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Success Advice

Top 10 Tips On Starting Your Own Successful Clothing Line

Joel Brown (Founder of



crooks n castles clothing

Nowadays it pays to plan before you jump in the deep end, with Teens to Grandmas and everybody else in between producing and marketing their own products and services it is proven that there are ways to make a successful company with a good business plan behind you. One of the businesses that have created self made millionaires such as Crooks & Castles, LRG, Affliction, etc… is the clothing business.

Have a great idea for a new clothing brand but don’t know where to start? Look no further we have the Top 10 list on how to start your own Successful Clothing Line!


Starting Your Own Clothing Line

1. Do your research.
Make sure you’re knowledgeable about the clothing industry before you dive in. Get an understanding of how the business works. Read about how other brands became successful, and model a similar strategy.

2. Plan everything.
Before you get started, have a clear idea of what you plan on doing. Try to decide things like what kind of t-shirts you plan on selling, who your target market is, whether your t-shirts will be available online only or if you’ll eventually be aiming to sell in stores. Plan a marketing strategy that involves both free and paid advertising methods of getting your brand in front of your target market. Compose a practical business plan to use as a guideline for operating. For starters, identify your brand’s values, mission, objectives, strategies, goals, and long term vision.

3. Know your competition.
You should always know what other clothing labels you’ll be competing with. If you’re starting a label based on humorous t-shirts you should watch what all the other funny t-shirt labels are doing. Keep track of things like their design variety, pricing, and promotion, because it may spur some new ideas for your own business strategy. This can be done easily nowadays by reading the blogs of competitor brands and signing up to their newsletters to keep tabs on what they’re up to. This knowledge can help you keep up.

4. Create products people would actually buy.
It seems this step should be obvious, but you’d be surprised at some of the t-shirts you can find these days. Test the quality of your t-shirts by getting honest opinions from others, preferably people who are within your target audience.

5. Know the finances.
Once you know what you plan on doing, get an idea of how much everything is gonna cost you. When you start producing and selling t-shirts, keep track of all of your expenses. Get screen printing quotes from several printers and compare prices to get the best deal, without sacrificing quality. Add in the cost for labeling, hang tagging, bagging, or whatever other finishing options you might use. Don’t forget the shipping envelopes, boxes, and product storage. Don’t be fooled by the hundreds of new t-shirt start-ups you see these days; starting a t-shirt business isn’t cheap. A lot of this should also help you decide how much you should charge for your clothing.

6. Come up with a promotion strategy.
Figure out a way to spread the word in a manner that those who discover your brand go on to spread the word to others. For starters, your strategy can include PPC ads, press releases to blogs, and social networking. You can even give away t-shirts with your logo for free. Using guerrilla tactics and promotional items like this can have a tremendous impact on your business growth. However, don’t be a Cheapo. Sooner or later you’ll realize that you’re gonna have to spend money to market your t-shirt business, so you should be willing to pay for things like online ads, event sponsorships, and other paid marketing methods. Understandably not everyone is rollin’ in the dough, so find smart ways to balance paid promotion with free promotion to create an excellent strategy.

7. Find partners.
You might start out on your own but you should find partners to help maximize your brand’s potential and help you reach your goals more efficiently. Aim to have partners within your company while also collaborating with other businesses that may be of some help to you.

8. Set business goals.
How many t-shirts do you plan on selling this year? How about this month or this week? Alot of people new to the business have no idea, or just don’t care. Then there’s the group of people who are too scared to set a goal out of fear that they won’t reach it. A successful business sets goals of success, in order to have a solid idea of what it’s working towards. Set a goal and believe in your ability to reach it. As the law of attraction goes: if you know you’re gonna reach it, you’re gonna reach it. If you decide from this day forward that you will sell 10 t-shirts every week, and strongly believe in your business, you’ll do everything you can to figure out a way to get those tees moving. If you don’t set a goal, well of course, you’ll be stuck with a box of t-shirts you were too scared to sell.

