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7 Ways to Make Multiple Streams of Income as a Business Lifestyle Entrepreneur

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lifestyle entrepreneur

In light of all the changes that are occurring in the world, there are many people that desire to make multiple streams of income in their businesses to give them the security that they need. As an entrepreneur, this should always be your goal and it is not as hard as you make think to make it reality in your life and business.

Creating multiple streams of income without trying to use get rich quick scams, or doing something that is completely against your ethics can be your reality after you get clear as to where you want your business to go and how much money you want to make.  

Implementing these 7 strategies will set you up to successfully achieve multiple streams of income:

1. Always have low priced valuable items to sell

These lower priced items is the way that you are going to be able to get your foot in the door to help your potential customers. This will give them a taste of what you are about and if you give them enough value, for a low price, they will be compelled to work with you further. When you are thinking about your lower priced items, your goal should be to turn a customer into a repeat customer.

2. Write a book

To clarify, writing a book usually will not make you rich unless you have a huge following and can get a book deal. But what it can do is help you to have a book sized business card that no one will probably lose or throw away and you will be able to make money off of that same book if it is priced correctly.

A book that is written well and positioned correctly is a client magnet that can generate money from new and existing customers. It also gives you social proof to position yourself as the expert which can also bring clients knocking at your door.

“There is no greater agony than bearing an untold story inside you.” – Maya Angelou

3. Launch a virtual summit

Summits have been known to attract a nice sized crowd while giving you the ability to create multiple ways for you to make money. With a viable summit you will be able to make money upon registration, with partners that you have strategically partnered with, and if you have marketed it correctly and was able to draw in a nice sized crowd, you can choose to sell something during the summit.

4. Create an online course

Your ideal customers are hungry to learn about what you have to offer them. An online course makes it convenient and available. If you record it once effectively and give the value that your customers are looking for, you can use it again multiple times by just updating it by adding the best value and taking away things that are no longer working. Your online course can also be repurposed for other things that you can sell like virtual workshops, mini courses, and boot camps.

5. Start doing bi-monthly, monthly, or quarterly webinars

Webinars are amazing tools for you to make an impact on your audience as well as your pocket book. You can either do a paid webinar or a free webinar offering the people that are eager to work with you at the end an opportunity that they can’t refuse.

6. Create an effective up-sell

Effective up-sells help you give a person what they need that compliments something that they are already getting. Imagine that these people are checking out at a grocery store, they will see your valuable offer that is something that they now realize that they need and want. Think about how many times that you’ve walked into a store and didn’t know that you needed something until you saw it.

Once someone sees the valuable item that you have for sale for a reasonable price, they will have that same spontaneous desire to buy that so many others have also had. Perhaps, you are giving them something for free and you have this great product or service that can go along with it.

This is the perfect opportunity for you to introduce your irresistible offer and give them something priced just right for them to add value to what they already have. This strategy is best accomplished with an effective traffic generating plan. The more traffic that comes to sign up for what you have, the more people that will purchase.

“If you believe in what you are doing, then let nothing hold you up in your work.” –Dale Carnegie

7. Launch a membership site

Membership sites done correctly are amazing ways for you to give value for a reasonable amount and also have the opportunity to make a lot of cash. Depending on the kind of site that you create, members will be privileged to a certain amount of valuable content that you will give them on a monthly basis.

These are usually with no contracts so members could cancel their subscription at any time. The good thing is that if you are giving great value and have a certain amount of members per month, you can build up a lucrative residual income that can bring you security while you build up all of your other streams of income.

The very wealthy have said that you shouldn’t have less than seven streams of income and if you haven’t created your seven yet, utilizing these strategies will help you to get there.

What are some streams of income you have in your business? Leave your comments below!

Image courtesy of Twenty20.com

Hi, I'm Denise Damijo, The Momapreneur’s Business and Lifestyle Strategist. I love helping entrepreneurs with their content plan, marketing plan, and sales plan. You can find me writing for cool publications like this one, Huffington Post, and Thrive Global. I also love cooking up a good business plan, or spending quality time with my family. Connect with me on Twitter: https://twitter.com/DeniseDamijo or on my website: https://denisedamijo.com/blog/.

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1 Comment

1 Comment

  1. Muyiwa Osifuye

    May 28, 2017 at 6:48 pm

    A good line of thought you have here.

    I will chip in…

    It is important to add to these list of online activities other offline business ideas.

    There still exists many rewarding brick and mortar business ideas out there.

    Many smart business owners make a cocktail of the virtual and the real.

    For example…you if you have made good profit from an online course, you could take a portion of that and start a manufacturing business or food business arc

    or buy equipment in a needy industry and start an equipment leading business …for doctors,artisans,crafts men

Leave a Reply

Your email address will not be published. Required fields are marked *

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5 Ways to Recover From Entrepreneurial Burnout Even If You Feel Like Giving Up

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entrepreneurial burnout

If you want to be successful in your life and business, you need to know how to safely set both on the balance beam. Two years ago I started an online business. I was thrilled and scared at the same time; the thought of strangers paying me to implement solutions I recommend was far from what my 5+ years of college education taught me.

