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It’s Time You Know the Truth About Mental Health for Entrepreneurs

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We live in a world where entrepreneurship is constantly glamorized. We see the lives of those fearless risk-takers and admire their drive to run off virtually no sleep in pursuit of their passion. It makes us feel alive seeing people who truly went for it. It inspires us and it motivates us beyond belief.

However, what we fail to see is their entire story. We compare ourselves to their hustle, yet we have no idea how they truly got there. This can cause us to develop expectations of what being an entrepreneur is which can be deceiving.

We fail to understand that there are countless paths to becoming an entrepreneur. While one person might forgo college to start a business, another could work decades in a business setting mastering their craft. You have to choose which path is best for you based on your own skills & passions.

Along my own path, I’ve learned that it’s great to be inspired, but to avoid comparing myself to successful entrepreneurs before I know their full story.

Mastering a plan of attack against these 3 key uncertainties will help you push forward through the unknown:

1. When it’s time to go all in

More and more people are pursuing a side hustle outside of their 9-to-5. With the internet, we have the power to connect with people from almost anywhere. This gives us a huge opportunity to put ourselves out there with potential customers.

Today, marketing is more about connecting with customers and creating an awareness of our company online. This presents massive opportunity for us to tell our story, but can also make us feel like we’re never truly doing enough.

The internet is still very undefined and uncertain. This makes it so that the timing on when to go all in on our business is also uncertain. When we feel like we’re not doing enough, this can quickly lead to depression. According to Dr. Michael Freeman, a clinical professor at University of California, San Francisco, one in three entrepreneurs lives with depression. If you’re experiencing depression, seeking help from a psychologist can help.

Addressing these anxieties is crucial to your well-being. Since there’s usually no linear path towards entrepreneurship, it can be harder to gauge whether or not you’re on the right one. It also pays to speak with role models who are where you’d like to be one day. They might tell you that they actually regret going all in when they did & that gradually building your side hustle is the right move.

While you can’t always take advice word for word, it can bring some clarity to the timing on your business. If you still have a great deal of uncertainty yourself, come up with a plan of attack. After all, uncertainty doesn’t have to be a bad thing. You can look at it as a world of possibilities. Coming up with a planned regimen will help you to manage uncertainty to your advantage.

“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had — every day I’m learning something new.” – Richard Branson

2. Fear of not working hard enough

When your mind is constantly telling you that you’re not doing enough, it can become exhausting. This, in turn, actually takes you further away from your dreams. This is why it’s vital to create a plan amidst the unknown outcomes that you face.

If you’re just getting started on your side hustle and have no idea where it will take you, creating a simple schedule can protect your mental well-being. Whether you decide to spend 5 – 10 hours a week on your side hustle or you know it’s time to go all in, it pays to set guidelines. Otherwise, worry creeps in where it doesn’t belong.

Another key business strategy is to only focus on 1 or 2 main things. Building a business involves wearing many hats. If you can get clear on which ones are the most essential in your current phase, you will have more energy to keep moving forward. This will make it easier to scale your business in the long run. Whether this takes a couple months or a couple years, having a systematic resolution during each phase will help you to succeed.

3. Fear of wasting time

We’ve all heard the statistics that over half of all businesses fail within the first year. Taking it further, you might be wondering if your side hustle is even worth all the work you put in. Dealing with all these worries can become debilitating. While countless articles tell you to go for your dreams, those dreams still need to pay off!

Whether your dreams allow you to have financial freedom or get you closer to your dream job, it’s important to get clear on how the steps you take today will benefit you tomorrow. If you feel like you could be wasting time, try honing in on your focus. Instead of trying to take over the world, decide to become a master in one thing at a time.

“If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things.” – Vincent Van Gogh

Taking it a step further, write down your dream life in a one-page summary. If the work that you’re putting in now could lead to that dream, then the next step is to decide whether or not it’s scalable. For instance, if you’re writing articles, decide to put out content for a certain number of months.

After a certain time period of sticking to this goal, you can check back in and reevaluate your current plan. But, remember good things take time. Be realistic on how you gauge the worthiness of your strategy. For example, if you want to get paid to write, but haven’t written many articles, consider building out your library of content first.

The skills you’re mastering now might help you perform better in your day job or ensure your company successfully executes on offerings in the future. It all begins with deciding to avoid comparing yourself to the glitzy version of entrepreneurship that only exposes a portion of the truth. Instead, decide to master what you can control – your mindset & the work that you put in.

How are you making sure your side hustle ends up being profitable for you? Let us know some of your tips and advice in the comments below!

Jessica Brewer founded Think Train to help entrepreneurs execute an online presence through digital marketing. Her passion lies in helping companies & individuals pinpoint their purpose & further this message via online mediums. Follow her on instagram @jess_l_brewer or check out her website at www.thinktrain.io to learn more.

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3 Comments

3 Comments

  1. Sam Boghigian

    Mar 30, 2018 at 11:02 pm

    Couldn’t agree more with this post.

    I constantly worry about using every minute I can towards building my dream and I rarely feel as if I’ve done “enough”. It does get exhausting sometimes, but having patience and understanding that it is going to take years has helped me put my expectations into perspective and avoid totally burning out.

    Awesome article!

