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Motivation

How 50 Cent Scored Half A Billion Dollars

Joel Brown (Founder of Addicted2Success.com)

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In “The Big Payback: The History of the Business of Hip-Hop,” author Dan Charnas traces how rap grew from its obscure roots in the ghettos of 1970s New York to its culmination as the world’s predominant youth pop culture and a multibillion-dollar industry.

The event that epitomized just how far hip-hop had come was the headline-grabbing partnership between the rapper 50 Cent and the upstart beverage company Glaceau, the maker of VitaminWater. It may well have been the biggest deal in hip-hop history, propelling 50 Cent’s personal net worth toward a half-billion dollars.

In this excerpt, Charnas outlines how it happened.

By the summer of 2003, 50 Cent’s debut album, “Get Rich or Die Tryin’,” had sold more than 5 million copies, and he was easily on his way to becoming a multimillionaire on these sales alone. But the rapper from Queens, who was born Curtis Jackson and had begun his career on the reputation of being shot nine times (a bullet was still lodged in his tongue), wasn’t content to remain a recording artist. And his young manager, Chris Lighty, himself a Bronx street kid turned businessman, was well-positioned to exploit 50’s stardom by creating multiple income streams. Lighty had come out of the Def Jam fold and managed such stars as Missy Elliott and LL Cool J.

With Lighty, 50 Cent created the “G-Unit” brand, including a record company, a clothing company and a sneaker deal with Reebok’s RBK line. The G-Unit Clothing Company was a joint-venture deal, with hip-hop-influenced designer Marc Ecko fronting the money, handling the manufacturing and distribution, and splitting the profits fifty-fifty with 50.

At his Violator management company (named after a rough crew that Lighty ran with as a kid), Lighty helped pioneer the use of 900 numbers for his artists. Over a decade later, he negotiated a different kind of phone deal: 50 Cent cellular ringtones to be sold for up to $2.99 per download. Lighty inked other agreements, too: a video game and a biopic with MTV Films and Paramount Pictures. When the agency that represented Lighty, CAA, balked at representing a rapper so closely associated with violence, Lighty secured a deal with an eager William Morris.

One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns. Oza’s Vitamin Water brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.

Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 “Glaceau Vitamin Water Tasting Vehicles,” staffed by 200 “hydrologists,” to cross the country and spread the gospel of Vitamin Water’s growing line. But hydrologists working one-on-one with consumers wouldn’t break Vitamin Water out of the gourmet-deli and new-age-health-food market. He needed more than brand messiahs to convert individuals. He needed brand ambassadors to influence millions. That’s when Oza saw a commercial for RBK sneakers in which Lighty, rather sneakily, had his artist chug a bottle of Vitamin Water. Chris Lighty is a smart man, Oza thought. In a phone call soon thereafter, Lighty told Oza that he wanted to find a way to work together to make Vitamin Water huge. It turned out that 50 Cent had a true love of the product. He had grown up around alcoholics, so he didn’t drink. He spent hours a day working out and ate healthy. Like Oza who got bored with imbibing the recommended eight glasses of plain water a day, 50 had found Vitamin Water a more pleasurable way to hydrate.

On Oza’s desk in his New York office, at that very moment, was a test bottle of a new Vitamin Water flavor, recently formulated by Glaceau’s head of product development, Carol Dollard, who had worked hard to get more vitamins and nutrients into their drinks – much more than the 2 to 3 percent of the recommended daily allowance in other “enhanced” waters. Recently, Oza had asked Dollard for a product that would make it easy to highlight this difference. She had returned with a flavor that contained 50 percent of the RDA of seven different vitamins and minerals. Oza’s marketing team responded with a great name for the new variety: Formula 50. The coincidence was uncanny. What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product? But Lighty didn’t want an endorsement deal. He didn’t want cash. “We want to invest,” Lighty said.

By 2004, 50 Cent was undoubtedly one of the world’s biggest pop stars. But it took some amount of convincing on Oza’s part to overcome the trepidation of Glaceau CEO Darius Bikoff and president Mike Repole. 50 Cent’s association with gunplay presented a problem: What if their chief spokesperson ended up dead in a rap beef?

But the 50 Cent who showed up for his first meeting with Bikoff was surprisingly different from the rapper’s public image: calm, respectful and deliberate, without too many flamboyant flourishes. Lighty was the rapper’s perfect business complement. In the weeks and months thereafter, Lighty and Oza hammered out the terms of a deal. 50 Cent would take a stake in the privately owned company, one that would graduate over time and escalate if the company hit certain numbers.

The two entities – 50 Cent on one hand and Glaceau on the other – signed an agreement of mutual confidentiality. Still, word got around that Lighty had negotiated something close to, but not more than, 10 percent of the value of the company. During these discussions, Lighty and 50 deliberated the attributes of their new product. Oza presented the pair with several flavor options for Formula 50. For Chris Lighty, the choice was simple.

Despite the high-minded science of Glaceau, their product was basically a smarter, more upscale, more aspirational version of the ultimate ghetto beverage on which Lighty and 50 had grown up: the “quarter-waters” sold in every bodega, deli and convenience store from Queens to Compton.

