Connect with us

Entrepreneurs

To All Entrepreneurs, Stop Being One-Sided

Published

on

Image Credit: Unsplash

When starting out, it is an uphill battle for many entrepreneurs to find their voice in their industry and get their business out there. Just like you may have experienced when job hunting back in the day, employers wanted you to have a certain number of years experience in the industry, but no-one actually wanted to give you that experience. A catch-22 that can feel totally unfair if you know your own capabilities and just want the chance to prove yourself.

This scenario is often the case for entrepreneurs. While you obviously aren’t job hunting, you are looking for opportunities to make yourself and your brand known in the world. But it seems like no-one will give you the time of day until you have actually “achieved” something. So until you are “successful” it can essentially feel like you are a nobody.

We need a to show the whole story, not just the end result

However, people don’t always want to see the happy ending to the story where the entrepreneur was ultra successful, made millions of dollars and lived happily ever after. 

While that can be inspiring, it is often much more inspiring to hear from others just like yourself who are in the startup phase right now. People who haven’t achieved their vision yet. People who, on the outside, seem like they haven’t achieved much at all despite having a couple of years of hard work under their belt.

In business books, on podcasts and in articles, we are always being told one of the secrets to success is to “love the process”. That means to love all the ups and downs that come with entrepreneurship, especially in the early days. However, the reality is something different. The process of starting up isn’t celebrated at all. Only the end result- if it ends up in what most people define as success. People only want to share your story once you’ve been through it, not while you are living it.

But this is how we get the one-sided version of entrepreneurship. The side that only shows how people are successful and make lots of money being an entrepreneur. The side with all the challenges and the ultra hard startup days remains hidden. When we only see the glory, it’s no wonder that people have a fear of failure and will quit at the first sign of trouble. Most people don’t even realise that every single entrepreneur faces challenges and no-one is an overnight success.

There needs to be a balance of what is depicted in the media about entrepreneurship and that begins with seeking out startups and letting them share their current story and their vision of where they are heading.

“There are no quick wins in business – it takes years to become an overnight success.” – Richard Branson

All entrepreneurs deserve to be role models, not just the ones who have “made it”. 

These people have just as much to offer an audience, if not more, in terms of inspiration for other entrepreneurs. These are the people who aren’t too far removed from their humble beginnings to forget how hard it was at the start and the challenges they faced in business and life to get their break.

They are living all those unique start up challenges right now. Those early years can be isolating and exhausting. There are extra challenges that startup entrepreneurs face, such as bootstrapping or working late at night after their 9-to-5 or once the kids have gone to bed.

These first years of a business are not insignificant. Startup entrepreneurs deserve to share their story, why they started, their vision for a better world and what they are working on right now. Whether they achieve “success” or not is irrelevant, because even if their businesses aren’t around in another five years, they are still role models to other aspiring entrepreneurs. That’s because they took a chance that many people don’t. They took the chance to make a difference in the world, create a different life for themselves and put their idea out into the world. All of which is something to be celebrated.

If you can help, then you should

For those who have podcasts, media sites, article submissions, events or conferences, basically anyone who is in some sort of position where they can help fellow entrepreneurs build awareness of their brand and their vision, please use your platform for good. Use it in a way that shows the many sides of entrepreneurship. Most claim to be about helping others build their businesses and create success and now it is time to prove it. Helping others also means sharing the stories of people who are relatable right now, not just those who were once upon a time.

And for those of you who are trying to get your voices heard- keep going, ignore the rejections and just keep asking. Keep sending the emails, making the phone calls and trying to establish the right connections. Keep voicing your opinions on what matters to you in any way that you can. Your time will come when others will stand up and realise that you have something great to offer the world. Then they will be knocking your door down to get you on their podcasts!

Shannon Threlfall is the founder of The Founder’s Vision, a platform for news, business strategy, consulting, online courses, collaboration and more. This is a platform for WOMXN entrepreneurs who have a massive vision for their business and see the world differently. We are leading a movement to revolutionise the business world and create a new economy that has diversity and social entrepreneurship at its heart.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

Entrepreneurs

Want to Maintain Market Relevancy? Here’s What to Do

There’s no foolproof way to insulate your company from potential hardships, you can maintain relevance by focusing on the problems your products or services solve.

Published

on

Image Credit: Unsplash

COVID-19 taught leaders a lot of tough lessons and revealed that even well-established businesses could fail in the midst of uncertainty. Although there’s no foolproof way to insulate your company from potential hardships, you can maintain relevance by focusing on the problems your products or services solve. (more…)

Continue Reading

Entrepreneurs

Standing Out: The 3 Reasons Having a Niche Is A MUST

If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must

Published

on

Image Credit: Unsplash

If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must.   The more focused you are in your business, the easier it is for your ideal client to find you.  After all, when you speak to everyone, no one hears what they need from you.  Plus as I always tell my clients, “a confused mind does not buy”.  Meaning, if you cannot clearly articulate the predictable result your work produces and for who specially, why would anyone get it, let alone pay for it.  What all of this means is that ultimately, you do not know the niche you serve. This  also means your business is not focused or clear. Here are 3 reasons having a niche is a must for your business: (more…)

Continue Reading

Entrepreneurs

A Blueprint for CEOs to Build a Profitable Business

Here are some CEOs and leaders who successfully turned around when the odds were stacked against them:

Published

on

Image Credit: Unsplash

When you look at iconic CEOs including Jack Welch, Alan Mulally, Richard Branson, Steve Jobs, Lakshmi Niwas Mittal, Lou Gerstner, and A.G. Lafley, they crafted unconventional strategies and adopted unique leadership styles to turn around their organizations. Turning around a global organization is a herculean task especially if it is a huge organization.  (more…)

Continue Reading

Entrepreneurs

5 Types of Entrepreneurs: Which One Are You?

There are many types of entrepreneurship – each one with its own unique set of benefits and challenges.

Published

on

Image Credit: Unsplash

There are many types of entrepreneurship – each one with its own unique set of benefits and challenges. (more…)

Continue Reading

Trending