You secretly envy celebrity entrepreneurs. Their prosperity is as inspiring as how they became wildly popular. There’s one extraordinary trait among these entrepreneurs who serve massive audiences, elevating their empathy gift.
Empathy benefits for high achievers come from careful reflections. Examples of their empathetic nature reveal insights YOU can copy. Insights that bond you closer with your audience.
Here are 10 benefits and insights of admired, empathetic entrepreneurs:
1. Earning loyal fans through vulnerability
The ‘Bufferoos’ of Buffer openly communicate they value and care about their staff and audience.
Tuning into his empathetic mindset, co-founder Joel Gascoigne knows fans appreciate vulnerably disclosing business mistakes. They empathize with the team’s painful loss.
“The mistakes we make don’t just affect product features. They affect people’s lives. No amount of optimism could prepare Buffer when we had to tell 10 talented teammates their journey with us was over.” – Joel Gascoigne
2. Creating virtual interactive experiences from reciprocal comments
Either Jon Morrow or his Smart Blogger’s guests hang out in the blog comments on publishing day. Jon and his team are empathetic pros at offering what their audience wants. In exchange for loyalty, blog fans receive personal replies, free advice, recognition, and blog topic input. Loyal fans eagerly await their weekly virtual conversations.
3. Considering online visitors’ point of view
Brian Carroll, Founder of B2B Lead Blog stresses that new customers and website visitors want to be treated as people –not as leads, email addresses, traffic, or conversions. Brian’s empathetic advice for content access considers online visitors’ point of view.
“Use your empathy and put yourself in your customer’s shoes. People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. That’s why you shouldn’t put your best thinking behind web forms and registrations pages.” – Brian Carroll.
4. Mastering attention-grabbing among a sea of choice
The head of I Will Teach You to be Rich, Ramit Sethi writes email subject lines by tapping into his empathetic ability. He understands what subjects evoke his readers’ emotions and curiosity. Later, readers are tempted to respond to Ramit’s thought-provoking questions.
Would YOU reply to these? Subject: “What I believe but cannot say” Email closure: “P.S. Just for fun: What do YOU believe that you cannot say? Hi reply and tell me. I’ll keep it anonymous if you want me to.” Ramit Sethi
5. Adding fireworks to empathy
Marie Forleo combines her contagious personality and empathetic charm. Drawing upon her contagious audience connection –Marie shares tough, heartfelt advice for motivating her audience. “Test your ideas in private so you don’t publically announce every time you’re going to try something new.” Marie Forleo
6. Fully revealing discoveries at no cost
Pat Flynn from Smart Passive Income reveals his proven results without charging his audience. Communicating openly –from income reports to business processes is what empathetic Pat knows his audience loves. He speaks from his inner self when sharing opinions and advice.
“RAOK = random acts of kindness. You should do something to acknowledge that a reader or viewer did a RAOC for you. Perform your own ROACK. Randomly reply to a comment by reading it out and sharing with your viewers or readers.” – Pat Flynn
7. Matching your audience’s reality and perspective
Jill Smokler with Scary Mommy understands and lives her mom readers’ reality. Readers crave the relatable blog topics. They resonate with the emotional tone. Scary Mommy’s empathetic perspective unites their readers. It matches what they believe and value: Parenting doesn’t have to be perfect to be ideal. “All of the parties I didn’t get invited to as a kid came flooding back.” Jill Smokler
8. Enhancing what’s most appealing for your audience
Joel Brown with Addicted2Success understands what empowers and inspires his ambitious audience. He shares inspirational wisdom through his success secrets, along with discoveries from interviewing wildly prosperous people. Joel’s empathetic talent keeps viewers coming back. They’re treated to watching Joel discuss prosperity habits surrounded by breath-taking, exotic scenery. 7 million dollar habits Joel reveals from super high achievers…
“First thing in the morning knock out high, heavy tasks as your willpower is high. Daily exercise heightens activity in your prefrontal cortex. This part of your brain is used for making executive decisions. Visualization helps your goal setting direction.” – Joel Brown
9. Turning emails into privileged conversations
Chris Brogan personally and promptly replies to hundreds of weekly emails from his exclusive tribe. Reading these responses heightens Chris’ empathetic view. By drawing attention to tribe members’ updates and accomplishments –Chris unites his members.
“Believe it or not, just by electing to receive this letter, I consider you part of my monchu. I’m lucky to have you in this one family.” Chris Brogan
10. Impacting people’s lives through trust
Larry Page of Google relies on his empathetic character for prioritizing users’ high privacy values.
Approval for beneficial access should respect people’s informed privacy rights. Trusting beneficial privacy requests could have life-altering results, i.e. exclusive medical treatment.
“And when someone accesses your medical record, a research doctor, you could see which doctor accessed it and why. You could maybe learn about what conditions you have. I think if we just did that, we’d save 100,000 lives this year.” – Larry Page
Marketing has evolved since these empathetic entrepreneur celebrities were becoming affluent. There are substantially more options for customers. While mapping out your entrepreneur success journey, put on your empathy glasses.
Elevating your empathy gift deepens the human connection with your audience and customers. This connection strengthens trust for bonding with you. Contemplate the insights how celebrity empathetic entrepreneurs bonded with their audience.