  2. Isaac Wechuli

    Mar 19, 2018 at 5:00 am

    true. i always feel that i dont work hard enough

    • Jess

      Mar 19, 2018 at 3:13 pm

      It’s a blessing & a curse. I’ve found it’s best for me to set a regimen & small goals so I can navigate through the uncertainty. Otherwise, you end up comparing yourself to the end goal when it takes a lot of small steps to get there!

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Your email address will not be published. Required fields are marked *

Entrepreneurs

5 Pillars to Creating an Unfair Advantage in Your Business

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business success
Image Credit: Unsplash

All of us want to create unfair advantages in our business that separate us from our competition. Nonetheless, doing this is easier said than done as everyday your competition is innovating and getting better. With today’s technology, overachievers are reaching higher levels of success than ever before. Naturally, if you are here reading Addicted2Success, then this means you too are an overachiever who is addicted to success.

Therefore, you need to create as many unfair advantages in your business as possible and you cannot do that on your own. You need to implement timeless truths and success principles that have worked for other successful people. You do not need to reinvent the wheel as it’s a waste of time. Instead, leverage the knowledge from those who are having major success right now.

John Malot, serial entrepreneur & co-founder of Build Your Empire, shared these pillars with me in a recent phone call and these pillars are the same ones he’s used in 8 companies that range from private aviation, real estate, blockchain technology, pharmaceuticals, and others.

Additionally he’s used these pillars to generate over 200 million dollars in revenue and be the king & queen-maker for 800-1000 6-Figure earners & 250 millionaires over the last 15 years inside his network marketing business that includes over 100,000 distributors.

The reason I share this is to show you that these pillars work to create unfair advantages regardless of the industry you’re in so pay attention so you can implement these 5 pillars right away.

Here are the 5 Pillars To Create An Unfair Advantage In Your Business:

1. Leadership

Ability to lead a team and develop other leaders. True leaders are able to develop other leaders by creating an environment of growth. In your business, you must have systems set up in place to develop other leaders. John C Maxwell, has developed an amazing 5 step process on how you can develop leaders in your business.

Follow these instructions in order:

  1. Do The Task Yourself
  2. Do The Task While They Watch You
  3. Let Them Do The Task While Watching
  4. Let Them Do The Task Alone
  5. Let Them Supervise A New Person While The New Person Does The Task

#5 is so important here because if you want to create true duplication in your business then you must show your leaders how they can develop new leaders themselves.

2. Culture

Culture is the vibe and energy of your business. This is the non-verbal energy in the room. This is the ambiance of how it feels to be a part of your company. Culture is the unspoken bond and relationship that your people feel towards you and your business. Having great people who love to be a part of your company is one of the best way to create an unfair advantage in your business.

If you have a strong culture then your people will work hard, stay late, come early, be friends with each other, and become the best version of themselves each day. And you want to know the crazy thing?! They will love doing it because they are happy about it! This is what happens when you build a great culture.

Culture duplicates and makes people happy and motivated. The best way to create culture is to treat everyone with respect, set expectations, hold each other accountable, and foster an environment for growth and positivity.

“Customers will never love a company until the employees love it first.” – Simon Sinek

3. Team Building

Team Building & Culture go hand-in-hand because your team will be influenced by the culture in your business. In order to build a great team you first have to become someone that others want to work with. This is one of the most overlooked factors when it comes to team building.

Ask yourself, “Why would someone better than me want to work with me? Why would this person want to invest their time and energy into what I’m doing?”. If you already have a team then you need to have team building exercises each month that bring your team together in a fun and engaging way.

In John’s companies, he frequently brings in authors to share their lessons with his people and he regularly plans retreats where his people can lock in, connect, grow, and stay engaged with each other by fostering deeper relationships. Lock people in and keep them together.

4. Social Media

Social Media is one of the best ways to grow your business and create an unfair advantage in your business. You can use social media to drive new leads into your business. John’s instagram community @BuildYourEmpire has over 1.5 million followers and growing each day. This is a major unfair advantage because this is an asset he can leverage to connect him with hungry and motivated individuals.

If you do not have a large social media following right now, that is okay. It’s not about how many followers you have, it’s about the value of the content you create. If you create valuable content on a consistent basis then your following will grow incrementally for certain. As long as you keep up your content creation more momentum and interest will flow into your business.

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

5. Track Record

This is self-explanatory. At the end of the day, you either put up or shut up. You have to have a track record showcasing what you’ve done in the past. A lot of people talk and say that they can do a good thing. If you want to have an unfair advantage in your business then you need to show your great work and have others do the talking for you! Nothing is more convincing than a respectful body of work. The best way to get someone to believe in you is to show them. As you continue building a track record you will notice more word of mouth referrals coming in.

These 5 pillars are essential if you want to create an unfair advantage in your business. Regardless of your industry, these pillars are universal and will work for you. If you can implement all 5 of these pillars then you will create unfair advantages in your business that separate you from the competition.

Which one of the above 5 pillars resonated most with you and why? Let us know in the comments below!

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Entrepreneurs

5 Facebook ‘Ad Hacks’ for Quickly Attracting Customers to Your New Hustle

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Image Credit: Digital Uncovered

Facebook has gotten a bit of a bad rap recently, with stories about changing algorithms and news feeds causing an increasing number of businesses to turn away from the platform. After all, what’s the point of spending your hard-earned marketing dollars if you aren’t going to get a solid return on investment?

Despite these fears, however, Facebook remains a quality resource for attracting customers to your e-commerce business. I should know — Facebook advertising has been one of the foundational elements that has helped me build several successful e-commerce stores.

