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Tony Robbins 6 Key Principles For Finding Your True Identity

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identity
Joel Brown

Among our most important beliefs are those we hold about who we are.

People have enormous capabilities beyond what’s thought to be possible. The power to tap into our tremendous potential comes from our identity: how we define ourselves, and what believe we can achieve.

Identity is the strongest force in human personality. We all have a deep and abiding need to remain consistent with how we define ourselves. Any transformation you make within yourself will depend on your ability to expand this identity. By building a new, empowering set of beliefs, you can create a lasting transformation within yourself and in your life.

 

Tony Robbins Key Principles of Identity

 

1. Identity is the most important power that determines our actions

We will act according to our views of who we truly are—whether these views are accurate or not.

 

2. Once we know who we are, we must learn to be ourselves

Trying to live in a way that’s inconsistent with our true nature will create a life of frustration, stress and disappointment. We must learn to embrace our deepest needs, desires, strengths, fears, values and beliefs in order to create harmony and tap into our tremendous potential.

 

3. Sometimes, people maintain the illusion that their behaviour decides who they really are

Nothing could be further from the truth. We have all experienced moments of anxiety and defeat, and as a result have said or done things that don’t reflect who we are. This does not make these behaviours a part of our identity. Rather, they are momentary lapses or unique attempts to meet our needs in the moment.

 

4. When you take responsibility, you restore your identity

When we create unfavourable or hostile situations, we should take action to repair any harm that we may have caused.

 

5. The fastest way to expand our identity is to do something that’s inconsistent with our current self-image

For example, complete a physical challenge like surfing or sky diving as a way to shake things up.

 

6. Our personal identities are in a constant state of evolution

We all contain the power to reinvent ourselves and create a new, empowered identity that expands what is possible in our lives. The key is to take conscious control of the beliefs we are creating about ourselves, so they can propel us toward what we desire most.

 

Tony Robbins Inspirational Life Picture Quote

 

Article originally by Tony Robbins | Checkout Tony Robbins Blog here

Check out Tony’s top 63 Quotes here

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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Change Your Mindset

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Tired of Wasting Money on the Wrong Marketers? Here’s How Smart Entrepreneurs Are Finally Hiring Right

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truthmetric, burning money on marketing

If you’ve ever Googled how to hire a Facebook marketer or best TikTok marketing agency only to spend thousands on someone who couldn’t deliver…congrats, you’ve joined a very expensive club! For many entrepreneurs, hiring a digital marketer feels like more like visiting a casino and gambling with your runway, than it feels like securing a partner who’ll help build your business. Often,  it feels like you’re betting on a stranger to grow the dream you’ve poured your savings into.

And way too often, you lose that bet.

You don’t need another list of the “Top 10 Agencies” with five-star testimonials and polished logos. You need to know which marketer can actually drive results for your business. Not in theory. In practice.

This is where entrepreneurs are learning to pivot. And it’s why a new platform called TruthMetric.com is turning heads across the startup world.

Why Most Startups Burn Through 3–6 Marketers Before Finding the Right One

Here’s the hard truth: most startups don’t fail because of their product, they fail because they can’t get sales or sell it fast enough. And in trying to fix that, founders usually go through five or six marketers, burning tens of thousands before finding someone who truly knows how to convert.

You build your product, get your website live, maybe even launch an ad campaign. But when you search for help and look up how to “hire a YouTube ads agency” or “top Facebook ad expert for Shopify”, you get hit with a sea of shiny portfolios, “ninja” titles, and endless promises.

Three months later, you’re still waiting on your first profitable campaign, and you’re most likely out tens of thousands, feeling utterly defeated…and maybe grinning with an affinity for that upcoming boxing class with a picture of that marketer’s fac……nevermind.

If this sounds like you, it’s time for what one entrepreneur called a strategic shift to scale smarter, not harder.

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With TruthMetric, you finally get the data to decide for yourself, BEFORE you hire. Now if only New York Pizza shops had the same transparency then maybe you’d finally find the best pizza in New York, perhaps the perfect post work out after a boxing sesh? I think so!

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It’s not just efficient. It’s empowering.

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Why TruthMetric Is Also a Boon for Marketers, Not Just Founders

This isn’t just a win for founders, it is a gift for great marketers, too.

If you’re a freelance marketer who’s been quietly pulling 10x ROAS for clients while being passed over for flashy agencies, you now have a stage where your results speak louder than your brand.

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If you’re tired of being overlooked and ready to stand out based on what you actually deliver, this is your home.

The Secret Weapon for Investors and M&A Operators

There’s another angle here that some of our readers might miss.

Investors, private equity firms, and M&A advisors should be drooling at the thought of having a proven talent pool they can plug and play and the ability to use TruthMetric to revive underperforming companies. Imagine acquiring a business or becoming an active investor, then dropping in a verified operator with a history of explosive growth in that niche.

It’s plug-and-play. Scale on demand.

That kind of insight has never been available before. You couldn’t do this on Upwork. You certainly can’t do it through a friend-of-a-friend referral. 

And when it comes to attracting high-performing talent, here’s how to hire top talent and keep them around.

Let’s Really Drive This Home…

If you’ve wasted money on agencies or freelancers who couldn’t deliver, it’s not because you’re bad at hiring, it’s because the game was stacked against you. Trusting dreamy charismatic sales pitches over data was a doomed approach from the start. 

TruthMetric levels the playing field by showing you what no other talent marketplace does and that’s proof.

Real marketers. Real results. Real growth.

It’s time to stop guessing and start hiring based on data.
Visit TruthMetric.com and make your next marketing hire the one that actually works.

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Personal Development

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