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4 Important Skills That Will Determine Your Entrepreneurial Longevity

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4 Important Skills That Will Determine Your Entrepreneurial Longevity

As the new year begins, a new wave of would-be entrepreneurs come to the fore wanting to start their own company to bring their vision to life. The new year brings excitement, renewed faith, increases hope along with the never-ending list of things to achieve, change and do.

Entrepreneurs are a breed of their own; visionaries, risk-takers, possess endless amounts of energy and positivity with countless ideas and bucket loads of ambition. They want to create their own destiny, live a lifestyle with unlimited potential and income, despise mediocrity, and are willing to overcome challenges and live with uncertainty.

Living an entrepreneurial lifestyle is not for the faint-hearted, despite their various talents, visions or the determination of the entrepreneur, there are 4 must-have skills needed to survive and to achieve longevity in the entrepreneurial world. A word of warning, do not even consider registering your business name and place your entrepreneurial dreams on hold now until you acquire these skills.

Here are four skills that will determine your longevity in the entrepreneurial world:

1. Being able to sell

It starts and ends with this step. If you are unable to sell yourself and what you can offer – the entrepreneur lifestyle is definitely not for you. Unless of course you become best friends overnight with Grant Cardone, Tom Hopkins, or Zig Ziglar and they help you master the art of selling.

When speaking with entrepreneurs in their first year of business, this is the number one challenge. Getting out of their own way to educate customers. For the vast majority, they are fearful of selling so they spend time avoiding the inevitable.

Time is spent developing beautiful websites, creating online programs no-one wants, posting ads on social media and basically doing any seemingly unimportant tasks wasting precious time and energy. The bottom line is – you cannot serve unless you sell and you have no income or business without paying customers.

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” – Estée Lauder

Selling is educating potential customers by connecting with them in an emotional way, finding out what problems keep them awake at night to see if you can be part of the solution or refer them to someone who can help. Selling is serving. If you have negative connotations about selling, it is time to change your perspective.

If you can’t sell, you are not even part of the game so don’t worry about getting out of the game. There was no register of you playing the game to begin with. If you have not mastered the art of selling, forget reading the rest of this article. Like I said, business starts and ends right here.

 

2. Being able to market to the right people

The purpose of marketing is to build a personal brand and build trust with your customers. If you do not have expertise in this area, consider hiring a marketing expert to help you devise a plan for your business. If no one knows you exist, what you specialize in, whom you want to serve, or what problems you solve, life as an entrepreneur is going to be tough. Before you start your business, place funds aside to focus on your marketing.

Have absolute clarity around your message to market to ensure people connect with that message. If they aren’t, modify the message and conduct more research, read books or articles, enroll in a short course and ask potential customers/business colleagues for their thoughts.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

3. Knowing your specialty

Become accustomed to answering this simple question: There are a million and one people doing what you do, why would I choose you?  Simple question yet for so many people this is where it ends, they stutter and stumble to find an answer, sometimes there is a long pause, uncomfortable silence or a change in subject. Decide today, right here and now – Why would I choose you? What do you do differently to your competitors

It was interesting; I recently asked a new financial institution this very question – Why would I choose you over one of the big banks? There was the uncomfortable silence followed by a few moments of stuttering as he tried to think of a suitable reply before the dreaded response of “Could you please hold the line, I will transfer you to someone that can help you”.

In other words, the customer service representative had no idea what made his company better or different from the rest. Needless to say, he probably doesn’t care. You need to know what makes you different.

 

4. Grow your group of haters

If you don’t have a group of haters, you are doing something wrong. It means you have not built enough traction or achieved enough accolades for haters to start on you. It is a cause for celebration as haters can increase your level of motivation, give you ideas or new insights, help you achieve your goals by taking a different path or simply make you stronger than you were before.

Haters love those who are successful; they are envious, jealous and want to be you. They hate successful people that have an audience of adoring fans, achieving awards and things they could never hope to, who are brave enough to speak their mind.

If you don’t have a group of haters right now, if everyone loves you, you know that it is time to change course. Once the haters arrive view it as a positive sign, learn to appreciate them and take heart knowing that you’re definitely on the right track.

