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5 Ways Learning Sales Can Help You Reach Success

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5 Ways Learning Sales Can Help You Reach Success

Most people hate sales. They think of it as sleazy, dishonest and aggressive. If you watch movies like Glengarry Glen Ross, Wolf of Wall Street or Boiler Room, you know what I’m talking about.

Here’s the thing though, if you want to be really successful, you need to know what sales is all about. You don’t have to be able to sell ice to eskimos, but you need to have a thorough understanding of the underlying psychology and how to do it.

Better yet, get a job actually doing sales even for a short while, because it will teach you the following things crucial for success.

 

1. You talk to people…a lot

Everyone is so damn scared to pick up the phone nowadays. People want to text, email, message, anything but actually talking to another person that isn’t their family or close friends.

When you’re in sales you need to talk to people because there are a lot of cues like voice tonality, facial expression, hand gestures, and posture that tell you what someone is thinking.

You learn to get comfortable doing it, which means that when you have to reach out to people in other parts of your life, you don’t get nervous anymore. How many of you have been nervous to simply pick up the phone and make a restaurant reservation? After a month in sales, you won’t be.

“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp

2. You learn to read people

This is a big one. When you start talking to a lot of people that want something (ie a product), you’ll learn how to read what kind of personality they have and learn to speak to them appropriately in order to sell them your product.

This will also do wonders for your relationships in real life, because when you know how people prefer to be interacted with you can change your approach and have them eating out of your hand. The best leaders are very good at doing this.

That asshole boss you can’t stand, he’s the guy that will only interact with people according to his personality. This is why people walk away star struck from meeting certain celebrities and politicians, because they have mastered the art of reading people and know how to interact on their level and make them feel important.

 

3. You learn to influence people

Everyone wants to influence people. It’s the sexy term for business management, as though it’s some magic act like Obi Wan Kenobi telling the storm troopers “these aren’t the droids you’re looking for”.

Influence isn’t about tricking people, or bulldozing them into doing what you want. Influence is simply being able to read people and putting your point across in the way that is most palatable for them.

This links right in with point number 2 – if you can’t read people, if you can’t work out what kind of personality they have, then you aren’t going to be able to convince them. Sometimes it can be something as simple as letting the silence get uncomfortable after someone makes you an offer. If you don’t say anything, most of the time they will revise upwards.

Build the person

4. You learn how to sell

I don’t just mean sell products or services. You learn to sell anything. How many of you will go into your boss’s office and ask for a raise? Or better yet, wanting to succeed at a job interview?

Sales is about overcoming a customer’s objections, and you keep seeking them out until there are no more objections to your product. Right now you ask for a raise and say things like “umm I’m a good worker, I’ve been with the company a long time etc”.

With some time in sales, you’ll first of all have the confidence to actually talk to your boss and not stammer through the entire process. Secondly, you’ll have a good idea of their possible objections, so you’ll have come up with your rebuttals before you even get in the meeting.

You’ll have an idea of haggling to meet a mutually desirable outcome because you do it everyday. You’ll know what sort of personality they have before you go in, so you’ll know the best possible way to deliver the message. While success isn’t guaranteed, you’ve just improved your chances by 1000%.

 

5. You think you’re an introvert

Being an introvert is the cool new thing, like being intolerant to gluten and you know what? It’s bullshit. A large amount of young people think they’re introverts because they’ve spent most of their lives interacting with people behind a screen and believe that is somehow normal.

If you think that being around people and making conversation is somehow strange or a chore, you’re on the wrong side of being a human. We are a social species, and whatever your skills may be, the people that make it to the top in any business generally have good people skills.

When you’re in sales, you don’t have the luxury of interacting with people behind a screen. Can you guess how successful selling through text is? Here’s a hint – it’s not. I used to think I was a bit of an introvert until I realized that the only reason I felt uncomfortable interacting with people was because I wasn’t good at it. Dealing with people is a skill just like many other things and the more you practice it, the more comfortable you feel and the better you get at it.

“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” – Harvey Mackay

The great thing about sales is that you get paid a low base rate because you make most of your money on commissions. Many people find such a notion utterly terrifying because all they can think about is the small sum they are guaranteed. They would rather earn $40,000 as a salary than earn $25,000 with a decent chance at earning another $60,000 in commission.

Sales makes you hungry for success, because success means money. You can’t get by just doing the bare minimum like a lot of other jobs, you have to be out there all the time chasing down leads and learning how to close.

Essentially, your pay is based entirely on your performance, so it’s all on you. It’s almost primal in a sense, because back when we lived in tribes, if you wanted to eat you had to catch that animal running away from you. If you gave up the chase, if you didn’t want it bad enough, guess who goes hungry?

It is all up to you. If you want to be successful then get to work.

Peter Ross is a former soldier, national level judo competitor and now author. He writes for several online publications in addition to his two books and blog at peterwross.com

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9 Comments

9 Comments

  1. Sija Mafu

    Jun 10, 2015 at 1:08 pm

    Great insight. Thank you for sharing,

  2. Jeff Jones

    Jun 6, 2015 at 11:07 pm

    This article is awesome, and for good reason.

    I started off in business for a long time thinking that I didn’t really want to get into sales because it would make me appear sneaky, arrogant, and/or shady to the people around me. I wasted so much time disregarding sales and the success that it can bring.

    I do agree that there is a good and bad way to go about this topic, just like anything else.

    One of the main keys is realizing that we are always selling when doing almost anything in life. If not to ourselves, then to those around us. When we can approach it from a very calm, passionate, and happiness-oriented perspective…I think it definitely changes a lot of the concepts and preconceived affiliations that many people have.

    Thanks for the great article along with some more eye opening perspectives that I did not think about before. Good stuff Peter!

    – Jeff Jones, Self Help Empire

  3. Lawrence Berry

    Jun 6, 2015 at 7:41 pm

    These are some great reasons to learn how to communicate with people, and how this can be achieved through sells. You are absolutely correct that people who are sales learn how to read people, and learn the right things to say to attract attention. When you have a business with products or some types of service, you have to sell what you are offering, and learning HOW to sale on a personal level can help you sell on a global level. Learning people is one of the major keys to success!