The quarter-waters (so named because they once cost 25 cents) were just like the Kool-Aid everybody drank at home. But nobody drank wild flavors like strawberry and kiwi in the ‘hood. They drank grape. Formula 50 had to be grape. Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.

vitamin water 50 centThe 50 Cent-Vitamin Water deal was announced in October 2004. Behind the scenes, the relationship between the two parties wasn’t always smooth. When Lighty, in one of his first interviews about the deal, spoke of building the brand with the ultimate goal of selling it, Darius Bikoff phoned Lighty, screaming at him for disclosing the strategy. Within a few hours, Bikoff looked up to find a livid Lighty in his office, glowering at him. Lighty had driven from Manhattan to Queens to tell Bikoff one thing. “Don’t curse at me,” Lighty said, a heartbeat away from becoming a Violator once more. Once they understood each other, Bikoff and Lighty, Vitamin Water and 50 Cent built a strong alliance. Soon billboards and bus stops across the country linked the images and joined the fates of two upstarts from Queens – one a scrappy, new-age beverage company; the other a pugnacious, provocative rapper with an eye for opportunity and a history of hitching himself to winners.

In March 2007, Chris Lighty and his friend Sean Combs were riding together from Heathrow airport to a London hotel in the back of a Maybach when Combs got some news over the phone. Fellow rap superstar Jay-Z and his two fashion-entrepreneur partners, Alex Bize and Norton Cher, had just sold the rights to their Rocawear trademark to a public company, the Iconix Brand Group. Lighty could not stop repeating the number he heard, as he stared at Combs in disbelief. “Two hundred million? Two hundred million?” Actually, at $219 million, the sale of the Rocawear brand name was, at the time, the biggest deal in hip-hop history. Combs responded in the only way he knew how. “I need a billion for mine,” he huffed. But of those two men, it would be Lighty who reached that symbolic mark first.

Just two month later, in May 2007, the Coca-Cola Company purchased Glaceau for $4.1 billion. In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out. When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.

On his next album, 50 Cent could barely contain his own incredulity at the power of the dollar. “I took quarter-water, sold it in bottles for two bucks,” he rapped. “Coca-Cola came and bought it for billions. What the [f#!k]?” But Lighty silently pocketed his 15 percent and kept it moving.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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28 Comments

  1. Maryjo

    Feb 17, 2016 at 6:42 pm

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Motivation

12 Tips to Propel Your Self-Motivation to It’s Highest Peak

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Motivation plays a significant role in your performance as well as the success of your career. There are many ways for you to get the motivation to do your job well and achieve the goals you have set for yourself. People derive motivation to work well from diverse sources including fear, rewards, growth, and development as well as from social influences.
Nonetheless, the best incentive to perform your duties comes from within you. Self-motivation is the drive to achieve goals without the supervision and the influence of other people. When it comes to meeting your desired results motivation and ability are paramount. They make things happen.

Use the following 12 tips to keep yourself motivated:

1. Set high but real goals

Set a real goal, dentify what you want to achieve and determine ways to go about attaining it. Divide your goal into various subgoals to make it easier for you. Setting personal goals keeps you focused on what you want to achieve both in the long-term and short-term. Whenever you face challenges, remind yourself why you are doing that task in the first place. Understand your abilities and do not set unrealistically high goals as doing so will set you up for failure and demoralize you. Clearly defined real goals are easier to focus on and monitor. They make it easier for you to measure your achievements as well as progress.

2. Seek feedback

Be open to any feedback, whether positive or negative as it is right for your motivation. Positive feedback makes you want to keep up with the excellent performance and even causes you to have the incentive to work even harder. Negative feedback might lead you to stress. And if it happens on a regular basis it most likely will lead to a depression. The key is how you treat your stress and depression. Take it as your best advisors to go forward. Take the negative feedback positively and let it give you the drive to want to improve your performance and surpass the expectations of your reviewer.

3. Get rid of unnecessary habits

Quite often you will find yourself doing things that get in the way of you achieving your goals. Maybe you have the habit of going to work with a hangover on Monday mornings after partying during the weekend. If you know that is what gets you down and makes you unmotivated, get rid of that habit. Minimize the things that distract you from working in top condition. Whenever you find yourself craving that beer, drink a glass of water instead. It is good for your health.

“Never give in except to convictions of honor and good sense.” – Winston Churchill

4. Continue learning

Just because you are out of school does not mean you stop learning and adding to your knowledge. Surf the internet or take courses that can increase your expertise. The more informed you are, the more you boost the development of your brain. You are exposed to new ideas, gain new skills and you can reason better based on facts. Consider setbacks as an opportunity to learn. Never stop learning.

5. Celebrate all your achievements

Winning, no matter how small, deserves to be rewarded. Whenever you achieve your desired aim, get yourself a present. It could be that beautiful new dress you have been salivating for at the mall or even something big like a car. Rewarding yourself keeps you motivated to achieve the next big thing.

6. Take risks

You can never achieve something extraordinary if you stay in your comfort zone or keep doing regular stuff and not taking risks. Fear of taking chances limits your potential for growth and the rewards you could get by doing so. Not being sure what will happen next keeps you motivated to work on the task to achieve your desired results. Taking risks involves evaluating the rewards and losses you might encounter by taking on a particular challenge.

7. Take regular breaks

You are not superhuman. The only way for you to perform at the top of your game is to take a moment and rest. Studies have shown that working continuously with no rest may result in a decline in your productivity. Take a vacation and enjoy yourself without the pressure of work every once in a while. When you go back to the office you will come with renewed enthusiasm for work.

8. Treat yourself gently

Your friend bought that new house and you are still living in a rental. So what? Don’t compare your achievements with other people’s. We all have different goals and priorities. Accept the notion that there are people who are more affluent or smarter than you are. People are different. Accepting leaves you the space to explore other opportunities that are suited for you and focus on yourself.

9. Deal with your setbacks

Success is not a smooth path. On your journey to achieve your goals, it is nearly impossible not to encounter failure or other setbacks. Develop resilience. Resilience is the ability to bounce back from unfavorable situations. Develop the skill to cope with challenges. Admitting your failures help you keep motivated to rise above the challenge.

