Connect with us

Success Advice

What 46 Intelligent, Insightful & Truly Amazing People Taught Me About Success

Published

on

It’s September. School just started again, yet I won’t be going back this fall (gasp!!!)Instead, I’m taking a year off from school in order to take control of my own education, and will be documenting all of my experiences on a new blog I just launched called The Gap Year Experiment.

With no curriculum to follow, and a world full of opportunities now available at my fingertips, I had to decide what things were most important to learn. What are the skills, experiences, and habits I could create during my “gap year experiment” that would help me get the most out of the next 365 days of my life?

To answer that, I asked some of my mentors, friends, and role models to give me their 1-3 sentence responses to the following question:

Knowing what you do now, if you could have taught yourself and/or done one thing at

18 years old to create a better foundation for your future success, what would it have been and why? The responses have been incredible! Business celebrities like Tony Hsieh, the Founder of UGG Australia, and the Founder of the Make-A-Wish Foundation, as well as a variety of professional athletes, New York Times bestselling authors, professors, entrepreneurs, and creative types, all chimed in with words of wisdom, and their collective insights will become my curriculum over the course of this next year as I take on various experiments designed to instill in me these same lessons I’ve been advised to learn.

These lessons, as I quickly came to realize, were too valuable for me to keep to myself, so without further adieu, here is what I learned.

 

SUCCESS IN BUSINESS

1) “When I was 18, I was full of dreams, energy and excitement. I couldn’t wait to graduate and start making money. I saw an Opportunity to go into business with my brothers and I seized it! I Worked hard and Never gave up. Years later, I started reading and filling my mind with ideas and Inspiration. It changed my life and my career took off! If you are just starting out don’t wait. Time is your most precious resource. Invest it. Use it well. Start now!” – Peter van Stralen, CEO of Sunshine Brands

2) “Be unapologetically true yourself, both in business and in life, and broadcast who you are to the world. The right people will eventually find you.” – Tony Hsieh, CEO of Zappos

3) If I had been focused on my future, I may never have had this one. If I had been focused on foundations, I may never have built one. If I had been focused on success, I may never have achieved it. You have to do what you love because you love it and not for any other reason. And so I have nothing to teach my eighteen-year old self because it’s my eighteen-year-old self that my present-day self should be learning from.” – Neil Strauss, NYT Bestselling Author

4) “By eighteen, I had worked four summers on the construction crew of my dad’s company, held after school jobs in gas stations. I also cleaned a bakery, and after leaving high school worked on a road-building crew to make the streets for a new subdivision in my home town. Without a doubt it was the diversity of the people that I met during this time that expanded my view towards becoming an entrepreneur, versus following the typical University-to-life career path of my friends. I narrowly avoided joining a bank in a coastal town so I could surf every day, when the local grocery store owner took me aside and said, ‘You have so much you can do with your life, so get out and explore.’

So, looking back I would not wish to have changed anything. Traveling was the most critical step in me seeing opportunity, especially the fact that nobody in America owned sheepskin boots, while the product was everywhere in Australia, which ultimately led to UGGs.” – Brian Smith, Founder of UGG Australia, Author and Speaker

 

FINDING MENTORS

5) “To create a better foundation for success, I would have welcomed the advice of working with a mentor sooner. I was quite independent early in my career (few female mentors were available), thinking that dependence on others and asking questions were a sign of weakness, as was failure. Instead over time, I learned that I didn’t have to go it alone. The goal of a mentor is to shorten our learning curve. Failure wasn’t an option early on; now it is the only option. Fail Faster, Succeed

Sooner, is part of my philosophy. The power of relationships, particularly of a mentor and a mastermind, means that I can ask for the help and expertise of others to move forward more quickly.” – Dr. Cheryl Lentz, The Academic Entrepreneur

6) “The best foundation is built on someone else’s mistakes. Find a mentor about 10- 15 years older and grab onto their wisdom. Competition is too stiff to allow for many mistakes of your own!” – Bud Moeller, Former Partner at Accenture and Professional Race Car Driver

7) “Though it can be tough, force yourself to be in situations where you feel like the dumbest person in the room. Constantly surround yourself with people smarter than you, but don’t allow it to intimidate you; instead, use it as an opportunity to learn.” – Nick Arnett, Summit Community Development Manager for the Thiel Foundation

8) “If I could have done one thing at 18 to better my foundation for success, I would have become an apprentice. I would have spent a lot of time reflecting on areas that fired me up, and then I would have found those who were absolutely CRUSHING it in these fields. I would rank them sequentially, and then reach out to them individually describing in detail how I could ADD VALUE to their lives in exchange for learning from them. Would I get a lot of no’s? YES. Would I keep persevering until I found a mentor? YES. What you put out in the universe becomes a magnet…and this magnet would result in a powerful mentor to guide me through my late teens, early 20’s.” – John Lee Dumas, Founder of EntrepreneurOnFire

 

ON BUILDING SKILLS

9) I would have taught myself more programming languages. At 18, I had dabbled in computer science a little bit and could build a blog, but that was about it. If I could go back and teach myself anything, it’d be more programming languages. There’s something incredibly powerful about being able to sit down at a computer and prototype an idea in a weekend without having to call upon your “techie” friends to help you.” – Stacey Ferreira, CEO of AdMoar, Co-Founder of 2 Billion Under 20

