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Motivation

50 Cent Scored Half a Billion Dollars – How 50 Made a Killing Off Water

Joel Brown (Founder of Addicted2Success.com)

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Image Credit | The Source

In “The Big Payback: The History of the Business of Hip-Hop,” author Dan Charnas traces how rap grew from its obscure roots in the ghettos of 1970s New York to its culmination as the world’s predominant youth pop culture and a multibillion-dollar industry.

The event that epitomized just how far hip-hop had come was the headline-grabbing partnership between the rapper 50 Cent and the upstart beverage company Glaceau, the maker of VitaminWater. It may well have been the biggest deal in hip-hop history, propelling 50 Cent’s personal net worth toward a half-billion dollars.

In this excerpt, Charnas outlines how it happened.

By the summer of 2003, 50 Cent’s debut album, “Get Rich or Die Tryin’,” had sold more than 5 million copies, and he was easily on his way to becoming a multimillionaire on these sales alone.

Nonetheless, the rapper from Queens, who was born Curtis Jackson and had begun his career on the reputation of being shot nine times (a bullet was still lodged in his tongue), wasn’t content to remain a recording artist.

His young manager, Chris Lighty, himself a Bronx street kid turned businessman, was well-positioned to exploit 50’s stardom by creating multiple income streams. Lighty had come out of the Def Jam fold and managed such stars as Missy Elliott and LL Cool J.

With Lighty, 50 Cent created the “G-Unit” brand, including a record company, a clothing company, and a sneaker deal with Reebok’s RBK line. The G-Unit Clothing Company was a joint-venture deal, with hip-hop-influenced designer Marc Ecko fronting the money, handling the manufacturing and distribution, and splitting the profits fifty-fifty with 50.

At his Violator management company (named after a rough crew that Lighty ran with as a kid), Lighty helped pioneer the use of 900 numbers for his artists.

Over a decade later, he negotiated a different kind of phone deal: 50 Cent cellular ringtones to be sold for up to $2.99 per download. Lighty inked other agreements, too: a video game and a biopic with MTV Films and Paramount Pictures. When the agency that represented Lighty, CAA, balked at representing a rapper so closely associated with violence, Lighty secured a deal with an eager William Morris.

One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns.

Oza’s Vitamin Water brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.

Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 “Glaceau Vitamin Water Tasting Vehicles,” staffed by 200 “hydrologists,” to cross the country and spread the gospel of Vitamin Water’s growing line. But hydrologists working one-on-one with consumers wouldn’t break Vitamin Water out of the gourmet-deli and new-age-health-food market.

Oza needed more than brand messiahs to convert individuals. He needed brand ambassadors to influence millions. That’s when Oza saw a commercial for RBK sneakers in which Lighty, rather sneakily, had his artist, 50 Cent, chug a bottle of Vitamin Water.

In a phone call soon thereafter, Lighty told Oza that he wanted to find a way to work together to make Vitamin Water huge. It turned out that 50 Cent  had a true love of the product. He had grown up around alcoholics, so he didn’t drink. Instead, he spent hours a day working out and ate healthy. Like Oza who got bored with imbibing the recommended eight glasses of plain water a day, 50 had found Vitamin Water a more pleasurable way to hydrate.

On Oza’s desk in his New York office, at that very moment, was a test bottle of a new Vitamin Water flavor, recently formulated by Glaceau’s head of product development, Carol Dollard, who had worked hard to get more vitamins and nutrients into their drinks – much more than the 2 to 3 percent of the recommended daily allowance in other “enhanced” waters.

Recently, Oza had asked Dollard for a product that would make it easy to highlight this difference. She had returned with a flavor that contained 50 percent of the RDA of seven different vitamins and minerals. Oza’s marketing team responded with a great name for the new variety: Formula 50.

What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product? But Lighty didn’t want an endorsement deal. He didn’t want cash. “We want to invest,” Lighty said.

