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Here Are 4 Reasons Why You Need to Know Your Entrepreneurial Type

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types of entrepreneurs

It turns out entrepreneurs have many similar personality traits. That’s probably not too surprising, however, these traits are not evenly distributed. Different entrepreneurs possess different levels of each trait. It is because of this that different entrepreneurial types have emerged. There are different tests and articles detailing these traits.

In general, entrepreneurs tend to have various combinations of the following personality traits:

Diplomatic – Diplomats value protocol. As the trait may hint, they work very well with people, and tend to inspire loyalty among clients and workers. They set very high standards for accuracy and following proper procedures.

Authoritative – This is the entrepreneur who goes into business because they are an expert at something and have the self discipline and attention to detail to handle business ownership on top of that. They do very well in businesses with high consumer demand where consistency and reliability are valued. They do not feel a need to work in ‘fun’ or ‘sexy’ industries.

Managerial – The manager is goal oriented. They tend to be sharply focused on outcomes and continually adjust processes to get the results they want. They appreciate loyalty and tend to form close relationships with their teams. However, their decision making largely focuses on systems and outcomes.

Innovative – These entrepreneurs often go into business because they conceive new and better ways to make and do things. They often remain successful because they are constantly adding new products and services, and improving processes and procedures.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

Collaborative – These entrepreneurs work great with people. They recognize others’ strengths and are able to find ways to use everyone’s strengths to move business ideas forward.

Motivative – A motivator is great in tough times. They persevere when things are going poorly and motivate people to stick to their game plan when things are tough. They do very well in businesses that require them to lead teams in order to succeed.

Enthusiastic – These entrepreneurs are energetic and socially astute. They are driven, competitive, and independent. They lead because they set a great example for working hard and persevering. They are excellent at leading people and do great in customer oriented businesses.

So, why should you care if you are one of these personality types or some combination of them? Here’s why:

1. Knowing Your Potential Weaknesses Can Help You Fill in Any Gaps

Chances are, your combination of entrepreneurial traits will leave you better suited for some tasks, and a very poor match for others. For example, you may find that you are excellent at coming up with ideas and motivating people to work hard, but on the other hand, testing may reveal that you are not detail oriented and that you get frustrated with formal policies and procedures.

Once you are aware of this, you can act to close any gaps. First, you can challenge yourself to improve in areas where you are lacking. You can also bring people onto your team who have the talents that you lack. This combination of self improvement and maximizing the talents of others is key to your professional growth as well as the success of your company.

2. You And Your Team Members Will Know What Everyone Brings to The Table

Not only should you test yourself to learn which entrepreneurial traits you have, you should encourage everyone on your team to do so as well. Let them know that even if they never plan on owning their own business, success in a startup is much more likely if they can adopt an entrepreneurial mindset. Only good things can happen when your team members view themselves as innovators, diplomats, managers, and collaborators.

Also, when you know each team member’s strengths and the areas in which they can be natural leaders and groundbreakers, that makes your job as their leader that much easier. You can avoid frustrating people by giving them tasks that aren’t related to their talents. Conversely, you can  help your employees grow by giving them opportunities to shore up their weaknesses.

3. You Can’t Exploit Your Strengths if You Do Not Know Them

The frustrating thing about talents and abilities is that you never know you have them unless you run into an opportunity where they are revealed. The problem with this is that many people go their entire lives unaware of innate skills that they have. This is where tests come in. Many think of them as being tools to expose weaknesses or lack of knowledge. While this is true, tests like this can also reveal your strengths and talents.

Imagine not knowing that you were a natural salesperson, or that you have an excellent ability to focus on the details that can make or break a successful enterprise. That is pretty empowering. Not only can you incorporate that knowledge into your business strategy, you can draw on those strengths when you face challenges.

“I believe that the biggest problem that humanity faces is an ego sensitivity to finding out whether one is right or wrong and identifying what one’s strengths and weaknesses are.” – Ray Dalio

4. You Can Avoid Spending Time on Tasks That You Aren’t Good At

As an entrepreneur, where and how you spend your time matters. If you are already successful, chances are you make a pretty decent rate no matter what task you perform. If this is the case, you owe it to yourself, your organization, your team, and any investors to make the best use of that time. You aren’t doing that if you are working on tasks that you aren’t suited for.

Even if you are in the very early stages of your business, perhaps not yet drawing a salary, your time is still valuable. Growth and success depends on your talents being maximized. Again, by knowing your entrepreneurial type you know your abilities. This means you can select the tasks that are the best use of your time and serve your company best.

The more you know about yourself the better. You can use the results from an entrepreneurial personality test to better use your skills, know which jobs to delegate, and understand your best path to growth. Each of these things will help your company to become more successful. Why not test yourself today? You have a lot to gain from the experience.

What is your entrepreneurial type? Let us know in the comments below!

Margaret Reid is a self-driven specialist who is currently working in the company The Word Point and trying to improve herself in her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why Margaret develops and improves her skills throughout the writing process to help and inspire people.