“All progress takes place outside the comfort zone.” – Michael John Bobak

10. Set deadlines

Self-imposed deadlines keep you focused on your goals. You need to set realistic timeframes for each subgoal to push yourself to focus and achieve it without becoming overwhelmed. Once you accomplish a subgoal, you get even more motivated to meet your larger goal. Set dates to complete tasks and stick to them.

11. Procrastination is a motivation killer

Distractions and fear of failure are the main reasons we procrastinate. Face your challenges head-on. By putting things off until later, you might be delaying your success. Keep yourself motivated by doing things in time.

12. Impress yourself

You know who is the hardest to impress? Yourself. There are times when you doubt your ability to meet a particular objective. But with the right mentality and attitude, you can do things that can leave you wondering how you did it. Love what you do and have the passion for achieving your goals that does not depend on the bar set by other people. Doing impressive things builds your self-confidence and motivates you to do even greater things.

A self-motivated person is a good performer at his/her job. The above tips will help you focus on your work and stay motivated to be more productive at what you do and in so doing enable you to earn that promotion you have been yearning to get.

How do you motivate yourself? Comment below!

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Motivation

The Real Hack Is In The Doing.

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I had a coaching call with a client recently and it was a trainwreck. I’m trying to get them to create content and they keep peering into the future. Instead of creating content they’re obsessed with:

  • Sales Funnels
  • When to monetize
  • How to convert inquiries into customers
  • What camera to use when filming videos
  • Writing a whitepaper

I told them this:

“Screw all of that. The key to success is in the doing.”

 

Your Ideas change over time.

When I first started blogging in 2014, I was doing interviews with entrepreneurs and turning them into blog posts. I had no idea what I was doing or even why I was doing it.

The blog posts sucked and sounded like press releases.

I hated the process.

None of the blog posts got any engagement at all. Hearing entrepreneurs talk about raising money and selling widgets was boring to me.

Then, one night at around 8 pm I wrote a blog post about changing my life. It was all the lessons I learned from studying personal development and it was nothing more than a brain fart.

It took about 45 minutes to write and was published with spelling and grammar errors all the way through it. This post got shared 84,000 times on Facebook alone.

All of a sudden, through focusing on the doing, I found something I liked.

“What starts as an idea changes over time and you’ll never predict where things will end up. Trust in the process”

 

Your beliefs change too.

I told my coaching client that his beliefs would change too. What he believes right now will change in the future. This will shape his creative side and his content most of all.

“Trying to predict where you’ll be in the future is like trying to predict when you’re going to die - it’s impossible to know”

My beliefs initially about what I was doing came from a very self-centered view of the world that was all about the cliché version of success.

I thought the nice car, suit, house and bikini babe was what mattered. Pretty quickly, as I produced lots of content and began reading, after not touching a book for more than ten years, I saw a different side.

My beliefs about the world changed and the idea of money went to last place. Add on a couple of near-death experiences like a cancer scare and my beliefs are now completely different.

I’m no longer trying to figure out how to suck out as much value from the world as I can for my own benefit. What I do daily is about a purpose far bigger than myself.

I told my coaching client this story because I believed the same was true for him. He’s trying to impact people’s lives by getting them to fall in love with the work they do.

Whenever he starts talking about this topic, I feel inspired. I told him that I say no to so many clients because I don’t believe in what they do.

I believe in what he does and that’s why I’m obsessed with getting him to focus on the doing.

 

You learn as you go.

People have this obsession with the idea that you have to do a course, be mentored, study for years (insert excuse) before you can start doing what you love.

This is a ridiculous idea and I challenge you to a duel if you think this way. As you continue the doing aspect of what you love, you’ll learn at the same time.

Even if you’re not conscious about the learning side, the doing will reveal way more than waiting for accreditation, permission or a mentor’s approval to proceed ever will.

Everything I know about social media, blogging, inspiring people and entrepreneurship came from the doing. Yes, there was deliberate learning along the way but that was always a distant second to the doing itself.

 

Consuming vs. creating.

My coaching client also suffered from the battle that is consuming vs. creating. He spent too much time watching what everyone else was doing and he didn’t spend enough time creating his own art.

He’s currently posting one video a week and I told him that’s not enough. He has it within him to do at least one video a day if he quits consuming everybody else’s content.

He also told me that he feels the need to respond to every comment he gets on social media. I told him this is nuts!!!

You cannot respond to every comment or email you get online. This time is better spent creating than it is pumping up your ego with “thank you’s” and “yes I know I’m so smart.”

 

The tools change.

I started blogging on WordPress and now I do most things on Medium and LinkedIn. If I’d become too obsessed with the tools, then I would have wasted the time I could have been spending refining my craft.

All the tools you use to execute on doing what you love will change, so treat them secondary to creating your unique art.

 

You can’t preplan the doing 9 times out of 10.

Your best work is often done when you’re spontaneous. For example, today is a public holiday in Australia and I wouldn’t normally write on a Wednesday.

I felt inspired this morning though, so I decided to jump on the computer and do some creating. Some of my best work (if I look at the stats) has been done on public days and times when I didn’t plan to create anything.

Over planning is a trap you need to avoid if you want to get down to the doing which produces results.

 

The doing is the hardest part.

The reason why many of you reading this are so obsessed with mentors, education, online courses and consuming someone else’s content is because all of these things are easy.

The doing is the hardest part. Being creative takes up all of your energy and putting your work out there to be judged is hard on your ego.

