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The Best 50 Productivity Hacks for Entrepreneurs

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Being productive as an entrepreneur isn’t easy. There are so many distractions out there that it can be hard to make progress towards your goals. But it’s not hopeless. There are tools and methods that you can use to get superhuman productivity.

Here are 50 of the best productivity hacks for entrepreneurs:
1. Avoid commuting to the office

Commuting is stressful, time intensive and causes friction in your day. Avoid if at all possible!

2. Learn how to say “No”

Avoid being a people pleaser, say no to opportunities and favours and you will find yourself with more time to reach your goals

3. Do the most important task of the day first

In the morning we have the highest willpower levels, use this to complete the hardest task first . This makes the rest of the day’s tasks seem easy

4. Keep your phone in airplane mode until your first task is done

This ensures the first task is done with the distraction of a pointless phone call.

5. Use sleep cycle to wake up with energy

SleepCycle is an app that monitors your sleep cycle so it can wake you up at the optimum time in a 30-minute window.

6. Exercise in the morning

Richard Branson claims exercising in the morning gives him 4 more productive hours in a day.

7. Be goal orientated rather than following a todo list

Always align your tasks to an outcome ie. if it doesn’t increase revenue don’t prioritise it.

8. Meditate using Headspace

Meditation clears your mind and lets you develop laser focus and Headspace guides you through the process.

9. Use the Pomodoro technique

The Pomodoro technique is 25 minutes of work followed by a 5-minute break, quite simple it works.

10. Start the day of using the 60-60-30 technique

This ensures your first 2 biggest tasks of the day get done with ease. 50-minutes work, 10-minutes break, 60-minutes work and then 30-minutes break.

11. Avoid meetings

Meetings are usually a waste of time. Avoid meetings if you can and cap them at 20-minutes if they are unavoidable.

12. Remember the Pareto Principle

The Pareto Principle states that 80% of your results in anything stem from 20% of your actions, identify the 20% of actions that create 80% of your revenue and double down on them

13. Avoid eating big meals during the day

Eating big meals sends blog from your brain to your digestive system, leaving you feeling lethargic and stupid.

14. If it takes less than 2 mins do it now

For example, if you open an email in your inbox reply… don’t leave an “open-loop” in your mind.

15. Check emails 2 times a day

Email and messaging apps like slack are massive time wasters. Create an autoresponder telling people you check emails only 2 times a day and if it’s super important they can speak with your PA.

“There is no substitute for hard work.” – Thomas Edison

16. Tell people to stop distracting you

It takes you 25-minutes to get back to your original level of focus after distraction, make co-workers realize that.

17. Use background music

Use FocusAtWill, Brain.fm or youtube alpha waves/classical music to focus whilst working. Music you like with lyrics is always distracting.

18. Plan your day the night before

Wire your brain for productivity by going over your day the night before.

19. Make 60-second decisions

Don’t sweat over decisions or spend too much time deliberating them because it tanks your mental energy. The 60-second decision is a powerful concept.

20. Don’t start the day with distraction

80% of smartphone users check their phones within 15 minutes of waking up. The first hour sets the precedent for the day so don’t start it with distraction.

21. Make your work environment comfortable

To get into “flow” state you need to be in a comfortable environment, make sure your office isn’t cluttered or messy and that your seat is comfortable.

22. Stick to your routine

Whenever you can do the same things at the same times of the day, this allows you to create a habit and means in the future the task will take no energy to do.

23. Wake up early to do your morning routine

If you can get in the habit of a morning routine you will set yourself up for success. It will allow you to guarantee a productive day.

24. Reward yourself

Pick times to cool off and reward yourself like lunches with a friend or a walk to a coffee shop at mid-morning when you’ve completed your second task.

25. Pick a calendar management tool

Fantastical 2, Omnifocus, Wunderlist, Trello, Asana are all great calendar management tools.

26. Schedule tasks

Tasks always expand to the time you have. Schedule them at a certain time and duration to ensure they get done.

27. What gets measured gets managed

Always review your work day and week. What got done? What didn’t get done and why? How can I streamline my productivity process?

28. Don’t multitask

Multitasking lowers your IQ as much as smoking weed. Avoid this!

29. Use the 6 list rule

Every working day write down 6 tasks in order of importance and tackle them one by one. If some don’t get completed reorder into the next day’s list.

30. Drink more water

When you wake up drink 0.5L of water immediately to replenish your body after a waterless night. Keep drinking water throughout the day to improve focus.

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”  – Stephen King

31. Use stayfocussd to block distracting websites

StayFocussd is a chrome extension that blocks distracting sites like facebook.

32. Have an afternoon nap

A 20-minute nap is an incredible asset to have. It refreshes the mind and body and allows you to develop superhuman productivity.

33. Don’t watch the news

The news affects your “reptilian brain” by evoking a fear response. You will be much happier and more productive without it.

34. Turn off push notifications

Push notifications equals distractions. Turn them off and celebrate your new found freedom.

35. Use on and off ramps

This means do the same task to get you prepared for work every single day and a different task to prepare you for stopping thinking about work. For example, a run in the morning and a shower in the evening to stop you bringing work home with you.

36. Brain dump once a week

Once a week write down everything you have been worrying/thinking about ( not necessarily just work related) and put in on a piece of paper with 2 categories. Things I can control and things I can’t. Schedule the former into tasks for the week and tear up the page with the things you can’t control on it. This releases mental tension.

37. Use Noise-Cancelling Headphones

Less noises equals less distractions which equals better productivity

38. Visualise yourself

Pro golfers have increased their handicap without hitting a ball using visualisation. Conor McGregor swears by it. Visualise yourself being successful with the work at hand.

39. Make sure you have everything to complete your tasks

You should have everything at hand to complete your tasks. This means planning ahead of time for resources, assets or people that are needed to complete the task.

40. Schedule eating

Always eat breakfast and schedule eating times to avoid getting hungry and eating junk.

41. Split test your sleeping habits

Always get at least 6 hours of sleep a night. Pulling an all nighter doesn’t make you a “hustler” it means you’re not organised enough.

42. Read David Allens “getting things done”

This is the must read book for successful productivity.

43. Sleep in 90-min blocks

The human circadian rhythm is 90 minutes and it takes us on average 10 minutes to get to sleep. So go to sleep at 10:50PM if you want to wake up with energy at 6AM.

44. Take at least 1 day off in your business a week

Your business is your baby and needs a lot of attention to grow up strong and healthy, but one night a week consider getting a babysitter and not thinking about it. This will allow you to relax your mind and avoid burn out.

45. Reconnect with your why

Never forget why you started. Always connect the work with your passion and dreams.

“Action is the foundational key to all success.” – Pablo Picasso

46. Give up TV

10 years from now you will regret watching TV. It is a massive time waster.

47. Reduce decision fatigue

Mark Zuckerberg always wears the same clothes and eats the same food. This allows him to use his decision powers on things that matter.

48. Cold showers

Cold showers force the blood in your body into your core. This gives you energy and mental focus.

49. Splash cold water on your face when you wake up

This increases cortisol levels (stress hormone) to help you act with urgency to get things done.

50. Avoid the snooze button

The first action you do sets the context for the day. The snooze button is so dangerous because it trains your brain to procrastinate and actually makes you wake up feeling more tired.

Which productivity hack will you be implementing today? Leave a comment below!

Max Feller helps entrepreneurs be more successful. Want to double your productivity without feeling overwhelmed and overworked? Click Here (It's free).

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5 Comments

5 Comments

  1. Lorraine Haataia

    Dec 20, 2017 at 4:55 pm

    What a terrific list! Thank you for so many #productivity reminders in one place!