It shouldn’t come as much of a surprise that your successes or failures with Facebook advertising will be largely dependent on the tactics you use.

Without further ado, here are some of the methods that I’ve found to be the most successful in building a following and finding new customers:

1. Facebook Groups

Facebook groups have been one of the best resources in my efforts to build a strong personal brand. My eCommerce Elites Mastermind group has quickly grown to be nearly 50,000 members, where new and veteran entrepreneurs ask for advice and share tips.

Whether you choose to start your own Facebook group or become an active participant in another industry-specific group, these communities offer a great opportunity to interact one-on-one with your target audience. Sharing your own insights is a great way to build niche authority, without needing to spend a lot of your marketing budget.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

2. Find the Engaged Niche

Targeting can make or break your Facebook ad campaign. While many businesses try to expand their reach as much as possible, this isn’t always the best course of action. For niche products, you may be better off targeting a smaller group — in particular, the “die-hards” of the industry.

Let’s say that you sell specialized artwork and photography of National Parks in the United States. While targeting interests such as “hiking” or “nature” may get you some sales, a U.S. specific product may be insignificant to many of the people in these groups. In this case, a wiser course of action would be to target individuals who like the National Parks featured in your artwork.

While the overall audience size will be smaller, these individuals are more likely to be the “die-hard” fans of these parks who are also more likely to purchase related products. A narrower niche can actually lead to more sales and a lower cost per conversion. For best results, check the affinity score for pages similar to yours to help find the most relevant audience interests.

3. Live Content

Going live may sound intimidating, but it can significantly improve your reach on Facebook. In fact, the social media giant reports that close to two billion people have watched at least one live broadcast on its platform. It isn’t hard to understand why.

For one thing, Facebook sends a notification to your followers when you go live. In my Facebook group, this has been a great way to share announcements and behind-the-scenes content, and such events have always generated great engagement.

Even more interesting, however, is that Facebook now allows for the placement of video ads during certain live broadcasts. Though Facebook has implemented stricter rules regarding who can broadcast ads and how often these ads can be played during a live stream, snagging a placement in these high-engagement posts can be a great way to reach new customers.

4. Rotate Your Ads

Facebook display ads continue to be the standard for many e-commerce businesses. Unfortunately, many entrepreneurs waste their ad budget by creating a single ad and repeatedly running it to the same group of customers. The more often someone is exposed to the same ad, the more likely they are to get annoyed by it.

One study found that by the time someone sees an ad on Facebook for the ninth time, clickthrough rate decreases by nearly 50 percent, while the cost per click increases by over 160 percent.

If you want to have a successful display campaign on Facebook, be willing to spend a little extra on the creative end of the process. Switching up the wording and images will ensure that your target audience won’t experience ad fatigue and develop negative feelings toward your brand.

“Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

5. Messenger Ads

Facebook Messenger Ads are a relatively new marketing tool, but they offer a lot of potential for e-commerce businesses. This allows you to send sponsored messages to a user through the Facebook Messenger app to promote sales events, offer special discounts and more. Messenger Ads can become especially effective when you utilize a messenger bot.

These chat bots allow for automated responses to a potential customer’s communications through Facebook Messenger. Not only does this reduce the time you need to spend actively monitoring these campaigns, but they can also help you achieve a higher clickthrough rate than standard email marketing.

Brand-Building Through Facebook

Facebook is a highly competitive marketplace, and there’s no denying that finding “ready to buy” customers can sometimes be easier said than done, but it’s not impossible. As you implement these tactics, you’ll be able to see better results from your Facebook marketing efforts and achieve the business growth you’re working for.

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Here’s Why Most New Entrepreneurs Will Fail

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Image Credit: Twenty20.com

For the last decade, I’ve traveled to hundreds of entrepreneurial and self-growth events where the themes are all about thinking big, and bold. I’ve done the world’s most intense experiential training designed to unlock power and purpose. What I noticed was simple, yet scathing in impact.

Most people weren’t going to achieve their dreams and vision for one reason and one reason only —lack of focus. Without focus, all the energy and possibility created would be lost, scattered and ultimately spent in places that didn’t really matter.

Most entrepreneurs and solopreneurs have no problem creating a powerful, bold vision. They don’t have issues cultivating the skills required, and most love learning and do it automatically. In most cases, they’re also surrounded by other people who are doing big things. These are all powerful markers and must-have ingredients for long term success.

Yet, what’s missing is what moves mountains, creates results and provides deep levels of achievement, and fulfillment: ruthless levels of focus. This is what you’re here for, because it matters — and bringing your dreams to life has to happen. So, how do you harness this level of focus and ensure your dreams come to life? In a distracted world, it’s never been harder and simultaneously rewarding.

Below, are 4 steps to help ensure your entrepreneurial success:

Step 1: Achieve clarity or pay the price

The first step to harnessing the power of focus is knowing what to do. Sounds simple, but clarity for entrepreneurs is crucial — otherwise your day will be filled with distractions. If you have no idea what to do, you’ll spend your time on the easy action steps and wonder why you aren’t seeing big results.

The best way I’ve found to do this with myself and countless clients is to set 90 day targets. These are much better than one year targets since they increase urgency due to how close they are, and are enough to produce a ton of results.