By 2004, 50 Cent was undoubtedly one of the world’s biggest pop stars. But it took some amount of convincing on Oza’s part to overcome the trepidation of Glaceau CEO Darius Bikoff and president Mike Repole. 50 Cent’s association with gunplay presented a problem: What if their chief spokesperson ended up dead in a rap beef?

But the 50 Cent who showed up for his first meeting with Bikoff was surprisingly different from the rapper’s public image: calm, respectful and deliberate, without too many flamboyant flourishes. Lighty was the rapper’s perfect business complement.

In the weeks and months thereafter, Lighty and Oza hammered out the terms of a deal. 50 Cent would take a stake in the privately owned company, one that would graduate over time and escalate if the company hit certain numbers.

The two entities – 50 Cent on one hand and Glaceau on the other – signed an agreement of mutual confidentiality. Still, word got around that Lighty had negotiated something close to, but not more than, 10 percent of the value of the company. During these discussions, Lighty and 50 deliberated the attributes of their new product. Oza presented the pair with several flavor options for Formula 50. For Chris Lighty, the choice was simple.

Despite the high-minded science of Glaceau, their product was basically a smarter, more upscale, more aspirational version of the ultimate ghetto beverage on which Lighty and 50 had grown up: the “quarter-waters” sold in every bodega, deli and convenience store from Queens to Compton.

The quarter-waters (so named because they once cost 25 cents) were just like the Kool-Aid everybody drank at home. However, nobody drank wild flavors like strawberry and kiwi in the ‘hood, because they drank grape. Formula 50 had to be grape. Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.

vitamin water 50 centThe 50 Cent-Vitamin Water deal was announced in October 2004. Behind the scenes, the relationship between the two parties wasn’t always smooth. When Lighty, in one of his first interviews about the deal, spoke of building the brand with the ultimate goal of selling it, Darius Bikoff phoned Lighty, screaming at him for disclosing the strategy. Within a few hours, Bikoff looked up to find a livid Lighty in his office, glowering at him. Lighty had driven from Manhattan to Queens to tell Bikoff one thing. “Don’t curse at me,” Lighty said, a heartbeat away from becoming a Violator once more.

Once they understood each other, Bikoff and Lighty, Vitamin Water and 50 Cent built a strong alliance. Soon billboards and bus stops across the country linked the images and joined the fates of two upstarts from Queens – one a scrappy, new-age beverage company; the other a pugnacious, provocative rapper with an eye for opportunity and a history of hitching himself to winners.

In March 2007, Chris Lighty and his friend Sean Combs were riding together from Heathrow airport to a London hotel in the back of a Maybach when Combs got some news over the phone. Fellow rap superstar Jay-Z and his two fashion-entrepreneur partners, Alex Bize and Norton Cher, had just sold the rights to their Rocawear trademark to a public company, the Iconix Brand Group.

Lighty could not stop repeating the number he heard, as he stared at Combs in disbelief. “Two hundred million? Two hundred million?” Actually, at $219 million, the sale of the Rocawear brand name was, at the time, the biggest deal in hip-hop history. Combs responded in the only way he knew how. “I need a billion for mine,” he huffed. But of those two men, it would be Lighty who reached that symbolic mark first.

Just two month later, in May 2007, the Coca-Cola Company purchased Glaceau for $4.1 billion. In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out.

When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.

On his next album, 50 Cent could barely contain his own incredulity at the power of the dollar. “I took quarter-water, sold it in bottles for two bucks,” he rapped. “Coca-Cola came and bought it for billions. What the [f#!k]?” But Lighty silently pocketed his 15 percent and kept it moving.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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31 Comments

31 Comments

  1. Jason V

    Feb 8, 2019 at 2:53 am

    Great story!! I had no idea that 50 invested like that! Thank you for sharing!!

  2. Mohd Faiz

    Jan 24, 2019 at 4:14 am

    Great story, nice to see what happened between 50 and the situation.