“You can’t reach your full potential without haters” – Grant Cardone

Success can be yours once you have mastered these skills. By mastering the art of sales, the other skills can be acquired within a short period of time with clarity, conducting further research and gaining access to industry experts. Start playing the game of life your way.

Which skill do you want to master? Please leave your thoughts in the comment section below!

Angelina Zimmerman is a Head Coach & Trainer who specialises in mindset coaching and workshops to help people shift their mindset from a fixed to a growth mindset in order to promote exponential growth to achieve personal and professional goals.

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6 Comments

6 Comments

  1. Charlene Rhinehart

    Feb 5, 2016 at 5:13 am

    Great article! Selling is key to success in the world of entrepreneurship. I worked as a CPA for over 7 years but as an entrepreneur I spend at least 75% of my time learning about marketing techniques. Selling yourself is crucial to your longevity. Thanks for sharing Angelina!

  2. Ernie Ayon

    Jan 14, 2016 at 4:43 pm

    Nice! I just wrote a similar article on the top 10 skills for entrepreneurs and selling is definitely on my list. “Grow you group of haters”… interesting. I didn’t realize this was a skill but it’s something worth considering.

  3. June

    Jan 12, 2016 at 6:13 pm

    Good points. However, I don’t like the term “haters”. Surely there is a better way to describe those who may be envious.

  4. Vikash Sharma

    Jan 11, 2016 at 12:41 pm

    Hi Angelina,

    A very nice article. I thoroughly liked it.

    I am agree with you all point but especially to the “Being able to market to the right people”. Until we know the right audience, we can not sell or promote anything and our skills are just waste. so First of all we need to find out the right people.

    A Great article. Keep up the good work

    Thanks,
    Vikash Sharma

  5. Stephen Osoko

    Jan 10, 2016 at 9:06 pm

    Interesting post Angelina!
    Lol I don’t think I’ve got any haters yet so I guess I have to work harder LOL

  6. Sofia Lund

    Jan 10, 2016 at 3:57 pm

    Thanks for the article. Nice angle on skills to success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

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The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls.

Here is a list of 10 ‘brick-in-the-head’ moments you’ll need to overcome on your path to becoming a market leader:

1. Letting criticism get to you

The ways society deals with ambition and success is very odd, and you may feel like you’re unfairly criticised by your peers regularly. The reality is that you’ll encounter plenty of jealousy and bitterness during the course of your career.

This isn’t to say that all criticism is malicious – constructive critique can go a long way. But remember that nobody understands your vision better than you. Remember that the art of good entrepreneurship is to delve where nobody else is willing to go.

When Bill Gates decided to offer his Internet Explorer browser as a free package with his Operating Systems in 1995, it was considered a counter-intuitive move by some, but ended up being the cornerstone for Microsoft’s resounding dominance.

2. The temptation of ignoring constructive criticism

While it’s worth adopting a thick skin to allow unjust criticism to bounce off of you, it’s also important to know when to take it on board and consider constructive comments. As you’re taking the leap into controlling your own business, sometimes it can become too easy to concentrate on the nuances of your work and miss the bigger picture. Take the time to consider advice that you are offered – if it fits in with your vision, then it may be worth taking.

3. Keeping on top of your cash flow

Making sure you’re focused on your finances is one of the biggest parts of being an entrepreneur – after all, it’s all about making money.

If you’re worried about your cash flow, then it’s probably a good sign. All entrepreneurs struggle with money at times in their careers – and so if you don’t keep an eye on your figures then you risk showing signs of complacency. If your figures are really getting to you, then it might be a good idea to skim through your finances and start saving cents here and there.

4. Facing the unknown

One of the most anxiety-inducing moments is being kept up all night wondering which way your venture’s going to go. Entrepreneurship is a volatile career, and coming to terms with the unknown is a big part of the life that comes with it.

Prevention is better than a cure when it comes to dealing with the uncertainty of building businesses. Try to manage your resources well – it could save a lot of worrying a little bit further down the line.

