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How to Make Your Work More Impactful

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How to Make Your Work More Impactful

A few years ago, I had my first piece of writing go “viral.” It was called “An Open Letter To Frustrated 20-Somethings” and it started off as a Facebook rant that got picked up and spread all over the world.

Fascinated by the experience, I wanted to make it happen again. I wanted to know the science behind writing something that spread. The first time, I’d done it by accident. Now I wanted to intentionally create the viral effect. So I started asking people who were much smarter than me and had a history of creating work that spread.

The first person I asked was Seth Godin. If you don’t know who Seth is, go to Amazon right now and buy any one of his books. I hit Seth up and asked him about the whole “going viral thing” and how I could make it happen again.

His response to me was pretty surprising:

“The best thing is not to try to write things that will go viral. The best thing is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep at night unless the choose to make a difference for one other person. The rest will take care of itself.”   

At the time, I understood what he meant intellectually. But I didn’t really know how to put it into practice. Even a few years into the game, after I’ve had several pieces of writing make a big splash, I’d never really taken a second to dig deeper into what he said. But today at the gym, it all clicked synchronistically as I was scrolling through Spotify for something to listen to.

“Success is not measured in the amount of dollars you make, but the amount of lives you impact.”

I opened up my playlist and thumbed to the songs that get me pumped up. I landed on “Lean On” by Major Lazer. Have you heard this song before? It’s incredible. It’s just really good music with a captivating video. And I’m not the only one who thinks so. It has almost a BILLION views on YouTube.

Let that sink in. If those views were all coming from unique visitors, that’d mean almost 15% of the entire world had heard this song. And those are just YouTube views. NUTS. But something else even cooler is going on. The song has 10+ different versions on Spotify — all remixes and re-imaginings by different artists. There’s even a slow acoustic country version! Such a collection of variations for one track is super rare on Spotify, which usually only has one (maybe two) versions of each song.

THIS is what Seth meant.

For some reason, this is a song that got people to CARE. Care enough that it got viewed/shared a BILLION times. Care enough that other artists spent their time creating and sharing their own versions of this song. Because it was that damn good.

To my knowledge, there weren’t any complex marketing campaigns designed to push the song into the stratosphere. It was just so good that people couldn’t help but watch it, share it and remake it. They couldn’t sleep at night without passing it on.

“Everyday you create your history. Every path you take you leave your legacy.”

And come to think of it, I feel the same about Seth’s newest book, “What To Do When It’s Your Turn.” I read the book in 2 days, and immediately after, bought 10 other copies to give to my team, my family and friends.

Buying books in bulk to pass out isn’t something that I normally do. But in this instance, the book was so damn good that my immediate thought was, “If everybody was able to read what I just read, the world would be a much better place.” So I literally had NO choice but to pass it out. I literally left a copy at my neighbor’s doorstep with an inscription: “Do great work. Have an amazing day.” I didn’t even want credit for giving the gift. Totally anonymous.

After reading it, I felt OBLIGATED to show it to people — if only because I knew that after reading it, the people I’d passed it out to would probably be just as inspired as I was. That alone was reward enough. THIS type of selfless sharing effect is what Seth Godin was talking about.

So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about. Something both so personal, but so simultaneously universal and human that not sharing it would seem selfish or “out of whack.”

Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people. But if your goal is to make other people genuinely CARE about what you have to say — not in the general social media “like” way — but actually feel it…you’ll have no problem going viral.

Have you had content go viral before? What tips would you add to this list to help create content that has a huge impact?

 

Daniel DiPiazza is the Founder of Rich20Something, where he writes about starting a business you care about, living a happier life, and occasionally, bacon. If you liked this article, be sure to join the Tribe by signing up for his free newsletter.

Life

4 Lies You Keep Telling Yourself When You’re Afraid to Do Something

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lies you tell yourself
Image Credit: Twenty20.com

When’s the last time you let fear get the better of you? Whether we want to admit it or not, fear keeps us from doing a lot of the things we know we really should do to achieve our goals. Fear is especially detrimental to entrepreneurs (read ‘wantrepreneurs’) that want to launch their first big project. (more…)

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Tips, Tools, and Techniques to Create Your Curiosity

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Curiosity is a great characteristic that people rarely sustain in their lifetimes. Some people struggle to sustain curiosity because of their internal and external challenges. They cannot encourage curiosity to come to the fore as they condition their mindsets with their learning, experience, and environment. However, there are very few individuals who sustain their curiosity levels throughout their lives to excel as extraordinary achievers.  (more…)

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5 Life Tips You Didn’t Know You Needed to Hear

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Life is a battleground, we need to keep fighting until our appointed time on earth comes. So, in this post, you will see the best of the best life tips you have never heard before. These tips are life-changing and can change you immediately. Let’s go!

1. Be independent 

Hundreds of millions of people make this mistake. We depend on people like us. “he will get it done for me, she will get it done for me”. You rely heavily on people and guess what, you are making a big mistake. 