  4. David Brown

    Jun 5, 2015 at 1:56 am

    Great article. I like #5 the best. You just tell it like it is and make it clear. Either fix it or shut up. I have lost my people ability in recent years but I’m getting it back by getting out there and selling myself and my abilities and getting back to being able to communicate with anyone at any level. Good stuff.

  5. Gabriel DoCarmo

    Jun 4, 2015 at 4:26 pm

    Wow an amazing article Peter!! Being in sales is one of the most powerful growth experiences you can ever go through as a human. You will learn so much about yourself, people, discipline, persistence and the list goes on. When I have a child the first thing I would teach him is LEARN TO SELL

    One of the most important benefits of learning to sell is you reap the rewards of knowing how to interact with people. The world is full of people and if you don’t know how to talk and interact with others, you’re missing out on the most important thing in life. Life would be too boring by ourselves…

    Selling is an invaluable skill and it will impact every other area of your life as well. Because at the end of the day, everybody is in sales. I love selling and am working to become master salesman!!

    Thanks!
    Gabriel DoCarmo

  6. Yura Bryant

    Jun 3, 2015 at 3:15 pm

    Great article.
    As any entrepreneur knows, relationship building and sales are the lifeline of your business’s existence. If you want to succeed as an entrepreneur, you better learn how to establish relationships and determine needs that fit the products and services you have to offer. Once you understand the nature of a wide variety of people, it becomes easier for you to adapt to any situation and find a way to excel no matter the circumstances.

    Yura Bryant, Entrepreneurial Ambitions

  7. Christian LS

    Jun 3, 2015 at 6:34 am

    Nice write up Pete.

    At times, I forgo social interactions because I tell myself that I’m too busy, it’s out of my way, or I’m just not feeling up to it, but deep down… I know I do desires to befriend someone new and make those connection.

    I’m not a natural, but like anything I know these things are learned skills… I just have to put in the time to learn’em.

    Christin LS

  8. O'dwayne

    Jun 3, 2015 at 5:08 am

    I thoughly cosign this article
    I had a job selling smart phones for telecommunication company, it forced me to get out my comfort zone and generate leads. The had a team of us travelling all over the country and we had to a limited amount of time generate abuzz and build rapport because we did this on the streets and door to door. our customers were potenally all around us. I was bad at it at first but got good after while and boy did the bucks started to roll in.
    I felt more alive doing this type of work than siiting at a desk doing customer service.

  9. Ethan

    Jun 3, 2015 at 2:49 am

    Another great article, Peter!

    For some time, I didn’t like sales people. (Don’t blame me!) Perhaps because I saw how they focused more on “closing the sale” than “building the relationship”. What stands out to me every time is how a company or a “salesman” can hold on to their commitment to providing value for their customers.

    Of course, there’s more to it than simply closing the deal. There’s a multitude of products and services, which all call for different strategies. But sometimes, I would want some product that’s inferior to another, which are promoted by people who don’t keep their promise that I’d really enjoy it until such time that getting another appropriate product (or service) becomes inevitable.

    What is there to miss?

    People are for people. Relationships are golden. Products are for people anyway.

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Success Advice

5 Ways a Young Salesperson Can Excel in Their Role

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Sales is a great first job to get out of college for the lessons it teaches. A new salesperson quickly experiences rejection, learns they are not as good as they thought they were, and gets a real understanding that their path is not going to be an easy one.  The market chews them up and spits them out, and there is very little they can do about it.

I can say this because I recently completed two years of sales experience and learned these lessons the hard way. To find a semblance of success, I had to set my ego aside and modify my expectations.

This introduction to sales taught me five lessons that helped me overcome roadblocks, penetrate gatekeepers, and settle into the workforce:

1. Education Doesn’t Equal Performance

Like most recent graduates I felt prepared to conquer the world right out of college and was confident I could understand anything I set my mind to.  Fresh off the high of achieving my academic goals, I realized within days that there was a small problem – the skillset did not translate.

As great of a job formal education does to expand your mind and teach you new thought patterns, it is very theoretical. When it comes to practically applying that knowledge, young professionals often find themselves underprepared.  This disconnect is a result of the way their performance is measured – A student is evaluated based on a test, which is predictable and objective.

A salesperson is evaluated on their sales numbers, which has a lot of built in unpredictability.  On top of that, the execution of a sales call is much more difficult to objectively quantify. Due to this, when a young professional first finds themself in a sales environment, they are vulnerable to their inexperience in that setting and their performance suffers.

A technique that helps me be more confident in this new arena is role-playing.  Simulating an unpredictable environment has been a great exercise for me because it has provided me with experience in this new setting.

2. Know How to Be Old-Fashioned

A fundamental part of sales is meeting your customer at their level.  Young salespeople often come across targets who prefer traditional business practices and struggle with selling to them.  Choosing to match a customers’ old-fashioned demeanor helps relate with them because it aligns with how they are accustomed to doing business.

A few things that worked for me. First, whenever possible, I choose to write things down with pen and paper.  This action resonates with customers who are slower to adopt technology. On top of that, following up with hard copies may better meet your customer’s expectations and fit into their decision making workflow.  

Along with taking written notes, I also make a point to overdress for the occasion, arrive early, be clean-shaven, and use titles when addressing people. Taking steps to be old-fashioned is conducive to doing business with tenured customers because it works against the prejudices the customer might have about millennials.

“A smart salesperson listens to emotions not facts.”

3. Understand Emerging Technology

Today’s young professionals grew up in the exciting age of the digital revolution. This means that young salespeople are expected to be early adopters of new workplace technologies and have a high technological competency.  While it is true that young professionals may have a better intuition for the technology, it still takes a good deal of additional work to be informed.

I quickly realized not only that I should pay special attention to the latest workplace tech, but that I needed to proactively learn it to meet expectations. As expected I became the default resource whenever there was a technical issue or question, and in an operating room setting, it was a particularly important role to hold.