10) “If I could have taught myself one thing, it would have been how to get over my early fear of cold calling and cold approaching individuals I don’t know. So many of The Muse’s biggest successes are due to cold outreach, and I wish I’d forced myself to get comfortable with this a lot sooner!” – Kathryn Minshew, CEO of The Muse

11) “I would have started writing sooner than I did. Oh, sure, I wrote the occasional article. Today I write weekly, if not even more often. I focus on customer service and experience, and as a result have written hundreds of articles, with minimal repetition. My ideas are generated from the books I read (about one every two weeks) and the dozens of articles I read, or at least look at, weekly. This keeps my mind sharp, at the top of my game, and on the cutting edge of new information, and the amount of writing I do now positions me as an expert and thought leader in my area of expertise.” – Shep Hyken, customer service expert and NYT bestselling business author

12) “When I was 18 I wish I would have known and understood the power of email marketing. Yeah, that sounds drab and boring, but the email algorithm doesn’t change. If people opt-in to your email list, they want your content and they’ll get it in their (sacred) inboxes. Social media is great, but when you have zero control over when things change on those platforms, being able to reach followers and Likes can become impossible.” – Jason Surfrapp, Author of Creativity for Sale, Founder of IWearYourShirt.com

13) “Genius Networking and Marketing. Those are the two capabilities that create a foundation of future success better than anything I’ve learned about. Marketing is the way to positively impact millions (even billions) of people, and Genius Networking is the way to get in front of those people.” – Joe Polish, Founder of the Genius Network

14) “I would have studied how to be better at sales because it is one of the most important skills for business and life. I would have also written down short term and long term goals for myself both personal and professional so that I could have had better direction and focus.” – Nick Friedman, President and Co-Founder of College Hunks Hauling Junk

15) “It comes down to the work. If you want to do something and someone is outworking you…if you fail, then it is pretty much your fault…If you’re working harder than everyone else, than your chances of succeeding are so high!” – Com Mirza, Entrepreneur, Venture Capitalist, and Author

 

ON HABITS

16) “The difference between successful people and everyone else is what they do daily. Developing productive habits and working them every day, over time will always lead to success. At 18, I would have asked myself, ‘What are 3 things you can do daily that will bring you closer to your goals?'” – Kyle Fogg, Professional Basketball Player and Former Guard for the University of Arizona

17) “Well, I am not 18 yet, so I don’t know. So I will go back to 14 year old Jacob. I would tell 14 year old Jacob not to focus on achieving a grade in a class but rather to focus on understanding the concepts behind the grade. It is not the end result, but the process that matters.” – Jacob Barnett, World’s Youngest Astrophysicist

18) “There is a difference between wanting something and it being non-negotiable. When shit hits the fan, you’ll find excuses for the former, but the latter will get done. Choose your non-negotiable consciously, for they will be rooted in pleasure and pain avoidance if you don’t.” – Connor Grooms, Founder of One Month Master

19) “I always had a thirst for knowledge. If I knew at age 18 what I know now, I would have listened more carefully.” – Ron Klein, Inventor of the Magnetic Strip Credit Card Validity Checking System

20) “I would have taken the time to learn how to listen earlier. Learning about non-
violent communication and how to take feedback has been integral to both my personal happiness and professional success.” – Dale J. Stephens, Founder of UnCollege

 

ON HEALTH

21) A commitment to lifelong physical health. It’s something that everybody talks about all the time (not just pro athletes), but so few of us give consistent effort to maintaining it. I remember the moment it hit home for me was when I came across a quote from the Dalai Lama on humanity: he said that what puzzled him most about mankind is that ‘we sacrifice so much of our health in the pursuit of money, only to later spend so much of our money to try and recuperate our health.’ So true.” – Collete Davis, Professional Race Car Driver and Co-Founder of TechDrive

22) “When I was 18, I was a pretty angry kid. If I knew about meditation back then as I do now, I would have been able to train the mind to stay in the present moment and not let the outside environment cause me any difficulty. Meditation has taught me how to bring an intense level of concentration, focus, and passion to my work, while at the same time being able appreciate all the beauty in the world.” – Jeffrey Zlotnik, Founder of The Meditation Initiative

23) “I wish I’d focused more on creating habits and processes that made *the moment* better, rather than working for future outcomes. There were so many times when I punished my body — all-nighters, drugs, sitting and staring at screens all day — in the name of “tomorrow.” If I’d pulled my head up and actually worked in the moment, I would have preserved my body and sanity (and still achieved all those goals). I also would have been more bold. No apologies, no holding back.” – Charlie Hoehn, Keynote Speaker, Author of Play It Away, and Marketing Expert

24) “I wish I would have focused more on developing self-awareness in all areas of my life ranging from the activities that excited me to what worked and what didn’t. One of the things I realized over the years, is that the first step to improvement is awareness, which requires listening! Only then can we find a better path.” – Scott Britton, Founder of Life-Long Learner and The Competitive Edge Podcast

25) “I really believe that knowing one’s self can help you with everything in life, from how to achieve your own personal goals to working and communicating with others. I’ve found that understanding my Enneagram Type and also my Personal Insight Inventory from InColor Insight has helped me develop a foundation for improving my relationships and achieving my goals.” – Hiten Shah, Co-Founder of KISSMetrics

 

LIFESTYLE DESIGN

26) “What I would tell my younger self is that everything always works out. No matter what decision you make, everything always works out. No matter what direction you take, everything always works out. You may not know it at the time, but each and every time you look back, you will know in your heart that it’s true.” – Kym McNicholas, Emmy Award-Winning TV Personality and Executive Director, Extreme Tech Challenge

