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5 Ways Learning Sales Can Help You Reach Success

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5 Ways Learning Sales Can Help You Reach Success

Most people hate sales. They think of it as sleazy, dishonest and aggressive. If you watch movies like Glengarry Glen Ross, Wolf of Wall Street or Boiler Room, you know what I’m talking about.

Here’s the thing though, if you want to be really successful, you need to know what sales is all about. You don’t have to be able to sell ice to eskimos, but you need to have a thorough understanding of the underlying psychology and how to do it.

Better yet, get a job actually doing sales even for a short while, because it will teach you the following things crucial for success.

 

1. You talk to people…a lot

Everyone is so damn scared to pick up the phone nowadays. People want to text, email, message, anything but actually talking to another person that isn’t their family or close friends.

When you’re in sales you need to talk to people because there are a lot of cues like voice tonality, facial expression, hand gestures, and posture that tell you what someone is thinking.

You learn to get comfortable doing it, which means that when you have to reach out to people in other parts of your life, you don’t get nervous anymore. How many of you have been nervous to simply pick up the phone and make a restaurant reservation? After a month in sales, you won’t be.

“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp

2. You learn to read people

This is a big one. When you start talking to a lot of people that want something (ie a product), you’ll learn how to read what kind of personality they have and learn to speak to them appropriately in order to sell them your product.

This will also do wonders for your relationships in real life, because when you know how people prefer to be interacted with you can change your approach and have them eating out of your hand. The best leaders are very good at doing this.

That asshole boss you can’t stand, he’s the guy that will only interact with people according to his personality. This is why people walk away star struck from meeting certain celebrities and politicians, because they have mastered the art of reading people and know how to interact on their level and make them feel important.

 

3. You learn to influence people

Everyone wants to influence people. It’s the sexy term for business management, as though it’s some magic act like Obi Wan Kenobi telling the storm troopers “these aren’t the droids you’re looking for”.

Influence isn’t about tricking people, or bulldozing them into doing what you want. Influence is simply being able to read people and putting your point across in the way that is most palatable for them.

This links right in with point number 2 – if you can’t read people, if you can’t work out what kind of personality they have, then you aren’t going to be able to convince them. Sometimes it can be something as simple as letting the silence get uncomfortable after someone makes you an offer. If you don’t say anything, most of the time they will revise upwards.

Build the person

4. You learn how to sell

I don’t just mean sell products or services. You learn to sell anything. How many of you will go into your boss’s office and ask for a raise? Or better yet, wanting to succeed at a job interview?

Sales is about overcoming a customer’s objections, and you keep seeking them out until there are no more objections to your product. Right now you ask for a raise and say things like “umm I’m a good worker, I’ve been with the company a long time etc”.

With some time in sales, you’ll first of all have the confidence to actually talk to your boss and not stammer through the entire process. Secondly, you’ll have a good idea of their possible objections, so you’ll have come up with your rebuttals before you even get in the meeting.

You’ll have an idea of haggling to meet a mutually desirable outcome because you do it everyday. You’ll know what sort of personality they have before you go in, so you’ll know the best possible way to deliver the message. While success isn’t guaranteed, you’ve just improved your chances by 1000%.

 

5. You think you’re an introvert

Being an introvert is the cool new thing, like being intolerant to gluten and you know what? It’s bullshit. A large amount of young people think they’re introverts because they’ve spent most of their lives interacting with people behind a screen and believe that is somehow normal.

If you think that being around people and making conversation is somehow strange or a chore, you’re on the wrong side of being a human. We are a social species, and whatever your skills may be, the people that make it to the top in any business generally have good people skills.

When you’re in sales, you don’t have the luxury of interacting with people behind a screen. Can you guess how successful selling through text is? Here’s a hint – it’s not. I used to think I was a bit of an introvert until I realized that the only reason I felt uncomfortable interacting with people was because I wasn’t good at it. Dealing with people is a skill just like many other things and the more you practice it, the more comfortable you feel and the better you get at it.

“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” – Harvey Mackay

The great thing about sales is that you get paid a low base rate because you make most of your money on commissions. Many people find such a notion utterly terrifying because all they can think about is the small sum they are guaranteed. They would rather earn $40,000 as a salary than earn $25,000 with a decent chance at earning another $60,000 in commission.

Sales makes you hungry for success, because success means money. You can’t get by just doing the bare minimum like a lot of other jobs, you have to be out there all the time chasing down leads and learning how to close.

Essentially, your pay is based entirely on your performance, so it’s all on you. It’s almost primal in a sense, because back when we lived in tribes, if you wanted to eat you had to catch that animal running away from you. If you gave up the chase, if you didn’t want it bad enough, guess who goes hungry?

It is all up to you. If you want to be successful then get to work.

Peter Ross is a former soldier, national level judo competitor and now author. He writes for several online publications in addition to his two books and blog at peterwross.com

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9 Comments

9 Comments

  1. Sija Mafu

    Jun 10, 2015 at 1:08 pm

    Great insight. Thank you for sharing,

  2. Jeff Jones

    Jun 6, 2015 at 11:07 pm

    This article is awesome, and for good reason.

    I started off in business for a long time thinking that I didn’t really want to get into sales because it would make me appear sneaky, arrogant, and/or shady to the people around me. I wasted so much time disregarding sales and the success that it can bring.

    I do agree that there is a good and bad way to go about this topic, just like anything else.

    One of the main keys is realizing that we are always selling when doing almost anything in life. If not to ourselves, then to those around us. When we can approach it from a very calm, passionate, and happiness-oriented perspective…I think it definitely changes a lot of the concepts and preconceived affiliations that many people have.

    Thanks for the great article along with some more eye opening perspectives that I did not think about before. Good stuff Peter!

