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It’s Time You Know the Truth About Mental Health for Entrepreneurs

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We live in a world where entrepreneurship is constantly glamorized. We see the lives of those fearless risk-takers and admire their drive to run off virtually no sleep in pursuit of their passion. It makes us feel alive seeing people who truly went for it. It inspires us and it motivates us beyond belief.

However, what we fail to see is their entire story. We compare ourselves to their hustle, yet we have no idea how they truly got there. This can cause us to develop expectations of what being an entrepreneur is which can be deceiving.

We fail to understand that there are countless paths to becoming an entrepreneur. While one person might forgo college to start a business, another could work decades in a business setting mastering their craft. You have to choose which path is best for you based on your own skills & passions.

Along my own path, I’ve learned that it’s great to be inspired, but to avoid comparing myself to successful entrepreneurs before I know their full story.

Mastering a plan of attack against these 3 key uncertainties will help you push forward through the unknown:

1. When it’s time to go all in

More and more people are pursuing a side hustle outside of their 9-to-5. With the internet, we have the power to connect with people from almost anywhere. This gives us a huge opportunity to put ourselves out there with potential customers.

Today, marketing is more about connecting with customers and creating an awareness of our company online. This presents massive opportunity for us to tell our story, but can also make us feel like we’re never truly doing enough.

The internet is still very undefined and uncertain. This makes it so that the timing on when to go all in on our business is also uncertain. When we feel like we’re not doing enough, this can quickly lead to depression. According to Dr. Michael Freeman, a clinical professor at University of California, San Francisco, one in three entrepreneurs lives with depression. If you’re experiencing depression, seeking help from a psychologist can help.

Addressing these anxieties is crucial to your well-being. Since there’s usually no linear path towards entrepreneurship, it can be harder to gauge whether or not you’re on the right one. It also pays to speak with role models who are where you’d like to be one day. They might tell you that they actually regret going all in when they did & that gradually building your side hustle is the right move.

While you can’t always take advice word for word, it can bring some clarity to the timing on your business. If you still have a great deal of uncertainty yourself, come up with a plan of attack. After all, uncertainty doesn’t have to be a bad thing. You can look at it as a world of possibilities. Coming up with a planned regimen will help you to manage uncertainty to your advantage.

“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had — every day I’m learning something new.” – Richard Branson

2. Fear of not working hard enough

When your mind is constantly telling you that you’re not doing enough, it can become exhausting. This, in turn, actually takes you further away from your dreams. This is why it’s vital to create a plan amidst the unknown outcomes that you face.

If you’re just getting started on your side hustle and have no idea where it will take you, creating a simple schedule can protect your mental well-being. Whether you decide to spend 5 – 10 hours a week on your side hustle or you know it’s time to go all in, it pays to set guidelines. Otherwise, worry creeps in where it doesn’t belong.

Another key business strategy is to only focus on 1 or 2 main things. Building a business involves wearing many hats. If you can get clear on which ones are the most essential in your current phase, you will have more energy to keep moving forward. This will make it easier to scale your business in the long run. Whether this takes a couple months or a couple years, having a systematic resolution during each phase will help you to succeed.

3. Fear of wasting time

We’ve all heard the statistics that over half of all businesses fail within the first year. Taking it further, you might be wondering if your side hustle is even worth all the work you put in. Dealing with all these worries can become debilitating. While countless articles tell you to go for your dreams, those dreams still need to pay off!

Whether your dreams allow you to have financial freedom or get you closer to your dream job, it’s important to get clear on how the steps you take today will benefit you tomorrow. If you feel like you could be wasting time, try honing in on your focus. Instead of trying to take over the world, decide to become a master in one thing at a time.

“If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things.” – Vincent Van Gogh

Taking it a step further, write down your dream life in a one-page summary. If the work that you’re putting in now could lead to that dream, then the next step is to decide whether or not it’s scalable. For instance, if you’re writing articles, decide to put out content for a certain number of months.

After a certain time period of sticking to this goal, you can check back in and reevaluate your current plan. But, remember good things take time. Be realistic on how you gauge the worthiness of your strategy. For example, if you want to get paid to write, but haven’t written many articles, consider building out your library of content first.

The skills you’re mastering now might help you perform better in your day job or ensure your company successfully executes on offerings in the future. It all begins with deciding to avoid comparing yourself to the glitzy version of entrepreneurship that only exposes a portion of the truth. Instead, decide to master what you can control – your mindset & the work that you put in.

How are you making sure your side hustle ends up being profitable for you? Let us know some of your tips and advice in the comments below!

Jessica Brewer founded Think Train to help entrepreneurs execute an online presence through digital marketing. Her passion lies in helping companies & individuals pinpoint their purpose & further this message via online mediums. Follow her on instagram @jess_l_brewer or check out her website at www.thinktrain.io to learn more.

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3 Comments

3 Comments

  1. Sam Boghigian

    Mar 30, 2018 at 11:02 pm

    Couldn’t agree more with this post.

    I constantly worry about using every minute I can towards building my dream and I rarely feel as if I’ve done “enough”. It does get exhausting sometimes, but having patience and understanding that it is going to take years has helped me put my expectations into perspective and avoid totally burning out.

    Awesome article!