  2. Ola Rybacka

    Oct 12, 2017 at 5:09 am

    Hi, Max!
    I’m happy to inform you that this post is featured in the recent part of TimeCamp’s weekly Productivity Articles roundup! Find “Getting Things Done Smarter: 10 Best Productivity Articles! 8/10/27” on https://www.timecamp.com/blog/.
    Thank you for sharing these excellent productivity and time management tips!
    Ola Rybacka, SM Manager at TimeCamp

  3. Elliot

    Dec 7, 2016 at 9:03 pm

    My favorite piece of advice is the brain dump twice a week.

  4. Dylan

    Dec 5, 2016 at 12:12 pm

    This is a very informative list, thanks for sharing it.

  5. Keri Vandongen

    Nov 30, 2016 at 12:19 am

    Your comprehensive list should be useful for every entrepreneur, Max!
    My favourite 3 are learning to say NO more often, being task-oriented versus following a to-do list, and reducing decision fatigue.
    Another hack I’d add would be leaving unscheduled time each day. This advice came from Chris Brogan – the fastest way to burnout is to operate at maximum capacity for too long.
    ~Keri

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Entrepreneurs

3 Principles Every Entrepreneur Needs to Know

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When it comes to being an entrepreneur, there is often no “roadmap” or “blueprint” to get you exactly where you want to go, especially if you are just starting out. When I first began my entrepreneurial journey, I remember always trying to figure out what the “perfect” move was. I kept looking for the one thing that would make me massively successful right away. Instead, I learned that there is rarely one move that gets you where you want to be all at once. Most of the time, it’s a series of smaller steps that add up to your ultimate goal over time.

Sure, you will mess up at some point along the way, but all that matters is how you adjust and move forward. One strategy that can help you speed up the process is by learning from other more seasoned entrepreneurs and then applying those lessons to your own path.

Below are 3 key lessons that can help you put yourself in the best position to succeed as an entrepreneur:

1. Focus on What Actually Matters

As an entrepreneur, you are constantly bombarded by endless tasks, goals, people and problems that all seem to need attention at the same time. It is easy to feel overwhelmed. Most people will try to balance everything at once, and as a result, they rarely get anything meaningful done.

The truth is, in the grand scheme of things, most of the problems you face do not really matter as much as you think they do. There will always be an unhappy customer, employees will fail at times or the product or service that you originally created may change. That is just part of the game. All that matters in those situations is how you move forward. If you get emotional, stressed out, and upset over every problem, you will never be able to move fast enough to overcome them. Eventually, they will eat you up.

Instead, you have to have the mindset of expecting things to go wrong. Understand that problems are inevitable and the faster you can identify the ones that matter, the faster you will be able to move forward. For instance, spending days debating a small design change in a new app is not important if you have not yet determined if there is a product/market fit first.

In other words, if you do not know if there is demand for what you are building, small design issues on the product itself should not be what you focus on. No successful entrepreneur got to where they are because they solved every little problem that they were faced with. They were just able to solve enough of the problems that mattered most in the long-run.

“Problems are not stop signs; they are guidelines.” – Robert Schuller

2. Learn to be Self-Aware

You have to know yourself before you can be successful. Time is money and speed does matter, but making sure your business aligns with who you are trumps everything. Building a business around something you do not enjoy or are not good at is a losing battle no matter how fast you move.

As an entrepreneur especially, it is critical to know what you are passionate about. What would you actually like to do if you could do it all day? What are you best at? When you are able to understand those things and can combine them into something other people value, that is what makes you unstoppable.

This is not about loving what you do so it “doesn’t feel like work,” it is about loving what you do so you have the will to push past every obstacle that comes your way. Loving what you do makes the business worth it to you even when every external voice is telling you to stop. If you do not love it, you will eventually burn out. Plus, you will have wasted a lot of time going through the motions of doing something you resent, instead of building an empire based on something you love.

3. Stop Comparing Yourself to Others

Comparing yourself to anyone else is a complete waste of time, but we have all done it at some point in our lives. You think you should have that car or have received that funding or deserve that house. There’s nothing wrong with admiring a nice car or beautiful house, but comparing your life to someone else’s takes energy away from your own goals and only slows you down.

When you are just starting out, your time and energy are your biggest assets. Spending them looking at what other people have is wasting resources that you could be using to build your own dreams. That is why it’s important to understand what you want in life. Are you looking for short-term gains or long-term wealth? Do you want to have a job or own a business?

There is no right or wrong answer, it just comes down to who you are as a person. Once you figure out what you want, you have to be laser focused on whatever will get you there. Odds are, very few people in the world will want the same things as you, therefore, comparing yourself to them is useless. It wastes time and energy, creates distractions, and causes far more problems than solutions.

“The only person you should try to be better than is who you were yesterday.”

Wrapping Up

The specific tactics to be successful are different in every business. The principles of successful entrepreneurs, however, are very similar across the board. You have to be able to recognize what matters and what doesn’t. You have to know yourself and understand what you are best at in life.

Knowing yourself will allow you to build a sustainable business that is aligned with who you are. Plus, it will also help you figure out what positions you need to hire for first to compensate for your weaknesses.

Most of all, you have to avoid comparing yourself to anyone else no matter how green the grass on the other side looks. Doing so is easy but is also detrimental to your own success. Time is our biggest asset. It’s a finite resource that we can never get more of thus the more time you spend envying other people the less you will have to build what you want in life.

I will admit, these principles are not always easy to apply. When it comes down to it, you will still make mistakes along the way. That is just part of human nature. Nonetheless, if you can start understanding these principles now, you will put yourself in a much stronger position to succeed and have a better chance of living life on your terms in the future.

Which one of these principles do you need to work on most and why? Let us know in the comments below!

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3 Things to Keep in Mind When Improving Your Brand Visually

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how to visually improve your brand

Visual branding is one of the key assets when it comes to presenting yourself to your audience. This way you are letting them know who you are and how they should perceive you. Let’s say that your page has a whole bunch of photos from your office showing how everything works behind the scenes, this will tell your visitors that you pay a lot of attention to making your employees satisfied. Or, if you use a lot of images of nature, along with some motivational quotes, your audience will see you as someone who wants to encourage and inspire others. The fact that images say a lot is why Instagram has become so popular as a business platform.

Basically, it is essential that you use visuals in order to present abstract ideas to your audience. Nothing shows what kind of a business you are better than the visuals that you implement and incorporate. It’s also all about color and font choices, text size, and the general feeling that your design brings about. Not only is all this essential for presenting your brand, it is also an area where you mustn’t make the wrong choices, as they will make your brand look unprofessional and leave a bad taste in the mouth of a visitor who comes to you hoping they would find a solution.

Here are 3 things to keep in mind when trying to visually improve your brand:

1. Make an emotional connection with your audience

One of the essential ways of leaving an impression on your users which is going to last more than a day is to make an emotional connection with them. If you manage to do this properly, you will actually make them find pleasure in commenting on, liking, and sharing your content. This is where visuals kick in. The fact is that people are visual beings, and this kind of stimulation is what they respond to the most. So, if you present your users with images that will affect them, they will make the association between that emotion and your brand, and become loyal to you.

There are various visual elements that incite either positive or negative emotions. These are color, words, texture, style, shape, and usability. For example, if you focus on using symmetrical elements in your images, people will perceive a sense of order. On the other hand, if you focus on the opposite, you will incite feelings of uneasiness and chaos. If you are aiming at making people feel optimistic and happy, then you should think about using warm colors such as yellow, red, and orange. There is also the difference between close-up photos and those taken from a distance. The former feels more intimate, while the latter incites a feeling of isolation.