But that excitement was short-lived. While I was inaugurating my online business, I started a new life as a graduate student in an accelerated nursing program. Now my life consisted of these things: writing blog posts, social media promotion, interviewing guests, studying for classes, going for clinical rotations, working my almost full-time job, and launching an online business.

For the first time in my life, I was diagnosed with critically low vitamin D levels. My memory suffered as I could not keep up with the demands of school, running a blog, and creating a course. Finally, I crashed. It has taken me 2 years to regain my mind-body balance and get back in the game.

Here’s 5 things that I’ve learned about the recovery process after burnout:

1. Check where your intention is coming from

With the number of online entrepreneurs closing down shops, pivoting to other business ideas, and just getting burned out in general, it is important to address your WHY.

Making money is cool but ask yourself why you’re really doing this. Are you in business to cash in on the next marketing fad or organically working your way towards building an audience? Are you just concerned with conversion tactics and traffic instead of selling with integrity?

This sounds very trivial, however, the only thing that would keep you from pulling the plug on your business on days you don’t feel like showing up is your WHY. Your intentions for starting your business will always find a way to become relevant when you’re stuck with indecision. When you feel like you’ve lost your voice in the sea of entrepreneurs who operate in similar niches like you, checking in with your intention will give you a boost in clarity.

“Self-awareness is your most important attribute.” – Gary Vaynerchuk

2. Don’t go gung-ho with your passion

Before you jump on the next popular challenge to create a video or audio series, know your body and mind more than anyone else. At some point during my burnout period, I was sitting in front of my laptop for 12 hours straight.

There were social media posts to schedule, lead generation systems to automate, CSS and HTML to be learned, and tons of webinars to sift through. If anything, what your passion needs right now is serenity. Delete the multiple checklists on your desktop to allow serenity to prevail.

3. Pivot to a business model that works for YOU

In July 2017, I exited the online copywriting scene with relief. Prior to that, I listened to some coaches and online mentors who want you to do things exactly the way they envision them, with their exact blueprints, in their exact language. If this makes you cringe or makes you want to claw your way to freedom, I’ve got good news for you.

It is okay to only do work that excites you. It is absolutely okay to be brave enough to hold pause on a product that seems like a cash cow but locks you in an unsustainable lifestyle. If producing monthly content for a membership site gives you anxiety every month, you need to examine why you think you need this in your life. You should never sacrifice your health or relationships for money.

4. Develop tiny sustainable habits instead of to-do lists

For the longest time, I hated to-do lists and always found procrastination more fascinating. To me, these lists were never ending and was always a sign of busyness and lack of freedom. So I did away with all lists and what every marketing expert said I should do.

This sounds like a controversial way to be productive but it soon paid off. Instead of sticking to lengthy to-do lists and schedules, I focused on little incremental changes I could manage and track.

For example, waking up an hour early than my usual time made me realize that my thoughts flow better when there is less chatter around me. Before I wasn’t aware of this but this realization now comes handy when I need to schedule time for content creation.

So, ask yourself, “Would I be able to do this thing for the next 21 days, unhindered?” Commit to little tiny steps to get in the habit of respecting your time and energy. As a result, you will know where your margin is and how you can optimize this creatively and productively.

 “Meditation is not about stopping thoughts, but recognizing that we are more than our thoughts and our feelings.” – Arianna Huffington

5. Seek a community that embraces and supports the entrepreneurial spirit

If you are currently navigating the space between being an employee, a hustler, and a full-time business owner, the realities of what it takes to be an entrepreneur can be frightening. There are days when you will question your calling and be tempted to quit because you aren’t making sales. Maybe your most recent promotion flopped despite all the careful planning and expenses on a strategy coach.

In moments like this, I have found membership in a community that embraces the fragile dynamics of the entrepreneurial life to be comforting. Sharing and marketing your work can be scary, soul-draining, and make you want to hide under the covers. Yet, as an entrepreneur, you simply can’t do it alone. Just as you would feel compelled to share your wins and successes, you need a community of like-minded people who will rally around you and encourage you to take the next adventure.

Recovering from my burnout has taken over two years but it has now equipped me with the strategies I need to thrive as a creative entrepreneur.

Have you ever experienced an entrepreneurial burnout? How have you recovered from one? Please share your thoughts below.

Image courtesy of Twenty20.com

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After Over 100 Interviews, Here Is My 8 Step Process to Getting Interviewed on a Podcast

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According to AdWeek, major brands are starting to bet on podcasting, and with good cause. The medium has allowed for a melding of traditional radio, entrepreneurial learning and promotional interviews, in a significantly more consumable format.

Podcast host Libsyn now hosts almost 30,000 different shows, growing steadily by nearly 5,000 shows every year since 2012. With entrepreneurs such as Gary Vaynerchuk stating that “Every company is a media company,” many brands will only be as strong as the content they create.

As an entrepreneur, company, or brand, how should you begin to look for shows? What should the format in reaching out to them look like? When you are aware of what the path looks like, it becomes quite easy to use podcasting to build a portfolio.

Using myself as a case study, getting on almost 50 podcasts over the last 2 years has helped me create a brand and has changed the game. Not only was I getting podcasting opportunities and leads, but I was also getting new opportunities to promote my brand; I was a podcast believer.