  2. Isaac Wechuli

    Mar 19, 2018 at 5:00 am

    true. i always feel that i dont work hard enough

    • Jess

      Mar 19, 2018 at 3:13 pm

      It’s a blessing & a curse. I’ve found it’s best for me to set a regimen & small goals so I can navigate through the uncertainty. Otherwise, you end up comparing yourself to the end goal when it takes a lot of small steps to get there!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

How to Brand Yourself and Your Business at the Same Time

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Image Credit: Unsplash

In the age of automation, people seek to feel personally connected to companies more than ever. The most successful brands have a well-developed narrative and voice, delivering messages to their followers with an air of approachability and ease. Nobody can deny that they prefer feeling like they are being talked with and not talked at.

For many companies, this process involves telling the story of their CEO/Founder just as much as telling the story of the company. A company’s foundation and values is often based on those of its founder’s, and building a successful brand often begins with a certain level of personal publicity and networking. It’s common knowledge that investors invest in ideas, and ideas are direct products of people. So, as the person behind an idea, how can you ensure you are doing yourself and your company justice in terms of branding?

Below are 3 characteristics of your brand you must think about in order to be a success:

1. What’s Your Story?

Make your company’s story your story. People revere Steve Jobs just as much as they do Apple, because they have followed his and Wozniak’s struggles and successes for just as long. With his trademark black turtleneck, Levi’s 501s, and mega-casual New Balance sneakers, the simplicity of his look directly mirrored the minimalism of Apple’s design. Be it unintentionally, Jobs branded himself just as much as he did Apple.

Whether you’re the owner of a startup or small business, you will want to establish this same connection. On your company’s “About” page, tell about your history and how it has led you to where you are now. Discuss your vision, goals, and aspirations for the future of the company and how events in your personal life inspired you to begin your business.

For example, real-estate guru Barbara Corcoran has frequently discussed how a failed relationship and financially-strained upbringing led her to the establishment of her multi-million dollar firm. Candidness and personal publicity are what people admire most in a founder. So sit down, decide what story you want to tell, determine what kind of voice you are going to use to tell it (be it modest, confident, or humorous), and then decide how you want to tell it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

2. Set Your Brand into Motion

As discussed, branding is all about the story you tell and how you tell it. Social media has become an excellent outlet for that, because it is the one place where a brand can behave as a person. You create your company’s Facebook page and people watch as it interacts with other people. Of course, this is a person acting on behalf of the brand, but that person has a personality, candor, and voice that people begin to associate with the brand itself.

You may be a one-man-band handling your own marketing and day-to-day operations, or you may have hired a marketing rep/team to handle the social media for you. If it’s the latter, establishing a shared belief of what the voice is for your brand is crucial. Nobody will follow a company whose tone is inconsistent. People like reliability, trustworthiness, and relatability.

Whatever voice you choose for your brand should not be too far off from your own. The names of Elon Musk’s business ventures and projects are based directly on his spontaneous wit and spasmodic humor, i.e. the Boring Company, the BFR, and Tesla models S, 3, X, Y (released in that order for an obvious end result).

Much like Musk did, using platforms such as Facebook and Twitter is an important element in voicing your and your brand’s opinions. You will want to gain traction on your personal and your business accounts, and interweave the topics and narrative styles of both accounts on a consistent basis.

3. Be Your Brand

Business cards, interviews, your company website, and networking events – these are all ways to solidify and build your brand. Wherever you go, you are embodying a persona that people will forever associate with your business. By having a say in your company’s identity, that persona will even show in aspects like your logo, website design, and mission statement. Knowledge of branding means that you will always be your own publicist, even when you can one day afford to hire one.

Self-branding is the precursor to success, hence the rise of influencers and public figures in the social media era. Developing your personal brand and having an existing following will garner the much-needed support for your business. Suddenly, the people who have followed you personally become potential investors, crowd funders, and advertisers (never underestimate the power of the “share” button) for your business.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

Creating continuity, popularity, and solidarity between your personal brand and your company’s brand is as simple as ensuring you pour as much of yourself into your company’s work as possible. This involves being directly involved in establishing its image, pitching it to investors, and writing articles on behalf of your company for publishers and influencers. You are your own spokesperson, and social media makes that feat easier than ever.

How do you make sure you’re branding yourself correctly whether as an individual or a with your business? Let us know your thoughts below!

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5 Reasons Why Perfectionists Cannot Be Entrepreneurs

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Image Credit: Twenty20.com

Perfectionists have high standards for themselves and for others. In an office environment, as employees, they take their responsibilities seriously and never complete any task or project without double-checking even the minutest detail to ensure that it is perfect. They can be irritating to others, too, because they expect the same perfection from their co-workers.

When a perfectionist who has been amazing on the job decides that they want to strike out as an entrepreneur, there are personality traits that can really work against success. Knowing about these in advance may help a perfectionist avoid some of these pitfalls.

Here are five of those pitfalls:

1. I Have to Do It Myself

Perfectionists believe only they can complete a task or project exactly right. Due to this, they operate in two ways:

  • If they have a team with specific tasks, they will micro-manage every step of the way. Having done this myself, I can confirm that this is exhausting.
  • They don’t employ or outsource anything, because they must control every aspect of their businesses and spend whatever time is necessary to complete every task themselves. They must feel in control or things will go wrong.

The problem of course is that, as business tasks and processes expand, the perfectionist finds himself grappling with an ever-expanding list of tasks to perform. At some point, he “hits a wall,” because there are just not enough hours in the day to get everything done. Ultimately, this means that there will be tasks not completed exactly right, and this is a “killer” for the perfectionist.

