost 25 cents) were just like the Kool-Aid everybody drank at home. But nobody drank wild flavors like strawberry and kiwi in the ‘hood. They drank grape. Formula 50 had to be grape. Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.

vitamin water 50 centThe 50 Cent-Vitamin Water deal was announced in October 2004. Behind the scenes, the relationship between the two parties wasn’t always smooth. When Lighty, in one of his first interviews about the deal, spoke of building the brand with the ultimate goal of selling it, Darius Bikoff phoned Lighty, screaming at him for disclosing the strategy. Within a few hours, Bikoff looked up to find a livid Lighty in his office, glowering at him. Lighty had driven from Manhattan to Queens to tell Bikoff one thing. “Don’t curse at me,” Lighty said, a heartbeat away from becoming a Violator once more. Once they understood each other, Bikoff and Lighty, Vitamin Water and 50 Cent built a strong alliance. Soon billboards and bus stops across the country linked the images and joined the fates of two upstarts from Queens – one a scrappy, new-age beverage company; the other a pugnacious, provocative rapper with an eye for opportunity and a history of hitching himself to winners.

In March 2007, Chris Lighty and his friend Sean Combs were riding together from Heathrow airport to a London hotel in the back of a Maybach when Combs got some news over the phone. Fellow rap superstar Jay-Z and his two fashion-entrepreneur partners, Alex Bize and Norton Cher, had just sold the rights to their Rocawear trademark to a public company, the Iconix Brand Group. Lighty could not stop repeating the number he heard, as he stared at Combs in disbelief. “Two hundred million? Two hundred million?” Actually, at $219 million, the sale of the Rocawear brand name was, at the time, the biggest deal in hip-hop history. Combs responded in the only way he knew how. “I need a billion for mine,” he huffed. But of those two men, it would be Lighty who reached that symbolic mark first.

Just two month later, in May 2007, the Coca-Cola Company purchased Glaceau for $4.1 billion. In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out. When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.

On his next album, 50 Cent could barely contain his own incredulity at the power of the dollar. “I took quarter-water, sold it in bottles for two bucks,” he rapped. “Coca-Cola came and bought it for billions. What the [f#!k]?” But Lighty silently pocketed his 15 percent and kept it moving.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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28 Comments

28 Comments

  1. Maryjo

    Feb 17, 2016 at 6:42 pm

    Exercise regularly, at least 30 minutes of moderate exercise on most days.
    It actually depends upon the kind of individual you are, just what your situation in life
    is, and what your objectives are. Traditional cultures
    have known for thousands of years that these aspects are intimately connected.

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Motivation

You Snooze, You Lose! 4 Hacks to Get Out of Bed When That Alarm Goes Off

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Did you know that more than 57% of Americans hit the snooze button? That adds up to 3.5 months of our lives just snoozing! Why would we waste time snoozing when the intention is to actually get up to get things done? Is it laziness, a lack of discipline, motivation, or commitment? It doesn’t actually matter.

The fact is, you can’t be as productive as you want when you are getting out of bed late!  That is the obvious part. The not so obvious part is how to actually get of bed, when every part of you is screaming to sleep a bit longer. Let’s create a bit of pain first, because I’m assuming you actually don’t see the downsides to snoozing, or you are being ignorant and ignorance will never get you the results you want.

Sabotaging Success

Did you know that every time you set yourself an intention to wake up early and you don’t follow through with it, you dramatically lower your confidence and belief in yourself? Your word to yourself start to mean less and less. You can say to yourself, I will do this, but you know you probably won’t.

Nothing will sabotage your success more than losing faith in your own word. You need confidence to get results in life! Are you somebody who follows through with their word or not? You either are or you aren’t.

The second consequence, is that you are losing income and awesome results you could be having sooner. Why choose the easier things now and have a harder life later on, when you can choose the harder things now and have an easier life later on?  Don’t settle in life, this will never ever fulfill you.

4 Hacks to get out of bed when that alarm goes off:

1. Don’t negotiate with your brain 

If you start negotiating with your brain, you will always lose. So don’t go there, don’t even start that conversation in your mind! If you have decided to get out of bed, then do it, follow through with your word. Why change your mind in the morning? 