    – Jeff Jones, Self Help Empire

  3. Lawrence Berry

    Jun 6, 2015 at 7:41 pm

    These are some great reasons to learn how to communicate with people, and how this can be achieved through sells. You are absolutely correct that people who are sales learn how to read people, and learn the right things to say to attract attention. When you have a business with products or some types of service, you have to sell what you are offering, and learning HOW to sale on a personal level can help you sell on a global level. Learning people is one of the major keys to success!

  4. David Brown

    Jun 5, 2015 at 1:56 am

    Great article. I like #5 the best. You just tell it like it is and make it clear. Either fix it or shut up. I have lost my people ability in recent years but I’m getting it back by getting out there and selling myself and my abilities and getting back to being able to communicate with anyone at any level. Good stuff.

  5. Gabriel DoCarmo

    Jun 4, 2015 at 4:26 pm

    Wow an amazing article Peter!! Being in sales is one of the most powerful growth experiences you can ever go through as a human. You will learn so much about yourself, people, discipline, persistence and the list goes on. When I have a child the first thing I would teach him is LEARN TO SELL

    One of the most important benefits of learning to sell is you reap the rewards of knowing how to interact with people. The world is full of people and if you don’t know how to talk and interact with others, you’re missing out on the most important thing in life. Life would be too boring by ourselves…

    Selling is an invaluable skill and it will impact every other area of your life as well. Because at the end of the day, everybody is in sales. I love selling and am working to become master salesman!!

    Thanks!
    Gabriel DoCarmo

  6. Yura Bryant

    Jun 3, 2015 at 3:15 pm

    Great article.
    As any entrepreneur knows, relationship building and sales are the lifeline of your business’s existence. If you want to succeed as an entrepreneur, you better learn how to establish relationships and determine needs that fit the products and services you have to offer. Once you understand the nature of a wide variety of people, it becomes easier for you to adapt to any situation and find a way to excel no matter the circumstances.

    Yura Bryant, Entrepreneurial Ambitions

  7. Christian LS

    Jun 3, 2015 at 6:34 am

    Nice write up Pete.

    At times, I forgo social interactions because I tell myself that I’m too busy, it’s out of my way, or I’m just not feeling up to it, but deep down… I know I do desires to befriend someone new and make those connection.

    I’m not a natural, but like anything I know these things are learned skills… I just have to put in the time to learn’em.

    Christin LS

  8. O'dwayne

    Jun 3, 2015 at 5:08 am

    I thoughly cosign this article
    I had a job selling smart phones for telecommunication company, it forced me to get out my comfort zone and generate leads. The had a team of us travelling all over the country and we had to a limited amount of time generate abuzz and build rapport because we did this on the streets and door to door. our customers were potenally all around us. I was bad at it at first but got good after while and boy did the bucks started to roll in.
    I felt more alive doing this type of work than siiting at a desk doing customer service.

  9. Ethan

    Jun 3, 2015 at 2:49 am

    Another great article, Peter!

    For some time, I didn’t like sales people. (Don’t blame me!) Perhaps because I saw how they focused more on “closing the sale” than “building the relationship”. What stands out to me every time is how a company or a “salesman” can hold on to their commitment to providing value for their customers.

    Of course, there’s more to it than simply closing the deal. There’s a multitude of products and services, which all call for different strategies. But sometimes, I would want some product that’s inferior to another, which are promoted by people who don’t keep their promise that I’d really enjoy it until such time that getting another appropriate product (or service) becomes inevitable.

    What is there to miss?

    People are for people. Relationships are golden. Products are for people anyway.

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Success Advice

Business Networking Is Just Like Dating, Treat It That Way

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Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic.

So many newbies in the entrepreneur world and seasoned entrepreneurs forget the main purpose of networking events. They just pitch, pitch, and pitch even more without building value. Think of it this way, would you pitch to a romantic interest to sell him or her on you or would you build value to show why you are a great fit for a partnership?

You Have to Be Thirsty

You’ve got to be thirsty and put yourself out there by building value. Now I’m not saying be thirsty for someone, but be thirsty enough to where you start pouring your values onto them. Ask yourself, “why should people want to work with you, let alone get to know you even more?”

As you are letting people know who you are, what you do, why you do it, and where you see yourself in 10 years, they can slowly begin to see value within you.

What makes it even better is that when you ask the same questions back to them, more value is being built, and they will begin to like you. Think of it this way, although some of us are more thirsty for a romantic interest on the entrepreneur journey, you have to act as if you are just as thirsty for success.

It all starts with building value and getting hydrated. As you are putting yourself out there more, be in the mindset to build value because the end goal should be for people to want to work with you.

You Need to Stay Consistent

You must stay consistent with networking because you’re not always going to find the person that’s going to bring value to your business at some events. If you had met someone of a romantic interest, would you stay consistent in building value with them along with showing them reasons to want to be your partner?

I’d bet that you would stay consistent in building value with them. Networking is just like that! Staying consistent in networking means being committed to the value you can bring someone  for months, if not years. You have to keep putting yourself out if you really want the opportunity.

You don’t know what you don’t know so if you want it, you have to keep putting yourself out there. Like the movie, “Field Of Dreams” says, “ if you build it, they will come.” They will come to you but, if you’re not consistent, you will lose opportunities that you’ve been seeking for a long time.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

Finding The Right Match

You got thirsty, you stayed consistent, and you found the right match. Finding the right match can lead you to a business coach or a sale for your business. However, the right match can be any group of people helping you on your journey. This is where you must begin delivering more value and create opportunities for success in your business(es).

However, don’t create opportunities just for you, but also help your right match get opportunities as well. You got to put in greatness so you can get the same results back. The power of leverage is real!

When you get the right match, pick their brain and let them pick your brain. It’s not rocket science, but this is the best way to gain success from networking. They go hand in hand and it all starts with how thirsty you are, how consistent you are willing to be, and getting the best match for your business.

Network Like You’re Dating

Remember, it’s just like dating, keep it simple and don’t make it complicated. Don’t get into your feelings because this is just business and you are there to network. Network and find the right match because if you don’t, someone else will. Be thirsty in building value as you would be thirsty for a romantic interest.