  3. Harsh Tiwari

    Nov 30, 2018 at 9:39 pm

    Dedication and determination can take you a lot higher. Hence Proved!

  4. Maryjo

    Feb 17, 2016 at 6:42 pm

    Exercise regularly, at least 30 minutes of moderate exercise on most days.
    It actually depends upon the kind of individual you are, just what your situation in life
    is, and what your objectives are. Traditional cultures
    have known for thousands of years that these aspects are intimately connected.

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Motivation

7 Ways Yoga Effectively Motivates You to Achieve Success

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Yoga is an appointment with your own self. It is time to meet your true self and receive a return ticket to your true nature that is bliss and happiness. You will naturally feel happy while doing yoga. Many people don’t realize they are in a distressed state until it’s too late. The same thing happened with me when I failed to understand my life’s circumstances. I was struggling with a lack of motivation, depression, insomnia, and maintaining my personal relationships, which eventually started affecting my physical health.

Last year, I struggled with depression and general anxiety disorder. I was constantly chasing after money, a lucrative career, happiness, and success. I was afraid that if I told my colleagues about my mental health issues, they would criticize me and eventually it would hamper my progression and I would not be taken seriously.

Last winter, my responsibilities in life increased in a short period of time, which created a lot of anxiety. It began to disturb my mood at home as I was unable to relax and felt low. I hated my own egotistical self because I was an extremely competitive individual as well. I always felt that I did not have the career of my dreams and I was not where I aimed to be. It felt like I was failing because I was not able to attain any of the goals I set in my own life.

I decided to share my emotions and feelings with someone who could potentially make things easier for me. I ended up explaining my struggles and mental illness to my manager. His reaction was amazing because he thanked me for being honest, and he introduced me to yoga. I am happy that I made this decision because it felt better after sweating it out in the Yoga workshop.

Yoga helped me in focusing on what I truly had, instead of on what I didn’t have. I learned how to embrace my competitive side and to use it in a way that pushed me to become a happier person. Yoga taught me that instead of wasting most of my life chasing after success and competing with others, I had to let life run its natural course. Happiness and success will then come to us naturally.

Below I have listed some reasons as to why yoga works effectively to motivate yourself to achieve success:

1. It Solves Your Problem

When it comes to challenges and tackling problems, yoga works amazingly. When you get on a yoga mat and begin to practice, you are made to deal with everything that comes to you and asked to face it gracefully. In turn, this increases your focus and patience levels, so that you will be able to face the mental, emotional, spiritual, and physical challenges at every turn.

2. It Lowers Your Anxiety and Stress

Yoga doesn’t mean that you will heal instantly, but constant practice can help you destress. The simple breathing and moving exercises can help a lot in releasing your tension and anxiety. 

Yoga helps in stretching your muscles by relaxing them as most of the stress and tension is stored there. The breathing exercises energize your body by increasing the blood flow, which eventually refreshes your body and mind. The daily practice of yoga makes you aware of the surroundings by making you control your emotions and stress.

“Learn to relax. Your body is precious, as it houses your mind and spirit. Inner peace begins with a relaxed body.” – Norman Vincent Peale

3. Increase Your Focus

Yoga helps improve your focus through the breathing exercises you do during the yoga postures. It relaxes the body and mind so you can think clearly, and in time build up the ability to concentrate. 

Yoga is focused on concentration, breathing,  and the alignments. Additionally, yoga’s claimed to bring mental and physical relaxation by energizing the parasympathetic nervous system, and this is the reason why yogis sleep well at night. No wonder they have such a healthy and a stress-free lifestyle.

4. It Helps in Redefining Success

Real success comes when you use yourself to your full capability. It does not matter what you become, the only thing that matters is that you are living your life to your full potential. 

If you want to be successful, then you must see everything just the way it is, without any distortion. Yoga helps you with just that. Through practicing yoga daily, you will start to see the results and live more joyfully.

