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3 Mind Hiccups Every Entrepreneur Should Avoid

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You are an entrepreneur, and possibly a good one. However, there have been some roadblocks standing in your way the past couple of months and perhaps you don’t understand why. It’s okay. Many entrepreneurs go through rough patches and slow months, but the one’s who end up getting out of the slough are the entrepreneurs who understand these three things.

You’ve had the power all along. Now you can understand how you to overcome your marketing misfortunes by avoiding these three things:

1. The “I will never fail” mentality

You already understand marketing your business is difficult sometimes and, whether you’re going it alone or you have a small team in place, there will be days when you get tired of always failing. Don’t get me wrong, it’s important to have this mindset, however, it’s even more crucial to understand you will eventually fail at some point.

Most entrepreneurs can’t wrap their brain around this idea because they believe everything they test or try should work. This mindset eventually leads to total annihilation of their business which is why most marketers usually quit after the first couple of months. When you avoid this pitfall and begin to understand that failing isn’t bad for your business, it simply teaches you another way you shouldn’t be doing something.

Failure is a great way to build a great business. You will learn from your mistakes and adapt accordingly. There has never been a great business person who didn’t fail a lot while they built their business.  The entrepreneur who uses failure as a teaching moment, or as an opportunity to rethink the avenue they are taking, is going to be the one who will succeed in their business.

“Failure is an event, not a person. Yesterday ended last night.” – Zig Ziglar

2. Falling into the negativity trap

Have you ever read the book The Secret? This book shows how negativity can breed a negative life. Whereas events you respond to negatively will come back to you in a negative manner. Essentially, once you fall into the negative world, it’s hard to climb back out of because thinking positive while the whole world is crashing down around you is hard to do.

But you’re already doomed for failure. Do you know why? It’s because humans are wired to be negative. So, in a sense, you’re fighting your very nature to train your mind to become positive. This study shows how we process negative data faster than positive data into our brain. In order for the good to get in it takes an extra 12 seconds to travel from temporary into long-term memory.

That’s a long time. In that amount of time, your brain has already processed and recovered the negative data and is already reacting to it. In order to keep from ripping your hair out by the roots, you need to follow these little steps.

3. Becoming angry or fearful

While anger is one emotion you can use to attract action to your business, it’s not recommended for you personally. You remember the famous line Yoda said to Luke? “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

There is truth to this statement. As an entrepreneur, you are constantly fighting an uphill battle. You may feel like you’re up for the challenge when you start, but even the most resilient entrepreneurs feel the emotional burn after a while.

It begins with fear. The fear of failure, as I discussed above, can start this whole process. Why isn’t my business picking up like I think it should? How am I going to meet the standards of my target audience by myself? Why isn’t my business being noticed?

All of these questions are fearful thoughts which run through your mind. There is one tip you should remember to ensure your mind controls the fear, not succumb to it. Accept the consequences.

I was at the grocery store last week and noticed a little boy screaming for a certain type of candy he wanted. His mother denied the request and kept walking. The child began to cry even louder because he wasn’t able to get what he wanted. Acceptance is a large factor when fear is concerned. Trying to resist your emotions is like a baby trying to tackle a running back. It’s just not happening.

You will feel fear. However, when you accept it, it means you are in control. Fear doesn’t have to mean you need to run away. In fact, the fight or flight syndrome is something we are all ingrained with. When the brain processes fear, it processes it the same way as if someone had a gun to your head.

Acceptance will grant you the sanity you need to push forward and allow yourself to adapt to the ever changing model of entrepreneurship.

“I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan

You will make mistakes and you will fail tremendously. As an entrepreneur you should always be aware of the state of mind you allow yourself to dwell in every day. Each one of the mind hiccups have blasted many hopeful entrepreneurs out of the water. Take note of where you’re at mentally every time you begin work for the day and you can avoid these traps.

Do you have a helpful tip in which you use to stay positive about your business? Leave your thoughts below!

Jennifer Spencer is a serial entrepreneur who currently serves as Head of Marketing of AppMasters.co, an app marketing agency. She is also the founder of Accelerant PR, a digital branding agency focused on helping startups write and share their stories. She is a passionate storyteller, online marketer and social media specialist.

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By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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