Podcasting is leading the way for new media, but despite how social media platforms love video, audio podcasts are still king.

The reason for podcast consumption in audio form, is due to the habits of the listener, with 69% listening on mobile devices. Brands also have to take the habits of the listener into consideration, because many are on mobile, brands now have access to commuting and work time of listeners.

“You just need one person to listen, get your message and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

I’ve covered how to market your podcast before, but how should you select the correct show and approach them to promote your business? If you have not read my podcast marketing article, read it first, then check back on this one to properly execute your plan.

You need to know your brand message before knowing who to approach and it will make your future media vision more clear. This should all be part of your company’s process to prep for a media interview.

A brand needs to know how to get all the right parts in place before approaching podcast hosts, the work that needs to be done is basic, but approaching without the right backend is a waste of time.

Entrepreneurs should have a media page to store all of their press or perspective press, as it creates the perception that individual is continually getting new press and is also impressive when hosts arrive on the prospective guest’s website.

Perspective podcast marketers should also have a complete media kit on their website in order for all the required imagery, bios and any other information to be publicly available. This helps not only the host but also the brand by allowing them to control what is publically available.

Though there are many different ways to pitch a a podcast host, I have found it effective to do so through email, with the right subject line of course.

Use a software such as Banana Tag to track if your emails are opened, thus gauging their effectiveness and allowing you to write the best possible pitch.

How to Pitch a Podcaster:

  1. First, create a targeting list, such as one in Google Drive. To find the right shows to add your tracking list, first start with shows you’re familiar with, then shows similar to them in iTunes. Also, look for lists such as New Theory Magazine’s “Top Entrepreneur Podcasts to Follow in 2018.” Add all these shows to your spreadsheet, but they will be your top targets, not your starting point.
  2. Next, create a new sheet in your spreadsheet, and look for smaller shows in iTunes, similar to the shows on your list from number 1. You can find these shows by using the “listeners also subscribed to,” option in iTunes. The shows will be ones with less than 20 episodes or have only been around a few months. These will be easier to reach and will be where we will start our work.
  3. You’re going to be writing emails to podcast hosts, be sure to make it unique to them. I have found it helps to find something you have in common with them to tie into your unique story. Quickly explain your story to the host, 1-2 paragraphs, through a lens that will resound with their audience; you’ll have to get good at telling your story in different ways.
  4. Next, add to your emails what you want to teach the podcast audience. You have an area of expertise, show the host how you can help the people listening to them. Focus on one thing to teach, otherwise it can seem overwhelming.
  5. If you have an affiliate offer or something to promote, leave it last or don’t mention it at all. Personally, I have found it more successful to leave this out unless the host could do well off of a high ticket item.
  6. Close the email with a soft close, leaving it up to the host, asking if “you’re a fit,” not telling them you believe you’re a fit.  
  7. Find creative ways to follow up, no sooner than 14 days after the original email, but DO NOT automate this process, keep it personal. Also, make sure the response actually communicates with the person, not talking at them or not relevant to their response.
  8. As a last resort, you can always offer to run additional traffic for the host to drive more interest to their podcast.

“Most people that I know are interested in on demand stuff; podcasts is essentially audio Netflix.” – Jordan Harbinger

Once you appear on a few podcasts, you will feel a bit better about this whole process and have a few pieces to show the next set of hosts you approach. As social proof, use your previous interviews to approach the next level of podcasts which would be anything over 20 episodes and ranked below 150 in iTunes. Commit to smaller shows for the first 6 months of your program and you will build a solid portfolio.

Commit to this process for 12-18 months and you will see some amazing growth in your brand and business, creating new opportunities for you brand that did not exist before. A brand should also look for every opportunity to use each piece of content created in as many ways possible, effectively using your new found celebrity credibility.

What is your experience with Podcasting? Comment below!

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How to Build A Personal Brand According to These 5 Well-Known Experts

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personal brand experts

Building a personal brand doesn’t have to be difficult. In fact, you can build a personal brand for free if you’d like.  I’ve researched some of the top entrepreneurs and personal branding experts in the world and I want to share with you how they were able to build their personal brand.

If you follow and I mean really follow the advice given by those listed below, there’s no reason that you can’t build a personal brand.

1. Gary Vaynerchuk

Gary Vaynerchuk is CEO of VaynerMedia and Vaynersports. He’s invested in companies such as Twitter, Snapchat, Uber, and Venmo. Gary is 4-time New York Times Best Seller. He currently has an Instagram following of 2.5m followers.

According to Vaynerchuk, your personal brand is your resume. What are you putting out into the world? What you put out in the world is how others will perceive you. Are you providing value in the world? A personal brand is not hard to cultivate when you want to help others.

Your personal brand is free. This can go back to what are you putting out in the world? You’re living your personal brand every day with the beliefs that you have.

Gary clarified that putting your thoughts out into the world doesn’t mean that you’re being disrespectful. If you have an opinion, then share it, but always think first as to how others will react. An opinion might be on the topic of entrepreneurship whereas it’d probably be beneficial to stay away from politics.