The ‘pleasure seeking’ part of your brain is always on automatic and it’s so strong, your ‘pre-fontal’ cortex doesn’t have much chance of winning this battle when you are half asleep in bed. Once you are out of bed, habit stack. It’s the 5 second rule – you are up already – don’t you dare go back.  Do exactly what you would do habitually. Do you go straight for the shower or do you get a glass of lemon juice? Know what you are going to do already to take any thinking out of it!

“Lose an hour in the morning and you will spend all day looking for it.” – Richard Whately

2. Look at your identity 

You behave according to what you believe. You believe what you repeat. Look at your own language, what do you say to yourself about getting up? Do you say things like; “It’s so hard to get out of bed in the morning” or “I’ve never been a morning person.” What you say becomes your reality of yourself and either motivates or demotivates you.

What you want to be saying to yourself is: “Just get out of bed. It’s easy, just get up. I can do this because I want to, I decide and control my actions. I am in control.” I can almost guarantee, if you struggle to get up when your alarm goes off, there is a part of your identity that believes this is who you are. If you change how you talk to yourself, about who you are, and tell yourself you can do anything, because you said so, your actions will be completely different.

3. Leaping out of bed

Unless I have a very compelling reason, I know it would be hard to get out of bed. We need to use our minds to motivate us into action, and the best way to do this, is to get excited the day before. Write down at least 5 reasons on a piece of paper; list why you want to leap out of bed tomorrow. This can take 2 minutes! The next morning, when your alarm goes off, look at that piece of paper, immediately so you know what awaits you and get up.

4. Use accountability and peer pressure

Create a game with your friends, family members, coach, colleagues, or business partner, I don’t care who it is, as long as you know that person will hold you accountable. Have fun with it, take a picture fully dressed and showered and send to your accountability partner, or call a ‘penalty’ if you don’t, like taking your friend out for dinner or spouse every time you sleep in. Get creative and use your support system.  The point is, it doesn’t matter what system you set up, how crazy it might seem, what matters is if it works!

Remember, you don’t need to make big changes from the outset, if you feel like an hour or 30 minute change is too much, start with 5 minutes earlier each day or 10 minutes earlier each week. You must be getting enough sleep and not over sleeping either. You have one life and if you are a business owner, I know you are missing out on results and lowering your confidence indirectly too.

“Life is getting up an hour early to live an hour more.”

You can have the best intentions to get up earlier every day, but if you let that snooze button control you, you will never follow through with your intentions or get your results! It is the small changes that can give us the biggest results. Try one these hacks to finally get out of that bed in the morning and finally take back your time! Don’t allow it to be more powerful than you.

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Motivation

Why It’s a Great Thing for Adversity to Push You to Your Breaking Point

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If you are not finding challenges that knock you flat on your back then you are missing out. A darker side of success that some have touched on is that you need to fail more. In addition to this, we should consider finding the challenges that punch us in the mouth and knock us unconscious.

The easiest place to be in life is one of comfort and knowing what tomorrow will bring. This brings little growth and requires very little effort because it’s safe. However, if we look at our role models who have done great things, then we will surely see that they have failed spectacularly.

Michael Jordan locked himself in his room and cried after he didn’t make his varsity basketball team as a sophomore. Walt Disney’s second business that failed miserably was called Laugh-O-Gram. JK Rowling was rejected by 12 literary publishers before she found any success.

Most likely you can think of some challenges that you rose up to beat in your own life. I would venture to say that the most difficult challenges that meant the most to you knocked you on your back right before you conquered them.

“Every adversity, every failure, and every heartache, carries with it the Seed of an equivalent or greater Benefit.” – Napoleon Hill

These obstacles are there for a reason. They are an important part of the puzzle for you. So if you find yourself in a place where you feel stuck or overwhelmed by a burden that seems insurmountable then this is a very good thing.

Life gives you everything you need

Life will give us everything we need, including the message that you have to get back up and go back at it with more determination, more will, and more fight than what you had before. Sometimes the moment we are down and out is the moment we have to regroup, reorganize, and come up with a new strategy to overcome those impending obstacles.