5. It Boosts Your Health

Mental health affects your work and your physical health. Your physical health can drastically  affect your work as it will make you work less and take more time off, which will lead to lined-up pending assignments. 

Yoga helps your body with almost every physical problem. Yoga increases your blood flow, oxygen, and improves your circulatory system. All the postures of the Bikram yoga help to improve the flow of fresh and oxygenated blood to every part of the body and mind.

“Move your joints every day. You have to find your own tricks. Bury your mind deep in your heart, and watch the body move by itself.” – Sri Dharma Mittra

6. Gives Mindfulness and Makes You Present

Mindfulness teaches us to become more present at any given moment. It makes us more aware and conscious of our inner thoughts, feelings, emotions, and hence makes us strong enough to control our actions towards situations. 

Practicing breathing in yoga teaches you to experience and live each moment to the fullest. Over time, yoga will help you live in a deep sense of fulfillment and inner peace, which will ultimately help you in making the right decision for yourself and your team.

7. Stay Aware and Positive

A yogi tends to have a balanced outlook on life. Yoga sessions of meditations, breathing exercises, and mindfulness will aim at making you conscious and aware of yourself. Additionally,  it will open up new possibilities of understanding your true self. 

Yoga also aims at making you a positive person, and the effects of yoga are not limited to relaxation after a workout but are exceptionally long-lasting. Yoga makes you attain the attitude of gratitude that helps you identify the brighter side of life.

To achieve success through yoga, you must adapt it into your day to day life because having good health is a basic necessity to live a happy and healthy life and no one but you can keep yourself healthy.

Have you tried yoga? If so, share with us how it’s positively impacted your life below!

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Motivation

5 Ways to Find Everyday Motivation in the Least Likely Places

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When you’re down in the dumps, the natural thing you want to do is find motivation to recharge and restart. But unlike computers or phones, people don’t work that way…or do they?

Think of it this way, people are natural sources of motivation, and we may not even be aware of it. Recall the last time you went to the store, chatted with the happy counter girl, and the helpful guy in the queue, you came out smiling and feeling good, didn’t you? That’s because those people charged you with their positive energy.

The problem is, just like them, there are people with negative energies who drain you of your motivation. After you interact with them, you feel listless, depressed or just simply low. In such a scenario, I would advise you to go to that grocery store again, but that’s just not practical.

Here are 5 unlikely places to get your dose of motivation:

1. Wind from Within

Where else would you find motivation quickly but yourself? You are the ultimate source of inspiration. Don’t believe me? Try these tactics.

Think about the reason why you’re feeling down, and treat it as a challenge. Consider it as a game, and you need to beat your competition with any strategy that you can think of and come out on top. Feel that boost of energy?

Next, dive in and consider why you feel like such a failure. Is it the career choices? The face-off incident with your ex at the office gathering? The boss who is always criticizing you? Take these issues one by one and devise plans to tackle them.

Change your career if you must, or give this one your 200 percent. Avoid your ex or talk it out with them. Face your boss by telling them how disappointed you are with their behavior, or keep on taking the criticism. The point is, not to overthink but to resolve what’s bugging you and pulling you down.

Perhaps this feeling of failure which is dragging you down stems from your fear of it. To make it right and regain your motivation, you’ll have to face your fear head on. There is no way around it so might as well deal with it like a “challenge”. There’s that word again, you know what to do now.

2. Tune in to Ted Talks

What if you still can’t find motivation from within, and still feel down? Ted Talks are the best sources of inspiration.Real people. Real experience. Real talk. You can’t get any closer to real motivation than a Ted Talks. From career to personal, emotional, educational etc. each Ted Talk takes you on a journey of the speaker, forces you to face their reality, and end up with a solution, which might be yours too.