“Many times, the thought of fear itself is greater than what it is we fear.” – Idowu Koyenikan

5. Abandoning your previous career or education

Often the first step on your path to success can be the most difficult and stressful. You could be leaving a comfortable job, or abandoning your studies to go and pursue an idea that, no matter how good, is not guaranteed success.

Here it’s once again advisable to make sure only you have the final word on the route you take in life. Be sure to listen to the advice that those close to you have to offer but just remember that the choice is yours.

6. Time management

Difficulties with time management can be a big cause of stress when setting up your own business.

The most stressful aspect of this could be that you neglect other parts of your life in order to oversee the successful running of the company.

Juggling your time is perhaps the primary problem that is faced by entrepreneurs. You have to make sure you focus on your output, marketing and networking all at the same time, which can get overwhelming.

Here, the best remedy is to keep records of your tasks and goals using available tools. One should set rotas of where to invest their time and attention over the course of a coming week. It might not seem like much, but it could lift a heavy burden off of your head.

7. Making the right decisions

As an entrepreneur, the significance of the decisions you make could mean life or death for your business. This burden can weigh you down heavily. Remember the very best in the industry make the wrong decisions, and many of the greatest entrepreneurs today have gotten into the position they’re in through trial and error.

The markets are often volatile, and extraneous circumstances which could never be accounted for can come into play. One must find a way of coping with the process of making company defining decisions, and once you’ve become confident enough to take big decisions in your stride, you’ll be well on the way to industry success.

8. Staying true to your vision

Things have a habit of changing very quickly in business. You’ll need to adapt to the ever-shifting sands and stay true to your vision. Sometimes this is easier said than done. Construct a mission statement for your business that you can refer back to in order to hold on to the reason you decided to pursue your idea in the first place. Sometimes seeing what you’re working towards written down can be enough to keep you focused on your goals.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” – Gary Vaynerchuk

9. Team building

Here it’s important to recruit not only the most skilled candidate but the candidate that’ll best fit into your vision for the office culture. Sometimes finding a confident and engaging candidate is a critical factor in recruiting for a job that requires plenty of teamwork and client interaction. The best course of action for lowering the stress of team building is to look for candidates that express themselves in a way that fits the business work ethic best.

10. Dealing with failure

Virtually every entrepreneur has to face the prospect of failure at multiple points in their career. The best way to avoid becoming bogged down by an unsuccessful business is to see it as an exercise in trial and error. Learn from your mistakes, and if your startup has failed, what caused it to fail?

Welcome failure as a valuable learning tool, and jump back into the industry you desire to improve. Improve your original idea or find another one because the life of a successful entrepreneur is built on plenty of experiences and lessons – many of which were learnt the hard way.

What other encounters have you had as an entrepreneur? Comment Below!

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5 Things You Must Have in Order to Succeed as a Freelancer

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Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer.

I wanted in on this action. I had no idea what I was getting myself into, but I was sure I could pull this off, couldn’t I?

The Mystery Slowly Unravelled

And so began the digging and sniffing around. The more research I did, the more I realized this wasn’t for the faint of heart. I took in as many blogs and pdf’s as I could. I watched YouTube tutorials until my eyes bled. I took in everything I could about it.

I decided that I could easily become a freelance writer. I got good writing skills (did you catch that?) thanks to so many letters written to ex boyfriends behaving badly, and my journal. Yup, I could definitely be a writer.

So now what? Now the real work begins. So you want to be a writer, huh? Get ready girl. You have tons of work ahead of you. Little did I know.

Can’t I just tell stories?

I just wanted to write about all my crazy life stories ‘cause Lord knows I have a million. Surely someone will want to read them, no? Isn’t writing and blogging just about telling stories of how you had some ridiculous upheaval and how you overcame it? I can write about that until the cows come home.

I was determined to write these stories and send them out to anyone, everyone and no one. I hit up all the high authority sites right away. No small fry stuff for this girl. I have great stories and someone needs to read them.

“The work never matches the dream of perfection the artist has to start with.” – William Faulkner

Was I in for a surprise

Apparently not everyone wants to read your stories. Apparently not everyone thinks your stories are great. Apparently not everyone thinks you’re a good writer. I thought this freelance writing stuff would come easy. I can write dammit and I’m friggin’ good at it! They’ll see.