The reason the challenge knocks us down is because we need it. Just like an ocean wave knocks down an inexperienced surfer, it’s just a sign that the young surfer has to grow and become better.

Just like a surfer, the same is true for you and wherever you are at now. You have faced many things in your life which force you to become stronger for what is now in front of you.

However, what is most important in all this is having a challenge that can move you. For the surfer, the thrill of riding that perfect wave is worth the cost of getting beaten down by ocean waves again and again. For the man creating a business and putting his heart and soul into it, the reward of being a success and changing lives is worth battling each and everyday to get his enterprise up and off the ground.

For the woman who runs a marathon, the thrill of running across the finish line and having that experience was worth all the training and the grueling exhaustion she had to endure so that she could get to that point.

These experiences are the ones that can move you, but if your goal can have such a positive affect on you, then it can also have a dramatically negative affect as well. This is why you need challenges that can break you.

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.” – J. K. Rowling

Why you need failure

The surfer is devastated after breaking his arm and having to spend time away from his passion, but after his recovery he is reinvigorated. The business fails and the man is crushed, but he comes back stronger and more experienced with another business. The runner fails at finishing her marathon, but trains harder and comes back even better.

For this reason, failure is only feedback and something to be used as a positive for getting to where you want to go. If you get knocked down you might just need to rest and try again. Or it could mean that you should go get some help and try again.

Remember, failure isn’t final and success within failure is having the opportunity to try again.

You should only be alarmed when you have failed challenges that aren’t breaking you. This means that you are playing it safe and need something more compelling to propel you forward.

If the challenge breaks you then you know it means something to you. Even more importantly, you have the opportunity to go again, harder and even more determined.

How do you handle failure? Let us know in the comments below!

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Motivation

What To Tell Yourself During A Tough Time.

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We all go through tough times.

A few examples of mine are:

  • Multiple consecutive breakups
  • Walking away from a business that could have made me a lot of money
  • Having my career come to a grinding halt
  • Dealing with mental illness

The list is very long and I’m sure yours is similar. It’s not about the tough times we go through though because they are guaranteed and you already knew that before you clicked this article.

What matters during tough times is what you tell yourself.

This is what I say to myself during tough times — well there’s actually four things I say to myself depending on the tough time I’m facing:


“This will pass”

No event in your life lasts forever. Today may be a really tough day, but that won’t last forever. We delude ourselves at times by saying in our head “I’m always going to be like this.”

“Why does this always happen to me?”

“Here we go again.”

These negative phrases tell our brain that things are never going to get better. When we say these phrases to ourselves enough, we start to believe them. During a difficult period in your life, in that moment, things will suck.

The way to get out of your head is to see the truth: this will pass. In one day, one month, or one year this tough situation will have passed and you’ll be onto the next part of your life.

Nothing lasts forever unless you allow your mind to trap you in the moment and believe a lie which is that this moment won’t pass. It will. You will come out the other side.


I’ll be stronger having dealt with this situation

When you reframe your tough times into strength building exercises, they take a whole new meaning.

All of a sudden, your current situation that may be wearing you down becomes like reps at the gym. The reps are a struggle and it hurts, but if you keep moving forward, you end up with mental toughness and strength.

“Exchange your tough times for mental toughness”

See this challenging situation for what it is. It’s the chance to come out the other end stronger.

Stack your tough times up like gold medals.

Have you dealt with cancer? Good, then you won’t take your health for granted ever again.

Have you lost a loved one? Then you’ll never take the rest of your family for granted and care for them more than you did before.

Did you lose your job? Amazing! Now you can work somewhere else and discover more of your hidden talents!

Without tough times, you won’t have the strategies you need to deal with the impossible. Your heroes are your heroes because they’ve used their tough times to become stronger.

Failure and rejection are the building blocks to whatever your definition of success is. Tough times make you hungryand that’s a good thing.


Keep taking baby steps forward

Tough times can feel like quicksand sometimes.