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2 Comments

2 Comments

  1. Clay Johnson

    Apr 23, 2018 at 3:45 pm

    Super good quote from Ray Dailo about the ego. Honest self assessment is quite hard and requires a hard ego check to see the truth. I think this post would be better if there was a link to a test with the different types of entrepreneurs? Any specific test you would endorse?

  2. Aja

    Apr 4, 2018 at 5:33 pm

    I LOVE THIS. I would say that I’m mostly the “Enthusiastic” type!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers

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how to attract customers
Image Credit: Unsplash

Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers.

Whether you run a local e-commerce store, or offer consulting services, the need to get well-paying customers (or clients) who will appreciate your work and refer your brand to others can’t be over-emphasized.

A 2016 report by UPS Connect, show that the main focus of 72% of small business owners is increasing their revenue. And if you are among the seventy-two percent of entrepreneurs, then you need not spend hours upon hours anymore in the quest for a trusted “guidebook” with hacks and tips for attracting qualified customers. Good news is, in this article, you’ll discover four infallible, actionable steps to attracting the class of customers you desire.

Ready for the long, smooth ride? Here we go:

1.  Get a byline in relevant publications

Believe it or not, people of the 21st century aren’t always willing to take out their wallet and make a purchase from a brand that shows up out of the blue. In most cases, these potential customers would prefer to buy a product of lesser quality from a “known” brand, than to purchase that of a high quality from a brand that isn’t familiar to them.

So, to avoid being bypassed by qualified customers, you need to get your name out there on relevant publications (with a sizable number of readers) in your industry. And the good part is, as a startup founder with a long, unending to-do list, you don’t have to stress about creating these web content (or articles) yourself. Like the 64% of B2B marketers who outsource writing, you can always hire a ghostwriter to get the job done.

Whether you do the writing yourself or a paid writer does, the point here is you need to get your name out there. Although this step might seem somewhat insignificant at first, the fact remains that it’s a positive leap towards attracting the customers your startup needs.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

2. Start a blog

This is the 21st century, where the rate of internet users, smartphone users, and general web surfers have tripled (if not quadrupled!). According to HubSpot, 82% of marketers who blog, see positive ROI from their inbound marketing. Also, 45% of marketers, according to one report by SME, say blogging is their most important content strategy. So, by starting a blog, you won’t only increase your chances of gaining new, qualified customers, but also strengthen your chances of keeping the existing ones. And you don’t have to spend ages contemplating what should (and shouldn’t) get published on your blog.

Are there questions existing customers ask often? Are there challenges you feel most people experience while using your products? Or, are there video guides, case studies, infographics or other forms of content you believe might help strengthen your overall marketing effort? Then these are great ideas that could fill up your editorial calendar.

3. Make your business visible

Tons of businesses are established every single day. So, to avoid being outweighed by several other startups in your industry, you need to create a concrete social base. This doesn’t mean you should get your brand on every single, existing social media platform on the web. As a 21st century entrepreneur, all you need do is to identify a few places your ideal customers spend the most of their time.

Are you in the food & drinks, fashion & beauty, or personal development space? Then you should spend more time on places like Pinterest, Instagram and Google Plus. And if you are in the B2B industry, then you should focus on social media platforms like LinkedIn, Twitter and Facebook. Research by CMI show that 66% of B2C marketers agree that social media is an effective platform for content marketing. So, social media isn’t just a tool that could help keep you on the radar of potential customers. When used the right way, it could also trigger a spike in your level of engagement and sales—thus, resulting in more revenue for your startup.

“People don’t buy from a website, they buy from people. Let them see who you are.” – Mark Schaefer

4. Go the extra mile

In some cases, what’s needed on your part to attract the attention of potential customers is a “mouth-watering” deal—one your competitors can’t dare to contest! This can come in several forms. If you run an e-commerce store, for example, you could offer free shipping services to customers who opt-in for certain high-priced products. If you offer freelance services, say graphic designing, you could deliver graphic designs in various variants without demanding extra fees.

Whatever approach to which you present your “insane” deal, just make sure it’s juicy enough to entice potential customers, compel them to make a purchase, and then propel them to speak well of your brand to their friends—who have the tendency of becoming customers too.

Growing a business is never a day’s job but, unlike startup founders of past centuries, the 21st-century entrepreneurs aren’t “towel throwers.” The truth is, attracting one’s first (or next) group of qualified customers is no small task. By following the steps outlined above, your startup will, in no long time, boast of a large, solid list of loyal customers.

Which of the steps highlighted above do you intend to take first? Share it with us below!

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Entrepreneurs

Love: The Most Essential Element of a Successful Entrepreneurial Couple

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Building a business with your spouse as both your romantic and work partner is one of the most satisfying things you can do as a couple. However, that doesn’t mean it’s easy.

With the divorce rate swaying anywhere from 35-50%, married couples already have their work cut out for them when it comes to maintaining healthy relationships. Now throw in trying to start a business with your spouse and that work becomes even trickier.