“One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.” – Lewis Howes

You can’t treat it like a one-time thing and act as if it didn’t serve you because, at the end of the day, it did. If you find someone or something, stay consistent in showing up because after all 80% of success is showing up. Last but not least, get the right match to help grow your business just like someone of a romantic interest helps you grow as a person.

Which one of these pieces of advice resonated most with you? Let us know in the comments below!

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The 4 D’s to Guaranteed Success From Maglite Founder Anthony Maglica

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Anthony Maglica
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I caught an inspiring story online recently about an incredible gentleman with a unstoppable work ethic. His name is Anthony (Tony) Maglica and he’s the inventor of the famous Maglite, i.e. a flashlight that revolutionized the industry. With it’s variable-focus beam light, varying sizes to fit the job and an array of accessories, the Maglite has been at the top of the heap for a long time. And widely preferred by law enforcement. Talk about servicing a large, niche market!

Tony, an 87-year-old entrepreneur, came from humble Croatian beginnings to build a thriving, worldwide business in America. He insists his success is due to using only quality American labor and resources in a time when most people outsource to improve their bottom lines. But that’s not the story. The story is Tony’s mantra. Tony Maglica lives by the 4 D’s: Desire, Determination, Dedication and  Discipline.

So let’s dissect that and see how much of Tony’s 4 D’s principle you live by in your life and business:

1. Desire

What are your talents, interests, capabilities? The dictionary says desire is: “a strong feeling of wanting to have something or wishing for something to happen”. Are you in a career or business that you enjoy? Do you take your ideas to fruition or teeter off distracted by your next venture or a shiny object? Perhaps you’ve gone to school, learned a profession, only to figure along the way it’s not really what you want.

Without a strong desire to do something, you may have created for yourself just a “job”. So whether you have a strong desire in a particular field or knowing the money makes it all worthwhile, what gets you pumped and jumping out of bed in the morning? In other words, what’s your “why”?

“If you have a burning ambition and desire, absolutely anything can be achieved.” – Jahangir Khan

2. Determination

Tony’s staff says when he has an idea for a product to enhance his line, he stops at nothing to create it. Even if he has to create the machinery to create that extra component, he’s all in. Determination is what drives him. At 87, most think of retirement. Not Tony. He lives for this business he built from scratch.

The dictionary says determination is “firmness of purpose; resoluteness”. So what are you resolved in doing? Are you resolved to be successful? Are you resolved to do whatever needs to be done? To have a standard of excellence?

Are you determined to win? To get training; to stop at nothing; to course correct when needed? Have you thought of a mission statement? What kind of “company” culture would you like to build? Even solo-preneurs benefit from mission statements and company cultures just as much as a Fortune 500 corp.

3. Dedication

How committed are you to your success? And how does that commitment show up? The dictionary says dedication is: “the quality of being dedicated or committed to a task or purpose”. If you’re on a deadline but it’s a beautiful day to surf, which would you choose? Honestly, the answer could be both. Figure out the time that the surf is best and do whatever you have to do to work around that to meet your deadline. With deadlines, i.e., commitments, taking priority, of course.

Dedication often goes hand-in-hand with passion. It’s easy to be committed to something when you’re passionate about it. In contrast, if you’re heart’s not in it, you may not be happy. Master marketer Seth Godin, committed to write a blog post each day. And he’s done so, religiously, for something like the past couple of decades. He also says he never commits to a project unless he’s determined to complete it. He’s very cautious of where he puts his time and effort. His motto: “Ship or it doesn’t count”.

“I have not idols. I admire work, dedication and competence.” – Ayrton Senna

4. Discipline

Tony Maglica starts each day at 5:00 a.m. and doesn’t stop until his body tells him to. Similarly,  “Rambo” star Sly Stallone, says he wakes up at 4:00 a.m., readies himself for his daily morning regimen of writing (from 5:00 a.m. to 8:00 a.m.) before jumping into other endeavors. He says he approaches writing with the same discipline as working out.

Even Shark Tank’s Daymond John, boasts he starts his day at around 6:00 a.m., gets in some form of exercise, and keeps his calendar booked with meetings and shows until evening.

Tony Maglica, inventor, entrepreneur, employer and success role-model maintains: “If you have that (the 4 D’s), you have everything you want to succeed. Doesn’t matter if you use it in your job, your home, your family. Anything you want to achieve. Use this recipe for anything in life and you will make it. Guaranteed!”

  • So I wonder: what’s your success regimen look like?
  • What time do you hop out of bed? (And in what condition?)
  • What are your convictions? Are your actions true to your dreams?

Success isn’t created in a vacuum, it comes from motion. Forward-motion gets us closer to our goals. Stagnation causes atrophy – in our body, and in our business. So whatever you’re going through, whatever level of “stuck” you may be at at any given moment, take a deep breath, maybe a walk to clear the cobwebs in the brain and recall Tony’s Four D’s: Desire, Determination, Dedication and Discipline.

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3 Life Lessons in Perseverance to Achieve Your Wildest Dreams

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I have two careers as an actor and a marketer with each having its own unique challenges. However, the number of parallels I continue to find in my chosen professions never ceases to amaze me. Of these lessons, perhaps one of the most valuable is that of persistence, and the mental resilience I’ve had to learn. You can’t be an actor without resilience. Nine times out of 10 (if not more) the answer is going to be no.

Acting is a lesson in endurance, not a sprint. When you think about it though, doesn’t that apply to any career? It’s not easy to “Keep on keeping on.” No matter what path life has led you down, I’m sure you’ve experienced plenty of bumps. Sometimes, those bumps turn into potholes that the universe seems to refuse to fix.

As an actor, rejection is par for the course. Thankfully, I’ve learned how to persevere in spite of it. When life gets especially challenging, and you are dealing with change, disappointment or missteps, make use of these life lessons and continue pressing on towards your goal.