If you don’t keep moving forward though, you’ll eventually sink into the quicksand. The best thing you can do during the toughest of challenges is take baby steps.

When I battled severe anxiety, I took baby steps such as these:

  • Walked 15 minutes a day
  • Drank an extra glass of water each day to hydrate my body
  • Read one book a month on anxiety
  • Exposed myself to one small fear each day. It started with going two levels in a lift (something I couldn’t do before). Then I’d go three levels the next day and so on.

That last dot point is critical. Overcoming tough times requires you to take baby steps in the form of being uncomfortable. When you’re growing each day, you don’t have time to be too concerned about a particular tough time.

My battle with anxiety eventually led me to flying long distances (another thing I couldn’t do before) and then speaking on stages in front of a lot of people.

As you can see, the first few steps — like going two floors in a lift — are quite small. Then the steps get bigger and bigger until what used to seem impossible becomes a piece of cake.

Take baby steps.


“It only takes one person”

Tough times often require someone to believe in you. From my experience, you only need one person.

One person to believe in your idea.
One person to love you.
One person who has gone through the same tough times as you.

This one person exists. You have to go out there and find them. That one person for me was a team leader when I was working in a call center. He believed in me enough to take me aside and coach me one on one.

He believed I was going to go on and change the world through personal development. He was right and I did!

Don’t give up. Your one person exists as well.

<<<>>>

These four things are what I tell myself during a tough time. One of these phrases will always be the right one depending on the circumstance.

Believe that there is a way out and you’ll find one. It’s during the tough times that you’ll develop the skills and experience to help others.

What I’ve learned is that to get through the tough times, one of the best hacks is to focus on helping others. When you’re focusing on how you can serve, your own selfish problems become insignificant.

Seek out people who have even bigger problems than you do and listen to them. See if you can help them.

That’s how you deal with the tough times.

Tell yourself the truth. You deserve to hear it.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

This Can Be Your Life If You Choose It.

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I was sitting down last week with a friend for lemongrass and ginger teas — because that’s how we roll in Melbourne.

My friend was telling me his recent life challenges and why he’d stopped replying to everybody’s messages.

I’ll get to the point: he’d got stuck in the daily grind.

Your life is not this:

  • Wake up
  • Eat breakfast
  • Go to work
  • Have lunch
  • Come home
  • Ask your partner how their day was
  • Play with kids (if you have them)
  • Look forward to the weekend
  • Go to bed
  • Rinse and repeat

If this is how your life is, chances are you’re going to have challenges. Not because these daily activities are a problem but because there’s so much more to life.

When every day is the same, and you don’t know why, you become lost.


What do I mean by lost?

You go back to old ways. In my friend’s case, his mental health issues kicked in again. He started feeling sorry for himself. He lost his way.

For me, getting lost looks like going back to a state of negativity. A state where the world is against me and everything feels impossible.


Your life can be different if you choose it to be.

This is not hyperbole. Your life can be different.

How?

By not getting stuck in the daily grind. The way you do this is by being present. Noticing right now instead of looking down at your phone.

You can also break your routine. Don’t do the same thing every dayAdd some small twists and turns to how you do things.

Your life doesn’t have to be boring and full of routines. Habits are good to have as long as they don’t become 99.9% of your day. Having nothing but habits takes the variety out of your day.

You end up thinking the same way day in and day out. This stops you from seeing the endless opportunities that are available to you if you can only see them.


There has to be meaning.

No matter how big or how small, meaning gives you a reason to wake up outside of just following some pre-defined routine.

My friend that was going through issues last week didn’t have a meaning. He’d forgotten why he came to work. To shake up his reality, I told him about the day before where I’d volunteered at the local homeless shelter.

He asked me why I did it.

I told him It gets you out of your head. It makes you think and feel completely different. You stop feeling sorry for yourself. It reminds you of what it’s like to have a meaning.


We make the mistake of thinking everyone’s life is perfect except ours.

“I get this all the time. People think I live some rockstar blogging lifestyle full of free lunches, endless high-fives, smiles and opportunities. The reality couldn’t be further from this fake idea”

I have the same battles and challenges.
I get stuck in routines too.
I sometimes chase productivity over meaning as well.