27) “I would have taken a one-year deferral on going to Columbia University, and asked my uncles whether I could go live with them and work in one of their new companies in New York or California. I had extended family doing really interesting things in venture capital and artificial intelligence, but I just never thought about capitalizing on those family connections and learning what I could about business and real life. If I’d have done that, I could have entered college with more maturity, ambition, and perspective.” – Dr. Geoffrey Miller, Associate Professor at The University of New Mexico

28) “I would have taken statistics in college, had more sex, and married rich. (In that order.)” – Nancy Lublin, CEO of DoSomething.org

29) “I would tell myself to embrace learning as the gateway to your possibilities. Mindfully pursue all forms of learning – both formal and informal – as a life-long journey and document your insights along the way. Take time to reflect on your life’s vision and purpose and pivot and reinvent yourself as needed to realize your aspirations.” – Sophie Vlessing, Senior VP of Strategy and Innovation at Kaplan

30) “Base your life on integrity, character and accountability. Your destiny is what YOU make it. Live each day with courage. Take pride in your work. Always finish what you start. Do what has to be done. Be tough when you have to, but be fair. When you make a promise, keep it. Remember that some things aren’t for sale. Learn from your mistakes. When you’re wrong, admit it and move on.” – Frank Shankwitz, Founder of the Make-A-Wish Foundation and RippleEffect.org

 

RELATIONSHIP-BUILDING

31) “The teaching most beautifully taught to me by my friend and mentor Annie Lalla-Pagan is that falling in love and doing whatever it takes to stay there is the surest path to self actualization/enlightenment. If I were to teach my 18 yr old self anything, it would be specifically to take the path of gratitude and intimacy.” – Anthony David Adams, Co-Founder of PRMatch.com

32) “Much of my success has been the result of surrounding myself with good people-many of whom I met simply by asking if they’d get a cup of coffee with me. I wish I’d started asking at 18 rather than 22!” – Megan Gebhart, Author of 52 Cups of Coffee

33) “As Charlie ‘Tremendous’ Jones has shared…’We are the same today as we will be in five years except for the people we meet and the books we read.’ Surround yourself with winners and you’ll become one too. Place positive and encouraging information in our minds and again, we absorb that wisdom.” – Greg S. Reid, NYT Bestselling Author and World-Renowned Speaker

34) “At 55 years of age, having spent most of my working life in the spotlight, whether in front of a camera, on film sets, or on stage, most people find it hard to believe that I was once very shy. It was hard for me to connect with others and it didn’t really seem to matter at the time. After I started working as a entrepreneur in my late 30’s, I realized just how important the creation of relationships (whether with family, friends or in a working environment) would be. I would let me 18 year old self know just how important healthy, close-knit, and sharing relationships are for your mental and emotional well-being.” – Clarissa Burt, Clarissa Burt International

35) “If I could have taught myself one thing at eighteen years old to create a better foundation for my future success, it would have been to put myself out there and make as many connections to people as possible. The more connections and good impressions made, the more job offers and opportunities you receive. I would have also taught myself not to just make these connections, but to attempt to sustain them as well.” – Mariah Spears, Top 20 Finalist on So You Think You Can Dance Season 10

36) “Personally, I would have loved to learn the art of psychic income (when you do things for other people as a gift with no thought of return) and relationship-building before 18 so I could leverage relationships with mentors who would have changed my life earlier. I would have loved to have read Napoleon Hill’s Think & Grow Rich and all of Earl Nightingale’s trainings as well.” – Patrick Carney, The Artiste

38) “When it comes to relationship-building…1) Love yourself. 2) Forgive yourself (and others). 3) Focus on what you want out of your partner, not what you don’t want, and frame it as though you have it NOW. Everything is energy, and you get what you focus on. 4) If you have a relationship that ends or one that you were hopeful about that ended up not lasting, don’t let your disappointment get the best of you. 5) Learn about trust, commitment, and surrender. 6) Give all you have. 7) Receive all that is given. 8) Have lots of great sex! If you don’t yet know how, figure it out!!!” – Ben Rode, Co-Founder of Explosive Sexual Healing

39) “Early in adult life, many of us expect to find “the one” life partner that will instinctively address our desires and comfort our sorrows..Such soul mates are like unicorns, almost real, difficult to encounter, impossible to capture. Sometimes brief moments in a loving relationship can be most impactful among our lifetime of experiences. The quality of a relationship can’t be measured by how long it lasts; relationship quality is measured by loving intensity in melding of souls, if even for a touch, glance, or a moment. That moment can impact our whole lifetime. After 17, I learned a truth: love, life, and relationships are moments.” – Reese Jones, Venture Strategist, Associate Founder at Singularity University

40) “When I was 18, I was a poor kid from Pittsburgh heading to Yale, not feeling I fit in even before I arrived. I was ashamed of my background and felt others wouldn’t accept me for who I was. I would have coached me in the following ways: 1) Take a couple people into your confidence who you feel you can trust and share deeply with and let them ‘have your back.’ 2) Put a relationship action plan together and don’t forget your peers…spend more time earning the respect and building the long term relationships with the exceptional people who will grow up with you to change the world. 3) Learn how to love. You spent your young life looking for sex and trophies who you thought helped you feel good about yourself. Make intimacy a priority and if that means preserving yourself, your time, and your sexuality for those you love and waiting till you figure that out, that’s OK. 4) Spend more time getting to know your dad and being open with him. You are not going to have him much longer.” – Keith Ferrazzi, NYT Bestselling Author of Never Eat Alone and Who’s Got Your Back?, and CEO of Ferrazzi Greenlight