Below are 3 lessons in perseverance which will help you achieve your wildest dreams:

1. Know when it’s time to recalibrate

Goals are an important and necessary tool to reach our full potential. They keep us focused to help make small decisions on a daily basis such as if I should get up for that 8 a.m. run along with bigger decisions such as if I should take a new job offer. While setting goals is essential, don’t let them overpower you.

Tunnel vision in reaching your goals adds unnecessary pressure. This causes us to make mistakes we wouldn’t have made otherwise. Get too obsessed with a goal and you’ll forget the big picture, such as why you chose this course to begin with. Take a lesson from one of my favorite casting directors, Dave Newman of McSweeney Newman Casting.

Forget trying to “make it big” as an actor. It is normal to wait years before booking work with a decent paycheck. If you’re in the room with Dave, it’s hard not to let the pressure take over your performance.

In the words of Dave, as soon as those words from A Chorus Line enter your head, “God, I hope I get it!” it’s time to adjust your mindset. Dave advises taking a step back, refocusing, and doing anything that isn’t acting. Sometimes the best way to reach a goal is by shifting your gaze just for a moment. Take the pressure off and recalibrate your thoughts. You’ll come back recharged with a fresh perspective to pursue your objectives.

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

2. Appreciate the journey

Perseverance requires a heaping dose of appreciation. This means acknowledging all the wins in your life, both big and small. Even if you haven’t yet met your goal, remember that you are moving towards it and that alone is an achievement.

As Linda Gillum, Casting Director at Chicago theatre Remy Bumppo explains, “With everything you do, you’re planting seeds.” It takes time for the seeds of success to grow. As an actor, my seeds take a lot of sunshine, water, and gratitude for the little things. A win can be as simple as improving my technique or getting an audition; I can’t base my happiness on booked jobs.

Persistence becomes much easier when you notice your achievements despite those potholes surrounding you. Celebrate the small wins; they’re what milestones are built on. Even if your manager or co-workers don’t recognize your work, give yourself that pat on the back.

To stay motivated, make a mental highlight reel of your achievements. Afterwards, be ready to hit the play button whenever you need a quick pick-me-up.

3. Embrace mistakes or at least be okay with them

No matter how much you hate mistakes, they’ll keep happening. Some people seem to move on from mistakes quickly, letting them roll off their backs. For others, that’s not the case (If you’re fighting to be perfect or gain confidence I’m talking to you!). The fear to avoid mistakes can be crippling.

This is also true in acting, where you work and wait years for a five-minute audition that could change everything. However, my best work won’t come unless I live in the moment and trust my instincts. And you know what that means, things can go wrong in an instant. But guess what? I still have to dive in, and I mean all in. If I don’t risk it all, my audition will suck, and I’ll lose before I even walk through the door.

We all recognize that positives, including life lessons, come from mistakes. However, that doesn’t stop the nosedive mistakes caused on emotions and confidence. Sometimes, we do everything in our power to avoid that feeling.

“The phoenix must burn to emerge.” – Janet Fitch

Remember that there’s truth in the statement, “The biggest mistake is not making mistakes.” One way to get over your fear of failure is to make your focus on continuous improvement, not perfection. Teaching yourself to be okay with mistakes takes time but is necessary to maintain resilience.

You can allow yourself a learning curve, but it is essential to work on letting go of missteps. It takes practice to let go of the could have or would have statements. The good news is practice and persistence go hand-in-hand.

Take stock of what makes you happy in life, and turn to those things when mistakes happen. Little by little, as you learn to turn your attention elsewhere when missteps occur, you’ll train your brain to move on. This is how mistakes lose their power over you and enable you to pursue your goal with confidence.

Persistence is a state of mind. In the end, it means being kind to yourself. Know when to give yourself a break and pat on the back as you recharge your batteries. Then, you’ll find yourself able to maneuver whatever twists and turns life throws your way.

How do you remain determined in reaching your goals when it seems like the day won’t come? Let us know your advice and tips for your fellow entrepreneurs below!

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Dress for Success: 4 Small Fashion Choices That Make All the Difference

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When it comes to succeeding in business, making a good impression is just as much about your inner qualities as it is about your outer presentation. The fact of the matter is that your clothing and color choices, affect others’ perception of you. Believe it or not, you can achieve fashion-inspired success without splurging on a pair of Louboutins or shelling out $1000 for a designer suit. Just a few striking accessories can often complete the picture.

It may sound ridiculous that small accessories can affect the vibe you give off. It’s true, and certain accessories can even send certain messages. A recent study conducted by the University of Hertfordshire found that well-dressed male figures (whose faces were not shown) were perceived to be more confident, trustworthy, and well-to-do. Even minor adjustments to their clothing, such as adding on an accessory or more closely tailoring the suit, impacted these impressions.

However, our clothes not only impact the way others perceive us, but the way we perceive ourselves. A study conducted by the Scientific American, found that those who “suit up” performed better in cognitive tests. It suggests that being well-dressed releases more testosterone, which in turn increases confidence.

This allows well-dressed professionals to negotiate better deals, and in the long run, potentially make more money. So, maybe you’ve got the clothes, but what are the finishing touches you can put on your outfit to send an even stronger message? See below!

1. Wear a watch

A beautiful watch makes all the difference – and this goes for men and women. Even a simple button-down and jeans, or plain-colored dress, can be exponentially stylized by a standout watch. Charismatic individuals tend to talk more with their hands, too, as this captivates their listeners. Wearing a flashy wrist accessory like a watch will make your points even more engrossing. Furthermore, wearing a watch sends a subconscious message: you’re always on time. Individuals who wear a watch can always keep track of time and therefore, will never be late to a meeting.

“To me, clothing is a form of self-expression – There are hints about who you are in what you wear.” – Marc Jacobs

2. Tie it off with a tie pin

The one criticism of men’s business fashion is that it lacks variety. Let’s face it, while women have an infinite number of patterns, dress lengths, colors, and sleeve styles to choose from, men are pretty much locked into one outfit: the suit. You can buy one in suede, another in navy blue, throw in a paisley tie, but it’s simply not enough.

