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How to Make Your Work More Impactful

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How to Make Your Work More Impactful

A few years ago, I had my first piece of writing go “viral.” It was called “An Open Letter To Frustrated 20-Somethings” and it started off as a Facebook rant that got picked up and spread all over the world.

Fascinated by the experience, I wanted to make it happen again. I wanted to know the science behind writing something that spread. The first time, I’d done it by accident. Now I wanted to intentionally create the viral effect. So I started asking people who were much smarter than me and had a history of creating work that spread.

The first person I asked was Seth Godin. If you don’t know who Seth is, go to Amazon right now and buy any one of his books. I hit Seth up and asked him about the whole “going viral thing” and how I could make it happen again.

His response to me was pretty surprising:

“The best thing is not to try to write things that will go viral. The best thing is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep at night unless the choose to make a difference for one other person. The rest will take care of itself.”   

At the time, I understood what he meant intellectually. But I didn’t really know how to put it into practice. Even a few years into the game, after I’ve had several pieces of writing make a big splash, I’d never really taken a second to dig deeper into what he said. But today at the gym, it all clicked synchronistically as I was scrolling through Spotify for something to listen to.

“Success is not measured in the amount of dollars you make, but the amount of lives you impact.”

I opened up my playlist and thumbed to the songs that get me pumped up. I landed on “Lean On” by Major Lazer. Have you heard this song before? It’s incredible. It’s just really good music with a captivating video. And I’m not the only one who thinks so. It has almost a BILLION views on YouTube.

Let that sink in. If those views were all coming from unique visitors, that’d mean almost 15% of the entire world had heard this song. And those are just YouTube views. NUTS. But something else even cooler is going on. The song has 10+ different versions on Spotify — all remixes and re-imaginings by different artists. There’s even a slow acoustic country version! Such a collection of variations for one track is super rare on Spotify, which usually only has one (maybe two) versions of each song.

THIS is what Seth meant.

For some reason, this is a song that got people to CARE. Care enough that it got viewed/shared a BILLION times. Care enough that other artists spent their time creating and sharing their own versions of this song. Because it was that damn good.

To my knowledge, there weren’t any complex marketing campaigns designed to push the song into the stratosphere. It was just so good that people couldn’t help but watch it, share it and remake it. They couldn’t sleep at night without passing it on.

“Everyday you create your history. Every path you take you leave your legacy.”

And come to think of it, I feel the same about Seth’s newest book, “What To Do When It’s Your Turn.” I read the book in 2 days, and immediately after, bought 10 other copies to give to my team, my family and friends.

Buying books in bulk to pass out isn’t something that I normally do. But in this instance, the book was so damn good that my immediate thought was, “If everybody was able to read what I just read, the world would be a much better place.” So I literally had NO choice but to pass it out. I literally left a copy at my neighbor’s doorstep with an inscription: “Do great work. Have an amazing day.” I didn’t even want credit for giving the gift. Totally anonymous.

After reading it, I felt OBLIGATED to show it to people — if only because I knew that after reading it, the people I’d passed it out to would probably be just as inspired as I was. That alone was reward enough. THIS type of selfless sharing effect is what Seth Godin was talking about.

So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about. Something both so personal, but so simultaneously universal and human that not sharing it would seem selfish or “out of whack.”

Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people. But if your goal is to make other people genuinely CARE about what you have to say — not in the general social media “like” way — but actually feel it…you’ll have no problem going viral.

Have you had content go viral before? What tips would you add to this list to help create content that has a huge impact?

 

Daniel DiPiazza is the Founder of Rich20Something, where he writes about starting a business you care about, living a happier life, and occasionally, bacon. If you liked this article, be sure to join the Tribe by signing up for his free newsletter.