Ask yourself:

  • Where do I want to be in my business in 90 days? Set specific targets for revenue, audience size, content creation, etc depending on your specific business.
  • What can I do to get there? This is where you brain dump everything and don’t stop until you feel you got nothing left. Step away from it, and come back later before asking the next question.

Out of all of these, which are the 20% that will have the most impact? Circle the top priorities. These are usually the bigger projects that aren’t urgent, yet crucially important. Armed with clarity, it’s time to move on to the next step.

“The successful warrior is the average man with laser-like focus.” – Bruce Lee

Step 2: Put your big initiatives first

With the most important work identified, you’re now going to fill your calendar or workflow with the most important items. This means you start your day with time blocks solely dedicated towards those projects. Here’s why: Most people start their day with little tasks; checking off small things making us feel like we’re making progress —but don’t actually produce results.

Instead of checking email, social or even your websites subscribers first thing in the morning, do your most important work. I personally start the day off with a 90 day timeblock to tackle these, and the results have been incredible. It won’t be easy at first, but stick with it and you’ll start to gain confidence in your capability to bring your vision to life.

Step 3: Protect your focused time

You’ve got clarity, you’ve set your time blocks to work on the big movers in your business. You’re all set right? Wrong! It’s one thing to create time blocks, it’s an entirely different ball game to execute on them.

This is where boundaries come in. Make yourself unavailable to others, delete apps, and get off the smartphone. Recent research states the average American worker checks his or her email 88 times a day. Don’t be this person. Do anything you can to protect your focused time, and you’ll become an efficient, purposeful and consistent machine.

Step 4: Stay consistent and be patient

As I mentioned earlier, the lure of easy tasks and busyness can feel great, but it does very little to move our business forward. Using this system, you will feel tempted to go back into your old routines and habits.

The key to making this work, like anything —it takes consistency. The truth is you won’t notice a big shift if you do this for a week, but stay with it for the next 90 days, and you’ll be amazed at what you can create.

You’ll be making real progress with your brand, product or service —and fall in love with focus. Focus itself is a powerful driver of purpose and fulfillment. We’ve all had days as entrepreneurs where we were busy, yet exhausted at the end of the day. The power of this system is you’ll finish your work day knowing you’ve moved your business and life forward. No amount of motivational Instagram quotes can hold a candle to this feeling.

“Your life is controlled by what you focus on.” – Tony Robbins

Focus is your competitive advantage

Lastly, remember this: In a distracted world, focus becomes your competitive advantage. You’ll start to rise above in your niche as someone who is consistent and always delivering. People will start asking for your secret — and the latest hack.

Best of all, you’ll know you’re putting in the real work to make your dreams come to life and never look back. You’ll develop confidence instead of feeling stuck and scattered. As time passes, getting into your focus states will get easier, and the pay off will be even bigger.

Image courtesy of Twenty20.com

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3 Mindset Shifts That Will Grow Your Business

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Moving from solo-preneur to successful business leader requires a mindset shift before actual growth can happen. Key factors to consider are your strengths as a successful entrepreneur and how you can leverage these as you move forward. At the other end of the spectrum, those skills, behaviours and approaches which might have worked for you so far, but which no longer serve you and should be left behind.

Beyond this, here are three key shifts that every solo-preneur needs to work through on their journey to growing a strong sustainable company:

1. From improvisation to strategy

Let’s be honest, at the start, most of us found ourselves making it up as we went along – trying a few things, taking a few chances, risking a few punts. We improvised, we adapted, we made it work somehow. At some stage in your business journey though, improvising and making it up as you go along is no longer a viable approach. A more stable strategy is required as a platform for sustainable growth.

To the solo-preneur who is used to thinking on their feet and making decisions in-the-moment, this can be a challenge. However, it becomes particularly important once you have a growing team in place, because they’ll need clarity around their direction and purpose.

And that’s a key thing: clarity. More specifically, clarity around your purpose and direction.

What IS your long term vision, and can it be expressed in a sentence or two that everyone understands? What are your mid-term 3-5 year goals? What are you doing in the next 12-18 months to align with those 3-5 years goals?

From here on, your team becomes more actively involved in defining how the strategy turns into an actionable plan: How does this break down into quarterly goals for each area of your business? How do these quarterly goals translate into monthly actionable goals and tasks at an individual level?

At every stage, those involved should be aware of how their day to day work aligns with the overall strategic goals of the business. Get this right, and individuals are motivated and engaged because they can see where they are adding value and making a difference, and crucially where they are going. Get it wrong, and people lose sight of their purpose and direction. They’re more likely to become inward looking, task focused and fall into the trap of working in silos.

“You either control your mind or it controls you.” – Napoleon Hill

2. From holding on to letting go

At the start of your entrepreneurial journey, you had to be a jack of all trades: marketing – yep, that’s me. Finance? Me too.  Sales? Yes…that’ll be me. Service delivery and operations? Hmmm….yeah. Me. The irony is that whilst many entrepreneurs aspire to be able to step back from their business, most find it incredibly difficult to let go. It’s their ‘baby’, after all.

Whatever the size of business, a key factor in growth is for the founder to move from doer to delegator. But whilst in principle that’s easy enough, emotionally it can be hard. The stark fact is that other people won’t do things in the same way that you do but that doesn’t make it wrong.

One of the most useful things that an entrepreneur moving to business leader can do is be brutally honest with themselves as to why they struggle to let go. Are you worried that people won’t do the task as well as you can? Is it quicker to do it yourself? Do you simply not know who you could delegate to? Or do you just not want to let go of something you enjoy doing?

