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Developing Your Leadership Potential – 8 Methods in Which Writing Can Help Motivate Others



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If you’d like to learn how to develop your potential so you can have the confidence to go after the goals you have set, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

When all is said and done, we are all writers in one way or another. From high-school essays, college papers, to social media posts, messages and online forum monologues, everyone has had experience with writing at some point. 

However, not many consider writing a viable avenue for leadership, whether through blogging or through writing project briefs, motivational messages for coworkers or other forms of written content. In fact, writing can be utilized very efficiently to do just that – motivate others to become their better selves. 

Let’s make a case for writing then, and how you can use the medium to convey meaningful words, thoughts and feelings to those around you. Whether work-related or otherwise, you’ll quickly discover that the writer hidden within you has much more to say than you’ve initially given yourself credit for.

1. Take Advantage of The Medium

Writing, in itself, is a very specific medium, a medium as old as time itself. This makes it accessible, sharable and very easy to pick up and practice on a daily basis. However, it can also seem daunting to those who don’t write often, as a blank page can frighten even a seasoned blogger or novelist. 

Writing doesn’t require technical skills akin to video editing, 3D modeling, design skills or software-related knowledge. All you really need is a simple text editor, a warm cup of your favorite beverage, and several minutes of your time to put your thoughts on the proverbial paper.

2. Discover your Sweet-Spot

While some leaders prefer sticking to reality such as true stories and practical examples found around us, others like to communicate spiritual, abstract and soul-searching messages to their readers. This means that both approaches (and combinations thereof) are more than viable for your own leadership writing. 

Don’t be afraid to insert personal insight, anecdotes, experiences and stances into your writing. Developing a sweet-spot for your motivational content is all about trial and error, as well as settling for a pace and style which suits your personality and writing habits.

3. Brainstorm & Mind-Map Ideas

A great way to establish your “area of focus” when it comes to leadership-centric writing is to brainstorm ideas whenever you have a few minutes to do so. Grab a piece of paper, write down thoughts that come to your mind, and then branch off into their related verbs, nouns, phrases and keywords worth exploring. Then you can start building sentences and rewrite them, or even use a rewording tool to test different versions of your ideas.

You don’t have to be of rich vocabulary and deep thought to take advantage of writing – all you really need is some patience for your own words to surface. Write down potential titles, topics and ideas worth exploring further in order to keep them in your mind for whenever you sit down in front of a computer – by then, your digested thoughts will be ready to jot down.

“Either write something worth reading or do something worth writing.” – Benjamin Franklin

4. Don’t Be a Copycat

What drives most leaders and motivational writers into writing is an example of someone else doing so and moving them in the process. Having a role model and a personality to look up to for inspiration is a highly welcome choice for any writer – however, it’s important not to fall into the pit of copying their style and thought delivery. 

Developing your own “I” is what will make your leadership potential soar with readers and ensure that they remember every word you write down. Write in your own voice, in your own style and don’t be afraid to be different from trendsetters or popular online bloggers – the right crowd will flock around your writing sooner than you expect.

5. Leadership through Self-Reflection5

Who are you? The older we get, the more difficult and complex the question becomes. Leaders that inspire confidence and incite change within their followers often lead by example – be it positive or negative.

Whether it’s personal trauma, loving memories of days past or day-to-day events which leave a mark on you – these events all serve to shape who you are as a person and a leader. As such, self-reflection, meditation and introspective thinking should become a part of your leadership writing ideation process just as much as the actual process of putting words into a digital form.

6. Relay Meaning through Quotation

While it may seem cliché to rely on quotes in 2020, habits die hard, and leaders should make good use of relevant and inspiring quotes as much as possible. Quotes can come from unexpected places – be it a popular celebrity, a well-respected member of your community or a friend or family member whose words stayed with you. 

In writing, quotes can be used to break up the monotony of subheadings and paragraphs to a great effect, making the content easier to scan and gleam useful information from. Mark and attribute your quotes with respect for their original creators and your readership base will take your writing that much more seriously for it.

“Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King

7. Make your Writing Accessible

The term “word dump” shouldn’t be frowned upon or taken as a derogatory expression for unclear writing. The first drafts of your leadership-driven content will undoubtedly benefit from rewrites, editing, proofreading, and subsequent formatting before meeting the readers’ eyes. 

Don’t be afraid to simply write, akin to an ice dancer free of any doubt or restrictions, and then discern the gist of your content in post-production. It is essential then to treat your leadership writing as a freeform exercise before attempting to narrow your content down to its core meaning and messaging.

