If you are a coach or entrepreneur, there’s no doubt in my mind that you will have heard this lie. You will have seen people posting about it religiously on Facebook and you may have nodded your head in agreement, while throwing them a love heart. If you did, I wouldn’t blame you. On the surface, it seems like very good advice but if you followed it, you would probably find yourself confused, frustrated, and broke.
Every day, I see this untruth being repeated time and time again in various formats, with an army of people waving their hands in the air and commenting with an enthusiastic ‘hell yes.’ It’s no wonder that this idea gets people pumped- if it was true, it would mean that the business world would be simple, easy to navigate and everyone following this tidbit of false wisdom would have an endless supply of clients. Unfortunately, that’s not the case.
So, what is this big lie?
“All you have to do is show up as your authentic self and people will buy from you!”
Before I carry on, I want to make it clear that I’m not implying that being authentic is not important and I’m certainly not encouraging you to be fake to convince people to part with their hard earned cash. What I do want to get across is that it’s not the most important thing and showing up as your authentic self is not enough to build and sustain a profitable business.
The idea behind it is that if you post a zillion times a day, on every platform that ever existed, as your true authentic self, the right people will be attracted to you and want to work with you. However, what’s more likely to happen is that they see your post, they may engage, and may even shoot you a DM letting you know how much they love your content.
Why is that a bad thing?
You think Wow, this is amazing. I’m gaining traction and people are loving my posts. You are on a high, excited for the cash to hit your account, but… nothing. Nada. Zilch. You kick it up a notch.
You post more regularly and reveal more of your true self. You may have posted something highly personal which took a lot of courage and you are proud of yourself for doing so. Once again, your followers are shouting from the rooftops “You are amazing!”, “You are so authentic” and “Wow, you are so inspirational.”
Dopamine levels on a high, you keep checking your account to see if your new found authenticity has translated into cash yet. It hasn’t, but you just know that it’s going to happen real soon. These things take time and only the ones willing to do what it takes will persevere. The engagement is proof that it’s working. The money will follow! Sorry to burst your bubble, but it won’t.
Here’s why it doesn’t work.
You posting regularly showing your true authentic self will attract people to you, who share common outlooks, experiences and beliefs but for them to actually hand over their cash to work with you requires so much more. The number one thing that your potential clients need to know about you is – can you get away from the pain they are in, or towards the result that they want?
So, what do I do instead?
Show them that the answer to the above question is a resounding yes by sharing regular credibility posts.
Prove it with client results and testimonials. Show them why they need the result that you can provide and above all, make sure you have an offer with a clearly defined result. This is extra effective if you can also specify a time frame.
Make sure that anyone who clicks on your profile can see immediately who you are and what results you can get for them. Create an eye catching banner, write a captivating bio and post with strategy and a clear intent as opposed to throwing as much mediocre content as you possibly can out into the world.
Get used to doing this consistently and that is when you’ll experience rapid growth in your business with your social media engagement converting into cash.
What’s the biggest take away you got from this article? Share it with us below!
5 Basketball Lessons That Taught Me How To Close Consistent Sales
If you’d like to learn how to close consistent sales in your business so you can make money and be successful, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
Heart pounding. Skin prickling. Unsure of what the outcome will be. Reminding myself to focus and breathe. Sales and competitive basketball have more in common than you’d think. The same tenacity, drive, and commitment that were required for success in my athletic career were the same things I needed to become successful in sales. (more…)
6 Simple but Important Ways for Entrepreneurs to Avoid Burnout
If you’d like to learn how to avoid burning out so you can have a long and successful career, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
Burnout affects professionals in every industry, but it can be particularly problematic being an entrepreneur because when it’s their own business, it can be on their mind all day, every day. It is more than just a sense of being tired. It is the state of being overwhelmed emotionally, mentally and physically, to the point that you need a break in order to keep functioning. (more…)
My Company Went Vegan to Change Our Workplace and the World
At my company, a team lunch involves veggie burgers, coconut curry with tofu, and flavorful vegan falafel. When new employees on-board, we host our welcome lunches at plant-based taquerias and delis. At our off-site gatherings, you might spot employees socializing alongside our pet dogs, cats, or our office chicken, Chickpea. (more…)
How I Helped Businesses Overcome COVID-19 Difficulties Using Facebook Ads And Online Marketing
If you’d like to learn how to maximize your time during the current pandemic so you can improve your productivity, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
By now, it should be clear that COVID-19 has affected businesses worldwide. The global economy has been affected and small to medium sized businesses are really suffering. Beauty salons, retail shops, gyms, and fitness centers are closing down. Business owners are struggling with cash flow issues and have no idea what to do next as most of their walk-in customers stay home. Customers are not allowed to go out due to quarantine in respective countries and some businesses are forced to shut down due to preventive measures set by the government. (more…)
The Four Ps That Influence Effective Negotiation
8 Traits of an Effective Business Leader
Drawing Boundaries is an Essential Skill for Getting What You Want
5 Keys To Success In All Relationships
Why Body and Mind Harmony Are So Necessary for a Successful Life
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
72 Positive Thinking Quotes For More Inner Strength & Growth
40 Rare Motivational and Inspirational Picture Quotes
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Motivation4 weeks ago
11 Success-Boosting Motivational Tips You Need to Hear
- Success Advice3 weeks ago
16 Everyday Habits to Boost Your Creativity
- Life4 weeks ago
5 Stress Management Techniques to Find Bliss in Life
- Life3 weeks ago
5 Essential Tips for Dealing With Uncertainty
- Life3 weeks ago
Read This If You Are Tired Of Finding Excuses For Your Inconsistency
- Life3 weeks ago
8 Ways A Digital Detox Will Increase Your Productivity
- Success Advice4 weeks ago
4 Reasons Why Teachers Make the Best Salespeople
- Success Advice3 weeks ago
How to Plan Your Day for Peak Performance