I used this responsibility to my advantage by taking it as an opportunity to be valuable. I spent additional time learning the nuances of the technology so that I was confident in my execution when people turned to me for answers. As a young salesperson it is important to understand others’ expectations of your technological competency because any opportunity to add value is a sales opportunity.

4. Constant Judgment

Young salespeople are very affected by this – there is an association between youth and immaturity in the workplace, and colleagues pay close attention to the behavior of their younger counterparts.  I concede that this connection between maturity and years might be fair, and as a result young professionals are given a different threshold for how much their behavior will be tolerated.

I understand that there is a fine line between personal and professional settings after hours, but it is best practice for young professionals to be conservative to avoid negative judgment in casual settings. When I am around coworkers I always try to stay “turned on,” meaning that I take precautions to act appropriately. I limit my drinks, defer contentious conversational topics, and avoid workplace controversy and gossip. It is part of our reality that young professionals need to come to terms with.

However, judgment exists differently in a professional setting. Instead of being evaluated on the appropriateness of your behavior, young professionals are judged on their competency and ability to contribute. The most effective way to be viewed as a positive contributor is by displaying confidence, both in the quality of your work and in the way you carry yourself.  

“Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job.” – Roy Bartell

5. Own Your Youth

A young salesperson should definitely use their age to their advantage. Young professionals offer a unique perspective, skill-set, and way of operating that is invaluable to any business.  Leaning into those qualities is the best thing a young salesperson can do because it offers a truly unique value proposition.

If employing this, it is first critical for a young salesperson to address their age and be transparent about their experience level before being exposed of it. This approach disarms customers by handling their first objection without them having to ask it, and conveys respect through humility. I have found customers are much more receptive to hearing my message after ground-rules have been set and this deference has been established.  

Also, something young professionals should leverage is their colleagues’ interest in their exciting young lifestyles. What works particularly well is using major life events to build rapport and relate to customers. Talking about buying a house, getting married, or having a child begins a conversation that becomes an opportunity to advance the relationship.

What techniques have you incorporated in your sales routine that have helped you get your message heard?

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Success Advice

The One Mindset Change That Helped Me Read 47 Books in a Year With Ease

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There is an elusive truth about life that we tend to miss in today’s world. Everything is moving so fast that we don’t have time to stand still and truly absorb the information we receive. We skim through articles like we skim through relationships, always searching for a better one in a sharper form. That is the way the majority of the world operates today. We must be people who take control over their lives and implement their dreams no matter who or what stands in front of them.

To do that, we must be willing to learn, change, and adapt our models of reality and here is one that ultimately changed the way I see life as a whole. The one mindset shift I made that changed my entire life is that life isn’t a sprint, it’s a marathon and here is what that means.

How to read 47 books in one year with ease

I used to live in a fast-paced world as you did and I was going haywire. My health was deteriorating fast and my mental state wasn’t far behind. What was even worse is that my results weren’t getting any better. Here I was, working 20 hours a day, mentally stressed out and having physical manifestations of stress and yet, my results were horrible. I knew I needed to change something and it needed to happen fast.

That is when I discovered the compound effect and it completely blew my mind. It basically means that you take small actions every single day and they give interest over time. And those interests compound over time if you keep doing small actions. I thought this was the solution to all my problems but I had to test it out. So I tried reading 20 pages of a book every single day, hoping I would manage to prove to myself that this works for me.

Reading only 20 pages a day compounded into 47 books just one year later and I managed to prove to myself that life really is a marathon, not a sprint. But all of this sounds easy when I tell it like this- I want to show you the work that went into reading these 20 pages a day.

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss

How it really looks like

Imagine getting back from work tired from all the daily chores and tasks. You grab some food, sit down on your couch and want to eat while watching TV. However, then you remember, “Oh damn, I forgot to read 20 pages of a book today.”

So you eat fast, hop from the couch to grab your book and start reading. 30 minutes later, done!

And that is day 1/365 done. You need to do this for 364 more days (at least). I am telling you this because I want to emphasize that even though this is easy and simple to do, most of you don’t do it. The reason we don’t do it isn’t because it’s hard or complicated, the reason we don’t do it is that we haven’t taken the time to stop in our tracks and absorb this information.

When you read that it took someone 10 years to become an overnight success, we nod our head with understandment. However, do we really know how much 10 years is? If you go back 10 years ago, there was no Instagram or Snapchat. Have you really taken the time to think about what this information means? I know I didn’t for a long, long time and that is why my life was on stand-by.

Only when I took the time to stop and think about the information I just read was I able to absorb what it means in its entirety. And I want you to do the same thing right now with the one shown above. I will repeat it here: By reading 20 pages a day, you can read 47 books in a year. Let it fall in, absorb it fully. Understand and internalize it. Feel it like it’s happening right now, like you’re holding a book in your hands and being sucked into the story. Now, you are ready for the next step.

“To read without reflecting is like eating without digesting.” – Edmund Burke

Every journey starts the same way – with a single step

Now that you’ve absorbed this mentality of life being a marathon and not a sprint, now it’s time to prove it (to you). You should take upon reading 20 pages of a book every single day and do it for one year. After a couple of months, you will start noticing a change happening in the way you hold yourself and you will be more knowledgeable.

It’s time to take the thing you already know and make it a reality for you. We are the people who make their dreams come true no matter what stands in front of them. Always remember, the first obstacle toward your dream life is always you. It’s time to move it.

What’s the best book you’ve read this year and why? Let us know in the comments below!

Image courtesy of Twenty20.com

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Success Advice

How To Make People Feel Your Emotion So They Will Hire You For Anything.

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Do you want to know how to get hired to do almost anything? You have to make people feel your emotion.

You can have experiences, connections, money, and a family that supports you. Yet without your emotion, you can’t move people to cut off all the other options and back you!

The way to win and be hired for almost anything is to put massive amounts of emotion into it. You want your audience to feel your emotion and not judge you based on society’s standards of a resume.

Emotion defeats all other criteria when it comes to hiring. The thing is, you’ll never be told that. No one is ever going to tell you that. That’s because the human spirit tells us to choose based on emotion.

Choose emotion and you will be chosen.

