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5 Lessons Every Entrepreneur Needs to Learn From Julius Caesar To Dominate

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lessons to learn from Julius caesar

If you’re really pumped up on success, you probably call the company you’re building (or planning to build) “Your Empire.” But do you really know what it takes to build an empire? Do you know how to dominate your world and climb to the top rank of entrepreneurship?

If there ever was a man who knew, it was Julius Caesar. The Julius Caesar: the man who built ancient Rome into the seat of the great Roman Empire practically single-handedly. And although times have changed quite a bit since Julius Caesar was around, there are still five important lessons on building your brand to imperial status and achieving true success that every modern entrepreneur should learn from the man who built Rome.

 

1. Don’t simply claim your value. Prove it.

When Caesar was a young man (and still a nobody), he was captured by pirates. Twice. When his second captors said they would ask 25 talents as ransom, Caesar laughed in their face. That was the price his first captors had asked and it was time to up the ante. As crazy as it sounds, Caesar convinced the pirates to ask for 50 talents for his release! Which today would be equivalent to the price of 3,550 pounds of silver. Not a small sum by any means.

But Caesar proved he was worth his salt. After mobilizing all his connections to contribute money for his ransom, Caesar built a small fleet and attacked the pirates, taking back every single penny his friends had paid to the pirates. Not only that, he also killed the pirates, and did the whole of Rome a favor by eliminated a real danger from the seas. If you think about it, that’s a steal for just 50 (refunded) talents!

Hopefully, you won’t have to kill any pirates to prove your entrepreneurial worth. But the question of value comes up just as often today as it did in the ancient world. A lot of people make the mistake of thinking that their value depends on how much clients are willing to pay them for their products or services.

But the truth is that you’re responsible for showing the world where your real value stands. And the trick to that? Is having the confidence to over-deliver on your promises. Don’t just claim you’re worth 50 talents (or 50 million dollars). And don’t just throw a price on your website hoping, praying, and wishing, people will take the bait and believe you. Go out there and kill it.

Show everybody that those 50 talents they’re paying for you? They’re really a steal for someone of your talent and skills.

 

2. Don’t wait for permission. Get it done.

When Caesar was still studying law—and keeping out of politics—Mithridates of Pontus attacked the Roman frontier in Asia Minor. This frontier was quite a way from Rome, but young Julius Caesar understood the impending threat.

Instead of turning a blind eye and pretending that it wasn’t his problem, he raised a private army and marched to the defense of the attacked towns. By the time the official Roman army got to the scene, the enemy had practically been defeated and Caesar was hailed as a war hero in Rome.

Now, you may not have to fight any real wars, but if you’re ambitious entrepreneur with a dream to conquer the world, you will inevitably come up against some tough situations. And the same two choices that faced Caesar still face you: You can either shrug it off and say it’s not your job, or you can stop waiting for permission and go do it now.

Success doesn’t come from permission. Success comes when you take action and show the world what you’re capable of.

 

 

3. Manage your time (and everybody else’s)

Back in Caesar’s time, the yearly calendar was all out of whack. With only 355 days in the year, the months kept falling out of pace with the seasons and no one knew what festival they were supposed to be celebrating. (Imagine having New Year’s fall on Halloween. Total chaos.)

Everybody in Rome complained about the calendar, but no one really did anything to fix it. No one but Caesar, that is. Seeing that the Egyptians had a solar calendar that worked much better than the Roman lunar calendar, Caesar changed the entire time system in Rome, creating the Julian calendar of 365 days (plus a leap day every fourth February) that we still use all over the world today. Radical, no?

Time is the most precious thing we have in life, and what we do with our time defines who we ultimately become in life. Don’t let time slip out of your hands without taking full advantage of it. You may not be able to manage everybody’s schedules (and you probably don’t want to, anyway), but you can manage your time for maximum efficiency. Instead of complaining about how busy you are, develop a time management system that works for you.

Chunk out your day, eliminate distractions, stay on track with your to-do list and you’re good to conquer the world.