When it comes to being a successful entrepreneurial couple there is only one essential element: love. Just like building a business together, love in marriage requires dedication, time, energy, and excellent communication skills.

Many entrepreneur couples are categorized as “high risk” for divorce and here are the top reasons why:

1. Business Partners Only

In healthy relationships, couples need to be able to communicate about any topic under the sun. It’s how you bond, connect, and learn about one another. However, if all you are talking about is work then you start to create a relationship barrier.

Entrepreneurs can lose their marriage identity when they view their spouse as more of a business partner than a romantic one.

2. Not Making Time for Each Other

If couples with a 9-5 workday need to practice a regular date night, the same should be doubly true for entrepreneurial couples. As entrepreneurs, your “shift” can start as early as the break of dawn and not end until you go to sleep at night – 7 days a week! It’s great to be passionate about your business, but you cannot put it ahead of your marriage and expect your relationship to survive.

“If you put your spouse first, your marriage will last your lifetime.” – Mel Robbins

3. Financial Stress

Being an entrepreneur does not necessarily mean you are going to start out or end up being successful. One of the biggest issues with entrepreneurial couples is the financial stress that comes along with building your own business.

Research analysis done by the Bureau of Labor Statics in the United States found that of the businesses started in 2011, only 3% of them made it to their fifth year. Small business failure largely has to do with lack of experience, neglect or fraud, and lack of funding.

Furthermore, research done By Wells Fargo found that 77% of new businesses relied on personal funds to start their company. These harrowing statistics can fill a marriage with anxiety. Not knowing how you are going to pay your bills or when your next paycheck is coming can add a tremendous amount of stress on a marriage.

4. How to Show Love in Marriage as Entrepreneurs

One of the many positive sides of being a married entrepreneurial couple is that you have a freedom that most other couples don’t have. You don’t have to deal with higher-ups, you don’t follow orders. Not only do you get to be together every day, but you have the freedom to travel wherever the wind takes you.

Here’s how to take advantage of your amazing jobs and show love to each other every day:

1. Have fun together

Part of what makes marriage so enjoyable is that you’ve partnered up with your best friend in the world – and never forget it! Being friends as well as lovers and business partners means you should be having fun together regularly.

2. Leave work at work

This can be hard to do, especially considering that as entrepreneurs you don’t have a set schedule, but it is in the best interest of your marriage to create one. Set a schedule and stick to it. Once you are off work, power down your smart devices (for at least an hour) and spend some much-needed quality time with your spouse.

3. Be Patient with Each Other

Starting up a new business takes a lot of time, has many challenges, and isn’t going to be successful overnight. Similarly, you and your spouse are going to find a lot of reasons to snap at each other as entrepreneurs. Showing patience will do wonders for keeping love in marriage.

“Patience is the companion of wisdom.” – Saint Augustine

4. Take up a New Hobby Together

Healthy relationships benefit when couples have activities in common outside of their shared responsibilities. Taking up a new hobby, such as learning an instrument, language, dance, or sport can help you both bond closer together and strengthen your marriage.

5. Date Night

A couple’s weekly date night will show up on nearly every ‘how to have healthy relationships’ list for a good reason. Spending at least one night a week together outside of work will help you both get back to basics and connect on an emotional and physical level.

6. Share Your Feelings

In order to be wonderful spouses and business partners to one another, you’ll have to be honest, and part of that honesty means facing your hopes and fears together. Be willing to be vulnerable, humble, and honest with your spouse about your feelings regarding business and love.

7. Express Appreciation

One of the best things couples can do to maintain healthy relationships and love in marriage is to show appreciation for one another each and every day. Tell your spouse the things you love and appreciate about them.

You can tell your spouse you love how they always know how to cheer you up, how they are always there for you in times of distress, or because they always put their dishes away. Whether it’s big or small, always let your partner know what you love about them. Being married entrepreneurs has its own unique set of challenges. Don’t let your love of business get in the way of your healthy relationships.

Cultivate love in marriage by making time for each other regularly, laughing more, expressing appreciation for your spouse, and by leaving work at the door. By doing these things you will strengthen your relationship both in love and in business.

What is the most challenging part about growing your relationship with your partner while running a business? Let us know your thoughts below.

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Entrepreneurs

6 Fears That Keep You From Starting Your Own Business

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They say life is too short to live with regrets, and this is applicable to everyone. Unfortunately, only a few people live by this philosophy. If you ask why – the answer is people are too afraid to pursue their dreams.

People, over the years, have buried their ambitions because they are too afraid to try. No wonder most people in today’s world hate their jobs. There are plenty of individuals who have thought of starting their own businesses but have always taken a step back because of intimidation. Surprisingly, it’s not an isolated incident. People across the globe are afraid to start their ventures.

Here are 6 fears that are keeping you from starting your own business:

1. Not knowing where to start

The problem with most entrepreneurs is that they don’t know where they should start. This is one of the reasons that stop them from launching their own business venture. Even if they find the courage to take the risk and begin a business of their own, it does not end well in most cases.