The solution is not an easy one. It will require admission that no one can be “perfect” in every facet of a business. For me, it was the accounting function. If a perfectionist can pick just one facet of the business that must be tasked to someone else, this is a major first step. After that major first step, it will gradually become easier to task out other facets. It’s gradual, and it is a process.

2. Inability to Accept Feedback

Because a perfectionist truly believes only they can “do it right,” when positive or negative feedback comes along their defenses are immediately activated.

Perfectionists have difficulty admitting any weakness. While most entrepreneurs seek advice and counsel from others as they develop their business plans and steps toward a launch, perfectionists tend not to seek advice, believing again that only they can make the process work. They must strive to develop the perfect product or service, no matter how long that may take.

One famous perfectionist was Steve Jobs of Apple. He wanted control of every aspect of product development and insisted that every employee come to him for approval of every detail of a new product innovation. He was unrelenting and known for bursts of anger, often firing employees at will, and that led to his removal from the company at one point. However, he did have a transformation of sorts after he was brought back in to revive Apple, and his perfectionism did modify, especially after he became ill.

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk

3. Perfectionists Delay Launches

When a perfectionist decides to strike out on his own, he develops a product or a service for which he believes there is a customer base. He develops a business plan and establishes timelines, just as most would-be entrepreneurs do.

The difference between perfectionist and non-perfectionist entrepreneurs is this: the non-perfectionist is willing to develop an MVP, launch it, test the waters, and modify and improve that product or service as they receive feedback and data from marketing and sales efforts.

The perfectionist, on the other hand, cannot launch a less-than-perfect product or service. They fear rejection and failure. There will always be something that can be improved in some way. The result is that a launch is indefinitely delayed and so are marketing plans and the development of a customer base.

4. Perfectionists Suffer from Lack of Balance

Because of their obsession with both doing it all themselves and being perfect in everything, perfectionist entrepreneurs will find themselves increasing their work hours and spending every waking hour on business-related activities. Ultimately, they will sacrifice social activities, time with family, vacations, and even small previous pleasures, like a lunch or dinner out or shopping. They avoid phone calls from friends, forego meals and sleep, and often suffer from insomnia and chronic fatigue.

In short, work becomes the perfectionist’s entire life. These long, unrelenting hours, often combined with stress because of the never-ending list of tasks, lead to burnout. And when burnout is reached, it’s impossible to function effectively. The signs of this include inability to focus and forgetfulness – something that a perfectionist cannot tolerate.

“It’s all about quality of life and finding a happy balance between work and friends and family.” – Philip Green

5. Perfectionists Will Lose Their Creativity

One of the key ingredients of successful entrepreneurship is creative thought and problem-solving. This is how new products and services are developed or existing ones improved along with how new and unique marketing strategies are developed.

When perfectionists are so focused on those tasks at hand and dealing with the fear that things will not be perfect, they lose their ability to think “outside of the box.”

Even though Steve Jobs was a perfectionist, he was able to back off at times and to “dream” of what could be. This drove Apple to new heights under his returned leadership and his change in mental approach.

It’s not that perfectionists cannot be successful entrepreneurs, it’s that they have to work to accept that “done” can actually be as good or better than “perfect.” “Done” means that the company is launched; it means that products are out there and that marketing strategies are beginning to bring in customers. Often, the beginnings of this kind of success will modify a perfectionist’s behavior going forward. And the additional bonus is that the entrepreneur may actually find time for social and family time again.

Has the need to be perfect ever stopped you from accomplishing something you truly wanted? If this is true, let us know in the comments below how you overcame your perfectionism and kept moving ahead.

Image courtesy of Twenty20.com

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Leadership and Life on Mars: Elon Musk Offers 3 Important Lessons for Entrepreneurs

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Image Credit: Solar Tribune

Five, four, three, two, one — blast-off. Elon Musk is headed to Mars… eventually. The space-loving billionaire discussed his dreams of going into space and even life on Mars during the 2017 International Astronautical Congress.

“You want to wake up in the morning and think the future is going to be great, and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars,” he said.

For many business leaders, believing in a future beyond their own hypothetical stars is what drives them forward each day. And with the majority of rapidly growing companies looking to increase their hiring this year, according to a January report by the team at Spark Hire, 2018 Growth Hiring Trends in the United States, leaders need more inspiration than ever to build up their talent and create a brighter tomorrow for their companies.

These 3 lessons from Elon Musk will help you map out long-term goals, learning and development opportunities, and even succession planning:

1. Creating goals for the future

You want your team to look toward the future of your company and believe it isn’t stagnant — nor are their careers. For employees to dedicate 100 percent of themselves to their roles, they need to see plans for the future. Even more important, they should be involved in the planning process. You wouldn’t create a civilization on Mars without consulting the first travellers, would you? Their opinions, expectations, and needs would be key factors.

Give your team the same opportunity to plan for their careers by developing an entrepreneurial spirit in them. Challenge each person to make a business plan for their current or future role at the company. Ask them to lay out where they see the company in five years and how they’ll help it get there.

“You want to wake up in the morning and think the future is going to be great” – Elon Musk

2. Don’t make work about one miserable problem after the next

A difficult leadership lesson many of us learn early on is admitting our company has problems. The more important lesson is knowing how to efficiently and effectively overcome those problems, then move on.