Create more content. When you’re creating content in the world, you need to be yourself. People like authenticity. What are you doing today to get yourself known? Are you writing for a blog or speaking to an audience? When you consistently create content, you will get known.

2. Grant Cardone

Grant Cardone is a New York Times Best-Selling Author, creator of Grant Cardone TV, CEO of four businesses, and currently has over $400 million worth of real estate holdings. Grant has an Instagram following of 534,000 followers.

Cardone states that a personal brand should be defined as the thing you spend the most time doing. The five things that you do the most defines your personal brand. If you watch TV, then that’s who you’ll be known as. But if you’re someone who reads or starts businesses, that’s also what you’ll be known as. The choice is up to you.

You should never follow the rules. Grant posts way more than any other person I know on social media. He isn’t following the rules. Some people may hate him for it, but he doesn’t care. If posting more gets himself known, then he will do it.

What do you stand for? Your personal brand should be built around what you stand for. What do you believe in? Whatever you stand for, you should live it every day.

Look at strong companies and see what they do. How were they able to build their personal brand? Think of companies like Starbucks and Amazon. You can conceive their company’s brand to create a personal brand for yourself. When you think of them, aren’t they positive thoughts?

“Have goals so big your problems pale in comparison” – Grant Cardone

3. Josh King Madrid

Josh or JetSetFly is a tech entrepreneur, marketing specialist, and founder of Team Jet Set. He was ranked as one of the top Influencive influencers of 2017. Josh is also the host of The Dropout Degree  podcast show. At only 19, he has a social media following of over 100,000 followers.

Josh uses tons of video content like Youtube and Snapchat when building his personal brand. Video is more personal than a quote post. You can hear the person talking to you as if they were right next to you. You don’t always have to use video content, but you should incorporate it into your posts.

Josh shows that if you want to build your brand and take your influence to the next level, that “Content Is King and Marketing Is Queen”. If you want to exceed at the next level online, you might want to hire a professional photographer and videographer to take photos and videos for you.

Remember, the quality of content you put out has a direct impact on how people will think of you. When building a personal brand, don’t take any shortcuts. Hiring a professional doesn’t have to be expensive. You could find a friend at first or you can hire a professional and do a couple of sessions at once and have content that’ll last you months.

Josh, along with Gary Vaynerchuk, agree that it comes down to getting yourself known. Josh does this through being featured on different articles online, growing his social media following, and by his podcast. To get yourself known, you need to do big things, and that doesn’t start with sitting on the couch. Start to connect with others by producing valuable content and your brand will start to grow faster than you ever thought.

4. Lewis Howes

Lewis Howes is a former pro athlete turned New York Times Best-Selling Author and podcast host of The School of Greatness which is ranked as one of the top 100 podcasts in the world. Lewis has an Instagram following of 438,000 followers.

When building a personal brand according to Lewis, you should find someone who inspires you and you should ask to work for them while you pay them. Yes, they don’t pay you. You pay them to work for them. Think about all the people who would like to work for free, this allows you to separate yourself from the crowd.

When you’re working with this person, you can learn how they built their personal brand by their habits and how they carry themselves. It’s only a matter of time before you act like them.

You should find one platform and build up that platform. In the beginning, it was LinkedIn for Lewis. He’d spend six hours per day on there. When building a personal brand, you can stretch yourself too thin. It’s better to start with one platform and master it.

“The greatest gift you can give yourself is education and growth.” – Lewis Howes

5. Casey Adams

At 17, Casey is an author, brand specialist, and speaker. He has an Instagram following of over 112,000 followers.  According to Casey, you need to impact people. The more of an impact that you make on people, the more people who will follow you. Just impact one person per day and it’ll add up.

Casey also preaches about the power of the DM, also known as direct messaging. Casey has been able to network and engage with high status individuals by consistently DM’ing these individuals and providing value, which in return has built his brand massively.

Engage with your audience. It doesn’t matter if you have a large or small following. You should comment on other people’s pictures and respond to comments on your photos. It’s the little things like commenting that add up.

Share your journey. With Instagram, you can document your journey from where you started. You’re showing the entire world your progress. What type of progress do you want to show them?

Who’s your favorite personal branding expert? Let us know in the comments!

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The ABCs of Successful Breakfast Meetings

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What comes to mind when you hear the word “meeting”? Isn’t it usually a professional setting like an office filled with supervisors and your bosses in business clothes, a white board and a conference table? What if I tell you that when I think of meetings, I think of food? Not just any food, but breakfast and a huge serving of pancakes with your team?

Here are the top three things I swear by when it comes to the ABC’s of successful breakfast meetings and why I’m all for it:

A is for accountability

One of the top secrets to success is being accountable for your actions and to have someone over you rooting for you. I’ve always said that having a mentor is important because they help you see your vision more than anything else and they coach you to go farther than you’ve probably even imagined.

Here are two things that you can bet your mentor will go over with you over a successful breakfast meeting:

  • Business talk- Having everyone you’re accountable to around would mean getting stuff done over a meal first thing in the morning. As an entrepreneur with a go-getter mindset, what better way to start your day, am I right?
  • Mentorship- Not only do you get to go over everything involving business-talk, you also get to go over life as well. Over this breakfast set-up, your mentor not only asks how are your businesses doing but how are you doing in all areas of your life.