It is recommended that you should consult an established entrepreneur. Since the person is already familiar with the various aspects of entrepreneurship, he/she can provide you with enough insight about the startup culture and tell you where you can start your journey as an entrepreneur. You will still have to make a significant amount of effort to be successful, but at least you will know that you are on the right track.

2. Receiving criticism for your idea

A lot of people are not willing to work on their startup idea because they are afraid of what people are going to say. The fear of criticism is real, and over the years, it has made thousands of people give up their dreams of doing something extraordinary. Just because a person has ridiculed your idea does not mean it is trash.

Before you can start your journey as an entrepreneur, you need to learn how to filter people’s opinions. Some people are going to criticize you no matter what. Because of this, your job is to focus solely on your work.

“Care about people’s approval, and you will always be their prisoner.” – Lao Tzu

3. The fear of failure

Overcoming the fear of failure is perhaps the most challenging task for the entrepreneurs of tomorrow. No matter how many preparations you make, there’s no way ignoring the fact that more than 50 percent of the startups shut down within the first four years of being a business.

While most people consider the fear of failure as the biggest challenge, it can also be seen as an opportunity to better yourself. There is no bigger motivation than the fear of failure. If you are able to channel that motivation into positive efforts, setting up a startup will only be a matter of time.

4. Not receiving the funds

For the sustenance of a business, you need three things – an idea to start a business, manpower to execute the idea and significant amount of funds to ensure all the operations are proceeding as planned. Unfortunately, the third element is the hardest one to come by. Most people cannot start their venture due to the lack of funds.

It’s ok to be a bit skeptical about the funding, but you won’t know the real worth of your idea unless you approach investors. The chances are that you won’t get approval in the first few attempts, but you need to keep trying. Approach different venture capitalists with your idea and work on your presentation. If your idea is unique and brilliant, it will be recognized.

5. Not seeing significant ROI in the sector

If your business idea serves a field that is not very popular in today’s society, there are chances that you will hear a lot of negative comments about it. If there is no return on investment in the area you are planning to operate in, it will be really difficult to convince the investors to spend money on such an idea. If you also believe that there is no ROI in the chosen sector, then it is ideal to scrap that idea and come up with another idea that assures one’s ROI.

However, if you believe the idea is going to work and it may also generate significant ROI over time, then you need to think of other ways to convince the investors to make an investment on your project.

“How long should you try? Until.” – Jim Rohn

6. Being afraid of taking risks

Good ideas can come from anyone. It does not always have to be a Harvard student or any tech guy in a turtleneck to come up with a billion-dollar idea. Even an average person can start a venture (which has happened before) and set examples. But sadly not everyone has the guts to get out of their comfort zone.

You need to understand one simple thing, if you continue to do the things that you usually do, you will end up receiving the same results that you have been receiving for the past few years. No one has ever achieved anything great by playing it safe. So if you are willing to lead a prosperous life, you need to make the hard call and get out of your comfort zone.

Starting your own business can actually be quite intimidating if you don’t have any experience of running a business, however, you need to start somewhere to reach the goal you have set for yourself. So it is wise to take the leap of faith and start the venture you have been planning. If it works, you will be closer to your goal, and if it does not, you can at least learn from it and make a better attempt next time.

Which one of these fears resonates most with you, and how do you plan on overcoming it? Let us know in the comments below!

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Entrepreneurs

Are You an Entrepreneur? This One Step Will Make All the Difference

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There’s a quote I saw once, “It’s not about having more money, but living life on your own terms.” For you and I, and any aspiring entrepreneur, this is precisely why we let go of a false stability of the corporate world only to find ourselves navigating the turbulent and uncertain waters of entrepreneurship. This is why we spend our days at co-working spaces and feed our caffeine addictions.

We want the freedom to call the shots.

But this freedom isn’t all, it also isn’t enough. For most of us, a powerful desire to express our own voice—that which is deeply within us—is what guides us into the world of  entrepreneurship. Some do it by developing a product or an idea, others by transforming the way we do things, and a few by finding a cure to a social or physical ailment. In each case, this inner desire stems from a greater purpose, and it is the clarity of this purpose that is essential to our success—and the success of our venture.

Just take a look at the most successful entrepreneurs that came before us. They each had one thing in common: clarity of inner purpose. Before they figured out their “what,” and “how,” they found their “why.”

“Reality is created by the mind, we can change our reality by changing our mind.”  Plato

Take Steve Jobs, for example, he was driven by a desire to impact the world at the intersection of creativity and technology. Today, Apple is not only the most financially valuable company, but also deeply revered for this very impact. I am typing this essay on a MacBook Pro while listening to music through my AirPods.

Or take Richard Branson, whose purposeful passion for adventure and turning ideas into reality led him to create an empire encompassing over 400 companies. He knew why he was doing it, whether when playing tennis at his island in the Caribbean or investing in space exploration.