The practicalities of delegation and working through others are pretty straightforward – it’s the mindset shift of letting go that needs to happen first.

Ask yourself: What must you let go of in order to deliver results through others, practically and emotionally? How are you communicating your expectations of what you want others to deliver? (and would they agree with you?!) What does letting go free you up to do?

This last point is often the clincher that allows entrepreneurs to break out of the ‘gotta do it all myself’ rut – the realisation that you simply cannot become a business leader and grow your company if you stay stuck on purely operational tasks.

3. From working IN your business to working ON your business

The whole ‘letting go’ factor is moving towards one thing: the ability to focus on growing your business and moving it forward. The CEO role is fundamentally about building the skills to achieve through others so that you can fully embrace that senior leadership role, and focusing on what really matters.

However, at the outset of business growth, you’ll probably find yourself dragged back into the day-to-day fairly often. It’s vital at that stage to schedule in time to work on your business rather than in it – put it in your diary and stick to it. Yes it will be a juggling act to start with, but without a concerted effort to focus on getting things in place for your business’ next steps, they just won’t happen.

Your focus must shift from the day to day to the big picture, steering your business forward by providing the leadership and direction, identifying and removing barriers to growth and putting in place the things that your business needs in order to move forward; the right people, the right processes and systems, the right culture and day to day practices.

“Whenever you see a successful business, someone once made a courageous decision.” – Peter F. Drucker

A word of caution, taking the long term, big picture view of the business leader doesn’t mean losing sight of the day to day. It’s important that communications within any business are two way, and that you’re gathering information from the ‘coal face’ (especially where customers are concerned) as well as clearly communicating aspirations goals and targets.

So is it time for you to shift? Is it time for you to move from solo-preneur / entrepreneur to business leader? Has the time come for you to no longer roll up your sleeves to swab the deck, splice the mainbrace or clean the bilge pump – but to become Captain of the ship? Work on your mindset first – the rest will follow.

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5 Pillars to Creating an Unfair Advantage in Your Business

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business success
Image Credit: Unsplash

All of us want to create unfair advantages in our business that separate us from our competition. Nonetheless, doing this is easier said than done as everyday your competition is innovating and getting better. With today’s technology, overachievers are reaching higher levels of success than ever before. Naturally, if you are here reading Addicted2Success, then this means you too are an overachiever who is addicted to success. (more…)

Rob Fajardo is 23 year old Thought Leader from NJ. He founded a brand called Leave Normal Behind, a content, community, and events hub for purpose driven people. The mission of LNB is to bring together purpose driven people and inspire them to become the best versions of themselves by creating things that matter and encouraging others to do the same. He is also the viral marketing mastermind behind fidget spinners (check @fidget360 on IG) and helped Gerard Adams, Co-Founder of Elite Daily, establish the executive team at Fownders responsible for building the Seed-2-Scale program there. If you want to get connect with Rob you can email him rob@leavenormalbehind.com.

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3 Comments

3 Comments

  1. Sam Boghigian

    Mar 30, 2018 at 11:02 pm

    Couldn’t agree more with this post.

    I constantly worry about using every minute I can towards building my dream and I rarely feel as if I’ve done “enough”. It does get exhausting sometimes, but having patience and understanding that it is going to take years has helped me put my expectations into perspective and avoid totally burning out.

    Awesome article!

  2. Isaac Wechuli

    Mar 19, 2018 at 5:00 am

    true. i always feel that i dont work hard enough

    • Jess

      Mar 19, 2018 at 3:13 pm

      It’s a blessing & a curse. I’ve found it’s best for me to set a regimen & small goals so I can navigate through the uncertainty. Otherwise, you end up comparing yourself to the end goal when it takes a lot of small steps to get there!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

5 Pillars to Creating an Unfair Advantage in Your Business

Published

on

business success
Image Credit: Unsplash

All of us want to create unfair advantages in our business that separate us from our competition. Nonetheless, doing this is easier said than done as everyday your competition is innovating and getting better. With today’s technology, overachievers are reaching higher levels of success than ever before. Naturally, if you are here reading Addicted2Success, then this means you too are an overachiever who is addicted to success.

Therefore, you need to create as many unfair advantages in your business as possible and you cannot do that on your own. You need to implement timeless truths and success principles that have worked for other successful people. You do not need to reinvent the wheel as it’s a waste of time. Instead, leverage the knowledge from those who are having major success right now.

John Malot, serial entrepreneur & co-founder of Build Your Empire, shared these pillars with me in a recent phone call and these pillars are the same ones he’s used in 8 companies that range from private aviation, real estate, blockchain technology, pharmaceuticals, and others.

Additionally he’s used these pillars to generate over 200 million dollars in revenue and be the king & queen-maker for 800-1000 6-Figure earners & 250 millionaires over the last 15 years inside his network marketing business that includes over 100,000 distributors.

The reason I share this is to show you that these pillars work to create unfair advantages regardless of the industry you’re in so pay attention so you can implement these 5 pillars right away.

Here are the 5 Pillars To Create An Unfair Advantage In Your Business:

1. Leadership

Ability to lead a team and develop other leaders. True leaders are able to develop other leaders by creating an environment of growth. In your business, you must have systems set up in place to develop other leaders. John C Maxwell, has developed an amazing 5 step process on how you can develop leaders in your business.