It just didn’t work like that. As I worked my regular full time day job as a hairstylist I continued to write my heart out, before and after work, determined to leave this life behind and become a freelance writer. Little did I know. 8 months of cutting hair and blogging for free taught me many many things about myself and the freelance world.

Here are the 5 things you better have if you want to make it as a freelancer:

1. Determination

You must be all in or all out. There is no in between. You can’t let up or stop for one single minute. You want to be a freelancer, you must give it 100%. This gig isn’t for half assers or sissies. Nope. Only the hardcore, diehard peeps with a strong deep desire for a life of freedom will make it here. There is no giving up. Ever.

2. Passion

If you don’t feel it, you won’t be able to do it. It has to come from deep down in your heart, soul and belly. The reason you want to do this must consume you (and the reason should be more than just money). You should be eating, living and breathing this passion you have to become a freelancer otherwise you’re already doing it for the wrong reasons and you won’t be happy. Trust me on that one.

3. Persistence

Never ever give up and don’t take no for an answer. If a million people say no to you, remember someone is going to say yes. If someone said no a million times keep at it. Figure out what you did wrong and polish up your skills (all the no’s will give you ample opportunity to do just that).

“Writing is an exploration. You start from nothing and learn as you go.” – E.L. Doctorow

4. Open mindedness

Stay open to learning new things. Stay open to networking and connecting with others. You will need to collaborate with other bloggers and people who are already doing this for a living in order to learn. You will need to throw your net out far and wide and take in all sorts of wondrous tools. Get ready to step way out of your comfort zone.

5. Confidence

This was a biggie for me. I was pitbull, determined to make it so no amount of no’s was going to get in my way. There were some days I honestly did feel like throwing in the towel (we all have days like that) but I would brush off my butt and lick my wounded ego and keep at it. Have confidence in your skills. Just because 10 people don’t want your stuff doesn’t mean there isn’t 10 out there who do! Remember that. You ARE good at what you do.

Do you have what it takes? Of course you do! It took me almost 9 months before I finally cracked the freelance world and another year to become a full time freelancer. There is no try and there is no giving up. I always tell people, if I can do it, so can you.

What are the obstacles you’re facing right now as a freelance? Comment below!

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5 Crucial Skills to Take Your Business and Relationships to New Heights

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Our personal relationships are very powerful and provide us with a crash course of exponential growth both personally and professionally. You learn an exceptional amount of information about who you are as a person, how you communicate, manage your emotions and discover traits you were blissfully unaware of.

Of course everyone wants to hear the beautiful love story you so often hear from others. Man and woman meet, fall madly in love, get married and live happily ever after. However, as we all know the fairytale ending is no guarantee.

I met a spontaneous, generous, successful and much older businessman and we dated for a short period of time. I was deliriously happy and determined for everything to turn out perfectly. As expected, he had mastered the art of knowing all the right buttons to push and exactly the right words to say.

I can compare this experience to a going for a long drive in the country. I was speeding down the highway of life, aiming to maintain my complete denial of everything happening around me. To the point that I missed every stop sign, damaged the car from all of the potholes I failed to navigate, and I had several minor accidents along the way.  You name it, I ignored every single red flag that was saying take a detour, choose a different road and look the other way, keep moving forward yet choose a different direction.

Unfortunately, it all came to a grinding halt, when the car burst into flames in the middle of a local National Park causing a wild bushfire. This analogy clearly illustrates the ending of this relationship and the danger of becoming obsessed with a personal goal to the point where it sabotages all your efforts to attain your goal and safely reach your destination.

The brilliant news is that this crash course of exponential growth led to pivotal business lessons that can also help you achieve outstanding results this year. The 5 key business lessons you can develop include:

1. Individual Connection vs Wolf Pack

Be mindful and understand the differences between communicating well with an individual and a team otherwise known as a wolf pack. Notice the differences in the communication, it can be very different. An individual interaction may be far easier than dealing with the wolfpack or vice versa. Pay attention when in both scenarios as it will be highly beneficial for professional career and help you to enhance both new and existing professional relationships.