In the social and political realms, there are entrepreneurs, too. They’re the people who envision a world in a different light and pursue that path, or witness an injustice, and seek to right it. For example, take a look at Nelson Mandela, whose 100th birth anniversary, millions celebrated around the world. His “why” was to help his fellow kin break from the shackles of apartheid. Such was his clarity of purpose that he spent 24 years in a prison, patiently maintaining the vision of a free and equitable South Africa.

Is your “why” as clear?

Not knowing our purpose in life is like taking a train ride without knowing why we are there. While the ride may be enjoyable at times, the lack of clarity—of not knowing “why” we are there—will inevitably cause confusion, discomfort and fear. (And we know what fear does to promising ventures…it kills them.) We cannot predict who will join us on the train, the detours we might face on the trip, or even when and where the train will stop, however, we can be deliberate in knowing why we are there and making the most of it.

“Talent you have naturally. Skill is only developed by hours and hours and hours of beating on your craft.” – Will Smith

Purpose is what gives us meaning, contentment, and a drive to stay up late at night, wake up early, and spend countless hours making things happen amid obstacles and after others think we have gone mad. It is this same purpose that keeps us sane and gives us the willpower to stand up, brush ourselves off, and keep going each time the going gets tough and when we fail (note that I did not say *if*, but *when* we fail).

So, let me ask you: what is your purpose? How would you describe it in a single sentence? If you had to, could you do it in one word? If you aren’t sure, there’s no shame in saying so. There’s only shame if you don’t do something about it. There are many ways to answer the question, “why am I here?” and even more ways to live that answer out. Sometimes, it takes us time to live out the questions only to find the answer when we least expect them.

Take the time to find yourself, you’re worth it.

You’ll also be glad you did it. Knowing your “why” will help you answer questions about your life. It will also help you arrive at the clarity of why your venture exists and what it is meant to do.

Our inner purpose is the main driver and the critical founding block of a meaningful human experience. Without identifying your passions and clearly understanding your purpose, your odds of success will diminish. More importantly, your odds for happiness will plummet. As someone wise once said, “this world needs more people who come alive.” Entrepreneurs are, by definition, meant to be those people. Take the time to find your purpose, and then live it out through your entrepreneurial ventures. I promise, that step will make all the difference.

How do you become self-aware? Comment below!

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Business Networking Is Just Like Dating, Treat It That Way

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Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic. (more…)

Dominic Cruz is the CruzIN Social Media Marketer, ex-professional hip-hop dancer, a college graduate at SDSU, public speaker, and a published writer. He has a strong passion for social media and for what it has to offer to business owners like you. He was raised in the city of Boston, MA and born in New Orleans, LA. Every day there is something new in the world of social media and there are multiple ways of getting paid using social media. It's the platform that brings you maximum exposure and with more exposure is more opportunity to bring in GUARANTEED revenue. To learn more about his company, visit his site here.

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2 Comments

2 Comments

  1. Clay Johnson

    Apr 23, 2018 at 3:45 pm

    Super good quote from Ray Dailo about the ego. Honest self assessment is quite hard and requires a hard ego check to see the truth. I think this post would be better if there was a link to a test with the different types of entrepreneurs? Any specific test you would endorse?

  2. Aja

    Apr 4, 2018 at 5:33 pm

    I LOVE THIS. I would say that I’m mostly the “Enthusiastic” type!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers

Published

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how to attract customers
Image Credit: Unsplash

Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers.

Whether you run a local e-commerce store, or offer consulting services, the need to get well-paying customers (or clients) who will appreciate your work and refer your brand to others can’t be over-emphasized.

A 2016 report by UPS Connect, show that the main focus of 72% of small business owners is increasing their revenue. And if you are among the seventy-two percent of entrepreneurs, then you need not spend hours upon hours anymore in the quest for a trusted “guidebook” with hacks and tips for attracting qualified customers. Good news is, in this article, you’ll discover four infallible, actionable steps to attracting the class of customers you desire.

Ready for the long, smooth ride? Here we go:

1.  Get a byline in relevant publications

Believe it or not, people of the 21st century aren’t always willing to take out their wallet and make a purchase from a brand that shows up out of the blue. In most cases, these potential customers would prefer to buy a product of lesser quality from a “known” brand, than to purchase that of a high quality from a brand that isn’t familiar to them.

So, to avoid being bypassed by qualified customers, you need to get your name out there on relevant publications (with a sizable number of readers) in your industry. And the good part is, as a startup founder with a long, unending to-do list, you don’t have to stress about creating these web content (or articles) yourself. Like the 64% of B2B marketers who outsource writing, you can always hire a ghostwriter to get the job done.

Whether you do the writing yourself or a paid writer does, the point here is you need to get your name out there. Although this step might seem somewhat insignificant at first, the fact remains that it’s a positive leap towards attracting the customers your startup needs.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

2. Start a blog

This is the 21st century, where the rate of internet users, smartphone users, and general web surfers have tripled (if not quadrupled!). According to HubSpot, 82% of marketers who blog, see positive ROI from their inbound marketing. Also, 45% of marketers, according to one report by SME, say blogging is their most important content strategy. So, by starting a blog, you won’t only increase your chances of gaining new, qualified customers, but also strengthen your chances of keeping the existing ones. And you don’t have to spend ages contemplating what should (and shouldn’t) get published on your blog.

