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3 Life Changing Lessons I Learned from Starting a YouTube Channel



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Like me, many of you have YouTube channels that are sitting around collecting dust because we just didn’t know what to do with them. Afterall, being a content creator and YouTuber is hard work and it can amplify all this is good or bad in your life. My channel has been around since 2008 but I didn’t know anything about sharing a message because I didn’t think I had one. But once I started to go all-in on my channel, I started to learn a few hard, but necessary lessons about what it takes to grow into the kind of person who has a successful business and channel.

The process of content creation can reveal a lot about a person and how they view the world. So it’s no surprise that really starting a YouTube channel challenged me and my low self-esteem. After all, what was my message? Why would anyone care to watch me? 

Here are three of the lessons I learned from going all-in on my YouTube channel:

1. It’s not about me

This is one of the hardest lessons in life for people to learn. I’m one of those people. Perfectionism and other variations on anxiety would have us think the success of our content, in whatever form, is about us, the creator. It’s really not. While content may be the way we express our message, we are the messenger, not the message. By taking the message off of myself, I am better able to answer viewer questions and truly provide the kind of content people are searching for online.

“Content that serves is content that sells.” – Marie Forleo

2. No one cares who I am

This lesson hurt deeply, I’m not going to lie. We live in a very self-centered society where voyeurism and reality would have us believe that our everyday lives are interesting enough to build a successful business. The harsh reality is that no one knows who I am and I’m not famous enough for anyone to really care what I do on a daily basis. That’s why new YouTubers with vlogs and bloggers with lifestyle blogs find it hard to gain success faster than other content creators. Consumers are online to find solutions to their problems. Yes, they want to be entertained as well, but you’ve got to solve their problems.

Many famous YouTubers with vlogs or those with reality TV shows are people with some kind of influencer or celebrity status already. There is something truly unique about them which draws in the audience. They didn’t start that way though. These people started by building a brand around one thing they were good at and serving one audience really well. Only after you’ve done all of that do you get the privilege of talking about whatever you like and have people actually care about what you had for breakfast or what you eat in a day.

When you create that video about reviewing the latest product my audience is searching for information about, I understand they may not know me, but they know the product. By leveraging the name recognition of the product I’m reviewing or the celebrity I’m about to disagree with or book I’m going to review, I create a win-win situation. I get the views (and maybe subscribers) and they get answers to their questions. Everyone is happy.

3. Serve the audience

The final piece of the puzzle is likely the most important. As I’ve said before, no one really cares about me because they don’t know me. It’s not because I’m not a person of worth, it’s just that the viewer has a problem and they are looking for a solution, not my musings on the latest Nike shoes or the shenanigans of my dog.

As content creators and business owners, we have to remember that our job is to serve. If we aren’t offering a solution to someone’s problem, what are we doing? YouTube is a search engine and people are looking for answers to specific questions. By providing those answers, you can increase the opportunity for them to get to know you, like you, trust you, and then buy from you.

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

Serving the audience is really about looking outside of yourself and not creating selfish content. It is not my job to create content I want to see, but rather create the content that my audience is looking for. What keeps them up at night? Why are they online searching for answers? Certainly I can weave in my story and message within those answers, but the content must first and foremost serve the audience. Without an audience you are just shouting in a vacuum.

And while I’ve had to refocus my YouTube channel many times, the only reason I haven’t been consistent in content production over the last 4 years is because I took the focus off of the audience and put it on me. While I would love to have a successful business and have my YouTube channel be a part of that equation, I have to remember to serve first.

Wendy Coop is a veteran and military spouse turned entrepreneur and freelance writer. She creates content to help entrepreneurs and leaders fulfill their potential and purpose through mindset. She is also a graduate of the United States Naval Academy. Learn more at

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If Your Work/Life Balance is Out of Tune Here’s What to Do

When we don’t find a healthy work/life balance, our personal lives may fall out of tune



work life balance
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It’s easy to get stuck in the grind, especially when it comes to work. You want to get ahead, find success and can almost feel a ‘high’ or sense of ‘keeping up with everyone else’ when you work hard. And while working hard is admirable, it may not always be healthy. (more…)

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Escaping the “Perfect” Trap: How to Find Freedom and Fulfillment

Our desire and need for perfection is a belief, not the truth. 



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The perfect trap.

“If I’m perfect, no one can ever criticize me.”  (more…)

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Your Life, Your Ship: How to Captain Your Journey to Self-Fulfillment

Just as a ship’s captain determines its course and destination, you have the power to shape your life’s path



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Life is often compared to a journey, and in this grand expedition, you are the captain of your ship. Just as a ship’s captain determines its course and destination, you have the power to shape your life’s path and steer it towards fulfillment. (more…)

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How to Combine Stoic and Minimalist Principles for Optimal Living

By embracing Stoicism’s wisdom and Minimalism’s clarity, we can create a life that is truly meaningful



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In our fast-paced, the principles of Stoicism and Minimalism have emerged as beacons of clarity and wisdom. These philosophies, while distinct in their approaches, share a common goal: to simplify our lives and cultivate a sense of purpose and contentment.