No one has a straight flush of perfect days where all their hopes and dreams come true. Rejection, punches to the face, and disappointment affect us all.

The way you choose the good life is to acknowledge and push through the difficult parts of life.

As hard as I try, some days just suck. Some days I don’t feel like writing or my career is in the dumps.

The only difference is what you choose.

For me, I choose to keep moving forward. I choose optimism even when nothing makes sense and all the chips are stacked against me.

There’s no secret hack other than choosing to not settle for a life of routine and one that contains no variety.

You get to make that choice. That’s the difference.

The life you want is your choice. It’s not made for you.

Choose to change things up.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Entrepreneurs

4 Ways to Overcome Entrepreneurial Anxiety

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It’s natural to feel nervous about your business when you’ve poured everything into it, including time, money, and other resources. Your nerves, however, can escalate into crippling anxiety if not managed effectively. (more…)

Sania Khiljee is a serial entrepreneur and social media expert that has been featured in Forbes, Entrepreneur, Inc, Huffington Post, and more. Sania is the co-owner of a private school Kids R Kids in Katy, TX and is the founder of a subscription box called Bumble Brain Box, which she sold in 2017. She also owns Losers to Legends, which is a social media agency and training company. Losers to Legends started as a motivational movement on social media and has grown to over 1.4 million followers. Her blog saniakhiljee.com also covers topics such as motivation, entrepreneurship, and social media.

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28 Comments

28 Comments

  1. Maryjo

    Feb 17, 2016 at 6:42 pm

    Exercise regularly, at least 30 minutes of moderate exercise on most days.
    It actually depends upon the kind of individual you are, just what your situation in life
    is, and what your objectives are. Traditional cultures
    have known for thousands of years that these aspects are intimately connected.

Leave a Reply

Your email address will not be published. Required fields are marked *

Motivation

You Snooze, You Lose! 4 Hacks to Get Out of Bed When That Alarm Goes Off

Published

on

snooze
Image Credit: Unsplash

Did you know that more than 57% of Americans hit the snooze button? That adds up to 3.5 months of our lives just snoozing! Why would we waste time snoozing when the intention is to actually get up to get things done? Is it laziness, a lack of discipline, motivation, or commitment? It doesn’t actually matter.

The fact is, you can’t be as productive as you want when you are getting out of bed late!  That is the obvious part. The not so obvious part is how to actually get of bed, when every part of you is screaming to sleep a bit longer. Let’s create a bit of pain first, because I’m assuming you actually don’t see the downsides to snoozing, or you are being ignorant and ignorance will never get you the results you want.

Sabotaging Success

Did you know that every time you set yourself an intention to wake up early and you don’t follow through with it, you dramatically lower your confidence and belief in yourself? Your word to yourself start to mean less and less. You can say to yourself, I will do this, but you know you probably won’t.

Nothing will sabotage your success more than losing faith in your own word. You need confidence to get results in life! Are you somebody who follows through with their word or not? You either are or you aren’t.

The second consequence, is that you are losing income and awesome results you could be having sooner. Why choose the easier things now and have a harder life later on, when you can choose the harder things now and have an easier life later on?  Don’t settle in life, this will never ever fulfill you.

4 Hacks to get out of bed when that alarm goes off:

1. Don’t negotiate with your brain 

If you start negotiating with your brain, you will always lose. So don’t go there, don’t even start that conversation in your mind! If you have decided to get out of bed, then do it, follow through with your word. Why change your mind in the morning? 

The ‘pleasure seeking’ part of your brain is always on automatic and it’s so strong, your ‘pre-fontal’ cortex doesn’t have much chance of winning this battle when you are half asleep in bed. Once you are out of bed, habit stack. It’s the 5 second rule – you are up already – don’t you dare go back.  Do exactly what you would do habitually. Do you go straight for the shower or do you get a glass of lemon juice? Know what you are going to do already to take any thinking out of it!