 

AND MORE…

41) “My only regrets in life, both professionally and personally, is when I was not loyal or truthful to the people who helped me along the way. If I had done what was taught to me as a child throughout my life, things would have gone much easier.” – Bill Allen, Author of My Rad Career and Hollywood Actor

42) “All things considered, I couldn’t ask for a better experience in my 36 years. But we are living in a globalized era, despite the fact that many people never see beyond their corner of the world. At 18 again, I would travel and immerse myself in as many cultures as possible so that I could understand people and economies more fully later in life” – Ted Alling, Partner at Lamp Post Group

43) “I would have asked my 18-year-old self about lessons to teach my 13-year-old self, and then followed them. One would have been that it’s more important to be respected than liked. Another would be to do fewer magic tricks, because some people think magicians are creepy.” – Adam M. Grant, Ph.D. Wharton Professor and author of Give and Take

44) “When I was 18, I was busy learning a variety of skills, some of which ended up being helpful while others ended up being useless. This is fairly normal, I think. But in addition to learning skills, I also felt pretty unconfident and insecure about a lot of things. So if I could have go back and teach myself something, I don’t think it would be a specific skill; it would be more of a pep talk. I’d say, ‘Hey, 18-year-old self, keep working on stuff. Someday you’ll make something that matters to people. It’s okay if you get frustrated, but don’t hate yourself and don’t be unkind to others just because you don’t always see the path that lies ahead.’ Oh, I might also bring myself back a fake ID from the future. It would have made a few other things easier.” – Chris Guillebeau, NYT Bestselling Author and Founder of The Art of Non-Conformity

45) “I would have told myself to embrace fear. Fear isn’t always a sign of danger; sometimes it’s an internal reminder that you’re lacking a skill or knowledge that you need. The most powerful, inspirational people learn to use it as fuel rather than letting it restrain them or cause them to want to limit the success of others. I’m inspired by people who seize the alarm that fear provides and refuse to let it stop them from growing, learning, and standing for the things in which they believe.” – Seth Rogin, Chief Revenue Officer of Mashable

46) “Having made a wealth of mistakes in my life, it is interesting that you ask about what I would tell myself at 18 because what I did at 18 was the smartest thing I ever did and would unequivocally recommend it to any 18-year old. I spent two years living in Argentina as a volunteer for my church. While not everyone feels a connection to a faith, I would encourage everyone to spend a year or two at that age volunteering for a cause you believe in. Nothing will build a stronger foundation for your future than the growth you’ll make devoting yourself to serving others.” – Devin Thorpe, Champion of Social Good

– – –

I feel so fortunate to have shared these amazing individuals’ words of advice with you, and, as previously mentioned, this collective modern-day “foundation for success” will become my curriculum as I embark on The Gap Year Experiment. Head on over to the newly launched site to receive more words of advice and follow the ultimate learning journey I am undergoing in order to help you take control of your own education.

Thank you, and cheers to your success!

 

(BONUS POINTS: “Comment” below with your favorite lessons from above, and share your thoughts after hearing what Tony Hsieh, the Founder of UGGs, pro athletes, and others have to say about establishing a foundation for future success!)

Jared Kleinert is an entrepreneur, TED and keynote speaker, and award-winning author who’s been named USA Today's "Most Connected Millennial" after spending years identifying and connecting hundreds of the world's smartest and most talented Millennials. His next book 3 Billion Under 30 is out now, and you can get 5 free stories from his new book atwww.3billionunder30.com. You can also say hi at jared@3billionunder30.com.

Advertisement
11 Comments

11 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

From $0 to $15 Million a Month: Breaking Down the Best Online Business Offers in the Market

Published

on

Image Credit: Addicted2success

When you have a vantage point that allows you to see the inner workings of over 5,000 businesses, patterns start to emerge.

Recently, Cole Gordon sat down with Daniel Fazio, founder of List and Client Ascension, to dissect the absolute best offers they’ve ever seen.

Between the two of them, they broke down the spectrum of business scaling. Daniel shared the most reliable offers to take a beginner from $0 to $250,000 a month, while Cole revealed the “nuclear” offers pulling in anywhere from $5 million to $15 million a month.

Whether you are just starting out or looking to scale into the eight-figure range, the secret to massive growth almost always lies in the structure of your offer. Here is a breakdown of the most lucrative business models and offers operating in the market today.

Part 1: The Best Beginner & Intermediate Offers ($0 to $250k/Month)

If you are starting from scratch, you lack case studies, authority, and capital. The best offers for beginners are those that require high “logistical intensity” (doing the hard work clients don’t want to do) or completely remove the risk for the buyer.

1. Performance-Based Cold Email Lead Gen When you have zero credibility, asking a client for a massive retainer plus ad spend is an uphill battle. The solution? Performance-based cold email. You charge a nominal tech fee (e.g., $500/month) to cover inbox costs, and then charge a flat rate (e.g., $300) for every qualified sales call you book for them. It’s a no-brainer for the client, and as a beginner, your only job is to put your head down and work.