The inability to do this results in employees hopping from one miserable problem to the next. After a while, employees become overwhelmed, and it’s impossible to believe the future will be better than the past.

Of course, work can’t always be sunshine and rainbows, so the key here is giving your team the tools to rise above problems and work smarter. When a problem occurs, jump into a team meeting or call to quickly resolve the issue. This shows employees you’re always available to help, which keeps morale high.

Afterwards, brainstorm ways to ensure the problem doesn’t arise again. Have employees note what they feel went wrong and how it can be resolved. Immediately implement these changes to show you’re focused on improving their work experiences.

3. Let them know you’re working to improve their lives

The negativity in this world is overflowing. Work should be a place where employees feel safe to be their genuine, creative, dreaming selves. Every leadership lesson should point back to employees knowing they’re important to the company’s success and that they belong. This is crucial for retention and attracting top talent.

According to a 2017 Globoforce report, Bringing More Humanity to Recognition, Performance, and Life at Work, you can do this by focusing on your team as people who have lives outside of work. In fact, 54 percent of respondents said they would like more opportunities to celebrate life events — such as having a baby, getting married, or buying a house. Additionally, 90 percent of workers who celebrated more than five life events said they feel like they belong in their company.

“And I can’t think of anything more exciting than going out there and being among the stars.” – Elon Musk

Let employees know you care about their lives outside of work by celebrating their life events. If possible, give each person a day off for their birthdays and offer benefits to support important life events, like paid parental leave policies.

Which one of these lessons could you use most in your life right now? Let us know in the comments below so we can be of help!

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6 Ways to Knock Down a Door, From A Former Mr. World Canada

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Image Credit: Gordon Clark of Gordon Clark Photography (Pictured Frankie Cena)

A friend of mine introduced me to Frankie Cena a week ago. I spoke with him on Skype and listened to his story. How one person can achieve so much at a young age, against so much adversity blows my mind and he has a lot to teach you in this article.

As a child, Frankie Cena was happy but also underprivileged and unsatisfied. The cooperative housing unit where he lived kept him close to his family and fed his love of the spotlight—sharing a room with his sister, and performing for all the neighbours who’d stick around to hear.

But it also left him wanting more: more for himself, more for his family; more excitement and more opportunity; more chances for him and the people around him to become whatever they wanted to be.

At 26, Frankie’s desire shows few signs of ebbing. He’s the founder of a speech and debate academy, where he works together with his mother and sister. He has over 200 students whom he mentors inside and outside the debate room.

And in a debate circuit traditionally dominated by private schools, Frankie’s student-body cuts across social class, helping diversify Canada’s roster of international award-winning debaters.

He’s tried to redirect his newfound revenue back into the community that made him. Recently, he gave a 2018 dollar New Years prize to a local woman with down syndrome; and another 24,000 dollars in scholarships to several Burnaby students.

But Frankie is also a proud showman. In 2012 he was crowned Mr. World Canada and represented his country at the Mr. World Pageant in 2012—at 5’ 6”, the shortest contestant in the history of any major male beauty pageant.

He went on to win the competition’s talent portion, singing for millions; to co-host Mr. World 2014; and, in 2014, to join the hosting team for the even larger Miss World Competition. In 2017, Frankie was hired to help create and host the all new, Miss World- “Head to Head Challenge” a platform which gave viewers an in depth look at the 120 Miss World Contestants.

Now I can’t say I know anything about these types of competitions but that’s impressive. Between debate, performance, and his obsession with reality television, Frankie’s interests may seem far-flung.

But to him, chasing so many disparate things is just a part of discovering who he is, and doing justice to the people who fought so he could be there.

The advice that Frankie gives that helps so many people around the world is this:

“Whenever one door closes,” he likes to tell his students, “knock it down.”

Here’s what I learned from Frankie:

 

1. Find Your Passion—Then Chase it Down.

  • If you are not in love with what you’re doing, stop doing it. Almost no one has been successful doing something they do not love.
  • Love gives us creativity and energy, and the power to be ferociously positive after failure. Frankie has met a billion smart, charismatic people around the world who are doing nothing, because they do not know what they love to do.
  • To find their passions, Frankie tells people to do the Eat, Sleep, Poop Test. If when you’re doing something, you don’t think about eating, sleeping, pooping, or anything other than that thing—then that is what you’re meant to do.

 

 2. Cherish Every Person and Every Moment

  • When the moment that makes your dreams come true hits you, you’ll never see it coming. So keep your eyes and ears open, always. Cherish, value and engage with every moment and person because you don’t know what they’ll offer you.
  • When someone asked Frankie if he wanted to be Mr. World Canada, he had no idea that he’d eventually become the host of that international competition, or a face of Miss World—that’d he’d soon be a presenter for an audience of millions. His only thought was—“Let’s see where this takes me.”

 

3. Be “That Guy.”

  •  Give everything, not just what you were hired for. Show that you’re there for the vision, not just for yourself—and that you’re vital to making it all real.
  •  At Miss World Frankie went above and beyond to do more work, talk to more people, and make an impact on more areas and levels than was expected of him. Those around him knew that he would go above and beyond to meet the needs of the organisation and their collective ideal.