9. Don’t quit because you’re not seeing sales the first day.
That’s a good way to get you nowhere. Try to figure out ways of improving your designs, your strategy or your work habits. When you’re just getting started you’re still learning so keep at it. Winners never quit and quitters never win. Read informative, motivational books, to keep your spirits up. Frequently visit other brand’s websites and blogs, and see how much fun they’re having, to remind yourself of where you wanna be in a few years and how bad you really want it. Reanalyze your business plan, promotional efforts, and branding strategy. Consider how you compare to the competition and emphasize your competitive edge.

10. Have fun.
If you’re in it just to make a quick buck you’re not gonna succeed–and that goes for ANY business. Love what you do and do what you love. Your passion will definitely show in your brand image. The more fun it is, the more productive you’ll be. Just don’t get too carried away…on second thought, go ahead!


I am the the Founder of and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.




    Sep 26, 2014 at 7:50 pm

    SEPTEMBER 29,2014

  2. Dave Karn (@DKarn3)

    Jul 18, 2014 at 1:43 am

    Where a lot of people go wrong starting a clothing line is using third party blanks and print shops. A proper clothing line is made from scratch and properly manufactured. This takes tens of thousands of dollars. Which is why no matter how cool your brand is, very few make it. You need vast resources. There is programs that are pretty innovative like Kanati Co’s made on demand cut and sew program or the one Puffy owns. Those are your two major ones that let little brands offer a lot of quality product and grow your line without spending or giving up ownership. I’m sure there are others too. But unless you have resources please just stop. You’re going to loose all your cash.

  3. @kaptnbrand

    May 29, 2014 at 4:04 am

    lifted the spirits up!

  4. clothinglabels4u

    May 6, 2014 at 3:48 pm

    Love this

  5. astrolife clothing

    Apr 13, 2014 at 10:44 pm

    check us out. I love this article very inspirational.
    follow us on instagram @astrolifeclothing

  6. aditya

    Mar 27, 2014 at 7:58 pm

    waow nice article i love this….

  7. ashlea

    Feb 8, 2014 at 3:24 pm

    i love these tips! they are very inspirational! I knew your mind was in the right place when you mentioned ” the laws of attraction” and “never giving up”. this will be a start towards my new clothing line, which i’m positive will be successful, because not only do I BELIEVE IN IT, I LOVE IT!

  8. fedoralynn91

    Aug 21, 2013 at 4:53 am

    I’d say…Europe….but analyze their fashion sense…and then try it out!!!

  9. Great Post!! It makes sense to plan everything out and do what you love. 🙂

  10. alinani

    Jul 8, 2013 at 5:53 pm

    I am an adminstrator for a clothing line its been going very well but I don’t just want to be local in my country I want success with the whole world at large , which places do you insist I advertise on that will get me the attention that I need???

    • TRB

      Dec 24, 2013 at 9:49 am

      I say try London! You can just make your foreign friends buy your clothe and suggest it to their friends and then try to sell it to popular celebrities trust me its not that hard! 🙂 x

  11. Jay. Banks

    Jun 26, 2013 at 3:54 am

    Can I get everyones opinion. Im a clothing designer of a brand called “California Creeze “. I was told by another clothing brand that Im stupid and shot my self in the foot cuz my brand says california, but my message is like what everyone says ” you always hearing about people heading to california to start new lives and being who they are” and thats my message. please give me some reasonable feedback plz thanx appreciate it

  12. dariush

    Jun 25, 2013 at 6:17 pm

    thanks so much

  13. asad

    Jun 11, 2013 at 5:16 pm

    your works are awesome, wish knowing and working with you guys

  14. asad

    Jun 11, 2013 at 5:13 pm

    its great

  15. asad

    Jun 11, 2013 at 5:06 pm


  16. tiramisoul

    Jan 14, 2013 at 11:45 pm

    Very informative ..

  17. ashmarn

    Sep 22, 2012 at 4:03 pm

    your works are awesome, wish knowing and working with you guys.

  18. jimmy

    Jun 30, 2011 at 2:10 am

    Life is just a series of trying to make up your mind.

  19. Vanessa

    Jun 26, 2011 at 10:15 am

    i’d love to share this posting with the readers on my site. thanks for sharing!

  20. Lady Gaga Headphones

    Jun 24, 2011 at 3:40 am

    All human wisdom is summed up in two words–wait and hope.

    • Harold

      Apr 23, 2013 at 7:11 am

      I can rap to idk were to find rap giggs

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