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5 Lessons Every Entrepreneur Needs to Learn From Julius Caesar To Dominate

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lessons to learn from Julius caesar

If you’re really pumped up on success, you probably call the company you’re building (or planning to build) “Your Empire.” But do you really know what it takes to build an empire? Do you know how to dominate your world and climb to the top rank of entrepreneurship?

If there ever was a man who knew, it was Julius Caesar. The Julius Caesar: the man who built ancient Rome into the seat of the great Roman Empire practically single-handedly. And although times have changed quite a bit since Julius Caesar was around, there are still five important lessons on building your brand to imperial status and achieving true success that every modern entrepreneur should learn from the man who built Rome.

 

1. Don’t simply claim your value. Prove it.

When Caesar was a young man (and still a nobody), he was captured by pirates. Twice. When his second captors said they would ask 25 talents as ransom, Caesar laughed in their face. That was the price his first captors had asked and it was time to up the ante. As crazy as it sounds, Caesar convinced the pirates to ask for 50 talents for his release! Which today would be equivalent to the price of 3,550 pounds of silver. Not a small sum by any means.

But Caesar proved he was worth his salt. After mobilizing all his connections to contribute money for his ransom, Caesar built a small fleet and attacked the pirates, taking back every single penny his friends had paid to the pirates. Not only that, he also killed the pirates, and did the whole of Rome a favor by eliminated a real danger from the seas. If you think about it, that’s a steal for just 50 (refunded) talents!

Hopefully, you won’t have to kill any pirates to prove your entrepreneurial worth. But the question of value comes up just as often today as it did in the ancient world. A lot of people make the mistake of thinking that their value depends on how much clients are willing to pay them for their products or services.

But the truth is that you’re responsible for showing the world where your real value stands. And the trick to that? Is having the confidence to over-deliver on your promises. Don’t just claim you’re worth 50 talents (or 50 million dollars). And don’t just throw a price on your website hoping, praying, and wishing, people will take the bait and believe you. Go out there and kill it.

Show everybody that those 50 talents they’re paying for you? They’re really a steal for someone of your talent and skills.

 

2. Don’t wait for permission. Get it done.

When Caesar was still studying law—and keeping out of politics—Mithridates of Pontus attacked the Roman frontier in Asia Minor. This frontier was quite a way from Rome, but young Julius Caesar understood the impending threat.

Instead of turning a blind eye and pretending that it wasn’t his problem, he raised a private army and marched to the defense of the attacked towns. By the time the official Roman army got to the scene, the enemy had practically been defeated and Caesar was hailed as a war hero in Rome.

Now, you may not have to fight any real wars, but if you’re ambitious entrepreneur with a dream to conquer the world, you will inevitably come up against some tough situations. And the same two choices that faced Caesar still face you: You can either shrug it off and say it’s not your job, or you can stop waiting for permission and go do it now.

Success doesn’t come from permission. Success comes when you take action and show the world what you’re capable of.

 

 

3. Manage your time (and everybody else’s)

Back in Caesar’s time, the yearly calendar was all out of whack. With only 355 days in the year, the months kept falling out of pace with the seasons and no one knew what festival they were supposed to be celebrating. (Imagine having New Year’s fall on Halloween. Total chaos.)

Everybody in Rome complained about the calendar, but no one really did anything to fix it. No one but Caesar, that is. Seeing that the Egyptians had a solar calendar that worked much better than the Roman lunar calendar, Caesar changed the entire time system in Rome, creating the Julian calendar of 365 days (plus a leap day every fourth February) that we still use all over the world today. Radical, no?

Time is the most precious thing we have in life, and what we do with our time defines who we ultimately become in life. Don’t let time slip out of your hands without taking full advantage of it. You may not be able to manage everybody’s schedules (and you probably don’t want to, anyway), but you can manage your time for maximum efficiency. Instead of complaining about how busy you are, develop a time management system that works for you.

Chunk out your day, eliminate distractions, stay on track with your to-do list and you’re good to conquer the world.

 

4. No way across? Build a bridge. And make it sturdy.

While conquering Gaul (modern-day France), Caesar had to deal with some Germanic tribes across the river Rhine that were harassing his army. The problem? Caesar didn’t have boats to cross the river. The solution? Build a bridge. And not just any ol’, made-to-last-two-days bridge. Caesar built two bridges (in two different years of the war) that not only proved strategically successful, but that are still considered masterpieces of military engineering today.