Adding on a tie pin will make a significant difference. Not only does it add a little shimmer to an otherwise dull suit, but it adds personality too. The kind of tie pin you choose says a lot about you. Maybe you’re a simple guy who just likes sterling silver, or you may choose to tout your school pride by wearing the colors of your alma mater (which, by the way, can also make a great conversation starter).

You can also create custom tie pins that feature the name of your company, or perhaps a saying that you’re fond of. The options are limitless.

3. A quality briefcase

It doesn’t even matter if you have nothing to carry around, the key is to never show up empty-handed. A quality leather briefcase is an important asset for men and women. Backpacks and most handbags don’t signify professionalism. A briefcase, on the other hand, symbolizes professionalism and importance. After all, what else would you carry in a briefcase except for a load of important documents and files, right?

The truth is, it doesn’t matter if all you have in your briefcase is a Kit-Kat Bar. All that matters is that it’s by your side and contains the essentials – a beautiful silver pen (perhaps with your name engraved), a notepad or iPad, and business cards that can be pulled out in a flash without having to rummage through your pockets.

“You can have anything you want in life if you dress for it.” – Edith Head

4. Nice sunglasses

It’s a sunny day and you’ve got a working lunch across town. Rather than squinting your way from Point A to Point B, top off your look with a pair of stylish sunglasses. Not only do these send a more casual vibe when tucked in your pocket, but the right sunglasses can give you a sleek aesthetic (think 007, but with business lunches). Wayfarers a la Audrey Hepburn and aviators a la Tom Cruise are the go-to choices for business professional sunglasses. You can’t go wrong with either of these styles.

The bottom line is that you choose how you wish to be viewed. The lesson here is much akin to the old adage: “don’t dress for the job you have, dress for the job you want.” And if you have the job you want, don’t send your fashion choices to the sidelines. Not only can clothes/accessories indicate our knowledge and experience, but also our authority.

How has a nice outfit helped you in your professional career? Comment below!

Image courtesy of Twenty20.com

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Business Networking Is Just Like Dating, Treat It That Way

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Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic. (more…)

Dominic Cruz is the CruzIN Social Media Marketer, ex-professional hip-hop dancer, a college graduate at SDSU, public speaker, and a published writer. He has a strong passion for social media and for what it has to offer to business owners like you. He was raised in the city of Boston, MA and born in New Orleans, LA. Every day there is something new in the world of social media and there are multiple ways of getting paid using social media. It's the platform that brings you maximum exposure and with more exposure is more opportunity to bring in GUARANTEED revenue. To learn more about his company, visit his site here.

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9 Comments

9 Comments

  1. Sija Mafu

    Jun 10, 2015 at 1:08 pm

    Great insight. Thank you for sharing,

  2. Jeff Jones

    Jun 6, 2015 at 11:07 pm

    This article is awesome, and for good reason.

    I started off in business for a long time thinking that I didn’t really want to get into sales because it would make me appear sneaky, arrogant, and/or shady to the people around me. I wasted so much time disregarding sales and the success that it can bring.

    I do agree that there is a good and bad way to go about this topic, just like anything else.

    One of the main keys is realizing that we are always selling when doing almost anything in life. If not to ourselves, then to those around us. When we can approach it from a very calm, passionate, and happiness-oriented perspective…I think it definitely changes a lot of the concepts and preconceived affiliations that many people have.

    Thanks for the great article along with some more eye opening perspectives that I did not think about before. Good stuff Peter!

    – Jeff Jones, Self Help Empire

  3. Lawrence Berry

    Jun 6, 2015 at 7:41 pm

    These are some great reasons to learn how to communicate with people, and how this can be achieved through sells. You are absolutely correct that people who are sales learn how to read people, and learn the right things to say to attract attention. When you have a business with products or some types of service, you have to sell what you are offering, and learning HOW to sale on a personal level can help you sell on a global level. Learning people is one of the major keys to success!

  4. David Brown

    Jun 5, 2015 at 1:56 am

    Great article. I like #5 the best. You just tell it like it is and make it clear. Either fix it or shut up. I have lost my people ability in recent years but I’m getting it back by getting out there and selling myself and my abilities and getting back to being able to communicate with anyone at any level. Good stuff.

  5. Gabriel DoCarmo

    Jun 4, 2015 at 4:26 pm

    Wow an amazing article Peter!! Being in sales is one of the most powerful growth experiences you can ever go through as a human. You will learn so much about yourself, people, discipline, persistence and the list goes on. When I have a child the first thing I would teach him is LEARN TO SELL

    One of the most important benefits of learning to sell is you reap the rewards of knowing how to interact with people. The world is full of people and if you don’t know how to talk and interact with others, you’re missing out on the most important thing in life. Life would be too boring by ourselves…

    Selling is an invaluable skill and it will impact every other area of your life as well. Because at the end of the day, everybody is in sales. I love selling and am working to become master salesman!!

    Thanks!
    Gabriel DoCarmo

  6. Yura Bryant

    Jun 3, 2015 at 3:15 pm

    Great article.
    As any entrepreneur knows, relationship building and sales are the lifeline of your business’s existence. If you want to succeed as an entrepreneur, you better learn how to establish relationships and determine needs that fit the products and services you have to offer. Once you understand the nature of a wide variety of people, it becomes easier for you to adapt to any situation and find a way to excel no matter the circumstances.

    Yura Bryant, Entrepreneurial Ambitions

  7. Christian LS

    Jun 3, 2015 at 6:34 am

    Nice write up Pete.

    At times, I forgo social interactions because I tell myself that I’m too busy, it’s out of my way, or I’m just not feeling up to it, but deep down… I know I do desires to befriend someone new and make those connection.

    I’m not a natural, but like anything I know these things are learned skills… I just have to put in the time to learn’em.