Here’s how to make people feel your emotion so they’ll hire you for almost anything:


Prepare a paragraph beforehand.

Last week, I had the chance to be hired for something extraordinary. Over-preparing never seems to work well, because then everything becomes scripted which only makes you more nervous.

Instead, I prepared a paragraph (call it a speech if you will) to say to the people I’d be meeting. Before writing this paragraph, I watched a video of a man that has had every health challenge you could imagine.

The video made me very emotional and I immediately used that raw emotion to write

Having a few lines to use during a pitch will help you bring out that emotion. You’ll have a trigger point to use, that will become the basis for making people feel your emotion too.

I’ll share my paragraph with you at the end of this post.


Tie back the opportunity to an emotional moment in your life.

In my pitch to get hired for my dream career, I talked about my near miss with cancer, several bad breakups and leaving behind a business I co-founded.

While in front of them, I mentioned these important moments in my life to make the audience I was pitching to feel the emotion of what I’d gone through in my past.

“I wanted them to feel the emotion of my journey and use it as inspiration for their own. Even if I didn’t win the gig, at least I would have made a difference and that’s how you get remembered”

To me, it is the very act of remembrance that can be used to your advantage when there’s another opportunity in the future. If it holds true, then you will be first on their list.


Lead with inspiration.

In these situations, I try to imagine giving a speech to a room full of people that are terminally ill and don’t have long to live.

How would I want them to leave this world?

What difference could I make on their last day?

Out of all the tools you can use to make people feel your emotion, the best one from my experience is inspiration. There’s so much negativity in the world. The quandary in that is that a lot of the time, all any of us want is to be inspired.

“Even if it’s just for a moment, that brief encounter with inspiration seems to make us think differently — and more importantly, act differently”

Choose inspiration. All of us want to be inspired, whether we admit it or not.


Don’t hold back.

Forget about how you might come across and give it your everything.

Show every ounce of yourself and appeal to their human spirit through emotion. Be vulnerable, bold and present the biggest vision you can.

Everyone else you’re up against will probably do the opposite.

People can’t feel your emotion unless you put your heart and soul into it. You have to try hard at this. It’s not easy to disrupt people’s thought patterns and make them feel something.

The moment the audience feels you’re holding back or not telling them everything, it puts up a barrier between you and them. You can’t see this barrier, but it exists.

Remember, you have nothing to lose. You can give it all you’ve got and try to get them to feel your emotion, or you can hold back and risk being ordinary and getting less than desirable results.

The people that inspire and make us feel their emotion don’t hold back.


Pretend it’s your last shot. Act as if it’s your legacy.

I always communicate to people that may want to hire me like it’s my last shot. I think of everything in my life and career as a legacy. You should too.

When you enter a room and have to sell yourself, pretending it’s your last shot changes the way you communicate.

Connecting your thoughts, emotion and words to your legacy gives you an unfair advantage.

“Legacy reminds your mind about death and that’s the best ‘in the moment’ motivation you’ll ever need”

You’ll say things you never thought you’d say in front of other people. You’ll show how badly you want the opportunity that’s being presented. You’ll come across driven, motivated and inspired.

Acting as if it’s your legacy makes you feel like you’re becoming someone you’d hope to be in the future.

Think about the end of your life and then work backwards to the moment you’re faced with right now where you have to convince people to hire you.

This counter-intuitive process helps put you in a state of flow where you transcend all your limitations, beliefs and everything that everyone has ever told you that you can’t do.

In other words, linking to your legacy gives you confidence and belief in yourself.

Using all of the points I just mentioned, here’s a real-life example of a paragraph I prepared for an interview last week:

You want me not for endless meetings.

You want me not to bitch about other departments within the business.

You want me because I’m going to do something great. You can see it in my eyes right now.

I can change how people think.

I can inspire millions of people and I’ve demonstrated that already.

I can lead.

And, I can build relationships better than anyone you’ve ever met.

Most of all, I’m never going to give up. You can’t knock me down or defeat me. There will be obstacles. Some may give up — but not me.

If I can survive a near miss with cancer, multiple bad breakups, and leave a multi-million-dollar business behind, then I can do this role.

Regardless of whether you hire me for this opportunity, you will remember me. I believe I can come to this business and make a massive impact. The bottom line is this:

If I can change the world through this company and social media, then here I am.

That — ladies and gentlemen — is how you make people feel your emotion and get hired to do anything. Go out there and try it for yourself.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Destructive Habits That Are Holding You Back From Success

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You want to wake up at 5 a.m., do the work that matters, and realize your vision. You want to be the heavyweight champion of your craft, dominate your industry, and achieve massive success.

You want to achieve all of that, but there’s a problem. Anytime you come up with an idea, a nagging voice deep inside your psyche whispers through the corridors of your mind that you’re not capable.

So you put off your idea, cower in fear, or maybe blame others for your plight. The thing is, you need to check in with yourself. Deep inside, you have some destructive habits that are holding you back from pursuing your goals and achieving success.

Let’s explore them and give you some tips to counter them head-on.

1. Self-doubt

One of the worst things you can do is develop the habit of self-doubt, the tendency to distrust everything about yourself. It’s not that you hate yourself or your capabilities, it’s just that you question yourself, your judgments, and your actions. Whenever you plan to give that speech or launch that business or initiate that tough conversation, something deep inside you whispers, “You can’t do it.”

And you listen to that inner voice and bury your ideas in self-doubt. Your self-doubt is your biggest enemy. If you don’t counter that habit with all your might, it will hold you back from reaching the mountaintop, achieving your potential, and succeeding in your life, in your business and in your career.

The way to break through this chain of self-doubt is simple. Anytime you hear that voice weighing you down, tell it, “No, I can do it. I can make it happen.” Don’t ignore the voice, because it will talk to you again. Just have a ready-made response, and take the necessary action to prove it wrong.

“I didn’t get there by wishing for it or hoping for it, but by working for it.” – Estée Lauder

2. Blaming others for your failures

Another ugly habit many of us have is we often blame others for our own failures. In my first startup, I was determined to succeed. I woke up every morning and worked for about fifteen hours a day, writing, emailing prospects, promoting my services on social media, optimizing my products. But after about a year, I still didn’t have enough customers and I quit.