There are a lot of people that have helped others and perhaps time changes for them, they become poor and rely on the people they have helped, guess what comes out at the end of this reliance? Disappointment, promises backed by failures, etc. 

Who are you depending on? Who is that person you can’t do without when getting things in your life done? If there is anyone, you are making a big mistake. And starting today, all you have to do is add a prefix – what if!

What if my friend stops helping me, what if I get disappointed by people I trust with my life, what if they neglect me and turn me down”.

A man or woman that depends on people like him is equal to a feeble pillar holding the four corners of a house. What happens when the feeble pillar falls? The man’s house falls down super-flat. Your trust should only be in Jesus. Man can fail us at any time but God is always faithful till his Kingdom comes. 

2. Love your neighbor as yourself 

The gravity of this word is enough to shatter the whole earth into pieces. 

Only if the whole world just kept this simple commandment Christ Jesus gave then, there will be no murders, poverty, greediness, anger, envy, betrayal, disappointment, etc. 

Why are there such things in the world? Because we hate ourselves. As long as you are fine all is well. You care about yourself only, selfish, you have and yet you cannot give. 

Those are the characteristics of over 90% of the 7.6 billion humans on earth. Why can’t you do to others what you would have them do to you? Why can’t you help that suffering neighbor who needs food? Then, a lot of people will say 

“Go away from here beggar, what did you do with your youth, I can’t give you a dime, beggar”. Why are we so cruel? This is the best tip you must dear to your heart. 

No matter what you have, no matter how little or in whatever way you can help. Help people, show them love, love them as you love yourself. Don’t forget this, today’s beggar, uneducated, debtor, poor person, etc can later become the greatest person in the world tomorrow. 

“Don’t settle for what life gives you; make life better and build something.” — Ashton Kutcher

3. Have a growth mindset

A growth mindset is what makes one successful and go far in life. However, a fixed and stagnated mindset throws one into jeopardy of life.

A lot of people have a fixed mindset, what they believe is what they believe, nothing you say on earth can change their mindset, they are the most educated in the world so they don’t need to learn any further. Did you have a fixed or growth mindset?

A growth mindset leads to success, achievements, happiness, learning more, and becoming better. On the other hand, a fixed mindset leads to complacency, pride, lack of achievement, ignorance, the stagnancy of the mind, etc. 

Let’s see an example of someone with a fixed mindset:

Cait tells Alice: Alice stop being so proud it’s annoying. 

And Alice responds:

“How dare you say I am proud, I am not. I am the most humble woman on earth”. In the example, Alice with a fixed mindset has a fixed mindset. However, what she does not know is that she is in the darkness of her ignorance. She is ignorant of the fact that she is a proud person thus, she can’t see it. 

People with a fixed mindset are ignorant. You must never have a fixed mindset. Always be willing to learn and to grow with humility. Pride can take you nowhere. 

4. Forgive everyone and give as many second chances as you can  

A lot of people have done all they could to be happy and have peace. But, they find out that happiness is not just there and that peace of mind is absent. 

Why is that? It is because you have a lot of grudge against people that have offended you. Yes, we know, it pained you to your heart, and what next? Keep malice? But, do you know what that unforgiveness does to you?

I call it the seed of unforgiveness because it plants a seed in your heart and this seed further grows to become hatred, depression, lack of freedom, zero peace, etc. 

If in only one person’s heart are all these things, then a person like that can never know peace and happiness. For example, if you were to go to a party with your friends and you hear that perhaps the other friend that you keep malice with is coming to the same party. 

Naturally, the only thing you would think of is not going to the party anymore because you want to avoid the person at all costs. And what does that add to you? It doesn’t add instead, it subtracts from your life because you could have gone to the party, had fun, and even have new friends or even new opportunities.

If not for anything will you forgive people, forgive them for the sake of God, for the sake of Christ Jesus. Because if you cannot forget the trespass of people, don’t expect God to forgive you. Forgive everyone, give them as many second chances as possible. 

Mind you, they can still mess up and make terrible mistakes all you have to do is keep forgiving them. This may not be so easy to the flesh. However, it is only The Spirit of God that can make you forgive the trespass of people. Without The Holy Spirit, it is impossible to do so. 

5. Love God

Do you love God? Are you a child of God? Do you believe in Christ Jesus? Even if the rest of the tips on these lists do not resonate with you, I want you to hold this very important to your heart which is to Love God with all your heart, soul, and strength.

And you can do that only by being a child of God. This life is too short. It is like a vapor, it is nothing. Life is more like an empty barrel that makes noise. You will grow old, your strength will leave you and you will die but, what happens after that? Where are you going to spend the rest of your eternity? 

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Life

Explore Stoicism to Lead Your Life With Purpose and Meaning

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With the advent of technology and the Fourth Industrial Revolution (FIR), there is increased volatility, uncertainty, complexity, and ambiguity globally. People find it challenging to predict where the technology will take them to the next level. They are excited with the innumerable advantages arising from automation and artificial intelligence but they are equally concerned about the threats arising out of them. Precisely, humans are caught between peace and prosperity. (more…)

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