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Developing Your Leadership Potential – 8 Methods in Which Writing Can Help Motivate Others



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If you’d like to learn how to develop your potential so you can have the confidence to go after the goals you have set, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

When all is said and done, we are all writers in one way or another. From high-school essays, college papers, to social media posts, messages and online forum monologues, everyone has had experience with writing at some point. 

However, not many consider writing a viable avenue for leadership, whether through blogging or through writing project briefs, motivational messages for coworkers or other forms of written content. In fact, writing can be utilized very efficiently to do just that – motivate others to become their better selves. 

Let’s make a case for writing then, and how you can use the medium to convey meaningful words, thoughts and feelings to those around you. Whether work-related or otherwise, you’ll quickly discover that the writer hidden within you has much more to say than you’ve initially given yourself credit for.

1. Take Advantage of The Medium

Writing, in itself, is a very specific medium, a medium as old as time itself. This makes it accessible, sharable and very easy to pick up and practice on a daily basis. However, it can also seem daunting to those who don’t write often, as a blank page can frighten even a seasoned blogger or novelist. 

Writing doesn’t require technical skills akin to video editing, 3D modeling, design skills or software-related knowledge. All you really need is a simple text editor, a warm cup of your favorite beverage, and several minutes of your time to put your thoughts on the proverbial paper.

2. Discover your Sweet-Spot

While some leaders prefer sticking to reality such as true stories and practical examples found around us, others like to communicate spiritual, abstract and soul-searching messages to their readers. This means that both approaches (and combinations thereof) are more than viable for your own leadership writing. 

Don’t be afraid to insert personal insight, anecdotes, experiences and stances into your writing. Developing a sweet-spot for your motivational content is all about trial and error, as well as settling for a pace and style which suits your personality and writing habits.

3. Brainstorm & Mind-Map Ideas

A great way to establish your “area of focus” when it comes to leadership-centric writing is to brainstorm ideas whenever you have a few minutes to do so. Grab a piece of paper, write down thoughts that come to your mind, and then branch off into their related verbs, nouns, phrases and keywords worth exploring. 

You don’t have to be of rich vocabulary and deep thought to take advantage of writing – all you really need is some patience for your own words to surface. Write down potential titles, topics and ideas worth exploring further in order to keep them in your mind for whenever you sit down in front of a computer – by then, your digested thoughts will be ready to jot down.

“Either write something worth reading or do something worth writing.” – Benjamin Franklin

4. Don’t Be a Copycat

What drives most leaders and motivational writers into writing is an example of someone else doing so and moving them in the process. Having a role model and a personality to look up to for inspiration is a highly welcome choice for any writer – however, it’s important not to fall into the pit of copying their style and thought delivery. 

Developing your own “I” is what will make your leadership potential soar with readers and ensure that they remember every word you write down. Write in your own voice, in your own style and don’t be afraid to be different from trendsetters or popular online bloggers – the right crowd will flock around your writing sooner than you expect.

5. Leadership through Self-Reflection5

Who are you? The older we get, the more difficult and complex the question becomes. Leaders that inspire confidence and incite change within their followers often lead by example – be it positive or negative.

Whether it’s personal trauma, loving memories of days past or day-to-day events which leave a mark on you – these events all serve to shape who you are as a person and a leader. As such, self-reflection, meditation and introspective thinking should become a part of your leadership writing ideation process just as much as the actual process of putting words into a digital form.

6. Relay Meaning through Quotation

While it may seem cliché to rely on quotes in 2020, habits die hard, and leaders should make good use of relevant and inspiring quotes as much as possible. Quotes can come from unexpected places – be it a popular celebrity, a well-respected member of your community or a friend or family member whose words stayed with you. 

In writing, quotes can be used to break up the monotony of subheadings and paragraphs to a great effect, making the content easier to scan and gleam useful information from. Mark and attribute your quotes with respect for their original creators and your readership base will take your writing that much more seriously for it.

“Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King

7. Make your Writing Accessible

The term “word dump” shouldn’t be frowned upon or taken as a derogatory expression for unclear writing. The first drafts of your leadership-driven content will undoubtedly benefit from rewrites, editing, proofreading, and subsequent formatting before meeting the readers’ eyes. 

Don’t be afraid to simply write, akin to an ice dancer free of any doubt or restrictions, and then discern the gist of your content in post-production. It is essential then to treat your leadership writing as a freeform exercise before attempting to narrow your content down to its core meaning and messaging.

8. Inspire Conversation & Sharing

Lastly, the best way for you to develop leadership skills further is to continually nudge others toward doing so themselves. Individuals who aim to inspire confidence, action and initiative within their follower base are bound to build a reputation as reader-centric leaders without a shadow of doubt or self-interest.

Use simple techniques such as calls to action, questions directed at the reader, and social media buttons in your posts to emphasize sharing, discussion and social leadership development. Most importantly – be there for your readers and engage with their comments, messages and questions on your website, blog, social media page or any other avenue you decide to publish your writing through.

9. Authenticity Carries the Day (Conclusion)

At the end of the day, what makes leadership through writing unique lies in its raw nature and power to unite like minded individuals under the umbrella of an inspiring thought put into words. 

Don’t think that you don’t have anything new to add or say to the world – it has never been easier to become your own leader first and convey those same emotions and messages to others around the globe. Be authentic to your persona and put your heart into the letters you put to paper – the rest is history.

Are you a writer? If so, share your stories with us below! We’d love to check them out & even potentially feature them on Addicted2Success!