“Lose an hour in the morning and you will spend all day looking for it.” – Richard Whately

2. Look at your identity 

You behave according to what you believe. You believe what you repeat. Look at your own language, what do you say to yourself about getting up? Do you say things like; “It’s so hard to get out of bed in the morning” or “I’ve never been a morning person.” What you say becomes your reality of yourself and either motivates or demotivates you.

What you want to be saying to yourself is: “Just get out of bed. It’s easy, just get up. I can do this because I want to, I decide and control my actions. I am in control.” I can almost guarantee, if you struggle to get up when your alarm goes off, there is a part of your identity that believes this is who you are. If you change how you talk to yourself, about who you are, and tell yourself you can do anything, because you said so, your actions will be completely different.

3. Leaping out of bed

Unless I have a very compelling reason, I know it would be hard to get out of bed. We need to use our minds to motivate us into action, and the best way to do this, is to get excited the day before. Write down at least 5 reasons on a piece of paper; list why you want to leap out of bed tomorrow. This can take 2 minutes! The next morning, when your alarm goes off, look at that piece of paper, immediately so you know what awaits you and get up.

4. Use accountability and peer pressure

Create a game with your friends, family members, coach, colleagues, or business partner, I don’t care who it is, as long as you know that person will hold you accountable. Have fun with it, take a picture fully dressed and showered and send to your accountability partner, or call a ‘penalty’ if you don’t, like taking your friend out for dinner or spouse every time you sleep in. Get creative and use your support system.  The point is, it doesn’t matter what system you set up, how crazy it might seem, what matters is if it works!

Remember, you don’t need to make big changes from the outset, if you feel like an hour or 30 minute change is too much, start with 5 minutes earlier each day or 10 minutes earlier each week. You must be getting enough sleep and not over sleeping either. You have one life and if you are a business owner, I know you are missing out on results and lowering your confidence indirectly too.

“Life is getting up an hour early to live an hour more.”

You can have the best intentions to get up earlier every day, but if you let that snooze button control you, you will never follow through with your intentions or get your results! It is the small changes that can give us the biggest results. Try one these hacks to finally get out of that bed in the morning and finally take back your time! Don’t allow it to be more powerful than you.

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Motivation

Why It’s a Great Thing for Adversity to Push You to Your Breaking Point

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If you are not finding challenges that knock you flat on your back then you are missing out. A darker side of success that some have touched on is that you need to fail more. In addition to this, we should consider finding the challenges that punch us in the mouth and knock us unconscious.

The easiest place to be in life is one of comfort and knowing what tomorrow will bring. This brings little growth and requires very little effort because it’s safe. However, if we look at our role models who have done great things, then we will surely see that they have failed spectacularly.

Michael Jordan locked himself in his room and cried after he didn’t make his varsity basketball team as a sophomore. Walt Disney’s second business that failed miserably was called Laugh-O-Gram. JK Rowling was rejected by 12 literary publishers before she found any success.

Most likely you can think of some challenges that you rose up to beat in your own life. I would venture to say that the most difficult challenges that meant the most to you knocked you on your back right before you conquered them.

“Every adversity, every failure, and every heartache, carries with it the Seed of an equivalent or greater Benefit.” – Napoleon Hill

These obstacles are there for a reason. They are an important part of the puzzle for you. So if you find yourself in a place where you feel stuck or overwhelmed by a burden that seems insurmountable then this is a very good thing.

Life gives you everything you need

Life will give us everything we need, including the message that you have to get back up and go back at it with more determination, more will, and more fight than what you had before. Sometimes the moment we are down and out is the moment we have to regroup, reorganize, and come up with a new strategy to overcome those impending obstacles.

The reason the challenge knocks us down is because we need it. Just like an ocean wave knocks down an inexperienced surfer, it’s just a sign that the young surfer has to grow and become better.

Just like a surfer, the same is true for you and wherever you are at now. You have faced many things in your life which force you to become stronger for what is now in front of you.

However, what is most important in all this is having a challenge that can move you. For the surfer, the thrill of riding that perfect wave is worth the cost of getting beaten down by ocean waves again and again. For the man creating a business and putting his heart and soul into it, the reward of being a success and changing lives is worth battling each and everyday to get his enterprise up and off the ground.