2. Done-For-You Cold Calling Cold email has become highly saturated. Because software made it incredibly cheap to send thousands of emails a day, response rates have plummeted. Enter: Done-For-You Cold Calling. Because building, training, and managing a team of cold callers is exceptionally difficult (high logistical intensity), almost no one wants to do it. If you can provide this service, you face very little competition. It yields vastly more meetings than cold email, allowing you to charge premium retainers ($6k–$12k/month).

3. The “Trojan Horse” E-commerce Email Setup There are thousands of agencies pitching monthly email marketing retainers to e-commerce brands. To stand out, you have to spin the offer. Instead of pitching a retainer, pitch a one-time setup: “We will build 52 emails across 9 automated flows for a one-time payment of $4,000. No retainers.” Once they get on the phone and agree, you hit them with the pivot: “We also have a monthly management service for $4,000/month. If you sign up for that, we’ll waive the $4,000 setup fee.” This structure gets a massive percentage of prospects to happily agree to the retainer.

4. The Offshore Talent & Staffing Agency ($2M–$8M/Month)

If you want an offer that practically sells itself in any economic climate, look at offshore staffing. While selling coaching or consulting requires you to convince a business owner to take on a new expense, selling offshore talent is the ultimate “$20 bill for $1.” It actively lowers their overhead while increasing their output.

Agencies and placement firms are rapidly scaling past the $5 million a month mark by sourcing, vetting, and placing highly skilled offshore talent (typically from Latin America, the Philippines, or Eastern Europe) into US-based companies. Whether they are placing appointment setters, executive assistants, or media buyers, this offer is nuclear for three reasons:

  • It Eliminates High Logistical Intensity: Sourcing, interviewing, and testing 500 overseas candidates to find one absolute rockstar is exhausting. Traditional business owners do not have the time or the systems to do it. They will gladly pay a $5,000 to $10,000 placement fee—or an ongoing monthly markup—to have that friction removed entirely.

  • Massive, Immediate ROI: If a US-based founder can hire a top-tier, bilingual operations manager for $3,000 a month instead of an $8,000-a-month domestic equivalent, the service instantly pays for itself. It is a mathematical win for the client’s profit margins.

  • Extreme Stickiness: Once a founder integrates a talented assistant or setter into their daily workflow, they never want to let them go. The churn rate drops to near zero, making this one of the most stable, high-margin recurring revenue models in the B2B space today.

5. In-Person Content Agencies for Traditional Businesses Selling remote video editing to a marketer is hard—they already know how to do it. But selling an in-person content creation service to a local home service provider, financial advisor, or medical clinic is a goldmine. Because you are physically going to their location, setting up the cameras, filming them, and taking the footage home to edit, you are removing 100% of the friction. Because of that logistical effort, you can easily charge $5,000 to $7,000+ a month.

Part 2: The “Nuclear” Advanced Offers ($5 Million to $15M+/Month)

Once you move into the elite tiers of business, the mechanics of the offers change. The businesses doing $5M to $15M a month usually share three traits: High barriers to entry, premium pricing, and a target audience with deep pockets.

6. The Timeshare Exit Law Firm ($15M/Month) There is a massive law firm pulling in up to $15 million a month simply by getting people out of predatory timeshare contracts. This offer works brilliantly for three reasons:

  • Selling a $20 Bill for $1: If a client owes $20,000 on a timeshare over the next five years, paying the firm $5,000 to get out of it today is a guaranteed, mathematical win.

  • Automatic Qualification: The only people who have timeshares are older demographics (Boomers) who had the disposable income to buy a timeshare in the first place. The problem naturally qualifies the prospect’s wealth.

  • High Barrier to Entry: You can’t just wake up and decide to be a lawyer. The legal barrier keeps the competition remarkably low.

7. High-Ticket Functional Medicine & Health Coaching ($4M–$10M/Month) While many fitness coaches struggle to break $100k a month, top-tier functional medicine and health coaching offers are scaling past $10 million a month. They do this by charging premium prices (usually $10,000+) and using brilliant acquisition models. For example, one company uses a low-ticket funnel where prospects buy an at-home blood/urine test kit. To get the results decoded, the prospect must get on a sales call. Having a prospect’s biological data makes the high-ticket sales close rate astronomically high.

8. The Virtual Family Office / Tax Prep ($10M–$30M/Month) This offer provides high-net-worth individuals with holistic tax strategy, asset protection, and vetted investment deal flow. Again, it relies on the “$20 bill for $1” concept. If the firm charges $10,000 a month but saves the client $500,000 a year in taxes, the service pays for itself exponentially. Furthermore, the switching costs are so high (unwinding trusts, insurance, and tax strategies) that churn is practically non-existent.

9. B2B Sales Floor Partnering with B2C Brands ($10M/Month) This is one of the most unique business models in the space. A company built a massive, highly-trained sales floor of over 100 commission-only reps. Instead of running their own ads, they partner with massive direct-response B2C companies (like supplement brands doing $200M/year) that have millions of low-ticket buyers but no high-ticket back-end. The sales floor calls these buyers, sells them a $5,000 coaching program, and splits the revenue 50/50 with the brand. Zero ad spend, pure profit.

10. Taking Traditional B2B Services to “Blue Ocean” Markets Many B2B agencies cap out because they sell to people in their own echo chamber (e.g., marketing agencies selling to other marketing agencies). The companies hitting nuclear scale are taking those exact same marketing services and pivoting to traditional, cash-rich industries. Whether it’s a UGC (User Generated Content) agency pivoting to Home Services (HVAC, Solar), or a content agency pivoting to Financial Advisors, the result is the same: The clients have more money, less marketing know-how, and stick around much longer.