    Christin LS

  8. O'dwayne

    Jun 3, 2015 at 5:08 am

    I thoughly cosign this article
    I had a job selling smart phones for telecommunication company, it forced me to get out my comfort zone and generate leads. The had a team of us travelling all over the country and we had to a limited amount of time generate abuzz and build rapport because we did this on the streets and door to door. our customers were potenally all around us. I was bad at it at first but got good after while and boy did the bucks started to roll in.
    I felt more alive doing this type of work than siiting at a desk doing customer service.

  9. Ethan

    Jun 3, 2015 at 2:49 am

    Another great article, Peter!

    For some time, I didn’t like sales people. (Don’t blame me!) Perhaps because I saw how they focused more on “closing the sale” than “building the relationship”. What stands out to me every time is how a company or a “salesman” can hold on to their commitment to providing value for their customers.

    Of course, there’s more to it than simply closing the deal. There’s a multitude of products and services, which all call for different strategies. But sometimes, I would want some product that’s inferior to another, which are promoted by people who don’t keep their promise that I’d really enjoy it until such time that getting another appropriate product (or service) becomes inevitable.

    What is there to miss?

    People are for people. Relationships are golden. Products are for people anyway.

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Success Advice

Business Networking Is Just Like Dating, Treat It That Way

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Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic.

So many newbies in the entrepreneur world and seasoned entrepreneurs forget the main purpose of networking events. They just pitch, pitch, and pitch even more without building value. Think of it this way, would you pitch to a romantic interest to sell him or her on you or would you build value to show why you are a great fit for a partnership?

You Have to Be Thirsty

You’ve got to be thirsty and put yourself out there by building value. Now I’m not saying be thirsty for someone, but be thirsty enough to where you start pouring your values onto them. Ask yourself, “why should people want to work with you, let alone get to know you even more?”

As you are letting people know who you are, what you do, why you do it, and where you see yourself in 10 years, they can slowly begin to see value within you.

What makes it even better is that when you ask the same questions back to them, more value is being built, and they will begin to like you. Think of it this way, although some of us are more thirsty for a romantic interest on the entrepreneur journey, you have to act as if you are just as thirsty for success.

It all starts with building value and getting hydrated. As you are putting yourself out there more, be in the mindset to build value because the end goal should be for people to want to work with you.

You Need to Stay Consistent

You must stay consistent with networking because you’re not always going to find the person that’s going to bring value to your business at some events. If you had met someone of a romantic interest, would you stay consistent in building value with them along with showing them reasons to want to be your partner?

I’d bet that you would stay consistent in building value with them. Networking is just like that! Staying consistent in networking means being committed to the value you can bring someone  for months, if not years. You have to keep putting yourself out if you really want the opportunity.

You don’t know what you don’t know so if you want it, you have to keep putting yourself out there. Like the movie, “Field Of Dreams” says, “ if you build it, they will come.” They will come to you but, if you’re not consistent, you will lose opportunities that you’ve been seeking for a long time.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

Finding The Right Match

You got thirsty, you stayed consistent, and you found the right match. Finding the right match can lead you to a business coach or a sale for your business. However, the right match can be any group of people helping you on your journey. This is where you must begin delivering more value and create opportunities for success in your business(es).

However, don’t create opportunities just for you, but also help your right match get opportunities as well. You got to put in greatness so you can get the same results back. The power of leverage is real!

When you get the right match, pick their brain and let them pick your brain. It’s not rocket science, but this is the best way to gain success from networking. They go hand in hand and it all starts with how thirsty you are, how consistent you are willing to be, and getting the best match for your business.

Network Like You’re Dating

Remember, it’s just like dating, keep it simple and don’t make it complicated. Don’t get into your feelings because this is just business and you are there to network. Network and find the right match because if you don’t, someone else will. Be thirsty in building value as you would be thirsty for a romantic interest.

“One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.” – Lewis Howes

You can’t treat it like a one-time thing and act as if it didn’t serve you because, at the end of the day, it did. If you find someone or something, stay consistent in showing up because after all 80% of success is showing up. Last but not least, get the right match to help grow your business just like someone of a romantic interest helps you grow as a person.

Which one of these pieces of advice resonated most with you? Let us know in the comments below!

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Success Advice

The 4 D’s to Guaranteed Success From Maglite Founder Anthony Maglica

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Anthony Maglica
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I caught an inspiring story online recently about an incredible gentleman with a unstoppable work ethic. His name is Anthony (Tony) Maglica and he’s the inventor of the famous Maglite, i.e. a flashlight that revolutionized the industry. With it’s variable-focus beam light, varying sizes to fit the job and an array of accessories, the Maglite has been at the top of the heap for a long time. And widely preferred by law enforcement. Talk about servicing a large, niche market!

Tony, an 87-year-old entrepreneur, came from humble Croatian beginnings to build a thriving, worldwide business in America. He insists his success is due to using only quality American labor and resources in a time when most people outsource to improve their bottom lines. But that’s not the story. The story is Tony’s mantra. Tony Maglica lives by the 4 D’s: Desire, Determination, Dedication and  Discipline.

So let’s dissect that and see how much of Tony’s 4 D’s principle you live by in your life and business:

1. Desire

What are your talents, interests, capabilities? The dictionary says desire is: “a strong feeling of wanting to have something or wishing for something to happen”. Are you in a career or business that you enjoy? Do you take your ideas to fruition or teeter off distracted by your next venture or a shiny object? Perhaps you’ve gone to school, learned a profession, only to figure along the way it’s not really what you want.

Without a strong desire to do something, you may have created for yourself just a “job”. So whether you have a strong desire in a particular field or knowing the money makes it all worthwhile, what gets you pumped and jumping out of bed in the morning? In other words, what’s your “why”?

“If you have a burning ambition and desire, absolutely anything can be achieved.” – Jahangir Khan

2. Determination

Tony’s staff says when he has an idea for a product to enhance his line, he stops at nothing to create it. Even if he has to create the machinery to create that extra component, he’s all in. Determination is what drives him. At 87, most think of retirement. Not Tony. He lives for this business he built from scratch.