For the woman who runs a marathon, the thrill of running across the finish line and having that experience was worth all the training and the grueling exhaustion she had to endure so that she could get to that point.

These experiences are the ones that can move you, but if your goal can have such a positive affect on you, then it can also have a dramatically negative affect as well. This is why you need challenges that can break you.

“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.” – J. K. Rowling

Why you need failure

The surfer is devastated after breaking his arm and having to spend time away from his passion, but after his recovery he is reinvigorated. The business fails and the man is crushed, but he comes back stronger and more experienced with another business. The runner fails at finishing her marathon, but trains harder and comes back even better.

For this reason, failure is only feedback and something to be used as a positive for getting to where you want to go. If you get knocked down you might just need to rest and try again. Or it could mean that you should go get some help and try again.

Remember, failure isn’t final and success within failure is having the opportunity to try again.

You should only be alarmed when you have failed challenges that aren’t breaking you. This means that you are playing it safe and need something more compelling to propel you forward.

If the challenge breaks you then you know it means something to you. Even more importantly, you have the opportunity to go again, harder and even more determined.

How do you handle failure? Let us know in the comments below!

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Motivation

What To Tell Yourself During A Tough Time.

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We all go through tough times.

A few examples of mine are:

  • Multiple consecutive breakups
  • Walking away from a business that could have made me a lot of money
  • Having my career come to a grinding halt
  • Dealing with mental illness

The list is very long and I’m sure yours is similar. It’s not about the tough times we go through though because they are guaranteed and you already knew that before you clicked this article.

What matters during tough times is what you tell yourself.

This is what I say to myself during tough times — well there’s actually four things I say to myself depending on the tough time I’m facing:


“This will pass”

No event in your life lasts forever. Today may be a really tough day, but that won’t last forever. We delude ourselves at times by saying in our head “I’m always going to be like this.”

“Why does this always happen to me?”

“Here we go again.”

These negative phrases tell our brain that things are never going to get better. When we say these phrases to ourselves enough, we start to believe them. During a difficult period in your life, in that moment, things will suck.

The way to get out of your head is to see the truth: this will pass. In one day, one month, or one year this tough situation will have passed and you’ll be onto the next part of your life.

Nothing lasts forever unless you allow your mind to trap you in the moment and believe a lie which is that this moment won’t pass. It will. You will come out the other side.


I’ll be stronger having dealt with this situation

When you reframe your tough times into strength building exercises, they take a whole new meaning.

All of a sudden, your current situation that may be wearing you down becomes like reps at the gym. The reps are a struggle and it hurts, but if you keep moving forward, you end up with mental toughness and strength.

“Exchange your tough times for mental toughness”

See this challenging situation for what it is. It’s the chance to come out the other end stronger.

Stack your tough times up like gold medals.

Have you dealt with cancer? Good, then you won’t take your health for granted ever again.

Have you lost a loved one? Then you’ll never take the rest of your family for granted and care for them more than you did before.

Did you lose your job? Amazing! Now you can work somewhere else and discover more of your hidden talents!

Without tough times, you won’t have the strategies you need to deal with the impossible. Your heroes are your heroes because they’ve used their tough times to become stronger.

Failure and rejection are the building blocks to whatever your definition of success is. Tough times make you hungryand that’s a good thing.


Keep taking baby steps forward

Tough times can feel like quicksand sometimes.

If you don’t keep moving forward though, you’ll eventually sink into the quicksand. The best thing you can do during the toughest of challenges is take baby steps.

When I battled severe anxiety, I took baby steps such as these:

  • Walked 15 minutes a day
  • Drank an extra glass of water each day to hydrate my body
  • Read one book a month on anxiety
  • Exposed myself to one small fear each day. It started with going two levels in a lift (something I couldn’t do before). Then I’d go three levels the next day and so on.

That last dot point is critical. Overcoming tough times requires you to take baby steps in the form of being uncomfortable. When you’re growing each day, you don’t have time to be too concerned about a particular tough time.

My battle with anxiety eventually led me to flying long distances (another thing I couldn’t do before) and then speaking on stages in front of a lot of people.

