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Success Advice

7 Steps to Building Real Relationships With Influencers

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They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your “net influence” is equivalent to the five closest people in your network. So how do you build a network of influential people and start becoming an influencer yourself?

Here are seven steps you need to follow to create real lasting relationships with influential people who will help you increase your net-influence:

Step 1: Know Yourself

Before you can build a relationship, you need to know who you are and the message you want to put out in the world. The worst thing you can do is to start trying to building relationships without any understanding of how that relationship is in line with your interests, goals and objectives.

Step 2: Know them

In order to connect and build a relationship with anyone, you need to understand who they are. This means going beyond the most common information people know about them and digging deeper into their posts, their conversations, their interviews and identifying what they’re really about.

What are some of their un-commonly known interests? What are some topics they consistently talk about that are important to them? What are some of the challenges they’re facing? The more you know about them, the better you can connect and add value to their lives.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Step 3: Show Up

Influencers are often omni-present, meaning that they’re seen and heard on several different channels and venues at the same time. So the more you can show up and add value, the more likely you are to be on their radar. Do some research on the type of content their posting on different social networks, find out which conferences they’re speaking at, listen to interviews and podcasts where they’re being featured on and just show up to support them in whatever they’re doing. Don’t worry, you won’t be considered a stalker if you do this. You’ll be seen as an advocate for their brand and message.

Step 4: Add “Remarkable” Value

Something you hear when discussing building relationships with influencers is the need to “add value”. But an important point that is often missed is that the value you put needs to be “remarkable”. Sometimes it can be as simple as posting engaging comments or questions on one of their social media posts, or as intricate as sending them a care package with something you heard they needed. If you’ve done your homework from Step 2 and know who they are and what makes them tick, then adding value shouldn’t be too difficult.

Step 5: Be human

There is something to be said about people who can act “human” on social media. It’s as if people lose their humanity and become these self-serving, egotistical, monsters who are “too cool for school” putting up a façade of the image they want to give instead of who they actually are. Real relationships come from being authentic, bringing your guard down, letting people in and showing both strengths and weaknesses.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

Step 6: Be consistent

Building real relationships takes time. That’s why it’s important not to get discouraged and to remember that influencers have many people asking for their attention. So if building a relationship with them is important to you then you will need to be consistent and put in the time.

Step 7: Find opportunities to collaborate

Once you’ve had a few meaningful interactions with the influencer you’re trying to build a relationship with, now is the time to reach out with a collaboration offer. Remember this is not about you, it’s about them. So you need to focus your offer on helping them. This is your opportunity to take Step 4 to the next level and become someone remarkable in their lives.  

Follow these steps and you’ll start building real relationships with people who will help you increase your “net influence”.

Which step do you think is the most important? Let us know in the comments.

I’m Sina Fak. I believe the greatest businesses in the world are creating something more than just a product or service. My mission is to understand the motivations behind human decision and work with people and organizations who are out to make the world a better place.  You can learn more about me on my website and connect with me on LinkedIn.

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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productivity habits of great minds
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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Social media is one of the greatest marketing tools in 2025. According to a recent study, some 86% of marketers globally use platforms like Facebook and Instagram for advertisements, while 94% use it for content distribution.  (more…)

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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how to build self-confidence through action
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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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