“Creating truly inspiring work takes every ounce of your emotions. You need flow states, time, resources and the belief that you’re enough to do the doing”

What stops us from the doing is either procrastination or fear. These two evils prevent you from the doing without you often realizing.

My coaching client wants to make a massive impact and he’s scared that he doesn’t have the ability. As his coach, I know he does and I’ve seen it.

The battle that exists in your mind daily is whether you should be doing the doing or settling for something easier (often this looks like the same thing but it’s not!).

Spending time doing the very thing that is hard, is how you leapfrog everyone else that never gets what they want and never lives a fulfilled life.

 

How do you win so frequently?

That’s what my coaching client asked me. He wanted to know how I produce so much content and have so many people watching online.

I told him the truth: I just spend as much time as I can doing the doing.

Everything else seems to take care of itself when I embrace this simple hack. You must become obsessed with the doing.

Spend a disproportionate amount of time doing the doing and you’ll produce the results that are 10X of what you think you’re capable of.

Are you ready to win?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

How To See What You’re Truly Capable Of Becoming And Then Becoming It.

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I have an opportunity right now to do something that will propel my life and career to a whole new level. It will take me from behind the keyboard and into the spotlight of critics, people with a lot of power, people I admire and the masses.

It’s a dangerous crossroads in a lot of ways. There’s a lot that could go wrong. Normally I am full of belief, but in the last few days, I’ve had my doubts.

Maybe I shouldn’t aim so high so quickly. Maybe I will get distracted from what I really love doing. Maybe I don’t have the skills just yet.

What you’re hearing here is the thoughts of a stock standard, off the shelf, pink brain that was designed hundreds of years ago for a different purpose.

None of these thoughts are valid unless I accept they are.

Seeing what you are capable of becoming requires a few key steps. Then becoming it is the hardest part.

Here’s how to see what you can become and then actually become it:

 

Believe first.

“This is not gospel talk. I didn’t pull this one out of the pages of a hymn book. Until you can see what you are able to become, no one else can see it”

There’s an element of visualization required here. Ask yourself the question “What if there were no barriers and I could achieve anything?”

I want you to assume this is the case. To see what you are able to become you must see it first without barriers, negative thinking and outside opinions.

Once you can see what you can become, you then have to start believing. That requires you to see a positive outcome and have the courage to dare to do something phenomenal.

Believing first requires a degree of ignorance. In a way, I suppose you are ignoring logic. You are being somewhat irrational and not using common sense. You’re using belief to see a future version of yourself that achieves something meaningful to you, and to those who are inspired by your work.

 

Make it really big.

The next step is to dream really big. Our mind often constrains us and forces us to focus on what we’ve done in the past as the basis for what we can become in the future.

The stupid thing is that past results don’t necessarily predict the future. If that were true, we’d all bet on the stock market based on what has happened before and we’d be millionaires sipping mojitos off the bar of our luxury yachts.

Making your dream really big is an art. Your imagination that has been mostly switched off since you were a child and the creativity that has been sucked out of you by society needs to be reignited for the dreaming element of your mind to be turned on again and lit on fire baby!

If you aim really high and think you can deliver a speech in front of 50,000 people and then you fall short and deliver an inspiring speech in front of 2000 people, have you really failed?

The obvious answer is no. At least you got out of your warm bed and took a chance. Maybe there were a lot of seats empty but you at least influenced one person in a positive way.

“Giving it a shot is half the game of life”

 

Disconnect from the result.

Being fixated on the result stops you from ever taking the first step. I’ve been so focused in the last week on whether I can deliver and whether I have the experience to do something audaciously big that I didn’t take action.

I was blindsided by fear even though I know fear better than my own body.

Fear has been the thing that nearly ruined my life and prevented me from typing these very words. In some ways, it’s because I can smell the perfume of fear and see it a mile away with my Superman eyes, that I’m able to see what’s really going on, not only in my life, but the lives of others.

Never giving it a go is a far bigger failure than trying something and not succeeding. Not taking a chance and not risking it all for the person you’ve always wanted to become is something you’ll regret for the rest of your life.

Right up until the day of your death you’ll regret not knowing what could have happened if you saw what you were capable off, took a moon-shot opportunity and became that person.

“Regret is far worse than failure will ever be”

 

Be okay with not knowing a hell of a lot.

Part of the battle of seeing what you can become and then becoming it is that there is a lot you won’t know. The person I want to become in the coming weeks and months, and the opportunity I’m scared to say yes to has a lot to do with the core issue: I have no idea whether I can deliver on my promise.

I have no clue if I am this person that people think I am on the internet. Do I really inspire people? Or do I get inspired by other people and use that as fuel to pass it on?

We’ll never know the answers to these questions. We all have doubts and pieces to the puzzle of life that we can’t figure out.

In the end, there’s only a few harsh truths:

–    You must say yes to big opportunities

–    You must not overthink every decision

–    You must not try to have all the answers

–    You must not continually play out every scenario in your head thus draining your energy

All you can do is have guts, believe in yourself, have the courage and become who you’re truly capable of becoming through relentless action.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

You Can’t Be 100% Motivated And On Fire All The Time So Stop Trying To Be.

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Right now, I’m not feeling that motivated. In fact, I haven’t felt very inspired or motivated all week. Given that motivating and inspiring others is my passion and it’s what I do every day, you’d think my career was over. You’d think maybe I have no more positivity left in me.

Even the most inspirational people in the world have times when nothing happens.

I recently watched Gary Vaynerchuk give advice to a young teenager. The teenager said:

“Gary, my girlfriend broke up with me and a relative just died. The last two weeks are hell.”

Gary took a few deep breaths and you just knew he was going to say something epic – and he did.