The Ultimate Takeaway

If you are struggling to scale, look at your offer.

If you are a beginner, you must be willing to embrace logistical intensity—doing the hard, tedious work that seasoned business owners are willing to throw money at. If you are an advanced operator looking to scale to the moon, you need to look for high barriers to entry, raise your prices to attract better clientele, and find ways to sell a “$20 bill for $1.”

Great breakdown by Daniel Fazio about this on Cole Gordan’s podcast

Continue Reading

Success Advice

How to Master AI: 10 Prompting Patterns to Become a 1% Power User

Published

on

Image Credit: Addicted2success

Believe it or not, you are not behind on AI… yet. The truth is, the vast majority of people still have absolutely no idea how to use it effectively. They treat it like a Google search bar, send it a single sentence, and expect it to perform magic.

AI is not magic. It is highly advanced pattern recognition wearing a fancy suit. If you feed it generic information, it will predict and output generic results. But if you learn how to actively shape its behavior, AI stops being a novelty and becomes the most profitable, efficient team member you will ever hire.

After testing thousands of prompts, building custom AI tools, and helping hundreds of founders integrate AI into their daily workflows, I’ve identified a core set of behaviors that separate the novices from the masters.

Here are the 10 AI patterns you need to adopt to bypass the learning curve and step straight into the top 1% of AI users.

1. The Context Code (Garbage In, Gold Out)

AI models are trained to predict the next logical word based on the text you provide. If you give it a text-message-sized prompt, it has to guess your intent. If you give it two pages of background information, transcripts, and marketing documents, it builds a deep contextual web to pull from. The quality of your output will never exceed the quality of your input. Give the AI the full story before you ever ask it a question.

2. The Persona Principle

You must tell the AI exactly who it needs to be. When you ask it to “Act like a world-class marketing strategist who focuses on B2B software conversions,” the AI filters out the millions of irrelevant data points in its brain and hyper-focuses on the specific frameworks, tones, and strategies of an elite marketer.

3. The Tool Monogamy Rule

Learning AI is like learning to play an instrument. If you try to learn the piano, guitar, and drums all on the same day, you will be terrible at all three. Stop bouncing between ChatGPT, Claude, Gemini, and Grok. Masters go deep before they go wide. Pick the one that fits your needs best and master it.

AI Tool Best Use Case
Claude Creative writing, deep thinking, coding, natural human tone.
Gemini Live research, up-to-date information, deep integration with Google Workspace.
ChatGPT General utility, broad integrations, data analysis, custom GPT creation.

4. The “Pull” Paradigm

Most people use “Push” prompting: they do 80% of the mental heavy lifting and push the instructions to the AI to finish the last 20%. To become a power user, switch to Pull Prompting. Start with your exact desired outcome, and tell the AI to pull the necessary information from you.

  • Example: “I need an email sequence that converts cold leads into booked calls. Ask me every question you need to know about my business to write this perfectly, one by one.”

5. The Master Blueprint (Personalized Context)

If your AI sounds like a stranger, it is because you haven’t introduced yourself. Create a “Master Prompt” for your specific role (e.g., “Dan – CEO Manual”). This document should detail who you are, what your company does, your target audience, your tone of voice, and your core objectives. Upload this blueprint at the start of your workflow, and the AI immediately stops providing generic autocomplete answers and starts acting as your personalized chief of staff.

6. The System Factory

Once you find a prompt sequence that yields an incredible result, do not let it disappear into your chat history. Turn it into a System Prompt. A system prompt acts as a permanent recipe. You tell the AI: “You are an expert prompt engineer. I want to build a repeatable system that does [X]. Ask me what you need to build this.” Once coded with words, you can save this system into a Custom GPT or Claude Project and run it on repeat forever.

7. The Constraint Catalyst

If you want to kill generic AI outputs, you have to box the bot in. AI defaults to a highly sanitized, corporate tone. You must use strict limitations—or negative prompts—to force creativity.

  • Example Constraints: “Do not use words like ‘synergy’ or ‘landscape’.” “Keep every sentence under 15 words.” “Write this at an 8th-grade reading level.” Constraints force the model to abandon its default predictability.

8. The Micro-Agent Matrix

Amateurs try to get AI to write a 30-page eBook or build a massive software script in a single prompt. This leads to AI hallucinations and overwhelming, useless outputs. The top 1% use chaining. Break your massive project down into smaller, sequential steps. Have the AI act as an outline agent first. Then, review it. Next, have it act as a drafting agent for chapter one. Then, an editing agent. Feed the output of one step as the input for the next.

9. The Format Forcing Technique

AI output is useless if it creates friction in your actual workflow. You must dictate exactly how you want the data delivered. If you need the output placed into a database, tell the AI: “Output this exclusively as a CSV file.” If you need it for a presentation, ask for a markdown table. Making the implicit explicit bridges the gap between a fun AI chat and a tangible business asset.

10. The Human Firewall (Taste, Vision, and Care)

AI is evolving daily, and to future-proof your career, you must double down on the things machines cannot replicate. Machines optimize what already exists; humans imagine what doesn’t.

  • Taste: Immerse yourself in excellence. Consume the best content in your industry so you know what greatness actually looks like. The AI is the paintbrush; your taste is the artist.