What you need to know is that happiness is the main factor which makes people share your content on social media networks. Therefore, you should focus on inciting this emotion and making your content go viral as a result.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

2. Visuals are everything

As we have ascertained, visuals are essential when it comes to your brand. An important feature of your visuals needs to be consistency. You want your users to feel like they have a relationship with a coherent brand, not a disconnected mess which they don’t know how to relate to.

Make sure that all your channels equally represent who you are. For starters, pick a color palette that is going to be unique to your brand design. Everything starts with your logo image. The way that it is colored and designed is going to impact the rest of your images and other design elements. Every post that you share should contain a color that brings your logo in mind. For example, Coca-Cola focuses on red and white, and you will notice that all of their posts include these colors.

When talking about your logo, it is essential that it is the same on every network that you use. It’s a representation of your company, and generally, the first thing that comes to mind when people think about your business. So be consistent, and make it memorable.

As for your images, consistency comes down even to using the same filters. If every photo has a different filter, your content will seem like it doesn’t really have a proper organization, and it will feel like your brand is a visual mess. Determine which filters fit your images the most, and then stick to them.

3. Use a different kind of visual for different audiences

Consistency is essential, but it doesn’t mean that you cannot use different kinds of visual elements in order to attract different kinds of audiences. Determine which kind of content works the best for a particular product or service that you are offering. Cause, in the end, different people prefer different forms of visual content. It can be photos, GIFs, infographics, macros, comics, videos, slideshows, quote cards, graphical data, memes, etc. Post them on different social networks and determine which are best suited for each platform according to the response.

“Social media is about sociology and psychology more than technology.” – Brian Solis

So, as you have realized by now, your visual brand identity is more than just the images you use. It is, in fact, the sum of all your visual elements put up together for your audience to see. When they are grouped like this, they tell a story about who you are. What is essential is that this story can either acknowledge what your core values are or hinder them. Remember to remain consistent throughout all your channels, as if your brand is a single person dealing with all your users.

How are you making sure people know your brand and have positive feelings about it? Let us know some of your struggles or tips in the comments below!

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Age Is Just a Number: 7 Young Innovative Entrepreneurs That Made a Difference

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In today’s world, we’re surrounded by innovators and people who want to change the world. Whether it’s about the IT industry, medicine or just giving back to the community, the one thing you can be sure we’ll never run out of, are ideas and I’m sure you have some too. That being said, ideas sometimes are just not enough. What you need to have in your mind is a path. A clear path to get to where you can turn your idea into a reality successfully.

And that’s exactly what these 7 entrepreneurs have done at a very young age. If you were looking for some motivation to get yourself on track, this is it:

1. Jack Kim

At 16, Jack started Benelab, a non-profit Internet search startup. Jack was born in Korea but moved to the USA when he was just in sixth grade. During his freshman year of high school, Kim got into making websites to generate money online. After some practice, he decided to use these methods of generating money online for charity. That’s when he founded Benelab, with six other high school students.

A non-profit search engine designed to make philanthropy easier by generating donations. Just like Google or Yahoo, advertisers pay money to display their advertisements on their websites. And all the income goes towards something good. Although Kim was unsure where Benelab would lead after high school, and is target of $100,000, you can see now that it’s still up and running!

2. Milan Kordestani

Milan, 19, is the CEO and Founder of Milan Farms. He established Milan Farms in early 2015 aiming to create an organic system to raise poultry and grow 100 % pure saffron. How it started was that Milan just wanted consumers to have a pure and honest option when it came to choosing products that went into their body.

He intends to provide an honest option to the consumer with complete transparency as to how the poultry was raised and how it comes to you. Although it’s still just a startup, Milan Farms has expanded to three separate farms distributing saffron worldwide and eggs all across the west coast.

Milan is currently focused on innovating and researching hydroponic, and aquaponics systems with growing saffron and experimenting on different salinity levels to ensure purity and quality of their crops. Now, that’s not something you see young kids doing every day, is it?

“Either you run the day, or the day runs you.” – Jim Rohn

3. Catherine Cook

At the young age of 15, Catherine Cook and her brother Dave, 17 came up with the idea of developing a free interactive online version of a yearbook. They were flipping through their high school yearbook and were not able to get any useful information to find out if they recognized anybody. But it ended up as a terrible tool!

So they decided on making a much better tool to know people by putting it online. With the help of her elder brother Geoff, who is 11 years older than Catherine and was a budding web entrepreneur back then, they created MyYearbook.com in 2005, a social networking site based in Skillman, N.J.

They merged with Quepasa in 2011 which was a $100 million deal, $18 million cash and the rest stock. As yearbooks didn’t matter outside the US, the combined company was renamed to MeetMe to make their social discovery platform reach the world! Perhaps the next Mark Zuckerberg?

4. Rachel Zietz

Rachel Zietz founded Gladiator Lacrosse at 13, an online retail store. She was disappointed with the cost, quality and the lack of selection of existing product offerings. Her company was on track to top $1 million in revenue within less than two years of launching. She made a revenue of $10,000 from her equipment at a local tournament. Her sales reached $200,000 in the initial year.

Running her company doesn’t feel like work for her, she takes pleasure in it. Rachel also made it to Time Magazine’s Most Influential Teens of 2016 and Fortune Magazine’s List of Entrepreneurs Under 18. She has also appeared on ABC’s Shark Tank. So, if you’re having trouble finding clothes you like, why not just build a new brand?

5. Ben Pasternak

Ben, 20, born in Sydney, is the co-founder of the American technology and social media company called Monkey. It was launched in 2016, and acquired by Holla Ltd. in December of 2017. When he was in high school, he created two viral iOS games, Impossible Rush and Impossible Dial. He created Impossible Rush while he was bored in science class at school.

Benjamin Pasternak was described as a young innovator changing the world by Fortune Magazine and was also named one of the Time Magazine’s Most Influential Teens of 2016. As a teenager who cares about the world, he was included in Crain’s New York Business Magazine ’20 Under 20′ list. His app, Monkey, has been used to make over 1,000,000,000 calls and has over 3,000,000 users!

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

6. Haile Thomas

When Haile was just 12 years old, she founded the Happy organization. Her father was diagnosed with Diabetes Type 2 so her mom began researching about how her husband can avoid taking medicines, as diabetes drugs have serious side effects. Haile started watching documentaries on nutrition. She also started cooking vegan meals with her mother. This paid off and her father’s health started improving greatly. This made Haile realize the value of healthy eating.

She then launched Happy, a youth health organization. The Happy Organization provides cooking lessons, informational workshops and summer camps for 6-13 year old kids. Haile Thomas is a vegan chef and youth health advocate. She has given TEDx talks and was even a guest of First Lady Michelle Obama at the 2013 State of the Union Address.

7. Ollie Forsyth

Ollie was picked on by bullies in school for being dyslexic. Being bullied can destroy one’s confidence to the point where they want to end it all. On the contrary, Ollie dug deep to explore the energy to beat all the odds and become an entrepreneur. He started his first business, Ollie’s Shop, an online gift shop, at the age of 13. His shop turned over $18,700 in its first year which has doubled turnover every year! Now, come on, is that not a little motivating?

He co-founded another startup, UniBell – a university platform, where students buy and sell products at the university campuses. At the age of 16, he opened his second online shop, Charmou. Ollie currently has three businesses, an online gift shop Ollie’s Shop, fashion retailer Charmou and a sideline in classic cars.

So, what else?

