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The Big Lie That Could Be Costing You Thousands And How To Quickly Turn It Around

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If you are a coach or entrepreneur, there’s no doubt in my mind that you will have heard this lie. You will have seen people posting about it religiously on Facebook and you may have nodded your head in agreement, while throwing them a love heart. If you did, I wouldn’t blame you. On the surface, it seems like very good advice but if you followed it, you would probably find yourself confused, frustrated, and broke.

Every day, I see this untruth being repeated time and time again in various formats, with an army of people waving their hands in the air and commenting with an enthusiastic ‘hell yes.’ It’s no wonder that this idea gets people pumped- if it was true, it would mean that the business world would be simple, easy to navigate and everyone following this tidbit of false wisdom would have an endless supply of clients. Unfortunately, that’s not the case.

So, what is this big lie?

All you have to do is show up as your authentic self and people will buy from you!”

Before I carry on, I want to make it clear that I’m not implying that being authentic is not important and I’m certainly not encouraging you to be fake to convince people to part with their hard earned cash. What I do want to get across is that it’s not the most important thing and showing up as your authentic self is not enough to build and sustain a profitable business

The idea behind it is that if you post a zillion times a day, on every platform that ever existed, as your true authentic self, the right people will be attracted to you and want to work with you. However, what’s more likely to happen is that they see your post, they may engage, and may even shoot you a DM letting you know how much they love your content.

Why is that a bad thing?

You think Wow, this is amazing. I’m gaining traction and people are loving my posts. You are on a high, excited for the cash to hit your account, but… nothing. Nada. Zilch. You kick it up a notch. 

You post more regularly and reveal more of your true self. You may have posted something highly personal which took a lot of courage and you are proud of yourself for doing so. Once again, your followers are shouting from the rooftops “You are amazing!”, “You are so authentic” and “Wow, you are so inspirational.”

Dopamine levels on a high, you keep checking your account to see if your new found authenticity has translated into cash yet. It hasn’t, but you just know that it’s going to happen real soon. These things take time and only the ones willing to do what it takes will persevere. The engagement is proof that it’s working. The money will follow! Sorry to burst your bubble, but it won’t. 

Here’s why it doesn’t work. 

You posting regularly showing your true authentic self will attract people to you, who share common outlooks, experiences and beliefs but for them to actually hand over their cash to work with you requires so much more. The number one thing that your potential clients need to know about you is – can you get away from the pain they are in, or towards the result that they want? 

So, what do I do instead?

Show them that the answer to the above question is a resounding yes by sharing regular credibility posts. 

Prove it with client results and testimonials. Show them why they need the result that you can provide and above all, make sure you have an offer with a clearly defined result. This is extra effective if you can also specify a time frame. 

Make sure that anyone who clicks on your profile can see immediately who you are and what results you can get for them. Create an eye catching banner, write a captivating bio and post with strategy and a clear intent as opposed to throwing as much mediocre content as you possibly can out into the world. 

Get used to doing this consistently and that is when you’ll experience rapid growth in your business with your social media engagement converting into cash.

What’s the biggest take away you got from this article? Share it with us below!

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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