He said to the boy “Two weeks of lows doesn’t define the rest of your life.”

 

We’re all entitled to be down for a bit.

What I learned from Gary is that we are all going to have times during our life where nothing sticks. In the last few weeks, I’ve missed several great career opportunities, had a lot of rejection, seen a slump in shares/likes on some social media platforms and had some personal challenges.

All of this is normal.

 

What’s not normal is what you see online.

That’s the real point here. What is normal has been overshadowed by all the self-help, success talk that happens online 24/7. We’re being bombarded by it and we think we have to be motivated 100% of the time.

If we have a day when we’re not inspired, we think something is wrong. In my case, given my profession, it’s even harder. There’s this stigma that I have to be some perfect human being to do what I do. That’s BS.

It’s normal for anyone you admire and even your heroes to have low points or long periods of nothing – that’s the actual norm. The highlight reel you see online of the people you follow is what’s not normal. No one lives life like how we see people living online.

The cameras are only with these people of influence some of the time. What you didn’t see was them taking a dump or having an argument with their partner.

All you saw was a highly edited success reel of what they wanted you to see so they could send you to a landing page, put up a payment wall and monetize you. That’s what being motivated 100% of the time told them to do.

You can’t blame them entirely.

What the internet really needs is more of the truth. That is, more people talking about what goes wrong, more people documenting what’s really happening.

In simple terms, the internet needs less perceived perfection and success, and more of what’s real like disappointment, f*ck ups and challenges.

 

Not being motivated is where it all happens.

The opposite of what we’re led to believe is true. It’s during the moments of zero inspiration, bugger all motivation and low points that we discover who we are. It’s in our weakest moments that our strength, resilience and courage is built.

What I’ve learned during my recent low moments is that if I can handle this sh*t, then I can handle anything.

“Motivation comes from eating crap for dinner every day of the week and still persisting with your goals”

I’m writing these words today and not really feeling like it. It’s the art of doing even through the tough times that allows me to have a 60-second highlight reel on social media that makes me look like a freaking god that goes viral all over the internet hourly.

My success highlight reel looks very impressive and it sounds fantastic during one of the speeches I give. In job interviews, it really helps. When I pitch for business, it gives me credibility.

Our success highlight reels look freaking phenomenal but it’s 0.99% of the actual story.

If humans are motivated by storytelling, then let’s start telling the real story.

We’re not f*cking motivated 100% of the time so let’s stop pretending we are. Cheers to the moments when we feel like dirt and keep going.

 

Then everything changes.

What do I mean? This week I have no motivation but I already sense that next week is shaping up to be a big one. I find out about a number of life-changing opportunities. Knowing I could get through a tough week and be cool to keep inspiring gives me hope. That hope translates into strength.

Next week could be a disaster and these so-called life-changing opportunities could all amount to a mound of dust and broken dreams. But because I survived the tough times I know I can excel during times when I plateau, go backwards or even experience massive growth.

“It only takes one moment for everything to change and before you know it you’re 100 steps ahead of where you thought you’d be”

 

Quit the game.

The game of endless success. The rat race that is showing how perfect you are.

Show up with your best self. If that best self is 1% motivated or 100% motivated it doesn’t matter. The fact you showed up and got through the quicksand of life is all that counts. Sometimes that struggle will look like winning an Oscar and other times that struggle will look like pissing your pants.

Take a step back and see the bigger picture.

No one (including me) needs to, or is, motivated 100% of the time.

You don’t need to be either.

<<<>>>

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Success Advice

Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths. (more…)

Warren Fowler is a marketing enthusiast and a blogger at UKBestEssays.com, who loves music. If he doesn’t have a guitar in his hands, he’s probably embracing new technologies and marketing techniques online! You can meet him on Twitter and Facebook.

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28 Comments

28 Comments

  1. Maryjo

    Feb 17, 2016 at 6:42 pm

    Exercise regularly, at least 30 minutes of moderate exercise on most days.
    It actually depends upon the kind of individual you are, just what your situation in life
    is, and what your objectives are. Traditional cultures
    have known for thousands of years that these aspects are intimately connected.

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Motivation

12 Tips to Propel Your Self-Motivation to It’s Highest Peak

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Motivation plays a significant role in your performance as well as the success of your career. There are many ways for you to get the motivation to do your job well and achieve the goals you have set for yourself. People derive motivation to work well from diverse sources including fear, rewards, growth, and development as well as from social influences.
Nonetheless, the best incentive to perform your duties comes from within you. Self-motivation is the drive to achieve goals without the supervision and the influence of other people. When it comes to meeting your desired results motivation and ability are paramount. They make things happen.

Use the following 12 tips to keep yourself motivated:

1. Set high but real goals

Set a real goal, dentify what you want to achieve and determine ways to go about attaining it. Divide your goal into various subgoals to make it easier for you. Setting personal goals keeps you focused on what you want to achieve both in the long-term and short-term. Whenever you face challenges, remind yourself why you are doing that task in the first place. Understand your abilities and do not set unrealistically high goals as doing so will set you up for failure and demoralize you. Clearly defined real goals are easier to focus on and monitor. They make it easier for you to measure your achievements as well as progress.

2. Seek feedback

Be open to any feedback, whether positive or negative as it is right for your motivation. Positive feedback makes you want to keep up with the excellent performance and even causes you to have the incentive to work even harder. Negative feedback might lead you to stress. And if it happens on a regular basis it most likely will lead to a depression. The key is how you treat your stress and depression. Take it as your best advisors to go forward. Take the negative feedback positively and let it give you the drive to want to improve your performance and surpass the expectations of your reviewer.

