Connect with us


The Mindset That Keeps Successful Entrepreneurs Sane on Social Media



Image Credit: Unsplash

Social media may have been around for the better part of two decades, but society is still learning the effects such technology has on our mental health. For emerging entrepreneurs, social media is a double-edged sword. Now more than ever before, we can start conversations and share our wins and successes, but we can also waste time chasing meaningless attention. At worst, we can suffer feelings of inadequacy and anxiety.

So what’s the best approach? How can entrepreneurs utilise social media for their business, without risking their mental health?  The answer might sound simple, but it’s far from easy. We have to build a more resilient mindset. Here’s how.

Don’t play by social media’s rules

At its most basic level, social media can be viewed as a game. In fact, several social media developers have admitted to ‘gamifying’ their user experience. They want people to get involved and to stick around for as long as possible. It means more money for them through advertising. In turn, you gain a chance at winning social media’s main prize: attention. 

Whether users want to admit it or not, gaining attention is the number one objective when it comes to social media. It’s a quest to be the loudest speaker in the conversation, and the most common method of dominating that conversation is by selling users a story. 

It’s much the same with other media platforms too. Even newspapers survive by selling us stories that’ll hog our attention. Yet while most of us understand that news organisations are trying to sell us a story that supports an agenda, society seems to forget this aspect when using social media. 

In reality, most social media posts are just trying to sell a story too – a story that’ll help achieve a certain goal, even if it’s just an ego boost. But rather than chasing this pointless thrill, the most successful entrepreneurs always remember: the game of social media is a carnivalesque ruse. There are very few real winners. 

Instead, the healthiest way to view social media is as a device. Whilst successful entrepreneurs use it to start conversations and share their updates, they know that attracting attention for its own end will do nothing for their business. After all, what’s the point in going viral if you don’t have the product or service to back it up? What’s the point in being heard if you’ve nothing substantial to say? 

“The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.” – Seth Godin

Don’t compare yourself to others 

By always striving to get noticed amongst the noise, entrepreneurs often start comparing their success with other social media users. This can be very bad news, especially for their business. By comparing your own achievements against someone with a louder social media presence, you’re not only falling for the ruse of gamification, you’re risking your own happiness too. 

After all, how easy is it to take to Instagram and start beating yourself up? Every time we refresh our feeds, we’ll find yet another user who seems more successful than us. We start wondering how we can reach their level and what we can do to compete. We forget that their post was a contribution to the game of grabbing the most attention. 

By getting sucked in and comparing yourself to others, you lose. You start squandering your energy and attention on metrics that don’t matter to your business. You might even be tempted to compete by making your own flashy statements. But even if these tactics earn you a modicum of attention, that attention most often proves fleeting. 

Instead, successful entrepreneurs stay sane on social media by disregarding others’ outlandish affectations. They let their own work do the talking. What’s more, they seek to learn far more than they seek to show off. 

Don’t waste your time with negativity

The healthiest way to promote ourselves on social media is to remember we only have so much time to achieve our goals. So why do so many people waste their energy getting caught up in negativity? 

The answer is simple: it’s a lot easier to destroy than it is to create. It’s easier to tear something down instead of building something from the ground up. 

We’ve all seen haters and trolls online and wondered how that person came to be so negative. The answer is simple: they’re people who’ve lost the game of social media. Their attention has been won and they’ve become jealous of the fantasy image that’s been portrayed to them. They forget that social media is a device and they start seeking ways to insult the person who has managed to provoke their interest. In short, these people want to make themselves feel better. 

Have you ever seen a truly inspirational business figure wasting time arguing in a YouTube comments section? There’s a reason why. They value their time, and they only spend it on their goals. 

“Online I see people committing ‘social media suicide’ all the time by one of two ways. Firstly by responding to all criticism, meaning you’re never going to find time to complete important milestones of your own, and by responding to things that don’t warrant a response.”- Tim Ferriss

Maintaining a successful social media mindset

If you’ve ever felt inadequate in response to another’s success, chances are you’ve become swept up in the gamification of social media. By focussing on social media as a device or a tool, entrepreneurs and business owners can stop being followers and start proving themselves as someone worthy of being followed. 

With so much content created every day, even the most outrageous or funniest of posts are often forgotten in an instant. So why spend time creating content that just adds to the noise? Why go after ego-boosts, and why fall for the stories others try to sell you? 

Instead, invest in your own work instead, and when it comes to social media, seek to learn and to engage. Seek to start conversations that interest and inspire you. Start looking at people who are addicted to Twitter wars with pity. After all, you’ve got better things to be doing. You’ve got work to do.

Chris Thomas is a Content Marketer at Talkative, a tech startup helping businesses connect more meaningfully with their online customers through video, voice, and live chat. Alongside writing and marketing, Chris is fascinated by personal development, productivity, and the ways entrepreneurs and business owners can change the world for the better. @TophThomas

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


6 Smart Moves to Grow Your Business and Your Profits

Practical strategies that companies use to guarantee long-term growth while increasing profitability



How to grow your business and your profits

In the world of business, achieving development and success is a shared objective. Maximizing earnings is an important part of this journey because it is a vital source of funding for long-term, sustainable business growth. (more…)

Continue Reading


How Entrepreneurs Can Fortify Their Startups Against Fraud

Businesses that neglect workplace fraud detection are leaving themselves open to catastrophic losses



employee fraud

Fraud in the workplace is a problem of gigantic proportions. Everything from a little light skimming of the cash register to fraud at a corporate level represents extreme risks that organizations need to guard against. (more…)

Continue Reading


How Entrepreneurs Are Revolutionizing Industries With Blockchain

Blockchain technology has become a revolutionary force in the new digital age



blockchain for entrepreneurs

Blockchain technology has become a revolutionary force in the new digital age with its decentralized nature, immutability, and enhanced security. It offers a vast sea of possibilities for entrepreneurs across various industries. (more…)

Continue Reading


Lessons We Can All Learn From Martin Luther King Jr.’s Leadership

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader



mlk jr

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

Continue Reading