You may not have to cross the Rhine any day soon, but if you’re doing innovative work, sooner or later you’ll have to push the envelope to places it has never been before. And in those moments you have to remember that exceptional success requires exceptional steps.

No solution in sight? Take it as your opportunity to shine and build something new. Existing solution doesn’t match up to your standards? Build something better. Forge a new path. And not just for yourself, but for everyone who’ll come after you, too.

 

 

5. Blog about your experiences and what you’ve learned.

Would you believe me if I told you that Caesar used to blog? Not on the internet of course. But Caesar used to keep a traditional “log” of all his expeditions, written with a feather pen on papyrus. (Weren’t those the days!) While fighting the Gallic and the Civil Wars, Caesar wrote about his army, his strategy, his tactics, his decisions, his successes and setbacks, and generally everything he faced every day.

And he didn’t just write in a “dear diary” format. He wrote some of the best prose any Roman author ever did and published his work in Rome so people could follow his expeditions and stay informed on his progress.

And if Caesar could write while fighting wars on the frontiers, then you have no reason not to be blogging about your entrepreneurial trials and successes from the comfort of your couch. Regular contact and communication with a supportive audience is important for success, especially in today’s ultra-connected online world. You can’t just stay hidden from the world behind your screen until you find success. You’ll never find it.

You have to get out there and put your story out into the world now, as it happens. Because if you don’t share, no one will care. So don’t sit around debating whether a blog is a good idea, get out there and start writing about your adventures and see how true success will come find you along the way.

It doesn’t matter whether you’re fighting pirates or your inner demons, whether you’re managing the world’s calendar or managing your daily schedule, or whether you’re blogging from the campfire or from the coffee shop around the corner.

The essential steps for finding true success remain the same, even if their form has changed. So take a cue (or five) from Caesar’s playbook and go out there to conquer the world today!

 

Julia Melymbrose is the copywriter and co-founder of the web design studio Chocolate & Caviar that specializes in designing, developing, and copywriting stunning websites that turn heads and fill pockets. If your website isn’t bringing in all the cha-ching, download the free guide 7 Steps to Website Heaven and learn how to build the perfect money-making website from initial concept to irresistible buy button today!

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4 Comments

4 Comments

  1. Matt

    Aug 2, 2016 at 11:04 pm

    Inspiring thank you for sharing

  2. Ahsan Sajjad

    May 18, 2015 at 5:22 pm

    Great post, Great Leader, Great comparison!

  3. Alex Piezema

    Apr 3, 2015 at 8:13 pm

    Caesar was a great leader, free from hatred, friendship, anger and pity

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Motivation

(Part 2) Conquering the Impossible Space Between Where You Are Now and Where You Want to Be

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I wrote a blog post based on a mini-series I did for my Subscribers on the Achieve the Impossible App and have packaged it up in two parts to share here. If you missed Part One, quick click here and have a read over that first before reading any further!

One of the first obstacles we’re going to face on this journey towards risk is one that often strikes a damaging blow to our pride and can sometimes take us to our knees. As you embark on this journey, I can almost guarantee that we will take a wrong turn from time to time, we will read the map wrong (I’ll take the hit, I’m the navigator – sorry!) which will send us off course.

When you’ve taken a wrong turn driving, what is your first thought? DAMN IT. (Yep, me too!) What’s your second thought? Is it ‘ahh, I’ve stuffed up. I’m gonna just pull over and sit here until either the roads and maps magically change in my favor or someone comes to rescue me?’ Or do we think ‘Ok, what’s the quickest way to get back on my path?’

Mistakes Will Happen

When we stuff up, make a mistake, choose the wrong software, tell the wrong people or say the wrong thing, we don’t just pack up our dreams and hide. NO. We pick ourselves back up. We face the right direction (or what we believe is the right direction) and we MOVE FORWARD.

I don’t care if you start by walking one ginger step at a time, just start! Those small steps gain momentum and eventually lead to a jog, then before you know it, you’re back running!

Mistakes aren’t meant to end us, they are there to redirect us. Anytime you embark on an unknown journey you’re going to make mistakes.How you respond is the only thing I want you to focus on. Respond with reflection, movement and momentum in the direction of your dreams.