Well, now it’s your turn. No matter the age, through creativity and innovation, anyone can become a success in business. Challenges can be overcome and the results are amazing as we see in each of the above entrepreneurs’ case. These young entrepreneurs have proved that entrepreneurship has nothing to do with age.

Which of these young hustlers do you love the most and why? Comment below!

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The Ultimate Guide to Facebook Ads for Hustling Entrepreneurs

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Having been on Facebook for a while, you must have bumped into a couple of ads. And if you think like a true businessman, then you are definitely wondering how you can also put your ads out there. However, simply being able to put up a Facebook advertisement would not cut it, you would need to be able to create ads that are worth it.

To help you out in your attempt to make it big on Facebook advertising, we have come up with this ultimate guide. We hope this can help you get started with advertising with the most effective social media platform for marketing.

What you need to know about Facebook Ad Types

There are many ways on how you can make use of Facebook for advertising your brand. Facebook has come up with a number of different advertising tools that you can use for spreading the word about your brand and your product offerings. Knowledge of these tools will help you strategize what campaigns you can do using Facebook.

Here are the different types of advertisements that you would be able to do on Facebook:

1. Facebook Feeds

These feeds are where you can see posts from your friends, and pages you follow. Users tend to scroll along with this page in search of something interesting. Because of this, Facebook allowed the placement of in-feed ads.

It is a highly-recommendable ad type because a lot of Facebook users really do cross along the feeds, giving a high opportunity to be read. It is actually the first type of Facebook Ad that you should dive into before trying other ad types.

There is also a variety of in-feed ads for you to choose from: a photo post, a video post, or even a carousel post where you can post multiple photos or videos.  Another variety, canvas ads, is a new addition and is only available for mobile. Canvas ads are full-screen ads that are integrated into the Facebook interface, thereby eliminating the need to trigger the opening of a mobile web browser.

There are also lead ads, which allow you to get the email and name of a user to be able to download an e-book or something, but also right into the Facebook ecosystem. Finally, there are offer ads, which can even notify users in their email address that the offer will be expiring soon enough. This ad is free but you can pay to boost it.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

2. Instant Articles

Instant articles are those content that would normally open an external website, but instead, opens a window from within the Facebook app, and opens it there. Instant articles help you bring website content into Facebook in an efficient manner. Ads can also be placed in the Instant Articles space.

Instant Articles is great in itself because content that would normally require a web browser can now be easily and quickly opened, and without leaving Facebook at that. Facebook allows you to monetize the use of your ad space, which means you can advertise on other page’s instant articles, and you can also earn for allowing other ads on your own instant articles. It is a good idea to learn more about how Facebook instant articles work so you can maximize its potential for advertising.

3. In-stream Videos

If you like playing videos on Facebook, then you should have bumped into video ads somewhere in the middle of a video. These in-stream video ads are usually 15-30 seconds long and may appear before, during, or after watching a video.

There are in-stream video ads that are non-linear, which means that the ad would not stop the playing of the video that the user is actually watching.  In-stream videos are great because it really gets the attention of the audience. It may sound quite irritating, but it really is an effective way to reach out to your potential customers.

4. Audience Network

A network of apps and websites out of Facebook, Audience Network allows you to share Facebook content outside of the platform. With this, you can also tap into the users of other apps and social networking sites.

Audience Network is basically a network of apps and websites that make use of content from Facebook, including ads. With audience network, you will be able to accomplish the following:

  • Increasing brand awareness
  • Reaching out to your target audience
  • Improving engagement with your target audience
  • Installing apps
  • Playing videos

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs

5. Messenger Ads

Ads also find their way to the messaging system of Facebook. Facebook messenger can be integrated with messenger bots which can help provide to your potential customers the answer to the following functions:

  • Tell the product offerings of your business.
  • Provide discount coupons
  • Reach out to a potential customer who abandoned his cart

With an ever-increasing user base, messaging apps have in fact surpassed social media apps in number of monthly active users. If you’re looking to start using Facebook Messenger ads, you should take note of the three primary features of Facebook Messenger ads:

  • Messenger Destination – This allows advertisers to make ads that lead people from posts and ads seen in their Facebook Newsfeed into starting a conversation with your page within the Messenger app.
  • Messenger Home Placement – Ads can also be placed in the Messenger homepage, making it more prominent since users immediately see your ads when they open the app. The calls-to-action of Messenger Home Placement ads can be customized and compel users to install your app, shop on your e-commerce site, or get in touch and start a conversation with your page.
  • Sponsored Messages Placement – Considered one of the most straightforward ad types in Messenger, this ad placement actually appears as a message in the Messenger, and is effective in getting the word out about offers and promotions you may currently have.

With a number of different ways to utilize Facebook for advertising purposes, you might end up using the wrong tools for the wrong reasons without doing intensive research first, which may affect your organization. Effectively utilize Facebook Ads for your business with guides like this to help sustain your business’ growth and hit your targets!

What experience have you had using Facebook advertising? Comment below!

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Success Advice

What I’ve Learned Working In Finance For Six Years (Hint: It Applies To Everyone)

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I’ve been in the corporate world of finance now for more than six years. I get everyone from kids straight out of college, to older guys and girls that have been out of the workforce for ages, to people looking for a career change asking about the finance industry.

I’ve found the real lessons I’ve gained from working in finance are far broader than just one industry. Finance has taught me life skills and how to deal with people. While the startup world was fun, the finance industry gave me some extra skills.

Here’s what I learned working in finance:

 

1. The grass is never greener.

Over the years, many of my colleagues have left finance to start their own thing or join some new age fintech that apparently has all the answers – that is, until they come up against credit risk or accidentally fund terrorism through their products and services. The grass is never greener.

“Every company, whether it’s a large bank or one you started yourself, is going to have challenges. It comes down to which flavors of challenges you like the most”

Maybe you have to be really innovative in your career but don’t mind lack of funding or small travel budgets.

Maybe you have to work with really smart people but don’t mind being in a low budget office. The people I’ve met in finance that are always chasing greener grass never seem to find it.

At some point, we can’t avoid challenges or people we don’t like – they exist in all companies whether we like it or not. Learning to deal with these facts is how I’ve stayed in finance for six years and not given up on my career.

 

2. There are mediocre people everywhere we go.

In finance, like any industry, there are mediocre people. Some of them are uneducated; some of them lack critical thinking; some of them have zero sales ability; some are afraid of customers; some of them love a good company paid breakfast for no good reason. We can’t avoid mediocre people.

“What I’ve learned through my years in finance is that it’s not that people are mediocre or dumb; it’s that everyone has different priorities”

Some people want to leave at 5:01 pm to be with their kids and that’s okay.

Just because we don’t prioritize our career and our KPIs, doesn’t mean any of us are dumb because of it. There are many levels of intelligence within a company and all are acceptable.

I’ve visited a few unique and prestigious businesses in Silicon Valley where everyone is a genius and these companies spend half their time arguing who the smartest person is in the room rather than getting down to business and solving a real problem in the world.

 

3. There are good leaders and bad ones.

Don’t get emotional about it, just spend as much time as you can with the good ones. There will be leaders you encounter who are trying it out and who’ve been given a chance. There will be other leaders you meet that are born for the role.

Everyone has the right to step up and be a leader regardless of their ability.

My career in finance has been focused on getting around the good leaders. Sometimes you’ll have to work for a bad leader and the key is to suck it up, eat shit for a while, and then leave and work for a leader you believe in.

 

4. Your career is never going to be full of highlights.

I was on the homepage of our company’s website twice in one year. Many never get this chance ever in their career and it happened to me twice in one year.