Follow these instructions in order:

  1. Do The Task Yourself
  2. Do The Task While They Watch You
  3. Let Them Do The Task While Watching
  4. Let Them Do The Task Alone
  5. Let Them Supervise A New Person While The New Person Does The Task

#5 is so important here because if you want to create true duplication in your business then you must show your leaders how they can develop new leaders themselves.

2. Culture

Culture is the vibe and energy of your business. This is the non-verbal energy in the room. This is the ambiance of how it feels to be a part of your company. Culture is the unspoken bond and relationship that your people feel towards you and your business. Having great people who love to be a part of your company is one of the best way to create an unfair advantage in your business.

If you have a strong culture then your people will work hard, stay late, come early, be friends with each other, and become the best version of themselves each day. And you want to know the crazy thing?! They will love doing it because they are happy about it! This is what happens when you build a great culture.

Culture duplicates and makes people happy and motivated. The best way to create culture is to treat everyone with respect, set expectations, hold each other accountable, and foster an environment for growth and positivity.

“Customers will never love a company until the employees love it first.” – Simon Sinek

3. Team Building

Team Building & Culture go hand-in-hand because your team will be influenced by the culture in your business. In order to build a great team you first have to become someone that others want to work with. This is one of the most overlooked factors when it comes to team building.

Ask yourself, “Why would someone better than me want to work with me? Why would this person want to invest their time and energy into what I’m doing?”. If you already have a team then you need to have team building exercises each month that bring your team together in a fun and engaging way.

In John’s companies, he frequently brings in authors to share their lessons with his people and he regularly plans retreats where his people can lock in, connect, grow, and stay engaged with each other by fostering deeper relationships. Lock people in and keep them together.

4. Social Media

Social Media is one of the best ways to grow your business and create an unfair advantage in your business. You can use social media to drive new leads into your business. John’s instagram community @BuildYourEmpire has over 1.5 million followers and growing each day. This is a major unfair advantage because this is an asset he can leverage to connect him with hungry and motivated individuals.

If you do not have a large social media following right now, that is okay. It’s not about how many followers you have, it’s about the value of the content you create. If you create valuable content on a consistent basis then your following will grow incrementally for certain. As long as you keep up your content creation more momentum and interest will flow into your business.

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

5. Track Record

This is self-explanatory. At the end of the day, you either put up or shut up. You have to have a track record showcasing what you’ve done in the past. A lot of people talk and say that they can do a good thing. If you want to have an unfair advantage in your business then you need to show your great work and have others do the talking for you! Nothing is more convincing than a respectful body of work. The best way to get someone to believe in you is to show them. As you continue building a track record you will notice more word of mouth referrals coming in.

These 5 pillars are essential if you want to create an unfair advantage in your business. Regardless of your industry, these pillars are universal and will work for you. If you can implement all 5 of these pillars then you will create unfair advantages in your business that separate you from the competition.

Which one of the above 5 pillars resonated most with you and why? Let us know in the comments below!

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5 Facebook ‘Ad Hacks’ for Quickly Attracting Customers to Your New Hustle

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Image Credit: Digital Uncovered

Facebook has gotten a bit of a bad rap recently, with stories about changing algorithms and news feeds causing an increasing number of businesses to turn away from the platform. After all, what’s the point of spending your hard-earned marketing dollars if you aren’t going to get a solid return on investment?

Despite these fears, however, Facebook remains a quality resource for attracting customers to your e-commerce business. I should know — Facebook advertising has been one of the foundational elements that has helped me build several successful e-commerce stores.

It shouldn’t come as much of a surprise that your successes or failures with Facebook advertising will be largely dependent on the tactics you use.

Without further ado, here are some of the methods that I’ve found to be the most successful in building a following and finding new customers:

1. Facebook Groups

Facebook groups have been one of the best resources in my efforts to build a strong personal brand. My eCommerce Elites Mastermind group has quickly grown to be nearly 50,000 members, where new and veteran entrepreneurs ask for advice and share tips.

Whether you choose to start your own Facebook group or become an active participant in another industry-specific group, these communities offer a great opportunity to interact one-on-one with your target audience. Sharing your own insights is a great way to build niche authority, without needing to spend a lot of your marketing budget.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

2. Find the Engaged Niche

Targeting can make or break your Facebook ad campaign. While many businesses try to expand their reach as much as possible, this isn’t always the best course of action. For niche products, you may be better off targeting a smaller group — in particular, the “die-hards” of the industry.

Let’s say that you sell specialized artwork and photography of National Parks in the United States. While targeting interests such as “hiking” or “nature” may get you some sales, a U.S. specific product may be insignificant to many of the people in these groups. In this case, a wiser course of action would be to target individuals who like the National Parks featured in your artwork.

While the overall audience size will be smaller, these individuals are more likely to be the “die-hard” fans of these parks who are also more likely to purchase related products. A narrower niche can actually lead to more sales and a lower cost per conversion. For best results, check the affinity score for pages similar to yours to help find the most relevant audience interests.

3. Live Content

Going live may sound intimidating, but it can significantly improve your reach on Facebook. In fact, the social media giant reports that close to two billion people have watched at least one live broadcast on its platform. It isn’t hard to understand why.

For one thing, Facebook sends a notification to your followers when you go live. In my Facebook group, this has been a great way to share announcements and behind-the-scenes content, and such events have always generated great engagement.

