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How to Make Your Work More Impactful

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How to Make Your Work More Impactful

A few years ago, I had my first piece of writing go “viral.” It was called “An Open Letter To Frustrated 20-Somethings” and it started off as a Facebook rant that got picked up and spread all over the world.

Fascinated by the experience, I wanted to make it happen again. I wanted to know the science behind writing something that spread. The first time, I’d done it by accident. Now I wanted to intentionally create the viral effect. So I started asking people who were much smarter than me and had a history of creating work that spread.

The first person I asked was Seth Godin. If you don’t know who Seth is, go to Amazon right now and buy any one of his books. I hit Seth up and asked him about the whole “going viral thing” and how I could make it happen again.

His response to me was pretty surprising:

“The best thing is not to try to write things that will go viral. The best thing is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep at night unless the choose to make a difference for one other person. The rest will take care of itself.”   

At the time, I understood what he meant intellectually. But I didn’t really know how to put it into practice. Even a few years into the game, after I’ve had several pieces of writing make a big splash, I’d never really taken a second to dig deeper into what he said. But today at the gym, it all clicked synchronistically as I was scrolling through Spotify for something to listen to.

“Success is not measured in the amount of dollars you make, but the amount of lives you impact.”

I opened up my playlist and thumbed to the songs that get me pumped up. I landed on “Lean On” by Major Lazer. Have you heard this song before? It’s incredible. It’s just really good music with a captivating video. And I’m not the only one who thinks so. It has almost a BILLION views on YouTube.

Let that sink in. If those views were all coming from unique visitors, that’d mean almost 15% of the entire world had heard this song. And those are just YouTube views. NUTS. But something else even cooler is going on. The song has 10+ different versions on Spotify — all remixes and re-imaginings by different artists. There’s even a slow acoustic country version! Such a collection of variations for one track is super rare on Spotify, which usually only has one (maybe two) versions of each song.

THIS is what Seth meant.

For some reason, this is a song that got people to CARE. Care enough that it got viewed/shared a BILLION times. Care enough that other artists spent their time creating and sharing their own versions of this song. Because it was that damn good.

To my knowledge, there weren’t any complex marketing campaigns designed to push the song into the stratosphere. It was just so good that people couldn’t help but watch it, share it and remake it. They couldn’t sleep at night without passing it on.

“Everyday you create your history. Every path you take you leave your legacy.”

And come to think of it, I feel the same about Seth’s newest book, “What To Do When It’s Your Turn.” I read the book in 2 days, and immediately after, bought 10 other copies to give to my team, my family and friends.

Buying books in bulk to pass out isn’t something that I normally do. But in this instance, the book was so damn good that my immediate thought was, “If everybody was able to read what I just read, the world would be a much better place.” So I literally had NO choice but to pass it out. I literally left a copy at my neighbor’s doorstep with an inscription: “Do great work. Have an amazing day.” I didn’t even want credit for giving the gift. Totally anonymous.

After reading it, I felt OBLIGATED to show it to people — if only because I knew that after reading it, the people I’d passed it out to would probably be just as inspired as I was. That alone was reward enough. THIS type of selfless sharing effect is what Seth Godin was talking about.

So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about. Something both so personal, but so simultaneously universal and human that not sharing it would seem selfish or “out of whack.”

Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people. But if your goal is to make other people genuinely CARE about what you have to say — not in the general social media “like” way — but actually feel it…you’ll have no problem going viral.

Have you had content go viral before? What tips would you add to this list to help create content that has a huge impact?

 

Daniel DiPiazza is the Founder of Rich20Something, where he writes about starting a business you care about, living a happier life, and occasionally, bacon. If you liked this article, be sure to join the Tribe by signing up for his free newsletter.

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Life

The Imbalanced Problem with Work/Life Balance

Balancing is for your checkbook, gymnastics, and nutrition; not for your people’s work/life ratio.

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Balance…it requires an equal distribution of value between two or more subjects to maintain steady composure and equitable proportionality. (more…)

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How to Find the Courage to Start New

Change is scary, but it’s a normal part of life.

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It’s 2023, a new year, new you, right? But how do we start over? How do we make the changes in our lives that we crave so much to see?  (more…)

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Failing is More Important Than Succeeding

Failure is an integral part of life as life is incomplete without failures.

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People often consider failure a stigma.  Society often doesn’t respect the people who failed and avoids and criticizes their actions. Failure is an integral part of life as life is incomplete without failures. Not to have endeavored is worse than failing in life as at some stage of your life you regret not having tried in your life.  (more…)

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5 Indicators of Unresolved Attachment Trauma

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Emotional Attachment Trauma

Trauma caused during specific stages of a child’s development, known as attachment trauma, can have lasting effects on a person’s sense of safety, security, predictability, and trust. This type of trauma is often the result of abuse, neglect, or inconsistent care from a primary caregiver.

Individuals who have not fully processed attachment trauma may display similar patterns of behavior and physical or psychological symptoms that negatively impact their adult lives, including the choices they make in relationships and business.

Unfortunately, many people may not even be aware that they are struggling with trauma. Research estimates that 6% of the population will experience PTSD in their lifetime, with a majority of males and females having experienced significant trauma.