2. Monumental Giving

Wow, I thought I was a generous person however I quickly realized I had more work to do in this area. This man raised a lot of funds for charities that were close to his heart both personally and via his businesses and he was very proud of his achievement as he should be.

What I liked the most however was the way he built the company culture although he was well renowned for his tough exterior, he did go out of his way to be generous to employees  at all levels within the company and he took the time to get to know them personally despite the number of businesses he was operating at any one time.

“Giving is the master key for success in all applications of life” – Bryant McGill

3. Fanatical Focus

Irrespective of the activity he was engaged in on any given day. From closing a business deal, speaking to a colleague or business associate, negotiating a lease to building his stock portfolio. He was unbelievably fanatically focused on that one activity and ensured that the activity was completed to a very high standard.

Anything less was deemed unprofessional and unacceptable. His unwavering focus was very valuable in making business decisions and closing deals, over delivering on budget, making quick decisions and maintaining relationships.

4. Beware of the ‘Little’ Things

We have heard it before, don’t stress or make a big deal about the little things. When you learn to manage your emotions effectively and allow things to occur rather than resist or get upset about it, life becomes far easier and enjoyable. It allows you to retain your energy for the important things in life and manage actual stressful situations as they arise.

5. Master Communicator

This man was extremely tough and very guarded however, he acted like everyone’s best friend. He understood a lot about how people communicate from their tone of voice, the words they say to how fast or slow they spoke, and he was a master at reading non-verbal communication in both men and women.

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you are willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy

To build a powerful network in business, it is imperative to begin by learning the essentials in communication. Start by researching how to read body language and what various poses or facial expressions mean. By understanding others, you can also adapt your own communication style to become a ‘Master Communicator’ and rapidly improve your overall business results.

As we enter the start of the New Year, now is the perfect time to hone these 5 crucial business skills to take your business and relationships to new heights.

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5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

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The Three Fundamental Principles of Achievement

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I’m all about keeping things simple. The world is much too complex and I find that much like Vince Lombardi, we tend to complicate things. If we just focus on truly mastering the basics, we can achieve whatever we set our hearts and minds to. One of my favorite stories comes from Coach Lombardi’s best-selling book. (more…)

Matthew Wilson is an award-winning creative director, productivity geek, father of five and a partner and creative director at a Phoenix-based advertising agency. He is also a consultant, speaker and creator/founder of 3x5Goals.com, the market’s simplest goal setting system, using daily goal cards to help achievers focus on what's most important. More information can be found at www.3x5goals.com. To order a free 15-day set of cards, visit this link - 3x5 Cards.

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6 Comments

6 Comments

  1. Charlene Rhinehart

    Feb 5, 2016 at 5:13 am

    Great article! Selling is key to success in the world of entrepreneurship. I worked as a CPA for over 7 years but as an entrepreneur I spend at least 75% of my time learning about marketing techniques. Selling yourself is crucial to your longevity. Thanks for sharing Angelina!

  2. Ernie Ayon

    Jan 14, 2016 at 4:43 pm

    Nice! I just wrote a similar article on the top 10 skills for entrepreneurs and selling is definitely on my list. “Grow you group of haters”… interesting. I didn’t realize this was a skill but it’s something worth considering.

  3. June

    Jan 12, 2016 at 6:13 pm

    Good points. However, I don’t like the term “haters”. Surely there is a better way to describe those who may be envious.

  4. Vikash Sharma

    Jan 11, 2016 at 12:41 pm

    Hi Angelina,

    A very nice article. I thoroughly liked it.

    I am agree with you all point but especially to the “Being able to market to the right people”. Until we know the right audience, we can not sell or promote anything and our skills are just waste. so First of all we need to find out the right people.

    A Great article. Keep up the good work

    Thanks,
    Vikash Sharma

  5. Stephen Osoko

    Jan 10, 2016 at 9:06 pm

    Interesting post Angelina!
    Lol I don’t think I’ve got any haters yet so I guess I have to work harder LOL

  6. Sofia Lund

    Jan 10, 2016 at 3:57 pm

    Thanks for the article. Nice angle on skills to success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

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The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls.