Then there was a year after that where nothing happened. There were no big milestones, no punching the air and plenty of low points involving customers.

In finance, and in the business world, it’s never going to be a back-to-back show-reel of Instagram highlights where we win every day.

There will be periods of massive growth and then there will be months and even years where nothing happens – times where we show up for work each day expecting something big to happen and it doesn’t.

 

5. The need for a side hustle.

Our career can’t always be full of highlights, which is why we need a side hustle. Think of it like another avenue that we can use to kick goals, grow and broaden your skills. For me, outside of working in finance, it became social media and blogging. Over the last five years of my finance career, I’ve hustled my face off learning somewhat non-related skills that have nothing to do with finance.

Side hustles allow us to explore our wild side. Working in finance can be quite dry and without my side hustle, I may have succumbed to suppressing my emotions, wearing a corporate mask and dressing in a suit and tie every day.

Side hustles helped me keep it real. Some days I work in jeans and a t-shirt. Other days I wear the cliché suit. My side hustle helped me live a little and get some perspective on what the finance industry was really about. The answer? Like every business, finance is about people.

 

6. Once we understand people, we’re set.

People go through a range of emotions every day. Once we understand that what’s happening in business could be entirely down to the fact they’re human, and nothing to do with business, we see the business landscape differently.

We become more compassionate to stakeholders, we treat customers with kindness and we quit thinking that we’re a freaking genius that has all the answers and if only people would listen to us the business would make 10X the profits.

Business is about people and by understanding them we can see it for what it is. Our customers are also people, and our interactions with them become easier when we come to grips with this fact.

If I were to get you to learn one thing, it would be the basics of psychology. Most of the key points can be Googled for free but the value they bring will help whether you’re in finance or any another industry.

 

7. We’re all constantly growing in secret.

I always thought that GM’s, CEO’s, etc, had it made. I always thought that they woke up each day and came to work with a killer instinct. The finance industry taught me I was wrong. The leaders we admire with those big job titles are just like you and me: they’re scared as F.

The difference is that the leaders we admire are growing in secret.

You think they have it made but when you get in their head, you realize that even with their success they suffer the same human pitfalls that you and I do. The difference is they embrace those pitfalls and take action regardless.

Even your heroes are fearful when they have to perform, but they do it anyway.

 

8. Your happiness doesn’t stay the same.

At the start of a new role in any industry, we’re loaded with energy. We come to work with new strategies and different ways to acquire customers. Then a few years go by and we become a bit negative. We see the same challenges over and over and the same people failing to take action.

This can lead to unhappiness in our career.

What working in finance has taught me is that there will be times we’re really happy with our role and other times where we are unhappy.

What we learn in the unhappy times helps us when we’re living through the happy times. If you expect to get into any industry and be blazing on fire for decades straight you’ll be sadly disappointed. One solution I’ve found is to change up my career and try new things.

Maybe you start in a sales role and end up working in product or risk. Maybe you work in customer service and end up in a strategy role.

Much of the unhappiness is tied to boredom and changing roles can help reboot our happiness at work.

 

9. Innovation is much harder than we think.

Geez, if there’s is one thing I have seen a lot of in many financial services businesses it’s innovation. So many companies have tried it and it never works. Sometimes it’s too much red tape that is put around the business or idea which ultimately suffocates the life out of any opportunity to innovate.

Other times it’s the wrong people that kill the innovation.

“Surprisingly, one thing that makes innovation really challenging is an abundance of resources”

Large businesses can afford to throw lots of money against the wall at innovation whereas startups can’t.

The limitations and budget restraints a startup has are often why they can be nimble and innovative. In the end, true innovation is damn hard. If it were easy, then many businesses would be more successful than they are.

The key is not to give up on innovation. It’s a slow process to embed innovation into the culture of a business and get results. True innovation requires a lot more failure than the leaders in the business world are often comfortable with.

It’s only by looking at what doesn’t work that we find truly innovative solutions.

 

10. It’s not about networking: it’s about helping.

Someone emailed me yesterday and said, “Hey I’d like to network with you.”

I thought to myself “Wow that sounds really silly!”

This idea that we have to network is stupid. What makes more sense is to build relationships just like we would with friends. Networking is focused too much on what we can get and what we will give in return. It’s transactional and it feels unnatural.

The subtle difference is that when we build a relationship with someone (instead of network with them) we’re not seeking anything from them. There’s no expectation and that’s where the magic lies right there.

 

11. We all experience bad publicity. It’s how we handle it.

Even monster success stories like Facebook have bad publicity. Working in finance can have some ugly moments. Not everyone is honest and there will be times where the business you work for or even your own business may face negative publicity.

No company or industry (including finance) is perfect. Businesses make mistakes just like humans do because ‘Business’ is just a label for a group of humans doing their life’s work.

Expecting the company you work for to be a perfect corporate citizen is a fantasy.

 

12. Listening to customers is not easy but it works.

Working in finance has allowed me to see my fair share of angry customers. For years, I tried to defend my position and this caused me to miss what the customer was saying.

After a while in finance, I learned that if you shut up and listen to the client, you learn much more. Sometimes they might yell at you for 30-minutes flat. Sit there and listen.

By listening, you get the chance to understand the problem fully and it gets your mind ticking with ideas. When people feel they are being properly listened to, they’re more receptive to the solutions you present for their problems.

It’s freaking revolutionary when you listen more. Not just in business but in life too.

 

13. What you have for lunch matters.

I was eating chicken nuggets in a bread roll for ages and it caused me to be sleepy in the afternoon. This killed my productivity and my desire to work effectively so I would cram all my challenging tasks into the morning.

Once I learned what a proper lunch was and began eating one every day, my energy, mood and productivity improved. I’m still getting better but what I learned is to monitor carefully what I eat if I want the energy to excel in my career. Bread, at lunchtime in particular, tends to suck away my energy later in the afternoon.

 

14. Kindness and compassion are superpowers.

Your humility separates you from the pack. Trying my best in my finance career to show compassion and be kind to people has helped me immensely. These two traits are rarer than you think.

In the business world, kindness and compassion are the glue that sticks all of the right opportunities together for you and presents them as a beautiful collage.

The reason I’ve had some cool opportunities (particularly of late) is that I’ve tried to be different instead of being like everyone else. I’ve questioned the way business works and experimented with kindness and compassion.

It turns out these two traits make people see me in a weird way. It’s almost like these two traits make me more human.

Kindness and compassion are about seeing the best in people before making assumptions that they’re out to screw you. Kindness and compassion are about believing in the power of the human species above all else.

 

15. Taking off the mask is freeing.

For the first half of my career in finance, I wore a mask. It’s hard to admit but it’s true. I used corporate language like “revenue targets” and “customer value proposition” and took a notepad to meetings to look smart. I wore the nicely ironed suit with the cute little cufflinks.

I said hello politely to everyone and was graceful. When it came to social media, I promoted the company and supported my colleagues. I told people I liked what they did even when I didn’t.

I did all of this because I thought that being fake and wearing a mask of bravery and perfection was what you had to do to succeed. I thought that’s how business land worked.

I found that all of this acting became exhausting and it was incongruent with who I really was. Deep down, I was an entrepreneur and a highly creative person that wanted to express himself.

After a string of bizarre situations – like narrowly missing cancer and seeing a few people close to me like my grandma pass away – I decided to throw away the mask.

I started dropping the odd F-Bomb. I told people politely when I didn’t like their idea. I became brutally honest with clients and stopped telling them what they wanted to hear.

All of this led to the real version of me being on display. Some people liked it and others weren’t interested.