Unresolved attachment trauma can significantly impair the overall quality of a person’s life, including their ability to form healthy relationships and make positive choices for themselves. One well-known effect of unhealed attachment trauma is the compulsion to repeat past wounds by unconsciously selecting romantic partners who trigger their developmental trauma.

However, there are other less recognized but equally detrimental signs of unprocessed developmental trauma.

 

Five possible indications of unresolved attachment trauma are:

 

1.  Unconscious Sabotage

Self-sabotage is a common pattern among individuals with unprocessed attachment trauma. This cycle often begins with hurting others, which is then followed by hurting oneself. It is also common for those with attachment trauma to have heightened emotional sensitivity, which can trigger this cycle.

This pattern can manifest in lashing out, shutting down, or impulsive behavior that leads to feelings of guilt, shame, and self-loathing.

Many people with attachment trauma are not aware of their wounds and operate on survival mode, unconsciously testing or challenging the emotional investment of those around them, and pushing them away out of self-preservation and fear of abandonment.

This can lead to a pattern of making poor choices for themselves based on impulsivity.

 

2. Persistent Pain

 
Chronic pain is a common symptom that can stem from early trauma. Studies have shown a connection between physical conditions such as fibromyalgia, headaches, gastrointestinal issues, insomnia, muscle aches, back pain, chest pain, and chronic fatigue with the aftermath of chronic developmental trauma, particularly physical abuse.
 
Research has found that individuals with insecure attachment styles, such as anxious, avoidant, or disorganized, have a higher incidence of somatic symptoms and a history of physical and emotional abuse in childhood compared to those with a secure attachment style.
 
 

3. Behaviors That Block Out Trauma

 
Trauma blocking practises are used to avoid the pain and memories connected with traumatic events.
 
Emotional numbing, avoidance, and escape via briefly pleasurable activities that distract from terrible memories or suffering are common examples. Unfortunately, this escape habit stops people from successfully processing and recovering from their trauma.
 
Furthermore, when the pain resurfaces, more and more diversions are necessary to continue ignoring it. This can be seen in compulsive behaviours such as drug or alcohol addiction, emotional eating, numbing oneself through relationships, workaholism, excessive or dangerous exercise routines, compulsive internet or technology use, or any other compulsive behaviour used to distract yoursef from intrusive thoughts and emotions.
 
These actions have the potential to prolong a cycle of avoidance and repression, preventing persons from healing and progressing.
 

4. A strong need for control

 
It’s understandable that some people may struggle with control issues in their adult lives, especially if they felt helpless or vulnerable during their childhood.
 
This can happen if someone had an overbearing caregiver who didn’t let them make their own choices, expected too much from them, or didn’t take care of them properly. As adults, they might try to control everything in their life to feel more in control and less anxious or scared. This might be because they didn’t feel like they had control over their life when they were a child.
 
It’s important to remember that everyone’s experiences are different and it’s okay to seek help if you’re struggling with control issues.
 
 

5. Psychological Symptoms That Are Not Explained

 
Individuals with a history of developmental trauma may experience a range of psychological symptoms, including obsessive-compulsive behavior, intense mood swings, irritability, anger, depression, emotional numbing, or severe anxiety.
 
These symptoms can vary in intensity and may occur intermittently throughout the day. People with this type of trauma may attempt to “distract” themselves from these symptoms by denying or rationalizing them, or may resort to substance abuse or behavioral addictions as coping mechanisms. This can be a maladaptive way of trying to numb their symptoms.
 
 

What to do next if you’re suffering from emotional attachment trauma?

 
Everyone’s experience of healing from trauma is unique. It’s important to be aware of whether you have experienced childhood developmental trauma and how it may be affecting your relationships as an adult. Sometimes, the effects of trauma can be overwhelming and we may try to push them away or avoid them.
 
If you notice that you’re engaging in these behaviors, it’s important to seek help from a trauma therapist who can support you on your healing journey. Remember, you’re not alone and it’s never too late to start healing.
 

There are several ways that people can work to overcome emotional attachment trauma:

  1. Therapy: One of the most effective ways to overcome emotional attachment trauma is through therapy. A therapist can help you process your experiences, understand the impact of your trauma on your life, and develop coping strategies to manage symptoms.
  2. Support groups: Joining a support group of people who have had similar experiences can be a great way to find validation, empathy, and a sense of community.
  3. Mindfulness practices: Mindfulness practices such as meditation, pilates, prayer time with God or journaling can help you become more aware of your thoughts, emotions, and physical sensations, and develop a sense of spiritual connection and self-regulation.
  4. Trauma-focused cognitive-behavioral therapy (TF-CBT): This is a type of therapy that is specifically designed to help individuals process and recover from traumatic events.
  5. Building a safety net: Building a support system of people you trust, who are there for you when you need them, can help you feel more secure and safe in your life.

It’s important to remember that healing from emotional attachment trauma is a process and it may take time. It’s also important to find a therapist who is experienced in treating trauma, who you feel comfortable talking with, and who can help you develop a personalized treatment plan.

 
 
If you desire to work with me on healing your wounds and unlocking the aspects of you that were never realized so you can achieve more success in your life then head over to awebliss.com and join my weekly LIVE online mentorship calls.
 
 
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