You could easily get used to that right?

“Accountability breeds response-ability” – Steven Covey

B is for breakfast food

If accountability from your mentor as a young entrepreneur isn’t enough to convince you of breakfast meetings yet then how about actual breakfast food itself? I got your attention this time didn’t I? Energy is part of success and what energy fuels your body and mind first thing in the morning? That’s right. Breakfast food.

If you have  breakfast meetings often enough, you’ll get to build a list of restaurants in mind for the next one and if you’re a foodie, it’s all the better. Narrowing breakfast spots for their atmosphere to the menu is part of the fun. You get to decide which fits your team’s personality best.

From pho, to Downtown San Diego’s Breakfast Republic, to Sam Woo BBQ in Clairemont Mesa, these are just a couple of examples of my personal favorite local San Diegan breakfast spots.

Do you have a list of your own yet?

C is for community

One big topic I always talk about is the importance of being with others who are successful because it’s true what they say: you are the average of the five people you surround yourself with. So if you surround yourself with mediocrity, guess what? That will rub off on you.

I pride myself in being an entrepreneur, businessman and a leader. So that’s exactly who I surround myself with and people with those mindset of achieving greatness and striving for success in every aspect of life.

“The richest people in the world look for and build networks. Everyone else looks for work.” – Robert Kiyosaki

The community and the camaraderie alone is enough for me to suggest breakfast meetings to anyone. The atmosphere is charged with the whole team’s bouncing off ideas from each other. What’s more exciting than that to get you pumped up throughout the day?

Now I’m going to ask you: How do you view yourself? Let me know in the comments below!

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5 Ways to Recover From Entrepreneurial Burnout Even If You Feel Like Giving Up

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entrepreneurial burnout

If you want to be successful in your life and business, you need to know how to safely set both on the balance beam. Two years ago I started an online business. I was thrilled and scared at the same time; the thought of strangers paying me to implement solutions I recommend was far from what my 5+ years of college education taught me. (more…)

Margaret Olatunbosun is a writer and creative entrepreneur who helps passionate & creative misfits uncover profitable ideas so that they can design a life and business on their own terms and build meaningful brands that leave a legacy. Most of her work is dedicated to helping you find your path to creative freedom through her insightful weekly emails and free ultimate guide on how to create profitable offers dream clients want. Her thoughts on career and entrepreneurship have been featured on MSN Money, Thrive Global, The Huffington Post, Career Contessa, UYD Media, Inspired COACH magazine, and many more.

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1 Comment

1 Comment

  1. Muyiwa Osifuye

    May 28, 2017 at 6:48 pm

    A good line of thought you have here.

    I will chip in…

    It is important to add to these list of online activities other offline business ideas.

    There still exists many rewarding brick and mortar business ideas out there.

    Many smart business owners make a cocktail of the virtual and the real.

    For example…you if you have made good profit from an online course, you could take a portion of that and start a manufacturing business or food business arc

    or buy equipment in a needy industry and start an equipment leading business …for doctors,artisans,crafts men

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

5 Ways to Recover From Entrepreneurial Burnout Even If You Feel Like Giving Up

Published

on

entrepreneurial burnout

If you want to be successful in your life and business, you need to know how to safely set both on the balance beam. Two years ago I started an online business. I was thrilled and scared at the same time; the thought of strangers paying me to implement solutions I recommend was far from what my 5+ years of college education taught me.

But that excitement was short-lived. While I was inaugurating my online business, I started a new life as a graduate student in an accelerated nursing program. Now my life consisted of these things: writing blog posts, social media promotion, interviewing guests, studying for classes, going for clinical rotations, working my almost full-time job, and launching an online business.

For the first time in my life, I was diagnosed with critically low vitamin D levels. My memory suffered as I could not keep up with the demands of school, running a blog, and creating a course. Finally, I crashed. It has taken me 2 years to regain my mind-body balance and get back in the game.

Here’s 5 things that I’ve learned about the recovery process after burnout:

1. Check where your intention is coming from

With the number of online entrepreneurs closing down shops, pivoting to other business ideas, and just getting burned out in general, it is important to address your WHY.

Making money is cool but ask yourself why you’re really doing this. Are you in business to cash in on the next marketing fad or organically working your way towards building an audience? Are you just concerned with conversion tactics and traffic instead of selling with integrity?

This sounds very trivial, however, the only thing that would keep you from pulling the plug on your business on days you don’t feel like showing up is your WHY. Your intentions for starting your business will always find a way to become relevant when you’re stuck with indecision. When you feel like you’ve lost your voice in the sea of entrepreneurs who operate in similar niches like you, checking in with your intention will give you a boost in clarity.

“Self-awareness is your most important attribute.” – Gary Vaynerchuk

2. Don’t go gung-ho with your passion

Before you jump on the next popular challenge to create a video or audio series, know your body and mind more than anyone else. At some point during my burnout period, I was sitting in front of my laptop for 12 hours straight.

There were social media posts to schedule, lead generation systems to automate, CSS and HTML to be learned, and tons of webinars to sift through. If anything, what your passion needs right now is serenity. Delete the multiple checklists on your desktop to allow serenity to prevail.