Here is a list of 10 ‘brick-in-the-head’ moments you’ll need to overcome on your path to becoming a market leader:

1. Letting criticism get to you

The ways society deals with ambition and success is very odd, and you may feel like you’re unfairly criticised by your peers regularly. The reality is that you’ll encounter plenty of jealousy and bitterness during the course of your career.

This isn’t to say that all criticism is malicious – constructive critique can go a long way. But remember that nobody understands your vision better than you. Remember that the art of good entrepreneurship is to delve where nobody else is willing to go.

When Bill Gates decided to offer his Internet Explorer browser as a free package with his Operating Systems in 1995, it was considered a counter-intuitive move by some, but ended up being the cornerstone for Microsoft’s resounding dominance.

2. The temptation of ignoring constructive criticism

While it’s worth adopting a thick skin to allow unjust criticism to bounce off of you, it’s also important to know when to take it on board and consider constructive comments. As you’re taking the leap into controlling your own business, sometimes it can become too easy to concentrate on the nuances of your work and miss the bigger picture. Take the time to consider advice that you are offered – if it fits in with your vision, then it may be worth taking.

3. Keeping on top of your cash flow

Making sure you’re focused on your finances is one of the biggest parts of being an entrepreneur – after all, it’s all about making money.

If you’re worried about your cash flow, then it’s probably a good sign. All entrepreneurs struggle with money at times in their careers – and so if you don’t keep an eye on your figures then you risk showing signs of complacency. If your figures are really getting to you, then it might be a good idea to skim through your finances and start saving cents here and there.

4. Facing the unknown

One of the most anxiety-inducing moments is being kept up all night wondering which way your venture’s going to go. Entrepreneurship is a volatile career, and coming to terms with the unknown is a big part of the life that comes with it.

Prevention is better than a cure when it comes to dealing with the uncertainty of building businesses. Try to manage your resources well – it could save a lot of worrying a little bit further down the line.

“Many times, the thought of fear itself is greater than what it is we fear.” – Idowu Koyenikan

5. Abandoning your previous career or education

Often the first step on your path to success can be the most difficult and stressful. You could be leaving a comfortable job, or abandoning your studies to go and pursue an idea that, no matter how good, is not guaranteed success.

Here it’s once again advisable to make sure only you have the final word on the route you take in life. Be sure to listen to the advice that those close to you have to offer but just remember that the choice is yours.

6. Time management

Difficulties with time management can be a big cause of stress when setting up your own business.

The most stressful aspect of this could be that you neglect other parts of your life in order to oversee the successful running of the company.

Juggling your time is perhaps the primary problem that is faced by entrepreneurs. You have to make sure you focus on your output, marketing and networking all at the same time, which can get overwhelming.

Here, the best remedy is to keep records of your tasks and goals using available tools. One should set rotas of where to invest their time and attention over the course of a coming week. It might not seem like much, but it could lift a heavy burden off of your head.

7. Making the right decisions

As an entrepreneur, the significance of the decisions you make could mean life or death for your business. This burden can weigh you down heavily. Remember the very best in the industry make the wrong decisions, and many of the greatest entrepreneurs today have gotten into the position they’re in through trial and error.

The markets are often volatile, and extraneous circumstances which could never be accounted for can come into play. One must find a way of coping with the process of making company defining decisions, and once you’ve become confident enough to take big decisions in your stride, you’ll be well on the way to industry success.

8. Staying true to your vision

Things have a habit of changing very quickly in business. You’ll need to adapt to the ever-shifting sands and stay true to your vision. Sometimes this is easier said than done. Construct a mission statement for your business that you can refer back to in order to hold on to the reason you decided to pursue your idea in the first place. Sometimes seeing what you’re working towards written down can be enough to keep you focused on your goals.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” – Gary Vaynerchuk

9. Team building

Here it’s important to recruit not only the most skilled candidate but the candidate that’ll best fit into your vision for the office culture. Sometimes finding a confident and engaging candidate is a critical factor in recruiting for a job that requires plenty of teamwork and client interaction. The best course of action for lowering the stress of team building is to look for candidates that express themselves in a way that fits the business work ethic best.