Are there questions existing customers ask often? Are there challenges you feel most people experience while using your products? Or, are there video guides, case studies, infographics or other forms of content you believe might help strengthen your overall marketing effort? Then these are great ideas that could fill up your editorial calendar.

3. Make your business visible

Tons of businesses are established every single day. So, to avoid being outweighed by several other startups in your industry, you need to create a concrete social base. This doesn’t mean you should get your brand on every single, existing social media platform on the web. As a 21st century entrepreneur, all you need do is to identify a few places your ideal customers spend the most of their time.

Are you in the food & drinks, fashion & beauty, or personal development space? Then you should spend more time on places like Pinterest, Instagram and Google Plus. And if you are in the B2B industry, then you should focus on social media platforms like LinkedIn, Twitter and Facebook. Research by CMI show that 66% of B2C marketers agree that social media is an effective platform for content marketing. So, social media isn’t just a tool that could help keep you on the radar of potential customers. When used the right way, it could also trigger a spike in your level of engagement and sales—thus, resulting in more revenue for your startup.

“People don’t buy from a website, they buy from people. Let them see who you are.” – Mark Schaefer

4. Go the extra mile

In some cases, what’s needed on your part to attract the attention of potential customers is a “mouth-watering” deal—one your competitors can’t dare to contest! This can come in several forms. If you run an e-commerce store, for example, you could offer free shipping services to customers who opt-in for certain high-priced products. If you offer freelance services, say graphic designing, you could deliver graphic designs in various variants without demanding extra fees.

Whatever approach to which you present your “insane” deal, just make sure it’s juicy enough to entice potential customers, compel them to make a purchase, and then propel them to speak well of your brand to their friends—who have the tendency of becoming customers too.

Growing a business is never a day’s job but, unlike startup founders of past centuries, the 21st-century entrepreneurs aren’t “towel throwers.” The truth is, attracting one’s first (or next) group of qualified customers is no small task. By following the steps outlined above, your startup will, in no long time, boast of a large, solid list of loyal customers.

Which of the steps highlighted above do you intend to take first? Share it with us below!

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Love: The Most Essential Element of a Successful Entrepreneurial Couple

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Building a business with your spouse as both your romantic and work partner is one of the most satisfying things you can do as a couple. However, that doesn’t mean it’s easy.

With the divorce rate swaying anywhere from 35-50%, married couples already have their work cut out for them when it comes to maintaining healthy relationships. Now throw in trying to start a business with your spouse and that work becomes even trickier.

When it comes to being a successful entrepreneurial couple there is only one essential element: love. Just like building a business together, love in marriage requires dedication, time, energy, and excellent communication skills.

Many entrepreneur couples are categorized as “high risk” for divorce and here are the top reasons why:

1. Business Partners Only

In healthy relationships, couples need to be able to communicate about any topic under the sun. It’s how you bond, connect, and learn about one another. However, if all you are talking about is work then you start to create a relationship barrier.

Entrepreneurs can lose their marriage identity when they view their spouse as more of a business partner than a romantic one.

2. Not Making Time for Each Other

If couples with a 9-5 workday need to practice a regular date night, the same should be doubly true for entrepreneurial couples. As entrepreneurs, your “shift” can start as early as the break of dawn and not end until you go to sleep at night – 7 days a week! It’s great to be passionate about your business, but you cannot put it ahead of your marriage and expect your relationship to survive.

“If you put your spouse first, your marriage will last your lifetime.” – Mel Robbins

3. Financial Stress

Being an entrepreneur does not necessarily mean you are going to start out or end up being successful. One of the biggest issues with entrepreneurial couples is the financial stress that comes along with building your own business.

Research analysis done by the Bureau of Labor Statics in the United States found that of the businesses started in 2011, only 3% of them made it to their fifth year. Small business failure largely has to do with lack of experience, neglect or fraud, and lack of funding.

Furthermore, research done By Wells Fargo found that 77% of new businesses relied on personal funds to start their company. These harrowing statistics can fill a marriage with anxiety. Not knowing how you are going to pay your bills or when your next paycheck is coming can add a tremendous amount of stress on a marriage.

4. How to Show Love in Marriage as Entrepreneurs

One of the many positive sides of being a married entrepreneurial couple is that you have a freedom that most other couples don’t have. You don’t have to deal with higher-ups, you don’t follow orders. Not only do you get to be together every day, but you have the freedom to travel wherever the wind takes you.

Here’s how to take advantage of your amazing jobs and show love to each other every day:

1. Have fun together

Part of what makes marriage so enjoyable is that you’ve partnered up with your best friend in the world – and never forget it! Being friends as well as lovers and business partners means you should be having fun together regularly.