3. Get rid of unnecessary habits

Quite often you will find yourself doing things that get in the way of you achieving your goals. Maybe you have the habit of going to work with a hangover on Monday mornings after partying during the weekend. If you know that is what gets you down and makes you unmotivated, get rid of that habit. Minimize the things that distract you from working in top condition. Whenever you find yourself craving that beer, drink a glass of water instead. It is good for your health.

“Never give in except to convictions of honor and good sense.” – Winston Churchill

4. Continue learning

Just because you are out of school does not mean you stop learning and adding to your knowledge. Surf the internet or take courses that can increase your expertise. The more informed you are, the more you boost the development of your brain. You are exposed to new ideas, gain new skills and you can reason better based on facts. Consider setbacks as an opportunity to learn. Never stop learning.

5. Celebrate all your achievements

Winning, no matter how small, deserves to be rewarded. Whenever you achieve your desired aim, get yourself a present. It could be that beautiful new dress you have been salivating for at the mall or even something big like a car. Rewarding yourself keeps you motivated to achieve the next big thing.

6. Take risks

You can never achieve something extraordinary if you stay in your comfort zone or keep doing regular stuff and not taking risks. Fear of taking chances limits your potential for growth and the rewards you could get by doing so. Not being sure what will happen next keeps you motivated to work on the task to achieve your desired results. Taking risks involves evaluating the rewards and losses you might encounter by taking on a particular challenge.

7. Take regular breaks

You are not superhuman. The only way for you to perform at the top of your game is to take a moment and rest. Studies have shown that working continuously with no rest may result in a decline in your productivity. Take a vacation and enjoy yourself without the pressure of work every once in a while. When you go back to the office you will come with renewed enthusiasm for work.

8. Treat yourself gently

Your friend bought that new house and you are still living in a rental. So what? Don’t compare your achievements with other people’s. We all have different goals and priorities. Accept the notion that there are people who are more affluent or smarter than you are. People are different. Accepting leaves you the space to explore other opportunities that are suited for you and focus on yourself.

9. Deal with your setbacks

Success is not a smooth path. On your journey to achieve your goals, it is nearly impossible not to encounter failure or other setbacks. Develop resilience. Resilience is the ability to bounce back from unfavorable situations. Develop the skill to cope with challenges. Admitting your failures help you keep motivated to rise above the challenge.

“All progress takes place outside the comfort zone.” – Michael John Bobak

10. Set deadlines

Self-imposed deadlines keep you focused on your goals. You need to set realistic timeframes for each subgoal to push yourself to focus and achieve it without becoming overwhelmed. Once you accomplish a subgoal, you get even more motivated to meet your larger goal. Set dates to complete tasks and stick to them.

11. Procrastination is a motivation killer

Distractions and fear of failure are the main reasons we procrastinate. Face your challenges head-on. By putting things off until later, you might be delaying your success. Keep yourself motivated by doing things in time.

12. Impress yourself

You know who is the hardest to impress? Yourself. There are times when you doubt your ability to meet a particular objective. But with the right mentality and attitude, you can do things that can leave you wondering how you did it. Love what you do and have the passion for achieving your goals that does not depend on the bar set by other people. Doing impressive things builds your self-confidence and motivates you to do even greater things.

A self-motivated person is a good performer at his/her job. The above tips will help you focus on your work and stay motivated to be more productive at what you do and in so doing enable you to earn that promotion you have been yearning to get.

How do you motivate yourself? Comment below!

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Motivation

The Real Hack Is In The Doing.

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I had a coaching call with a client recently and it was a trainwreck. I’m trying to get them to create content and they keep peering into the future. Instead of creating content they’re obsessed with:

  • Sales Funnels
  • When to monetize
  • How to convert inquiries into customers
  • What camera to use when filming videos
  • Writing a whitepaper

I told them this:

“Screw all of that. The key to success is in the doing.”

 

Your Ideas change over time.

When I first started blogging in 2014, I was doing interviews with entrepreneurs and turning them into blog posts. I had no idea what I was doing or even why I was doing it.

The blog posts sucked and sounded like press releases.

I hated the process.

None of the blog posts got any engagement at all. Hearing entrepreneurs talk about raising money and selling widgets was boring to me.

Then, one night at around 8 pm I wrote a blog post about changing my life. It was all the lessons I learned from studying personal development and it was nothing more than a brain fart.

It took about 45 minutes to write and was published with spelling and grammar errors all the way through it. This post got shared 84,000 times on Facebook alone.

All of a sudden, through focusing on the doing, I found something I liked.

“What starts as an idea changes over time and you’ll never predict where things will end up. Trust in the process”

 

Your beliefs change too.

I told my coaching client that his beliefs would change too. What he believes right now will change in the future. This will shape his creative side and his content most of all.

“Trying to predict where you’ll be in the future is like trying to predict when you’re going to die - it’s impossible to know”

My beliefs initially about what I was doing came from a very self-centered view of the world that was all about the cliché version of success.

I thought the nice car, suit, house and bikini babe was what mattered. Pretty quickly, as I produced lots of content and began reading, after not touching a book for more than ten years, I saw a different side.

My beliefs about the world changed and the idea of money went to last place. Add on a couple of near-death experiences like a cancer scare and my beliefs are now completely different.

I’m no longer trying to figure out how to suck out as much value from the world as I can for my own benefit. What I do daily is about a purpose far bigger than myself.

I told my coaching client this story because I believed the same was true for him. He’s trying to impact people’s lives by getting them to fall in love with the work they do.

Whenever he starts talking about this topic, I feel inspired. I told him that I say no to so many clients because I don’t believe in what they do.