  • Vision: AI cannot map out a future that doesn’t exist yet. Schedule deep-thinking blocks to visualize where your industry is going.

  • Care: Use the time AI saves you to double down on empathy. Authentically connect with your clients, your family, and your team. Empathy is the ultimate human moat.

Start Your Reps Today

You do not need to spend 10 hours watching complex tutorials to get ahead. Ten minutes of daily execution beats a weekend of passive watching. Pick one daily, repetitive task—whether it is summarizing meeting notes, drafting emails, or organizing data—and apply one of these 10 patterns to it today.

Continue Reading

Success Advice

The Trap of Toxic Ambition: Why Outrunning “Average” is Destroying the Modern Entrepreneur

Published

on

Image Credit: Addicted2success

Spend ten minutes on LinkedIn or entrepreneurial X and you’ll get hit with the same gospel on repeat. Founders bragging about 100-hour weeks. Someone sleeping under their desk like it’s a flex. People cutting off friends and skipping their kid’s birthday to close a round, and calling it dedication.

We’ve turned the normal life into something to be ashamed of. “Average” now reads like a diagnosis, and the only cure anyone’s selling is extreme, never-ending success.

But sit with hustle culture long enough and you start to notice something underneath it. A lot of what we call ambition isn’t ambition at all. It’s not love for the work, the product, or the people it serves.

It’s fear. Specifically, the fear of not mattering.

What counterfeit ambition actually is

Real ambition is expansive. It’s wanting to take something you can see in your head and build it out in the world.

Toxic ambition is the opposite. It’s a defense mechanism wearing ambition’s clothes.

Somewhere along the way, a lot of us picked up the belief that who we are isn’t enough. You looked around, saw the world hand out applause for status and money and exceptionalism, and you made a quiet deal with yourself. Become the grinder. Hit the number, make the list, build the thing, and the gnawing feeling that you don’t measure up will finally go quiet.

Here’s the problem. When your business is carrying that weight, it stops being a way to create value. It becomes a way to feel okay about yourself.

And once your right to exist is tied to your output, failure isn’t a business outcome anymore. It’s a verdict on you. A flopped launch doesn’t land as “that idea missed.” It lands as “I’m worthless.” Then you finally win, and the win doesn’t feel like joy. It feels like relief. A short one.

The view from the top doesn’t fix the climb

We’ve been sold the idea that making it cures the ache. The real world keeps offering evidence to the contrary.

Take Markus “Notch” Persson, the man who built Minecraft. He sold Mojang to Microsoft for $2.5 billion. He bought a $70 million mansion in Beverly Hills, reportedly outbidding Jay-Z and Beyoncé for it. By every metric hustle culture worships, he won.

Then, in 2015, he started posting. The tweets were hard to read. He wrote that the problem with getting everything is you run out of reasons to keep trying. He described partying with famous people in Ibiza, able to do whatever he wanted, and never feeling more isolated.

That’s the thing about using ambition as a shield. It protects you from feeling ordinary right up until you reach the top, and then it gets stripped away. You get the exact thing you chased, and you find out the applause doesn’t touch the empty part. The applause was never going to. It was a mirage the whole time.

Main character syndrome and the loneliness underneath it

We’re the first generation raised entirely inside an attention economy.

A hundred years ago you only had to matter in your town to feel like you mattered. Now you’re up against eight billion people on a screen that fits in your pocket. That math makes almost everyone feel small, and small is a terrible feeling to sit with. So we build a polished, hyper-successful version of ourselves to show the world. Psychologists have a name for the pressure behind it. The rest of us just feel it.

Part of that story is the belief that greatness has a cover charge, and the cover charge is everyone you love. We tell ourselves the real visionaries are ruthless and alone, that the marriage and the health and the friendships are acceptable losses on the way to the summit.

But trading the people who actually know you for the approval of strangers who don’t isn’t focus. It’s insecurity with a good PR team. Public approval works like sugar. Big spike, fast crash, and you’re hungrier than before the moment you put the phone down.

How to rewire it

If any of this is hitting close, the answer isn’t to torch your goals and go live in a monastery. Ambition isn’t the villain here. The fuel source is.

The shift you’re after is moving from fear-driven ambition to purpose-driven ambition. A few ways that actually starts:

Stop confusing your worth with your output. You’re not your revenue. You’re not your follower count. You’re a person who happens to build things, and you have humor and grit and curiosity and kindness that no quarterly report can touch. If the whole business vanished tomorrow, you’d still be worth exactly the same.

Look the fear of “average” dead in the eye. Ask yourself what’s so terrifying about a normal life. If you had enough money, people who loved you, and real peace, would that honestly be failure? When you name the boogeyman out loud, it gets a lot smaller. You can still go build the empire. Just build it because you want to, not because you’re running from the horror of being ordinary.

Do the inner work, not just more outer work. Grinding 14-hour days to outrun imposter syndrome is like outrunning your own shadow. High achievers are brilliant at conquering markets and clumsy at understanding themselves. Therapy, journaling, prayer, honest reflection, whatever gets you there. When you make peace with your flaws instead of trying to out-earn them, you end up with a quiet kind of confidence that no market crash can take.

Redefining the top

There’s a real power in building from a place of wholeness instead of lack.

When you already know you’re enough, you take smarter risks. You don’t blow up relationships to protect your ego. You hire people who are better than you, you sleep at night, and you lead your team like they’re human. You quit performing for strangers and start building things that actually mean something.