2. Leave work at work

This can be hard to do, especially considering that as entrepreneurs you don’t have a set schedule, but it is in the best interest of your marriage to create one. Set a schedule and stick to it. Once you are off work, power down your smart devices (for at least an hour) and spend some much-needed quality time with your spouse.

3. Be Patient with Each Other

Starting up a new business takes a lot of time, has many challenges, and isn’t going to be successful overnight. Similarly, you and your spouse are going to find a lot of reasons to snap at each other as entrepreneurs. Showing patience will do wonders for keeping love in marriage.

“Patience is the companion of wisdom.” – Saint Augustine

4. Take up a New Hobby Together

Healthy relationships benefit when couples have activities in common outside of their shared responsibilities. Taking up a new hobby, such as learning an instrument, language, dance, or sport can help you both bond closer together and strengthen your marriage.

5. Date Night

A couple’s weekly date night will show up on nearly every ‘how to have healthy relationships’ list for a good reason. Spending at least one night a week together outside of work will help you both get back to basics and connect on an emotional and physical level.

6. Share Your Feelings

In order to be wonderful spouses and business partners to one another, you’ll have to be honest, and part of that honesty means facing your hopes and fears together. Be willing to be vulnerable, humble, and honest with your spouse about your feelings regarding business and love.

7. Express Appreciation

One of the best things couples can do to maintain healthy relationships and love in marriage is to show appreciation for one another each and every day. Tell your spouse the things you love and appreciate about them.

You can tell your spouse you love how they always know how to cheer you up, how they are always there for you in times of distress, or because they always put their dishes away. Whether it’s big or small, always let your partner know what you love about them. Being married entrepreneurs has its own unique set of challenges. Don’t let your love of business get in the way of your healthy relationships.

Cultivate love in marriage by making time for each other regularly, laughing more, expressing appreciation for your spouse, and by leaving work at the door. By doing these things you will strengthen your relationship both in love and in business.

What is the most challenging part about growing your relationship with your partner while running a business? Let us know your thoughts below.

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6 Fears That Keep You From Starting Your Own Business

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They say life is too short to live with regrets, and this is applicable to everyone. Unfortunately, only a few people live by this philosophy. If you ask why – the answer is people are too afraid to pursue their dreams.

People, over the years, have buried their ambitions because they are too afraid to try. No wonder most people in today’s world hate their jobs. There are plenty of individuals who have thought of starting their own businesses but have always taken a step back because of intimidation. Surprisingly, it’s not an isolated incident. People across the globe are afraid to start their ventures.

Here are 6 fears that are keeping you from starting your own business:

1. Not knowing where to start

The problem with most entrepreneurs is that they don’t know where they should start. This is one of the reasons that stop them from launching their own business venture. Even if they find the courage to take the risk and begin a business of their own, it does not end well in most cases.

It is recommended that you should consult an established entrepreneur. Since the person is already familiar with the various aspects of entrepreneurship, he/she can provide you with enough insight about the startup culture and tell you where you can start your journey as an entrepreneur. You will still have to make a significant amount of effort to be successful, but at least you will know that you are on the right track.

2. Receiving criticism for your idea

A lot of people are not willing to work on their startup idea because they are afraid of what people are going to say. The fear of criticism is real, and over the years, it has made thousands of people give up their dreams of doing something extraordinary. Just because a person has ridiculed your idea does not mean it is trash.

Before you can start your journey as an entrepreneur, you need to learn how to filter people’s opinions. Some people are going to criticize you no matter what. Because of this, your job is to focus solely on your work.

“Care about people’s approval, and you will always be their prisoner.” – Lao Tzu

3. The fear of failure

Overcoming the fear of failure is perhaps the most challenging task for the entrepreneurs of tomorrow. No matter how many preparations you make, there’s no way ignoring the fact that more than 50 percent of the startups shut down within the first four years of being a business.

While most people consider the fear of failure as the biggest challenge, it can also be seen as an opportunity to better yourself. There is no bigger motivation than the fear of failure. If you are able to channel that motivation into positive efforts, setting up a startup will only be a matter of time.

4. Not receiving the funds

For the sustenance of a business, you need three things – an idea to start a business, manpower to execute the idea and significant amount of funds to ensure all the operations are proceeding as planned. Unfortunately, the third element is the hardest one to come by. Most people cannot start their venture due to the lack of funds.

It’s ok to be a bit skeptical about the funding, but you won’t know the real worth of your idea unless you approach investors. The chances are that you won’t get approval in the first few attempts, but you need to keep trying. Approach different venture capitalists with your idea and work on your presentation. If your idea is unique and brilliant, it will be recognized.

5. Not seeing significant ROI in the sector

If your business idea serves a field that is not very popular in today’s society, there are chances that you will hear a lot of negative comments about it. If there is no return on investment in the area you are planning to operate in, it will be really difficult to convince the investors to spend money on such an idea. If you also believe that there is no ROI in the chosen sector, then it is ideal to scrap that idea and come up with another idea that assures one’s ROI.

