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(Video) How Lil Jon Makes His Millions Outside Of Music

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Rapper-producer Jonathan “Lil Jon” Smith is best known for turning everyday words like “yeah” and “okay” into bloodcurdling sonic extravaganzas. He’s crafted hits for the likes of Usher and Ludacris. But given the state of the recording industry, he’s focusing more on a concept that doesn’t lend itself to his trademark exhortations: diversification.

Lil Jon’s non-music revenue streams include a line of Oakley sunglasses, an energy drink and a wine label. On a recent visit to the DailyFinance studios, Jon estimated that these ventures account for nearly a third of his annual earnings, which total an estimated $11 million, by Forbes’ last count. In this video Lil Jon explains why there’s no better time than now to diversify.

 

Lil Jon Explains How He Is Creating A Diversified Portfolio

Lil Jon’s most successful business venture is his Crunk!!! Energy Drink, which allowed him to tap into a familiar lifestyle niche. “Crunk is a word we’ve been using in the South forever-it basically means energy,” he explains. “Crunk is past tense for crank. Once you crank it, it’s crunk … it’s off the hook, it’s crazy.”

Jon launched the beverage in 2002 with the help of late liquor baron Sidney Frank, the father of Grey Goose vodka. The two connected while Grey Goose was sponsoring concerts for Jon’s group, Lil Jon & the Eastside Boyz. After Frank passed away in 2006, Kimberley Clark veteran Tom Mahlke came in to run Crunk, and these days the energy drink pulls in a reported $15 million per year. Jon won’t reveal how much of that sum comes his way, but given the structure of comparable celebrity ventures, his annual take may well approach seven figures.

Jon’s next venture took him to a different side of the beverage business. In 2008, he started a wine label, Little Jonathan. The idea stemmed from a small run of private label wine that he’d commissioned for a party earlier that year. When he saw how easy it was to enter the wine business on a permanent basis, he brought in Alison Crowe — a California winemaker who has worked at Chalone Vineyard, Curtis Winery, Bonny Doon Vineyards and others — to create a merlot, a cabernet and a chardonnay. Bottles can be had for $15.99 online; sales figures aren’t available. But the chardonnay won a silver medal at the 2009 Los Angeles Wine and Spirits Competition.

“People tried to act like it was Boone’s Farm or something,” Jon says. “But when people tasted it, they saw that this was real and not anything ghetto at all.”

Planning for Retirement: Lil Jon Diversifies

Jon’s other ventures include a line of Oakley sunglasses ($100 per pair) and an Apple (AAPL) iPhone application ($0.99 per download) that features recordings of all his most popular sayings. He won’t disclose how much he earns from either, but he admits they’re part of his retirement plan.

“I want to have something to fall back on, so that’s a reason you create these different business ventures,” he explains. “I don’t want to rap forever.”

For now, he’ll use music to raise the profile of his other products, even though Crunk Rock‘s singles are unlikely to enjoy the success of 2004’s smash hit, Yeah. That song spent 12 weeks atop Billboard’s Hot 100 list and ranks 11th on Billboard’s all-time list, thanks in part to Lil Jon’s unique ululations.

“If I had $20 for every time someone asked me to go ‘Yeah!’ or ‘What!’ or ‘Okay!” he says, “I wouldn’t need to [win] the Lotto.”

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
Image Credit: Midjourney

In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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