Wow, this is hard! Did I really sign up for this? I am about to throw in the towel! Are these the questions keeping you up at night as you push yourself along your entrepreneurial journey? Unfortunately, this happens at all stages. We live in a noisy and competitive world and maintaining the status quo is no longer accepted. Which means we are constantly having to change directions and conquer doubts.  

Today more startups, apps, and ideas are entering into the marketplace than ever before, and it’s getting tougher and tougher to get the attention of your target audience. One day you’re on an extreme high and the next you find it hard to pick up the phone after a tough defeat. But what keeps us pushing even when all seems lost and traction is limited? Insanity? A short-term memory?

Not really, but kind of! If you find yourself able to push forward in spite of never-ending setbacks, then you have probably been able to identify your strong “why”. There are several kinds of whys, such as the “why you want to get that next sale.” But your strongest Why is the reason that you will continue to push for that sale even when the previous attempts have failed. Your strong “why” is the reason you continue to push when validation comes few and far between.

Why your “why” is so important.

Having a strong “why” is what keeps you in the fight when everyone else quits. A strong “why” is what motivates your team when all seems lost. A strong “why” is the reason you will succeed while everyone else fails.

In the back of your mind, you might have a vague understanding of your own why. But clearly defining and identifying this why is crucial for long-term success.  So how do you define your “why”? Or as I would say, your “internal motivator: Seven-whys deep.”

Let’s use a common goal like weight loss or getting fit. We all know at the start of each year millions of newly motivated resolutioners flock to the gym with hopes of changing their lifestyle and decreasing waistlines. Most of these individuals come face to face with the confining realities of their prior lifestyle, and remember why they didn’t workout in the first place.

“There are two great days in a person’s life – the day we are born and the day we discover why.” – William Barclay

Most individuals fail to succeed in their New Year’s Resolution goals, not because they lack commitment, but rather their “why” was too superficial. They didn’t dig deep enough or ask enough “why’s” to keep them pushing when life got in the way.

So what does this look like in application? Where do most fall off when it comes to the motivation wagon? When thinking about your goal, your weight loss journey, or even taking the entrepreneurship leap, first ask yourself “why do I want this?”

Example:

Person 1: I want to lose 10 pounds (this is where most people stop)

Person 2: Great! Why?

Person 1: Umm…(uncomfortable silence) Because I do!

Person 2: OK, what will losing 10 pounds do for you?

Person 1: Well it will help me fit into those jeans I used to fit into years ago.

Person 2: Great! So what will fitting in those jeans do for you?

Person 1: It will make me feel sexy!

Person 2: Great! What will feeling sexy do for you?

Person 1: Then Tyler (or insert any name here) will like me.

Person 2: Great! What will…?(I think you get my point.)

So, for Person 1, working out to get Tyler to notice her is what will get her to wake up at 5AM in the morning, change her eating habits, and get her on the right track towards her decreased waistline. Now, I know I will get hate mail from people saying, “That’s a superficial why!” Really!

See, the thing is I never told you your “why” had to be altruistic or even make much sense. The only purpose of defining your “why” is to help you, or push you, when you are facing tough challenges or when you feel like quitting.

“He who has a why to live can bear almost any how.” – Friedrich Nietzsche

Your why is your motivator.

Sometimes the worst thing you can do for someone is to try to rationalize and justify their “why” for them. To them, their “why” is their motivator, their nonexistent exit strategy, their reason to continue when the whole world tells them to quit.

I know some people’s “whys” may sound crazy, but to them it makes perfect sense. For me, no matter what, I really only hear the negative because it motivates me to prove people wrong. Is it really not good enough?

Maybe…

Is my reasoning healthy? Probably not. But who cares as it keeps me pushing day and night to exceed my expectations from the day before. I am motivated by negative reinforcement over positive. I guess it’s the athlete in me.

For you though, whatever pushes you to move through the noise and past the struggle is the strongest weapon in your arsenal. The strong “why” will be the reason you think of alternative solutions instead of throwing in the towel.

Important Tip: Accept that your strong “why” may lose its effect and no longer keep you motivated. Don’t worry, that’s normal. If that ever happens, go back to the drawing board and restart the multi-level why process to redefine your internal motivation.

Memorize it, write it down and pin it to your dashboard or somewhere else you will see it regularly. This simple task will help you in business, fitness, or in any goal you wish to pursue.Remember, your “why” is a deadly weapon. Use it wisely!

What is your why and how has it propelled you towards success? Please leave your thoughts below!