I believe in what he does and that’s why I’m obsessed with getting him to focus on the doing.

 

You learn as you go.

People have this obsession with the idea that you have to do a course, be mentored, study for years (insert excuse) before you can start doing what you love.

This is a ridiculous idea and I challenge you to a duel if you think this way. As you continue the doing aspect of what you love, you’ll learn at the same time.

Even if you’re not conscious about the learning side, the doing will reveal way more than waiting for accreditation, permission or a mentor’s approval to proceed ever will.

Everything I know about social media, blogging, inspiring people and entrepreneurship came from the doing. Yes, there was deliberate learning along the way but that was always a distant second to the doing itself.

 

Consuming vs. creating.

My coaching client also suffered from the battle that is consuming vs. creating. He spent too much time watching what everyone else was doing and he didn’t spend enough time creating his own art.

He’s currently posting one video a week and I told him that’s not enough. He has it within him to do at least one video a day if he quits consuming everybody else’s content.

He also told me that he feels the need to respond to every comment he gets on social media. I told him this is nuts!!!

You cannot respond to every comment or email you get online. This time is better spent creating than it is pumping up your ego with “thank you’s” and “yes I know I’m so smart.”

 

The tools change.

I started blogging on WordPress and now I do most things on Medium and LinkedIn. If I’d become too obsessed with the tools, then I would have wasted the time I could have been spending refining my craft.

All the tools you use to execute on doing what you love will change, so treat them secondary to creating your unique art.

 

You can’t preplan the doing 9 times out of 10.

Your best work is often done when you’re spontaneous. For example, today is a public holiday in Australia and I wouldn’t normally write on a Wednesday.

I felt inspired this morning though, so I decided to jump on the computer and do some creating. Some of my best work (if I look at the stats) has been done on public days and times when I didn’t plan to create anything.

Over planning is a trap you need to avoid if you want to get down to the doing which produces results.

 

The doing is the hardest part.

The reason why many of you reading this are so obsessed with mentors, education, online courses and consuming someone else’s content is because all of these things are easy.

The doing is the hardest part. Being creative takes up all of your energy and putting your work out there to be judged is hard on your ego.

“Creating truly inspiring work takes every ounce of your emotions. You need flow states, time, resources and the belief that you’re enough to do the doing”

What stops us from the doing is either procrastination or fear. These two evils prevent you from the doing without you often realizing.

My coaching client wants to make a massive impact and he’s scared that he doesn’t have the ability. As his coach, I know he does and I’ve seen it.

The battle that exists in your mind daily is whether you should be doing the doing or settling for something easier (often this looks like the same thing but it’s not!).

Spending time doing the very thing that is hard, is how you leapfrog everyone else that never gets what they want and never lives a fulfilled life.

 

How do you win so frequently?

That’s what my coaching client asked me. He wanted to know how I produce so much content and have so many people watching online.

I told him the truth: I just spend as much time as I can doing the doing.

Everything else seems to take care of itself when I embrace this simple hack. You must become obsessed with the doing.

Spend a disproportionate amount of time doing the doing and you’ll produce the results that are 10X of what you think you’re capable of.

Are you ready to win?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

How To See What You’re Truly Capable Of Becoming And Then Becoming It.

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I have an opportunity right now to do something that will propel my life and career to a whole new level. It will take me from behind the keyboard and into the spotlight of critics, people with a lot of power, people I admire and the masses.

It’s a dangerous crossroads in a lot of ways. There’s a lot that could go wrong. Normally I am full of belief, but in the last few days, I’ve had my doubts.

Maybe I shouldn’t aim so high so quickly. Maybe I will get distracted from what I really love doing. Maybe I don’t have the skills just yet.

What you’re hearing here is the thoughts of a stock standard, off the shelf, pink brain that was designed hundreds of years ago for a different purpose.

None of these thoughts are valid unless I accept they are.

Seeing what you are capable of becoming requires a few key steps. Then becoming it is the hardest part.

Here’s how to see what you can become and then actually become it:

 

Believe first.

“This is not gospel talk. I didn’t pull this one out of the pages of a hymn book. Until you can see what you are able to become, no one else can see it”

There’s an element of visualization required here. Ask yourself the question “What if there were no barriers and I could achieve anything?”

I want you to assume this is the case. To see what you are able to become you must see it first without barriers, negative thinking and outside opinions.

Once you can see what you can become, you then have to start believing. That requires you to see a positive outcome and have the courage to dare to do something phenomenal.

Believing first requires a degree of ignorance. In a way, I suppose you are ignoring logic. You are being somewhat irrational and not using common sense. You’re using belief to see a future version of yourself that achieves something meaningful to you, and to those who are inspired by your work.

 

Make it really big.

The next step is to dream really big. Our mind often constrains us and forces us to focus on what we’ve done in the past as the basis for what we can become in the future.

The stupid thing is that past results don’t necessarily predict the future. If that were true, we’d all bet on the stock market based on what has happened before and we’d be millionaires sipping mojitos off the bar of our luxury yachts.

Making your dream really big is an art. Your imagination that has been mostly switched off since you were a child and the creativity that has been sucked out of you by society needs to be reignited for the dreaming element of your mind to be turned on again and lit on fire baby!

If you aim really high and think you can deliver a speech in front of 50,000 people and then you fall short and deliver an inspiring speech in front of 2000 people, have you really failed?

The obvious answer is no. At least you got out of your warm bed and took a chance. Maybe there were a lot of seats empty but you at least influenced one person in a positive way.

“Giving it a shot is half the game of life”

 

Disconnect from the result.