One of my favorites is by Adam Grant, “Are you a giver or a taker?”. It has really given me thoughts about what my life is all about and what I would like to change. One of the lines which struck me and turned my life around was: “If you’re a matcher, you try to keep an even balance of give and take: quid pro quo — I’ll do something for you if you do something for me. And that seems like a safe way to live your life. But is it the most effective and productive way to live your life?

That’s just one Ted Talk. There are tons out there. The point is not what you watch but what you garner from their experiences, wisdom, and lessons delivered.

3. Soul Searching Speeches

While Ted Talks are about your average Joe, whom you can relate to and may even bump into in your everyday routine, speeches from successful people are another thing entirely.

We are talking about golden nuggets from dynamite, successful tycoons who have changed the world. They’re revolutionizing the way we live and breathe.

And you know what else they are? They’re powerhouses who have the immense capability of giving you the much needed motivation spark to come out of your lowest low. When famous people like Jeff Bezos, Bill Gates, Jack Ma, Oprah Winfrey and Michelle Obama get invited to deliver commemorating speeches, they share with you their world.

They tell us about using smart decisions to solve complex problems. They share with us their dilemmas, and how to come out of it without harming yourself. But most importantly, they tell us about their fears, challenges, and failures which they’ve successfully overcome.

One of the most famous speeches, and my personal favorite, is Steve Jobs’ commencement speech at Stanford University. Jobs, who has revolutionized home computing, mobile devices, and luxury branding of technology, tells us if we live each day as if it were the last, then there is nothing to fear. After all, fear is the reason why we don’t do a lot of things that would boost our motivation.

4. Tap Into Teaching

People say that teaching is a noble profession but nobody tells you about the motivational aspect of it. Even if you’re down, nothing brightens your mood up instantly like a student looking up to you. You feel thousands of feet tall.

You don’t have to be a full time teacher to feel motivated. Help someone at the workplace and teach them a skill. Teach your kids about what you know. And if you’re single, teach the neighbor’s kids.

When you teach someone, you are actually learning and discovering yourself. It gives you a new perspective and forces you to look at problems from the student’s point of view. And, you might discover the reason for feeling demotivated, or stressors that are pulling you down. When you are able to identify the problem, you’ll be able to find the solution.

5. Interest in Interviews

What do Humans of New York, Larry King Live and Late Night with Jimmy Fallon have in common? You guessed it…interviews. Funny or serious, interviews are meant to bring out the inner person of the interviewee, but I bet you didn’t know they also bring the humane side of the interviewer.

Interviews force you to wear the interviewee’s shoes, think like them, and understand their dilemmas. What better lessons to learn and get motivation from real life people who’ve been there and done that?

Of course it doesn’t mean you start grabbing any Tom, Dick or Harry to interview. Find an angle, seek permission and have a purpose for your interviews. Maybe you want to find out where people go to find inspiration, or motivate others. Or, ask people what they do when they hit bottom, or at the peak of their career.

You’ll be surprised at the rationale, humbling experiences and feelings these individuals will share. Let their answers be your motivation. 


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Motivation

4 Simple Yet Effective Ways to Boost Your Team’s Motivation as a Startup

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Many startup leaders are able to grow their organizations quickly, thanks to their off-the-charts motivation and productivity. Unfortunately, when the organization is no longer a one-man show, it becomes very difficult to equip their team members with the same degree of motivation. This can negatively affect the organization’s morale, productivity, and possibly revenue.

Below are the four simple and effective ways to boost your team’s motivation as a startup:

1. Evaluate your own leadership as a leader

Many leaders had their own share of experience with bad leadership. Tim Denning, Addicted2Success contributor, also goes as far as saying, “working with a bad boss is a soul crushing dream killer.” No leaders want to be known as a bad leader. Unfortunately, some startup leaders unintentionally fall into the trap of micromanaging and never listening to the team members because they might not always have an experience as a leader.

