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3 Life Changing Lessons I Learned from Starting a YouTube Channel

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Like me, many of you have YouTube channels that are sitting around collecting dust because we just didn’t know what to do with them. Afterall, being a content creator and YouTuber is hard work and it can amplify all this is good or bad in your life. My channel has been around since 2008 but I didn’t know anything about sharing a message because I didn’t think I had one. But once I started to go all-in on my channel, I started to learn a few hard, but necessary lessons about what it takes to grow into the kind of person who has a successful business and channel.

The process of content creation can reveal a lot about a person and how they view the world. So it’s no surprise that really starting a YouTube channel challenged me and my low self-esteem. After all, what was my message? Why would anyone care to watch me? 

Here are three of the lessons I learned from going all-in on my YouTube channel:

1. It’s not about me

This is one of the hardest lessons in life for people to learn. I’m one of those people. Perfectionism and other variations on anxiety would have us think the success of our content, in whatever form, is about us, the creator. It’s really not. While content may be the way we express our message, we are the messenger, not the message. By taking the message off of myself, I am better able to answer viewer questions and truly provide the kind of content people are searching for online.

“Content that serves is content that sells.” – Marie Forleo

2. No one cares who I am

This lesson hurt deeply, I’m not going to lie. We live in a very self-centered society where voyeurism and reality would have us believe that our everyday lives are interesting enough to build a successful business. The harsh reality is that no one knows who I am and I’m not famous enough for anyone to really care what I do on a daily basis. That’s why new YouTubers with vlogs and bloggers with lifestyle blogs find it hard to gain success faster than other content creators. Consumers are online to find solutions to their problems. Yes, they want to be entertained as well, but you’ve got to solve their problems.

Many famous YouTubers with vlogs or those with reality TV shows are people with some kind of influencer or celebrity status already. There is something truly unique about them which draws in the audience. They didn’t start that way though. These people started by building a brand around one thing they were good at and serving one audience really well. Only after you’ve done all of that do you get the privilege of talking about whatever you like and have people actually care about what you had for breakfast or what you eat in a day.

When you create that video about reviewing the latest product my audience is searching for information about, I understand they may not know me, but they know the product. By leveraging the name recognition of the product I’m reviewing or the celebrity I’m about to disagree with or book I’m going to review, I create a win-win situation. I get the views (and maybe subscribers) and they get answers to their questions. Everyone is happy.

3. Serve the audience

The final piece of the puzzle is likely the most important. As I’ve said before, no one really cares about me because they don’t know me. It’s not because I’m not a person of worth, it’s just that the viewer has a problem and they are looking for a solution, not my musings on the latest Nike shoes or the shenanigans of my dog.

As content creators and business owners, we have to remember that our job is to serve. If we aren’t offering a solution to someone’s problem, what are we doing? YouTube is a search engine and people are looking for answers to specific questions. By providing those answers, you can increase the opportunity for them to get to know you, like you, trust you, and then buy from you.

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

Serving the audience is really about looking outside of yourself and not creating selfish content. It is not my job to create content I want to see, but rather create the content that my audience is looking for. What keeps them up at night? Why are they online searching for answers? Certainly I can weave in my story and message within those answers, but the content must first and foremost serve the audience. Without an audience you are just shouting in a vacuum.

And while I’ve had to refocus my YouTube channel many times, the only reason I haven’t been consistent in content production over the last 4 years is because I took the focus off of the audience and put it on me. While I would love to have a successful business and have my YouTube channel be a part of that equation, I have to remember to serve first.

Wendy Coop is a veteran and military spouse turned entrepreneur and freelance writer. She creates content to help entrepreneurs and leaders fulfill their potential and purpose through mindset. She is also a graduate of the United States Naval Academy. Learn more at WendyCoop.com.