However, if you believe the idea is going to work and it may also generate significant ROI over time, then you need to think of other ways to convince the investors to make an investment on your project.

“How long should you try? Until.” – Jim Rohn

6. Being afraid of taking risks

Good ideas can come from anyone. It does not always have to be a Harvard student or any tech guy in a turtleneck to come up with a billion-dollar idea. Even an average person can start a venture (which has happened before) and set examples. But sadly not everyone has the guts to get out of their comfort zone.

You need to understand one simple thing, if you continue to do the things that you usually do, you will end up receiving the same results that you have been receiving for the past few years. No one has ever achieved anything great by playing it safe. So if you are willing to lead a prosperous life, you need to make the hard call and get out of your comfort zone.

Starting your own business can actually be quite intimidating if you don’t have any experience of running a business, however, you need to start somewhere to reach the goal you have set for yourself. So it is wise to take the leap of faith and start the venture you have been planning. If it works, you will be closer to your goal, and if it does not, you can at least learn from it and make a better attempt next time.

Which one of these fears resonates most with you, and how do you plan on overcoming it? Let us know in the comments below!

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Are You an Entrepreneur? This One Step Will Make All the Difference

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There’s a quote I saw once, “It’s not about having more money, but living life on your own terms.” For you and I, and any aspiring entrepreneur, this is precisely why we let go of a false stability of the corporate world only to find ourselves navigating the turbulent and uncertain waters of entrepreneurship. This is why we spend our days at co-working spaces and feed our caffeine addictions.

We want the freedom to call the shots.

But this freedom isn’t all, it also isn’t enough. For most of us, a powerful desire to express our own voice—that which is deeply within us—is what guides us into the world of  entrepreneurship. Some do it by developing a product or an idea, others by transforming the way we do things, and a few by finding a cure to a social or physical ailment. In each case, this inner desire stems from a greater purpose, and it is the clarity of this purpose that is essential to our success—and the success of our venture.

Just take a look at the most successful entrepreneurs that came before us. They each had one thing in common: clarity of inner purpose. Before they figured out their “what,” and “how,” they found their “why.”

“Reality is created by the mind, we can change our reality by changing our mind.”  Plato

Take Steve Jobs, for example, he was driven by a desire to impact the world at the intersection of creativity and technology. Today, Apple is not only the most financially valuable company, but also deeply revered for this very impact. I am typing this essay on a MacBook Pro while listening to music through my AirPods.

Or take Richard Branson, whose purposeful passion for adventure and turning ideas into reality led him to create an empire encompassing over 400 companies. He knew why he was doing it, whether when playing tennis at his island in the Caribbean or investing in space exploration.

In the social and political realms, there are entrepreneurs, too. They’re the people who envision a world in a different light and pursue that path, or witness an injustice, and seek to right it. For example, take a look at Nelson Mandela, whose 100th birth anniversary, millions celebrated around the world. His “why” was to help his fellow kin break from the shackles of apartheid. Such was his clarity of purpose that he spent 24 years in a prison, patiently maintaining the vision of a free and equitable South Africa.

Is your “why” as clear?

Not knowing our purpose in life is like taking a train ride without knowing why we are there. While the ride may be enjoyable at times, the lack of clarity—of not knowing “why” we are there—will inevitably cause confusion, discomfort and fear. (And we know what fear does to promising ventures…it kills them.) We cannot predict who will join us on the train, the detours we might face on the trip, or even when and where the train will stop, however, we can be deliberate in knowing why we are there and making the most of it.

“Talent you have naturally. Skill is only developed by hours and hours and hours of beating on your craft.” – Will Smith

Purpose is what gives us meaning, contentment, and a drive to stay up late at night, wake up early, and spend countless hours making things happen amid obstacles and after others think we have gone mad. It is this same purpose that keeps us sane and gives us the willpower to stand up, brush ourselves off, and keep going each time the going gets tough and when we fail (note that I did not say *if*, but *when* we fail).

So, let me ask you: what is your purpose? How would you describe it in a single sentence? If you had to, could you do it in one word? If you aren’t sure, there’s no shame in saying so. There’s only shame if you don’t do something about it. There are many ways to answer the question, “why am I here?” and even more ways to live that answer out. Sometimes, it takes us time to live out the questions only to find the answer when we least expect them.

Take the time to find yourself, you’re worth it.

You’ll also be glad you did it. Knowing your “why” will help you answer questions about your life. It will also help you arrive at the clarity of why your venture exists and what it is meant to do.

Our inner purpose is the main driver and the critical founding block of a meaningful human experience. Without identifying your passions and clearly understanding your purpose, your odds of success will diminish. More importantly, your odds for happiness will plummet. As someone wise once said, “this world needs more people who come alive.” Entrepreneurs are, by definition, meant to be those people. Take the time to find your purpose, and then live it out through your entrepreneurial ventures. I promise, that step will make all the difference.

How do you become self-aware? Comment below!

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