 

4. No way across? Build a bridge. And make it sturdy.

While conquering Gaul (modern-day France), Caesar had to deal with some Germanic tribes across the river Rhine that were harassing his army. The problem? Caesar didn’t have boats to cross the river. The solution? Build a bridge. And not just any ol’, made-to-last-two-days bridge. Caesar built two bridges (in two different years of the war) that not only proved strategically successful, but that are still considered masterpieces of military engineering today.

You may not have to cross the Rhine any day soon, but if you’re doing innovative work, sooner or later you’ll have to push the envelope to places it has never been before. And in those moments you have to remember that exceptional success requires exceptional steps.

No solution in sight? Take it as your opportunity to shine and build something new. Existing solution doesn’t match up to your standards? Build something better. Forge a new path. And not just for yourself, but for everyone who’ll come after you, too.

 

 

5. Blog about your experiences and what you’ve learned.

Would you believe me if I told you that Caesar used to blog? Not on the internet of course. But Caesar used to keep a traditional “log” of all his expeditions, written with a feather pen on papyrus. (Weren’t those the days!) While fighting the Gallic and the Civil Wars, Caesar wrote about his army, his strategy, his tactics, his decisions, his successes and setbacks, and generally everything he faced every day.

And he didn’t just write in a “dear diary” format. He wrote some of the best prose any Roman author ever did and published his work in Rome so people could follow his expeditions and stay informed on his progress.

And if Caesar could write while fighting wars on the frontiers, then you have no reason not to be blogging about your entrepreneurial trials and successes from the comfort of your couch. Regular contact and communication with a supportive audience is important for success, especially in today’s ultra-connected online world. You can’t just stay hidden from the world behind your screen until you find success. You’ll never find it.

You have to get out there and put your story out into the world now, as it happens. Because if you don’t share, no one will care. So don’t sit around debating whether a blog is a good idea, get out there and start writing about your adventures and see how true success will come find you along the way.

It doesn’t matter whether you’re fighting pirates or your inner demons, whether you’re managing the world’s calendar or managing your daily schedule, or whether you’re blogging from the campfire or from the coffee shop around the corner.

The essential steps for finding true success remain the same, even if their form has changed. So take a cue (or five) from Caesar’s playbook and go out there to conquer the world today!

 

Julia Melymbrose is the copywriter and co-founder of the web design studio Chocolate & Caviar that specializes in designing, developing, and copywriting stunning websites that turn heads and fill pockets. If your website isn’t bringing in all the cha-ching, download the free guide 7 Steps to Website Heaven and learn how to build the perfect money-making website from initial concept to irresistible buy button today!

Motivation

How to Stay Motivated to Achieve Your Goals

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Time is the raw material of our lives. How we choose to spend it, shapes our life accordingly. So having the motivation to spend it on achieving goals is crucial to creating a life we want.

What is Motivation?

The Oxford dictionary defines motivation as the desire or willingness to do something – our drive to take action.

Scientifically, motivation has its roots in the dopamine pathways of our brains. When we do something that feels good, that’s dopamine kicking in. Our actions are driven by the desire for that reward (the good feeling).

Author Steven Pressfield describes motivation more practically. He says we hit a point where the pain of not doing something becomes greater than the pain of doing it. He sees motivation as crossing the threshold where it’s easier to take action than it is to be idle. Like choosing to feel awkward while making sales calls over feeling disappointed about a diminishing bank account.

However you choose to think about it, we all want to harness motivation to achieve our goals. 

How to Get Motivated

James Clear, the author of Atomic Habits, says that most people misunderstand motivation. They think that motivation is what gets us to take action. In reality, motivation is often the result of action, not the cause of it. Once we start a task, it’s easier to continue making progress. Like Isaac Newton’s first law: objects in motion stay in motion.

This means most of the resistance when working on your goals comes right before we start. Since motivation naturally occurs after we start, we need to focus on making starting easier.

4 Ways to Make Starting Easier

1. Schedule it

One reason people can’t get started on things is that they haven’t planned when to do it. 

When things aren’t scheduled it’s easier for them to fall by the wayside. You’ll end up hoping motivation falls in your lap or hoping that you’ll muster enough willpower to get it done.