3. Pivot to a business model that works for YOU

In July 2017, I exited the online copywriting scene with relief. Prior to that, I listened to some coaches and online mentors who want you to do things exactly the way they envision them, with their exact blueprints, in their exact language. If this makes you cringe or makes you want to claw your way to freedom, I’ve got good news for you.

It is okay to only do work that excites you. It is absolutely okay to be brave enough to hold pause on a product that seems like a cash cow but locks you in an unsustainable lifestyle. If producing monthly content for a membership site gives you anxiety every month, you need to examine why you think you need this in your life. You should never sacrifice your health or relationships for money.

4. Develop tiny sustainable habits instead of to-do lists

For the longest time, I hated to-do lists and always found procrastination more fascinating. To me, these lists were never ending and was always a sign of busyness and lack of freedom. So I did away with all lists and what every marketing expert said I should do.

This sounds like a controversial way to be productive but it soon paid off. Instead of sticking to lengthy to-do lists and schedules, I focused on little incremental changes I could manage and track.

For example, waking up an hour early than my usual time made me realize that my thoughts flow better when there is less chatter around me. Before I wasn’t aware of this but this realization now comes handy when I need to schedule time for content creation.

So, ask yourself, “Would I be able to do this thing for the next 21 days, unhindered?” Commit to little tiny steps to get in the habit of respecting your time and energy. As a result, you will know where your margin is and how you can optimize this creatively and productively.

 “Meditation is not about stopping thoughts, but recognizing that we are more than our thoughts and our feelings.” – Arianna Huffington

5. Seek a community that embraces and supports the entrepreneurial spirit

If you are currently navigating the space between being an employee, a hustler, and a full-time business owner, the realities of what it takes to be an entrepreneur can be frightening. There are days when you will question your calling and be tempted to quit because you aren’t making sales. Maybe your most recent promotion flopped despite all the careful planning and expenses on a strategy coach.

In moments like this, I have found membership in a community that embraces the fragile dynamics of the entrepreneurial life to be comforting. Sharing and marketing your work can be scary, soul-draining, and make you want to hide under the covers. Yet, as an entrepreneur, you simply can’t do it alone. Just as you would feel compelled to share your wins and successes, you need a community of like-minded people who will rally around you and encourage you to take the next adventure.

Recovering from my burnout has taken over two years but it has now equipped me with the strategies I need to thrive as a creative entrepreneur.

Have you ever experienced an entrepreneurial burnout? How have you recovered from one? Please share your thoughts below.

Image courtesy of Twenty20.com

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After Over 100 Interviews, Here Is My 8 Step Process to Getting Interviewed on a Podcast

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According to AdWeek, major brands are starting to bet on podcasting, and with good cause. The medium has allowed for a melding of traditional radio, entrepreneurial learning and promotional interviews, in a significantly more consumable format.

Podcast host Libsyn now hosts almost 30,000 different shows, growing steadily by nearly 5,000 shows every year since 2012. With entrepreneurs such as Gary Vaynerchuk stating that “Every company is a media company,” many brands will only be as strong as the content they create.

As an entrepreneur, company, or brand, how should you begin to look for shows? What should the format in reaching out to them look like? When you are aware of what the path looks like, it becomes quite easy to use podcasting to build a portfolio.

Using myself as a case study, getting on almost 50 podcasts over the last 2 years has helped me create a brand and has changed the game. Not only was I getting podcasting opportunities and leads, but I was also getting new opportunities to promote my brand; I was a podcast believer.

Podcasting is leading the way for new media, but despite how social media platforms love video, audio podcasts are still king.

The reason for podcast consumption in audio form, is due to the habits of the listener, with 69% listening on mobile devices. Brands also have to take the habits of the listener into consideration, because many are on mobile, brands now have access to commuting and work time of listeners.

“You just need one person to listen, get your message and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

I’ve covered how to market your podcast before, but how should you select the correct show and approach them to promote your business? If you have not read my podcast marketing article, read it first, then check back on this one to properly execute your plan.

You need to know your brand message before knowing who to approach and it will make your future media vision more clear. This should all be part of your company’s process to prep for a media interview.

A brand needs to know how to get all the right parts in place before approaching podcast hosts, the work that needs to be done is basic, but approaching without the right backend is a waste of time.

Entrepreneurs should have a media page to store all of their press or perspective press, as it creates the perception that individual is continually getting new press and is also impressive when hosts arrive on the prospective guest’s website.

Perspective podcast marketers should also have a complete media kit on their website in order for all the required imagery, bios and any other information to be publicly available. This helps not only the host but also the brand by allowing them to control what is publically available.

Though there are many different ways to pitch a a podcast host, I have found it effective to do so through email, with the right subject line of course.

Use a software such as Banana Tag to track if your emails are opened, thus gauging their effectiveness and allowing you to write the best possible pitch.