Even more interesting, however, is that Facebook now allows for the placement of video ads during certain live broadcasts. Though Facebook has implemented stricter rules regarding who can broadcast ads and how often these ads can be played during a live stream, snagging a placement in these high-engagement posts can be a great way to reach new customers.

4. Rotate Your Ads

Facebook display ads continue to be the standard for many e-commerce businesses. Unfortunately, many entrepreneurs waste their ad budget by creating a single ad and repeatedly running it to the same group of customers. The more often someone is exposed to the same ad, the more likely they are to get annoyed by it.

One study found that by the time someone sees an ad on Facebook for the ninth time, clickthrough rate decreases by nearly 50 percent, while the cost per click increases by over 160 percent.

If you want to have a successful display campaign on Facebook, be willing to spend a little extra on the creative end of the process. Switching up the wording and images will ensure that your target audience won’t experience ad fatigue and develop negative feelings toward your brand.

“Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

5. Messenger Ads

Facebook Messenger Ads are a relatively new marketing tool, but they offer a lot of potential for e-commerce businesses. This allows you to send sponsored messages to a user through the Facebook Messenger app to promote sales events, offer special discounts and more. Messenger Ads can become especially effective when you utilize a messenger bot.

These chat bots allow for automated responses to a potential customer’s communications through Facebook Messenger. Not only does this reduce the time you need to spend actively monitoring these campaigns, but they can also help you achieve a higher clickthrough rate than standard email marketing.

Brand-Building Through Facebook

Facebook is a highly competitive marketplace, and there’s no denying that finding “ready to buy” customers can sometimes be easier said than done, but it’s not impossible. As you implement these tactics, you’ll be able to see better results from your Facebook marketing efforts and achieve the business growth you’re working for.

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Here’s Why Most New Entrepreneurs Will Fail

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For the last decade, I’ve traveled to hundreds of entrepreneurial and self-growth events where the themes are all about thinking big, and bold. I’ve done the world’s most intense experiential training designed to unlock power and purpose. What I noticed was simple, yet scathing in impact.

Most people weren’t going to achieve their dreams and vision for one reason and one reason only —lack of focus. Without focus, all the energy and possibility created would be lost, scattered and ultimately spent in places that didn’t really matter.

Most entrepreneurs and solopreneurs have no problem creating a powerful, bold vision. They don’t have issues cultivating the skills required, and most love learning and do it automatically. In most cases, they’re also surrounded by other people who are doing big things. These are all powerful markers and must-have ingredients for long term success.

Yet, what’s missing is what moves mountains, creates results and provides deep levels of achievement, and fulfillment: ruthless levels of focus. This is what you’re here for, because it matters — and bringing your dreams to life has to happen. So, how do you harness this level of focus and ensure your dreams come to life? In a distracted world, it’s never been harder and simultaneously rewarding.

Below, are 4 steps to help ensure your entrepreneurial success:

Step 1: Achieve clarity or pay the price

The first step to harnessing the power of focus is knowing what to do. Sounds simple, but clarity for entrepreneurs is crucial — otherwise your day will be filled with distractions. If you have no idea what to do, you’ll spend your time on the easy action steps and wonder why you aren’t seeing big results.

The best way I’ve found to do this with myself and countless clients is to set 90 day targets. These are much better than one year targets since they increase urgency due to how close they are, and are enough to produce a ton of results.

Ask yourself:

  • Where do I want to be in my business in 90 days? Set specific targets for revenue, audience size, content creation, etc depending on your specific business.
  • What can I do to get there? This is where you brain dump everything and don’t stop until you feel you got nothing left. Step away from it, and come back later before asking the next question.

Out of all of these, which are the 20% that will have the most impact? Circle the top priorities. These are usually the bigger projects that aren’t urgent, yet crucially important. Armed with clarity, it’s time to move on to the next step.

“The successful warrior is the average man with laser-like focus.” – Bruce Lee

Step 2: Put your big initiatives first

With the most important work identified, you’re now going to fill your calendar or workflow with the most important items. This means you start your day with time blocks solely dedicated towards those projects. Here’s why: Most people start their day with little tasks; checking off small things making us feel like we’re making progress —but don’t actually produce results.

Instead of checking email, social or even your websites subscribers first thing in the morning, do your most important work. I personally start the day off with a 90 day timeblock to tackle these, and the results have been incredible. It won’t be easy at first, but stick with it and you’ll start to gain confidence in your capability to bring your vision to life.

Step 3: Protect your focused time

You’ve got clarity, you’ve set your time blocks to work on the big movers in your business. You’re all set right? Wrong! It’s one thing to create time blocks, it’s an entirely different ball game to execute on them.

This is where boundaries come in. Make yourself unavailable to others, delete apps, and get off the smartphone. Recent research states the average American worker checks his or her email 88 times a day. Don’t be this person. Do anything you can to protect your focused time, and you’ll become an efficient, purposeful and consistent machine.

Step 4: Stay consistent and be patient

As I mentioned earlier, the lure of easy tasks and busyness can feel great, but it does very little to move our business forward. Using this system, you will feel tempted to go back into your old routines and habits.

The key to making this work, like anything —it takes consistency. The truth is you won’t notice a big shift if you do this for a week, but stay with it for the next 90 days, and you’ll be amazed at what you can create.