However, I put all the blame on my competitors. “There are simply too many people doing the same thing I do,” I concluded. “That’s why I failed.” Is that the true reason for my failure? No. I failed because I was not targeting the right customers, my product was inferior, or my marketing did not appeal to my prospective clients.

The best way to change this habit is to be very critical of ourselves. I know, it is not that simple. We can easily be critical of others, but not of ourselves. Still, we have to try to build the habit if we want to succeed.

You have to question your decisions, scrutinize your actions, and change course. If what you’re doing is not working, then you’re not doing the right thing. You have to try something else and stop blaming others for your failure.

3. Multi-tasking

What’s wrong with multi-tasking? Think about this, you’re eating lunch while checking your social media feed, and your laptop is on your lap open to a client’s project. Suddenly, a prospect emails you. You read the message, reply to them, and then get back to your other tasks.

You’re multitasking, doing many things at a time. However, you’re not investing your undivided attention in any particular area. That’s what’s wrong with multi-tasking. Your productivity level decreases by 40 percent when you focus on more than one thing at the same time. Your IQ also decreases by ten points when you multi-task, according to Peter Bregman of Harvard Business Review. The multitasking process actually consumes much of your time, and it’s stressful.

You need to cut that unproductive, destructive habit out. How? By working in the wee hours of the morning before your social media feeds begin to buzz, your friends start calling you, and your kids wake up. Next, silence your notifications as you work. That way, you can focus on your work without the distractions.

“Challenges are what make life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine

Finally, set a deadline for yourself and stick to it—so you’ll have the discipline to concentrate on the project and the resistance to divert your attention away from other things. It worked for me, and it will work for you, too. The idea is to do whatever it takes to stop or minimize multitasking so you can pour your heart and soul into one project, and execute it flawlessly.

To become the heavyweight champion of your industry, start replacing your bad habits with good ones. Beat your self-doubt with self-confidence. Stop blaming others and start taking responsibilities. Stop multitasking and start focusing on one task. Then, watch as your success blossoms.

What habits are holding you back? Comment below!

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Entrepreneurs

Answer These 4 Questions to Have a Successful Social Impact for Your Business

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Answer the right questions before you start your Social Media Strategy and you will achieve the best results for your brand. Businesses are key players on the social media networks today. Social Media is a direct and real-time way of relationship of consumers with brands. Social media users really connect in a personal level with their favourite brands. (more…)

Angie Perez B is a certified digital marketing specialist, social media strategist, author and coach for small businesses. She blogs at AngiePerezB.com about digital marketing trends, and at Radianstar.com about how bloggers and businesses can use social media to gain leads and secure clients. Click here to get started.

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9 Comments

9 Comments

  1. Sija Mafu

    Jun 10, 2015 at 1:08 pm

    Great insight. Thank you for sharing,

  2. Jeff Jones

    Jun 6, 2015 at 11:07 pm

    This article is awesome, and for good reason.

    I started off in business for a long time thinking that I didn’t really want to get into sales because it would make me appear sneaky, arrogant, and/or shady to the people around me. I wasted so much time disregarding sales and the success that it can bring.

    I do agree that there is a good and bad way to go about this topic, just like anything else.

    One of the main keys is realizing that we are always selling when doing almost anything in life. If not to ourselves, then to those around us. When we can approach it from a very calm, passionate, and happiness-oriented perspective…I think it definitely changes a lot of the concepts and preconceived affiliations that many people have.

    Thanks for the great article along with some more eye opening perspectives that I did not think about before. Good stuff Peter!

    – Jeff Jones, Self Help Empire

  3. Lawrence Berry

    Jun 6, 2015 at 7:41 pm

    These are some great reasons to learn how to communicate with people, and how this can be achieved through sells. You are absolutely correct that people who are sales learn how to read people, and learn the right things to say to attract attention. When you have a business with products or some types of service, you have to sell what you are offering, and learning HOW to sale on a personal level can help you sell on a global level. Learning people is one of the major keys to success!

  4. David Brown

    Jun 5, 2015 at 1:56 am

    Great article. I like #5 the best. You just tell it like it is and make it clear. Either fix it or shut up. I have lost my people ability in recent years but I’m getting it back by getting out there and selling myself and my abilities and getting back to being able to communicate with anyone at any level. Good stuff.

  5. Gabriel DoCarmo

    Jun 4, 2015 at 4:26 pm

    Wow an amazing article Peter!! Being in sales is one of the most powerful growth experiences you can ever go through as a human. You will learn so much about yourself, people, discipline, persistence and the list goes on. When I have a child the first thing I would teach him is LEARN TO SELL

    One of the most important benefits of learning to sell is you reap the rewards of knowing how to interact with people. The world is full of people and if you don’t know how to talk and interact with others, you’re missing out on the most important thing in life. Life would be too boring by ourselves…

    Selling is an invaluable skill and it will impact every other area of your life as well. Because at the end of the day, everybody is in sales. I love selling and am working to become master salesman!!

    Thanks!
    Gabriel DoCarmo

  6. Yura Bryant

    Jun 3, 2015 at 3:15 pm

    Great article.
    As any entrepreneur knows, relationship building and sales are the lifeline of your business’s existence. If you want to succeed as an entrepreneur, you better learn how to establish relationships and determine needs that fit the products and services you have to offer. Once you understand the nature of a wide variety of people, it becomes easier for you to adapt to any situation and find a way to excel no matter the circumstances.

    Yura Bryant, Entrepreneurial Ambitions

  7. Christian LS

    Jun 3, 2015 at 6:34 am

    Nice write up Pete.

    At times, I forgo social interactions because I tell myself that I’m too busy, it’s out of my way, or I’m just not feeling up to it, but deep down… I know I do desires to befriend someone new and make those connection.

    I’m not a natural, but like anything I know these things are learned skills… I just have to put in the time to learn’em.