 

4. Don’t Be a Donald

  • The days of arrogant, selfish men, puffing out their chests and exploiting the people around them, are numbered. We’ve learned to see overconfidence for what it is: theatre, dishonesty, a cover-up for incompetence and abuse. Kindness and honesty inspire trust and suggest authenticity. They’ll propel you much farther.
  • Surrounded by chiselled, statuesque men, Frankie knew that he probably couldn’t compete, at Mr. World, based on the typical standards of a male beauty pageant. So he did what he knew he could do well: he projected happiness and kindness. He got to know the other contestants, the chaperones, the cameramen, the producers.

“They wanted him back not necessarily because he was the most talented or the best host, but because he had an aura that people had faith in”   

 

5. Learn to Fail Well

  • Any failure, in the big-picture of your life, is nothing but a split-second detour. But in our world of instant gratification—of Facebook, of Twitter, of having everything at our fingertips—they tend to take an outsize importance. We get sad and moody and refuse to move on from failure. But you will have a million failures in your life. And if you fall apart whenever one happens, you won’t have much time left to try again.
  • Frankie has had to swallow rejection on a daily basis. He has heard “you’re not good enough,” “sorry, not this time,” “close but no cigar”—at debate and public speaking competitions, during X Factor auditions—more than he can count. But if he or his students let those failures slow him down, they wouldn’t have had the time or the energy for any of their victories.

 

6. Dream Big

  • If you limit your aspirations you will limit what you can visualise, and hence what you can produce. And it’s not enough just to dream every once in a while.Dream consistently and constantly—and set your standards so high that you make a habit of being absolutely excellent.
  • When Frankie would talk about coaching, he’d claim that his students would one day be the best debaters around. When he’d talk about becoming a singer, he’d tell people he’d be bigger than Bieber. And when he’d talk about hosting television, he’d say he’d outdo Ryan Seacrest. Because he knew that if he didn’t see himself in those positions, no one else ever would.

<<<>>>

 If you’d like to connect with Frankie then visit http://frankiecena.com/

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5 Ways a Young Salesperson Can Excel in Their Role

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Image Credit: Unsplash

Sales is a great first job to get out of college for the lessons it teaches. A new salesperson quickly experiences rejection, learns they are not as good as they thought they were, and gets a real understanding that their path is not going to be an easy one.  The market chews them up and spits them out, and there is very little they can do about it. (more…)

Brian Ford is a former Division 1 college soccer player and standout scholar-athlete at UC Davis.  Having studied neurobiology and psychology, Brian completed 2 years in medical device sales where he provided consultative support for spine surgeons in the operating room.  More interested in applying his scientific background in a business setting, Brian will soon begin working for an exciting Silicon Valley biotech startup as the Director of Marketing and Sales while earning his MBA from Santa Clara University.  Brian is the host and founder of the Top-Rated Amazon Alexa Flash Briefing “Self Improvement Daily”, and continues to manage a local community service organization he created in college.  Brian is motivated to have a large social impact with everything he does, and the best way to follow his progress is on LinkedIn.

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3 Comments

3 Comments

  1. Sam Boghigian

    Mar 30, 2018 at 11:02 pm

    Couldn’t agree more with this post.

    I constantly worry about using every minute I can towards building my dream and I rarely feel as if I’ve done “enough”. It does get exhausting sometimes, but having patience and understanding that it is going to take years has helped me put my expectations into perspective and avoid totally burning out.

    Awesome article!

  2. Isaac Wechuli

    Mar 19, 2018 at 5:00 am

    true. i always feel that i dont work hard enough

    • Jess

      Mar 19, 2018 at 3:13 pm

      It’s a blessing & a curse. I’ve found it’s best for me to set a regimen & small goals so I can navigate through the uncertainty. Otherwise, you end up comparing yourself to the end goal when it takes a lot of small steps to get there!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

How to Brand Yourself and Your Business at the Same Time

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branding
Image Credit: Unsplash

In the age of automation, people seek to feel personally connected to companies more than ever. The most successful brands have a well-developed narrative and voice, delivering messages to their followers with an air of approachability and ease. Nobody can deny that they prefer feeling like they are being talked with and not talked at.

For many companies, this process involves telling the story of their CEO/Founder just as much as telling the story of the company. A company’s foundation and values is often based on those of its founder’s, and building a successful brand often begins with a certain level of personal publicity and networking. It’s common knowledge that investors invest in ideas, and ideas are direct products of people. So, as the person behind an idea, how can you ensure you are doing yourself and your company justice in terms of branding?

Below are 3 characteristics of your brand you must think about in order to be a success:

1. What’s Your Story?

Make your company’s story your story. People revere Steve Jobs just as much as they do Apple, because they have followed his and Wozniak’s struggles and successes for just as long. With his trademark black turtleneck, Levi’s 501s, and mega-casual New Balance sneakers, the simplicity of his look directly mirrored the minimalism of Apple’s design. Be it unintentionally, Jobs branded himself just as much as he did Apple.

Whether you’re the owner of a startup or small business, you will want to establish this same connection. On your company’s “About” page, tell about your history and how it has led you to where you are now. Discuss your vision, goals, and aspirations for the future of the company and how events in your personal life inspired you to begin your business.