On our journey, we’re going to make mistakes and take wrong turns from time to time, but we choose to pick ourselves back up, and get back on that journey! We’re not staying stuck, we’re ‘running to risk’! As we get back on this journey, we’re going to need to make a decision to take action and invest in risk.

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit at home and think about it. Go out and get busy.” – Dale Carnegie

Sounds like I’m about to write a message on Warren Buffett’s worst nightmare. But that’s not the risk I’m talking about and it’s not the investing I’m talking about. Sleep tight, Warren. This risk I’m talking about is the thing that stands between you and your dream. The thing that you’ve told yourself is too strong, too powerful and too insurmountable to climb.

It’s often the case that the risk we perceive in our own minds is actually far greater than it truly is in reality. I remember as a child, visiting a museum and being fascinated by a scary looking dinosaur down the other side of the room. It looked ferocious and intimidating from across the room, and as I walked closer and closer, the dinosaur, through the magic of perspective, got bigger and bigger.

That’s where I feel we are at right now on our journey towards risk. We’ve identified the risk standing between us and our dreams, and we’re taking the tentative first steps towards it. As we step closer and closer to risk, it will look bigger. You’ll start to compare the size of it to you, and don’t be surprised if it grows each step you take. But, have faith.

The closer I got to the dinosaur, the bigger it became. I had a choice to let fear or faith determine my next steps. I continued walking step by step towards the prehistoric creature. Then something strange happened.

Yes, the closer I got to the creature, the bigger it became. But then something else came into the picture. The closer I got, the more detail I was noticing. What I thought were bone-crunching teeth were actually a matte white plastic, what I thought was impenetrable skin was old flaking greeny-brown paint. Those eyes that glared at you from across the room, were now nothing but big marble sized spheres of glass.

When we step towards fear, yes it gets bigger – but as we invest in faith and continue to live our lives in the direction of our dreams, we expose the master of risk…FEAR.

False

Evidence

Appearing

Real

Invest in those extra steps this week as you get closer to risk to point out the finer details, you’re going to realise it’s not as scary as it once seemed. Those steps aren’t always going to come easy though, because the journey towards risk is an interesting one.

There’ll be times when you’re pumped full of Adrenalin, bashing down every obstacle that comes your way. There will be times where you’re cruising on a nice downhill slope, enjoying the scenery and wondering why it took you this long to convince yourself to get here!

Then there’ll be times when things aren’t easy. Just like my climb this evening up a little mountain by my home on the Sunshine Coast of Australia. I started out full of energy, pumped for the adventure ahead, then five minutes into the usually very achievable rocky steps, my legs started really feeling it.

“You’ll never know your strength until you’ve faced your struggles.”

The Adrenalin gave way to frustration, to fear and to my quickly draining self-belief in my fitness. I continued one painful step at a time. I wasn’t going the pace I normally would, but knew this mountain could be conquered one slow step at a time.

As I slowly neared the end of the steps, my legs were burning, my heart pounding and my mindset weakening. Two quiet words burst through my pain…

Stay strong

I’m pretty sure I’ve never said this going up the mountain before, but it seemed fitting. As I climbed one step at a time, ‘stay strong’ became my repeated mantra. After the season of pain and intentional mindset building, I reached the summit of the mountain and cruised my way back down.

There is such an incredibly untapped power within our self-belief and mindset, which shapes our self-talk. On your journey towards your risk, I can almost guarantee you’ll be faced with steps that seem too difficult, too challenging, too much to conquer.

Remember…’stay strong’. You’re on this path for a reason – you’re capable of completing it. You’ve come this far, see it through. Your ‘impossible’ dream is counting on you to conquer fear and run to risk!

This blog is based off the mini-series ‘Run to Risk’ first featured on the Achieve the Impossible App, accompanied by downloadable wallpapers and daily inspiring messages to inspire, challenge and equip you to achieve your impossible dream. Download the Achieve the Impossible App and start your free trial today!