    Christin LS

  8. O'dwayne

    Jun 3, 2015 at 5:08 am

    I thoughly cosign this article
    I had a job selling smart phones for telecommunication company, it forced me to get out my comfort zone and generate leads. The had a team of us travelling all over the country and we had to a limited amount of time generate abuzz and build rapport because we did this on the streets and door to door. our customers were potenally all around us. I was bad at it at first but got good after while and boy did the bucks started to roll in.
    I felt more alive doing this type of work than siiting at a desk doing customer service.

  9. Ethan

    Jun 3, 2015 at 2:49 am

    Another great article, Peter!

    For some time, I didn’t like sales people. (Don’t blame me!) Perhaps because I saw how they focused more on “closing the sale” than “building the relationship”. What stands out to me every time is how a company or a “salesman” can hold on to their commitment to providing value for their customers.

    Of course, there’s more to it than simply closing the deal. There’s a multitude of products and services, which all call for different strategies. But sometimes, I would want some product that’s inferior to another, which are promoted by people who don’t keep their promise that I’d really enjoy it until such time that getting another appropriate product (or service) becomes inevitable.

    What is there to miss?

    People are for people. Relationships are golden. Products are for people anyway.

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Success Advice

5 Ways a Young Salesperson Can Excel in Their Role

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Sales is a great first job to get out of college for the lessons it teaches. A new salesperson quickly experiences rejection, learns they are not as good as they thought they were, and gets a real understanding that their path is not going to be an easy one.  The market chews them up and spits them out, and there is very little they can do about it.

I can say this because I recently completed two years of sales experience and learned these lessons the hard way. To find a semblance of success, I had to set my ego aside and modify my expectations.

This introduction to sales taught me five lessons that helped me overcome roadblocks, penetrate gatekeepers, and settle into the workforce:

1. Education Doesn’t Equal Performance

Like most recent graduates I felt prepared to conquer the world right out of college and was confident I could understand anything I set my mind to.  Fresh off the high of achieving my academic goals, I realized within days that there was a small problem – the skillset did not translate.

As great of a job formal education does to expand your mind and teach you new thought patterns, it is very theoretical. When it comes to practically applying that knowledge, young professionals often find themselves underprepared.  This disconnect is a result of the way their performance is measured – A student is evaluated based on a test, which is predictable and objective.

A salesperson is evaluated on their sales numbers, which has a lot of built in unpredictability.  On top of that, the execution of a sales call is much more difficult to objectively quantify. Due to this, when a young professional first finds themself in a sales environment, they are vulnerable to their inexperience in that setting and their performance suffers.

A technique that helps me be more confident in this new arena is role-playing.  Simulating an unpredictable environment has been a great exercise for me because it has provided me with experience in this new setting.

2. Know How to Be Old-Fashioned

A fundamental part of sales is meeting your customer at their level.  Young salespeople often come across targets who prefer traditional business practices and struggle with selling to them.  Choosing to match a customers’ old-fashioned demeanor helps relate with them because it aligns with how they are accustomed to doing business.

A few things that worked for me. First, whenever possible, I choose to write things down with pen and paper.  This action resonates with customers who are slower to adopt technology. On top of that, following up with hard copies may better meet your customer’s expectations and fit into their decision making workflow.  

Along with taking written notes, I also make a point to overdress for the occasion, arrive early, be clean-shaven, and use titles when addressing people. Taking steps to be old-fashioned is conducive to doing business with tenured customers because it works against the prejudices the customer might have about millennials.

“A smart salesperson listens to emotions not facts.”

3. Understand Emerging Technology

Today’s young professionals grew up in the exciting age of the digital revolution. This means that young salespeople are expected to be early adopters of new workplace technologies and have a high technological competency.  While it is true that young professionals may have a better intuition for the technology, it still takes a good deal of additional work to be informed.

I quickly realized not only that I should pay special attention to the latest workplace tech, but that I needed to proactively learn it to meet expectations. As expected I became the default resource whenever there was a technical issue or question, and in an operating room setting, it was a particularly important role to hold.

I used this responsibility to my advantage by taking it as an opportunity to be valuable. I spent additional time learning the nuances of the technology so that I was confident in my execution when people turned to me for answers. As a young salesperson it is important to understand others’ expectations of your technological competency because any opportunity to add value is a sales opportunity.

4. Constant Judgment

Young salespeople are very affected by this – there is an association between youth and immaturity in the workplace, and colleagues pay close attention to the behavior of their younger counterparts.  I concede that this connection between maturity and years might be fair, and as a result young professionals are given a different threshold for how much their behavior will be tolerated.

I understand that there is a fine line between personal and professional settings after hours, but it is best practice for young professionals to be conservative to avoid negative judgment in casual settings. When I am around coworkers I always try to stay “turned on,” meaning that I take precautions to act appropriately. I limit my drinks, defer contentious conversational topics, and avoid workplace controversy and gossip. It is part of our reality that young professionals need to come to terms with.

However, judgment exists differently in a professional setting. Instead of being evaluated on the appropriateness of your behavior, young professionals are judged on their competency and ability to contribute. The most effective way to be viewed as a positive contributor is by displaying confidence, both in the quality of your work and in the way you carry yourself.  

“Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job.” – Roy Bartell

5. Own Your Youth

A young salesperson should definitely use their age to their advantage. Young professionals offer a unique perspective, skill-set, and way of operating that is invaluable to any business.  Leaning into those qualities is the best thing a young salesperson can do because it offers a truly unique value proposition.

If employing this, it is first critical for a young salesperson to address their age and be transparent about their experience level before being exposed of it. This approach disarms customers by handling their first objection without them having to ask it, and conveys respect through humility. I have found customers are much more receptive to hearing my message after ground-rules have been set and this deference has been established.  

Also, something young professionals should leverage is their colleagues’ interest in their exciting young lifestyles. What works particularly well is using major life events to build rapport and relate to customers. Talking about buying a house, getting married, or having a child begins a conversation that becomes an opportunity to advance the relationship.

What techniques have you incorporated in your sales routine that have helped you get your message heard?