How to Pitch a Podcaster:

  1. First, create a targeting list, such as one in Google Drive. To find the right shows to add your tracking list, first start with shows you’re familiar with, then shows similar to them in iTunes. Also, look for lists such as New Theory Magazine’s “Top Entrepreneur Podcasts to Follow in 2018.” Add all these shows to your spreadsheet, but they will be your top targets, not your starting point.
  2. Next, create a new sheet in your spreadsheet, and look for smaller shows in iTunes, similar to the shows on your list from number 1. You can find these shows by using the “listeners also subscribed to,” option in iTunes. The shows will be ones with less than 20 episodes or have only been around a few months. These will be easier to reach and will be where we will start our work.
  3. You’re going to be writing emails to podcast hosts, be sure to make it unique to them. I have found it helps to find something you have in common with them to tie into your unique story. Quickly explain your story to the host, 1-2 paragraphs, through a lens that will resound with their audience; you’ll have to get good at telling your story in different ways.
  4. Next, add to your emails what you want to teach the podcast audience. You have an area of expertise, show the host how you can help the people listening to them. Focus on one thing to teach, otherwise it can seem overwhelming.
  5. If you have an affiliate offer or something to promote, leave it last or don’t mention it at all. Personally, I have found it more successful to leave this out unless the host could do well off of a high ticket item.
  6. Close the email with a soft close, leaving it up to the host, asking if “you’re a fit,” not telling them you believe you’re a fit.  
  7. Find creative ways to follow up, no sooner than 14 days after the original email, but DO NOT automate this process, keep it personal. Also, make sure the response actually communicates with the person, not talking at them or not relevant to their response.
  8. As a last resort, you can always offer to run additional traffic for the host to drive more interest to their podcast.

“Most people that I know are interested in on demand stuff; podcasts is essentially audio Netflix.” – Jordan Harbinger

Once you appear on a few podcasts, you will feel a bit better about this whole process and have a few pieces to show the next set of hosts you approach. As social proof, use your previous interviews to approach the next level of podcasts which would be anything over 20 episodes and ranked below 150 in iTunes. Commit to smaller shows for the first 6 months of your program and you will build a solid portfolio.

Commit to this process for 12-18 months and you will see some amazing growth in your brand and business, creating new opportunities for you brand that did not exist before. A brand should also look for every opportunity to use each piece of content created in as many ways possible, effectively using your new found celebrity credibility.

What is your experience with Podcasting? Comment below!

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How to Build A Personal Brand According to These 5 Well-Known Experts

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Building a personal brand doesn’t have to be difficult. In fact, you can build a personal brand for free if you’d like.  I’ve researched some of the top entrepreneurs and personal branding experts in the world and I want to share with you how they were able to build their personal brand.

If you follow and I mean really follow the advice given by those listed below, there’s no reason that you can’t build a personal brand.

1. Gary Vaynerchuk

Gary Vaynerchuk is CEO of VaynerMedia and Vaynersports. He’s invested in companies such as Twitter, Snapchat, Uber, and Venmo. Gary is 4-time New York Times Best Seller. He currently has an Instagram following of 2.5m followers.

According to Vaynerchuk, your personal brand is your resume. What are you putting out into the world? What you put out in the world is how others will perceive you. Are you providing value in the world? A personal brand is not hard to cultivate when you want to help others.

Your personal brand is free. This can go back to what are you putting out in the world? You’re living your personal brand every day with the beliefs that you have.

Gary clarified that putting your thoughts out into the world doesn’t mean that you’re being disrespectful. If you have an opinion, then share it, but always think first as to how others will react. An opinion might be on the topic of entrepreneurship whereas it’d probably be beneficial to stay away from politics.

Create more content. When you’re creating content in the world, you need to be yourself. People like authenticity. What are you doing today to get yourself known? Are you writing for a blog or speaking to an audience? When you consistently create content, you will get known.

2. Grant Cardone

Grant Cardone is a New York Times Best-Selling Author, creator of Grant Cardone TV, CEO of four businesses, and currently has over $400 million worth of real estate holdings. Grant has an Instagram following of 534,000 followers.

Cardone states that a personal brand should be defined as the thing you spend the most time doing. The five things that you do the most defines your personal brand. If you watch TV, then that’s who you’ll be known as. But if you’re someone who reads or starts businesses, that’s also what you’ll be known as. The choice is up to you.

You should never follow the rules. Grant posts way more than any other person I know on social media. He isn’t following the rules. Some people may hate him for it, but he doesn’t care. If posting more gets himself known, then he will do it.

What do you stand for? Your personal brand should be built around what you stand for. What do you believe in? Whatever you stand for, you should live it every day.

Look at strong companies and see what they do. How were they able to build their personal brand? Think of companies like Starbucks and Amazon. You can conceive their company’s brand to create a personal brand for yourself. When you think of them, aren’t they positive thoughts?

“Have goals so big your problems pale in comparison” – Grant Cardone

3. Josh King Madrid

Josh or JetSetFly is a tech entrepreneur, marketing specialist, and founder of Team Jet Set. He was ranked as one of the top Influencive influencers of 2017. Josh is also the host of The Dropout Degree  podcast show. At only 19, he has a social media following of over 100,000 followers.

Josh uses tons of video content like Youtube and Snapchat when building his personal brand. Video is more personal than a quote post. You can hear the person talking to you as if they were right next to you. You don’t always have to use video content, but you should incorporate it into your posts.