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Motivation

(Part 1) Conquering the Impossible Space Between Where You Are Now and Where You Want to Be

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how to achieve the impossible

Deep down, you know exactly what you are capable of. There’s even moments where you get a glimpse of all the potential you have. You can get there. You just have to be willing to sacrifice the habits, things and situations that are standing in the way of your success. I honestly believe “Running to Risk” has the power to unlock mindsets and belief systems that have been holding you back from your true potential (I’m naturally conservative so it’s big coming from me!)

Before we do something crazy and ‘run to risk’, let’s take stock of where we are today and our foundational beliefs in our potential and true capacity. In the day-to-day act of living, waking up, coffee, breakfast, school drop-offs, work, more coffee, home, homework, dinner, finish off emails, glass or two of (insert drink here), collapse on couch, Netflix etc. We can become disconnected with our true potential and capacity.

You are being pulled from all sides – your family, your boss, your colleagues, your partner, your friends, even your dog. You can be forgiven for prioritising the present over the future.

To set up this series on healthy and personal-capacity fuelled risk, I want you to invest a moment or two searching deep within yourself.

  • What’s in your heart for 2019?
  • What is one thing you would look back on come 31st Dec 2019 and be proud of your personal accomplishment?
  • What’s something that scares you?
  • What’s that one thing that has been on the back of your mind that you’d love to put your name to in your lifetime?

The answer to the above is the thing we’re going to focus on in part one of this post. We’re focusing on it because with every achievement that challenges our personal capacity and unlocks our potential, there will be an element of risk.

Risk Is Scary!

Risk stares you in the face from afar and says ‘don’t you dare approach. Don’t even try’. This is when you’re faced with a decision to make, and the best (and also worst!) thing about it is you’re the only one who can make it!

As you make this decision to ‘run to risk’, the regret of not running has to be stronger than your personal comfort. Your comfort must give way to your calling. Your present must give way to your potential.

Think about the one thing on your heart – the thing that helps you step into your calling and potential. The thing with risk looming all over it. Let’s build the strength, self-belief, courage, boldness and tenacity to ‘Run to Risk.’ But what about timing? I’m not sure if I should be pursuing my dream now.

“You can’t always wait for the perfect time. Sometimes, you have to dare to do it because life is too short to wonder what might have been.”

We’re not running to risk for a laugh and a good time, we’re running to risk because that dream in our hearts for 2019 is worth pursuing. When faced with the potential of risk, we often come up with thoughts and reasons to justify our lack of momentum or progress.

I don’t know how!

I don’t have the money!

I don’t have the connections!

But one of the most common excuses I hear (I know, because I hear it from myself) is a little sentence that has killed more dreams and crushed more souls than most. ’It’s not the right time’.

It’s one of the most powerful excuses because it bulldozes every other excuse by default. You’ll always meet more people, money comes and goes, but once time is gone, it’s gone forever. This excuse becomes our default without us even realising it.

I remember when I was wanting to launch a few online courses, a podcast and a book. (These are all my risks for 2019). But they were also my goals for 2017 and 2018. Sadly, I put my insecurities ahead of my identity and my convenience over my calling. Looking back now, each excuse I held to for not launching these projects was based on timing.

First, the IG algorithms were affecting posts, then someone else launched a podcast in my niche and gosh, I couldn’t do that! Next, as I was writing my IG Online Course, another one came on the market. Nope, can’t do that now. I’ll wait until the marketing heat dies down on that one. The exact same situation with my book launch…it just wasn’t quite the right time.

Here’s what I learnt and something I want to share with you, there’s never a right time to do the thing that’s on your heart. The right time will never simply show up, you’ve got the time, now it’s up to you to make it right!

Looking back, I’ve felt the pain of regret and don’t want to let the fear of risk lead to regret again. Now is the time to look risk dead square in the eyes and say ‘ready or not, here I come’. Yeah, the I could start now I guess…I know what I want to do and I kinda believe now is as good of time as any…I’m honestly not sure where to start.

“Never be afraid to try something new, because life gets boring when you stay within the limits of what you already know.”

Now It’s Time!

We’ve just told risk we’re coming for it. We’ve made the decision to put our calling over our comfort and choose to be lead by faith not fear. Now it’s the time to start. We’re starting right now because we have been given the time, and we’ve got complete power and control to make it the ‘right time’. We’ve made the decision to go after that thing that’s on our heart, the thing we’ve always wanted to do, the thing that has been too risky.

Not anymore. Today, we start.