Don’t spend your whole life sprinting, only to reach the end and realize you climbed the wrong mountain. Greatness was never about how far you could get from your ordinary self. It’s having the nerve to accept exactly who you are, and to build your legacy from right there.

Continue Reading

Motivation

How to Think More Clearly Than 99% of People

Published

on

Image Credit: Addicted2success

Information is cheap. Facts, statistics, frameworks, and quotes are everywhere—you can pull up endless data online in seconds. But here is the hard truth: information doesn’t change you, and it doesn’t make you smarter. It just clogs your brain with noise until you can no longer think straight.

Your brain does not magically upgrade raw data into understanding. After generating over $500 million in sales for brands like Shopify and Canva, I learned that the top 1% of high-achievers share a specific process for cutting through the noise. They do not just consume; they process. They understand that to think better than 99% of people, you have to think on paper.

To master this, you first need to understand the Cycle of Learning:

  • Information: Raw data.

  • Knowledge: Connecting facts and giving them context.

  • Understanding: Taking a concept apart and rebuilding it.

  • Intelligence: Your capacity to reason and problem-solve.

  • Wisdom: Knowing what to do with what you know and applying it in real life.

Wisdom isn’t reserved for old age; it is achievable right now through application. When you interact with a piece of paper, you move from mere information to intelligence by externalizing your thoughts.

Here are the six principles of thinking on paper that will elevate your mind.

1. Acknowledge Your Brain’s 4-Thought Limit

Back in the 1950s, a famous study suggested our working memory could hold seven items at once. Modern research has corrected that: your brain can only juggle a maximum of four things at a time.

When you try to solve a complex problem in your head, your thoughts might feel brilliant, but your brain is essentially just highlighting the one sentence it can currently see. By writing, you externalize those four items onto the page, freeing up your working memory to process and reason further. The moment you write your thoughts down, you will spot the invisible holes in your logic.

The Fix: Next time you are stuck, grab a pen and externalize the variables your brain is juggling. The brilliant idea might collapse on paper, but that collapse is the thinking process.

2. Draw to Double Your Retention

A 2016 study on the “Drawing Effect” revealed that people who drew a simple picture of a concept recalled nearly double the information compared to those who just wrote the word down.

Drawing forces your brain to engage three types of processing simultaneously, creating a much richer memory trace:

Processing Type What It Does
Semantic You think about the actual meaning of what you are drawing.
Visual You create a mental picture of the concept.
Motor You physically move your hand to create the image.

The Fix: When learning a new framework, draw it out. Even if it is just circles, boxes, and arrows. For example, draw your business structure to see exactly where you are strong and where you are weak.

3. Use Handwriting to Force Friction

In 2014, the “Pen is Mightier Than the Keyboard” study highlighted a fascinating phenomenon: typists produce way more words, but hand-writers learn more. Why? Because handwriting is slow.

If writing feels hard, it means your brain has stopped skating on the surface and started tunneling into meaning. Typing is too easy; you can transcribe verbatim without thinking. Handwriting creates a desirable difficulty. Because you physically cannot keep up with the speaker, you are forced to compress and process the information into your own words.

The Fix: Carry a physical notebook. Do not transcribe word-for-word. Force yourself to compress what you hear into core concepts.

4. Synthesize, Don’t Just Transcribe

Writing doesn’t help you learn just because you are taking notes; it helps because it forces a transformation of knowledge. Someone who rewrites a concept in their own words learns exponentially more than someone who simply records data.

This maps perfectly to Kolb’s Learning Cycle:

  1. Concrete Experience: Living the moment (touching a hot stove).

  2. Reflective Observation: Thinking about what happened.

  3. Abstract Conceptualization: Connecting the dots (“Hot things burn”).

  4. Active Experimentation: Testing the theory.

Writing fulfills the middle two steps, making it an act of application rather than documentation. This is why you forget most self-help books you read—you consume without synthesizing.

The Fix: After every learning session, write a one-page summary. Don’t just list facts; explain what you are going to do differently, and pick one concept to apply today.

5. Take Action to Generate Clarity

There is a field of study called distributed cognition, which proves that thinking doesn’t happen in the brain alone. It happens in a system that includes your environment, your tools, and the representations you create.

Writer’s block happens because you try to analyze before you act. But research into high-stakes professions (like crisis teams and air traffic controllers) shows that people act first, and understand their analysis retroactively. Writing generates clarity; you do not need clarity to start writing.

The Fix: Stop waiting for the perfect idea. If you need a great marketing hook, write 10 tragically terrible ones first. Let your brain react to the bad ideas on the page—that feedback loop will inevitably spawn the 11th, perfect idea.

6. Write Privately to Expose the Truth

We rarely question our own thoughts. If a thought is in our head, we assume it is true. Writing creates metacognition (the ability to think about your thinking) by putting cognitive distance between you and your ideas.

Furthermore, researcher James Pennebaker found that people who wrote privately about emotional or chaotic experiences for just 15 minutes a day showed improved immune function, clearer thinking, and better working memory.

If you only ever write polished content for public consumption or social media, your thinking will remain shallow. You are performing instead of processing.

The Fix: Start a daily writing practice that no one will ever see. Write for 10 minutes every morning about confusing situations, assumptions, or chaotic thoughts. Give yourself permission to be messy and contradict yourself. When you review it, you will expose your blind spots and uncover your best thinking.

Joanna Wiebe has a great breakdown on this:

Continue Reading

Trending