Being fixated on the result stops you from ever taking the first step. I’ve been so focused in the last week on whether I can deliver and whether I have the experience to do something audaciously big that I didn’t take action.

I was blindsided by fear even though I know fear better than my own body.

Fear has been the thing that nearly ruined my life and prevented me from typing these very words. In some ways, it’s because I can smell the perfume of fear and see it a mile away with my Superman eyes, that I’m able to see what’s really going on, not only in my life, but the lives of others.

Never giving it a go is a far bigger failure than trying something and not succeeding. Not taking a chance and not risking it all for the person you’ve always wanted to become is something you’ll regret for the rest of your life.

Right up until the day of your death you’ll regret not knowing what could have happened if you saw what you were capable off, took a moon-shot opportunity and became that person.

“Regret is far worse than failure will ever be”

 

Be okay with not knowing a hell of a lot.

Part of the battle of seeing what you can become and then becoming it is that there is a lot you won’t know. The person I want to become in the coming weeks and months, and the opportunity I’m scared to say yes to has a lot to do with the core issue: I have no idea whether I can deliver on my promise.

I have no clue if I am this person that people think I am on the internet. Do I really inspire people? Or do I get inspired by other people and use that as fuel to pass it on?

We’ll never know the answers to these questions. We all have doubts and pieces to the puzzle of life that we can’t figure out.

In the end, there’s only a few harsh truths:

–    You must say yes to big opportunities

–    You must not overthink every decision

–    You must not try to have all the answers

–    You must not continually play out every scenario in your head thus draining your energy

All you can do is have guts, believe in yourself, have the courage and become who you’re truly capable of becoming through relentless action.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

You Can’t Be 100% Motivated And On Fire All The Time So Stop Trying To Be.

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Right now, I’m not feeling that motivated. In fact, I haven’t felt very inspired or motivated all week. Given that motivating and inspiring others is my passion and it’s what I do every day, you’d think my career was over. You’d think maybe I have no more positivity left in me.

Even the most inspirational people in the world have times when nothing happens.

I recently watched Gary Vaynerchuk give advice to a young teenager. The teenager said:

“Gary, my girlfriend broke up with me and a relative just died. The last two weeks are hell.”

Gary took a few deep breaths and you just knew he was going to say something epic – and he did.

He said to the boy “Two weeks of lows doesn’t define the rest of your life.”

 

We’re all entitled to be down for a bit.

What I learned from Gary is that we are all going to have times during our life where nothing sticks. In the last few weeks, I’ve missed several great career opportunities, had a lot of rejection, seen a slump in shares/likes on some social media platforms and had some personal challenges.

All of this is normal.

 

What’s not normal is what you see online.

That’s the real point here. What is normal has been overshadowed by all the self-help, success talk that happens online 24/7. We’re being bombarded by it and we think we have to be motivated 100% of the time.

If we have a day when we’re not inspired, we think something is wrong. In my case, given my profession, it’s even harder. There’s this stigma that I have to be some perfect human being to do what I do. That’s BS.

It’s normal for anyone you admire and even your heroes to have low points or long periods of nothing – that’s the actual norm. The highlight reel you see online of the people you follow is what’s not normal. No one lives life like how we see people living online.

The cameras are only with these people of influence some of the time. What you didn’t see was them taking a dump or having an argument with their partner.

All you saw was a highly edited success reel of what they wanted you to see so they could send you to a landing page, put up a payment wall and monetize you. That’s what being motivated 100% of the time told them to do.

You can’t blame them entirely.

What the internet really needs is more of the truth. That is, more people talking about what goes wrong, more people documenting what’s really happening.

In simple terms, the internet needs less perceived perfection and success, and more of what’s real like disappointment, f*ck ups and challenges.

 

Not being motivated is where it all happens.

The opposite of what we’re led to believe is true. It’s during the moments of zero inspiration, bugger all motivation and low points that we discover who we are. It’s in our weakest moments that our strength, resilience and courage is built.

What I’ve learned during my recent low moments is that if I can handle this sh*t, then I can handle anything.

“Motivation comes from eating crap for dinner every day of the week and still persisting with your goals”

I’m writing these words today and not really feeling like it. It’s the art of doing even through the tough times that allows me to have a 60-second highlight reel on social media that makes me look like a freaking god that goes viral all over the internet hourly.

My success highlight reel looks very impressive and it sounds fantastic during one of the speeches I give. In job interviews, it really helps. When I pitch for business, it gives me credibility.

Our success highlight reels look freaking phenomenal but it’s 0.99% of the actual story.

If humans are motivated by storytelling, then let’s start telling the real story.

We’re not f*cking motivated 100% of the time so let’s stop pretending we are. Cheers to the moments when we feel like dirt and keep going.

 

Then everything changes.

What do I mean? This week I have no motivation but I already sense that next week is shaping up to be a big one. I find out about a number of life-changing opportunities. Knowing I could get through a tough week and be cool to keep inspiring gives me hope. That hope translates into strength.

Next week could be a disaster and these so-called life-changing opportunities could all amount to a mound of dust and broken dreams. But because I survived the tough times I know I can excel during times when I plateau, go backwards or even experience massive growth.

“It only takes one moment for everything to change and before you know it you’re 100 steps ahead of where you thought you’d be”

 

Quit the game.

The game of endless success. The rat race that is showing how perfect you are.

Show up with your best self. If that best self is 1% motivated or 100% motivated it doesn’t matter. The fact you showed up and got through the quicksand of life is all that counts. Sometimes that struggle will look like winning an Oscar and other times that struggle will look like pissing your pants.

Take a step back and see the bigger picture.

No one (including me) needs to, or is, motivated 100% of the time.

You don’t need to be either.

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