You’ll be making real progress with your brand, product or service —and fall in love with focus. Focus itself is a powerful driver of purpose and fulfillment. We’ve all had days as entrepreneurs where we were busy, yet exhausted at the end of the day. The power of this system is you’ll finish your work day knowing you’ve moved your business and life forward. No amount of motivational Instagram quotes can hold a candle to this feeling.

“Your life is controlled by what you focus on.” – Tony Robbins

Focus is your competitive advantage

Lastly, remember this: In a distracted world, focus becomes your competitive advantage. You’ll start to rise above in your niche as someone who is consistent and always delivering. People will start asking for your secret — and the latest hack.

Best of all, you’ll know you’re putting in the real work to make your dreams come to life and never look back. You’ll develop confidence instead of feeling stuck and scattered. As time passes, getting into your focus states will get easier, and the pay off will be even bigger.

Image courtesy of Twenty20.com

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3 Mindset Shifts That Will Grow Your Business

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Moving from solo-preneur to successful business leader requires a mindset shift before actual growth can happen. Key factors to consider are your strengths as a successful entrepreneur and how you can leverage these as you move forward. At the other end of the spectrum, those skills, behaviours and approaches which might have worked for you so far, but which no longer serve you and should be left behind.

Beyond this, here are three key shifts that every solo-preneur needs to work through on their journey to growing a strong sustainable company:

1. From improvisation to strategy

Let’s be honest, at the start, most of us found ourselves making it up as we went along – trying a few things, taking a few chances, risking a few punts. We improvised, we adapted, we made it work somehow. At some stage in your business journey though, improvising and making it up as you go along is no longer a viable approach. A more stable strategy is required as a platform for sustainable growth.

To the solo-preneur who is used to thinking on their feet and making decisions in-the-moment, this can be a challenge. However, it becomes particularly important once you have a growing team in place, because they’ll need clarity around their direction and purpose.

And that’s a key thing: clarity. More specifically, clarity around your purpose and direction.

What IS your long term vision, and can it be expressed in a sentence or two that everyone understands? What are your mid-term 3-5 year goals? What are you doing in the next 12-18 months to align with those 3-5 years goals?

From here on, your team becomes more actively involved in defining how the strategy turns into an actionable plan: How does this break down into quarterly goals for each area of your business? How do these quarterly goals translate into monthly actionable goals and tasks at an individual level?

At every stage, those involved should be aware of how their day to day work aligns with the overall strategic goals of the business. Get this right, and individuals are motivated and engaged because they can see where they are adding value and making a difference, and crucially where they are going. Get it wrong, and people lose sight of their purpose and direction. They’re more likely to become inward looking, task focused and fall into the trap of working in silos.

“You either control your mind or it controls you.” – Napoleon Hill

2. From holding on to letting go

At the start of your entrepreneurial journey, you had to be a jack of all trades: marketing – yep, that’s me. Finance? Me too.  Sales? Yes…that’ll be me. Service delivery and operations? Hmmm….yeah. Me. The irony is that whilst many entrepreneurs aspire to be able to step back from their business, most find it incredibly difficult to let go. It’s their ‘baby’, after all.

Whatever the size of business, a key factor in growth is for the founder to move from doer to delegator. But whilst in principle that’s easy enough, emotionally it can be hard. The stark fact is that other people won’t do things in the same way that you do but that doesn’t make it wrong.

One of the most useful things that an entrepreneur moving to business leader can do is be brutally honest with themselves as to why they struggle to let go. Are you worried that people won’t do the task as well as you can? Is it quicker to do it yourself? Do you simply not know who you could delegate to? Or do you just not want to let go of something you enjoy doing?

The practicalities of delegation and working through others are pretty straightforward – it’s the mindset shift of letting go that needs to happen first.

Ask yourself: What must you let go of in order to deliver results through others, practically and emotionally? How are you communicating your expectations of what you want others to deliver? (and would they agree with you?!) What does letting go free you up to do?

This last point is often the clincher that allows entrepreneurs to break out of the ‘gotta do it all myself’ rut – the realisation that you simply cannot become a business leader and grow your company if you stay stuck on purely operational tasks.

3. From working IN your business to working ON your business

The whole ‘letting go’ factor is moving towards one thing: the ability to focus on growing your business and moving it forward. The CEO role is fundamentally about building the skills to achieve through others so that you can fully embrace that senior leadership role, and focusing on what really matters.

However, at the outset of business growth, you’ll probably find yourself dragged back into the day-to-day fairly often. It’s vital at that stage to schedule in time to work on your business rather than in it – put it in your diary and stick to it. Yes it will be a juggling act to start with, but without a concerted effort to focus on getting things in place for your business’ next steps, they just won’t happen.

Your focus must shift from the day to day to the big picture, steering your business forward by providing the leadership and direction, identifying and removing barriers to growth and putting in place the things that your business needs in order to move forward; the right people, the right processes and systems, the right culture and day to day practices.

“Whenever you see a successful business, someone once made a courageous decision.” – Peter F. Drucker

A word of caution, taking the long term, big picture view of the business leader doesn’t mean losing sight of the day to day. It’s important that communications within any business are two way, and that you’re gathering information from the ‘coal face’ (especially where customers are concerned) as well as clearly communicating aspirations goals and targets.

So is it time for you to shift? Is it time for you to move from solo-preneur / entrepreneur to business leader? Has the time come for you to no longer roll up your sleeves to swab the deck, splice the mainbrace or clean the bilge pump – but to become Captain of the ship? Work on your mindset first – the rest will follow.

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