The dictionary says determination is “firmness of purpose; resoluteness”. So what are you resolved in doing? Are you resolved to be successful? Are you resolved to do whatever needs to be done? To have a standard of excellence?

Are you determined to win? To get training; to stop at nothing; to course correct when needed? Have you thought of a mission statement? What kind of “company” culture would you like to build? Even solo-preneurs benefit from mission statements and company cultures just as much as a Fortune 500 corp.

3. Dedication

How committed are you to your success? And how does that commitment show up? The dictionary says dedication is: “the quality of being dedicated or committed to a task or purpose”. If you’re on a deadline but it’s a beautiful day to surf, which would you choose? Honestly, the answer could be both. Figure out the time that the surf is best and do whatever you have to do to work around that to meet your deadline. With deadlines, i.e., commitments, taking priority, of course.

Dedication often goes hand-in-hand with passion. It’s easy to be committed to something when you’re passionate about it. In contrast, if you’re heart’s not in it, you may not be happy. Master marketer Seth Godin, committed to write a blog post each day. And he’s done so, religiously, for something like the past couple of decades. He also says he never commits to a project unless he’s determined to complete it. He’s very cautious of where he puts his time and effort. His motto: “Ship or it doesn’t count”.

“I have not idols. I admire work, dedication and competence.” – Ayrton Senna

4. Discipline

Tony Maglica starts each day at 5:00 a.m. and doesn’t stop until his body tells him to. Similarly,  “Rambo” star Sly Stallone, says he wakes up at 4:00 a.m., readies himself for his daily morning regimen of writing (from 5:00 a.m. to 8:00 a.m.) before jumping into other endeavors. He says he approaches writing with the same discipline as working out.

Even Shark Tank’s Daymond John, boasts he starts his day at around 6:00 a.m., gets in some form of exercise, and keeps his calendar booked with meetings and shows until evening.

Tony Maglica, inventor, entrepreneur, employer and success role-model maintains: “If you have that (the 4 D’s), you have everything you want to succeed. Doesn’t matter if you use it in your job, your home, your family. Anything you want to achieve. Use this recipe for anything in life and you will make it. Guaranteed!”

  • So I wonder: what’s your success regimen look like?
  • What time do you hop out of bed? (And in what condition?)
  • What are your convictions? Are your actions true to your dreams?

Success isn’t created in a vacuum, it comes from motion. Forward-motion gets us closer to our goals. Stagnation causes atrophy – in our body, and in our business. So whatever you’re going through, whatever level of “stuck” you may be at at any given moment, take a deep breath, maybe a walk to clear the cobwebs in the brain and recall Tony’s Four D’s: Desire, Determination, Dedication and Discipline.

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3 Life Lessons in Perseverance to Achieve Your Wildest Dreams

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I have two careers as an actor and a marketer with each having its own unique challenges. However, the number of parallels I continue to find in my chosen professions never ceases to amaze me. Of these lessons, perhaps one of the most valuable is that of persistence, and the mental resilience I’ve had to learn. You can’t be an actor without resilience. Nine times out of 10 (if not more) the answer is going to be no.

Acting is a lesson in endurance, not a sprint. When you think about it though, doesn’t that apply to any career? It’s not easy to “Keep on keeping on.” No matter what path life has led you down, I’m sure you’ve experienced plenty of bumps. Sometimes, those bumps turn into potholes that the universe seems to refuse to fix.

As an actor, rejection is par for the course. Thankfully, I’ve learned how to persevere in spite of it. When life gets especially challenging, and you are dealing with change, disappointment or missteps, make use of these life lessons and continue pressing on towards your goal.

Below are 3 lessons in perseverance which will help you achieve your wildest dreams:

1. Know when it’s time to recalibrate

Goals are an important and necessary tool to reach our full potential. They keep us focused to help make small decisions on a daily basis such as if I should get up for that 8 a.m. run along with bigger decisions such as if I should take a new job offer. While setting goals is essential, don’t let them overpower you.

Tunnel vision in reaching your goals adds unnecessary pressure. This causes us to make mistakes we wouldn’t have made otherwise. Get too obsessed with a goal and you’ll forget the big picture, such as why you chose this course to begin with. Take a lesson from one of my favorite casting directors, Dave Newman of McSweeney Newman Casting.

Forget trying to “make it big” as an actor. It is normal to wait years before booking work with a decent paycheck. If you’re in the room with Dave, it’s hard not to let the pressure take over your performance.

In the words of Dave, as soon as those words from A Chorus Line enter your head, “God, I hope I get it!” it’s time to adjust your mindset. Dave advises taking a step back, refocusing, and doing anything that isn’t acting. Sometimes the best way to reach a goal is by shifting your gaze just for a moment. Take the pressure off and recalibrate your thoughts. You’ll come back recharged with a fresh perspective to pursue your objectives.

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

2. Appreciate the journey

Perseverance requires a heaping dose of appreciation. This means acknowledging all the wins in your life, both big and small. Even if you haven’t yet met your goal, remember that you are moving towards it and that alone is an achievement.

As Linda Gillum, Casting Director at Chicago theatre Remy Bumppo explains, “With everything you do, you’re planting seeds.” It takes time for the seeds of success to grow. As an actor, my seeds take a lot of sunshine, water, and gratitude for the little things. A win can be as simple as improving my technique or getting an audition; I can’t base my happiness on booked jobs.

Persistence becomes much easier when you notice your achievements despite those potholes surrounding you. Celebrate the small wins; they’re what milestones are built on. Even if your manager or co-workers don’t recognize your work, give yourself that pat on the back.

To stay motivated, make a mental highlight reel of your achievements. Afterwards, be ready to hit the play button whenever you need a quick pick-me-up.