For example, real-estate guru Barbara Corcoran has frequently discussed how a failed relationship and financially-strained upbringing led her to the establishment of her multi-million dollar firm. Candidness and personal publicity are what people admire most in a founder. So sit down, decide what story you want to tell, determine what kind of voice you are going to use to tell it (be it modest, confident, or humorous), and then decide how you want to tell it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

2. Set Your Brand into Motion

As discussed, branding is all about the story you tell and how you tell it. Social media has become an excellent outlet for that, because it is the one place where a brand can behave as a person. You create your company’s Facebook page and people watch as it interacts with other people. Of course, this is a person acting on behalf of the brand, but that person has a personality, candor, and voice that people begin to associate with the brand itself.

You may be a one-man-band handling your own marketing and day-to-day operations, or you may have hired a marketing rep/team to handle the social media for you. If it’s the latter, establishing a shared belief of what the voice is for your brand is crucial. Nobody will follow a company whose tone is inconsistent. People like reliability, trustworthiness, and relatability.

Whatever voice you choose for your brand should not be too far off from your own. The names of Elon Musk’s business ventures and projects are based directly on his spontaneous wit and spasmodic humor, i.e. the Boring Company, the BFR, and Tesla models S, 3, X, Y (released in that order for an obvious end result).

Much like Musk did, using platforms such as Facebook and Twitter is an important element in voicing your and your brand’s opinions. You will want to gain traction on your personal and your business accounts, and interweave the topics and narrative styles of both accounts on a consistent basis.

3. Be Your Brand

Business cards, interviews, your company website, and networking events – these are all ways to solidify and build your brand. Wherever you go, you are embodying a persona that people will forever associate with your business. By having a say in your company’s identity, that persona will even show in aspects like your logo, website design, and mission statement. Knowledge of branding means that you will always be your own publicist, even when you can one day afford to hire one.

Self-branding is the precursor to success, hence the rise of influencers and public figures in the social media era. Developing your personal brand and having an existing following will garner the much-needed support for your business. Suddenly, the people who have followed you personally become potential investors, crowd funders, and advertisers (never underestimate the power of the “share” button) for your business.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

Creating continuity, popularity, and solidarity between your personal brand and your company’s brand is as simple as ensuring you pour as much of yourself into your company’s work as possible. This involves being directly involved in establishing its image, pitching it to investors, and writing articles on behalf of your company for publishers and influencers. You are your own spokesperson, and social media makes that feat easier than ever.

How do you make sure you’re branding yourself correctly whether as an individual or a with your business? Let us know your thoughts below!

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5 Reasons Why Perfectionists Cannot Be Entrepreneurs

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Perfectionists have high standards for themselves and for others. In an office environment, as employees, they take their responsibilities seriously and never complete any task or project without double-checking even the minutest detail to ensure that it is perfect. They can be irritating to others, too, because they expect the same perfection from their co-workers.

When a perfectionist who has been amazing on the job decides that they want to strike out as an entrepreneur, there are personality traits that can really work against success. Knowing about these in advance may help a perfectionist avoid some of these pitfalls.

Here are five of those pitfalls:

1. I Have to Do It Myself

Perfectionists believe only they can complete a task or project exactly right. Due to this, they operate in two ways:

  • If they have a team with specific tasks, they will micro-manage every step of the way. Having done this myself, I can confirm that this is exhausting.
  • They don’t employ or outsource anything, because they must control every aspect of their businesses and spend whatever time is necessary to complete every task themselves. They must feel in control or things will go wrong.

The problem of course is that, as business tasks and processes expand, the perfectionist finds himself grappling with an ever-expanding list of tasks to perform. At some point, he “hits a wall,” because there are just not enough hours in the day to get everything done. Ultimately, this means that there will be tasks not completed exactly right, and this is a “killer” for the perfectionist.

The solution is not an easy one. It will require admission that no one can be “perfect” in every facet of a business. For me, it was the accounting function. If a perfectionist can pick just one facet of the business that must be tasked to someone else, this is a major first step. After that major first step, it will gradually become easier to task out other facets. It’s gradual, and it is a process.

2. Inability to Accept Feedback

Because a perfectionist truly believes only they can “do it right,” when positive or negative feedback comes along their defenses are immediately activated.

Perfectionists have difficulty admitting any weakness. While most entrepreneurs seek advice and counsel from others as they develop their business plans and steps toward a launch, perfectionists tend not to seek advice, believing again that only they can make the process work. They must strive to develop the perfect product or service, no matter how long that may take.

One famous perfectionist was Steve Jobs of Apple. He wanted control of every aspect of product development and insisted that every employee come to him for approval of every detail of a new product innovation. He was unrelenting and known for bursts of anger, often firing employees at will, and that led to his removal from the company at one point. However, he did have a transformation of sorts after he was brought back in to revive Apple, and his perfectionism did modify, especially after he became ill.

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk

3. Perfectionists Delay Launches

When a perfectionist decides to strike out on his own, he develops a product or a service for which he believes there is a customer base. He develops a business plan and establishes timelines, just as most would-be entrepreneurs do.

The difference between perfectionist and non-perfectionist entrepreneurs is this: the non-perfectionist is willing to develop an MVP, launch it, test the waters, and modify and improve that product or service as they receive feedback and data from marketing and sales efforts.

The perfectionist, on the other hand, cannot launch a less-than-perfect product or service. They fear rejection and failure. There will always be something that can be improved in some way. The result is that a launch is indefinitely delayed and so are marketing plans and the development of a customer base.