If your team is big enough, you can also consider doing an anonymous survey that evaluates your leadership. But if that is not an option, there are tools that allow you to assess your own leadership performance. Go through the assessment, and focus on implementing the changes. Even if the team members’ motivation does not skyrocket overnight, there will be an improvement overtime.

“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” – Jim Rohn

2. Focus more on intrinsic motivation

A study of 200,000 U.S public sector employees by Yoon Jik Cho and James Perry showed that intrinsic motivation, rather than extrinsic motives such as position and salary, makes triple the impact on employee motivation and engagement. This study shows that motivating team members through position and salary is important, yet the biggest transformation will show when you get team members to focus on internal rewards.

For startups and teams with a limited budget, this represents a powerful way to be able to attract and retain the best team members. Though there will be some team members that might be disengaged because they are more motivated by position and salary, there will also be team members that may choose to stay in the organization because of the team’s culture– even if they get other job offers that might be more extrinsically appealing.

Challenge your team members with bigger responsibilities and goals. Encourage them to continue developing their skills or learn new ones. Show them you appreciate their loyalty. The internal rewards and the personal loyalty that your team members develop by working with your team will ensure that they can continue to stay engaged to the work and stay motivated to get the work done.

3. Be specific on HOW their work matters, and how much you care

Most leaders are aware of the importance of great team members and focus on recognizing the team’s efforts. However, when specificity as to how their work makes a difference in the team is added on, it can become extremely powerful. Team members want to know that the business cares about their work and jobs, but also about making a positive impact on the society.

Everytime you remind your team members about how their work makes a difference in the company’s growth, and how the organization makes a difference in the community, your team member will not only feel pride in their work, but they will also be fired up with an extra dose of motivation.

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford

4.  Encourage team members to become self leaders

An article by HR Digest shows that 25% of millennial team members are looking for a chance to prove their leadership skills. Although it is highly encouraged for startup leaders to challenge their team members and give them opportunities to showcase their leadership abilities, it can be risky if they do not have a previous leadership experience. That is when self leadership comes in.

Self leadership is a concept developed by Bryant and Kazan and is about having a clear individual identity as a leader. This can mean having a clear understanding of the vision, who they are as a leader and what their capabilities are as a leader. This helps your team members embody an identity of a good leader while developing their leadership skills.

There are many ways of empowering team members to develop self-leadership, such as encouraging them to take on new challenges or allowing them to partake in professional development activities. It can also mean giving them room to innovate and make their own decisions with their authority.

As the team gets bigger and the organization is no longer a one-man show, it can be challenging for leaders to keep their team members motivated. However, with these simple ways, it’ll be easier to equip your team members with the extra dose of motivation to continue doing their best and boost the team’s performance as a whole.

How do you keep your team motivated and excited? Share your ideas and thoughts below!

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Motivation

5 Ways to Remain Undefeated In Life and Cherish Each Moment Successfully

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Life is an amalgamation of existence and survival. It often replicates Pandora’s box. When we talk about existence, it relates to one’s identity. When we talk about survival, stories of struggles, success, victories, and defeats come into the panorama. Survival defines the continuation of existence.

The concept of existence makes us curious about, “who am I”?  Whereas, instincts of survival raise queries about “how to know who I am”? This journey from Who to How comprises several halts and platforms to make life interesting and beautiful.

Let’s Have a Look at the Surroundings

Have you ever seen a bird building its nest? It appears beautiful yet simple, right? Stop and think about the efforts they have put behind its construction. They collect sticks, twigs, yarn, grass, leaves, mud, and many other things. They prove to be skilled architects of nature. This is one of their necessities to survive.

When the eggs hatched, the baby birds come into existence and struggle to survive in the external environment. They adapt and try to fly. They fall and get scared but never give up because they know this is vital for their survival. Then a day comes when they fly higher and soar in the sky.

Why doesn’t their survival seem complicated to us? Why don’t they have any emotional and mental breakdowns? Human beings have evolved and are privileged to experience emotions.