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Success Advice

The One Mindset Change That Helped Me Read 47 Books in a Year With Ease

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There is an elusive truth about life that we tend to miss in today’s world. Everything is moving so fast that we don’t have time to stand still and truly absorb the information we receive. We skim through articles like we skim through relationships, always searching for a better one in a sharper form. That is the way the majority of the world operates today. We must be people who take control over their lives and implement their dreams no matter who or what stands in front of them.

To do that, we must be willing to learn, change, and adapt our models of reality and here is one that ultimately changed the way I see life as a whole. The one mindset shift I made that changed my entire life is that life isn’t a sprint, it’s a marathon and here is what that means.

How to read 47 books in one year with ease

I used to live in a fast-paced world as you did and I was going haywire. My health was deteriorating fast and my mental state wasn’t far behind. What was even worse is that my results weren’t getting any better. Here I was, working 20 hours a day, mentally stressed out and having physical manifestations of stress and yet, my results were horrible. I knew I needed to change something and it needed to happen fast.

That is when I discovered the compound effect and it completely blew my mind. It basically means that you take small actions every single day and they give interest over time. And those interests compound over time if you keep doing small actions. I thought this was the solution to all my problems but I had to test it out. So I tried reading 20 pages of a book every single day, hoping I would manage to prove to myself that this works for me.

Reading only 20 pages a day compounded into 47 books just one year later and I managed to prove to myself that life really is a marathon, not a sprint. But all of this sounds easy when I tell it like this- I want to show you the work that went into reading these 20 pages a day.

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss

How it really looks like

Imagine getting back from work tired from all the daily chores and tasks. You grab some food, sit down on your couch and want to eat while watching TV. However, then you remember, “Oh damn, I forgot to read 20 pages of a book today.”

So you eat fast, hop from the couch to grab your book and start reading. 30 minutes later, done!

And that is day 1/365 done. You need to do this for 364 more days (at least). I am telling you this because I want to emphasize that even though this is easy and simple to do, most of you don’t do it. The reason we don’t do it isn’t because it’s hard or complicated, the reason we don’t do it is that we haven’t taken the time to stop in our tracks and absorb this information.

When you read that it took someone 10 years to become an overnight success, we nod our head with understandment. However, do we really know how much 10 years is? If you go back 10 years ago, there was no Instagram or Snapchat. Have you really taken the time to think about what this information means? I know I didn’t for a long, long time and that is why my life was on stand-by.

Only when I took the time to stop and think about the information I just read was I able to absorb what it means in its entirety. And I want you to do the same thing right now with the one shown above. I will repeat it here: By reading 20 pages a day, you can read 47 books in a year. Let it fall in, absorb it fully. Understand and internalize it. Feel it like it’s happening right now, like you’re holding a book in your hands and being sucked into the story. Now, you are ready for the next step.

“To read without reflecting is like eating without digesting.” – Edmund Burke

Every journey starts the same way – with a single step

Now that you’ve absorbed this mentality of life being a marathon and not a sprint, now it’s time to prove it (to you). You should take upon reading 20 pages of a book every single day and do it for one year. After a couple of months, you will start noticing a change happening in the way you hold yourself and you will be more knowledgeable.

It’s time to take the thing you already know and make it a reality for you. We are the people who make their dreams come true no matter what stands in front of them. Always remember, the first obstacle toward your dream life is always you. It’s time to move it.

What’s the best book you’ve read this year and why? Let us know in the comments below!

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Success Advice

How To Make People Feel Your Emotion So They Will Hire You For Anything.

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Do you want to know how to get hired to do almost anything? You have to make people feel your emotion.

You can have experiences, connections, money, and a family that supports you. Yet without your emotion, you can’t move people to cut off all the other options and back you!

The way to win and be hired for almost anything is to put massive amounts of emotion into it. You want your audience to feel your emotion and not judge you based on society’s standards of a resume.

Emotion defeats all other criteria when it comes to hiring. The thing is, you’ll never be told that. No one is ever going to tell you that. That’s because the human spirit tells us to choose based on emotion.

Choose emotion and you will be chosen.

Here’s how to make people feel your emotion so they’ll hire you for almost anything:


Prepare a paragraph beforehand.

Last week, I had the chance to be hired for something extraordinary. Over-preparing never seems to work well, because then everything becomes scripted which only makes you more nervous.

Instead, I prepared a paragraph (call it a speech if you will) to say to the people I’d be meeting. Before writing this paragraph, I watched a video of a man that has had every health challenge you could imagine.

The video made me very emotional and I immediately used that raw emotion to write

Having a few lines to use during a pitch will help you bring out that emotion. You’ll have a trigger point to use, that will become the basis for making people feel your emotion too.

I’ll share my paragraph with you at the end of this post.


Tie back the opportunity to an emotional moment in your life.

In my pitch to get hired for my dream career, I talked about my near miss with cancer, several bad breakups and leaving behind a business I co-founded.

While in front of them, I mentioned these important moments in my life to make the audience I was pitching to feel the emotion of what I’d gone through in my past.

“I wanted them to feel the emotion of my journey and use it as inspiration for their own. Even if I didn’t win the gig, at least I would have made a difference and that’s how you get remembered”

To me, it is the very act of remembrance that can be used to your advantage when there’s another opportunity in the future. If it holds true, then you will be first on their list.


Lead with inspiration.

In these situations, I try to imagine giving a speech to a room full of people that are terminally ill and don’t have long to live.

How would I want them to leave this world?

What difference could I make on their last day?

Out of all the tools you can use to make people feel your emotion, the best one from my experience is inspiration. There’s so much negativity in the world. The quandary in that is that a lot of the time, all any of us want is to be inspired.

“Even if it’s just for a moment, that brief encounter with inspiration seems to make us think differently — and more importantly, act differently”

Choose inspiration. All of us want to be inspired, whether we admit it or not.


Don’t hold back.

Forget about how you might come across and give it your everything.

Show every ounce of yourself and appeal to their human spirit through emotion. Be vulnerable, bold and present the biggest vision you can.

Everyone else you’re up against will probably do the opposite.

People can’t feel your emotion unless you put your heart and soul into it. You have to try hard at this. It’s not easy to disrupt people’s thought patterns and make them feel something.