4. Perfectionists Suffer from Lack of Balance

Because of their obsession with both doing it all themselves and being perfect in everything, perfectionist entrepreneurs will find themselves increasing their work hours and spending every waking hour on business-related activities. Ultimately, they will sacrifice social activities, time with family, vacations, and even small previous pleasures, like a lunch or dinner out or shopping. They avoid phone calls from friends, forego meals and sleep, and often suffer from insomnia and chronic fatigue.

In short, work becomes the perfectionist’s entire life. These long, unrelenting hours, often combined with stress because of the never-ending list of tasks, lead to burnout. And when burnout is reached, it’s impossible to function effectively. The signs of this include inability to focus and forgetfulness – something that a perfectionist cannot tolerate.

“It’s all about quality of life and finding a happy balance between work and friends and family.” – Philip Green

5. Perfectionists Will Lose Their Creativity

One of the key ingredients of successful entrepreneurship is creative thought and problem-solving. This is how new products and services are developed or existing ones improved along with how new and unique marketing strategies are developed.

When perfectionists are so focused on those tasks at hand and dealing with the fear that things will not be perfect, they lose their ability to think “outside of the box.”

Even though Steve Jobs was a perfectionist, he was able to back off at times and to “dream” of what could be. This drove Apple to new heights under his returned leadership and his change in mental approach.

It’s not that perfectionists cannot be successful entrepreneurs, it’s that they have to work to accept that “done” can actually be as good or better than “perfect.” “Done” means that the company is launched; it means that products are out there and that marketing strategies are beginning to bring in customers. Often, the beginnings of this kind of success will modify a perfectionist’s behavior going forward. And the additional bonus is that the entrepreneur may actually find time for social and family time again.

Has the need to be perfect ever stopped you from accomplishing something you truly wanted? If this is true, let us know in the comments below how you overcame your perfectionism and kept moving ahead.

Image courtesy of Twenty20.com

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Leadership and Life on Mars: Elon Musk Offers 3 Important Lessons for Entrepreneurs

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Image Credit: Solar Tribune

Five, four, three, two, one — blast-off. Elon Musk is headed to Mars… eventually. The space-loving billionaire discussed his dreams of going into space and even life on Mars during the 2017 International Astronautical Congress.

“You want to wake up in the morning and think the future is going to be great, and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars,” he said.

For many business leaders, believing in a future beyond their own hypothetical stars is what drives them forward each day. And with the majority of rapidly growing companies looking to increase their hiring this year, according to a January report by the team at Spark Hire, 2018 Growth Hiring Trends in the United States, leaders need more inspiration than ever to build up their talent and create a brighter tomorrow for their companies.

These 3 lessons from Elon Musk will help you map out long-term goals, learning and development opportunities, and even succession planning:

1. Creating goals for the future

You want your team to look toward the future of your company and believe it isn’t stagnant — nor are their careers. For employees to dedicate 100 percent of themselves to their roles, they need to see plans for the future. Even more important, they should be involved in the planning process. You wouldn’t create a civilization on Mars without consulting the first travellers, would you? Their opinions, expectations, and needs would be key factors.

Give your team the same opportunity to plan for their careers by developing an entrepreneurial spirit in them. Challenge each person to make a business plan for their current or future role at the company. Ask them to lay out where they see the company in five years and how they’ll help it get there.

“You want to wake up in the morning and think the future is going to be great” – Elon Musk

2. Don’t make work about one miserable problem after the next

A difficult leadership lesson many of us learn early on is admitting our company has problems. The more important lesson is knowing how to efficiently and effectively overcome those problems, then move on.

The inability to do this results in employees hopping from one miserable problem to the next. After a while, employees become overwhelmed, and it’s impossible to believe the future will be better than the past.

Of course, work can’t always be sunshine and rainbows, so the key here is giving your team the tools to rise above problems and work smarter. When a problem occurs, jump into a team meeting or call to quickly resolve the issue. This shows employees you’re always available to help, which keeps morale high.

Afterwards, brainstorm ways to ensure the problem doesn’t arise again. Have employees note what they feel went wrong and how it can be resolved. Immediately implement these changes to show you’re focused on improving their work experiences.

3. Let them know you’re working to improve their lives

The negativity in this world is overflowing. Work should be a place where employees feel safe to be their genuine, creative, dreaming selves. Every leadership lesson should point back to employees knowing they’re important to the company’s success and that they belong. This is crucial for retention and attracting top talent.

According to a 2017 Globoforce report, Bringing More Humanity to Recognition, Performance, and Life at Work, you can do this by focusing on your team as people who have lives outside of work. In fact, 54 percent of respondents said they would like more opportunities to celebrate life events — such as having a baby, getting married, or buying a house. Additionally, 90 percent of workers who celebrated more than five life events said they feel like they belong in their company.

“And I can’t think of anything more exciting than going out there and being among the stars.” – Elon Musk

Let employees know you care about their lives outside of work by celebrating their life events. If possible, give each person a day off for their birthdays and offer benefits to support important life events, like paid parental leave policies.

Which one of these lessons could you use most in your life right now? Let us know in the comments below so we can be of help!

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6 Ways to Knock Down a Door, From A Former Mr. World Canada

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Image Credit: Gordon Clark of Gordon Clark Photography (Pictured Frankie Cena)

A friend of mine introduced me to Frankie Cena a week ago. I spoke with him on Skype and listened to his story. How one person can achieve so much at a young age, against so much adversity blows my mind and he has a lot to teach you in this article.