“Either way, you can’t keep faking it till you make it at work every day because eventually, you’ll fall down from all the BS and wonder whose life you’ve been living for the last six years”

 

16. Scheduling holidays in advance provides additional motivation.

Let’s not pretend we’re 100% motivated each week at work. Some weeks will suck and that’s normal. Booking holidays in advance gives me a permanent memory of yet another thing that’s great about life: taking breaks.

The first half of my finance career involved almost no holidays. Not only did I become burnt out, but I also didn’t have as much to look forward to. Then I began booking in holidays to New Zealand, the USA and Japan. My motivation changed. I’d work harder leading up to holiday time so that I could take an even bigger break away from it all.

Holidays became like a reset button for my finance career and they gave me something else to aim for other than boring old KPIs.

 

17. Working really long hours means there’s a problem.

There have been a lot of times I’ve encountered people in finance working their butt off. I used to think it’s cool; now I see it as a problem.

If you’re working long hours, there is a problem. You’re either unproductive, distracted or under-resourced. All of these issues can be resolved and working stupidly hard is not the answer.

“Productivity is the opposite of working long hours”

 

18. You’ll have to speak in front of others.

That’s why I tell everybody to get their arse to Toastmasters and learn how to speak without having a thousand Ums and Ahs between every word. Public speaking is a basic form of communication and mastering it is how you get across your ideas, visions and tell phenomenal stories.

No matter your speaking ability in front of others, it’s time to improve it.

 

19. Most people have no idea about business so don’t feel so bad.

Yep, that’s the truth! All these people you meet in business that sound like they know what they’re talking about often don’t. They are just regurgitating something they heard or read which they thought was right.

We all pretend like business is an art and so many times it’s not what it’s made out to be. The science of business has more to do with life skills than anything else. Most books about business try and overcomplicate something that isn’t that hard.

“The greatest challenge and complexity with business is understanding its simplicity”

 

20. Change is guaranteed. Why not embrace it?

And here’s the final thing I’ll say: whether you work in finance like me or in another industry, change is guaranteed. One of these will happen to you:

–    Your industry will be disrupted if it hasn’t been already

–    Your company will go through a restructure, merger or be acquired which may cause you to lose your job

–    The business you are a part of could fail

–    Or a natural disaster or manmade event like a GFC could screw with your career

Change is guaranteed in your career so rather than avoiding it, what I’ve learned in finance is to embrace it. See the fork in the road as the greatest gift you’ve ever been given.

Welcome change with open arms otherwise it will be the kiss of death to your perfect, cookie-cutter career in whatever.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net

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5 Comments

5 Comments

  1. Lorraine Haataia

    Dec 20, 2017 at 4:55 pm

    What a terrific list! Thank you for so many #productivity reminders in one place!

  2. Ola Rybacka

    Oct 12, 2017 at 5:09 am

    Hi, Max!
    I’m happy to inform you that this post is featured in the recent part of TimeCamp’s weekly Productivity Articles roundup! Find “Getting Things Done Smarter: 10 Best Productivity Articles! 8/10/27” on https://www.timecamp.com/blog/.
    Thank you for sharing these excellent productivity and time management tips!
    Ola Rybacka, SM Manager at TimeCamp

  3. Elliot

    Dec 7, 2016 at 9:03 pm

    My favorite piece of advice is the brain dump twice a week.

  4. Dylan

    Dec 5, 2016 at 12:12 pm

    This is a very informative list, thanks for sharing it.

  5. Keri Vandongen

    Nov 30, 2016 at 12:19 am

    Your comprehensive list should be useful for every entrepreneur, Max!
    My favourite 3 are learning to say NO more often, being task-oriented versus following a to-do list, and reducing decision fatigue.
    Another hack I’d add would be leaving unscheduled time each day. This advice came from Chris Brogan – the fastest way to burnout is to operate at maximum capacity for too long.
    ~Keri

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Entrepreneurs

3 Principles Every Entrepreneur Needs to Know

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entrepreneurship

When it comes to being an entrepreneur, there is often no “roadmap” or “blueprint” to get you exactly where you want to go, especially if you are just starting out. When I first began my entrepreneurial journey, I remember always trying to figure out what the “perfect” move was. I kept looking for the one thing that would make me massively successful right away. Instead, I learned that there is rarely one move that gets you where you want to be all at once. Most of the time, it’s a series of smaller steps that add up to your ultimate goal over time.

Sure, you will mess up at some point along the way, but all that matters is how you adjust and move forward. One strategy that can help you speed up the process is by learning from other more seasoned entrepreneurs and then applying those lessons to your own path.

Below are 3 key lessons that can help you put yourself in the best position to succeed as an entrepreneur:

1. Focus on What Actually Matters

As an entrepreneur, you are constantly bombarded by endless tasks, goals, people and problems that all seem to need attention at the same time. It is easy to feel overwhelmed. Most people will try to balance everything at once, and as a result, they rarely get anything meaningful done.

The truth is, in the grand scheme of things, most of the problems you face do not really matter as much as you think they do. There will always be an unhappy customer, employees will fail at times or the product or service that you originally created may change. That is just part of the game. All that matters in those situations is how you move forward. If you get emotional, stressed out, and upset over every problem, you will never be able to move fast enough to overcome them. Eventually, they will eat you up.

Instead, you have to have the mindset of expecting things to go wrong. Understand that problems are inevitable and the faster you can identify the ones that matter, the faster you will be able to move forward. For instance, spending days debating a small design change in a new app is not important if you have not yet determined if there is a product/market fit first.

In other words, if you do not know if there is demand for what you are building, small design issues on the product itself should not be what you focus on. No successful entrepreneur got to where they are because they solved every little problem that they were faced with. They were just able to solve enough of the problems that mattered most in the long-run.

“Problems are not stop signs; they are guidelines.” – Robert Schuller

2. Learn to be Self-Aware

You have to know yourself before you can be successful. Time is money and speed does matter, but making sure your business aligns with who you are trumps everything. Building a business around something you do not enjoy or are not good at is a losing battle no matter how fast you move.

As an entrepreneur especially, it is critical to know what you are passionate about. What would you actually like to do if you could do it all day? What are you best at? When you are able to understand those things and can combine them into something other people value, that is what makes you unstoppable.

This is not about loving what you do so it “doesn’t feel like work,” it is about loving what you do so you have the will to push past every obstacle that comes your way. Loving what you do makes the business worth it to you even when every external voice is telling you to stop. If you do not love it, you will eventually burn out. Plus, you will have wasted a lot of time going through the motions of doing something you resent, instead of building an empire based on something you love.

3. Stop Comparing Yourself to Others

Comparing yourself to anyone else is a complete waste of time, but we have all done it at some point in our lives. You think you should have that car or have received that funding or deserve that house. There’s nothing wrong with admiring a nice car or beautiful house, but comparing your life to someone else’s takes energy away from your own goals and only slows you down.

When you are just starting out, your time and energy are your biggest assets. Spending them looking at what other people have is wasting resources that you could be using to build your own dreams. That is why it’s important to understand what you want in life. Are you looking for short-term gains or long-term wealth? Do you want to have a job or own a business?

There is no right or wrong answer, it just comes down to who you are as a person. Once you figure out what you want, you have to be laser focused on whatever will get you there. Odds are, very few people in the world will want the same things as you, therefore, comparing yourself to them is useless. It wastes time and energy, creates distractions, and causes far more problems than solutions.

“The only person you should try to be better than is who you were yesterday.”

Wrapping Up

The specific tactics to be successful are different in every business. The principles of successful entrepreneurs, however, are very similar across the board. You have to be able to recognize what matters and what doesn’t. You have to know yourself and understand what you are best at in life.