8. Inspire Conversation & Sharing

Lastly, the best way for you to develop leadership skills further is to continually nudge others toward doing so themselves. Individuals who aim to inspire confidence, action and initiative within their follower base are bound to build a reputation as reader-centric leaders without a shadow of doubt or self-interest.

Use simple techniques such as calls to action, questions directed at the reader, and social media buttons in your posts to emphasize sharing, discussion and social leadership development. Most importantly – be there for your readers and engage with their comments, messages and questions on your website, blog, social media page or any other avenue you decide to publish your writing through.

9. Authenticity Carries the Day (Conclusion)

At the end of the day, what makes leadership through writing unique lies in its raw nature and power to unite like minded individuals under the umbrella of an inspiring thought put into words. 

Don’t think that you don’t have anything new to add or say to the world – it has never been easier to become your own leader first and convey those same emotions and messages to others around the globe. Be authentic to your persona and put your heart into the letters you put to paper – the rest is history.

Are you a writer? If so, share your stories with us below! We’d love to check them out & even potentially feature them on Addicted2Success!

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Change Your Mindset

5 Ways To Achieve Your Goals (With Examples)



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Setting goals is a crucial first step, whether you’re striving to reach personal or professional milestones. However, achieving those goals requires planning, determination, and focus. In this post, we’ll discuss five actionable strategies that can help you achieve your goals in 2023, and we’ll provide real-life examples to inspire and motivate you. By implementing these tips, you can train your brain to achieve your goals and make meaningful progress toward your aspirations.

1. Write Down Your Goals

The first thing needed to achieve a goal is to have one. A goal becomes very clear and precise once you have written it down most simply and easily to remember.

Here are some examples:

  • I am the world’s best dancer!
  • I am the greatest athlete!
  • I have created the world’s most innovative tech company!

They are all written with the belief that these things have already happened. Once you start believing it has already happened, other people too can sense your confidence and things start happening.

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” — Andrew Carnegie

2. The One Page Plan

A simple one-page plan to accompany your goal is much more powerful than a detailed 30-page plan. After you have written your clear goal – write down all the things you will have to do to achieve it. Make it as simple and direct as possible so that you can refer to it every day and take action. A simple plan is easier to follow and keep up with.

3. Get The Right Skills

Once you have a clear goal that has been inked into your mind, and a clear plan in place, it is very important to invest in the skills you need to achieve your goal.

So for example, if you want to become a movie star, you should immediately start developing your acting skills. Observe how other actors perform, join an acting class, read about acting, and most importantly, start honing your craft by joining a local theatre group and going for as many auditions as you can. Practice is very important for mastering any skill.

Struggling To Achieve Your Goals? Here Are 9 Possible Reasons Why! 

4. Surround Yourself With The Best People

The best way to achieve our goals is to make sure we have the best people supporting us. People who succeed are always those who understand the power of people.

So let’s say your goal is to be an entrepreneur and you have developed your entrepreneurial skills, the next step would be to get the best people to join your team to help you achieve your goal. These would be people who you consider to be the best marketers capable of getting you the best customers and investors.

Once you have the best people supporting you, it becomes much easier and faster to achieve your goals.

“It takes tremendous discipline to control the influence, the power you have over other people’s lives.” – Clint Eastwood

5. Power of Faith

Nothing beats the power of faith and belief. Sometimes you might face challenges, sometimes things might not be going your way, and you might feel like giving up – these are the times when faith and belief will keep you going.

So many people give up, just a few inches away from victory. I am sure you are not one of them since you are investing time into self-development which gives the highest returns! Now go out there and start achieving your goals!

Need more motivation? Read our blogs on motivation and become your best self now!

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Change Your Mindset

5 Easy Ways to Find Motivation When You’re Feeling Stuck

One of the easiest and most beneficial ways to get motivated is to get up and get active



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We’ve all had those days when we feel like we just can’t get motivated to do anything. Whether it’s an important task that needs to be done or something we just don’t feel like doing, it can be hard to get going. (more…)

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Change Your Mindset

7 of The Best Motivational Speeches of All Time



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What could we possibly achieve by listening to motivational speeches? Isn’t that a waste of time? It’s not. A great motivational speech can be a trigger to action. It inspires you to do something. Powerful speeches make you realize you’re not just a useless individual in this world. Everyone matters. You matter, too. (more…)

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Change Your Mindset

Motivational Advice You Never Hear From Elon Musk



elon musk

Elon Musk is the hottest entrepreneur on the planet right now. From launching an electric car into space, buying Twitter, and tunneling holes throughout the country, his unconventional ventures are inspiring millions. (more…)

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