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The Thing About Risks and Why We Love Our Heroes That Take Them

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Image Credit: JON SOOHOO/NBAE/GETTY IMAGES

In light of Kobe Bryant’s death on January 26, 2020 from a helicopter tragedy, I am compelled to write about the risk profile that many of our heroes and industry titans must face and master on the path to success. The question I’m pondering is this: Do all successful people, by nature, become numb to risk-taking? Is a risk-taking tendency almost a prerequisite of success, regardless of industry? Are all successful people inherently delusional, as a prerequisite to pushing the boundaries required to excel in their lines of work?

Actor Will Smith said as much in a YouTube interview:“There’s a certain delusional quality that all successful people have to have. You have to believe that something different than what has happened for the last 50 million years of history, you have to believe that something different can happen.”

In Bryant’s case, CNN reported minutes before the crash occurred, the pilot of the doomed helicopter had requested special permission to continue flying despite foggy weather conditions. The last thing heard from the pilot to air traffic control was that he was trying to avoid a cloud layer. It didn’t work.

Why had the pilot requested special visual flight rules clearance—which would allow a pilot to fly during poorer weather conditions than those allowed for normal visual flight rules? We don’t know what happened for sure on that flight, but it’s safe to say that risks were taken with the weather conditions—risks that may not have been taken under different circumstances, or with different passengers on board.

The truth is we will never know and the world is left mourning the loss of nine souls which left us too soon.

The Voice Inside

The journey to success is lonely. Those who have made it have learned to listen to their own inner voice rather than the voices on the sidelines telling them to quit or their goals are too lofty. This is a blessing and a curse, especially when it’s the inner voice that got you to the mountaintop.

It’s easy to think of other successful risk-takers whose stories ended prematurely. A recent example was pro racecar driver Jessi Combs, who was dubbed “the fastest woman on four wheels.” At age 39, Combs died trying to best her own record speed of 398 miles per hour, which she had recorded in 2013. She crashed in Oregon’s Alvord Desert.

Apple’s co-founder Steve Jobs was known to push the envelope. He had been pushing the envelope his whole life. He tried to do the same thing with his cancer treatment and it didn’t work out. Live Science published a piece that explored, Did Alternative Medicine Kill Steve Jobs

The article notes, Jobs delayed the recommended medical treatment for pancreatic cancer for nine months. He attempted to treat his condition through alternative medicine and eating a special diet. It required surgically removing the tumor.

Not all risk-taking results in the uber-successful losing their life, but other things may be lost by “going all in.” Jim Carrey described “losing himself” while method acting as Andy Kaufman for the film “Man on the Moon.” An article by Josh Rottenberg for the Los Angeles Times described Carrey “plunging himself so deeply into the role that he was never the same again.”

“Only those who will risk going too far can possibly find out how far it is possible to go.” – T.S. Eliot

Ripping the Envelope Open

Other successful risk-takers (who are still alive connected to their own identities, and continuing to reap big rewards from their risk-taking) are founder of Virgin Airlines Richard Branson, whose risk-taking exploits Alison Coleman writing for Forbes called “the stuff of legend.” “…as I’ve always said, no one ever reached for the stars from the comfort of their couch!” Branson said in Coleman’s Forbes interview.

A few more examples:

  • Dropbox’s Drew Houston—who was told by Steve Jobs that Apple’s iCloud service would take over the Dropbox market—took a big risk in not selling to Apple. Now Houston’s company is worth $12 billion.
  • Oracle’s Larry Ellison—Oracle wasn’t always the most popular database company in the world. Ellison had to take many risks to propel the once struggling tech firm to domination, once even mortgaging his house to keep the business going via a credit line.
  • Uber’s Travis Kalanick—Uber’s co-founder, who also co-founded the now bankrupt file sharing company Scour Exchange, was accused of copyright infringement. Kalanick didn’t let failure stop him, and overrode funding challenges and many competitors in the ridesharing app space to ultimately become the behemoth.
  • Pinterest’s Ben Silbermann—Silbermann already had an enviable job at Google when he left to form Pinterest. It wasn’t an instant hit, with only 3,000 accounts. Silbermann stuck with it, running the site out of a small apartment for a while. Eventually, the app was launched on iOS and the rest is history. The company is now valued at $12.7 billion.

“You’ll always miss 100% of the shots you don’t take.” – Wayne Gretzky

You don’t have to be famous to be a risk-taker to fit this profile. I know that even in my own business, I have practiced “the success delusion.” There have been many times when I have had to convince myself that things are better than they really are in an effort to keep moving forward.

One of the reasons we love our heroes is because they step into the unknown and gamble. We, as mere mortals, marvel at it. I know that it isn’t that these champions are free from fear but that they are not paralyzed by it. Every person on that helicopter on Jan. 26 was a hero and a risk taker. May we celebrate their lives and may their legacy inspire every one of us.

What do you think—are all successful people inherently a little delusional?

My name is Paul Argueta. I have been featured on the Inc 5000 list twice. I own a real estate brokerage and employ over 100 independent contractors as real estate agents. I am a huge sports nut and decided that I would find a way to combine sports with real estate. These days I assist Pro Athletes during their relocation process and even E-Sports gamers. I am happily married with 5 children. Balancing the pursuit of success while being a present husband and father is a challenge and my passion. You can reach me at https://www.facebook.com/talktopaulargueta.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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Success Advice

19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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