Knowing yourself will allow you to build a sustainable business that is aligned with who you are. Plus, it will also help you figure out what positions you need to hire for first to compensate for your weaknesses.

Most of all, you have to avoid comparing yourself to anyone else no matter how green the grass on the other side looks. Doing so is easy but is also detrimental to your own success. Time is our biggest asset. It’s a finite resource that we can never get more of thus the more time you spend envying other people the less you will have to build what you want in life.

I will admit, these principles are not always easy to apply. When it comes down to it, you will still make mistakes along the way. That is just part of human nature. Nonetheless, if you can start understanding these principles now, you will put yourself in a much stronger position to succeed and have a better chance of living life on your terms in the future.

Which one of these principles do you need to work on most and why? Let us know in the comments below!

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Entrepreneurs

3 Things to Keep in Mind When Improving Your Brand Visually

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how to visually improve your brand

Visual branding is one of the key assets when it comes to presenting yourself to your audience. This way you are letting them know who you are and how they should perceive you. Let’s say that your page has a whole bunch of photos from your office showing how everything works behind the scenes, this will tell your visitors that you pay a lot of attention to making your employees satisfied. Or, if you use a lot of images of nature, along with some motivational quotes, your audience will see you as someone who wants to encourage and inspire others. The fact that images say a lot is why Instagram has become so popular as a business platform.

Basically, it is essential that you use visuals in order to present abstract ideas to your audience. Nothing shows what kind of a business you are better than the visuals that you implement and incorporate. It’s also all about color and font choices, text size, and the general feeling that your design brings about. Not only is all this essential for presenting your brand, it is also an area where you mustn’t make the wrong choices, as they will make your brand look unprofessional and leave a bad taste in the mouth of a visitor who comes to you hoping they would find a solution.

Here are 3 things to keep in mind when trying to visually improve your brand:

1. Make an emotional connection with your audience

One of the essential ways of leaving an impression on your users which is going to last more than a day is to make an emotional connection with them. If you manage to do this properly, you will actually make them find pleasure in commenting on, liking, and sharing your content. This is where visuals kick in. The fact is that people are visual beings, and this kind of stimulation is what they respond to the most. So, if you present your users with images that will affect them, they will make the association between that emotion and your brand, and become loyal to you.

There are various visual elements that incite either positive or negative emotions. These are color, words, texture, style, shape, and usability. For example, if you focus on using symmetrical elements in your images, people will perceive a sense of order. On the other hand, if you focus on the opposite, you will incite feelings of uneasiness and chaos. If you are aiming at making people feel optimistic and happy, then you should think about using warm colors such as yellow, red, and orange. There is also the difference between close-up photos and those taken from a distance. The former feels more intimate, while the latter incites a feeling of isolation.

What you need to know is that happiness is the main factor which makes people share your content on social media networks. Therefore, you should focus on inciting this emotion and making your content go viral as a result.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

2. Visuals are everything

As we have ascertained, visuals are essential when it comes to your brand. An important feature of your visuals needs to be consistency. You want your users to feel like they have a relationship with a coherent brand, not a disconnected mess which they don’t know how to relate to.

Make sure that all your channels equally represent who you are. For starters, pick a color palette that is going to be unique to your brand design. Everything starts with your logo image. The way that it is colored and designed is going to impact the rest of your images and other design elements. Every post that you share should contain a color that brings your logo in mind. For example, Coca-Cola focuses on red and white, and you will notice that all of their posts include these colors.

When talking about your logo, it is essential that it is the same on every network that you use. It’s a representation of your company, and generally, the first thing that comes to mind when people think about your business. So be consistent, and make it memorable.

As for your images, consistency comes down even to using the same filters. If every photo has a different filter, your content will seem like it doesn’t really have a proper organization, and it will feel like your brand is a visual mess. Determine which filters fit your images the most, and then stick to them.

3. Use a different kind of visual for different audiences

Consistency is essential, but it doesn’t mean that you cannot use different kinds of visual elements in order to attract different kinds of audiences. Determine which kind of content works the best for a particular product or service that you are offering. Cause, in the end, different people prefer different forms of visual content. It can be photos, GIFs, infographics, macros, comics, videos, slideshows, quote cards, graphical data, memes, etc. Post them on different social networks and determine which are best suited for each platform according to the response.

“Social media is about sociology and psychology more than technology.” – Brian Solis

So, as you have realized by now, your visual brand identity is more than just the images you use. It is, in fact, the sum of all your visual elements put up together for your audience to see. When they are grouped like this, they tell a story about who you are. What is essential is that this story can either acknowledge what your core values are or hinder them. Remember to remain consistent throughout all your channels, as if your brand is a single person dealing with all your users.

How are you making sure people know your brand and have positive feelings about it? Let us know some of your struggles or tips in the comments below!

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Entrepreneurs

Age Is Just a Number: 7 Young Innovative Entrepreneurs That Made a Difference

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young entrepreneurs

In today’s world, we’re surrounded by innovators and people who want to change the world. Whether it’s about the IT industry, medicine or just giving back to the community, the one thing you can be sure we’ll never run out of, are ideas and I’m sure you have some too. That being said, ideas sometimes are just not enough. What you need to have in your mind is a path. A clear path to get to where you can turn your idea into a reality successfully.

And that’s exactly what these 7 entrepreneurs have done at a very young age. If you were looking for some motivation to get yourself on track, this is it:

1. Jack Kim

At 16, Jack started Benelab, a non-profit Internet search startup. Jack was born in Korea but moved to the USA when he was just in sixth grade. During his freshman year of high school, Kim got into making websites to generate money online. After some practice, he decided to use these methods of generating money online for charity. That’s when he founded Benelab, with six other high school students.

A non-profit search engine designed to make philanthropy easier by generating donations. Just like Google or Yahoo, advertisers pay money to display their advertisements on their websites. And all the income goes towards something good. Although Kim was unsure where Benelab would lead after high school, and is target of $100,000, you can see now that it’s still up and running!

2. Milan Kordestani

Milan, 19, is the CEO and Founder of Milan Farms. He established Milan Farms in early 2015 aiming to create an organic system to raise poultry and grow 100 % pure saffron. How it started was that Milan just wanted consumers to have a pure and honest option when it came to choosing products that went into their body.

He intends to provide an honest option to the consumer with complete transparency as to how the poultry was raised and how it comes to you. Although it’s still just a startup, Milan Farms has expanded to three separate farms distributing saffron worldwide and eggs all across the west coast.

Milan is currently focused on innovating and researching hydroponic, and aquaponics systems with growing saffron and experimenting on different salinity levels to ensure purity and quality of their crops. Now, that’s not something you see young kids doing every day, is it?

“Either you run the day, or the day runs you.” – Jim Rohn

3. Catherine Cook

At the young age of 15, Catherine Cook and her brother Dave, 17 came up with the idea of developing a free interactive online version of a yearbook. They were flipping through their high school yearbook and were not able to get any useful information to find out if they recognized anybody. But it ended up as a terrible tool!

So they decided on making a much better tool to know people by putting it online. With the help of her elder brother Geoff, who is 11 years older than Catherine and was a budding web entrepreneur back then, they created MyYearbook.com in 2005, a social networking site based in Skillman, N.J.

They merged with Quepasa in 2011 which was a $100 million deal, $18 million cash and the rest stock. As yearbooks didn’t matter outside the US, the combined company was renamed to MeetMe to make their social discovery platform reach the world! Perhaps the next Mark Zuckerberg?