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Knowing Your Message vs Delivering Your Message

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Have you ever sent a text message only to have it misinterpreted by the person reading it? Happens all the time. Have you ever given a presentation that you were totally prepared for only to have it fall flat? Happens all the time. Have you ever had someone ask you something like, “Why are you mad?” when you were not at all mad? Happens all the time. (more…)

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The 3 Most Important Things I Learned About Personal Growth

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When you look back on your life, what do you want to think about? Do you plan to reminisce on all of the good things that have happened and how they shaped who you are today? Or would you rather remember all of the bad decisions, challenging experiences, and mistakes made that hurt or wasted a portion of your life?

In my opinion, I think it is important to reflect on both. While it’s important to remember the hardships we’ve been through in our lives – without them we wouldn’t be where we are now. There are 3 very specific areas that I feel have helped me grow in a personal sense more than anything else in my life so far. 

These aren’t simple lessons in a book or a lecture that you can just absorb and apply to your life. These are things that I’ve learned through experience and reflection, and I’m still learning and growing today.

1. We determine how much we’re worth by what we think about ourselves, others, and life in general.

This might seem like a pretty obvious lesson in life but it’s actually one of the most important because we can determine our own worth by how we think about ourselves and the world around us. If you’re looking for success in any kind of business or social setting (dating), then I’ll tell you right now that it doesn’t matter if you have 10 billion dollars or not – people are still going to judge you based on your thoughts and beliefs alone.

What determines our value isn’t necessarily what we do with our lives (which is often based on luck) but whether or not we believe that ‘our work’ is worthy or not in some sort of grand scheme or universe. We may not always be able to control what happens in our lives, but we can always control how we value ourselves and others.

“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou

2. You don’t have to change your habits or personality just because someone else doesn’t like it – their opinions are THEIRS alone.

This is another one of those lessons that people tend to pick up on a little bit late in life, but if anything that makes its importance even worse! Basically, there’s going to come a time when you’re going to meet someone who has certain expectations of you as a person…but these expectations might not be realistic due to their motivations and personal beliefs. For example, sometimes parents might expect you to be a lawyer or doctor because that’s what they believe is best for their child.

However, this isn’t the case for everyone and so maybe your passion lies in music or writing novels. In this example, if you were also pressured into becoming a doctor – then there would obviously be some kind of conflict going on within yourself as a person. You should never have to give up something that you want to do just because someone else doesn’t like it! The reason why we’re put onto this Earth is to make our own choices and go after our OWN dreams instead of letting others determine what we can and cannot do with our lives .

3. You can’t change your life until you accept that you need to make a change.

When I was younger, I thought that this lesson would be pretty obvious – but as I got older, it really made me appreciate the fact that there are always different ways of perceiving our lives. For example, if someone wants to become rich and famous one day – their mind might simply overshadow any other possibility in their head because they feel like this is what they NEED to do right now.

However, this isn’t always true within our own lives because we think about things too literally instead of having an open mind. If you want to achieve success in any kind of business or social setting (dating) then you should be willing to try out different things instead of staying in your comfort zone. If you want something, then it’s up to YOU to actually go after it – nobody else is going to give it to you!

The three lessons above are some of the main things I want to pass on to everyone because they’ve come at an important time in my life where I need to start thinking about others instead of only myself. It’s great if we can learn to love ourselves first before anything else, but that doesn’t mean you should neglect everyone around you even though they might be your friends and family members!

If you enjoyed this article on the 3 most important things I learned about personal growth, then please share it with your friends and family! Also, check out my other articles on success & motivation as well as life lessons that could help people who are struggling with their life right now on lifengoal.com. Thanks for reading!

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​​4 Boss Level Growth Strategies That Create an Optimized Life

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Building a business is about more than sales, marketing, and flexing on social media. While those things tend to draw attention, they attract the wrong type of clients and are not how you build a sustainable and freedom-focused business. (more…)

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Life

Practicing Self-Devotion: 3 Ways Towards a More Mindful and Compassionate You

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I can still hear the voices of my older relatives and my elementary school teachers telling me “be disciplined”, “keep at it”, to give time and energy towards what we want. As a young, impressionable child, I believed all those things because well, they made sense. They worked. And honestly, I felt like it’s the only way to flourish. (more…)

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