What Makes Life Interesting and Brings Meaning to Your Existence?

There are 3 things that brings mean to your existence: Desire, Determination and Struggle.

Desire

Human beings have desire to achieve things. Sometimes desires become the cause of one’s misery, but desires can also be the driving force which let you manifest your highest potential. Having desires is important. It motivates us to forge ahead towards victory. It gives us a reason to work and strive for more.

But desire should not dominate you, and you should not depend on it to be happy. Your willpower and attitude determine your approach towards its fulfilment.Many times we don’t get the desired results. Sometimes it is better than what we thought, and sometimes it’s the opposite. A wise person neither gets swayed away with the victory nor disheartened with failure.

Determination

If the desire is the force, then determination is the velocity. Their product gives us the power to become courageous and fight like an invincible spirit. The determination provides a direction and illuminates your way to success. Hence, determined, every time you get a setback in life. When life throws curve balls, apply the technique of self-motivation and wisdom.

Struggle

When we do not achieve a set goal, we consider ourselves failures. When life doesn’t seem easy, when things turn out to be contrary or opposite of our expectations, we define the situation as tough and full of struggles.

The real struggle in life is not with the situation but with ourselves. If you succeed to win over the lowest state of your mind, your weaknesses, you win half of the battle. We win the other half with courage, hope, and a never give up attitude.

Winning is important, but to never get defeated is something even more important. If you remain undefeated no matter what, that’s a success.

Here are 5 Ways to Remain Undefeated:

1. Build a Habit of Reading and Self-Motivation

In the moment of delusion and doubt, books prove to be a guiding force and a loyal companion, capable of empowering and motivating you. When we are stuck in a situation and not able to figure anything out, reading an article, blog, book or magazine has been proven to be a saviour.

A habit of reading helps you to learn and grow. It’s like self-help pills. You keep yourself motivated. Whenever doubt comes, you seek the writings of ancient wisdom, derive its meaning according to you and keep yourself in a high life state.

2. Thinking and Introspection

Thinking is an art, and introspection is the tool to perform this art. When we spend time with the inner self, we contemplate many things. When we dwell in the dialogue with ourself, we find answers to many questions, and our vision becomes more explicit.

We know ourselves. We don’t get affected by people’s criticism or applause. We consistently focus on our thoughts and keep moving forward along the chosen path, and that is the key to achieve your goal.

3. Seek Inspiration from a Mentor

A mentor is someone who guides you throughout and enables you to achieve success in your life. A mentor is a source of inspiration. A mentor can be anyone; a teacher, a friend, your parents, grandparents, or even some celebrity. When you get down and gloomy, look at your mentor and many deadlocks of your life open automatically.

4. Connect Yourself to Spirituality

Spirituality is the way of living one’s life unaffected by worldly affairs. When we open the gate to eternity, we leave behind our footprints. It will not only guide others but also paves their way to a peaceful life.

Practicing Yoga brings you closer to spirituality and meditation and helps with mental health. Hence, Yoga and meditation have the quality of a lotus flower. No matter what condition you are going through, you will bloom.

It calms your mind, relaxes your body, and improves your concentration. Your stress levels reduce and you achieve the hormonal balance your body and mind is looking for. This balance boosts your confidence and your belief system.It is a capsule for the overall development of your personality and inculcating this habit in our daily routine takes us to a higher level of success.

5. Be Courageous and Never Get Defeated

Courage is a virtue which enables us to make our dreams come true. To keep fighting the battle of life, you must have courage. It helps you to overcome your fear. When you win over your phobias, you increase your potential. You never get defeated, and that is an epic victory one can report.

In the weakest of your moments, when life seems unfair and ruthless, calm down, take a deep breath, close your eyes, and talk to yourself. Pay gratitude for whatever you have. You will find the meaning of your existence and that ethos to survive will never let you get defeated. You will triumph.

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