4. Rachel Zietz

Rachel Zietz founded Gladiator Lacrosse at 13, an online retail store. She was disappointed with the cost, quality and the lack of selection of existing product offerings. Her company was on track to top $1 million in revenue within less than two years of launching. She made a revenue of $10,000 from her equipment at a local tournament. Her sales reached $200,000 in the initial year.

Running her company doesn’t feel like work for her, she takes pleasure in it. Rachel also made it to Time Magazine’s Most Influential Teens of 2016 and Fortune Magazine’s List of Entrepreneurs Under 18. She has also appeared on ABC’s Shark Tank. So, if you’re having trouble finding clothes you like, why not just build a new brand?

5. Ben Pasternak

Ben, 20, born in Sydney, is the co-founder of the American technology and social media company called Monkey. It was launched in 2016, and acquired by Holla Ltd. in December of 2017. When he was in high school, he created two viral iOS games, Impossible Rush and Impossible Dial. He created Impossible Rush while he was bored in science class at school.

Benjamin Pasternak was described as a young innovator changing the world by Fortune Magazine and was also named one of the Time Magazine’s Most Influential Teens of 2016. As a teenager who cares about the world, he was included in Crain’s New York Business Magazine ’20 Under 20′ list. His app, Monkey, has been used to make over 1,000,000,000 calls and has over 3,000,000 users!

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

6. Haile Thomas

When Haile was just 12 years old, she founded the Happy organization. Her father was diagnosed with Diabetes Type 2 so her mom began researching about how her husband can avoid taking medicines, as diabetes drugs have serious side effects. Haile started watching documentaries on nutrition. She also started cooking vegan meals with her mother. This paid off and her father’s health started improving greatly. This made Haile realize the value of healthy eating.

She then launched Happy, a youth health organization. The Happy Organization provides cooking lessons, informational workshops and summer camps for 6-13 year old kids. Haile Thomas is a vegan chef and youth health advocate. She has given TEDx talks and was even a guest of First Lady Michelle Obama at the 2013 State of the Union Address.

7. Ollie Forsyth

Ollie was picked on by bullies in school for being dyslexic. Being bullied can destroy one’s confidence to the point where they want to end it all. On the contrary, Ollie dug deep to explore the energy to beat all the odds and become an entrepreneur. He started his first business, Ollie’s Shop, an online gift shop, at the age of 13. His shop turned over $18,700 in its first year which has doubled turnover every year! Now, come on, is that not a little motivating?

He co-founded another startup, UniBell – a university platform, where students buy and sell products at the university campuses. At the age of 16, he opened his second online shop, Charmou. Ollie currently has three businesses, an online gift shop Ollie’s Shop, fashion retailer Charmou and a sideline in classic cars.

So, what else?

Well, now it’s your turn. No matter the age, through creativity and innovation, anyone can become a success in business. Challenges can be overcome and the results are amazing as we see in each of the above entrepreneurs’ case. These young entrepreneurs have proved that entrepreneurship has nothing to do with age.

Which of these young hustlers do you love the most and why? Comment below!

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Entrepreneurs

The Ultimate Guide to Facebook Ads for Hustling Entrepreneurs

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facebook advertising

Having been on Facebook for a while, you must have bumped into a couple of ads. And if you think like a true businessman, then you are definitely wondering how you can also put your ads out there. However, simply being able to put up a Facebook advertisement would not cut it, you would need to be able to create ads that are worth it.

To help you out in your attempt to make it big on Facebook advertising, we have come up with this ultimate guide. We hope this can help you get started with advertising with the most effective social media platform for marketing.

What you need to know about Facebook Ad Types

There are many ways on how you can make use of Facebook for advertising your brand. Facebook has come up with a number of different advertising tools that you can use for spreading the word about your brand and your product offerings. Knowledge of these tools will help you strategize what campaigns you can do using Facebook.

Here are the different types of advertisements that you would be able to do on Facebook:

1. Facebook Feeds

These feeds are where you can see posts from your friends, and pages you follow. Users tend to scroll along with this page in search of something interesting. Because of this, Facebook allowed the placement of in-feed ads.

It is a highly-recommendable ad type because a lot of Facebook users really do cross along the feeds, giving a high opportunity to be read. It is actually the first type of Facebook Ad that you should dive into before trying other ad types.

There is also a variety of in-feed ads for you to choose from: a photo post, a video post, or even a carousel post where you can post multiple photos or videos.  Another variety, canvas ads, is a new addition and is only available for mobile. Canvas ads are full-screen ads that are integrated into the Facebook interface, thereby eliminating the need to trigger the opening of a mobile web browser.

There are also lead ads, which allow you to get the email and name of a user to be able to download an e-book or something, but also right into the Facebook ecosystem. Finally, there are offer ads, which can even notify users in their email address that the offer will be expiring soon enough. This ad is free but you can pay to boost it.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

2. Instant Articles

Instant articles are those content that would normally open an external website, but instead, opens a window from within the Facebook app, and opens it there. Instant articles help you bring website content into Facebook in an efficient manner. Ads can also be placed in the Instant Articles space.

Instant Articles is great in itself because content that would normally require a web browser can now be easily and quickly opened, and without leaving Facebook at that. Facebook allows you to monetize the use of your ad space, which means you can advertise on other page’s instant articles, and you can also earn for allowing other ads on your own instant articles. It is a good idea to learn more about how Facebook instant articles work so you can maximize its potential for advertising.

3. In-stream Videos

If you like playing videos on Facebook, then you should have bumped into video ads somewhere in the middle of a video. These in-stream video ads are usually 15-30 seconds long and may appear before, during, or after watching a video.

There are in-stream video ads that are non-linear, which means that the ad would not stop the playing of the video that the user is actually watching.  In-stream videos are great because it really gets the attention of the audience. It may sound quite irritating, but it really is an effective way to reach out to your potential customers.

4. Audience Network

A network of apps and websites out of Facebook, Audience Network allows you to share Facebook content outside of the platform. With this, you can also tap into the users of other apps and social networking sites.

Audience Network is basically a network of apps and websites that make use of content from Facebook, including ads. With audience network, you will be able to accomplish the following:

  • Increasing brand awareness
  • Reaching out to your target audience
  • Improving engagement with your target audience
  • Installing apps
  • Playing videos

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs

5. Messenger Ads

Ads also find their way to the messaging system of Facebook. Facebook messenger can be integrated with messenger bots which can help provide to your potential customers the answer to the following functions:

  • Tell the product offerings of your business.
  • Provide discount coupons
  • Reach out to a potential customer who abandoned his cart

With an ever-increasing user base, messaging apps have in fact surpassed social media apps in number of monthly active users. If you’re looking to start using Facebook Messenger ads, you should take note of the three primary features of Facebook Messenger ads:

  • Messenger Destination – This allows advertisers to make ads that lead people from posts and ads seen in their Facebook Newsfeed into starting a conversation with your page within the Messenger app.
  • Messenger Home Placement – Ads can also be placed in the Messenger homepage, making it more prominent since users immediately see your ads when they open the app. The calls-to-action of Messenger Home Placement ads can be customized and compel users to install your app, shop on your e-commerce site, or get in touch and start a conversation with your page.
  • Sponsored Messages Placement – Considered one of the most straightforward ad types in Messenger, this ad placement actually appears as a message in the Messenger, and is effective in getting the word out about offers and promotions you may currently have.

With a number of different ways to utilize Facebook for advertising purposes, you might end up using the wrong tools for the wrong reasons without doing intensive research first, which may affect your organization. Effectively utilize Facebook Ads for your business with guides like this to help sustain your business’ growth and hit your targets!

What experience have you had using Facebook advertising? Comment below!

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