An article in the Guardian said, “If you waste resources trying to decide when or where to work, you’ll impede your capacity to do the work.”

2. Measure something

It’s easy to feel uninspired when you don’t know if you’re making progress or what you’re even working towards. That’s why you need to make your success measurable in some way. Starting is easy when you know exactly how much closer your current actions will bring you to achieving your goal.

3. Extrinsic motivation

This type of motivation is from external factors. It can be either positive or negative. Positive motivation consists of incentives like money, prizes, and grades. Negative motivation consists of deterrents like being fired, having a fight, or being fined. Extrinsic motivation doesn’t work effectively long-term, but it can work well in the short term to get you started on something.

4. Make it public

Keep yourself accountable by telling friends and family your goals, or even sharing them on social media. This makes it easier to start something because you’re pressured to not let others down.

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar

How to Stay Motivated Long Term

When we say we want to feel motivated to do something, we don’t want to be pushed or guilted into doing a task. We want to be so attracted and drawn to the idea that we can’t resist not taking action. That’s why it’s important to build a foundation that will set you up for consistency.

These are 5 techniques that will help you do just that:

1. Stay in your goldilocks zone

The goldilocks zone is when a task is the perfect level of difficulty—not too hard and not too easy. In this zone, we reach peak motivation and focus.

For example, let’s say you’re playing a serious tennis match against a 4-year-old. On this level of difficulty, you’ll quickly become bored and not want to play. Now let’s say you’re playing a serious tennis match against Serena Williams. On this level of difficulty, you’ll quickly become demotivated because the match is too challenging. 

The Goldilocks zone is in the middle of that spectrum. You want to face someone with equal skill as you. That way you have a chance to win, but you have to focus and try for it. Adjusting your workload and goals over time to stay within your Goldilocks zone keeps you engaged and motivated long-term.

2. Pursue intrinsically motivated goals

Being intrinsically motivated to achieve a goal is when you want to achieve it for what it is. There are no external factors like a reward or the risk of being fired. The drive behind your actions is coming from within. 

For most intrinsic goals we pursue them because they will enrich our lives or bring us closer to fulfillment. That makes these goals extremely sustainable long-term because they directly affect our quality of life and the things we care about.

3. Use “chunking”

Chunking is the technique of breaking down a goal into smaller short-term targets. By doing this you achieve multiple successes in your pursuit of the main goal. This triggers the brain’s reward system and drives you to keep going.

Traditionally, you may set a goal that you expect to achieve in one year. That’s a long time to commit without seeing any results along the way. By chunking your goals into monthly or quarterly targets, you get the consistent positive reinforcement you need to stay motivated long-term.

For example, instead of trying to lose 50 pounds in one year, try to lose 4 pounds every month for 12 months.

4. Be flexible

We’re all victims of circumstance. Things happen along our journey that we can either adjust to or quit because of. That’s why it’s important to have leeway and flexibility when you’re pursuing a goal. If you expect everything to go perfectly, the inevitable failure can make you disengaged and desireless. When you plan for things to go wrong, you make sure you can keep up for the long haul.

5. Pursue your goals in a sustainable fashion

Don’t lose hope when you’re not an overnight success. Overnight successes are the 1%—for the most part, they don’t exist. What we see as an “overnight success” is actually countless hours of work behind the scenes finally hitting a tipping point. Pursuing goals is a story of patience, persistence, and unseen effort.

Don’t compare yourself to others. Comparison is a recipe for a drop in self-confidence and satisfaction. It also cultivates a mindset where you think you haven’t done enough. As a result, you may raise your expectations and put more pressure on yourself.

This is pointless because things worth achieving take time. So we obviously won’t compare to the things around us when starting.

Mastering motivation is a superpower. With that ability at your fingertips, you can accomplish your goals and shape a life you want to live in.

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Motivation

What Is Dark Motivation and How Can I Use It to My Advantage?

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Motivation

The Killer Morning Routine to Boost Motivation

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Motivation

Why “No Pain, No Gain” Is More Powerful Than You Realize

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