Life

A Simple but Effective Technique to Be More Confident

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Many people want to learn how to be confident in different situations, but it’s not always easy. Maybe we’re too addicted to comparing ourselves or maybe social media has brainwashed us to believe that we should all be rich, famous, and in incredible shape. (more…)

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Knowing Your Message vs Delivering Your Message

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Have you ever sent a text message only to have it misinterpreted by the person reading it? Happens all the time. Have you ever given a presentation that you were totally prepared for only to have it fall flat? Happens all the time. Have you ever had someone ask you something like, “Why are you mad?” when you were not at all mad? Happens all the time. (more…)

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The 3 Most Important Things I Learned About Personal Growth

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When you look back on your life, what do you want to think about? Do you plan to reminisce on all of the good things that have happened and how they shaped who you are today? Or would you rather remember all of the bad decisions, challenging experiences, and mistakes made that hurt or wasted a portion of your life?

In my opinion, I think it is important to reflect on both. While it’s important to remember the hardships we’ve been through in our lives – without them we wouldn’t be where we are now. There are 3 very specific areas that I feel have helped me grow in a personal sense more than anything else in my life so far. 

These aren’t simple lessons in a book or a lecture that you can just absorb and apply to your life. These are things that I’ve learned through experience and reflection, and I’m still learning and growing today.

1. We determine how much we’re worth by what we think about ourselves, others, and life in general.

This might seem like a pretty obvious lesson in life but it’s actually one of the most important because we can determine our own worth by how we think about ourselves and the world around us. If you’re looking for success in any kind of business or social setting (dating), then I’ll tell you right now that it doesn’t matter if you have 10 billion dollars or not – people are still going to judge you based on your thoughts and beliefs alone.

What determines our value isn’t necessarily what we do with our lives (which is often based on luck) but whether or not we believe that ‘our work’ is worthy or not in some sort of grand scheme or universe. We may not always be able to control what happens in our lives, but we can always control how we value ourselves and others.

“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou

2. You don’t have to change your habits or personality just because someone else doesn’t like it – their opinions are THEIRS alone.

This is another one of those lessons that people tend to pick up on a little bit late in life, but if anything that makes its importance even worse! Basically, there’s going to come a time when you’re going to meet someone who has certain expectations of you as a person…but these expectations might not be realistic due to their motivations and personal beliefs. For example, sometimes parents might expect you to be a lawyer or doctor because that’s what they believe is best for their child.

However, this isn’t the case for everyone and so maybe your passion lies in music or writing novels. In this example, if you were also pressured into becoming a doctor – then there would obviously be some kind of conflict going on within yourself as a person. You should never have to give up something that you want to do just because someone else doesn’t like it! The reason why we’re put onto this Earth is to make our own choices and go after our OWN dreams instead of letting others determine what we can and cannot do with our lives .

3. You can’t change your life until you accept that you need to make a change.

When I was younger, I thought that this lesson would be pretty obvious – but as I got older, it really made me appreciate the fact that there are always different ways of perceiving our lives. For example, if someone wants to become rich and famous one day – their mind might simply overshadow any other possibility in their head because they feel like this is what they NEED to do right now.

However, this isn’t always true within our own lives because we think about things too literally instead of having an open mind. If you want to achieve success in any kind of business or social setting (dating) then you should be willing to try out different things instead of staying in your comfort zone. If you want something, then it’s up to YOU to actually go after it – nobody else is going to give it to you!

The three lessons above are some of the main things I want to pass on to everyone because they’ve come at an important time in my life where I need to start thinking about others instead of only myself. It’s great if we can learn to love ourselves first before anything else, but that doesn’t mean you should neglect everyone around you even though they might be your friends and family members!

If you enjoyed this article on the 3 most important things I learned about personal growth, then please share it with your friends and family! Also, check out my other articles on success & motivation as well as life lessons that could help people who are struggling with their life right now on lifengoal.com. Thanks for reading!

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​​4 Boss Level Growth Strategies That Create an Optimized Life

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Building a business is about more than sales, marketing, and flexing on social media. While those things tend to draw attention, they attract the wrong type of clients and are not how you build a sustainable and freedom-focused business. (more…)

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