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Why You Need Non-Negotiable Core Values to Succeed in Life and Business

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A few weeks ago, our city was blasted by Arctic air and temperatures plummeted to the -23 Celsius mark. While my family griped about how the extreme cold forced us to cancel planned activities and stay indoors, our neighbour Greg, went for his morning run like he did every morning, rain, shine or freezing.

You see for Greg, exercise – specifically his morning run – is a non-negotiable. As we get busier we sometimes get lost in chaos and lose focus of what is important. By setting and committing to doing those things that add meaning to our lives while helping us move closer to achieving our goals, we establish order and routine.

These non-negotiable tasks could be anything from walking the dog twice a day to volunteering at a local non-profit once a week. Committing to these non-negotiables is easier than you think because a non-negotiable is determined by a core or governing value.

“Time is more valuable than money. You can get more money but you cannot get more time.” – Jim Rohn

You see we act on these non-negotiables because they make us feel good. Let me explain: Core values guide your behaviour and decisions. If family is a core value, then you will prioritize time with your family over time playing racquetball with friends for example. These activities are your non-negotiables and they drive both your personal and professional success.

Here are my 3 non-negotiables and their related value:

  • Meditation – I meditate for a minimum of ten minutes every day because meditation not only helps control my anxiety but it also helps me stay focused. My first core value is wellness.
  • Writing – I write every day because it is part of my work but it is also something I enjoy doing. Writing has become a habit and my day doesn’t “feel right” if I haven’t written something regardless of length or substance. My second core value is creativity.
  • Dinner with my family every night – My family is very important to me so while it’s easy as a business owner to come up with excuses as to why I need to “put in another hour or two at the office”, success will become meaningless to me if I lose the love and support of my husband and sons. My third core value is family

So how can you make non-negotiables a natural part of your daily routine?

1. Start out by identifying your core values

We all make decisions based on our core values whether we know it or not. The aim of this exercise is to bring our values to light so that we can consciously decide whether something is worth doing or not. Grab a notebook and pen, settle down in a quiet space, free from distractions and answer these three questions:

  1. What do you most love about your life?
  2. What qualities do you most admire about yourself? (For example, you’re compassionate, creative, hard-working etc)
  3. How would your best friend or partner describe you in 3 words? Go on. Ask them.

2. Make a list of core values

Read through your answers carefully and choose the 5 core values that most resonate with you.  

Here are a few examples of core values: Love, beauty, creativity, community, diligence, empathy, faith, family, friendship, gratitude, health, honesty, impact, self-expression, service, visibility, wellness…

“Price is what you pay, value is what you get.” – Warren Buffett

3. Decide on your non-negotiables

Read through your list of core values and then write out your answer to the below question: What are the things that I absolutely won’t negotiate on and am committed to doing every day regardless of the date, season or conditions? Remember, you don’t want to complicate your life further or add to the busyness.  Try to keep things as simple as possible.

Here is an example:

Let’s say health is a core value but you haven’t been making the best choices thanks to that new burger bar down the road. You may want to start by stopping your daily visits to the burger bar and start making your own healthy meals at home.

If you work full time but hope to turn your side hustle as a wedding photographer into a real business, a great non-negotiable would be to market your side hustle every day on social media. This shouldn’t take longer than a few minutes every day.

As you write out your answer to this question you may also want to create two separate lists, one for PERSONAL non-negotiables and one for PROFESSIONAL non-negotiables. Aim for a maximum of 3 for each list.

Once you have completed these steps, commit to your non-negotiable tasks by making them a daily priority and watch as your life expands with meaning and success.

What are some of your core values? Comment below!

Yolanda McAdam is a social media and online marketing strategist and experienced business coach. She helps small business owners attract a consistent flow of ideal clients and buyers and grow their businesses with the help of social media and BS-free strategies, processes, and tools.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Finances

From Debt to Financial Independence: A Practical Roadmap Anyone Can Follow

It’s about having control over your money and not letting money control you.

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The 21st century has brought incredible opportunities but also new challenges. Rapid technological change, global uncertainty, and shifting lifestyles have made many people think more deeply about financial freedom. (more…)

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