In this article, we will explore the great impact of Stoicism and Minimalism on our lives and the transformative benefits of incorporating them into our daily lives.

The Essence of Stoicism

Stoicism is an ancient Greek philosophy founded by Zeno of Citium around 300 BCE. It teaches us to focus on what we can control and accept what we cannot. At its core, Stoicism is about cultivating resilience, wisdom, and inner peace in the face of life’s challenges.

Emotional Resilience

Stoicism teaches us to acknowledge and regulate our emotions. By practicing emotional detachment and rational thinking, we can better navigate the ups and downs of life. When we understand that external events are beyond our control, we learn to channel our energy into mastering our reactions.

Living in the Present

Stoicism encourages us to live in the present moment. By letting go of regrets about the past and anxieties about the future, we find contentment in the here and now. This mindfulness fosters a deep appreciation for the simple pleasures of life.

Freedom through Simplicity

Stoicism’s emphasis on minimalism is evident in its approach to material possessions. By reducing our attachment to material things, we free ourselves from the burden of constant desire. This freedom allows us to focus on what truly matters: our character, virtues, and relationships.

“Stoicism teaches that we can’t control or rely on anything outside what Epictetus called our “reasoned choice” – our ability to use our reason to choose how we categorize, respond, and reorient ourselves to external events.” — Ryan Holiday

The Essence of Minimalism

Minimalism is a lifestyle philosophy that gained popularity in recent years. It advocates for simplifying our lives by decluttering both physical possessions and mental distractions. Minimalism is not about deprivation but rather about focusing on what adds value and meaning to our lives.

Clarity and Purpose

Minimalism helps us cut through the noise of consumerism and endless distractions. By decluttering our physical and digital spaces, we create room for clarity and purpose. We can better identify what truly matters and allocate our time and energy accordingly.

Reduced Stress and Overwhelm

In a world filled with constant stimuli, minimalism offers a refuge from the overwhelming influx of information and material possessions. Simplifying our environment and commitments reduces stress and fosters a sense of calm and tranquility.

Financial Freedom

Minimalism often leads to more mindful spending. By prioritizing needs over wants, we can save money, pay off debt, and achieve financial freedom. This financial stability provides peace of mind and opens up opportunities for experiences that enrich our lives.

The Synergy of Stoicism and Minimalism

While Stoicism and Minimalism are distinct philosophies, they complement each other beautifully, creating a powerful synergy that can transform our lives.

Cultivating Resilience

Stoicism’s emphasis on emotional resilience helps us navigate the challenges of adopting a minimalist lifestyle. When we encounter resistance to letting go of possessions or simplifying our lives, Stoic principles can guide us through the process with patience and fortitude.

Prioritizing What Truly Matters

Together, these philosophies encourage us to prioritize what truly matters in life. We learn to let go of the unnecessary distractions and material possessions that weigh us down, allowing us to focus on relationships, personal growth, and experiences that bring us joy and fulfillment.

Finding Contentment

The goal of Stoicism and Minimalism is to find contentment and inner peace. By embracing these philosophies, we can escape the cycle of constant desire and comparison that often leads to discontentment. Instead, we find contentment in the present moment and in the simplicity of our lives.

Practical Steps to Embrace Stoicism and Minimalism

  1. Start with Self-Awareness: Reflect on your values and priorities. What truly matters to you? What possessions or distractions no longer align with these values?
  2. Declutter Mindfully: Begin by decluttering your physical space. Donate, sell, or recycle items that no longer serve a purpose or bring you joy. Gradually extend this process to your digital life and commitments.
  3. Practice Stoic Principles: Study Stoic philosophy and incorporate its principles into your daily life. Learn to differentiate between what’s within your control and what isn’t. Practice emotional resilience and mindfulness.
  4. Set Minimalist Goals: Set specific minimalist goals, such as reducing your wardrobe or cutting back on digital screen time. Start small and gradually expand your minimalist practices.
  5. Seek Support: Join minimalist or Stoic communities, both online and offline, to connect with like-minded individuals who can offer guidance and support on your journey.

The impact of Stoicism and Minimalism on our lives cannot be overstated. These philosophies guide us toward emotional resilience, simplicity, and contentment in an increasingly complex world. By embracing Stoicism’s wisdom and Minimalism’s clarity, we can create a life that is truly meaningful, purposeful, and fulfilling.

Remember that the journey toward a more Stoic and minimalist existence is a lifelong one, filled with growth and self-discovery, but the rewards are boundless—a life rich in meaning, wisdom, and inner peace.

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