Josh shows that if you want to build your brand and take your influence to the next level, that “Content Is King and Marketing Is Queen”. If you want to exceed at the next level online, you might want to hire a professional photographer and videographer to take photos and videos for you.

Remember, the quality of content you put out has a direct impact on how people will think of you. When building a personal brand, don’t take any shortcuts. Hiring a professional doesn’t have to be expensive. You could find a friend at first or you can hire a professional and do a couple of sessions at once and have content that’ll last you months.

Josh, along with Gary Vaynerchuk, agree that it comes down to getting yourself known. Josh does this through being featured on different articles online, growing his social media following, and by his podcast. To get yourself known, you need to do big things, and that doesn’t start with sitting on the couch. Start to connect with others by producing valuable content and your brand will start to grow faster than you ever thought.

4. Lewis Howes

Lewis Howes is a former pro athlete turned New York Times Best-Selling Author and podcast host of The School of Greatness which is ranked as one of the top 100 podcasts in the world. Lewis has an Instagram following of 438,000 followers.

When building a personal brand according to Lewis, you should find someone who inspires you and you should ask to work for them while you pay them. Yes, they don’t pay you. You pay them to work for them. Think about all the people who would like to work for free, this allows you to separate yourself from the crowd.

When you’re working with this person, you can learn how they built their personal brand by their habits and how they carry themselves. It’s only a matter of time before you act like them.

You should find one platform and build up that platform. In the beginning, it was LinkedIn for Lewis. He’d spend six hours per day on there. When building a personal brand, you can stretch yourself too thin. It’s better to start with one platform and master it.

“The greatest gift you can give yourself is education and growth.” – Lewis Howes

5. Casey Adams

At 17, Casey is an author, brand specialist, and speaker. He has an Instagram following of over 112,000 followers.  According to Casey, you need to impact people. The more of an impact that you make on people, the more people who will follow you. Just impact one person per day and it’ll add up.

Casey also preaches about the power of the DM, also known as direct messaging. Casey has been able to network and engage with high status individuals by consistently DM’ing these individuals and providing value, which in return has built his brand massively.

Engage with your audience. It doesn’t matter if you have a large or small following. You should comment on other people’s pictures and respond to comments on your photos. It’s the little things like commenting that add up.

Share your journey. With Instagram, you can document your journey from where you started. You’re showing the entire world your progress. What type of progress do you want to show them?

Who’s your favorite personal branding expert? Let us know in the comments!

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The ABCs of Successful Breakfast Meetings

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What comes to mind when you hear the word “meeting”? Isn’t it usually a professional setting like an office filled with supervisors and your bosses in business clothes, a white board and a conference table? What if I tell you that when I think of meetings, I think of food? Not just any food, but breakfast and a huge serving of pancakes with your team?

Here are the top three things I swear by when it comes to the ABC’s of successful breakfast meetings and why I’m all for it:

A is for accountability

One of the top secrets to success is being accountable for your actions and to have someone over you rooting for you. I’ve always said that having a mentor is important because they help you see your vision more than anything else and they coach you to go farther than you’ve probably even imagined.

Here are two things that you can bet your mentor will go over with you over a successful breakfast meeting:

  • Business talk- Having everyone you’re accountable to around would mean getting stuff done over a meal first thing in the morning. As an entrepreneur with a go-getter mindset, what better way to start your day, am I right?
  • Mentorship- Not only do you get to go over everything involving business-talk, you also get to go over life as well. Over this breakfast set-up, your mentor not only asks how are your businesses doing but how are you doing in all areas of your life.

You could easily get used to that right?

“Accountability breeds response-ability” – Steven Covey

B is for breakfast food

If accountability from your mentor as a young entrepreneur isn’t enough to convince you of breakfast meetings yet then how about actual breakfast food itself? I got your attention this time didn’t I? Energy is part of success and what energy fuels your body and mind first thing in the morning? That’s right. Breakfast food.

If you have  breakfast meetings often enough, you’ll get to build a list of restaurants in mind for the next one and if you’re a foodie, it’s all the better. Narrowing breakfast spots for their atmosphere to the menu is part of the fun. You get to decide which fits your team’s personality best.

From pho, to Downtown San Diego’s Breakfast Republic, to Sam Woo BBQ in Clairemont Mesa, these are just a couple of examples of my personal favorite local San Diegan breakfast spots.

Do you have a list of your own yet?

C is for community

One big topic I always talk about is the importance of being with others who are successful because it’s true what they say: you are the average of the five people you surround yourself with. So if you surround yourself with mediocrity, guess what? That will rub off on you.

I pride myself in being an entrepreneur, businessman and a leader. So that’s exactly who I surround myself with and people with those mindset of achieving greatness and striving for success in every aspect of life.

“The richest people in the world look for and build networks. Everyone else looks for work.” – Robert Kiyosaki

The community and the camaraderie alone is enough for me to suggest breakfast meetings to anyone. The atmosphere is charged with the whole team’s bouncing off ideas from each other. What’s more exciting than that to get you pumped up throughout the day?

Now I’m going to ask you: How do you view yourself? Let me know in the comments below!

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