20 Science-Backed Ways to Stay Motivated (Infographic)



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Motivation is something we all strive to have, but can also be one of those feelings that’s hard to keep. Whether we’re attempting to reach a new fitness goal or trying to stay motivated in our role at work, sometimes that motivation just isn’t there. You feel motivated for a while – you’ll listen to podcasts, read books, keep yourself accountable – but then it’s lost. You feel so much energy at the start, then feel yourself slowly losing that inspiration. Don’t worry, you’re not alone. (more…)

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How To Create Everlasting Motivation To Achieve Your Goals



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If you’d like to learn how to consistently motivate yourself so you can achieve any goal you want, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

People are always waiting for motivation to strike them before they start working on their goals. However, waiting for motivation to come to you before you start working is an unreliable method if you want to consistently work on achieving your goals. (more…)

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8 Things You Can Do Right Now to Get Your Motivation Back



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Welcome to our new normal. A time in our lives that a year ago we certainly didn’t see coming that most of us probably wouldn’t have chosen for ourselves; but here we are. As the days away from each other carry on and more and more bad news comes our way, it’s easy to lose your motivation and waste energy doing things that aren’t helpful like worrying and fighting with people on the internet instead.

Nearly half of Americans report the coronavirus crisis is harming their mental health, according to the Washington Post. While many of us had routines set up to deal with stress in the past, the stress we are facing during this time is unlike anything we’ve experienced before. It’s easy to find yourself in a downward spiral, and that’s the most challenging time to stop the momentum and turn things around. If that’s the case, keep it simple and start to reach for little things to help you feel better and climb your way out.

Here’s a reminder of a few simple things you can do right now to start getting positive momentum going your way:

1. Find someone who was in a similar place and made it to the other side

Whether you’ve been unmotivated to workout, eat healthy, make sales calls or simply do anything, you can find someone who has been there and made it to the other side. Look up some great TED talks, go on YouTube and look up people that motivate you, google them to find their websites. There are short speeches and much longer talks all over the internet, you just need to find someone who you relate to that speaks to you.

2. Do something that you love

When we’re unmotivated, it’s easy to get out of the habit of doing what we love. Sometimes just getting out of bed or away from the tv feels like a chore. Think back to a time in your life when you felt great – what were you doing? What do you absolutely love to do that if you had the time, you would do all day and not realize any time had passed at all? 

Figure out a way to do whatever that is, or a modified version of it if it is something that you aren’t able to do at the present time. Spending time doing what you love will get your mind off of anything that is wrong and allow you to find inspiration.

“If something is important enough, even if the odds are stacked against you, you should still do it.” – Elon Musk

3. Don’t overcomplicate it

Keep it simple. When we’re stuck in a rut, we’ll give ourselves every excuse to not do something. Say you’ve gained some weight; you might tell yourself you need to find the perfect trainer and wait until you have time to cook your meals from scratch each night before you do anything else. Stop trying to overcomplicate it and keep it simple by finding one thing you can do right now, however small that may be. You don’t have to wait until the timing is perfect and the stars align for you to start moving in the direction you want to go.  

4. Get up and get moving

This is probably the last thing you want to do right now, but once you are up and moving, your blood will start flowing. The hardest part is getting started. Day one, get up and do anything to get moving. This is the hardest day if you haven’t in a while because getting up is really the hardest part. Day two, do a little more. Once you start, you’ll build momentum and get back in the habit.

5. Reset your focus

It’s so easy for worry to set in and for our minds to wander to places of what we can’t control. This is not motivating or helpful and we always have a choice to redirect our attention. There is always something we can do right where we are, so bring your focus to the solution instead of the problem and figure out the next step of what you can do. 

One step at a time. Step one, take your attention away from what you can’t control and what you can’t do. Step two, ask yourself questions like “What can I do?” and see what comes to mind. Follow through with the answers you find.

6. Listen to your favorite music

Not much can lift our spirits and put us into a positive vibration more than our favorite music. Feel free to sing along. Find a song that pumps you up and make that your theme song. Put it on anytime you feel down or unmotivated.

7. Expand your knowledge

“In times of change, the learners will inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Quote by Eric Hoffer. In times of change, there is great loss but also great opportunity. Continually learning opens you to new opportunities and leads you to paths you may not have otherwise found.  

“Work like there is someone working twenty four hours a day to take it away from you.” – Mark Cuban

8. Meditate

If you’re already a meditator and got away from it, take some time to come back to it. If you’ve never tried, it can be as easy as setting a timer for five minutes (or less, feel free to start with one or two minutes) and focusing on your breath. Listen to the inhalations and exhalations. Silently say to yourself “in” as you inhale and “out” as you exhale. Even taking a few minutes to do this can help you to calm down and allow your mind to refocus.

When we’re unmotivated, our momentum starts moving in the other direction. Slow down that momentum by trying one of the ideas above. Once you’ve slowed down the momentum, get it moving in the right direction and you’ll be well on your way.

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Why Isn’t Anyone Talking About These 4 Motivation-Boosting Techniques?



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If you’d like to learn how to increase your motivation so you can get more done during the day, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

How many times have you heard the questions: “What drives you” or “What excites you?” These questions may come from well-meaning people but they make one problematic assumption – Our motivation depends on something external. As a result, instead of actively building structures that motivate, we find ourselves aimlessly looking for some outside factors that will motivate us. Instead of asking: “What motivates me?” We should be asking, what am I doing to remain motivated? The answer to this question lies in the doing, not motivation itself. (more…)

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