10. Dealing with failure

Virtually every entrepreneur has to face the prospect of failure at multiple points in their career. The best way to avoid becoming bogged down by an unsuccessful business is to see it as an exercise in trial and error. Learn from your mistakes, and if your startup has failed, what caused it to fail?

Welcome failure as a valuable learning tool, and jump back into the industry you desire to improve. Improve your original idea or find another one because the life of a successful entrepreneur is built on plenty of experiences and lessons – many of which were learnt the hard way.

What other encounters have you had as an entrepreneur? Comment Below!

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5 Things You Must Have in Order to Succeed as a Freelancer

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Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer.

I wanted in on this action. I had no idea what I was getting myself into, but I was sure I could pull this off, couldn’t I?

The Mystery Slowly Unravelled

And so began the digging and sniffing around. The more research I did, the more I realized this wasn’t for the faint of heart. I took in as many blogs and pdf’s as I could. I watched YouTube tutorials until my eyes bled. I took in everything I could about it.

I decided that I could easily become a freelance writer. I got good writing skills (did you catch that?) thanks to so many letters written to ex boyfriends behaving badly, and my journal. Yup, I could definitely be a writer.

So now what? Now the real work begins. So you want to be a writer, huh? Get ready girl. You have tons of work ahead of you. Little did I know.

Can’t I just tell stories?

I just wanted to write about all my crazy life stories ‘cause Lord knows I have a million. Surely someone will want to read them, no? Isn’t writing and blogging just about telling stories of how you had some ridiculous upheaval and how you overcame it? I can write about that until the cows come home.

I was determined to write these stories and send them out to anyone, everyone and no one. I hit up all the high authority sites right away. No small fry stuff for this girl. I have great stories and someone needs to read them.

“The work never matches the dream of perfection the artist has to start with.” – William Faulkner

Was I in for a surprise

Apparently not everyone wants to read your stories. Apparently not everyone thinks your stories are great. Apparently not everyone thinks you’re a good writer. I thought this freelance writing stuff would come easy. I can write dammit and I’m friggin’ good at it! They’ll see.

It just didn’t work like that. As I worked my regular full time day job as a hairstylist I continued to write my heart out, before and after work, determined to leave this life behind and become a freelance writer. Little did I know. 8 months of cutting hair and blogging for free taught me many many things about myself and the freelance world.

Here are the 5 things you better have if you want to make it as a freelancer:

1. Determination

You must be all in or all out. There is no in between. You can’t let up or stop for one single minute. You want to be a freelancer, you must give it 100%. This gig isn’t for half assers or sissies. Nope. Only the hardcore, diehard peeps with a strong deep desire for a life of freedom will make it here. There is no giving up. Ever.

2. Passion

If you don’t feel it, you won’t be able to do it. It has to come from deep down in your heart, soul and belly. The reason you want to do this must consume you (and the reason should be more than just money). You should be eating, living and breathing this passion you have to become a freelancer otherwise you’re already doing it for the wrong reasons and you won’t be happy. Trust me on that one.

3. Persistence

Never ever give up and don’t take no for an answer. If a million people say no to you, remember someone is going to say yes. If someone said no a million times keep at it. Figure out what you did wrong and polish up your skills (all the no’s will give you ample opportunity to do just that).

“Writing is an exploration. You start from nothing and learn as you go.” – E.L. Doctorow

4. Open mindedness

Stay open to learning new things. Stay open to networking and connecting with others. You will need to collaborate with other bloggers and people who are already doing this for a living in order to learn. You will need to throw your net out far and wide and take in all sorts of wondrous tools. Get ready to step way out of your comfort zone.

5. Confidence

This was a biggie for me. I was pitbull, determined to make it so no amount of no’s was going to get in my way. There were some days I honestly did feel like throwing in the towel (we all have days like that) but I would brush off my butt and lick my wounded ego and keep at it. Have confidence in your skills. Just because 10 people don’t want your stuff doesn’t mean there isn’t 10 out there who do! Remember that. You ARE good at what you do.