3. Embrace mistakes or at least be okay with them

No matter how much you hate mistakes, they’ll keep happening. Some people seem to move on from mistakes quickly, letting them roll off their backs. For others, that’s not the case (If you’re fighting to be perfect or gain confidence I’m talking to you!). The fear to avoid mistakes can be crippling.

This is also true in acting, where you work and wait years for a five-minute audition that could change everything. However, my best work won’t come unless I live in the moment and trust my instincts. And you know what that means, things can go wrong in an instant. But guess what? I still have to dive in, and I mean all in. If I don’t risk it all, my audition will suck, and I’ll lose before I even walk through the door.

We all recognize that positives, including life lessons, come from mistakes. However, that doesn’t stop the nosedive mistakes caused on emotions and confidence. Sometimes, we do everything in our power to avoid that feeling.

“The phoenix must burn to emerge.” – Janet Fitch

Remember that there’s truth in the statement, “The biggest mistake is not making mistakes.” One way to get over your fear of failure is to make your focus on continuous improvement, not perfection. Teaching yourself to be okay with mistakes takes time but is necessary to maintain resilience.

You can allow yourself a learning curve, but it is essential to work on letting go of missteps. It takes practice to let go of the could have or would have statements. The good news is practice and persistence go hand-in-hand.

Take stock of what makes you happy in life, and turn to those things when mistakes happen. Little by little, as you learn to turn your attention elsewhere when missteps occur, you’ll train your brain to move on. This is how mistakes lose their power over you and enable you to pursue your goal with confidence.

Persistence is a state of mind. In the end, it means being kind to yourself. Know when to give yourself a break and pat on the back as you recharge your batteries. Then, you’ll find yourself able to maneuver whatever twists and turns life throws your way.

How do you remain determined in reaching your goals when it seems like the day won’t come? Let us know your advice and tips for your fellow entrepreneurs below!

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Success Advice

Dress for Success: 4 Small Fashion Choices That Make All the Difference

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When it comes to succeeding in business, making a good impression is just as much about your inner qualities as it is about your outer presentation. The fact of the matter is that your clothing and color choices, affect others’ perception of you. Believe it or not, you can achieve fashion-inspired success without splurging on a pair of Louboutins or shelling out $1000 for a designer suit. Just a few striking accessories can often complete the picture.

It may sound ridiculous that small accessories can affect the vibe you give off. It’s true, and certain accessories can even send certain messages. A recent study conducted by the University of Hertfordshire found that well-dressed male figures (whose faces were not shown) were perceived to be more confident, trustworthy, and well-to-do. Even minor adjustments to their clothing, such as adding on an accessory or more closely tailoring the suit, impacted these impressions.

However, our clothes not only impact the way others perceive us, but the way we perceive ourselves. A study conducted by the Scientific American, found that those who “suit up” performed better in cognitive tests. It suggests that being well-dressed releases more testosterone, which in turn increases confidence.

This allows well-dressed professionals to negotiate better deals, and in the long run, potentially make more money. So, maybe you’ve got the clothes, but what are the finishing touches you can put on your outfit to send an even stronger message? See below!

1. Wear a watch

A beautiful watch makes all the difference – and this goes for men and women. Even a simple button-down and jeans, or plain-colored dress, can be exponentially stylized by a standout watch. Charismatic individuals tend to talk more with their hands, too, as this captivates their listeners. Wearing a flashy wrist accessory like a watch will make your points even more engrossing. Furthermore, wearing a watch sends a subconscious message: you’re always on time. Individuals who wear a watch can always keep track of time and therefore, will never be late to a meeting.

“To me, clothing is a form of self-expression – There are hints about who you are in what you wear.” – Marc Jacobs

2. Tie it off with a tie pin

The one criticism of men’s business fashion is that it lacks variety. Let’s face it, while women have an infinite number of patterns, dress lengths, colors, and sleeve styles to choose from, men are pretty much locked into one outfit: the suit. You can buy one in suede, another in navy blue, throw in a paisley tie, but it’s simply not enough.

Adding on a tie pin will make a significant difference. Not only does it add a little shimmer to an otherwise dull suit, but it adds personality too. The kind of tie pin you choose says a lot about you. Maybe you’re a simple guy who just likes sterling silver, or you may choose to tout your school pride by wearing the colors of your alma mater (which, by the way, can also make a great conversation starter).

You can also create custom tie pins that feature the name of your company, or perhaps a saying that you’re fond of. The options are limitless.

3. A quality briefcase

It doesn’t even matter if you have nothing to carry around, the key is to never show up empty-handed. A quality leather briefcase is an important asset for men and women. Backpacks and most handbags don’t signify professionalism. A briefcase, on the other hand, symbolizes professionalism and importance. After all, what else would you carry in a briefcase except for a load of important documents and files, right?

The truth is, it doesn’t matter if all you have in your briefcase is a Kit-Kat Bar. All that matters is that it’s by your side and contains the essentials – a beautiful silver pen (perhaps with your name engraved), a notepad or iPad, and business cards that can be pulled out in a flash without having to rummage through your pockets.

“You can have anything you want in life if you dress for it.” – Edith Head

4. Nice sunglasses

It’s a sunny day and you’ve got a working lunch across town. Rather than squinting your way from Point A to Point B, top off your look with a pair of stylish sunglasses. Not only do these send a more casual vibe when tucked in your pocket, but the right sunglasses can give you a sleek aesthetic (think 007, but with business lunches). Wayfarers a la Audrey Hepburn and aviators a la Tom Cruise are the go-to choices for business professional sunglasses. You can’t go wrong with either of these styles.

The bottom line is that you choose how you wish to be viewed. The lesson here is much akin to the old adage: “don’t dress for the job you have, dress for the job you want.” And if you have the job you want, don’t send your fashion choices to the sidelines. Not only can clothes/accessories indicate our knowledge and experience, but also our authority.

How has a nice outfit helped you in your professional career? Comment below!

Image courtesy of Twenty20.com

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