As a child, Frankie Cena was happy but also underprivileged and unsatisfied. The cooperative housing unit where he lived kept him close to his family and fed his love of the spotlight—sharing a room with his sister, and performing for all the neighbours who’d stick around to hear.

But it also left him wanting more: more for himself, more for his family; more excitement and more opportunity; more chances for him and the people around him to become whatever they wanted to be.

At 26, Frankie’s desire shows few signs of ebbing. He’s the founder of a speech and debate academy, where he works together with his mother and sister. He has over 200 students whom he mentors inside and outside the debate room.

And in a debate circuit traditionally dominated by private schools, Frankie’s student-body cuts across social class, helping diversify Canada’s roster of international award-winning debaters.

He’s tried to redirect his newfound revenue back into the community that made him. Recently, he gave a 2018 dollar New Years prize to a local woman with down syndrome; and another 24,000 dollars in scholarships to several Burnaby students.

But Frankie is also a proud showman. In 2012 he was crowned Mr. World Canada and represented his country at the Mr. World Pageant in 2012—at 5’ 6”, the shortest contestant in the history of any major male beauty pageant.

He went on to win the competition’s talent portion, singing for millions; to co-host Mr. World 2014; and, in 2014, to join the hosting team for the even larger Miss World Competition. In 2017, Frankie was hired to help create and host the all new, Miss World- “Head to Head Challenge” a platform which gave viewers an in depth look at the 120 Miss World Contestants.

Now I can’t say I know anything about these types of competitions but that’s impressive. Between debate, performance, and his obsession with reality television, Frankie’s interests may seem far-flung.

But to him, chasing so many disparate things is just a part of discovering who he is, and doing justice to the people who fought so he could be there.

The advice that Frankie gives that helps so many people around the world is this:

“Whenever one door closes,” he likes to tell his students, “knock it down.”

Here’s what I learned from Frankie:

 

1. Find Your Passion—Then Chase it Down.

  • If you are not in love with what you’re doing, stop doing it. Almost no one has been successful doing something they do not love.
  • Love gives us creativity and energy, and the power to be ferociously positive after failure. Frankie has met a billion smart, charismatic people around the world who are doing nothing, because they do not know what they love to do.
  • To find their passions, Frankie tells people to do the Eat, Sleep, Poop Test. If when you’re doing something, you don’t think about eating, sleeping, pooping, or anything other than that thing—then that is what you’re meant to do.

 

 2. Cherish Every Person and Every Moment

  • When the moment that makes your dreams come true hits you, you’ll never see it coming. So keep your eyes and ears open, always. Cherish, value and engage with every moment and person because you don’t know what they’ll offer you.
  • When someone asked Frankie if he wanted to be Mr. World Canada, he had no idea that he’d eventually become the host of that international competition, or a face of Miss World—that’d he’d soon be a presenter for an audience of millions. His only thought was—“Let’s see where this takes me.”

 

3. Be “That Guy.”

  •  Give everything, not just what you were hired for. Show that you’re there for the vision, not just for yourself—and that you’re vital to making it all real.
  •  At Miss World Frankie went above and beyond to do more work, talk to more people, and make an impact on more areas and levels than was expected of him. Those around him knew that he would go above and beyond to meet the needs of the organisation and their collective ideal.

 

4. Don’t Be a Donald

  • The days of arrogant, selfish men, puffing out their chests and exploiting the people around them, are numbered. We’ve learned to see overconfidence for what it is: theatre, dishonesty, a cover-up for incompetence and abuse. Kindness and honesty inspire trust and suggest authenticity. They’ll propel you much farther.
  • Surrounded by chiselled, statuesque men, Frankie knew that he probably couldn’t compete, at Mr. World, based on the typical standards of a male beauty pageant. So he did what he knew he could do well: he projected happiness and kindness. He got to know the other contestants, the chaperones, the cameramen, the producers.

“They wanted him back not necessarily because he was the most talented or the best host, but because he had an aura that people had faith in”   

 

5. Learn to Fail Well

  • Any failure, in the big-picture of your life, is nothing but a split-second detour. But in our world of instant gratification—of Facebook, of Twitter, of having everything at our fingertips—they tend to take an outsize importance. We get sad and moody and refuse to move on from failure. But you will have a million failures in your life. And if you fall apart whenever one happens, you won’t have much time left to try again.
  • Frankie has had to swallow rejection on a daily basis. He has heard “you’re not good enough,” “sorry, not this time,” “close but no cigar”—at debate and public speaking competitions, during X Factor auditions—more than he can count. But if he or his students let those failures slow him down, they wouldn’t have had the time or the energy for any of their victories.

 

6. Dream Big

  • If you limit your aspirations you will limit what you can visualise, and hence what you can produce. And it’s not enough just to dream every once in a while.Dream consistently and constantly—and set your standards so high that you make a habit of being absolutely excellent.
  • When Frankie would talk about coaching, he’d claim that his students would one day be the best debaters around. When he’d talk about becoming a singer, he’d tell people he’d be bigger than Bieber. And when he’d talk about hosting television, he’d say he’d outdo Ryan Seacrest. Because he knew that if he didn’t see himself in those positions, no one else ever would.

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 If you’d like to connect with Frankie then visit http://frankiecena.com/

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