Do you have what it takes? Of course you do! It took me almost 9 months before I finally cracked the freelance world and another year to become a full time freelancer. There is no try and there is no giving up. I always tell people, if I can do it, so can you.

What are the obstacles you’re facing right now as a freelance? Comment below!

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5 Crucial Skills to Take Your Business and Relationships to New Heights

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Our personal relationships are very powerful and provide us with a crash course of exponential growth both personally and professionally. You learn an exceptional amount of information about who you are as a person, how you communicate, manage your emotions and discover traits you were blissfully unaware of.

Of course everyone wants to hear the beautiful love story you so often hear from others. Man and woman meet, fall madly in love, get married and live happily ever after. However, as we all know the fairytale ending is no guarantee.

I met a spontaneous, generous, successful and much older businessman and we dated for a short period of time. I was deliriously happy and determined for everything to turn out perfectly. As expected, he had mastered the art of knowing all the right buttons to push and exactly the right words to say.

I can compare this experience to a going for a long drive in the country. I was speeding down the highway of life, aiming to maintain my complete denial of everything happening around me. To the point that I missed every stop sign, damaged the car from all of the potholes I failed to navigate, and I had several minor accidents along the way.  You name it, I ignored every single red flag that was saying take a detour, choose a different road and look the other way, keep moving forward yet choose a different direction.

Unfortunately, it all came to a grinding halt, when the car burst into flames in the middle of a local National Park causing a wild bushfire. This analogy clearly illustrates the ending of this relationship and the danger of becoming obsessed with a personal goal to the point where it sabotages all your efforts to attain your goal and safely reach your destination.

The brilliant news is that this crash course of exponential growth led to pivotal business lessons that can also help you achieve outstanding results this year. The 5 key business lessons you can develop include:

1. Individual Connection vs Wolf Pack

Be mindful and understand the differences between communicating well with an individual and a team otherwise known as a wolf pack. Notice the differences in the communication, it can be very different. An individual interaction may be far easier than dealing with the wolfpack or vice versa. Pay attention when in both scenarios as it will be highly beneficial for professional career and help you to enhance both new and existing professional relationships.

2. Monumental Giving

Wow, I thought I was a generous person however I quickly realized I had more work to do in this area. This man raised a lot of funds for charities that were close to his heart both personally and via his businesses and he was very proud of his achievement as he should be.

What I liked the most however was the way he built the company culture although he was well renowned for his tough exterior, he did go out of his way to be generous to employees  at all levels within the company and he took the time to get to know them personally despite the number of businesses he was operating at any one time.

“Giving is the master key for success in all applications of life” – Bryant McGill

3. Fanatical Focus

Irrespective of the activity he was engaged in on any given day. From closing a business deal, speaking to a colleague or business associate, negotiating a lease to building his stock portfolio. He was unbelievably fanatically focused on that one activity and ensured that the activity was completed to a very high standard.

Anything less was deemed unprofessional and unacceptable. His unwavering focus was very valuable in making business decisions and closing deals, over delivering on budget, making quick decisions and maintaining relationships.

4. Beware of the ‘Little’ Things

We have heard it before, don’t stress or make a big deal about the little things. When you learn to manage your emotions effectively and allow things to occur rather than resist or get upset about it, life becomes far easier and enjoyable. It allows you to retain your energy for the important things in life and manage actual stressful situations as they arise.

5. Master Communicator

This man was extremely tough and very guarded however, he acted like everyone’s best friend. He understood a lot about how people communicate from their tone of voice, the words they say to how fast or slow they spoke, and he was a master at reading non-verbal communication in both men and women.

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you are willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy

To build a powerful network in business, it is imperative to begin by learning the essentials in communication. Start by researching how to read body language and what various poses or facial expressions mean. By understanding others, you can also adapt your own communication style to become a ‘Master Communicator’ and rapidly improve your overall business results.

As we enter the start of the New Year, now is the perfect time to hone these 5 crucial business skills to take your business and relationships to new heights.

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5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

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