As you can see, the first few steps — like going two floors in a lift — are quite small. Then the steps get bigger and bigger until what used to seem impossible becomes a piece of cake.

Take baby steps.


“It only takes one person”

Tough times often require someone to believe in you. From my experience, you only need one person.

One person to believe in your idea.
One person to love you.
One person who has gone through the same tough times as you.

This one person exists. You have to go out there and find them. That one person for me was a team leader when I was working in a call center. He believed in me enough to take me aside and coach me one on one.

He believed I was going to go on and change the world through personal development. He was right and I did!

Don’t give up. Your one person exists as well.

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These four things are what I tell myself during a tough time. One of these phrases will always be the right one depending on the circumstance.

Believe that there is a way out and you’ll find one. It’s during the tough times that you’ll develop the skills and experience to help others.

What I’ve learned is that to get through the tough times, one of the best hacks is to focus on helping others. When you’re focusing on how you can serve, your own selfish problems become insignificant.

Seek out people who have even bigger problems than you do and listen to them. See if you can help them.

That’s how you deal with the tough times.

Tell yourself the truth. You deserve to hear it.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

This Can Be Your Life If You Choose It.

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I was sitting down last week with a friend for lemongrass and ginger teas — because that’s how we roll in Melbourne.

My friend was telling me his recent life challenges and why he’d stopped replying to everybody’s messages.

I’ll get to the point: he’d got stuck in the daily grind.

Your life is not this:

  • Wake up
  • Eat breakfast
  • Go to work
  • Have lunch
  • Come home
  • Ask your partner how their day was
  • Play with kids (if you have them)
  • Look forward to the weekend
  • Go to bed
  • Rinse and repeat

If this is how your life is, chances are you’re going to have challenges. Not because these daily activities are a problem but because there’s so much more to life.

When every day is the same, and you don’t know why, you become lost.


What do I mean by lost?

You go back to old ways. In my friend’s case, his mental health issues kicked in again. He started feeling sorry for himself. He lost his way.

For me, getting lost looks like going back to a state of negativity. A state where the world is against me and everything feels impossible.


Your life can be different if you choose it to be.

This is not hyperbole. Your life can be different.

How?

By not getting stuck in the daily grind. The way you do this is by being present. Noticing right now instead of looking down at your phone.

You can also break your routine. Don’t do the same thing every dayAdd some small twists and turns to how you do things.

Your life doesn’t have to be boring and full of routines. Habits are good to have as long as they don’t become 99.9% of your day. Having nothing but habits takes the variety out of your day.

You end up thinking the same way day in and day out. This stops you from seeing the endless opportunities that are available to you if you can only see them.


There has to be meaning.

No matter how big or how small, meaning gives you a reason to wake up outside of just following some pre-defined routine.

My friend that was going through issues last week didn’t have a meaning. He’d forgotten why he came to work. To shake up his reality, I told him about the day before where I’d volunteered at the local homeless shelter.

He asked me why I did it.

I told him It gets you out of your head. It makes you think and feel completely different. You stop feeling sorry for yourself. It reminds you of what it’s like to have a meaning.


We make the mistake of thinking everyone’s life is perfect except ours.

“I get this all the time. People think I live some rockstar blogging lifestyle full of free lunches, endless high-fives, smiles and opportunities. The reality couldn’t be further from this fake idea”

I have the same battles and challenges.
I get stuck in routines too.
I sometimes chase productivity over meaning as well.

No one has a straight flush of perfect days where all their hopes and dreams come true. Rejection, punches to the face, and disappointment affect us all.

The way you choose the good life is to acknowledge and push through the difficult parts of life.

As hard as I try, some days just suck. Some days I don’t feel like writing or my career is in the dumps.

The only difference is what you choose.

For me, I choose to keep moving forward. I choose optimism even when nothing makes sense and all the chips are stacked against me.

There’s no secret hack other than choosing to not settle for a life of routine and one that contains no variety.

You get to make that choice. That’s the difference.

The life you want is your choice. It’s not made for you.

Choose to change things up.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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