There is huge power in the start. When we start, we have the luxury of being on home ground. We are making more decisions for ourselves, rather than having to make decisions based on responses which we will have to inevitably do down the road.

Today, we start.

We’re filled fresh with enthusiasm, passion and driven by our desire to accomplish something meaningful this year. Yesterday, we may have had a loss to our name, we may have stumbled and fallen…but you’ve picked yourself up.

Today, we start.

We look to the future with our heads held high, the hopes of a brighter future with that dream in our heart knowing that we are valiantly pursuing it despite the risk. We know our dream, we know we are capable of achieving it, we know we’ve got the time and today, we start.

We start the journey as we ‘Run to Risk’.This blog is based off the mini-series ‘Run to Risk’ first featured on the Achieve the Impossible App, accompanied by downloadable wallpapers and daily inspiring messages to inspire, challenge and equip you to achieve your impossible dream. Download the Achieve the Impossible App and start your free trial today!

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Motivation

It’s What You Do On A ‘Bad Day’ That Matters.

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Last Friday was a bad day for me. I woke up late, missed the gym and didn’t meditate.

None of this was intentional.

I then turned my computer on to do what I do every day: blog. I was not prepared for the whirlwind that followed.

As I opened up my social media channels, there were a lot more than usual, direct messages. I started reading each one and they were from colleagues and friends who wanted to warn me that I had a large amount of hate-fuelled comments on social media. I’m usually pretty good at dealing with hate comments. Not on that day, though — I was having a ‘bad day.’

I turned off the computer and didn’t respond to anybody. In the same week, I’d been told I was now a LinkedIn Top Voice for 2018.

I should have been celebrating and I didn’t because I didn’t feel worthy. If anything, I wanted to give up there and then. Luckily I didn’t follow through with any of these ideas. I knew it was just noise in my awful day.

I went away to sit on the couch and think about what I’d just read. Without really thinking about what I was going to do for the rest of the day, I began thinking about my team at work. There were several leadership challenges that I had to solve.

One was from a customer that was being abusive to female staff. Another was a rejection I had to deliver to someone that wanted to work with us. The hardest part about delivering the rejection was that I’d already said yes.
Despite the day being bad, I made a fundamental decision — to keep doing what I do and not stop. I said to myself “How can I inspire people while simultaneously solving both these challenges?”

I’m a big believer that it’s not what you say that matters; it’s what you do. Talk is cheap. I came up with a bold plan to address both challenges.

I was going to do something that made me see the good in the people involved.

Even if the people in both situations had let me down, I was going to assume they were still good.

I concocted a plan to help both people and try and show them a more positive way to move forward. If I break down the plan, it was about being an inspiration in both situations.

I didn’t feel like being inspiring.
It was not the day to be inspiring.

But it was the only way I could motivate myself to finish off this bad day and wake up the next morning fresh. It’s funny how a good nights sleep takes away all the pain and negativity from the day before.

So, by the end of the day, I enabled both plans. I set out to release inspiration in both scenarios and that was my only focus. I didn’t look at anymore hate fuelled comments or go near social media.

On that bad day last Friday, my actions helped me keep moving forward and not give up.


It’s not about necessarily seeing the good in your bad day.

I’ve read this sort of advice heaps, but it requires a lot of willpower.

Using your actions to make the day better rather than trying to think your way out of your bad day seems to be a lot easier to implement”


It’s not about the bad day.

Bad days will happen.

It’s what you do on a bad day that determines if you’ll feel the full effect of all the negativity that can potentially knock you out like a Tsunami that comes your way when all you wanted to do was lay on the beach and soak up some sun.

I’ve learned to find situations during a day that’s not working out well for me, to do something good, and often that’s not something that benefits me. If I was to look at it another way it would be “How do I not focus on my own bad day?”

Trying to make someone else’s day good distracts you from your own bad day.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

Follow This 2-Step Process to Stay Motivated When You Feel Like Nothing Is Going Right

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The dialogue in your mind is the battleground where your motivation lives and dies every day. In every moment, your words are either lifting you or sabotaging your success. Unfortunately, most people are losing this battle within themselves. They are using their most powerful asset — their mental energy — to beat themselves up, play victimization games, or stop themselves from sharing their passion. (more…)

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