The moment the audience feels you’re holding back or not telling them everything, it puts up a barrier between you and them. You can’t see this barrier, but it exists.

Remember, you have nothing to lose. You can give it all you’ve got and try to get them to feel your emotion, or you can hold back and risk being ordinary and getting less than desirable results.

The people that inspire and make us feel their emotion don’t hold back.


Pretend it’s your last shot. Act as if it’s your legacy.

I always communicate to people that may want to hire me like it’s my last shot. I think of everything in my life and career as a legacy. You should too.

When you enter a room and have to sell yourself, pretending it’s your last shot changes the way you communicate.

Connecting your thoughts, emotion and words to your legacy gives you an unfair advantage.

“Legacy reminds your mind about death and that’s the best ‘in the moment’ motivation you’ll ever need”

You’ll say things you never thought you’d say in front of other people. You’ll show how badly you want the opportunity that’s being presented. You’ll come across driven, motivated and inspired.

Acting as if it’s your legacy makes you feel like you’re becoming someone you’d hope to be in the future.

Think about the end of your life and then work backwards to the moment you’re faced with right now where you have to convince people to hire you.

This counter-intuitive process helps put you in a state of flow where you transcend all your limitations, beliefs and everything that everyone has ever told you that you can’t do.

In other words, linking to your legacy gives you confidence and belief in yourself.

Using all of the points I just mentioned, here’s a real-life example of a paragraph I prepared for an interview last week:

You want me not for endless meetings.

You want me not to bitch about other departments within the business.

You want me because I’m going to do something great. You can see it in my eyes right now.

I can change how people think.

I can inspire millions of people and I’ve demonstrated that already.

I can lead.

And, I can build relationships better than anyone you’ve ever met.

Most of all, I’m never going to give up. You can’t knock me down or defeat me. There will be obstacles. Some may give up — but not me.

If I can survive a near miss with cancer, multiple bad breakups, and leave a multi-million-dollar business behind, then I can do this role.

Regardless of whether you hire me for this opportunity, you will remember me. I believe I can come to this business and make a massive impact. The bottom line is this:

If I can change the world through this company and social media, then here I am.

That — ladies and gentlemen — is how you make people feel your emotion and get hired to do anything. Go out there and try it for yourself.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Destructive Habits That Are Holding You Back From Success

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You want to wake up at 5 a.m., do the work that matters, and realize your vision. You want to be the heavyweight champion of your craft, dominate your industry, and achieve massive success.

You want to achieve all of that, but there’s a problem. Anytime you come up with an idea, a nagging voice deep inside your psyche whispers through the corridors of your mind that you’re not capable.

So you put off your idea, cower in fear, or maybe blame others for your plight. The thing is, you need to check in with yourself. Deep inside, you have some destructive habits that are holding you back from pursuing your goals and achieving success.

Let’s explore them and give you some tips to counter them head-on.

1. Self-doubt

One of the worst things you can do is develop the habit of self-doubt, the tendency to distrust everything about yourself. It’s not that you hate yourself or your capabilities, it’s just that you question yourself, your judgments, and your actions. Whenever you plan to give that speech or launch that business or initiate that tough conversation, something deep inside you whispers, “You can’t do it.”

And you listen to that inner voice and bury your ideas in self-doubt. Your self-doubt is your biggest enemy. If you don’t counter that habit with all your might, it will hold you back from reaching the mountaintop, achieving your potential, and succeeding in your life, in your business and in your career.

The way to break through this chain of self-doubt is simple. Anytime you hear that voice weighing you down, tell it, “No, I can do it. I can make it happen.” Don’t ignore the voice, because it will talk to you again. Just have a ready-made response, and take the necessary action to prove it wrong.

“I didn’t get there by wishing for it or hoping for it, but by working for it.” – Estée Lauder

2. Blaming others for your failures

Another ugly habit many of us have is we often blame others for our own failures. In my first startup, I was determined to succeed. I woke up every morning and worked for about fifteen hours a day, writing, emailing prospects, promoting my services on social media, optimizing my products. But after about a year, I still didn’t have enough customers and I quit.

However, I put all the blame on my competitors. “There are simply too many people doing the same thing I do,” I concluded. “That’s why I failed.” Is that the true reason for my failure? No. I failed because I was not targeting the right customers, my product was inferior, or my marketing did not appeal to my prospective clients.

The best way to change this habit is to be very critical of ourselves. I know, it is not that simple. We can easily be critical of others, but not of ourselves. Still, we have to try to build the habit if we want to succeed.

You have to question your decisions, scrutinize your actions, and change course. If what you’re doing is not working, then you’re not doing the right thing. You have to try something else and stop blaming others for your failure.

3. Multi-tasking

What’s wrong with multi-tasking? Think about this, you’re eating lunch while checking your social media feed, and your laptop is on your lap open to a client’s project. Suddenly, a prospect emails you. You read the message, reply to them, and then get back to your other tasks.

You’re multitasking, doing many things at a time. However, you’re not investing your undivided attention in any particular area. That’s what’s wrong with multi-tasking. Your productivity level decreases by 40 percent when you focus on more than one thing at the same time. Your IQ also decreases by ten points when you multi-task, according to Peter Bregman of Harvard Business Review. The multitasking process actually consumes much of your time, and it’s stressful.

You need to cut that unproductive, destructive habit out. How? By working in the wee hours of the morning before your social media feeds begin to buzz, your friends start calling you, and your kids wake up. Next, silence your notifications as you work. That way, you can focus on your work without the distractions.

“Challenges are what make life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine

Finally, set a deadline for yourself and stick to it—so you’ll have the discipline to concentrate on the project and the resistance to divert your attention away from other things. It worked for me, and it will work for you, too. The idea is to do whatever it takes to stop or minimize multitasking so you can pour your heart and soul into one project, and execute it flawlessly.

To become the heavyweight champion of your industry, start replacing your bad habits with good ones. Beat your self-doubt with self-confidence. Stop blaming others and start taking responsibilities. Stop multitasking and start focusing on one task. Then, watch as your success blossoms.

What habits are holding you back? Comment below!

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